《商务英语函电》课程标准
一、课程名称：商务英语函电
二、对象：三年制中职商务英语与国际贸易专业学生
三、课程性质
本课程属于国际贸易/商务英语专业的一门核心课程，本课程旨在培养学生掌握商务英语函电的基本知识，并能熟练地加以运用，是经贸英语专业学生从事外经、外贸行业必须具备的职业技能。课程讲授外贸常用文体的基本知识，包括各类商务书信和电传、传真的格式、常用语句、常用术语及拟写技巧。通过对外贸易业务磋商过程中各个环节往来函电实例的学习，熟悉、掌握外贸业务磋商各个环节——建立业务关系、资信调查、询盘与回复、报盘与还盘、定单、合同、支付、包装、运输、保险、申诉与理赔等的常用表达及写作技巧，并能在实际应用中熟练使用。主要任务是培养学生在走上工作岗位后能够迅速适应对外经贸业务活动的需要，帮助他们系统地学习和掌握外贸英语函电撰写的基本技能包括格式、专业词汇、行文方法与文体特点，提高学生在外贸业务活动中正确地使用英语的能力，以及对外进行各项国际贸易实务实际工作能力。
四、设计思路
该课程的总体设计思路是：以工作任务为中心组织课程内容，并让学生在完成具体项目的过程中学会完成相应工作任务，并构建相关理论知识，发展职业能力。课程内容突出对学生职业能力的训练，理论知识的选取紧紧围绕工作任务完成的需要来进行，同时又充分考虑了高等职业教育对理论知识学习的需要，并融合了相关职业资格证书对知识、技能和态度的要求。
本课程教学内容改革借鉴“项目教学”的理念和原则，强调以工作任务为依托组织教学内容，以学生为主体开展教学活动。
课程结构单元化、模块化。所谓模块化的课程结构，就是把教学内容根据知识点、能力点及体系内涵等要求编排成相对独立的单元。教学内容案例化、实训化。坚持理论以“实用为主、够用为度”的原则，调整课程教学内容。
教师在课堂教学组织中，应该从传统的“以教师为中心”转变为“以学生为中心”，充分发挥学生的自主性，运用案例、讨论等教学形式，鼓励学生独立思考，激发学习的主动性，引导学生参与课堂教学，发挥学生在学习过程中的主体作用。
该门课程的总学时为64课时，4个学分。
五、课程目标
（一）知识教学目标
1.初步掌握1000个左右的商务函电常用词汇。
2.了解商务函电常用短语、术语、习惯用语和习惯表达方式。
（二）能力培养目标
1.能正确理解外商来函并译成通顺、具有专业特点的汉语。
2.能用正确的格式和语言文字撰写各业务环节的简单英文信函。
3.能正确理解、翻译一般的英文合同、协议。
（三）思想教育目标
1.能自觉贯彻执行我国对外经贸方针政策。
2.具有开拓创新的精神和良好的职业道德。
六、课程内容和要求
七、实施建议
（一）教材编写建议
对商务英语函电教材的建设，主要两个方面：一是文字主教材，科学、系统、完整地阐述商务英语函电的基本理论与方法，起到传授理论知识、方法和指导自学的作用；二是文字辅导教材，主要是与主教材配套的各章重点、难点解析及综合练习题、参考答案；
（二）教学建议
1.本课程要求学生具有相当于国家公共英语等级考试(PETSII)的英语基础并已修完本专业相关课程。
2．该课程与《国际贸易实务》课程有非常密切的联系，它们之间有相辅相成的关系。通过学习《国际贸易实务》课程，学生可以更好地掌握它。
3.本课程要求突出实践性教学特点，“精讲多练”。可采取“理解→记忆→模仿→活用”的实践步骤。由于外贸函电是集外贸英语和外贸知识为一体的课程，因此，在教学中还要根据不同单元的具体情况，结合实际案例进行讲解，使学生学有所用，同时对外贸中的风险有所认识。
4.要在讲授词汇、句型的基础上，突出信函结构及写作技巧的讲解，体现商务信函“清楚、简洁、礼貌”三项基本要求。
5.商务信函作为书面语言，应突出中、英互译的训练。英译中要合乎汉语规范，正确使用汉语经贸术语。中译英要合乎商业英语的习惯表达方式。
6.课文的讲解一般应辅以业务背景介绍，以便帮助学生加深对课文的理解。串讲课文的方式一般应采用意译法，并应尽量使用学生已学过的词汇和表达方式，以便使学生温故而知新。
（三）教学评价
学生学业评价的原则：尊重学生主体地位、促进学生的全面发展、尊重学生的个体差异、指导学生的发展方向、激发学生内在评价。考试采用笔试，应能够体现对学生技能的考核，试卷分为理论及实践操作两部分。理论考试部分主要采用客观题的题型，包括填空、选择、英译汉和汉译英等形式；实践部分主要采用主观题的题型，包括分析和写作两种形式。成绩构成：平时30%+期中30%+期末40%
（四）课程资源的开发与利用建议
1．开发本课程相关教辅材料、项目式教材、网络资源、仿真软件等，使教学内容从单一化向多元化转变，拓展学生的知识和能力。
2．充分利用万方数据库、超星电子图书、清华同方“中国期刊全文数据库”等多种数字化网络资源，为课程的教与学提供了丰富的资源。
3．开发商务实训中心，将教学与培训、教学与实训相结合，培养学生综合职业能力。八、说明
本课程教学基本要求适用于商务英语专业。
Reference Keys Unit 2 Establishing Business Relations 学学练练 I. 1. d 2. c 3. a 4. b 5. h 6. f 7. e 8. g II. 1.供你方参考 2. 期望，盼望 3. 供应中 4. in the hope of/that 5. establish business relations 6. fall within the scope of III. 1. desirous to 2. in the line of 3.give you a general idea 4. covering 5. in the market 6.refer to 7.be informed IV. 1. appreciate 2. in, for 3.upon 4. to 5. informed 6. with 7.enclosed 8. in 9. desire 10. for 实操练习 I. 1.Through the courtesy of ABC company, we have your name and address. 2. We would like to inform you that we could supply various types of men’s leather shoes. 3. We have established business relations with more than 50 countries in the world, on the basis of equality, mutual benefit and exchange of needed goods。 4. Specializing in the export of Chinese bicycles, we express our desire to trade with you in this line. 5. In order to promote business between us, we shall airmail you some samples for your reference. 6. We enclose a copy of catalog and a sampl e and are sure that you will be satisfied
Dear Sirs, We obtain your name and address from the internet, and we are writing you in the hope of establishing direct business relations with you. We’re one of the importers of Beddings with years’of experience in this line. At present, we’ll be pleased to get the samples for your bed-sheets. Thank you for your cooperation. Yours sincerely, \\ 2 Dear Sirs, Your company has been introduced to us by FMC Company, Sydney, Australia, who has informend us that you are interested in electric goods . As we have been in this line for years, we are writing you in the hope of establishing business relations with you. In order to give you a rough idea of our products available for export at present, we are sending you under separate cover the latest catalogues. Looking forward to your early reply. Yours faithfully Dear Sirs, We learn from the internet that you are in urgent need of a large quantity of Children’s Sport Shoes. We’re writing you in the hope of entering into long-term business relations with you. We have been handling the export of various kinds of textiles and shoes for many years, and our products are very popular in the American and European markets for their good quality and reasonable prices. We also have kept close connections with the local shoe manufacturers, and can ensure the steady source and quality. In order to give you a rough idea of our products, we are sending you our latest catalogues and price lists for Children’s Sport Shoes for your reference. If you are interested in any of the items, please let us know. We await your early reply. Yours faithfully,
Chapter 8 Learning Aims 学完本章，学生应能： 1．识别装船指示和装船通知； 2．熟悉一些模具产品名称； 3．掌握装运方面信件的结构以及相关术语和表达方式； 4．学会案例分析，并撰写与装运相关的信函。 Background Information 在国际贸易中，在装运前，买方通常把他们的装运需求发送给卖方，告知他们包装和标志，运输方式等，此为装运指示。 卖方在装运货物后应立即向买方发送装船通知，告知他们装运情况。装船通知通常包含以下内容： （1）预计出发时间；预计到达时间 （2）装船货物 （3）船名 （4）集装箱号 （5）铅封号 （6）所附单证 装运当事人有三方，即货主，承运人和收货人。 提单可被看作为货物收据、运输合同证明和物权凭证。 Letter 1
李友
Letter 2 Letter 3 Letter 4
Letter 5 Letter 6
Exercises I．Fill in the following blanks. 1. importance; urgent; advance; co-operation 2. circumstances; compelled; an alternative/alternatives; 3. extended; expired 4. pleasure; informing 5. in duplicate II．Translate the following sentences into Chinese. 1．我们很高兴在此通知，贵方所订的车灯模具已由“魅力”号货轮发出，将于5月15号抵达宁波。 2．我们很奇怪至今尚未收到于8月1号所订的螺钉，我方客户要求予以解释，因为他们急需此批货物。 3．由于交货长期延误，给我们带来不便。我们要求立即发货，否则，我们将不得不按合同规定取消订单。 4．请尽快安排装运我方所订的货物。 5．这艘货船将于7月20号左右驶往上海。 III．Translate the following sentences into English. 1. Upon receipt of the L/C, please effect shipment of the goods booked by us as soon as possible. 2. We are informed by ABC shipping company that S.S. “Beauty” is due to sail from your city to our port on or about 6th this month. 3. We are very much obliged for your kind cooperation. 4. We hope that these goods will reach you in time and turn out to your entire satisfaction. 5. We are in urgent need of the goods and have to request you to ship them without any further delay.
启头句: 1)We have (take) pleasure in informing you that../ We have the pleasure of informing you that../ We are pleased (glad) to inform you that..兹欣告你方.... 16) Refering to your letter of ......we are pleased to .关于你方...月...日来信,我们很高兴... 19) We wish to refer to your letter of ...concerning 现复你方...月...日关于...的来信 20) In compliance with the request in your letter of ... we...按你方...月...日来函要求,我方... 37) We thank you for your letter of https://www.doczj.com/doc/c2695934.html,rming us that..我们感激贵方...月...日的来函,惠告... 21) In connection with the question of supplying you with ..., we are pleased to say that...关于向你方供应...的问题,欣告你方... 29) We owe your address to ..我方从...获得你方地址。 36) In replay to your letter of ...concerning...we are glad to be able to /story to have tell you that...兹复贵方...月...日有关...的来函,很高兴/抱歉告知贵方... 41)We must apologize for the delay in replying to your letter of...迟复贵方...月...日函,甚歉! 43)In reply to your letter/inquiry of ... , we wish to inform you that...兹复贵方...月...日函/询盘,我们愿意告诉贵方... 77)As requested/ In accordance with your wishes we are sending you... 按你方的要求,现奉上.. 商业信函常用开头语 3.惠请告知某某事项等 1)Please inform me that (of) ；13)We shall be pleased to have your information regarding (on, as to; about) 6.特回答贵公司某月某日函所叙述有关事项等7)In response to your letter of l0th May, I wish to say that； 10)In reply to your letter of February 8th, I inform you that (of) ； 7.非常遗憾，我们奉告您关于，等。 l)We regret to inform/say/advise you that (of) ； 9.我们对于您某月某日来函的询价，深表谢意等。2)I thank you for your inquiry of the 10th May ； 10.兹函附某某，请查收，等。 1)Enclosed please find ；3)We enclose herewith ；7)We are pleased to enclose herewith 11.遵照某月某日来函指示，等。2)According to the directions contained in yours of the 6th May ； 4)In conformity with (to) your instructions of the l0th ult. 12.关于详情，下次叙述，等。 2)Particulars will be related in the following. 3)I will relate further details in the following. 13. 如下列所记，如附件所述，1)As stated below, 10)As already mentioned,
商务英语写作 商务英语信函范例：教你学写邀请与答复信 函 invitation and reply dear mr. / ms, we should like to invite your corporation to attend the 2000 international fair which will be held from august 29 to september 4 at the above address. full details on the fair will be sent in a week. we look forward to hearing from you soon, and hope that you will be able to attend. yours faithfully 尊敬的先生/小姐， 在上述地址，我们想请贵公司参加于八月二十九日到九月四日举办的2000国际商品交易会，关于交易会的详情我们一周内将寄给你。希望不久能收到你的来信，并能来参加。 您诚挚的
肯定答复 dear mr. / ms, thank you for your letter of june 28 inviting our corporation to participate in the 2000 international fair. we are very pleased to accept and will plan to display our electrical appliances as we did in previous years.
通知与确认商务英语信函写作 一、通知对方收到来信的确认函 1. dear mr/mrs, thank you for your letter no. a-3 of 6th may, offering us 6 ui-4 viewdatas. we have passed it on to our technical department for their consideration. we shall reply as soon as possible. yours faithfully 尊敬的先生/小姐， 谢谢您五月六日标号为a-3的来信，该信向我们提供6 ui-4图像数据。我们已把该信转给了技术部，备他们考虑。 我们将尽快回信 你诚挚的 2. dear mr/mrs, we have today received with thanks information concerning transactions onthe new york wheat exchange which will be made full use of by our researchdepartment. we look forward to further cooperation with you. yours faithfully 尊敬的先生/小姐， 我们今天收到了有关纽约小麦交易所的业务信息，非常感谢，我们的研究部门将充分利用这些信息。
期待与你进一步合作。 你诚挚的 二、确认达成的协议 confirming agreements reached 3. dear mr/mrs, last friday, when we were discussing the problems of defectivecontainers.you suggested that i simply mail you a report each month on thenumber of return by customers rather than send the defective containers to you. i plan to put this into effect at once. but, i first wantto make sure that i understand you correctly. if i don’thear from you within the coming week, i’ll assume that youapprove. yours faithfully 尊敬的先生/小姐， 上周五，我们讨论了次品集装箱的问题，你建议我只需把顾客每月退回的次品集装箱 的数量写个报告给你，而不是直接退集装箱。 我计划立即付诸现实。但我想确认我理解正确，到下周为止，如我不能收到你的来信，我即认为你没有异议。 你诚挚的 4. dear mr/mrs, we write to confirm our agreement reached during ourconversation on 9th june about special discountson m-s acoustical partitions as describedon page 8of our catalogue. these prices will prevail through30 june.partition regular price special
Unit 3 Inquiries and Replies Sentences Commonly Used in Inquiries and Replies (P49-50) 1.感谢贵方7月5日询盘。 2.兹复你方3月28日函，我们附上最新的带有插图的目录册，供你方参考。 3.本地对高质量的电动自行车有稳定的需求。 4.如果你方价格有竞争力，我们愿首次订购1000打。 5.请报最好的CIF上海价格，注明最早装运期。 6.由于我们打算购买……，如报最优价将不胜感激。 7.感谢贵方10月1日对我方飞利浦牌吸尘器的询盘，先附寄一套插图目录册。 8.如果能报优质绿茶CIF到墨尔本最低价，我们将不胜感激。 9.贵方若能迅速仔细地处理我方对棉布的询盘，我们将不胜感激。 10.请寄送样品并报……的最低价。 11.请就上述货物向我方报CIF西雅图最优惠价，含佣金5%。 12.一收到贵方询盘，我们即寄上样品并报最优惠的价格。 13.如告知有关价格、质量、可供数量以及其他相关资料的具体情况，将不胜感激。 14.如果你方按所需的型号和质量供货，我方可以大量订购。 15.因为我们所报价格十分合理，我们相信贵方能接受。 Exercises (P50-54) 1. Translate the following phrases (1) 对……进行询盘 (2) 无存货 (3) 具体询盘 (4) 插图目录册 (5) 与……进行贸易 (6) price list (7) irrevocable L / C (8) terms of payment (9) both excellent in quality and reasonable in price (10) CIF Hongkong 2. Choose the best answer (1) C (2) A (3) A (4) C (5) C (6) B (7) D (8) B (9) B (10) D
Dear Sirs, We have obtained your address from the Commercial Counsellor ofyour Embassy in London and are now writing you for theestablishment of business relations. We are very well connected with all the major dealers here oflight industrial products, and feel sure we can sell largequantities of Chinese goods if we get your offers at competitiveprices. As to our standing, we are permitted to mention the Bank ofEngland, London, as a reference. Please let us have all necessary information regarding yourproducts for export. Yours faithfully。 求商务函电还盘函翻译。1.5月21日来信收到，得知贵方对我们的文具很感兴趣，但以为我方4月30日的价格偏高，无法成交。 2. 我们的报价已被贵地其他客户所接受，已有大批成交而且询价单滔滔而至，我方无奈下降报价。 3. 希望贵方从新考虑，早日来传真告知。 counter offer thank you for your e-mail of May 21.we learn that you areinterested in our school tools ,but you cann't accept our higherprice of Api.30. our quotation has been accepted by other clients ,a greet oforders have been bargained and large enquiries are pouring in ourcompany.so we cann't cut down our price. please think better of above,we are looking forward to your earlyfax. 求商务函电翻译 1.潜在的客户the potential customers 2.粗暴搬运rough handling 3.经营范围scope of business 4.中性包装neutral packing 5.样品本samples 6.分批装运partial shipment
?世纪商务英语---- 外贸函电(第二版) (教师用书) English Letter Writing in Foreign Trade 主编吴思乐胡秋华 大连理工大学出版社 前言 《世纪商务英语—外贸函电》是新世纪高职高专教材编委会组编的商务英语类课程规划教材之一。本书主要针对高职高专商务英语和其他涉外经贸专业的学 生..也可以作为其他层次涉外经贸专业的外经贸英语教材。同时..对正在从事或即将从事涉外经贸活动和贸易洽谈工作的广大外贸工作者来说..本书还可作为自 学参考资料。 为方便教学和自学者学习..我们编写了与之配套的练习答案..并提供了常用 表达部分的译文。 希望本书能对我们的读者有所帮助。 编者 Contents Module Unit Module 1 Fundamentals of Modern Business Letter Writing 现代商务函电写作基础 Unit 1 Basic knowledge of Business letter Writing 商务信函写作Module 2 Preparations for Negotiation 业务磋商的准备 Unit 2 Establishing Business Relations 建立业务关系 Unit 3. Making Credit Investigation 资信调查Module 3 Procedures of Business Negotiation 业务磋商的主要环节 Unit 4 Inquiry 询盘 Unit 5 Offer 发盘 Unit 6 Counter-offer 还盘Module 4 Conclusion of Business 交易的达成 Unit 7 Acceptance and Confirmation 接受与确认 Unit 8 Order and Contract 订单与合同Module 5 Negotiation of Main Trade Terms 主要交易条款的磋商 Unit 9 Payment and L/C 支付与信用证
常用英语商务邮件范文 常用英语商务邮件范文 商务英语信函八大类写作模板，包括投诉信函、咨询信函、请求帮助信函、道歉信函、感谢信函、建议信、下面是我为你带来的常用英语商务邮件范文，欢迎参阅。 常用英语商务邮件范文1 介绍信 Letters of Introdution Dear Mr. Ms., This is to introdue Mr. Frank Jones, our ne marketing speialist ho ill be in London from April 5 to mid April on business. We shall appreiate an help ou an give Mr. Jones and ill alas be happ to reiproate. Yours faithfull 常用英语商务邮件范文2 邀请与答复 Dear Mr. Ms, We should like to invite our Corporation to attend the 201X International Fair hih ill be held from August 29 to September 4 at the above address. Full details on the Fair ill be sent in a eek. We look forard to hearing from ou soon, and hope that ou ill be able to attend.
Yours faithfull 尊敬的先生小姐， 在上述地址，我们想请贵公司参加于八月二十九日到九月四日举办的201X国际商品交易会，关于交易会的详情我们一周内将寄给你。希望不久能收到你的来信，并能来参加。 您诚挚的 肯定答复 Dear Mr. Ms, Thank ou for our letter of June 28 inviting our orporation to partiipate in the 201X International Fair. We are ver pleased to aept and ill plan to displa our eletrial applianes as e did in previous ears. Mr. Li ill be in our it from Jul 2 to 7 to make speifi arrangements and ould ver muh appreiate our assistane. Yours faithfull 尊敬的先生小姐， 感谢六月二十八日来信邀请我们公司参加201X国际商品交易会。我们乐于参加并计划展示我们前几年生产的电子设备。李先生将于七月二日至七日去你市做具体安排，非常感谢你的协助。 你诚挚的 否定的答复 Dear Mr. Ms,
外贸函电答案 Keys to the exercises Unit 2 3. (1) We are one of the leading importers dealing in electronic products in the area, and take this opportunity to approach you in the hope of establishing business relations. (2) We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries. (3) We owe your name and address to the Commercial Counselor’s office of our Embassy in Beijing. (4) We are given to understand that you are a manufacturer of daily chemicals. One of our clients intends to buy cosmetics from your country. We will appreciate it highly if you can airmail the catalogue and the price list of your products available at present. (5) For our credit standing, please refer to the Bank of China, Shanghai Branch. Unit 3 2. 1. Pease quote us your best price CIF Shanghai, inclusive of our 3% commission. 2. Should your price be found competitive, we intend to place with you an order for 300,000 yards of Cotton Cloth. 3. One of our customers is now interested in the Qingdao Haier Refrigerator made in your country. Please offer CIF London for 400 sets to be delivered in April. 4. To enable you to have a better understanding of our products, we are sending you by air 5 copies of our catalogue and 2 sample books. 5. In reply to your enquiry dated April 28, we are now sending you our latest price list for your reference. 3．Dear Sirs, We learn from a friend in Shenzhen that you are exporting light industrial products, especially electric appliances. There is a steady demand here for the above-mentioned commodities of high quality at moderate prices. Will you please send us a copy of your catalogue, with details of your prices and terms of payment. We should find it most helpful if you could also supply samples of these goods. Yours faithfully,
八种经典中英文商务信函范文 第一种、介绍信Letters of Introduction 实例之一：Dear Mr. / Ms.This is to introduce Mr. Frank Jones our new marketing specialist who will be in Lond onfrom April 5 to mid April on business.We shall appreciate any help you can give Mr. Jones and will always be happy toreciprocate.Yours faithfully尊敬的先生/小姐，现向您推荐我们的市场专家弗兰克琼斯先生。他将因公务在四月15 日到四月中旬期间停留伦敦。我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。您诚挚的实例之二：Dear Mr. / MsWe are pl eased to introduce Mr. Wang You our import manager of Textiles Department. Mr.Wang is spending three weeks in your city to d evel op our business with chief manufacturesand to make purchases of d ecorative fabrics for the coming season.We shall be most grateful if you will introduce him to reliabl e manufacturers and give himany help or advice he may need.Yours faithfully尊敬的先生/小姐，我们非常高兴向您介绍我们纺织部的进口经理王有先生。王先生将在你市度过三周，他要与主要的生产厂家拓展商务并为下一季度采购装饰织品。如能介绍他给可靠的生产厂家，向他提供所需的任何帮助或建议，我们将不胜感谢。您诚挚的 第二种、约定Appointments 实例之一：Dear Mr./Ms Mr. John Green our General Manager will be in Paris from June 2 to 7 and woul d like to come and see you say on June 3 at 2.00 p.m. about the opening of a sampl e room there. Please l et us know if the time is convenient for you. If not what time you woul d suggest Yours faithfully尊敬的先生/小姐我们的总经理约翰格林将于六月2 日到7 日在巴黎，有关在那开样品房的事宜，他会于六月3 日下午2：00 点拜访您。请告知这个时间对您是否方便。如不方便，请建议具体时间。您诚挚的 以下为回信范文Dear Mr. / Ms Thank you for your l etter informing us of Mr. Green’s visit during June 2-7. Unfortunately, Mr. Edwards our manager is now in Cairo and will not be back until the second half of June. He woul d however be pl eased to see Mr. Green any time after his return. We l ook forward to hearing from you. Yours faithfully尊敬的先生/小姐谢谢来函告知我方六月2-7 日格林先生的来访。不巧，我们的总经理艾得华先生现正在巴黎，到六月中旬才能回来。但他回来后愿意在任何时间会见格林先生。希望收到您的来信。您诚挚的Back to Top 实例之二：Dear Mr/MsI represent the W/P El ectronics Company in Dallas and will be in
英语商务信函齐头式范文 让我们一起来了解了解商务英语书信的格式！ 一般来说，现在使用的商务英语书信的格式主要有两种：传统的缩头式(the conventionalindented form) 和现代的齐头式(the modern blocked form) 。 根据英国传统做法，缩头式要在信文每一段缩进五或六个字母的空间，有时可能会缩进更多。现在，齐头式在商务英语书信中使用得非常普遍。它的突出特点就是所有信的内容都从信纸的左边开始，段落与段落之间要比缩头式多空出两到三行，以便于区分。这种格式被称作齐头式(the fullblocked form) 。但是，有时把日期放在信纸的左边会给查找带来不便，所以，人们使用了一种改良的齐头式(the modifiedblocked form) ，即把日期放在右边，而把其他内容放在左边。 一般来说，我们通常使用单行距来布局一封信，这会使我们所写的信有一种紧凑感，但有些人在写短信的时候，更喜欢用双行距。 根据个人或公司的喜好，能够选择使用齐头式或缩头式。但不论选择哪一种格式，一般商务英语书信的结构都包括以下几部分内容： (1) 信头(the letter - head) (2) 案号和日期(the reference and date) (3) 封内名称和地址(the inside name and address) copyright www yaoqing han com (4) 开头称呼语(the salutation) (5) 信文(the message or the body of the letter) (6) 结尾敬语(the complimentary close)
第三单元询盘和报盘测验 I翻译下列贸易术语(每题2分，共32分) 1.o ur lowest quotation 我们最低报价 2. in this regard 在这方面 3.A rt. No. 货号 4.i n one’s favor 以……为抬头 5.w ithout delay 毫不耽搁地 6.f or your information 供你们参考 7.t ake advantage of 利用 8.n ot later than 不迟于 9.出口许可证export licence 10.佣金commission 11.有前途的市场 a promising market 12.详细资料detailed information
13.长期伙伴long-term partner 14.试购订单 a trial order 15.形式发票proforma invoice 16.有竞争性的价格competitive price II 根据语法和结构选择正确的选项（每题3分，共30分） 1.W e wish to state that the price ______ is the best one. A. quoting B. quoted C. quotation D. quote 2. We take pleasure ____ sending you our Enquiry No. 123 for canned fruits. A. of B. in C. on D. about 3. Please send us further offer for Type No. 20, which is _____ special interest to buyers _____ our end. A. with; on B. of; at C. of; in D.in; in
Unit Four Enquiries and Replies Part Five: Exercises I. Answer the following questions: 1. The aim of making enquiries is to get information about the goods to be ordered, such as the price, catalogue, delivery time and other terms. 2. In making enquiries, you must consider carefully to which regions the enquiries are to be sent and how many suppliers are to be approached in one and the same region, because some regions do not supply the goods enquired for. Furthermore, the number of suppliers to be contacted in one and the same region should be limited; otherwise the suppliers will think that the goods enquired for are in great demand, and thus then will most probably raise the price. 3. Generally speaking, enquiries can be divided into the following two types: 1) General Enquiry—a request for a pricelist, catalogue, sample or quotation of price and other terms. It is made when a buyer just wants to get some general information about the goods and has not decided to order them. 2) Specific Enquiry—an enquiry for goods of a certain specification. It is made when a buyer intends to conclude some business with the seller. 4. Enquiries should not be addressed to an individual, because if the particular business person is away from office, the enquiries will have to wait, or the enquiries may be addressed to a wrong person; this will mean delay. 5. A “First Enquiry”is an enquiry sent to a prospective supplier whom we have not previously dealt with. In such a letter, we should begin by telling the addressee how we obtained his name. Then, we may give some details of our own business such as the kind of goods handled, quantities needed, usual terms of trade and any other necessary information. Thirdly, we may ask questions or make requests directly and specifically, to enable the supplier to decide what he can do for us. Finally, conclude by extending thanks and expressing the hope of getting an immediate reply. 6. The answers to enquires should be prompt, courteous and cover all the information asked for. 7. Enquiries should be brief, specific, courteous and to the point. II. Choose the best answer: 1—5: ACBCD6—10: CDCAC III. Fill in the blanks with proper prepositions: 1. in, with 2. For, at, for, of, at 3. upon 4. in, in, for, of, 5. of, on 6. to, of 7. with 8. at, for, of, of 9. in, from, for, for10. in, with11. for, on12. From, with, with IV. T ranslation work: 1. From English into Chinese: