《商务英语写作教程》期末考试复习

机密★启用前大连理工大学网络教育学院大工19秋《商务英语写作》课程考试期末考试复习题☆注意事项：本复习题满分共：400分一、单项选择题（本大题共30小题，每小题2分，共60分）1. Please send us your ___________catalogue together with samples you can let us have.A. illustrateB. illustratedC. illustratingD. illustration2. We shall appreciate it if you will see to it that amendment is cabled _________ delay.A. inB. out ofC. withinD. without3. We are unable to _______ with your request in your letter of Jan. 31, 2002.A. composeB. confirmC. conformD. comply4. We _____ you of our readiness to serve you in this end all future business.A. ensureB. assureC. make sureD. see to5. It is only in view of our long friendly business relations that we ____ you this accommodation.A. extendB. extantC. increaseD. promote6. A recent market survey reveals that such articles are no longer __________.A. in demandB. demandedC. on demandD. for demand7. The stipulations in the relevant L/C should strictly __________ the terms set forth in our Sales Confirmation.A. in conformity withB. in accordance withC. conform toD. conform with8. You would be ____ a risk to let your child go to school by himself.A. omittingB. attachingC. affordingD. running9. We are sorry to learn in your letter that 200 pairs of leather shoes ______ under the above order are damagedwhen they reach you.A. offerB. demandC. supplyD. requirement10. Through our joint efforts, we have successfully concluded a _______ with your company.A. businessB. orderC. tradeD. deal11. By joint efforts we can _____ both friendship and business.A. increaseB. promoteC. expandD. extend12. Fifty cases of Green Tea you sent us were found to be badly damaged. This was apparently attributable to_____ packing.A. inferiorB. superiorC. faultyD. mistake13. We trust you will do your best to have this matter ______right away.A. settleB. to settleC. settlingD. settled14. We prefer to ship whatever is ready ______ waiting for the completion of the entire lot.A. in spite ofB. because ofC. replace ofD. instead of15. We’ d like to ____ a table for five for dinner this evening.A. preserveB. reserveC. retainD. sustain16. We have for acknowledgment your letter dated 26th September ______ connection ______ the above subject.A.for, withB. for, toC. in, withD. in, to17. This is our best price, ______ which we have concluded many orders with other buyers in your city.A. onB. forC. byD. at18. We are pleased to ______ you that 6000 dozen shirts under Sales Confirmation No.C123,L/C No.5678havegone off on S.S. “Dongfeng”A. askB. informC. speakD. talk19. We lodge a claim _____ you _____the short-weight.A. with…withB. for…forC. with…forD. for …with20. He was asked to ________ proposals for reforming the law.A. draw onB. draw upC. draw awayD. draw down21. We are looking forward to _____ your L/C for Order No 123.A. receiveB. receivingC. be receivedD. be receiving22. As it involves only a small _____, we hope you will have no difficulty on promotion.A. qualityB. figureC. quantityD. number23. As you failed to make delivery in time, we have no choice ___________ our order with you.A. but to cancelB. but cancelC. but cancelingD. but cancelled24. As said in the email today, we are forwarding you under separate cover the samples, ______you will find themsatisfactory.A. hopeB. to hopeC. hopingD. hopefully25. We shall appreciate ___________ us CIF Melbourne.A you quote B. you to quote C. you quoting D. to you quoting26. We _____ your terms satisfactory and now send you our order for 2 sets of Electric Motors.A. findB. believeC. thinkD. trust27. For all the remaining items, the stated dates of delivery are approximate, but _______ these dates should notbe exceeded by 20 days .A. in no caseB. in any caseC. under no circumstanceD. by all means28. I am well-acquainted _____ local conditions and have excellent business connections.A. atB. withC. inD. for29. We regret to inform you that we have to return the goods to you at your ____.A. costsB. charges C convenience D. expenses30. Among other matters, the city council ________ more funds for additional police officers.A. authorizedB. accreditedC. empoweredD. licensed二、选词填空题（本大题共25小题，每小题2分，共50分）Dear JaneI was really __ (1) ___ to hear that you _ (2) ____ that job we were speaking ___ (3) __ the other day. Let me be among the first to __ (4) ___ you. Mind you, with all the hard work you have done in recent months, this ___(5) ___ is all you deserve.I __ (6) __ sure that the future will hold much__ (7) ___ for you and this is just the _____ (8) ___. You know that if there’s ___ (9) ____ I can do for you, you only need to ___ (10) ___.With 11 to your inquiry of March 10 for our Rainbow Raincoat, we are pleased to 12 our latestcatalogue and price list. Also, under 13 cover, we are sending you some samples in which you expressed an interest.Should you have 14 questions, please do not hesitate to write or call. We are always at your.We thank you again for your 15 in our products and look forward to your further orders.Dear SirOwing to the large increase in the ___16___ of our trade with this country, we have decided to open a(n) ____17____here, with Mr. Jackie Black as manager. The new branch will open on 1st July and from that date all orders and ___18____ should be sent to Mr. Black at the above address, ___19___to our London office.We take this opportunity to express our thanks for your ____20____ in the past. We hope the new arrangements will lead to even better results.Yours faithfullyDear SirWe are very much surprised that we have received no __21___ to the further letter we sent you on 28th July regarding the long 22 payment of $ 95.67 on your account. Our relations in the past have always been good. Even so, we cannot allow the amount to 23 unpaid indefinitely, and as we have received no replies to any of our several 24 for payment, we are now reluctantly compelled to have recourse to law, unless the amount due is paid or a satisfactory 25 received by the end of this month.Yours faithfully三、名词翻译（本大题共30小题，每小题4分，共120分）1. 赞助商广告2. 合同的修订3. 团队影响力4. 买卖合同5. 船上交货6. 合同的有效性7.管理沟通8.市场计划9.商务谈判10.组织沟通11.跨文化交际12. 决议记录13. 会议议程14. resignation letter15. function of a business memo16. purpose of interpersonal communication17. policies and procedures18. business background19. sales contracts20. directive memo21. contact information22. personnel evaluation23. strategic control24. meeting preparations25. contractual modifications26. group characteristics27. verbatim minutes28. format of a business memo29. leasing contracts30. third party signature四、句子翻译（本大题共24小题，每小题5分，共120分）1. In respect to quality, we don’t think that the goods of other brands can compare with ours.2. Owing to the lack of raw materials, the factory has to stop entertaining new orders.3. We may be able to supply an additional quantity if you can persuade your end-user to buy this commodity.4. This corporation specializes in importing and exporting electronic products and wishes to enter into businessrelations with you.5. We shall be very glad to place our order with you if your quotation is competitive and delivery date acceptable.6. We ask for payment by check after receipt of the invoice, discounts are already included in price.7. As our manufacturers have put the goods into production, they do not agree to your canceling the contract unless they can get proper compensation.8. As our end-users are in urgent need of the contracted machines, you are kindly requested to ensure shipment at an early date.9. The evidence you have provided is inadequate, therefore, we cannot consider your claim as requested.10. In view of the fact that we have done a lot of business with buyers at this price, we cannot reduce our price any further.11. The above quoted are the articles in great demand,which have won a high reputation in various markets.12. We write to introduce ourselves as one of the leading exporters of garments in China13. 我们相信你们肯定会满意我们的报价,期待收到你们的定单.14. 通过中国银行的介绍, 我们很高兴能认识贵公司15. 感谢贵方的善意，并期待贵方继续支持与关照。

机密★启用前大连理工大学网络教育学院大工20春《商务英语写作-精品课程》课程考试期末考试复习题☆注意事项：本复习题满分共：400分一、单项选择题（本大题共30小题，每小题2分，共60分）1.Please let us know which of our products _______.A. you are interestedB. are you interestedC. they are interestedD. you are interested in2.We ______ your name and address _______ the Chinese Embassy in Bonn.A. are learning….fromB. have learned ….fromC. have come to know….ofD. have been given ….from3.We are now enclosing a price list for all the items you _______ in your letter under reply.A. requiredB. inquired aboutC. saidD. informed4.If you are prepared to increase your ______ to 15%, we shall be pleased to purchase thecomplete stock.A. priceB. discountC. sales volumeD. cost5. A recent market survey reveals that such articles are no longer __________.A. in demandB. demandedC. on demandD. for demand6. We will do our best to _______ shipment to meet your requirements in time.A. complyB. makeC. expeditingD. arranged7. Any loss or damage noticed when the goods are delivered must be reported to the ______ at the time, otherwise he will not be responsible for it.A. consignorB. consigneeC. shipperD. carrier8. For all the remaining items the stated dates of delivery are approximate, but _______ would these dates be exceeded by more that ten days.A. in no caseB. in any caseC. by all meansD. under any circumstances9. Your failure to open the L/C in time will ________impossible for us to deliver goods within theperiod stipulated in the contract.A.make them beB. make it beC. make itD. make that be10. The stipulations in your L/C _________ not in accordance with the contract, we have to requestyou to make an amendment.A. isB. beingC. is to beD. would be11. We____ if you could give us whatever information you can in this respect.A. should appreciateB. appreciateC. appreciate itD. would appreciate it12. We _____the fact that the market is declining.A. are aware ofB. awareC. aware ofD. are aware13. Should your price _____ competitive, we will place a trial order _____you.A. is; withB. are; fromC. is; fromD. be; with14. There is steady demand here _____silk scarves of high quality.A. in B of C. for D. on15. We regret____ entertain your order for our Green Beans as we are in short supply at present.A. not able toB. are unable toC. cannotD. our inability to16. The company was slow to restructure, and its problems could carry over into another _______ profit decline in 1996.A. essentialB. substanceC. substantialD. sensatory17. The profit or loss on the disposal of ________ must be accounted for.A. a setB. an assetC. an assaultD. a resolve18. The overseas aid budget has been almost ________, from $18m to just over $10m.A. halfedB. splittedC. halfD. halved19. This profit has been resulted largely from a reduction of RMB 27 million in expenditure, ______ because of two factors.A. drawnB. reachedC. achievedD. provided20. In my opinion, he's ______ the most imaginative of all the contemporary poets.A. in allB. at bestC. for allD. by far21. It’s estimated that the company has a(an)______of 2 million US dollars and is regarded as one of the most trustworthy clients in this area.A. numberB. financeC. assetD. status22. Moreover, ______ Nikon tractors were considered more attractive in appearance; I suggestexperimenting with new designs for our next model.A. withB. sinceC. due toD. so as to23. He soon received promotion for his superiors realized that he was a man of considerable ______.A. abilityB. futureC. possibilityD. opportunity24. We would cordially like to invite Liebert Corporation that has established business relationship with us to ______ a visit to our synthetic dye production factory.A. offerB. haveC. giveD. pay25. Last year we shipped walnuts to you ______ the extent of 500metric tons.A. byB. withinC. inD. to26. Among other matters, the city council ________ more funds for additional police officers.A. authorizedB. accreditedC. empoweredD. licensed27. She said Thresher was aware of the ________ for £18.37 and had established that it belonged to another customer.A. receiveB. receiptC. receivingD. achieve28. The European Union countries were once worried that they would not have ____ supplies of petroleum.A. proficientB. efficientC. potentialD. sufficient29. The goods you delivered are below the standard we expected ______ the sample.A. fromB. toC. onD. in30. We take pleasure in ______ you a copy of our price-list.A. sendB. sendingC. sentD. to send二、填空题（本大题共25小题，每小题2分，共50分）1. 将下面五个词以适当的形式填入下面短文空格中。

商务英语复习题information should be contained in the first information section of a resumejob objective history and gender identificationdate informationof the following is a “6C”is the first thing to appear on a bussiness letterdate letterheadinside address attention linewriting the date on a business letter you should take care to do what sure you always put the year first before the month and dayuse only numbers in the date fieldsure you always put the month first before the date and yearout the monthmany spaces are needed between the complimentary close of a letter and the typed name of the person writing the letterD. as many as neededshould you do if you are worried that the reader of a request you are asking will not honor your requestthe letter in an indirect stylethe letter in a direct stylethem to please grant your requestforceful and demand they honor your requestwriting a letter of reply it should not beof applications are better know asapplication formon how to use a productlettersis not a background area that most likely will not be included in a cover letter A. education B. personal hobbies C. experiences informationletter of adjustment should be written in what stylea sales letter you should never ….their curiosity a great desire for you productbad about a customer a needinvitation letter can either be written by hard on paper or on a(n)…board font wind onletter should always begin with….reasons for writing it reasoningwill opening of thanksare not used for…communications instructionscommunications D. announcing policiesare used for….activities sensitive material。

Complaint concerning qualityDear SirsWe have recently received several complaints from customers about your fountain pens. The pens are clearly not giving satisfaction and in some cases we have had to refund the purchase price.The pens are part of batch of 500 supplied against out order number 8562 dated 28 March. This order was placed on the basis of a sample pen left by your representative. We have ourselves compared the performance of this sample with that of a number of the pens from this batch, and there is little doubt that many of them are fault some of them leak and others blot when writing.General structure of bad-news messagesThe general structure:-begin with agood news comes before bad newssomething the reader will respond positivelya reference to some early communication, small talks-explain why the refusal has to be made-state the bad news(make it clear, offer some constructive suggestions)- Close positivelydon’t apologizeFunctions and Principles of Business WritingTactful:婉转的Blunt:直率的T：Sometimes policy wording is a little hard to understand. I’m glad to clear up these questions for you.B: obviously, if you’d read your policy carefully, you’d be able to answer these questions yourself.T: If I understand your letter correctly…..B: Your letter is not clear at all. I can’t understand it.T: As mentioned in my May 15 letter to youB: Apparently you have forgotten what I wrote you two weeks ago.申请做代理人Dear Sir or Madam:I recently attended the international Exhibition in Ningbo and was impressed by the high quality service and reasonable prices of your products. Having since seen your full catalogue, I am convinced that there is a promising market for your products here in Ningbo.I am an English teacher, working in College of Science &Technology Ningbo University. ………your advantages1.The traffic is convenient. People can arrive at it by bus, the bus comes every 5 minutes, andalso can get there by taxi. The customer can easy to find the parking area.2.The population densification. Especially, the major part is the youth, they are familiar withWeiqian.Importer asks for sale agencyDear SirAt the Guangzhou spring fair, we were impressed by the high quality, attractive design and reasonable prices of your cameras. We have read your full catalogue and are convinced that there is here in Seattle a promising market for your products. If you are not already represented here, we should be interested in acting as your sole agents.As leading importers and distributors of more than twenty years’standing in the photographic trade, we have a good knowledge of the Seattle market and have fostered close business relations with the domestic wholesalers in this district. We feel confident that if you give us any opportunity to deal in your goods the result will be entirely satisfactory to both of us.Please let us know your quotations, the rate of our commission, and payment terms, so that we may begin negotiating with our customers to secure their orders. We await your affirmative reply.Exercise1)He went to the fair for the purpose of finding a partner2)We plan to give consideration to the idea at the meeting.3)It is necessary that the project be finished by next month.4)We are in receipt of the letter you sent to us on May,24.5)It is known that we must reduce the labor force by 20% in order to cut the cost.6)We wish to let you know that we fully appreciate the confidence you reposed in us.7)The course will be of benefit to him in his accounting work.8)It is not the desire of this firm not to allow its young engineers to assume some responsibility.9)Mail your payment at once.10)Perhaps you could afford to run a store that way, but we cannot.11)The problem would not have happened if you had connected the wires properly.12)Your television’s guarantee is up, so you will have to pay for it to be fixed.13)I am writing to complain because I was very unhappy with the way I was treated in your storetoday.1.purpose of --to find a partner2.Give consideration to the idea--discuss,3.It is necessary that --the project must be finished``4.In receipt of the letter you ---of you letter of May```5.In order to ---to6.Appriciate---thank you for your confident in us7.```8.Unfortinataly your```is up.so you must pay for fixed it.9.Please mail you``--as soon as possible,immediately10.We can not afford to```because11.We cannot do anything about your``--we can help you out if you``12.The problem can be solved by connect the wres properly14.I am feeling unsatisfied of your service.The direct approach in complaints and claims:The direct approach can be used for some complaints, particularly when they are small in value and significance and when the evidence is conclusive.Organizations:state the problem directly, with background information if necessary(a survey report,facts,etc.) What action you require, with a deadline.a warning of what will happen if the action does not take place(if necessary)End positively with a friendly but firm tone(cordial attitude, appreciation of an early solution)Reply(accepting complaint):DearThank you for your letter dated 10 May pointing our faults in the pens supplied to your order number 8562.This has caused us a good deal of concern and we are glad that you brought this matter to your notice.We apologies for the inconvenience this has caused you.Reply(rejecting complaint):DearWe are sorry to learn from your letter of 10 May of the difficulties you are having with the pens supplied to your order number 8562.```````We sympathize with your problem but regret that we cannot accept your suggestion to take back all the unsold````and on this particular batch are prepared to allow you a special discount of 5% to compensate for your inconvenience.We trust you will accept this as being a fair and reasonable solution of this matter.Please give me a call on 21327 if you have any further questions.Yours sincerely典型错误句子案例分析：13.We have evaluated your work performance,and you need correct yourself.14.We can hardly finish the assignment by seven tomorrow morning.15.Each manager has to certify that the time card for his section is correct.16.Due to our tight budget,hope you pay the bill within 20days.17.We would not like to but have to file a law sue if your bill isn’t paid on Jan.23.18.You’ll have no need to worry about your money because of Huaxia Bank’s stable rate.19.As a manager of Customer Complaint Department,I am so sorry about the bad service you had.General structurea thank you to the sendera show of understanding and an explanationan apology if the receiver is at faultan outline of action taken/to be takenThe exercycle is not guaranteed for lifeCustomers under 60 are not eligible for the Prime Time discountWe will not allow you to charge more than 1,500 on your Visa accountYou will not qualify for the student membership rate of 25 a year unless you are a full-time studentMemosCharacteristics of successful memos> subject headings: To, From, Date and Subject>single topic: one topic, easy to file and retrieve the memo>conversational tone: ordinary words, first-personpronoun and occasional contractions>conciseness: no background information, no goodwilleffort, nowordy expressions or sentences>visual signaling: numbers or bullets, boldface or italics.Headings and subheadingsMemo on Sales SeminarTo: All Marketing StaffFrom: David ShawSubject: Sales Seminar on Promotional StrategiesDate: May 18thA sales seminar on XXXXXX is being held at XXXX from 9:00am to 11:00am on May 25th. The seminar is chaired by XXXXX and it will be extremely informative and instructive.It is strongly recommended that every member of the marketing force attend this seminar. I am confident that it really pays to attend this seminar. Anyone who cannot attend the seminar shall have a justifiable reason and shall tell me no later than 20th.As usual we will pay the entrance fees for all those attending.The status QuoThe company scale ----manufacturing capacity, assets, employees.Administrative organizations-----1.effective management is indispensable for sound operation of the company. 2. When you introduce administrative organizations, you shall focus on the company’s most significant departments.Business scope/ major productsAchievements---is the greatest important in the company profile, usually demonstrated by the output, sales and market share.Corporate culture: sample 1 (P&G)Core value by which we live: 1. leadership; 2. ownership; 3. integrity; 4. passion for winning;5.trust.Principles:These are principles and supporting behaviors which flow from our Purpose and Values:We show respect for all individuals.The interest of company and the individual is inseparable.We are strategically focused on our work.Innovation is the cornerstone of our success.We are externally focused.We value personal mastery.We seek to be the best.Mutual interdependency is the way of life.Foreground or development plan:As a inventor company, we plan to continue setting trends in（引领）research intensive areas. Innovations are the foundation for our competitiveness and our corporate growth, and thus our success in the future.Job Application Letters:The job application letter is also called the resume _____ ______．As a kind of business letter，it is essential to job-hunting．Its purpose is to attract the ____ of your prospective employer to give you a job interview．On general，a job application letter should contain the following content: AIDA: attention, interest, desire, actionTo tell how you got to know this _____ and the purpose of this letter.To introduce ______ informationTo explain the ______ of applying for this position or changing the jobReferencesEndPleasantries (客套话)OpeningI wish to apply for the post…advertised in the…on…I was interested to see your advertisement in…and wish to apply for this post.I am writing to enquire whether you have a suitable vacancy for me in your organization.I understand from Mr…, one of your suppliers, that there is an opening in your company for…Mrs…informs me that she will be leaving your company on…and if her position has not been filled, I should like to be considered.ClosingI look forward to hearing from you and to being granted the opportunity of an interview.I hope you will consider my application favorably and grant me an interview.I look forward to the opportunity of attending an interview when I can provide further details.Applying for a Position of Assistant AccountantDear Mr．Smith，I am writing to you to ask if you have a vacancy on your staff for an assistant accountant．My education and experience give me the confidence to apply for this position．I graduated from Dongbei University of Finance and Economics，majoring in accounting．I have been working in the costing department of ABC Company for the past two years．The only reason for my seeking another employment is that ABC is moving to a new location in the northwest of the city，which is very far away from my home．It is inconvenient for me to go to work every day．Attached is my curriculum vitae，together with the names of my references．If there is some opportunity of a vacancy occurring in the near future，1 would greatly appreciate being given an interview．You may call me at 6573298 or email at feifei@I look forward to your reply．Yours faithfully，Application for Post of Data Processing TraineeDear Sir，I would like to apply for the post of Management Trainee in your Data Processing Department advertised today in The Guardian．I obtained A level passes in Mathematics, Physics and German at Marlborough College, Wiltshire. The College awarded me an open scholarship to Queens College, Cambridge, where I obtained a first in Mathematics and a second in Physics. After leaving university last year I accepted a temporary post with Firma Hollander & Schmidt in order to improve my German and gain some practical experience in their laboratories at Bremen. This work comes to an end in 6 weeks’time.My special interest for many years has been computer work and I should like to make it my career. I believe my qualifications in Mathematics and Physics would enable me to do so successfully.I am unmarried and would be willing to undertake the training courses away from home to which you refer in your advertisement.My former Housemaster Mr T Gartside, has consented to act as my referee. I hope that you will take up these references and grant me the opportunity of an interviewYours faithfully，Rhetoric Characteristics of English Advertising:(1) _________Light as a feather．(glass)Time is money (Xerox)(2) ________Unlike me，my Rolex never needs a rest．(Rolex)Flowers speak from the heart．(Florist)(3) ________No more sore feet, no more crowded stores ,no more endless shopping lists．With just one phone call，you can wrap up all your holiday shopping by giving Newsweek as a gift．to your family and friends (by Newsweek)(4) ________Try our sweet corn．You’ll smile from ear to ear．Ask for More．(More Cigarette)(5) ________We have hidden a garden full of vegetables where you’d never expect．In a pie．(food) The world is shrinking．(magazine)(6) ________Make up your mind before you make up your face．(Cosmetic)Soft curl．soft color．soft touch．PERMASOFT．(Shampoo)(7) ________Health, Humor＆Happiness．Gifts we’d love to give．A smooth silky skin．(Cosmetic)Get three．The fourth is free．(book)Flash，dash, classic splash．(drink)(8) _______Mini size．Maxi sound．(stereo)Big thinking in small sizes．(baby’s clothes)No problem too large，No business too small．1IBM)运动品牌广告语大全阿迪达斯Adidas：没有不可能（impossible is nothing耐克Nike：Just do it 事在人为；想做就做。

111The Principles of Business WritingConsideration: You-AttitudeConcisenessCorrectnessCourtesyClarityCompletenessConcretenessCredibilityPragmatic Analysis of the Principles of Business WritingCooperative PrinciplePoliteness PrincipleThe Theory of Face-workFace-Threatening ActsPrinciple of Least EffortPrinciple of EconomyConsideration: Consideration focuses on “you”(the reader) instead of “I”or “we”(the writer). You-Attitude emphasizes reader benefit ，The You Attitude is positive ，You-Attitude protects the reader’s ego （use an impersonal expression or a passive verb to avoid assigning blame）You-Attitude expresses appreciationfor (not annoyance with) your readers，You-Attitude applies psychology to humanize our messages （You can buy in your own language, but you have to sell in the language of the customer）1Conciseness：Conciseness means omitting unnecessary words and expressions so that your writing gets to the point, avoiding unnecessary repetition and wordy expression, including only relevant facts (with courtesy), and organizing effectively.2 avoid Wordiness：Avoid redundancy（unnecessary repetition. ），，Avoid awkward repetition，Avoid complicated word choice by using plain languageCorrectness Correctness meansgiving accurate facts and figures andusing the correct level of languageincluding only accurate facts, words, and figuresusing acceptable writing mechanicsCorrectness is achieved byusing formal language for scholarly works, top level government documents and legal documents. Correctness is achieved byAvoid using words that you feel will impress the reader，avoiding substandard, ungrammatical words and spellings,using accurate facts and figures, using the correct word,using correct sentence-level grammaravoiding discriminatory expressions - sexism, race, and personal characteristics.Courtesy Courtesy meansbeing sincerely tactful, thoughtful, and appreciative, omitting expressions that irritate, hurt, or belittle, answering mail and phone messages promptly and granting and apologizing good-naturedly.Clarity （Use plain, everyday, natural, conversational speech，You can buy in your own language, but you have to sell in the customer’s language，Sometimes confusion is caused by being long-winded. Confusion is sometimes caused by jargon and buzz words.Clarity meansbeing clear by choosing short, conversational language and using visual aidsconstructing effective sentences & paragraphs,being straight-forward, avoiding jargon & buzz words 流行语achieving appropriate readabilityincluding examples, illustrations, & other visual aids when desirable.Completeness Completeness meansanswering all questions asked so that you accomplish your goal in ONE letter without needing following letters, giving something extra, when desirable and checking for the 5 Ws (who, what, when, where, and why) and other essentials (how)Concreteness Concreteness meansusing specific facts and figures so that your meaning is clearputting action in verbs (avoid passive voice or hiding action in nouns)choosing vivid, image-building words --use active verbs, avoiding adjectives, adverbs, prepositional phrases andgiving specific information the reader needs (such as due dates, dollar amounts, phone numbers). Being concrete meansbeing specific, definite and vivid rather than vague and general.Three rules for concreteness areusing specific facts and figuresputting action in verbs andchoosing vivid, image-building words.Credibility Credibility means:1）Being ethical and honest: Honesty is the best policy? No! Honesty is the ONL Y policy.2）Avoiding exaggeration - in claims, resumes, and in all your business doings信的分析1111)The language is stiff and legalistic: in accordance with, please be advised, obtain prompt responses, the proper person, advising the undersigned;(2)the tone is selfish.(3) It is written from the writer’s viewpoint, so there are no obvious benefits for the reader;(4) the main point is buried in the second paragraph.The middle is the least emphatic part of a letter) rather than up front in the beginning.222(Beginning with the main point)，Necessary explanation，goodwill)333(Neutral statement)(Reasons(Refusal)(Alternative)(Goodwill ending)444Analysis of the application letter for bookkeeperAttention --- The advertisement is quoted below the salutation for the purpose of drawing the recipient's attention.Interest --- The self-introduction, including the age, health, qualifications, references, reasons for the application, etc. should be of interest to the employer.Desire ---If you…, try me.Action --- If you will write me, I shall be glad to come down for an interview.Getting/ winning/ drawing Attention 引起注意Creating / awakening the Interest 发生兴趣Creating the Desire 唤起欲望Stimulating the Action 决定行动555推销信的写法---询问式、命令式、说明式、假定式或故事式Interrogative way-Would you be willing to take the necessary steps to save 10% on your gas bill? (used to push sales of gasoline)Giving an order-When you buy your next automobile tires, make certain of two things Making a statement--- using a proper maxim or old saying.A penny saved is a penny earned.Making a supposition-6661st paragraph--gripping (扣人心弦的)2nd paragraph– stressing the opening thought.3rd paragraph—creating desire by showing how the Comfort Hot Bottle meets need, and beginning to establish conviction.4th paragraph—intensifying the desire through the appeal to convenience.5th paragraph– convincing the reader that he can make no mistake in purchasing the bottle.6th -8th paragraph--- stimulating action.单词accusatory.指控的解释A twofer is two words that mean the same thing when a single word would do.Eliminate the following common trite陈腐的expressions:acknowledge receipt of, allow me to, it has come to my attention, as a matter of fact, at this writing, receipt is hereby acknowledged, regret to inform ( advise ), thank you in advance, kindly (for “please”), as of this date, as per (request, etc.), please be advised that, attached hereto, enclosed herewith, re (your letter of), duly (noted, entered, credited), in accordance with (your request).Poor correspondence means:Wasted time ，Wasted efforts ，Lost goodwill-doublespeak as the INTENTIONAL and very conscious use of language as a weapon or tool by those in power to achieve their goals by cloaking/ hiding meaning. It is NOT a slip of the tongue.e.g.clear writing means:choosing familiar, natural, conversational words and avoid jargon,using common words instead of uncommon wordsavoiding vague words whose meaning is hard to pin down, such as: aspect, facilitate, feasibility, input, parameters, proximity, factor and element,using short sentences with correct word choices (avoiding ambiguous wording and using precise words instead of almost-precise words).Quality Maxim (Do not say what you believe to be false, Do not say that for which you lack adequate evidence);Quantity Maxim (Make your contribution as informative as required, Do not make your contribution more informative than is required);Relation Maxim (Be relevant);Manner Maxim (Avoid obscurity of expression, Avoid ambiguity, Be brief, and Be orderly).Tact Maxim (The speaker minimizes the cost and correspondingly maximizes the benefit to the listener;Generosity Maxim (The speaker minimizes the benefit and correspondingly maximizes praise of the listener);Approbation Maxim (The speaker minimizes dispraise and correspondingly maximizes praise of herself);Modesty Maxim (The speaker minimizes praise and correspondingly maximizes dispraise ofherself);Agreement Maxim (The speaker minimizes disagreement and correspondingly maximizes agreement between herself and the listener);Sympathy Maxim (The speaker minimizes antipathy and correspondingly maximizes sympathy between herself and the listener).222 Completeness can be analyzed in terms of Quantity Maxim and Relation Maxim in Cooperative Principle and principle of economy.Concreteness can be analyzed by quality maxim and manner maxim in cooperative principle. Credibility may be analyzed in terms of Quality Maxim, Manner Maxim and Approbation Maxim.Classificationaccording to the content of the letterrequest letters,letters answering requestsclaim and adjustment letterscredit inquiry and collection letters, sales lettersemployment letterssocial business letters, etc.according to the functions in the process of a business transactionletters for establishment of business relationsletters for the inquiry of business, quotation letters, negotiating letters, ordering letters, confirming ordering letterspayment letters, shipment and insurance letters, acknowledging goods receipt lettersclaim letters and adjustment letters, etc. (Shi Ruifen, 1993).according to the nature of the information givenfour different kinds of information in terms of its effect on the reader’s needs:good newsneutral newsbad news andpersuasive letters.according to illocutionary functions categorized by Leechbusiness letters are classified into four kinds:competitive lettersconvivial letters 和谐类信函collaborative lettersconflictive letters.叙事行为(Locutionary act)、施事行为(illocutionary act)和成事行为(perlocutionary act)。

2019年春《商务英语写作》期末考试复习题☆注意事项：本复习题满分共：400分。

一、单项选择题（本大题共20小题，每小题3分，共60分）1. A friendly football match will be held ______ the visiting Shanxi Team and Shanghai Team in Shanghai Hongkou Gymnasium.A. betweenB. inC. amongD. with2. “The Fighter on the Spe cial Front”, a new-produced feature film, will be ________ in the college auditorium at seven tonight.A. showedB. showingC. showD. shown3. There are some tickets ________ for the concert given by a group of popular singers. The concert fans should be quick.A. leaveB. leftC. leavingD. leaved4. It’s ________ to interrupt the others while they are talking.A. roughB. rudeC. politeD. troublesome5. The bridge was named _________ the hero who gave his life for the cause of the people.A. afterB. forC. because ofD. before6. Centralized management is exercised by a small number of people, the Board of Directors, which is headed by the Chairman (or, in the USA, the President) and decides the overall policy of the ________.A. societyB. familyC. firmD. world7. Investment is freely transferable, which means one owner can sell his ownership interests to an ________ without a change in the nature of the business.A. investorB. personC. ownerD. outsider8. The more popular sequence of dating today is ________.A. date-month-yearB. year-date-monthC. month-year-dateD. date-year-month9. The computer system ________suddenly while he was searching for information on the Internet.A. broke downB. broke outC. broke upD. broke in10. I would like to draw your attention ________ our new detergent powders.A. forwardB. towardsC. forD. on11. We would welcome any further ________ you have, and look forward to hearing from you.A. advicesB. answersC. enquiriesD. suggests12. Any exporter who wants to sell his products in a foreign country or countries must first ________ a lot of market research.A. instructB. destructC. conductD. induct13. The _______ price in our market is $8 per case.A. prevalenceB. prevailingC. prevailedD. prevail14. I would like to know if it is possible to make ________ online.A. shippingB. boughtC. priceD. purchases15. We are now writing to you to ________ long-term trade relations.A. publishB. establishC. protectD. lavish16. We are sure you will find a ________ sale for our products in Canada as our other retailers through Europe and the USA.A. toughB. roughC. badD. ready17. Two days are not enough for me to get ready for the conference. I need ________day.A. otherB. the otherC. the thirdD. a third18. We would be ________ if you could send us full details about your products.A. wonderfulB. hopefulC. regretfulD. grateful19. If your prices are competitive and your goods ________ to our standard, we shall order on a regular basis.A. upB. belowC. aboutD. in20. We find it impossible to ask our end users to ________ the delayed delivery.A. receiveB. acceptC. refuseD. allow二、填空题（本大题共25小题，每小题2分，共50分）阅读下列短文，从方框中选择5个词并用其适当的形式填入空白处。

《商务英语写作》作业设计课程名称商务英语写作课程代码 04授课专业、班级商务英语专业二年级总学分 4总学时642013年12月30日《商务英语写作》学生作业方案一、作业设计思路1、作业目标：《商务英语写作》课程根据涉外商务助理和外贸业务员两大岗位的工作任务设计教学项目，训练学生用英语有条理地组织商务信息，起草规范得体、条理清晰的商务文书，合理利用商务交流中的礼节和技巧，建立有效的商务沟通的能力。

具体训练目标如下：（1）能够根据招聘广告并结合个人实际情况，熟练撰写英语求职信、应聘信、求职追踪信和个人简历等求职类文书（2）能够运用商务交际中的礼节和技巧，撰写英语邀请函、感谢信、祝贺信等常见社交类文书（3）能够规范地起草英语启示、通知、备忘录、商务报告、会议纪要等常用公务文书（4）能够比较规范地撰写英语名片、简章、推销函等主要商务宣传文书（5）能够正确、得体地处理询盘信、发盘信、还盘信、订单与合同等常规外贸商务函电。

2、作业的次数：本课程分五个单元15个模块，以某大学毕业生从商务助理到外贸业务员的经历为中心，每个单元均采用项目化教学，采用课内课外双线并行的训练模式。

（1）本学期课堂作业：课堂内完成与15个模块主题相关的课内写作项目，同时训练学生口头表达、团队协助等综合素质。

（2）本学期课外作业：小项目作业5次，分别为学习规划及邀请函、通知、备忘录和名片等主题；论坛作业3次，分别为电子邮件、会议纪要和学习反馈等，另要求在线讨论与答疑，次数不定。

（3）综合性大作业：4次，分别为来自企业具体情景下的求职信与个人简历、商务报告、销售函和询盘信。

3、作业项目来源：作业来自于密切合作企业的实例，主要合作企业为湖州瑞丰纺织印染有限公司、湖州德马物流系统工程有限公司、湖州米皇羊绒制品有限公司、湖州三鑫纺织印染有限公司、湖州翔顺丝绸有限公司等。

4、作业要求、批阅和评价方法：课堂作业以学生为主体，由学生自己操作，再分析样文和易错点，本模块不评分。

商务英语写作试题及参考答案1 / 4期末考试试卷出卷老师***** 商务英语写作I. Complete the letters with the words give n. Change the word forms where n ecessary. (10poi nts)popular inquiry, hire, volume, assign, instead of, recommend,cooperation,responsible, branch(1) Dear SirOwi ng to the large in crease in the __ 1 __ o f our trade with this coun try, we have decided to ope n a(n) ___ 2 ___ here,with Mr. Jackie Black as man ager. The new branch will ope n on1 July and from that date all orders and ___ 3 ___ should be sent to Mr. Black at the above address, __ 4 __ to our London office.We take this opport un ity to express our tha nks for your __ 5 ___ i n the past. We hope the new arrangements will lead to even better results.Yours faithfully(2)Dear SirThis letter is to ___ 6 _ Tim Steve n as an outsta nding salespers on.I have known and worked with Tim for more than three years. He is a highly __7 ___and creative in dividual. Form the day he came to work for us, he was a welcome member of our sales team. He willi ngly un dertook any task _ 8 ___ t o him, whether it invo Ived direct sales or not, and his en thusiastic manner made him __ 9 __ with all our customers.I am sorry to lose Tim, but his educational plans call for him to move outside oulr citybelieve anyone who __ 10 ___ h im will be truly fortun ate.Yours sin cerelyII. Choose the best an swer for each questi on. (10 poin ts)11. After check ing thegoodsaga in styour inv oice, we discovereda con siderabl^hortage number.A. ofB. inC. for12. As soon as we receivethe signedform, we will add your name to the list of people s nowshoveli ng.A. requiri ngB. requireC. required13. The report is to be _______ t o the Directors as soon as possible.A. preparedB. promotedC. prese nted14. I am glad that I feel quite ______ for the positi on you advertised.A. qualify ingB. qualifiedC. qualificati on试卷********* 学院2015学年度第1学期15. We recommended _______ a small quantity for trial.A. to buyB. you boughtC. buying16. ___ the qual,it y ou must assure that we would get the goods produced in 2004.A. In regard toB. Due toC. In view of17. ______ we appreciate your cooperation in giving us the information about your market, we regret that we are unable to reduce our price to the level you indicated.A. DespiteB. SinceC. While18. We shall appreciate it if you will effect shipment as soon as possible, thus ______ ourbuyers to catch the brisk demand at the beginning of the season.A. enableB. enablingC. enables19. I am writing _____ your advertisement for the position of Conference Manager..A. in view of B. in reply of C. in response to20. I will phone you next week after you _____ a chance to go over the material.A. have hadB. hadC. had had川Match (10 points)(一) In the following, 21-25 describe the problems, and a-e give the solutions. Please match them.21. The printed shirting clearly does not match the samples you left with us.22. The bottom corner of the suitcase is broken.23. We regret to inform you that the above invoice containsa mistake.24. The color of the goods shipped by you is different form what we need.25. We only received 80 cartons instead of 95 cartons.a) We think a little difference in color between them is unavoidable.b) It seems that some of the materials escaped the examination we normally give to all materials.c) We doubt the shortage happened due to losses or pilferage.d) No commercially made suitcase can withstand an impact of this kind.e) We have checkedwith our accountingdepartmentand found that the figure was wrong.(二) Choose from f-j to match 26-30.26. Herewith pleasefind encloseda check for US$5,000 inpayment of your invoiceNo.2771.27. We take the liberty of writing to you with a view to building up business relations with your firm.28. To step up trade between us, we trust you would allow usa higher rate of discount with your firm.29. Are your valuables protected from burglary?30. Since this is our first order, we hope you will doeverything possibleto ensure punctual shipment.f) Our lines are mainly textiles and handicrafts.g) We are now pleased to send you our official receipt.h) Let us here at Home Safe, Inf. help you make sure your family and home are fully protected.i) We assure you that we shall effect shipment on the specified date in your order.J) Since this is our first transaction with you, we decide, as an exception, to cut the price by 2%.V. Tran slate the followi ng into Chin ese (10 poi nts)33.Dear Sir or MadamThrough the courtesy of the Commercial Counselor of your Embassy in London, we come to know your name and address. Also we are informed that you are a prospective buyer of Chinese Cotton Piece Goods. As this item falls within the scope of our business activities, we shall be pleased to enter into business relations with you.We enclosea brochureand a pricelist to acquaint you with our commoditiesnow available for export. Quotations and samples will be airmailed to you upon receipt of your specific inquiry.Your favorable reply will be highly appreciated.Yours faithfullyW. Choice what figures of sppech are used in the follow ing senten ce. （10po in ts）Metonymy （转喻）personification （拟人）metaphor （暗喻）simile （明喻）alliteration （头韵）1 we all know he is a fox.2the trees cried in the cold strong wind3she is loving and loveable lady4Her kiss is as sweet as honey5 She was so thirsty that she drank several cupsVII Writing. （20 points）34.Write a letter for the following situation.Your friend has invited you to her birthday party in the evening. Bu'tvyeoucaught a ver bad cold. Write a note to say you are sorry and wish them a good time商务英语写作答案1 volume2 branch3 inquire4 instead of5Cooperation6recommend7 responsible8 arrange9 popular10 hire 选择1-5 A A C B A 6-10 B C BC A3 / 4（靳翳）A LU A UO^IAI 9（傅论）uoqai印川％（YW）uoiieoijiuosjad 乙（靳翱）」oiidegiiu捏刼roe M-6S [-82 kZS 0-92□-9S E 陀e-es p-ss q-LS。

《商务英语写作》考试大纲 一、期末考试要求“商务英语写作”是英语专业专科商务方向的限选课程。

本课程的教学目的是培养学生掌握商务英语写作的基础知识，商务英语书信的基本格式和写作技能，了解主要的商务英语写作类型，提高商务英语书面表达能力，为毕业后成为适应社会需要的应用型涉外商务工作者打下良好的基础。

通过学习有关商务活动的实用语言材料和实际操练，学生应能独立撰写一般的英语商务函件（包括电子邮件）和简单的业务报告，意思表达清楚，用词比较准确，无重大语法错误。

通过学习，学生应进一步提高基本的听、读、说、写、译的能力。

下面就各个部分的试题做一简要说明。

第一部分 填空题一、请把下面所给词语放进原文中适当的位置，让他们在信件中执行相应的语言功能这部分为选词填空。

给出一段文章，文章中有10 个空格，要求从所给的10个词语中选择合适的词语填入文章。

每个空格3分，本题共30分。

第二部分 配对题二、阅读下列两组句子。

从Part B 中选择适当的句子与Part A 中的句子配对。

本题要求把Part A 部分的5个句子和Part B 部分的5个句子进行配对。

每小题3分，共15分。

第三部分 判断题本部分5小题，每小题3分，共15分。

重点复习第1章到第16章课后练习中类似的题型，具体可参照教材第五章催款信P157（判断催款信），第十一章证明信P250（判断证明信的语气是肯定的还是否定的），第十二章社交信P268（判断应使用哪一种社交信），第十四业务报告P315（判断业务报告）等。

第四部分 翻译题本部分为商务信函英译中，要求翻译一篇信函，本题共20分。

第五部分 写作题本部分为根据要求，写一封商务信函，本题共20分。

《商务英语写作》参考资料我们在学习书信范例时应该从哪些方面入手呢？ 范例的学习也非常重要。

大家学习书信范例可以从以下几个方面入手：1、书信的写作格式2、书信中常用的表达方式(包括用词、常用套语与语法)3、措辞与结构4、方法策略的应用5、注意与中文译文相对照在学完本学期教学内容后，应该做到： 1、熟悉常用商务英语文体。

商务英语写作期末试卷商务英语写作期末试卷（A卷）姓名成绩I. Multiple Choice (10%)Directions: For each question there are four choices marked a), b), c) and d). Y ou should choose the best One answer and write the answer on the Answer Sheet.1. Good organization is important to you as a communicator because ita. Saves you timeb. Saves you workc. Helps you delegated. Does all of the above2. If you were to write a letter to a manufacturer complaining about a defective product and asking for a refund, your general purpose would bea. to informb. to persuadec. to collaborated. to entertain3. If your business message will be along one, youa. can increase your number of major points up to a maximum of ten.b. should have one major point for each 10 minutes of a speech or each 5 pages of a reportc. can have more than one main idea, each with several major pointsd. should stick to having no more than five major points.4. Which of the following is Not a good way to personalize your e-mail message?a. Select simple closings.b. Use a signature filec. Add a greetingd. Leave out all formal punctuation.5. When writing a persuasive message, you should_______a. Leave supporting facts until the very end of the messageb. Use the opening to catch the reader’s attentionc. Assume that your audience will be receptive to what you have to sayd. Do all of the above6. When it comes to sentence length, the best approach for business message is toa. Keep all sentences as short as possibleb. Make most of your sentences long, since you will have complex information to impart.c. Vary the length of your sentences.d. Aim for an average sentence length of 35 words.7. When proofreading, you look for errors in ______a. Spelling and punctuationb. Grammar and usagec. Typography and formatd. All of the above8. Which of the following is Not a main method for collecting primary information?a. Conducting surveysb. Making formal observationsc. Conducting interviewsd. Searching electronic databases9. Which of the following is Not one of the major decisions you need to make before drafting yourbusiness report or proposal?a. Decide on format and lengthb. Decide on the number and type of visualsc. Choose the direct or the indirect approachd. Choose the most appropriate structure.10. The ______approach is by far the most popular and convenient for business reports.a. directb. indirectc. spatiald. democraticII Revise the instructions below so that a novice operator may safely remove power from the equipment. (25%)Although removing power from the equipment is primarily a maintenance responsibility, the operator can ensure that the system is inoperative by taking several steps. Firstly the reader motor is turned off from the console, and then the magnetic tape is unloaded by pressing the REWIND UNLOAD button whereupon the tape reverses to a point where the tape can be removed. The tape leader is clamped, the door closed, and the power OFF switch pressed. Finally, the following switches are pressed in turn: typewriter OFF switch, MASTER CLEAR switch and computer OFF switch, and the computer and peripherals are now shut down.III Write a letter according to the information given in the following situations, applying the writing principles we have learned. (50%)1.Your company ordered from Delta Company 50 sets of air conditioners. They include 25 setsof Model A and 25 sets of Model B. But when the goods arrived, you found that there were 15 sets of Model A and 35 sets of Model B.You are asked to write to Anderson, sales, manager of Delta, and complain about the incorrect delivery of the goods.2．A discussion of the joint venture agreement will begin in Beijing Hotel from October 17th to November 1st. You want to invite Mr. Wang to attend this discussion.Write to him and ask for the personal details of their representatives, such as the full name, age, gender and position. etc.IV. TranslationTranslate the following sentences into Chinese:1.We hope that you can take into consideration the excellent quality of these products and thegreat popularity they enjoy in your market and accept our favorable quotation as soon as possible.2.we’re pleased to let you know that M&B is successfully serving so many customers that wehave outgrown our current business location! We know that we will be able to serve you even better in the new location.3. We shall be very much obliged if you will effect shipment as soon as possible, thus enablingthem to catch the brisk demand at the start of the season.Translate the following sentences into Chinese1. 请检查钱数，离柜概不负责2. 所有顾客将享受开业打折优惠。