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商务英语写作:商业计划书写作格式

商务英语写作:商业计划书写作格式
商务英语写作:商业计划书写作格式

商务英语写作:商业计划书写作格式

封面 (Title page)

0.1 企业的名称和地址Name and address of business

0.2 负责人的姓名和地址Name(s) and address(es) of principals

0.3 企业的性质Nature of business

0.4 报告机密性的陈述Statement of confidentiality

目录 (Table of contents)

1. 概述/总结 (Executive summary)

2. 行业及市场分析 (Industry analysis)

2.1 对未来的展望和发展趋势 (Future outlook and trends)

2.2 竞争者分析 (Analysis of competitors)

2.3 市场划分 (Market segmentation)

2.4 行业预测 (Industry forecasts)

3. 企业的描述 (The description of the venture)

3.1 企业的宗旨和目标(Mission statement and objectives)

3.2 产品或服务的描述 (Description of the product or service)

3.3 企业的规模 (Size of business)

3.4 产品的进一步开发 (Future potential/product development)

3.5 竞争优势 (Competitive advantage)

3.6 办公设备和人员 (Office equipment and personnel)

3.7 创业者的背景 (Backgrounds of entrepreneurs)

4. 生产计划 (Production plan)

4.1 制造过程/被分包的数量 (Manufacturing process / amount subcontracted)

4.2 选址 (Location)

4.3 厂房 (Physical plant)

4.4 机器和设备 (Machinery and equipment)

4.5 原材料的供应情况 (Sources of raw materials to be supplied)

4.6 生产能力和提高的可能性 (Output limitations, if any, and scale-up possibilities)

4.7 质量控制计划 (Quality control plans)

5. 营销计划 (The marketing plan)

5.1 定价 (Pricing)

5.2 分销 (Distribution)

5.3 促销 (Promotion)

5.4 产品预测 (Product forecasts)

5.5 预见的涨价 (Anticipated mark-up)

5.6 竞争对手的反应 (Competitors’ response)

5.7 市场份额预测 (Market share projection)

5.8 控制 (Controls)

6. 组织计划 (Organizational plan)

6.1 所有权的形式 (Form of ownership)

6.2 合作者或主要股权所有人的身份 (Identification of partners or principal shareholders)

6.3 负责人的权利 (Authority of principals)

6.4 管理层成员的背景 (Management team background)

6.5 组织成员的角色和责任(Roles and responsibilities of members of organization)

7. 风险与对策分析(Assessment of risks)

7.1 企业弱点的评价 (Evaluate weakness if business)

7.2 新技术 (New technologies)

7.3 应急计划 (Contingency plan)

8. 财务计划 (Financial plan)

8.1 各种业绩比率和投资回报 (Summary of performance ratios, ROI etc.)

8.2 销售预测 (Sales forecasts)

8.3 财务预测的假设 (Assumptions underpinning financial forecasts)

8.4 损益表 (Income statement / Profit and loss statement)

8.5 预测现金流量表 (Cash flow projections)

8.6 资产负债预估表 (Pro forma balance sheet)

8.7 量本利分析 (Break-even analysis)

8.8 资金来源和运用 (Sources and applications of funds)

9. 融资需求 (Financing requirements)

9.1 融资前的活动小结 (Summary of operations prior to financing)

9.2 现在的股东和未付债款 (Current shareholders, loans outstanding)

9.3 资金需要量及时间 (Funds required and timing)

9.4 投资回报 (The deal on offer)

9.5 资本负债比率和盈利与利息比率 (Anticipated gearing and interest cover)

9.6 投资者退出方式 (Exit routes for investors)

附录 (Appendix)

1. 管理人员简历 (Management team biographies)

2. 职业咨询人员背景 (Names and details of professional advisors)

3. 技术参数和图纸 (Technical data and drawings)

4. 专利、版权、设计等 (Details of patents, copyright, designs)

5. 审计的报表 (Audited accounts)

6. 信件 (Letters)

7. 市场调研数据 (Market research data)

8. 租约或合同 (Leaser or contracts)

9. 供应商的报价单 (Price lists from suppliers)

10. 客户的订单 (Orders from customers)

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欢迎各位员工及家属参与。 All staff and their family members are welcome. 董事会将于8月4号星期五下午3点在1131室召开会议。 The board of directors will be conducting a meeting at 3 p.m on Friday ,august 4 in room 1131 我们的门诊政策有所变动,希望大家注意。 There has been a change in our clinic sercice policy which we would like to bring to your attention. This Wednesday’s regular meeting announced the establishment of Research and Development Department. 这个周三的公司例会宣布成立公司研发部。 Call zhang wen at 2397884 for more detailed information. 有关详情请联系张文,电话2397884 We wish to take this opportunity to thank you for being coopertive. 借此机会感谢大家的配合。 We very much hope that you will be able to attend our wedding ceremony and look forward to meeting you on 22 november. 我们非常希望你能参加我们的结婚典礼,希望能在11月22号那天见到你。 Mr .and mrs michael garwood request the honor of your presence at an gardon party to celebrate their daughter’s graduation from college。michael garwood 夫妇很荣幸能邀请您参加庆祝他们女儿大学毕业的花园聚会。 You and your family members are cordially invited to attend the pwc annual ball. 盛情邀请您和家人参加pwc的周年舞会 希望您能接受邀请,并在7月23日之前回复. l hope you will accept the invitation and reply before 23rd july. 晚宴开始前在209室会有茶点,欢迎前往。 Tea and cakes will be served before the evening dinner in room 209.welcome to join us. Please remit payment withhin ten days so that you can maintain your credit rating 请于10天内汇款,以维持你的信用等级。 Althought abc company has reserved the clubhouse for saturay ,we can instead offer you our conference room,which seats 60. 虽然ABC公司已预订在星期六使用会所,但是我们仍能为您提够60人的会议室。 You will be glad to know that your request for reimbursement for travel expense is granted. 您要求报销差旅费的请求已被批准,相信您一定很高兴得知这一消息。 Customers will be provided with the best service owing to our long experience in the catering business. 凭借在饮食业的丰富经验,我们能为顾客提供最好的服务。 We have noticed in your letter that the damages to five chairs in shipment were found. 从您的来信得知,已发现5把椅子在装运过程中受到损坏。 我们希望本月底以前收到您应付的金额。 We hope to receive the amount due by the end of this month. 我们希望你们能对货物满意,并期待收到你们更多的订单。 We hope you are satisfied with our goods,and look forward to receiving your future orders. 对于任何不便之处我们再次表示感谢。 We apologize again for any inconvenience.

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第三部分教学内容和教学要求 一、教学内容和安排 “商务英语写作”课程教学内容应包括商业书信等商务文件的写作基础知识,包括商函、电子邮件、业务报告和会议记录等的格式、文体、语气、常用词语和标点符号等;基本的商务文件类型的写作技能,如一般商业函件、求职信、证明信、查证信、社交信、电子邮件、业务报告、会议记录和通告等。 按照本课程的主要教学目的和学习内容,本课程拟选用由香港理工大学Graham T Bilbow教授编撰的《朗文致胜英文书信》(外语教学与研究出版社2001年出版)作为教材。该教材的主要教学内容是: 第一部分商业书信写作基础 教学要求:掌握商务书信的基本写作知识和写作要求。 第二部分商业书信写作 教学要求:各种商业书信的写法和形式、重要的表达形式,内容及格式等。 第1章查询信 教学要求:写作形式、内容和格式。写作句型。 第2章复查询信 教学要求:写作形式、内容和格式。写作句型。 第3章销售信 教学要求:写作形式、内容和格式。写作句型。 第4章订购信 教学要求:写作形式、内容和格式。写作句型。 第5章催款信 教学要求:写作形式、内容和格式。写作句型。 第6章付款信 教学要求:写作形式、内容和格式。写作句型。 第7章投诉信 教学要求:写作形式、内容和格式。写作句型。 第8章复投诉信 教学要求:写作形式、内容和格式。写作句型。 第9章求职信 教学要求:写作形式、内容和格式。写作句型。 第10章查证信 教学要求:写作形式、内容和格式。写作句型。 第11章证明信 教学要求:写作形式、内容和格式。写作句型。

最标准、实用商务英语写作 语气 态度 常用语 Business English writing

Tone & Style in Business Writing Tone is the element in your writing which says something about the relationship you have with your reader/audience and the attitude you have towards the subject. The tone you adopt in your business communications is therefore very important. For example, in a business letter or spoken presentation, your tone will normally be respectful and cooperative. Your tone will reflect your position within the company. A respectful, uncertain tone is usually used with your superiors, a more commanding tone is used with your subordinates, while with your colleagues a more friendly, helpful tone is used. Style is the way you use words and expressions to achieve a certain effect or overall impression. Quite often, styles in writing can be seen as formal, neutral or informal.. Achieving a tone to suit the business audience Good readers in the business world know how to choose their words. The communication must achieve its aim or time and energy are wasted. If you want to be a good writer and speaker, good grammar and spelling are necessary but not enough. Your words must be chosen with care and tested for their suitability for each particular writing task. Good writers can write upwards, horizontal or downwards without offending their readers. They use the most suitable words for their position and particular business. The idea of tone is very important to the business communicator. Since readers can be insulted or offended not by the message but be the manner of expression, an otherwise perfect memo or letter could quite possibly cause a breakdown in communication. It is therefore important for you to be able to analyze your relationship with you readers(s) and then to choose the appropriate language and tone for your message. 2008 ITS Corporate Training 1

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欢迎各位员工及家人参与。 . , . 董事会将于月日星期五下午点在室召开会议。 . 我们的门诊政策有所变动,希望大家注意。 ’. 这个星期三的公司例会宣布成立公司研发部。 . 有关详情请联系张文,电话是。 . 借此机会感谢大家的配合。 . 我们非常希望你能参加我们的结婚典礼,希望能在月日那天见到你。 . . ’. 夫妇很荣幸能邀请您参加庆祝他们女儿大学毕业的花园聚会。 . 我们盛情邀请您和家人参加的周年舞会。 . 希望您能接受邀请,并在月日之前回复。 . . 晚宴开始前在室会有茶点,欢迎前往。 . 请于天内汇款以维持您的信用等级。 , , . 虽然公司已预订在星期六使用会所,但是我们仍能为您提供人的会议室。 . 您要求报销差旅费的请求已被批准,相信您一定很高兴得知这一消息。 . 凭借在饮食业的丰富经验,我们能为顾客提供最好的服务。 . 从您的来信得知,已发现五把椅子在装运过程中受到损坏。 . 我们希望本月底以前收到您应付的金额。 , . 我们希望你们能对货物满意,并期待收到你们更多的订单。 . 对于任何不便之处我们再次表示歉意。 . 如能尽早回复,不胜感激。 . 我们期待与你们的合作愉快而成功。 ’. 请注意公司周年舞会的日期变动。

下面我将罗列有关结果。 . 以下政策立即生效。 . 请于星期五告知你假期里的联系电话。 . 与的合作将对公司未来发展有帮助。 ’. 这份备忘录将展示与上海总公司会议的结果。 , . 我代表公司所有职员衷心祝贺你被委任为诺丁汉办公署的总经理。 . 祝你前程锦绣。 , , . 这是一个了不起的成就,我相信你的家人朋友还有你自己一定会引以为豪。 . 我们知道你为此付出了很多努力,你得奖是实至名归的。 . 祝你和你的事业继续走向辉煌。 . 这是董事会年五月份会议有关决策的报告。 . 目前调查的主要结果可总结为以下几点。 ’, . 这个建议是在我前三年研究的基础上提出的,我相信会行得通。 . 还有些其他方法可以降价。 , , ’. 目前我正在进行该项目的调查工作,已取得了下列成绩。 . 调查表明这类产品的市场正处于成长期。 “”. 我们希望能紧扣贵公司在广交会上展出的“象牙牌”照相机。 . 请告知您能给我们什么样的优惠。 , , . 我们公司希望能进口摩托车,如果贵公司能给我们寄上你们公司最新的产品目录、价格单和出后条款,我们将不胜感激。 . 我们有意采用贵公司现有的部分产品用于家具生产。 . 在此先感谢您对我们提供的帮助。 .

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商务英语常用句型40句 大家在商务英语写作的时候一定会为用哪些句型烦恼吧,下面小编为你分享商务英语常用句型吧! 1. I am writing to confirm /enquire/inform you… 我写信是要确认/询问/通知你… 2. I am writing to follow up on our earlier decision on the marketing campaign in Q2. 我写信来追踪我们之前对于第二季度营销活动的决定。 3. With reference to our telephone conversation today… 关于我们今天在电话中的谈话... 4. In my previous e-mail on October 5… 先前在10月5日所写的信… 5. As I mentioned earlier about… 如我先前所提及关于… 6. As indicated in my previous e-mail… 如我在先前的信中所提出… 7. As we discussed on the phone… 如我们上次在电话中的讨论… 8. From our decision at the previous meeting… 如我们在上次会议中的决定… 9. As you requested/per your requirement… 按照你的要求… 10.In reply to your e-mail dated April 1,we decided… 回答你在4月1日写的信,我们决定… 11.This is in response to your e-mail today.

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Module 1 第一单元 1.1 Different Ways of working 词语准备 regular hours 正常工作时间 flexible hours 弹性工作时间 freelance n.自由职业 teleworking n.电子化办公方式,电子办公 job-share vi & n.分担工作,工作分担制 job-sharing n.分担工作 shift work 轮班工作,倒班制 part-time n & adj.兼职 temping n.当临时工,任临时雇员 consultancy n.咨询公司,顾问公司,提供咨询服务 specialist advice 专业咨询 flexitime n.弹性工作(上班)时间(亦作flextime) hotdesking (hot-desking) n.办公桌轮用(指将职工分成不同的班次,以便他们 能共用一间办公室、一张办公桌和一台计算机) office gossip 办公室小道消息,办公室飞短流长 office news 办公室新闻 credit n.赞扬,功劳 managing director 总裁,总经理(美国英语也称chief executive或president) brainpower n.智能 worst-case adj.作最坏打算的,为最坏情况的,为最不利条件的scenario n.事态,局面 full-time adj.全日制的 delegate vt.授权,分派工作 availability n.利用(或获得的)可能性,可以利用的人(物),人员、物资保证job-sharer n.与人分担工作的人 parental leave 父母假,育儿假,照顾新生儿女假 distractions n.让人注意力分散(分心)的事物 contact n.人脉,有影响的熟人,有用的社会关系 case-load n.工作量 daily log 日志 voice mail 语音信箱,语音邮件 self-organisation n.自我组织能力 disruptive adj. 造成混乱的 参考词语和表达: * routine type of person 按部就班的人 * have flexible management of time and work 灵活安排自己的时问和工作 * get support from each other 相互支持

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Unit 2 1.(1) c (2) d (3) b (4) b (5) b (6) b (7) d (8) c (9) b (10)b 2.(1) regards, say (2) specialized, with (3) with, by (4) If, interesting, enquiry (5) available (6)popularity (7) finances, to (8)compliance 3. (1) We are one of the leading importers dealing in electronic products in the area, and take this opportunity to approach you in the hope of establishing business relations. (2) We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries. (3) We owe your name and address to the Commercial Counselor’s office of our Embassy in Beijing. (4) We are given to understand that you are a manufacturer of daily chemicals. One of our clients is in the market for cosmetics from your country. We will appreciate it highly if you airmail the catalogue and price list of the goods available at present. (5) For our credit standing please refer to the Bank of China, Shanghai Branch. Unit 3 1.(1) b (2) b (3) b (4) b (5) a (6) d (7) d (8) c (9) b (10)a 2. (1) Please quote us your best price CIF Shanghai, inclusive of our 3% commission. (2) Should your price be found competitive, we intend to place with an order you for 300,000 yards of Cotton Cloth. (3) One of our customers is now interested in the Qingdao Haier Refrigerator made in your country. Please offer CIF London for 400 sets to be delivered in April. (4) To enable you to have a better understanding of our products, we are sending you by air 2 sample books. (5) In reply to your enquiry dated April 28, we are now sending you our latest price list for your reference. 3. Dear Sirs, We learn from a friend in Shenzhen that you are exporting light industrial products, especially electric appliances. There is a steady demand here for the above-mention

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