商务英语uni5译文及答案
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商务英语写作第二版Unit5meeting minute答案1、Have you kept in()with any of your friends from college? [单选题] *A. contractB. contact(正确答案)C. continentD. touching2、()it is to have a cold drink on a hot day! [单选题] *A. What a great funB. How great funC. What great fun(正确答案)D. How a great fun3、At nine yesterday morning, I ______ an English class while they ______ a PE class.()[单选题] *A. was having; were having(正确答案)B. had; hadC. was having; hadD. had; were having4、34.My mother usually_______ much time shopping in the supermarkets on weekends. [单选题] *A.spends (正确答案)B.costsC.takesD.pays5、What do you think of the idea that _____ honest man who married and brought up a large family did more service than he who continued single and only talked of _____ population. [单选题] *A. a, /B. an, /C. a, theD. an, the(正确答案)6、Tomorrow is Ann’s birthday. Her mother is going to make a _______ meal for her. [单选题] *A. commonB. quickC. special(正确答案)D. simple7、61.How is online shopping changing our way? ? ? ? ? ? life? [单选题] *A.of(正确答案)B.inC.onD.for8、She spoke with a strong Scottish()[单选题] *A. speechB. accent(正确答案)C.voiceD. sound9、The car _______ after forty minutes driving, so he didn’t have the interview on time. [单选题] *A. broke down(正确答案)B. broke inC. broke outD. broke up10、Boys and girls, please _______ your favorite book here and show it to us next class. [单选题] *A. bring(正确答案)B. sellC. buyD. take11、This message is _______. We are all _______ at it. [单选题] *A. surprising; surprisingB. surprised; surprisedC. surprising; surprised(正确答案)D. surprised; surprising12、We have _______ a double room with a bath for you in the hotel. [单选题] *A. boughtB. reserved(正确答案)C. madeD. taken13、As for the quality of this model of color TV sets, the ones made in Chine are by no means _____ those imported. [单选题] *A inferior thanB less inferior toC less inferior thanD. inferior to(正确答案)14、He has grown rich lately. [单选题] *A. 后来B. 以后C. 终于D. 最近(正确答案)15、He couldn’t ______ the maths problem without your help. [单选题] *A. work out(正确答案)B. work atC. work forD. work with16、( ) Do you have any difficulty _____ these flowers?I’d like to help you if you need.[单选题] *A in planting(正确答案)B for plantingC with plantingD to plant17、Mr. Brown ______ the football match next week.()[单选题] *A. is seeingB. seesC. sawD. is going to see(正确答案)18、He often comes to work early and he is _______ late for work. [单选题] *A. usuallyB. never(正确答案)C. oftenD. sometimes19、I paid twenty yuan _______ the book. [单选题] *A. offB. backC. for(正确答案)D. with20、Something must be wrong with the girl’s _______. She can’t hear clearly. [单选题] *A. ears(正确答案)B. noseC. armsD. eyes21、We _______ play basketball after school. [单选题] *A. were used toB. used to(正确答案)C. use toD. are used to22、____ father is a worker. [单选题] *A.Mike's and Mary'sB. Mike and Mary's(正确答案)C. Mike's and MaryD. Mike and Marys'23、In the future, people ______ a new kind of clothes that will be warm when they are cold, and cool when they’re hot.()[单选题] *A. wearB. woreC. are wearingD. will wear(正确答案)24、His mother’s _______ was a great blow to him. [单选题] *A. diedB. deadC. death(正确答案)D. die25、38.—Do you have ________else to say for your mistake?—________but sorry. [单选题] * A.anything; SomethingB.something; EverythingC.anything; Nothing(正确答案)D.something; Anything26、His father always _______ by subway. [单选题] *A. go to workB. go to schoolC. goes to bedD. goes to work(正确答案)27、Which animal do you like _______, a cat, a dog or a bird? [单选题] *A. very muchB. best(正确答案)C. betterD. well28、July hardly joins in any class activities,_____? [单选题] *A. does she(正确答案)B. doesn't sheC. didn't sheD. is she29、Nearly two thousand years have passed _____ the Chinese first invented the compass. [单选题] *A. whenB. beforeC. since(正确答案)D. after30、Tom didn’t _______ his exam again. It was a pity. [单选题] *A. winB. pass(正确答案)C. beatD. Fail。
Unit 5a1.爱尔兰较低的劳动成本和低的电信费率使它享有很低的日常运营成本。
2.政府的大量资助,支持产业的环境和完善的基础设施使爱尔兰的新兴公司能顺利运行。
3.政府投资了大量资金来建立一个精密的电话网络和高效率的运输网络。
4.在爱尔兰,遍布全国的国际机场提供频繁的定点航班,能让人直达欧洲各国。
5.爱尔兰的居民能轻松享受到未被破坏的乡村景色和各种休闲活动。
1. grantYou may be eligible for a grant to help you study.Proposals have been made to grant each displaced family $4000.He was finally granted a visa.2. fosterfoster parents / foster childrenfoster a feeling, an activity, an ideaa policy of fostering music, drama and crafts.3. accessThe entrance door gives access to a living roomI demand access to a telephone / the librarySaddam had no access to newspaper in jail.The hidden room was accessible only through a secret back entrance.The site was picked because of its accessibility by rail.Computers might be cheap enough to be accessible to virtually everyone some day.Unit 5b1东湖高新科技开发区是武汉发展最快的公司业务区。
商务英语Unit-5-参考答案————————————————————————————————作者:————————————————————————————————日期:Unit 5 EmploymentPart I Business V ocabularyDirections:There are 10 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, two points for each sentence.1 Intelligence levels decline _____B_______, but change little over their working life.A honestlyB modestlyC rarelyD sharply2 Most people like to think that personality can change, particularly the more _______C_________ features such as anxiety, low esteem, impulsiveness or a lack of emotional warmth.A positiveB activeC negativeD passive3 People can be groomed for a job. Just as politicians are carefully _____B_________ through dress, hairstyle and speech specialists, so people can be sent on training courses, diplomas or experimental weekends.A repackedB repackagedC refinedD reset4 However, his employer told him that he must not come to work in a collar and tie to dive his 17-tonne lorry. If he did so, he faced the A .A sackB bagC packD package5 They wanted him to _______D_______ the company’s new image of casual clothing such as T-shirts or sweat shirts.A agree toB comply toC follow toD conform to6 His employer, Mr Yamago, believed that behavior like Mr Nishiura’s _______C_________ company discipline and corrupted morale.A undertookB underlinedC underminedD damaged7 When you enter a company, you_____B_______ your human rights.A sign onB sign awayC sign forD sign in8 Mr Nishiura is going to sue his employer for unfair _____C___________.A employmentB unemploymentC dismissalD job title9 There are always several fitness instructors _______A__________ to advise people and provide them with personalized fitness programmes.A on handB in handC by handD hand in hand10 The clubs aim to _______B_________ people of all ages and income groups.A attract toB appeal toC conform toD respond to11 The carrying vessel departed from Shanghai on February 28 and is _____D____in San Francisco on March 12.A because ofB becauseC due toD due12 We are pleased to advise you that the 500 dozen blouses under the above order_____B____ loaded onto the M.V. “Evergreen” on March 28,A areB wereC isD was13 We are now enclosing our commercial invoices in triplicate ____C______US$12,000.A ofB atC forD by14 This sum is payable by irrevocable letter of credit confirmed _____B_____ anAmerican bank.A inB withC underD on15 If you have any queries, please ______D_______ us.A contact withB to contact withC to contactD contact16Since the transaction is made _____C____ CIF basis, you are to ship the goods.A atB byC onD in17 In our letter of May 5, we made ____D____ clear that shipment is to be effected inJune.A youB themC thatD it18 Please make every effort to get the goods ____C_____ immediately.A to dispatchB dispatchingC dispatchedD dispatch19 We have shipped your order on board M/V, which sails _B__ your port tomorrow.A atB forC toD from20 After inspection, we found five cartons ______A________.A damagedB to damageC damagingD damagePart II Phrase TranslationDirections:Directions: There are 20 Chinese phrases in this part. You are required totranslate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1星座 astrological sign2家庭背景 family background3婚姻状况 marital status4血型 blood type5缺勤记录 absentee record6智力水平 intelligence level7新闻发言人 press officer8新闻发布 press release9年度报告 annual report10公司宣传资料 company literature11着装要求 dress code12营销部 marketing department13人权 human rights14不公平解雇 unfair dismissal15年终奖金 end-of-year bonus16员工流失率 staff turnover17社交活动 social activity18以客户为中心的文化 customer-oriented culture19业绩记录 track record20商机 business opportunityPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1. Most people like to think that personality can change,particularly the more negative features such as anxiety, low esteem, impulsiveness or a lack of emotional warmth.大多数人认为性格是可以改变的,特别是像焦虑,缺乏自尊,冲动或感情上缺乏温暖这样更负面的特征。
商务英语unit5参考答案商务英语Unit 5参考答案一、选择题1. A. 根据题目中的语境,选择A项,表示“在会议中”。
2. B. 此题考查固定搭配,“be responsible for”意为“负责”。
3. C. 根据句意选择C项,表示“在...的最后”。
4. D. 此题考查短语“in advance”,意为“提前”。
5. B. 根据句意,选择B项,表示“达成协议”。
二、填空题6. negotiation 根据上下文,此处应填入名词,表示“谈判”。
7. objectives 根据句子结构,此处应填入名词复数形式,表示“目标”。
8. proposals 根据句子结构,此处应填入名词复数形式,表示“提议”。
9. agreement 根据上下文,此处应填入名词,表示“协议”。
10. strategy 根据句子结构,此处应填入名词,表示“策略”。
三、阅读理解A篇:1. B. 根据第一段内容,选择B项,表示“商务谈判中的关键因素”。
2. C. 第二段提到了“信任”的重要性,因此选择C项。
3. A. 第三段提到了“准备充分”对于谈判的重要性,选择A项。
B篇:1. D. 根据文章标题和内容,选择D项,表示“商务会议的技巧”。
2. A. 第一段提到了“有效沟通”的重要性,选择A项。
3. B. 第二段中提到了“会议记录”的作用,选择B项。
四、翻译题1. 我们的团队将与贵公司讨论合作细节。
- Our team will discuss the details of the cooperation with your company.2. 请在会议开始前准备好所有必要的文件。
- Please prepare all necessary documents before the meeting starts.3. 我们希望在本次会议中达成一项互利的协议。
- We hope to reach a mutually beneficial agreement in this meeting.4. 贵公司提出的条件需要我们进一步考虑。
Mrs. White is ill at homeMrs. Sophia white is ill in bed with the flu and her friends, Helen and Nancy come to see her in the evening.Helen: How are you feeling now, Sophia?Sophia: Not too bad, but I’ve got to stay in bed. This morning my son sent for a doctor and he gave me some tablets to reduce my temperature.Nancy: Has the fever gone?Sophia: Yes, but I feel sore all over and a little bit dizzy.Helen: That’s the usual symptom after the fever’s gone. Are you thirsty? Do you like me to get a cup of coffee or something?Sophia: The doctor said I should drink water.Nancy: I’ll bring you a glass of water. Do you want ice?Sophia: Yes. Please.Helen: Everyone in the agency says hello to you and they hope you can recover soon. Sophia: Please say hello to them for me, Helen, when you see them in the office tomorrow. Helen: Sure I will.Nancy: Here you are, a glass of water. Sophia, I saw some clothes hanging up in the back yard.Sophia: Oh, my! I forgot. They’ve been left in the open all night. Would you bring them in for me?Nancy: Yes, of course.Sophia: Helen, could you buy some sugar for me on your way home tomorrow?Helen: I can go and buy it right now.Sophia: No, not now. there’re still some in the kitchen, enough for breakfast.Helen: What about the pile of newspapers? Would you like me to take them out of the room? Sophia: That’s very kind of you, thanks a lot. There’s just one more thing. I wonder if either of you could go to the post office for me.Nancy: Of, I’m sorry, I’m afraid I can’t. I have to see my daughter off in half an hour. She’s going to Manchester for further studies. But I can go there tomorrow after work. Helen: I can go there. The post office is near my house. What do you want to send? Sophia: Some Christmas card s to my friends in Britain.Helen: OK. Where are the cards?Sophia: On the desk in the next room.(Helen enters the next room, picks up the cards and returns to Sophia’s room.)Helen: Nine cards. Right? Sophia, we’re leaving. You must take good care of yourself. We’ll come and see you again tomorrow.Sophia: Thank you for coming to see me. Bye-bye.白太太生病在家索菲亚夫人白卧病在床的流感和她的朋友,海伦和南茜来见她在晚上。
Unit 5 Banking and PaymentRelated InformationAs being paid in full and on time is of the utmost concern to exporters, the level of risk in extending credit is a major consideration. There are several ways in which the exporter can receive payment when selling his products abroad, depending on how trustworthy he considers the buyer to be. Typically with domestic sales, if the buyer has good credit, sales are made on open account; if not, cash in advance is required. For export sales, these ways are not the only common methods. Listed in order from most secure for the exporter to the least secure, the basic methods of payment are:Cash in advance;Documentary letter of credit;Documentary collection or draft;Open account;Other payment mechanisms, such as consignment sales.Cash in AdvanceReceiving payment by cash in advance of the shipment might seem ideal. In this situation, the exporter is relieved of collection problems and has immediate use of the money. A wire transfer is commonly used and has the advantage of being almost immediate. Payment by check may result in a collection delay of up to six weeks. Therefore, this method may defeat the original intention of receiving payment before the shipment.Letter of CreditA Letter of credit is a document issued by a bank (issuing bank) stating its commitment to pay someone a stated amount of money on behalf of a buyer so long as the seller meets very specific terms and conditions. Letters of credit are more formally called documentary letters of credit.Before payment, the bank responsible for making payment on behalf of the buyer verifies that all documents are exactly as required by the letter of credit.If an exporter is unfamiliar with the credit risk of the foreign bank, or if there is concern about the political or economic risk associated with the country in which the bank is located, it is advised that a letter of credit issued by a foreign bank be “confirmed” by a local bank in the exporter’s country. This means that th e local bank adds its pledge to pay to that of the foreign bank. Letters of credit that are not confirmed are called “advised” letters of credit. The local department of commerce district office or an international banker will help exporters determine whether a confirmed or advised letter of credit is appropriate for a particular transaction.1. Types of Letter of Credit①Irrevocable/Revocable:A letter of credit that cannot be amended or cancelled without prior mutual consent of all parties to the credit is irrevocable. Such a letter of credit guarantees payment by the bank to the seller/exporter so long as all the terms and conditions of the credit have been met. This is the most popular form of letter of credit.A revocable letter is one that can be cancelled or altered by the drawee (buyer) after it has been issued by the drawee’s bank. Revocable letters of credit are rarely used because of security concerns.②Confirmed/UnconfirmedA confirmed letter of credit is when a second guarantee is added to the document by another bank. The advising bank, the branch or the correspondent through which the issuing bank routes the letter of credit, adds its undertaking and commitment to pay to the letter of credit. This confirmation means that the seller/beneficiary may also look to the credit worthiness of the confirming bank for payment assurance. The irrevocable and confirmed letter of credit is the most popular form of letter of credit in Chinese international export.An unconfirmed letter of credit is when the document bears the guarantee of the issuing bank alone. The advising bank merely informs the exporter of the terms and conditions of the letter of credit, without adding its obligation to pay. The exporter assumes the payment risk of the issuing bank, which is typically located in a foreign country.③Transferable L/CA transferable L/C refers to a letter of credit that can be redirected at the s eller’s request. These are used when an export broker is involved. Once all conditions on the letter of credit are met, the broker’s bank receives the payment, takes out his commission, and completes the transaction as negotiated.④Sight/Time L/CA sight letter of credit requires payment to be made upon presentation of the specified documents while a time letter of credit states that payment is due within a certain time (usually 30, 60, 90, or 180 days).Changes made to a letter of credit are called amendments. The fees charged by the banks involved in amending the letter of credit may be paid either by the buyer or the seller, but the letter of credit should specify which party is responsible. Since changes are costly and time consuming, every effort should be made to get the letter of credit right the first time.An exporter is usually not paid until the advising or confirming bank receives the funds from the issuing bank. To expedite the receipt of funds, wire transfers may be used. Bank practices vary, however, and the exporter may be able to receive funds by discounting the letter of credit at the bank, which involves paying a fee to the bank for this service. Exporters should consult with their international bankers about bank policy on these issues.2. L/C Payment Procedure①The importer applies to open an L/C to the seller through a bank who can open the L/C.②The issuing (opening) bank issues the L/C, sending it to the advising bank by airmail or (morecommonly) electronic means such SWIFT (Society for Worldwide Interbank Financial Telecommunications). The advising bank will inform the exporter of the establishment of the L/C.③The exporter will check all the terms and conditions listed in the L/C. If all terms andconditions are as agreed, the exporter will arrange the shipment within the time specified in the L/C.④After the goods are loaded on board the ship without any damage, the captain will issue theclean bill of lading to the exporter.⑤The exporter will draw a draft for the invoice value and sends it accompanied by the clean billof lading and other relevant documents to the exporter’s bank (negotiating bank) to gather the payment. Only with a clean bill of lading can you claim the ownership of the goods.⑥The negotiating bank will send the draft with the clean bill of lading and relevant documents tothe opening bank.⑦The opening bank will inform the importer that all documents are received⑧The importer will go to the bank to make the payment to get the clean bill of lading andrelevant documents. With all of these documents, the importer can clear the import customs and pick up the goods after the goods arrive on the destination sea port.⑨The opening bank will credit the proceeds to the exporter’s account through the negotiatingbank.Lead-in1. ListeningPassage 11. C2. DTape Script:Although the type of services offered by a bank depends upon the type of a bank and the country, services provided usually include:1. Lending out money to companies and individuals2. Issuing checking and saving accounts3. Cashing checks4. Facilitating money transactions such as wiring transfer and cashier checks5. Issue credit cards, ATM cards, and debit cards6. Storage of valuables, particularly in a safe deposit boxPassage 21. C2. BTape Script:If you pay for imports in advance, you risk finds that the goods never turn up, or are faulty. Recovering your money or getting compensation can be very time consuming and expensive, and may even prove impossible.You can protect yourself by using suitable payment terms. It is not uncommon to ask suppliers to offer you credit.Suppliers may prefer you to use a documentary collection. This payment method helps protect them if you fail to pay after delivery. Your bank can advise you on what is involved.In many cases, the supplier may want you to use a letter of credit. This is the general practice in international trade if the order size is large enough.2. Spot DictationTape Script:1.deal with reliable suppliers2.assess product quality3.Investigating suppliers’ management systems can help reassure you4.who mistreat their employees.5.outsource any work to subcontractors6.Enforcing your contractual rightsText ALanguage Study1. payment n.①the act of paying or the state of being paid 支付,偿还◆He proposed a payment by T/T.◆We will make payment when the draft is presented to us.②the amount paid 支付的款项◆We received the payment in time.pay vi. & vt. 支付,付款; 偿还,payer n. 支付者, 付款人payee n. 收款人, 领款人2. consignement n.①the act of consigning 委托,寄售的行为◆We can conclude the deal on consignement.◆Consignment provides that payment is made only on completed sales.②something consigned 交付、寄售的东西◆It is expected that the consignment will be ready for shipment in the early part of August.◆The consignment will leave Tianjin by s.s.“Eastwind”.consign v.交付,寄售consignee n. 受托人,收货人consignor n. 委托者, 发货人, 寄件人, 交付人3. clear①vt. to settle a debt 结清,付清◆The account shall be cleared up before the end of each year.②vt.&vi. to comply with customs and harbor requirements in discharging a cargo or in leaving or entering a port 办理结关手续◆Goods going through clearing shall be inspected.clearance n.结关;结算,清算4. draw①vt. & vi. to use (a check, for example) when paying 开支票使用支票等付款◆We are drawing on you at sight for the value of your last purchase.◆You can draw on us a 60-days draft.②vt. to withdraw (money) 提取(钱)◆You can draw the money out at any time you like.drawings n.用汇票支付的金额drawer n.开票人开立汇票索款的人drawee n.(支票、汇票等的)付款人5. honourvt. to pay or to accept 承兑,兑现◆The buyer shall honour the draft when it is presented to him.◆The draft is honoured when it is due.dishonour vt.不兑现,不承兑6. negotiable a.①transferable from one person to another 可转让的,可流通的,可议付的◆The seller shall send three negotiable B/L to the buyer immediately after shipment is made.◆A full set of negotiable shipping documents shall be made out to order.②easy or possible to negotiate or be negotiated 可协商的◆This issue is negotiable through friendly discussion.non-negotiable a.不可转让的,不可议付的non-negotiable B/L 提单副本negotiation 议付,转让7. address vt.①to dispatch or consign 寄送,托运派遣或寄送◆The drawer addressed the draft to the drawee.②to mark with a destination 写地址标注目的地◆Would you please pass on the letter addressed to your Shanghai branch?◆The letter is addressed with an unclear name.8. bear vt.①to carry on one’s person; convey亲自携带;运输◆The person who bears the draft has the right to take delivery of the goods.②to be accountable for; assume 负责,对……负责;承担责任◆The extra premium will be borne by the buyer.◆The insurance company will bear the responsibility if proper coverage is insured.bearer n.持有人9. accept①vt. to consent to pay 承兑, 同意偿还◆The supplier’s draft at 60 days will be accepted by the bank’s correspondent in India◆The latter accepts it by signing the draft on the back and the draft will be countersigned bythe banker so that it gives the seller the guarantee of the bankers’.②vt.&vi. to receive (something offered), especially with gladness 接受◆We have persuaded our manufacturers to accept this order◆We agree to accept the goods in 3 shipments.acceptable a. 可接受的,可承兑的acceptance n. 接受,承兑acceptor n.承兑者10. due a.①expired 到期◆The draft falls due on May 30.◆The drawee shall pay the draft when it comes due.②owed 应付的,欠的◆We have received the remittance, but have to point out that 500,00 is still due to us.◆The commission due to you will be paid at the end of this month.overdue a. 超时,过期11. issue①vt. to open or draw 开具(汇票),开立(信用证)◆We have received your L/C No.4062 issued by ABC Bank.◆We would prefer you to issue your L/C as stipulated so that we can continue our friendlybusiness relations.②n. a matter of public concern, a question 议题公众关心的事物,问题◆This issue arouses many public interests.issuer n.开立人,开具人12. investigatevt. to observe or inquire into in detail; examine systematically 调查详细地观察或查询;系统地检查◆We will investigate the claim you made carefully and let you know the result soon.◆The matter will be investigated to avoid similar occurence.investigation n.调查investigator n. 调查者13. clean a.①with no documents光票,无跟单有价证券◆Draft that has no documents with it is clean.◆A clean draft is different from the documentary draft.②having no marks清洁的,无不良记录的◆A full set of clean on board B/L shall be prepared according to the L/C stipulations.14. remitvt.&vi. to transmit (money) in payment汇款登记入帐◆Remit the money to me after you go back to your corporation.◆Father remit the money to me on the first every month. Remit by cheque.remittance n. 汇寄,汇寄的款项remitting bank 汇款行15. endorse vt.①to write one’s signature on the back of (a check, for example) as evidence of the legaltransfer of its ownership, especially in return for the cash or credit indicated on its face(支票等的)背书签名于(支票的)背面以作为合法转让其所有权的证据,尤其是作为对标于其正面的现金或信用卡的交换◆A full set of clean on board ocean B/L is made out to order, blank endorsed.◆The endorsed documents prove the transfer of ownership.②to place (one’s signature), as on a contract, to indicate approval of its contents or terms. 签署,批准签署(签名),如在合同上,表明对其内容或条款的赞同◆The other party agrees with the contract by endorsing on it.endorsement n.背书, 签注(文件), 认可16. surrendervt. to render, to give out, to deliver 交出,给出,让与◆We therefore think it would be unwise to surrender the enclosed documents on a D/A basis.◆The documents can be surrendered only after payment.17. obligatevt. to bind, compel, or constrain 使负有责任或义务◆The contractual parties are obligated to execute the terms and conditions in the contract.◆As contracted, the buyer is obligated to make payment before taking delivery of the goods. obligation n.义务,责任Translation of the Text银行支票与汇票在出口到国外时,从几百美元到几千美元的小笔订单常用银行支票与汇票来支付。
Unit 5 Electronic CommerceText A 什么是电子商务今天我们能从阿里巴巴、易趣、雅虎等各种网站购买到从日常用品到工业机械设备等各种产品。
电子商务是指通过电子媒体来进行商务活动。
这意味着使用简单、快捷、低成本的电子通信手段来进行交易,交易的双方不必进行面对面的会晤。
如今的电子商务主要是通过因特网和电子数据交换实现。
电子商务最早是从20世纪60年代开始发展的。
随着计算机的广泛使用、因特网的日益完备和广泛采用、信用卡的使用、安全交易协议的建立以及政府的支持和促进电子商务的发展日益繁荣,人们开始使用电子手段作为一种商务媒介。
一、电子商务的好处1、由于计算机网络能够以一种迅速而廉价的方式促进信息的交换,因特网如今已经延伸到世界的各个角落。
中小型企业能够与全世界的贸易伙伴建立联系。
高速网络使地理上的距离变得无关紧要。
企业在传统的市场之外就可以更加容易地销售货物,探索新的市场并识别商业机会。
2、那些无力建立海外办公室或办事处的中小型企业现在可以向全世界的每个角落展示自己。
3、企业为了增强它们自身的竞争能力,可以通过因特网收集有关产品、买主和竞争者的信息。
4、通过因特网与顾客建立紧密的联系,以及通过昼夜24小时提供最新的产品和服务信息。
企业就能够发挥它们的竞争优势。
此外,数据可以随时更新,这样就不会存在过时信息的问题了。
5、因特网能够在网络空间为公司提供许多市场和无尽的产品推销机会。
此外,还能增进与买主的联系。
6、使用多媒体功能,可以有效地通过因特网使人们接受一个团体的图标以及产品和服务的商标。
7、详尽的客户信息,例如消费方式、个人偏好和购买力等等,能够帮助企业更加有效地制定市场战略。
二、电子商务的类型1、公司内部的电子网络:通过内部网,人们可以在内部交换和处理商务信息。
2、企业与企业间的(B2B)电子商务:在所有其它类型的电子商务中,这种通过因特网或电子数据交换来进行电子交易的途径理应得到人们最多的关注。
根据福里斯特调查公司的估计,B2B电子商务会以三倍于B2C电子商务的速度增长,因此,企业间的电子商务具有最大的增长潜力。
在1995年3月,当Jeff Bezos在美国开创了Amazaon网站的同时,马云注册了中国第一个网络公司——杭州希望网络咨询公司,它为中国的企业提供网页支持。
今天,阿里巴巴把全世界的进出口商都联在了一起,每年收入达到近1百万美元。
对于马云来说,这还只是个开端,他的目标是全世界。
他不仅仅将目标定在点击网站而创造6.8万亿美元的世界贸易(零售值)上,他要使买卖双方均能轻易地寻找到对方,如一位西藏的供应商能自由地与一位来自南美巴塔哥尼亚的客户联系。
一位美国客户为寻购1000副网球拍可通过该网站寻找数位供应商,并可得知他们的贸易方式。
阿里巴巴现拥有全球194个国家的200,000注册者,其中70%来自中国。
你能通过该网站从加纳购买鱼食或从意大利购买剃须刀。
根据种类和国籍该网站拥有700多种不同品种的产品,网站已拥有了中文与英语两种语言,最近又推出了韩语版。
3、企业与消费者之间的电子商务:企业通过因特网为消费者提供网上购物,这就使消费者可以在网上购物和付帐,这即能节省零售商的时间也能节省消费者的时间。
4、消费者与消费者之间的电子商务:消费者可以通过代理网站将自己的产品发布在网上,以便其他消费者竞价购买。
淘宝,ebay在中国最主要的竞争者,将兴建一个真正的室内购物中心。
淘宝力求消除消费者与网上购物之间障碍。
淘宝城——真实的购物中心将在八月份正式开放,该商场面积达12,000平方米,高三层,位于上海市南京西路,由一家国营公司经营,该公司每年需支付1,250,000美元商标使用费给淘宝网。
目前淘宝网已拥有两千万会员,期望通过结合网络与非网络交易途径,向未参与网上购物的中国人推荐网上拍卖的交易模式。
随着Web 2.0时代的到来,由于网上付款机制的可靠性问题,讨价还价的灵活性以及欺诈等问题的出现,中国电子商务的速度已经逐渐放慢。
5、政府与公民之间的电子商务:在政府提供的各种服务中,有许多都能够通过电子媒体来实现。
为公众提供电子服务不仅能为公民提供节省时间,提供高质量的服务,还能提高效率和节约成本。
此外,这种举动还能够促进电子商务的发展。
6、政府与企业间的电子商务:这种交易的模式经常是指政府通过电子媒体(如因特网)来购买产品和服务。
总之,电子商务将成为未来商务的希望,许多“传统”的商务公司已经开始成功地施行网络化的策略,电子商务将随着技术的进步取得更大的发展。
Text B 企业间电子商务的一个案例---------通用电气公司的采购改革尽管电子商务包括B2B、B2C、C2B等,但越来越多的人认为B2B才是最具希望的电子商务形式。
当全球B2C电子商务预计从1998年78亿美元到2003年的1080亿美元,而B2B却从430亿美元增长到1.4万亿美元。
那就是为什么B2B的电子商务现在已经成为全球经济世界的焦点。
以下是一个B2B案例,通用电气公司是如何改革公司的采购程序的。
在1982年到1992年期间,通用电气公司的材料成本增加了16%,然而,公司的产品价格却在几年之内保持基本不变,而后还开始下调。
为了应对成本的增长,通用电气公司竭尽全力来提高它的采购系统。
公司分析了其采购过程,结果发现采购的效率很低,采购要进行的交易次数太多,而且公司不能利用采购量大的特点来得到最低的价格。
此外,在每年的125万张发票中有超过1/4的发票需要被重复处理,这是因为采购订货单、收据和发票不相符。
通用电气公司采取了一系列的步骤来提高其采购系统,而最近的一次改革就涉及到因特网。
通用电气公司的照明设备工厂以前每天都要向公司的原料部门发送几百封询价信,目的是采购低值机器零件。
原料部门对于每一次询价,都要向仓库领要相应的设计图,从卷宗中把图纸找到,送到进行处理的地方,复印并折叠好,与带有价格单的需求表单一起,塞到信封中邮寄出去。
这个过程至少要花7天时间,如此复杂而耗时,以至于原料部门通常一次只能向2-3个供应商发出招标邮件。
一、通用电气照明设备分公司的交易处理网络1996年,通用电气照明设备分公司开始试用公司的第一个在线采购系统,即交易处理网络通告系统。
现在,原料部门通过电子方式接受来自内部客户的采购需求,并能够通过因特网向全世界的供货商发放招标文件。
系统自动地找到正确的图纸,把图纸与电子询价表单相连。
在原料部门开始处理的2小时之内,供货商就能通过电子邮件、传真或电子数据交换(EDI)得到新近的询价单,系统给供应商7天的时间去准备投标,并将投标书通过通用电气照明设备分公司的外联网送回。
投标书通过内联网传送到适当的评估者,签订合同也可以通过同样的方法来进行。
二、交易处理网络的优点通过使用交易处理网络,通用电气公司认识到这个系统具有以下的优点:1.采购过程中所需的劳动力减少了30%。
同时,由于能够通过网络与更加广泛的供货商进行联系,使原料成本降低了5%-20%。
2.在采购过程中需要的员工,已经有60%得到了重新安置。
原料部门每个月至少有6-8天空余时间,可以集中于战略性的活动,而不是像过去手工处理时忙于文书、复印和塞信封的工作了。
3.以前要花18-23天来鉴别供货商、准备招标要求、进行价格谈判以及与供货商签订合同,现在只要花9-11天时间了。
4.由于交易的处理从头到尾都是电子的,发票会自动与采购合同保持一致,能够反映整个过程中所做的任何修改。
5.全世界的通用电气公司采购部门现在可以共享它们的最好的供货商的信息。
仅1997年2月,通用电气照明设备分公司就通过因特网发现了7个新的供货商,其中的一家供货商的价格最低,要比第二位的供货商的价格低20%。
从1997年10月开始,有8个通用电气公司的分公司使用交易处理网络来满足它们的采购需求。
在1997年间,这个公司通过因特网购买的货物和供给已经超过10亿美元;到2000年,公司预期将要有12个业务单位通过因特网购买非生产性的以及维护、修理和运行物料,全年的总值将达到50亿美元。
通用电气公司估计,仅仅通过改进购买流程每年就能够为公司节约5 -7亿美元。
III.企业间电子商务的特点通用电气公司的事例是企业间电子商务的一个范例——它说明了如何通过电子商务改变采购过程。
这个案例也说明了电子商务的各种好处以及通用电气公司的两个战略:其一,从一个子公司开始电子商务,进而渗透到所有子公司;其二,将网站用做公共的招投标市场来为通用公司创造收入。
企业间电子商务意味着买卖双方都是商业性公司。
企业间的电子商务有着广泛的应用,这些应用使一个企业能够与其分销商、零售商、供应商以及其他合作伙伴建立电子联系。
企业间的应用将会为企业提供下述各种类型的信息:1.产品信息——规格、价格、销售历史;2.顾客信息——销售历史和预测;3.供应商信息——生产线和提前订购的时间、销售期限和销售情况;4.产品加工信息——生产能力、承诺、生产计划;5.运输信息——承运商、提前发货的时间、费用;6.存货信息——存货水平、仓储成本、位置;7.供应链联盟——主要的联系人、合作伙伴的任务和责任、进度计划;8.竞争者信息——标杆比较、竞争产品和定价、推广信息;9.市场营销信息——收银机、促销;10.供应链过程和绩效信息——过程描述、绩效考评、质量、送货时间、客户满意度。
因此,B2B电子商务能帮助消除市场地域的障碍,使买方寻求到新的供应商和更好的产品,使卖方能寻觅新的买家。
B2B还能帮助减少买卖双方不必要的库存。
而买方缺乏生产规划的信息将直接导致卖方库存,同时,寻求其他的供应商的困难致使买方形成库存。
而B2B提高了信息流,增加了透明度,产-销链管理成为现实。
另外,买卖双方都十分乐意减少订购程序成本和双方联系成本。
Keys to ExercisesText A What Is Electronic Commerce?I. Answer the questions according to the text.1. What is electronic commerce?Electronic commerce is doing business through electronic media .It means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction. Now, it is mainly done through Internet and electronic Data Interchange (EDI).2. What are the differences between B2B and B2C e-commerce?B2B means that commerce between panies buy from and sell to each other online. Amongst all other types of E-Commerce, this way of doing business electronically through Internet or Electronic Data Interchange is the one deserves the most attention.Business-to-Consumer: businesses provide consumers with online shopping through Internet, allowing consumers to shop and pay their bills online.There's the obvious difference in who the customers are—companies (B2B) or individuals (B2C). As estimated by Forrester Research, B2B E-Commerce will grow at a rate three times that of Business-to-Consumer E-Commerce and thus has the greatest potential for growth.3. What benefits can businesses potentially gain from engaging in electronic commerce?Managing inventory more efficiently ;Adjusting more quickly to customer demand; Getting products to market faster ;Cutting the cost of paperwork ;Reigning in rogue purchases ;Obtaining lower prices on some supplies, etc.4. Name several foreign companies engaging in electronic commerce.Dell、Nike etc.II.Fill the table below by giving the corresponding Chinese or EnglishIII. Choose suitable answers for each of the questions (there are at least two correct answers for each question).Key:1) B C D 2) A B C D 3) C D 4) A B C 5) A B DIV. Choose one suitable word from the box to complete each of the sentences.1) model2) provider3) E-Commerce4) online5) strategy6) slowdown7)Analysts8) extensive9) facilitate10) websiteText B A Case of Business-to-Business ECI. Answer the following questions according to the text.1. What’s the result of GE’s analysis of procurement process?The company analyzed its procurement process and discovered that its purchasing was inefficient, involved too many transactions, and did not leverage GE’s large volumes to get the best price. In addition, more than one-quarter of its 1.25 million invoices per year had to be reworked because the purchase order, receipt and invoice did not match.2. How did the purchase system run after the pilot of TPN in 1996?In 1996, GE Lighting’s sourcing department received the requisitions electronically from its internal customers and can send off a bid package to suppliers around the world over the Internet. The system automatically pulled the correct drawings and attached them to the electronic requisition forms. Within two hours from the time the sourcing department started the process, suppliers were notified of incoming RFQs by e-mail, fax, or EDI and were given seven days to prepare a bid and send it back over the extranet to GE Lighting .The bid was transferred over the intranet to the appropriate evaluator and a contract can be awarded the same only.3. How long did the new system shorten the span needed for GE Lighting to send out bid information?9-10 days.4. What benefits has GE Lightening derived from TPN since the company tested the first online procurement system?Save cost, more efficient, more profitable, more competitive5. What is the future of B2B e-commerce?More fantastic.II. Fill in the table below by giving the corresponding Chinese or EnglishIII. Complete the following sentences with the appropriate forms of the words given.1) procurement2) electronically3)inefficient4)maintenance5)unbelievableIV. Omitted.Case Study: Dell—A Big Giant in E-Commerce WorldQuestions for Discussion1. Why did Dell adopt the direct model?2. What is the advantage of the model?3. Would you like to order a computer online? Why or why not?。