外贸函电英语情景对话
甲方公司: 天马通讯有限责任公司.(TianMa Communications limited liability company)
乙方公司:苹果电脑公司Apple Computer, Inc.(incorporated)
对话背景：甲方公司销售经理(sales manager)向乙方销售代理（sales Agent)询问最新款iphone 6 的价格、新款手机推出的功能（人工智能）、以及就其在中国的售后服务相关事宜。并且最后甲公司向乙方订单1000款iphone6 ，最后签订甲在中国大陆独家代理（exclusive agent)贸易合同（trade contract)。
甲方人物：王经理、财务总监（Chief Financial Officer)（负责谈判价格、以及汇款相关事宜）
乙方人物：Geroge (代理），业务人员3个(介绍产品性能、科技智能、相关功能）、秘书（负责介绍合同）
甲（代理）：Hello, nice to meet you, manager Wang
乙（销售经理）：Nice to meet you too. manager Geroge , Welcome you to China, also hope that our cooperation is also very well successful next.
甲:Thank you,I believe that our cooperation will be very successful.Now let our company's business personnel(业务人员) to introduce you to our company's new phones several advanced technologies, and its
improvement in the aspect of artificial intelligence
乙（销售经理）：That’s Ok ,please
甲（业）：Hello Manager wang, It’s my great honored to introduce you to the new phone apple six generations。This phone is a combination of fingerprint recognition and voice s earch function, greatly enhanced the security performance of the mobile phone.Second, it can also accept voice commands(语音指令) changes it‘s shape, like cars, planes, etc. Third, it can control chip and the powerful processing system by light, pictures, videos, maps, etc in the form of unreal appear in front of you, give you with visual impact
乙(财务总监)：That sounds good，How about the price of it? I think this is a issue for consumers
甲（代理）：Considering China market as our major overseas market, we have given a lot of preferential policies(优惠政策), in terms of price and in response to the Chinese consumer demand for product maintenance （维修）, we will give the consumers maintenance free 10 years, meet the demand of consumer after-sales service.(售后服务)
乙（销售经理）：OK, we’ll order one thousand phones,
now, how about show me the contract , let our Chief Financial Officer check the amount of the phones ,also we hope we’ll be the exclusive agent as your company in mainland of china .
甲（代理）：ok ,let my secretary introduce the contract to you .
甲（秘书）：Manager wang ,this is our contract about this business，We have listed the phone related performance （相关的性能）, test reports（检测报告）, as well as the price。
乙（销售经理）：Great,I will give you a reply in this days, and do some related to contract agreement to modify or supplement(修改或补充)。
甲（代理）：We are looking forward to your reply and cooperate happily。See you later .
乙（销售经理）：See you .
外贸英语函电的写作格式常用范文 外贸函电涉及到的知识很广泛，那么外贸函电的英语写作格式需要注意哪些问题呢，接下来为大家整理了外贸英语函电的写作格式，希望对你有帮助哦! 1.请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2.回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We
建立业务关系 Dear Sirs， Through the courtesy of Mr.Freemen,we are given to understand that you are one of the leading exporters of Chinese light industrial products in your area. We now avail ourselves of this opportunity to write to you and see if we can establish business relations with you. We are very well connected with all the major dealers of light industrial products in this area . We are confident that we can sell large quantities of Chinese goods if we receive your offers at competitive prices. Please send to us necessary information regarding your products for export. We look forward to receiving your early reply. Y ours sincerely, XXX Dear Sirs， We acknowledge with thanks the receipt of your letter of September 10 ,2009,informing us of your interest in our products. We look forward to establishing positive business relationship with your corporation. We are a state-owned corporation（国有公司) specializing in the export of Chinese light industrial products. We are convinced that our joint business efforts will be to our mutual benefit. As requested, a booklet including a general introduction , the scope of business and other topics are enclosed for your reference . Should you require any further information,please don't hesitate to let us know. Y ours sincerely, XXX 询盘 United Textiles Ltd. Y ork House , Lawton Street ,
台布 我们从我国商务部处得悉贵公司的名称和地址，现借此机会与你方通信，意在建立友好业务关系。 我们是一家国营公司，专门经营台布出口业务。我们能接受顾客的来样定货，来样中可具体需要产品的花样图案，规格及包装装潢的要求。 为使你方对我各类台布有大致的了解，我们另航寄最新的目录供参考。如果你方对产品有兴趣，请尽快通知我方。一俟收到你方具体询盘，即寄送报价单和样本。 盼早复。 SPECIMEN：INTRODUCING BUSINESS OPERATION Dear Sirs, RE:TABLECLOTH We have your name and adress from Ministry of Commerce of the People's Republic of China.We take this opportunity to write to you with a view to set up friend business relations with you. We are a carpet manufacturer, our products are a unique style of novel, inexpensive..We are in a position to accept orders according to the customer's spmples.In the customer's spmples,request about the assorted pattern,specification and package of the needed goods can be indicated particularly. In order to give you a gengral idea of various kinds of the table-cloth we are handling,we are airmailing you under separate cover our latest catalogue for your reference.Please let us know immediately if you are interested in our products.We will send you our price list and sample to you as soon as we receive your specific inquiry. Looking forward to your early reply,we are. Yours faithfully Xiaoli
外贸函电常用范文 1、Set new business relationship 建立贸易关系，可以通过多种途径，如通过驻外机构、国外商会、同业商行、银行、出国访问、商品交易会、报纸广告、市场调查等等。建立贸易关系的信函，要写得诚恳、热情、礼貌、得体，并将写信人的意图清楚地叙述完整，给对方留下深刻地印象，使其愿意与你交往。Dear Mr. Jones: We understand from your information posted on https://www.doczj.com/doc/ba1496794.html, that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our website https://www.doczj.com/doc/ba1496794.html,,which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, John Roberts 2. Make an inquiry 询盘的内容主要是商品的价格、包装、交货期、付款方式等。询盘信应简洁、清楚、礼貌。Dear Sir or Madam: Messrs Johns and Smith of New York inform us that are exports of all cotton bed-sheets and pillowcases. We would like you to send us details of various ranges, including sizes, colors and prices, and also samples of the different qualities of material used. We are large dealers in textiles and believe there is a promising market in our area for moderately priced goods of this kind mentioned. When quoting, please state your terms of payment and discount you would allow on purchases of quantities of not less than 100 dozen of individual items. Price quoted should include insurance and freight to London. Yours faithfully 3. Make an offer 报盘函是指卖方在销售某种商品时，向买方报价、介绍商品情况。提出交易条件（包括商品名称、数量、价格、付款条件、交货日期等）时所写的一种外贸信函。报盘有实盘和虚盘之分。实盘是报盘人在规定的期限内对所提条件的肯定表示，报盘人在有限期内不得随意改变和撤回报盘内容，报盘一经买方接受，买卖立即敲定，双方就有了法律约束力的合同关系。虚盘是报盘人所作的非承诺性表示，附有保留条件，如“以我方最后确认为准（subject to our final confirmation）”等。 (a.)firm offer Dear Mr. Jones: We thank you for your email enquiry for both groundnuts and Walnutmeat
外贸函电原则 一、Courtesy 礼貌 语言要有礼且谦虚，及时地回信也是礼貌的表现。 例如： We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it. You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May. 二、Consideration 体谅 写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。 例如： “You earn 2 percent discount when you pay cash. We will send you the brochure next month. ”就比“We allow 2 percent discount for cash payment. We won't be able to send you the brochure this month.”要好。
三、Completeness 完整 一封商务英语外贸函电应概况了各项必需的事项，如邀请信应说明时间、地点等，确忌寄出含糊不清的信件。 四、Clarity 清楚 意思表达明确，要注意： （一）避免用词错误： 例如：As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services. 此处bimonthly有歧义：可以是twice a month 或者once two month.故读信者就迷惑了，可以改写为：We have two direct sailings every month from Hong Kong to San Francisco. （二）注意词语所放的位置： 例如： 1. We shall be able to supply 10 cases of the item only. 2. We shall be able to supply 10 cases only of the item. 前者则有两种商品以上的含义。 （三）注意句子的结构：
函电(1) 今天的题目是: Self-introduction 例文如下: Dear Sirs, We owe your name and address to the Commercial Counsellor's Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation,handling both the import and export of Textiles. In order to acquaint you with our business lines,we enclose a copy of our Export List covering the main items suppliable at present. Should any of the items be of interest to you,please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries,we always adhere to the principle of equality and mutual benefit. It is our hope to promote,by joint efforts,both trade and friendshp to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, 函电(2) ------ A (A) Request for the establishment of business relations 例文如下: Dear sirs, Having obtained your name and address from Messrs. Anderson & Co.,Rotterdam,we are writing you in the hope of establishing business relations with you. We have been importers of Arts & Crafts for many years. At present,we are interested in various kinds of Chinese Arts and Crafts and should appreciate your catalogues and quotations. If your prices are in line,we trust important business can materialize. We are looking forward to receiving your early reply.
Dear Sirs Having had your name and address from the Commercial Counsellor's Office of our Embassy in Pakistan,we avail ourselves of this opportunity to write to you and see if we can establish business relations with you. We are a state-owned corporation sepcializing in the export of table-cloths,and are in a position to accept orders against customers'samples specifying design,specifications and packaging are also prepared to accept orders for goods with customers'own trade marks or brand names. In order to give you a rough idea of our various table-cloths,we are airmailling you under separate cover a copy of our latest catalogue for your you find any of the items interesting,please let us know as soon as shall be glad to send you quotations and samples upon receipt of your concrete enquiries. We await your early reply. Yours faithfully Dear Sirs, We known your name and address from the website of and note with pleasure the items of your demand just fall within the scope of our business line. First of all, we avail ourselves of this opportunity to introduce our company in order to be acquainted with you. (我们从阿里巴巴网站上看到您公司的名称和地址，并且很高兴地了解到您需要的产品正好符合我们的业务范围。我们很荣幸有这个机会向您介绍我们的公司。) Our firm is an Chinese exporter of various Canned Foodstuffs. We highly hope to establish business relations with your esteemed company on the basis of mutual benefit in an earlier date. we are sending a catalogue and a pricelist under separate cover for your reference. We will submit our best price to you upon receipt of your concrete inquiry. (我公司是一家中国的出口企业，主营各类罐头食品。我们非常希望能在双赢的基础上尽早同贵公司建立业务关系。我们给您发出了产品目录和价格表以供参考。如果能够收到您具体的询盘，我们将为您提供最优惠的价格。) We are looking forward to receiving your earlier reply. (期待您的尽早回复。) Yours faithfully,
本文档由实惠网（https://www.doczj.com/doc/ba1496794.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.doczj.com/doc/ba1496794.html,） 外贸函电常用范文Set new business relationship 建立贸易关系，可以通过多种途径，比如通过驻外机构、国外商会、同业商行、银行、出国访问、商品交易会、报纸广告、市场调查等等。建立贸易关系的信函，要写得诚恳、热情、礼貌、得体，并将写信人的意图清楚地叙述完整，给对方留下深刻地印象，使其愿意与你交往。 Dear Mr. Jones: We understand from your information posted on https://www.doczj.com/doc/ba1496794.html, that you are in the market for textiles. We 本文档由实惠网（https://www.doczj.com/doc/ba1496794.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.doczj.com/doc/ba1496794.html,）
would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our website https://www.doczj.com/doc/ba1496794.html,,which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, John Roberts 本文档由实惠网（https://www.doczj.com/doc/ba1496794.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.doczj.com/doc/ba1496794.html,）
商务英语写作 商务英语信函范例：教你学写邀请与答复信 函 invitation and reply dear mr. / ms, we should like to invite your corporation to attend the 2000 international fair which will be held from august 29 to september 4 at the above address. full details on the fair will be sent in a week. we look forward to hearing from you soon, and hope that you will be able to attend. yours faithfully 尊敬的先生/小姐， 在上述地址，我们想请贵公司参加于八月二十九日到九月四日举办的2000国际商品交易会，关于交易会的详情我们一周内将寄给你。希望不久能收到你的来信，并能来参加。 您诚挚的
肯定答复 dear mr. / ms, thank you for your letter of june 28 inviting our corporation to participate in the 2000 international fair. we are very pleased to accept and will plan to display our electrical appliances as we did in previous years.
七种外贸函电英文模板 1.主动跟新买家建立联系 Dear Mr. Jones, We understand from your information posted on https://www.doczj.com/doc/ba1496794.html, that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at …….com which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, John Roberts 2.对新买家要求建立业务联系的回复
1. 主动联系采购商 Dear Sirs: May 1, 2001 Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure. Yours faithfully 2. 提出询价 Dear Sirs: Jun.1, 2001 We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon.. Truly 3. 迅速提供报价 Gentlemen: June 4, 2001 Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you. 交易的契机 4. 如何讨价还价 Gentlemen: June 8, 2001 We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared
经典外贸函电范文汇总 外贸函电是一种商务信件，英文foreign correspondence。写外贸函电是外贸业务员的日常工作之一，然而，能写好外贸函电的外贸业务员却不多，为了有助于大家写好外贸函电，本文总结了几个经典外贸函电范文，可供参考。 外贸函电就是有着国际贸易关系的双方由于彼此的业务往来而产生的信件，但在信息化高度发达的今天，该信件并不局限于纸质信件，也可以是电子邮件、传真或MSN。 外贸函电最常用的内容：建立业务关系、询盘、发盘、回复、销售合同、包装、保险、赔偿、仲裁等。 外贸函电基本要求：主题明确，内容简洁，语言精炼，表述完整。 外贸函电的格式：有固定的语言、习惯用法和常用句型。 外贸函电的语气：各部分语气。开发信、询盘回复一般要客气，表达感谢;平常业务联系要细心、信任;催促付款要紧急而不失礼貌;客户索赔要理解、给予足够的解释和说明。 外贸函电范文： 一、如何表达在涨价前订货 Thank you for your letter of October 10 for business copiers. We are now sending you our price-list and catalog of the newest types that are under production and we can supply at once from stock. We want to notice you that prices of copier parts and components have gone up steadily since the second half of the year. Though we have tried hard to keep our quotations down, we are afraid the margin for keeping on going like this will not long. Therefore, we suggest that you will let us have your order before further rises in costs, which will lead to a raise in prices very soon unavoidably. 感谢贵方10月10日关于商用复印机的询函。现随函奉送本公司正在生产的、并有现货供应的最新型号的产品清单和价目表。 我方想告诉贵方，自下半年以来，复印机的零、部件价格一直不断增长。尽管我方尽量压低报价，但恐怕有此余地的时间不会太久。因此，建议贵方在零、部件再次涨价，并不可避免地引起成品涨价之前便向我方订货。
通知与确认商务英语信函写作 一、通知对方收到来信的确认函 1. dear mr/mrs, thank you for your letter no. a-3 of 6th may, offering us 6 ui-4 viewdatas. we have passed it on to our technical department for their consideration. we shall reply as soon as possible. yours faithfully 尊敬的先生/小姐， 谢谢您五月六日标号为a-3的来信，该信向我们提供6 ui-4图像数据。我们已把该信转给了技术部，备他们考虑。 我们将尽快回信 你诚挚的 2. dear mr/mrs, we have today received with thanks information concerning transactions onthe new york wheat exchange which will be made full use of by our researchdepartment. we look forward to further cooperation with you. yours faithfully 尊敬的先生/小姐， 我们今天收到了有关纽约小麦交易所的业务信息，非常感谢，我们的研究部门将充分利用这些信息。
期待与你进一步合作。 你诚挚的 二、确认达成的协议 confirming agreements reached 3. dear mr/mrs, last friday, when we were discussing the problems of defectivecontainers.you suggested that i simply mail you a report each month on thenumber of return by customers rather than send the defective containers to you. i plan to put this into effect at once. but, i first wantto make sure that i understand you correctly. if i don’thear from you within the coming week, i’ll assume that youapprove. yours faithfully 尊敬的先生/小姐， 上周五，我们讨论了次品集装箱的问题，你建议我只需把顾客每月退回的次品集装箱 的数量写个报告给你，而不是直接退集装箱。 我计划立即付诸现实。但我想确认我理解正确，到下周为止，如我不能收到你的来信，我即认为你没有异议。 你诚挚的 4. dear mr/mrs, we write to confirm our agreement reached during ourconversation on 9th june about special discountson m-s acoustical partitions as describedon page 8of our catalogue. these prices will prevail through30 june.partition regular price special
外贸英语函电 Unit 1 一般商业信函可分为8个部分： 1.信头（The letter-head) 2.封内地址（The inside name and address) 3.称呼（The salutabtion) 4.事由(The subject line) 5.正文（The body of the letter) 6.客套结尾（The complimentary close) 7.签名（The writer's signature) 8.附件（The enclosuer) Unit 2 1.We owe your name and address to ABC Company.(to owe...to...) 3.Their chief line is the export of electronic computers.(line) 5.This product is being marketed in all European countries.(to maket) 7. Wehave handled this line for more than 20 years. ( We have been in this line formore than 20years.)(to handle) 9. Thetrade between us is based on the principle of equality.(to be based on) 11 We canoffer you some oil if you need.(to offer) Skill Drilling Dear Sirs, Your firm has been recommended to us by Messrs.Freemen & Co. Ltd. ，with whom we have done business for many years. Wespecialize in the export of Chinese cotton piece goods, which have enjoyedgreat popularity in world market. We enclose a copy of our catalog for yourreference and hope that you would contact us if any item is interesting to you. Asto our financial standing* you could approach the Bank of China? New York for anyinformation. Weare looking forward to your early reply. Yours truly. unit3 2. Would you please quote your lowest price GIFLondon? Britain ？(to quote) 4.We are pleased tonote from your letter of May 5 that you are interested in our sewing machines(to interested in) 8. The said goods are not available from stock.(available from stock) VIII. Translate the following letter into English
《外贸函电》课程大纲 课程编号： 课程名称：外贸函电 英文名称：Business Letters 课程类型：必修课 课程性质：专业基础课 总学时：32 讲课学时：32 实验（实践）学时：0 适用对象：商务英语专业二年级学生 先修课程：国际贸易，国际贸易实务，市场营销学等专业课程 一、编写说明 （一）制定大纲的依据 依据21世纪国家和社会对培养人才的总体要求与全国高职高专院校培养学生的精神；商务英语其本身的特点；我校课程资源的实际情况；高职高专学生身心发展规律和现状；在总结高职高专教学的特点与培养目标的基础上，按照商贸发展的现实需要，构建外贸函电课程内容。 （二）课程简介 中国自加入WTO以来，外向型经济特征日益彰显。随着经济市场化、全球化趋势的日益深入，与对外经济贸易有关的业务往来也日趋频繁。作为我国入世后的七大类紧缺人才之一，既熟悉商务实践，又有扎实的英语实际水平的技术应用型国际商务人才需求旺盛。商务英语函电是开展对外经济贸易业务和有关商务活动的重要手段，同时也是从事外经贸业务的工作人员必须具备的基本业务技能。 为了培养高职高专商务英语专业学生在从事商贸业务活动中进行业务沟通的能力，以及与商贸发展的现实需要对接，我们从高职高专教学的特点和培养目标出发，结合有关商贸业务的具体操作实践，开设了《外贸函电》这门课程。本课程是商务英语专业的主干课程，采用双语教学。其教学难点为各外贸业务环节函电中专业术语的掌握；重点在于各种函电的格式掌握。 （三）课程的地位与作用 《外贸函电》是商务英语/涉外文秘专业学生的主干英语课程，是国际商务往来经常使用的联系方式，也是开展对外贸易业务和有关商务活动的重要工具，更是专业学生必须具备的一项基本技能。本课程旨在系统地培养学生学习和掌握商务知识和外贸函电的基本内容、规范格式、专业词汇、常用句式、行文方法与文体特点，提高学生正确、规范、熟练地使用专业英语对外进行各项业务的信函、电函沟通能力。 （四）课程性质、目的和任务 通过本课程学习，使学生对外贸业务和相关商务活动各个环节中需用专业英语进行信函、电函联络沟通的内容有基本的了解和感性认识，熟悉识记有关业务环节的专业英语表达，熟练掌握符合国际规范的各类商务信函的撰写技巧。