2010考研英语真题完整版[1]

2010年考研英语（一）真题试卷(题后含答案及解析) 题型有：1. Use of English 2. Reading Comprehension 3. WritingSection I Use of EnglishDirections: Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D. (10 points)In 1924 America’s National Research Council sent two engineers to supervise a series of experiments at a telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how shop-floor lighting 【B1】workers’productivity. Instead, the studies ended 【B2】giving their name to the “ Hawthorne effect, “the extremely influential idea that the very 【B3】of being experimented upon changed subjects’behavior. The idea arose because of the 【B4】behavior of the women in the plant. According to 【B5】of the experiments, their hourly output rose when lighting was increased, but also when it was dimmed. It did not 【B6】what was done in the experiment; 【B7】something was changed, productivity rose. A(n) 【B8】that they were being experimented upon seemed to be 【B9】to alter workers’ behavior 【B10】itself. After several decades, the same data were 【B11】to econometric analysis. The Hawthorne experiments had another surprise in store. 【B12】the descriptions on record, no systematic 【B13】was found that levels of productivity were related to changes in lighting. It turns out that the peculiar way of conducting the experiments may have led to 【B14】interpretations of what happened. 【B15】, lighting was always changed on a Sunday. When work started again on Monday, output 【B16】rose compared with the previous Saturday and 【B17】to rise for the next couple of days. 【B18】, a comparison with data for weeks when there was no experimentation showed that output always went up on Mondays. Workers 【B19】to be diligent for the first few days of the week in any case, before 【B20】a plateau and then slackening off. This suggests that the alleged “Hawthorne effect” is hard to pin down.1．【B1】A．affectedB．achievedC．extractedD．restored正确答案：A解析：本题考查动词。

2010年全国硕士研究生入学统一考试英语试题Section I Use of EnglishDirections: Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1. (10 points).In 1924 America's National Research Council sent two engineers to supervise a series of industrial experiments at a large telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how stop-floor lighting____1____ workers' productivity. Instead, the studies ended ____2____ giving their name to the "Hawthorne effect", the extremely influential idea that the very to being experimented upon changed subjects' behavior.The idea arose because of the ____4____ behavior of the women in the Hawthorne plant. According to ____5____ of the experiments, their hourly output rose when lighting was increased, but also when it was dimmed. It did not ____6____ what was done in the experiment; ____7____something was changed, productivity rose. A(n) ____8____ that they were being experimented upon seemed to be ____9____ to alter workers' behavior ____10____itself.After several decades, the same data were ____11____ to econometric the analysis. Hawthorne experiments has another surprise store ____12____the descriptions on record, no systematic ____13____ was found that levels of productivity were related to changes in lighting.It turns out that peculiar way of conducting the experiments may be have let to ____14____ interpretation of what happed. ____15____, lighting was always changed on a Sunday. When work started again on Monday, output ____16____rose compared with the previous Saturday and 17 to rise for the next couple of days. ____18____, a comparison with data for weeks when there was no experimentation showed that output always went up on Monday, workers ____19____ to be diligent for the first few days of the week in any case, before ____20____ a plateau and then slackening off. This suggests that the alleged "Hawthorne effect" is hard to pin down.1. [A] affected [B] achieved [C] extracted [D] restored2. [A] at [B] up [C] with [D] off3. [A] truth [B] sight [C] act [D] proof4. [A] controversial [B] perplexing [C] mischievous [D] ambiguous5. [A] requirements [B] explanations [C] accounts [D] assessments6. [A] conclude [B] matter [C] indicate [D] work7. [A] as far as [B] for fear that [C] in case that [D] so long as8. [A] awareness [B] expectation [C] sentiment [D] illusion9. [A] suitable [B] excessive [C] enough [D] abundant10. [A] about [B] for [C] on [D] by11. [A] compared [B] shown [C] subjected [D] conveyed12. [A] contrary to [B] consistent with [C] parallel with [D] peculiar to13. [A] evidence [B] guidance [C] implication [D] source14. [A] disputable [B] enlightening [C] reliable [D] misleading15. [A] In contrast [B] For example [C] In consequence [D] As usual16. [A] duly [B] accidentally [C] unpredictably [D] suddenly17. [A] failed [B] ceased [C] started [D] continued20. [A] breaking [B] climbing [C] surpassing [D] hittingSection II Reading ComprehensionPart ADirections: Read the following four texts. Answer the questions below each text by choosing [A], [B], [C] or [D]. Mark your answers on ANSWER SHEET 1. (40 points)Text 1Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in most big-city newspapers. Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. Theirs was a serious business, andeven those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. These men believed in journalism as a calling, and were proud to be published in the daily press. “So few authors have brains enough or literary gift enough to keep their own end up in journalism,” Newman wrote, “that I am tempted to define ‘journalism’ as ‘a term of contempt applied by writers who are not read to writers who are.’”Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is now known solely as a writer of essays on the game of cricket. During his lifetime, though, he was also one of England’s foremost classical-music critics, a stylist so widely admired that his Autobiography (1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.Is there any chance that Cardus’s criticism will enjoy a revival? The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that[A] arts criticism has disappeared from big-city newspapers.[B] English-language newspapers used to carry more arts reviews.[C] high-quality newspapers retain a large body of readers.[D] young readers doubt the suitability of criticism on dailies.22. Newspaper reviews in England before World War II were characterized by[A] free themes. [B] casual style. [C] elaborate layout. [D] radical viewpoints.23. Which of the following would Shaw and Newman most probably agree on?[A] It is writers' duty to fulfill journalistic goals[B] It is contemptible for writers to be journalists.[C] Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days [B] The Lost Horizon in Newspapers[C] Mournful Decline of Journalism [D] Prominent Critics in MemoryText 2Over the past decade, thousands of patents have been granted for what are called business methods. received one for its "one-click" online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lifting a box.Now the nation's top patent court appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz the U.S. court of Appeals for the federal circuit said it would use a particular case to conduct a broad review of business-method patents. In re Bilski, as the case is known , is "a very big deal", says Dennis D. Crouch of the University of Missouri School of law. It "has the potential to eliminate an entire class of patents."Curbs on business-method claims would be a dramatic about-face, because it was the federal circuit itself that introduced such patents with is 1998 decision in the so-called state Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging internet companies trying to stake out exclusive rights to specific types of online transactions. Later, move established companies raced to add such patents to their files, if only as a defensive move against rivals that might beat them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents despite the fact that it questioned the legal basis for granting them. Similarly, some Wall Street investment films armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market. The Federal circuit issued an unusual order stating that the case would be heard by all 12 of the court's judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should "reconsider" its state street Bank ruling.The Federal Circuit's action comes in the wake of a series of recent decisions by the supreme Court that has narrowed the scope of protections for patent holders. Last April, for example the justices signaled that too many patents were being upheld for "inventions" that areobvious. The judges on the Federal circuit are "reacting to the anti-patent trend at the Supreme Court", says Harold C. Wegner, a patent attorney and professor at George Washington University Law School.26. Business-method patents have recently aroused concern because of[A] their limited value to business [B] their connection with asset allocation[C] the possible restriction on their granting [D] the controversy over authorization27. Which of the following is true of the Bilski case?[A] Its ruling complies with the court decisions[B] It involves a very big business transaction[C] It has been dismissed by the Federal Circuit[D] It may change the legal practices in the U.S.28. The word "about-face" (Line 1, Para 3) most probably means[A] loss of good will [B] increase of hostility[C] change of attitude [D] enhancement of dignity29. We learn from the last two paragraphs that business-method patents[A] are immune to legal challenges [B] are often unnecessarily issued[C] lower the esteem for patent holders [D] increase the incidence of risks30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents[B] Protection for business-method patent holders[C] A legal case regarding business-method patents[D] A prevailing trend against business-method patentsText 3In his book The Tipping Point, Malcolm Gladwell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well-connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible sounding but largely untested theory called the "two step flow of communication": Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpectedpopularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trendsIn their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required of all.The researchers' argument stems from a simple observing about social influence, with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example from the initial influential prove resistant, for example the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of populations manipulating a number of variables relating of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. Our work shows that the principal requirement for what we call "global cascades"– the widespread propagation of influence through networks – is the presence not of a few influentials but, rather, of a critical mass of easily influenced people, each of whom adopts, say, a look or a brand after being exposed to a single adopting neighbor. Regardless of how influential an individual is locally, he or she can exert global influence only if this critical mass is available to propagate a chain reaction.31. By citing the book The Tipping Point, the author intends to[A] analyze the consequences of social epidemics[B] discuss influentials' function in spreading ideas[C] exemplify people's intuitive response to social epidemics[D] describe the essential characteristics of influentials.32. The author suggests that the "two-step-flow theory"[A] serves as a solution to marketing problems[B] has helped explain certain prevalenttrends[C] has won support from influentials[D] requires solid evidence for its validity33. What the researchers have observed recently shows that[A] the power of influence goes with social interactions[B] interpersonal links can be enhanced through the media[C] influentials have more channels to reach the public[D] most celebrities enjoy wide media attention34. The underlined phrase "these people" in paragraph 4 refers to the ones who[A] stay outside the network of social influence[B] have little contact with the source of influence[C] are influenced and then influence others [D] are influenced by the initial influential35. what is the essential element in the dynamics of social influence?[A] The eagerness to be accepted [B] The impulse to influence others[C] The readiness to be influenced [D] The inclination to rely on othersText 4Bankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim at someone else: the accounting standard-setters. Their rules, moan the banks, have forced them to report enormous losses, and it's just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.Unfortunately, banks' lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult.After a bruising encounter with Congress, America's Financial Accounting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statement. Bob Herz, the FASB's chairman, cried out against those who "question our motives." Yet bank shares rose and the changes enhance what one lobby group politely calls "the use of judgment by management."European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but thepressure to fold when it completes it reconstruction of rules later this year is strong. Charlie McCreevy, a European commissioner, warned the IASB that it did "not live in a political vacuum" but "in the real word" and that Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets. Today they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for years. But bank's shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. America's new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility from special interests. But by giving in to critics now they are inviting pressure to make more concessions.36. Bankers complained that they were forced to[A] follow unfavorable asset evaluation rules [B] collect payments from third parties[C] cooperate with the price managers [D] reevaluate some of their assets.37. According to the author , the rule changes of the FASB may result in[A] the diminishing role of management [B] the revival of the banking system[C] the banks' long-term asset losses [D] the weakening of its independence38. According to Paragraph 4, McCreevy objects to the IASB's attempt to[A] keep away from political influences. [B] evade the pressure from their peers.[C] act on their own in rule-setting. [D] take gradual measures in reform.39. The author thinks the banks were "on the wrong planet" in that they[A] misinterpreted market price indicators[B] exaggerated the real value of their assets[C] neglected the likely existence of bad debts.[D] denied booking losses in their sale of assets.40. The author's attitude towards standard-setters is one of[A] satisfaction. [B] skepticism. [C] objectiveness [D] sympathyPart BDirections: For Questions 41-45, choose the most suitable paragraphs from the list A-G and fill them into the numbered boxes to form a coherent text. Paragraph E has been correctly placed. There is one paragraph which does not fit in with the text. Mark your answers on ANSWER SHEET1. (10 points)[A] The first and more important is the consumer's growing preference for eating out; the consumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year across Europe, compared with growth in retail demand of 1 to 2 percent. Meanwhile, as the recession is looming large, people are getting anxious. They tend to keep a tighter hold on their purse and consider eating at home a realistic alternative.[B] Retail sales of food and drink in Europe's largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retailers have already tried e-commerce, with limited success, and expansion abroad. But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need.[C] Will such variations bring about a change in the overall structure of the food and drink market? Definitely not. The functioning of the market is based on flexible trends dominated by potential buyers. In other words, it is up to the buyer, rather than the seller, to decide what to buy .At any rate, this change will ultimately be acclaimed by an ever-growing number of both domestic and international consumers, regardless of how long the current consumer pattern will take hold.[D] All in all, this clearly seems to be a market in which big retailers could profitably apply their scale, existing infrastructure and proven skills in the management of product ranges, logistics, and marketing intelligence. Retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits thereby. At least, that is how it looks as a whole. Closer inspection reveals important differences among the biggest national markets, especially in their customer segments and wholesale structures, as well as the competitive dynamics of individual food and drink categories. Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities might unseat smaller but entrenched competitors. New skills and unfamiliar business models are needed too.[E] Despite variations in detail, wholesale markets in the countries that have been closely examined—France, Germany, Italy, and Spain—are made out of the same building blocks. Demand comes mainly from two sources: independent mom-and-pop grocery stores which,unlike large retail chains, are two small to buy straight from producers, and food service operators that cater to consumers when they don't eat at home. Such food service operators range from snack machines to large institutional catering ventures, but most of these businesses are known in the trade as "horeca": hotels, restaurants, and cafes. Overall, Europe's wholesale market for food and drink is growing at the same sluggish pace as the retail market, but the figures, when added together, mask two opposing trends.[F] For example, wholesale food and drink sales come to $268 billion in France, Germany, Italy, Spain, and the United Kingdom in 2000—more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to consolidate.[G] However, none of these requirements should deter large retailers (and even some large good producers and existing wholesalers) from trying their hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.→42 →Part CDirections: Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written carefully on ANSWER SHEET 2. (10 points) One basic weakness in a conservation system based wholly on economic motives is that most members of the land community have no economic value. Yet these creatures are members of the biotic community and, if its stability depends on its integrity, they are entitled to continuance.When one of these noneconomic categories is threatened and, if we happen to love it .We invert excuses to give it economic importance. At the beginning of century songbirds were supposed to be disappearing. (46) Scientists jumped to the rescue with some distinctly shaky evidence to the effect that insects would eat us up if birds failed to control them. the evidence had to be economic in order to be valid.It is painful to read these round about accounts today. We have no land ethic yet, (47) but we have at least drawn near the point of admitting that birds should continue as a matter of intrinsic right, regardless of the presence or absence of economic advantage to us.A parallel situation exists in respect of predatory mammals and fish-eating birds. (48) Time was when biologists somewhat over worded the evidence that these creatures preserve the health of game by killing the physically weak, or that they prey only on "worthless" species.Some species of tree have been read out of the party by economics-minded foresters because they grow too slowly, or have too low a sale vale to pay as timber crops. (49) In Europe, where forestry is ecologically more advanced, the non-commercial tree species are recognized as members of native forest community, to be preserved as such, within reason.To sum up: a system of conservation based solely on economic self-interest is hopelessly lopsided. (50) It tends to ignore, and thus eventually to eliminate, many elements in the land community that lack commercial value, but that are essential to its healthy functioning. It assumes, falsely, I think, that the economic parts of the biotic clock will function without the uneconomic parts.Section ⅢWritingPart A51. Directions:You are supposed to write for the postgraduate association a notice to recruit volunteers for an international conference on globalization, you should conclude the basic qualification of applicant and the other information you think relative.You should write about 100 words. Do not sign your own name at the end of the letter. Use "postgraduate association" instead.Part B52. Directions:Write an essay of 160-200 words based on the following drawing. In your essay, you should1) describe the drawing briefly,2) explain its intended meaning, and then3) give your comments.You should write neatly on ANSHWER SHEET 2. (20 points)2010年全国硕士研究生入学统一考试英语试题答案Section I: Use of English (10 points)Section II: Reading Comprehension (60 points)Part A (40 points)Part B (10 points)Part C (10 points)46.科学____们提出一些明显站不住脚的证据迅速来拯救，其____意是：如果鸟类无法控制害虫，那么这些害虫就会吃光我们人类。

2010年考研英语真题及解析(1)一、阅读理解Passage 1题目In every age, humans have felt compelled to follow fashion. We do it for different reasons, according to who we are and who we want to be. The trend-following masses, driven by their need to fit in and be accepted, are easily taken in. Like sheep, they follow the leader to the next trendy diet, fashion, or craze. But, once in a while, a computer scientist gets into the fashion business. And then things get interesting.解析This passage discusses the phenomenon of trend-following and the influence of computer scientists in the fashion industry. The author points out that people follow fashion for various reasons, such as the need to fit in and be accepted. However, when a computer scientist enters the fashion business, it brings a new perspective to the industry.Passage 2题目It is often said that swimming is the best exercise. And rightly so. When you swim you use all the body’s muscles and you keep them working. Scientists and doctors say the advantages of swimming over exercising on land are many. One is that the water supports your body weight, so there is no strain on your joints and muscles. Working out in the water gives you even more muscle tone than exercising on land with the same amount of effort. Also, exercising in water is especially good for people with arthritis(关节炎) and muscular problems because the muscle resistance of the water helps to build up your muscles without pain or strain. So, even if you have been away from exercising for a long time or have health problems that prevent exercising on land, swimming is wonderful exercise.解析This passage discusses the benefits of swimming as an exercise. The author states that swimming utilizes all the body’s muscles and keeps them working. The water supports the body weight, reducing strain on the joints and muscles. Exercising in water also allows for more muscle tone compared to land exercises with the same effort. The author highlights that swimming is especially beneficial for people with arthritis and muscul ar problems because the water’s resistance helps build muscles without pain or strain.二、翻译原文China has a long history of tea drinking, tracing back to the Tang Dynasty more than 1,000 years ago. China is the largest producer and consumer of tea in the world. The Chinese tea ceremony is an important part of Chinese culture, emphasizing the art of preparing and serving tea. There are different types of Chinese tea, including green tea, black tea, oolong tea, and white tea. Each type has its unique flavor and health benefits. Green tea is known for its antioxidants and aiding in weight loss, while black tea is believed to improve heart health. Oolong tea is known for its distinctive fragrance and taste, and white tea is valued for its delicate flavor.解析茶叶饮用在中国有着悠久的历史，可以追溯到1000多年前的唐代。

2010年全国硕士研究生入学统一考试英语试题Section I Use of EnglishDirections:Read the following text. Choose the best word(s) for each numbered blank and mark [A], [B], [C] or [D] on ANSWER SHEET 1. (10 points)In 1924 America's National Research Council sent two engineers to supervise a series of industrial experiments at a large telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how stop-floor lighting 大1 家workers' productivity.Instead, the studies ended 大2家giving their name to the "Hawthorne effect", the extremelyinfluential idea that the very 大3 家to being experimented upon changed subjects' behavior.The idea arose because of the 大4 家behavior of the women in the Hawthorne plant.According to 大5 家of the experiments, their hourly output rose when lighting was increased,but also when it was dimmed. It did not 大6 家what was done in the experiment; 大7 家something was changed, productivity rose. A(n) 大8 家that they were being experimented uponseemed to be 大9 家to alter workers' behavior 大10家itself.After several decades, the same data were 大11 家to econometric the analysis. Hawthorneexperiments has another surprise store 大12 家the descriptions on record, no systematic大13 家was found that levels of productivity were related to changes in lighting.It turns out that peculiar way of conducting the experiments may be have let to 大14 家interpretation of what happed. 大15 家, lighting was always changed on a Sunday. When workstarted again on Monday, output 大16 家rose compared with the previous Saturday and大17 家to rise for the next couple of days. 大18 家, a comparison with data for weeks whenthere was no experimentation showed that output always went up on Monday, workers 大19 家to be diligent for the first few days of the week in any case, before 大20 家a plateau and then slackening off. This suggests that the alleged "Hawthorne effect" is hard to pin down.1. [A] affected [B] achieved [C] extracted [D] restored872010 年全国硕士研究生入学统一考试英语试题2. [A] at [B] up [C] with [D] off3. [A] truth [B] sight [C] act [D] proof4. [A] controversial [B] perplexing [C] mischievous [D] ambiguous5. [A] requirements [B] explanations [C] accounts [D] assessments6. [A] conclude [B] matter [C] indicate [D] work7. [A] as far as [B] for fear that [C] in case that [D] so long as8. [A] awareness [B] expectation [C] sentiment [D] illusion9. [A] suitable [B] excessive [C] enough [D] abundant10. [A] about [B] for [C] on [D] by11. [A] compared [B] shown [C] subjected [D] conveyed12. [A] contrary to [B] consistent with [C] parallel with[D] peculiar to13. [A] evidence [B] guidance [C] implication [D] source14. [A] disputable [B] enlightening [C] reliable [D] misleading15. [A] In contrast [B] For example [C] In consequence [D] As usual16. [A] duly [B] accidentally [C] unpredictably [D] suddenly17. [A] failed [B] ceased [C] started [D] continued20. [A] breaking [B] climbing [C] surpassing [D] hittingSection II Reading ComprehensionPart ADirections:Read the following four texts. Answer the questions below each text by choosing [A], [B], [C]or [D]. Mark your answers on ANSWER SHEET 1. (40 points)Text 1Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age of fortyto imagine a time when high-quality arts criticism could be found in most big-city newspapers. 882010 年全国硕士研究生入学统一考试英语试题Yet a considerable number of the most significant collections of criticism published in the20th century consisted in large part of newspaper reviews. To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication ingeneral-circulation dailies.We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in whichit appeared. In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. Theirs was a serious business, and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. These men believed in journalism as a calling, and were proud to be published in the daily press. “So few authors have brains enoughor literary gift enough to keep their own end up in journalism,” Newman wrote, “that I am tempted to define ‘journalism’ as ‘a term of contempt applied by writers who are not readto writers who are.’”Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is now known solely asa writer of essays on the game of cricket. During his lifetime, though, he was also one of England’s foremost classical-music critics, a stylist so widely admired that his Autobiography(1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.Is there any chance that Cardus’s criticism will enjoy a revival? The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that[A] arts criticism has disappeared from big-city newspapers.[B] English-language newspapers used to carry more arts reviews.[C] high-quality newspapers retain a large body of readers.[D] young readers doubt the suitability of criticism on dailies.22. Newspaper reviews in England before World War II were characterized by[A] free themes.[B] casual style.[C] elaborate layout.[D] radical viewpoints.23. Which of the following would Shaw and Newman most probably agree on?[A] It is writers' duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists.[C] Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.892010 年全国硕士研究生入学统一考试英语试题24. What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days[B] The Lost Horizon in Newspapers[C] Mournful Decline of Journalism[D] Prominent Critics in MemoryText 2Over the past decade, thousands of patents have been granted for what are called business methods. received one for its "one-click" online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for liftinga box.Now the nation's top patent court appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. Ina move that has intellectual-property lawyers abuzz the U.S. court of Appeals for the federal circuit said it would use a particular case to conduct a broad review of business-method patents. In re Bilski, as the case is known , is "a very big deal", says Dennis D. Crouch of the Universityof Missouri School of law. It "has the potential to eliminate an entire class of patents."Curbs on business-method claims would be a dramatic about-face, because it was the federal circuit itself that introduced such patents with is 1998 decision in the so-called state Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging internet companies tryingto stake out exclusive rights to specific types of online transactions. Later, move established companies raced to add such patents to their files, if only as a defensive move against rivals that might beat them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents despite the fact that it questioned the legal basis for granting them. Similarly, some Wall Street investment films armed themselves with patents forfinancial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market. The Federal circuit issued an unusual order stating that the case would be heard by all 12 ofthe court's judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should "reconsider" its state street Bank ruling.The Federal Circuit's action comes in the wake of a series of recent decisions by the supreme Court that has narrowed the scope of protections for patent holders. Last April, for example the justices signaled that too many patents were being upheld for "inventions" that are obvious. The judges on the Federal circuit are "reacting to the anti-patent trend at the Supreme Court", says Harold C. Wegner, a patent attorney and professor at George Washington University Law School.26. Business-method patents have recently aroused concern because of902010 年全国硕士研究生入学统一考试英语试题[A] their limited value to business[B] their connection with asset allocation[C] the possible restriction on their granting[D] the controversy over authorization27. Which of the following is true of the Bilski case?[A] Its ruling complies with the court decisions[B] It involves a very big business transaction[C] It has been dismissed by the Federal Circuit[D] It may change the legal practices in the U.S.28. The word "about-face" (Line 1, Para 3) most probably means[A] loss of good will[B] increase of hostility[C] change of attitude[D] enhancement of dignity29. We learn from the last two paragraphs that business-method patents[A] are immune to legal challenges[B] are often unnecessarily issued[C] lower the esteem for patent holders[D] increase the incidence of risks30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents[B] Protection for business-method patent holders[C] A legal case regarding business-method patents[D] A prevailing trend against business-method patentsText 3In his book The Tipping Point, Malcolm Gladwell argues that social epidemics are drivenin large part by the acting of a tiny minority of special individuals, often called influentials,who are unusually informed, persuasive, or well-connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible sounding but largely untested theory called the "two step flow of communication": Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicelywith the idea that only certain special people can drive trends912010 年全国硕士研究生入学统一考试英语试题In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required of all.The researchers' argument stems from a simple observing about social influence, with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example from the initial influential prove resistant, for example the cascade of change won't propagate very far or affect many people. Building on the basic truth about interpersonal influence, the researchers studied the dynamics of populations manipulating a number of variables relating of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. They found that the principal requirement for what we call "global cascades"– the widespread propagation of influence through networks – is the presence not of a few influentials but, rather, of a critical mass of easily influenced people.31. By citing the book The Tipping Point, the author intends to[A] analyze the consequences of social epidemics[B] discuss influentials' function in spreading ideas[C] exemplify people's intuitive response to social epidemics[D] describe the essential characteristics of influentials.32. The author suggests that the "two-step-flow theory"[A] serves as a solution to marketing problems[B] has helped explain certain prevalent trends[C] has won support from influentials[D] requires solid evidence for its validity33. What the researchers have observed recently shows that[A] the power of influence goes with social interactions[B] interpersonal links can be enhanced through the media[C] influentials have more channels to reach the public[D] most celebrities enjoy wide media attention34. The underlined phrase "these people" in paragraph 4 refers to the ones who[A] stay outside the network of social influence[B] have little contact with the source of influence[C] are influenced and then influence others[D] are influenced by the initial influential922010 年全国硕士研究生入学统一考试英语试题35. What is the essential element in the dynamics of social influence?[A] The eagerness to be accepted[B] The impulse to influence others[C] The readiness to be influenced[D] The inclination to rely on othersText 4Bankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim at someone else: the accounting standard-setters. Their rules, moan thebanks, have forced them to report enormous losses, and it's just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulatorswould like them to fetch.Unfortunately, banks' lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets,is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult.After a bruising encounter with Congress, America's Financial Accounting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquidassets and more flexibility in recognizing losses on long-term assets in their income statement. Bob Herz, the FASB's chairman, cried out against those who "question our motives." Yet bank shares rose and the changes enhance what one lobby group politely calls "the use of judgment by management."European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but the pressure to fold when it completes it reconstruction of rules later this year is strong. Charlie McCreevy, a European commissioner, warned the IASB that it did "not live in a political vacuum" but "in the real word" and that Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets.Today they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for years. But bank's shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. America's newplan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB andIASB have been exactly that, cleaning uprules on stock options and pensions, forexample,against hostility from special interests. But by giving in to critics now they are inviting pressure to make more concessions.36. Bankers complained that they were forced to[A] follow unfavorable asset evaluation rules[B] collect payments from third parties[C] cooperate with the price managers[D] reevaluate some of their assets.932010 年全国硕士研究生入学统一考试英语试题37. According to the author , the rule changes of the FASB may result in[A] the diminishing role of management[B] the revival of the banking system[C] the banks' long-term asset losses[D] the weakening of its independence38. According to Paragraph 4, McCreevy objects to the IASB's attempt to[A] keep away from political influences.[B] evade the pressure from their peers.[C] act on their own in rule-setting.[D] take gradual measures in reform.39. The author thinks the banks were "on the wrong planet" in that they[A] misinterpreted market price indicators[B] exaggerated the real value of their assets[C] neglected the likely existence of bad debts.[D] denied booking losses in their sale of assets.40. The author's attitude towards standard-setters is one of[A] satisfaction.[B] skepticism.[C] objectiveness[D] sympathyPart BDirections:For Questions 41-45, choose the most suitable paragraphs from the list A-G and fill them into the numbered boxes to form a coherent text. Paragraph E has been correctly placed. There is one paragraph which does not fit in with the text. Mark your answers on ANSWER SHEET1. (10 points)[A] The first and more important is the consumer's growing preference for eating out; the consumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year across Europe, compared with growth in retail demand of 1 to 2 percent. Meanwhile, as the recession is looming large, people are getting anxious. They tend to keep a tighter holdon their purse and consider eating at home a realistic alternative.[B] Retail sales of food and drink in Europe's largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retailers have already tried e-commerce, with limited success, and expansion abroad. But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need.[C] Will such variations bring about a change in the overall structure of the food and drink942010 年全国硕士研究生入学统一考试英语试题market? Definitely not. The functioning of the market is based on flexible trends dominatedby potential buyers. In other words, it is up to the buyer, rather than the seller, to decidewhat to buy .At any rate, this change will ultimately be acclaimed by an ever-growing numberof both domestic and international consumers, regardless of how long the current consumer pattern will take hold.[D] All in all, this clearly seems to be a market in which big retailers could profitablyapply their scale, existing infrastructure and proven skills in the management of product ranges, logistics, and marketing intelligence. Retailers that master the intricacies of wholesalingin Europe may well expect to rake in substantial profits thereby. At least, that is how it looksas a whole. Closer inspection reveals important differences among the biggest national markets, especially in their customer segments and wholesale structures, as well as the competitive dynamics of individual food and drink categories. Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities might unseat smaller but entrenched competitors. New skills and unfamiliar business models are needed too.[E] Despite variations in detail, wholesale markets in the countries that have been closely examined—France, Germany, Italy, and Spain—are made out of the same building blocks. Demandcomes mainly fromtwo sources: independent mom-and-pop grocery stores which, unlike large retailchains, are two small to buy straight from producers, and food service operators that caterto consumers when they don't eat at home. Such food service operators range from snack machinesto large institutional catering ventures, but most of these businesses are known in the tradeas "horeca": hotels, restaurants, and cafes. Overall, Europe's wholesale market for food and drink is growing at the same sluggish pace as the retail market, but the figures, when added together, mask two opposing trends.[F] For example, wholesale food and drink sales come to $268 billion in France, Germany,Italy, Spain, and the United Kingdom in 2000—more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalersto consolidate.[G] However, none of these requirements should deter large retailers (and even some large good producers and existing wholesalers) from trying their hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.41→42→43→44→E→45Part CDirections:Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written carefully on ANSWER SHEET 2. (10 points)One basic weakness in a conservation system based wholly on economic motives is that most members of the land community have no economic value. Yet these creatures are members of thebiotic community and, if its stability depends on its integrity, they are entitled to continuance.When one of these noneconomic categories is threatened and, if we happen to love it .We invert excuses to give it economic importance. At the beginning of century songbirds were supposed to be disappearing. (46) Scientists jumped to the rescue with some distinctly shaky952010 年全国硕士研究生入学统一考试英语试题evidence to the effect that insects would eat us up if birds failed to control them. the evidence had to be economic in order to be valid.It is painful to read these round about accounts today. We have no land ethic yet, (47)but we have at least drawn near the point of admitting that birds should continue as a matterof intrinsic right, regardless of the presence or absence of economic advantage to us.A parallel situation exists in respect of predatory mammals and fish-eating birds. (48)Time was when biologists somewhat over worded the evidence that these creatures preserve the health of game by killing the physically weak, or that they prey only on "worthless" species.Some species of tree have been read out of the party by economics-minded foresters because they grow too slowly, or have too low a sale vale to pay as timber crops. (49) In Europe, where forestry is ecologically more advanced, the non-commercial tree species are recognized as members of native forest community, to be preserved as such, within reason.To sum up: a system of conservation based solely on economic self-interest is hopelessly lopsided. (50) It tends to ignore, and thus eventually to eliminate, many elements in the land community that lack commercial value, but that are essential to its healthy functioning. It assumes, falsely, I think, that the economic parts of the biotic clock will function withoutthe uneconomic parts.Section ⅢWritingPart A51. Directions:You are supposed to write for the postgraduate association a notice to recruit volunteersfor an international conference on globalization, you should conclude the basic qualification of applicant and the other information you think relative.You should write about 100 words. Do not sign your own name at the end of the letter. Use "postgraduate association" instead.Part B52. Directions:Write an essay of 160-200 words based on the following drawing. In your essay, you should1) describe the drawing briefly,2) explain its intended meaning, and then3) give your comments.You should write neatly on ANSHWER SHEET 2. (20 points)。

2010 年全国硕士研究生入学统一考试英语试题Section I Use of English Directions:Read the following text. Choose the best word(s) for each numbered blank and mark [A], [B], [C] or [D] on ANSWER SHEET 1. (10 points)In 1924 America's National Research Council sent two engineers to supervise a series of industrial experiments at a large telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how stop-floor lighting 大 1 家 workers' productivity. Instead, the studies ended大 2 giving their name to the "Hawthorne effect", the extremely influential idea that the very 大 3 家 to being experimented upon changed subjects' behavior.The idea arose because of the 4 behavior of the women in the Hawthorne plant. According to 5 of the experiments, their hourly output rose when lighting was increased, but also when it was dimmed. It did not 6 what was done in the experiment; 7 something was changed, productivity rose. A(n) 8 that they were being experimented upon seemed to be 9 to alter workers' behavior 10 itself.After several decades, the same data were 11 to econometric the analysis. Hawthorne experiments has another surprise store 12 thedescriptions on record, no systematic 13 was found that levels of productivity were related to changes in lighting.It turns out that peculiar way of conducting the experiments may be have let to 14 interpretation of what happed. 15 , lighting was always changed on a Sunday. When work started again on Monday, output 16 rose compared with the previous Saturday and 17 to rise for thenext couple of days. 18 , a comparison with data for weeks when there was no experimentation showed that output always went up on Monday, workers19 to be diligent for the first few days of the week in any case, before大 20 a plateau and then slackening off. This suggests that the alleged "Hawthorne effect" is hard to pin down.1. [A] affected[B] achieved [C] extracted [D] restored2. [A] at [B] up [C] with [D] off3. [A] truth [B] sight [C] act [D] proof4. [A] controversial [B] perplexing [C] mischievous [D] ambiguous5. [A] requirements [B] explanations [C] accounts [D] assessments6. [A] conclude [B] matter [C] indicate[D] work7. [A] as far as [B] for fear that [C] in case that [D] so long as8. [A] awareness [B] expectation [C] sentiment [D] illusion9. [A] suitable [B] excessive [C] enough [D] abundant10. [A] about [B] for [C] on [D] by11. [A] compared [B] shown [C] subjected [D] conveyed12. [A] contrary to [B] consistent with [C] parallel with [D] peculiar to13. [A] evidence [B] guidance [C] implication [D] source14. [A] disputable [B] enlightening [C] reliable [D] misleading15. [A] In contrast [B] For example [C] In consequence [D] As usual16. [A] duly [B] accidentally[C] unpredictably [D] suddenly17. [A] failed [B] ceased [C] started [D] continued20.[A] breaking [B] climbing [C] surpassing [D] hittingSection II Reading ComprehensionPart A Directions:Read the following four texts. Answer the questions below each text by choosing [A], [B], [C] or [D]. Mark your answers on ANSWER SHEET 1. (40 points)Text 1Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been theinexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in most big-city newspapers. Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which itappeared. In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. Theirs was a serious business, and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. These men believed in journalism as a calling, and were proud to be published in the daily press. “So few authors have brains enough or literary gift enough to keep their own end up in journalism,” Newman wrote, “that I am tempted to define ‘journalism’ as ‘a term of contempt applied by writers who are not read to writers who are.’”Unfortunately, these critics are virtually forgotten. Neville Cardus, whowrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is now known solely as a writer of essays on the game of cricket. During his lifetime, though, he was also one of England’s foremost classical-music critics, a stylist so widely admired that his Autobiography (1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.Is there any chance that Cardus’s criticism will enjoy a revival? The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that[A] arts criticism has disappeared from big-city newspapers.[B] English-language newspapers used to carry more arts reviews.[C] high-quality newspapers retain a large body of readers.[D] young readers doubt the suitability of criticism on dailies.22. Newspaper reviews in England before World W arII were characterized by[A] free themes.[B] casual style.on?[C] elaborate layout.[D] radical viewpoints.23. Which of the following would Shaw and Newman most probably agree[A] It is writers' duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists.[C] Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last twoparagraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days[B] The Lost Horizon in Newspapers[C] Mournful Decline of Journalism[D] Prominent Critics in MemoryText 2Over the past decade, thousands of patents have been granted for what are called business methods. received one for its "one-click" online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lifting a box.Now the nation's top patent court appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz the U.S. court of Appeals for the federal circuit said it would use a particular case to conduct a broad review of business-method patents. In re Bilski, as the case is known , is "a very big deal", says Dennis D. Crouch of the University of Missouri School of law. It "has the potential to eliminate an entire class of patents."Curbs on business-method claims would be a dramatic about-face, because it was the federal circuit itself that introduced such patents withis 1998 decision in the so-called state Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging internet companies trying to stake out exclusive rights to specific types of online transactions. Later, move established companies raced to add such patents to their files, if only as a defensive move against rivals that might beat them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents despite the fact that it questioned the legal basis forgranting them. Similarly, some Wall Street investment films armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market. The Federal circuit issued an unusual order stating that the case would be heard by all 12 of the court's judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should "reconsider" its state street Bank ruling.The Federal Circuit's action comes in the wake of a series of recent decisions by the supreme Court that has narrowed the scope of protections for patent holders. Last April, for example the justices signaled that too many patents were being upheld for "inventions" that are obvious. The judges on the Federal circuit are "reacting to the anti-patent trend at the Supreme Court", says Harold C. Wegner, a patent attorney and professor at George Washington University Law School.26. Business-method patents have recently aroused concern because of[A] their limited value to business[B] their connection with asset allocation[C] the possible restriction on their granting[D] the controversy over authorization27. Which of the following is true of the Bilski case?[A] Its ruling complies with the court decisions[B] It involves a very big business transaction[C] It has been dismissed by the Federal Circuit[D] It may change the legal practices in the U.S.28. The word "about-face" (Line 1, Para 3) most probably means[A] loss of good will[B] increase of hostility[C] change of attitude[D] enhancement of dignity29. We learn from the last two paragraphs that business-method patents[A] are immune to legal challenges[B] are often unnecessarily issued[C] lower the esteem for patent holders[D] increase the incidence of risks30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents[B] Protection for business-method patent holders[C] A legal case regarding business-method patents[D] A prevailing trend against business-method patentsText 3In his book The Tipping Point, Malcolm Gladwell argues that socialepidemics are driven in large part by the acting of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well-connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible sounding but largely untested theory called the "two step flow of communication": Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trendsIn their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required of all.The researchers' argument stems from a simple observing about social influence, with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simplydon'tinteract with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed todrive social epidemics by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example from the initial influential prove resistant, for example the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of populations manipulating a number of variables relating of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. Our work shows that the principal requirement for what we call "global cascades"– the widespread propagation of influence through networks –is the presence not of a few influentials but, rather, of a critical mass of easily influenced people, each of whom adopts, say, a look or a brand after being exposed to a single adopting neighbor. Regardless of how influential an individual is locally, he or she can exert global influence only if this critical mass is available to propagate a chain reaction.31. By citing the book The Tipping Point, the author intends to[A] analyze the consequences of social epidemics[B] discuss influentials' function in spreading ideas[C] exemplify people's intuitive response to social epidemics[D] describe the essential characteristics of influentials.32. The author suggests that the "two-step-flow theory"[A] serves as a solution to marketing problems[B] has helped explain certain prevalent trends[C] has won support from influentials[D] requires solid evidence for its validity33. What the researchers have observed recently shows that[A] the power of influence goes with social interactions[B] interpersonal links can be enhanced through the media[C] influentials have more channels to reach the public[D] most celebrities enjoy wide media attention34. The underlined phrase "these people" in paragraph 4 refers to the ones who[A] stay outside the network of social influence[B] have little contact with the source of influence[C] are influenced and then influence others[D] are influenced by the initial influential35. what is the essential element in the dynamics of social influence?[A] The eagerness to be accepted[B] The impulse to influence others[C] The readiness to be influenced[D] The inclination to rely on othersText 4Bankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim at someone else: the accounting standard-setters. Their rules, moan the banks, have forcedthem to report enormous losses, and it's just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.Unfortunately, banks' lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult.After a bruising encounter with Congress, America's Financial Accounting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statement. Bob Herz, the FASB's chairman, cried out against those who "question our motives." Yetbank shares rose and the changes enhance what one lobby group politely calls "the use of judgment by management."European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but the pressure to fold when it completes it reconstruction of rules later this year is strong. Charlie McCreevy, a European commissioner, warned the IASB that it did "not live in a political vacuum" but "in the real word" and that Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets. Today they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for years. But bank's shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy allthose supposed bargains.To get the system working again, losses must be recognized and dealt with. America's new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility from special interests. But by giving in to critics nowthey are inviting pressure to make more concessions.36. Bankers complained that they were forced to[A] follow unfavorable asset evaluation rules[B] collect payments from third parties[C] cooperate with the price managers[D] reevaluate some of their assets.37. According to the author , the rule changes of the FASB may result in[A] the diminishing role of management[B] the revival of the banking system[C] the banks' long-term asset losses[D] the weakening of its independence38. According to Paragraph 4, McCreevy objects to the IASB's attempt to[A] keep away from political influences.[B] evade the pressure from their peers.[C] act on their own in rule-setting.[D] take gradual measures in reform.39. The author thinks the banks were "on the wrong planet" in that they[A] misinterpreted market price indicators[B] exaggerated the real value of their assets[C] neglected the likely existence of bad debts.[D] denied booking losses in their sale of assets.40. The author's attitude towards standard-setters is one of[A] satisfaction.[B] skepticism.[C] objectiveness[D] sympathyPart B Directions:For Questions 41-45, choose the most suitable paragraphs from the list A-G and fill them into the numbered boxes to form a coherent text. Paragraph E has been correctly placed. There is one paragraph which does not fit in with the text. Mark your answers on ANSWER SHEET1. (10 points)[A] The first and more important is the consumer's growing preference for eating out; the consumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year across Europe, compared with growth in retail demand of 1 to 2 percent. Meanwhile, as the recession is looming large, people are getting anxious. They tend to keep a tighter hold ontheir purse and consider eating at home a realistic alternative.[B] Retail sales of food and drink in Europe's largest markets are at astandstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retailers have already tried e-commerce, with limited success, and expansion abroad. But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need.[C] Will such variations bring about a change in the overall structure of the food and drink market? Definitely not. The functioning of the market is based on flexible trends dominated by potential buyers. In other words, it is up to the buyer, rather than the seller, to decide what to buy .At any rate, this change will ultimately be acclaimed by an ever-growing number of both domestic and international consumers, regardless of how long the current consumer pattern will take hold.[D] All in all, this clearly seems to be a market in which big retailers could profitably apply their scale, existing infrastructure and proven skills in the management of product ranges, logistics, and marketing intelligence. Retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits thereby. At least, that is how it looks as a whole. Closer inspection reveals important differences among the biggest national markets, especially in their customer segments and wholesale structures, as well as the competitive dynamics of individual food and drink categories. Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities mightunseat smaller but entrenched competitors. New skills and unfamiliar business models are needed too.[E] Despite variations in detail, wholesale markets in the countries thathave been closely examined—France, Germany, Italy, and Spain—are made out of the same building blocks. Demand comes mainly from two sources: independent mom-and-pop grocery stores which, unlike large retail chains, are two small to buy straight from producers, and food service operators that cater to consumers when they don't eat at home. Such food service operators range from snack machines to large institutional catering ventures, but most of these businesses are known in the trade as "horeca": hotels, restaurants, and cafes. Overall, Europe's wholesale market for food and drink is growing at the same sluggish pace as the retail market, but the figures, when added together, mask two opposing trends.[F] For example, wholesale food and drink sales come to $268 billion in France, Germany, Italy, Spain, and the United Kingdom in 2000—more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to consolidate.[G] However, none of these requirements should deter large retailers (and even some large good producers and existing wholesalers) from tryingtheir hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.41→42→43→44→E→45Part C Directions:Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written carefully on ANSWER SHEET 2. (10 points)One basic weakness in a conservation system based wholly on economic motives is that most members of the land community have no economic value. Yet these creatures are members of the biotic community and, if its stability depends on its integrity, they are entitled to continuance.When one of these noneconomic categories is threatened and, if we happen to love it .We invert excuses to give it economic importance. At the beginning of century songbirds were supposed to be disappearing.(46) Scientists jumped to the rescue with some distinctly shaky evidence to the effect that insects would eat us up if birds failed to control them. the evidence had to be economic in order to be valid.It is painful to read these round about accounts today. We have no land ethic yet, (47) but we have at least drawn near the point of admitting that birds should continue as a matter of intrinsic right, regardless of the presenceor absence of economic advantage to us.A parallel situation exists in respect of predatory mammals and fish-eating birds. (48) Time was when biologists somewhat over worded the evidence that these creatures preserve the health of game by killing the physically weak, or that they prey only on "worthless" species.Some species of tree have been read out of the party by economics-minded foresters because they grow too slowly, or have too low a sale vale to pay as timber crops. (49) In Europe, where forestry is ecologically more advanced, the non-commercial tree species are recognized as members of native forest community, to be preserved as such, within reason.To sum up: a system of conservation based solely on economic self-interest is hopelessly lopsided. (50) It tends to ignore, and thus eventually to eliminate, many elements in the land community that lack commercial value, but that are essential to its healthy functioning. It assumes, falsely, I think, that the economic parts of the biotic clock will function without theuneconomic parts.Section Ⅲ Writing Part A51. Directions:You are supposed to write for the postgraduate association a notice to recruit volunteers for an international conference on globalization, you shouldconclude the basic qualification of applicant and the other information you think relative.You should write about 100 words. Do not sign your own name at the end of the letter. Use "postgraduate association" instead.Part B52. Directions:Write an essay of 160-200 words based on the following drawing. In your essay, you should1) describe the drawing briefly,2) explain its intended meaning, and then3) give your comments.You should write neatly on ANSHWER SHEET 2. (20 points)。

2010年全国硕士研究生入学统一考试英语试题Section I Use of EnglishDirections:完形In 1924 America's National Research Council sent two engineers to supervise a series of industrial experiments at a large telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how stop-floor lighting1 workers' productivity. Instead, the studies ended 2 giving their name to the "Hawthorne effect", the extremely influential idea that the very 3 to being experimented upon changed subjects' behavior.The idea arose because of the 4 behavior of the women in the Hawthorne plant. According to 5 of the experiments, their hourly output rose when lighting was increased, but also when it was dimmed. It did not 6 what was done in the experiment; 7something was changed, productivity rose. A(n) 8 that they were being experimented upon seemed to be9 to alter workers' behavior 10itself.After several decades, the same data were 11 to econometric the analysis. Hawthorne experiments has another surprise store 12the descriptions on record, no systematic 13was found that levels of productivity were related to changes in lighting.It turns out that peculiar way of conducting the experiments may be have let to 14 interpretation of what happed. 15, lighting was always changed on a Sunday. When work started again on Monday, output 16rose compared with the previous Saturday and 17 to rise for the next couple of days. 18, a comparison with data for weeks when there was no experimentation showed that output always went up on Monday, workers 19 to be diligent for the first few days of the week in any case, before 20 a plateau and then slackening off. This suggests that the alleged "Hawthorne effect" is hard to pin down.1. [A] affected [B] achieved [C] extracted [D] restored2. [A] at [B] up [C] with [D] off3. [A] truth [B] sight [C] act [D] proof4. [A] controversial [B] perplexing [C] mischievous [D] ambiguous5. [A] requirements [B] explanations [C] accounts [D] assessments6. [A] conclude [B] matter [C] indicate [D] work7. [A] as far as [B] for fear that [C] in case that [D] so long as8. [A] awareness [B] expectation [C] sentiment [D] illusion9. [A] suitable [B] excessive [C] enough [D] abundant10. [A] about [B] for [C] on [D] by11. [A] compared [B] shown [C] subjected [D] conveyed12. [A] contrary to [B] consistent with [C] parallel with [D] peculiar to13. [A] evidence [B] guidance [C] implication [D] source14. [A] disputable [B] enlightening [C] reliable [D] misleading15. [A] In contrast [B] For example [C] In consequence [D] As usual16. [A] duly [B] accidentally [C] unpredictably [D] suddenly17. [A] failed [B] ceased [C] started [D] continued20. [A] breaking [B] climbing [C] surpassing [D] hittingSection II Reading ComprehensionText 1Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in most big-city newspapers. Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. Theirs was a seriousbusiness, and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. These men believed in journalism as a calling, and were proud to be published in the daily press. “So few authors have brains enough or literary gift enough to keep the ir own end up in journalism,” Newman wrote, “that I am tempted to define ‘journalism’ as ‘a term of contempt applied by writers who are not read to writers who are.’”Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is now known solely as a writer of essays on the game of cricket. During his lifetime, though, he was also one of England’s foremost classical-music critics, a stylist so widely admired that his Autobiography (1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.Is there any chance that Cardus’s criticism will enjoy a revival? The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that[A] arts criticism has disappeared from big-city newspapers.[B] English-language newspapers used to carry more arts reviews.[C] high-quality newspapers retain a large body of readers.[D] young readers doubt the suitability of criticism on dailies.22. Newspaper reviews in England before World War II were characterized by[A] free themes.[B] casual style.[C] elaborate layout.[D] radical viewpoints.23. Which of the following would Shaw and Newman most probably agree on?[A] It is writers' duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists.[C] Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days[B] The Lost Horizon in Newspapers[C] Mournful Decline of Journalism[D] Prominent Critics in MemoryText 2Over the past decade, thousands of patents have been granted for what are called business methods. received one for its "one-click" online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lifting a box.Now the nation's top patent court appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz the U.S. court of Appeals for the federal circuit said it would use a particular case to conduct a broad review of business-method patents. In re Bilski, as the case is known , is "a very big deal", says Dennis D. Crouch of the University of Missouri School of law. It "has the potential to eliminate an entire class of patents."Curbs on business-method claims would be a dramatic about-face, because it was the federal circuit itself that introduced such patents with is 1998 decision in the so-called state Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging internet companies trying to stake out exclusive rights to specific types of online transactions. Later, move established companies raced to add such patents to their files, if only as a defensive move against rivals that might beat them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents despite the fact that it questioned the legal basis for granting them. Similarly, some Wall Street investment films armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market.The Federal circuit issued an unusual order stating that the case would be heard by all 12 of the court's judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should "reconsider" its state street Bank ruling.The Federal Circuit's action comes in the wake of a series of recent decisions by the supreme Court that has narrowed the scope of protections for patent holders. Last April, for example the justices signaled that too many patents were being upheld for "inventions" that are obvious. The judges on the Federal circuit are "reacting to the anti-patent trend at the Supreme Court", says Harold C. Wegner, a patent attorney and professor at George Washington University Law School.26. Business-method patents have recently aroused concern because of[A] their limited value to business[B] their connection with asset allocation[C] the possible restriction on their granting[D] the controversy over authorization27. Which of the following is true of the Bilski case?[A] Its ruling complies with the court decisions[B] It involves a very big business transaction[C] It has been dismissed by the Federal Circuit[D] It may change the legal practices in the U.S.28. The word "about-face" (Line 1, Para 3) most probably means[A] loss of good will[B] increase of hostility[C] change of attitude[D] enhancement of dignity29. We learn from the last two paragraphs that business-method patents[A] are immune to legal challenges[B] are often unnecessarily issued[C] lower the esteem for patent holders[D] increase the incidence of risks30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents[B] Protection for business-method patent holders[C] A legal case regarding business-method patents[D] A prevailing trend against business-method patentsText 3In his book The Tipping Point, Malcolm Gladwell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well-connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible sounding but largely untested theory called the "two step flow of communication": Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trendsIn their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required of all.The researchers' argument stems from a simple observing about social influence, with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example from the initial influential prove resistant, for example the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of populations manipulating a number of variables relating of populations,manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. Our work shows that the principal requirement for what we call "global cascades"– the widespread propagation of influence through networks – is the presence not of a few influentials but, rather, of a critical mass of easily influenced people, each of whom adopts, say, a look or a brand after being exposed to a single adopting neighbor. Regardless of how influential an individual is locally, he or she can exert global influence only if this critical mass is available to propagate a chain reaction.31. By citing the book The Tipping Point, the author intends to[A] analyze the consequences of social epidemics[B] discuss influentials' function in spreading ideas[C] exemplify people's intuitive response to social epidemics[D] describe the essential characteristics of influentials.32. The author suggests that the "two-step-flow theory"[A] serves as a solution to marketing problems[B] has helped explain certain prevalent trends[C] has won support from influentials[D] requires solid evidence for its validity33. What the researchers have observed recently shows that[A] the power of influence goes with social interactions[B] interpersonal links can be enhanced through the media[C] influentials have more channels to reach the public[D] most celebrities enjoy wide media attention34. The underlined phrase "these people" in paragraph 4 refers to the ones who[A] stay outside the network of social influence[B] have little contact with the source of influence[C] are influenced and then influence others[D] are influenced by the initial influential35. what is the essential element in the dynamics of social influence?[A] The eagerness to be accepted[B] The impulse to influence others[C] The readiness to be influenced[D] The inclination to rely on othersText 4Bankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim at someone else: the accounting standard-setters. Their rules, moan the banks, have forced them to report enormous losses, and it's just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.Unfortunately, banks' lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult.After a bruising encounter with Congress, America's Financial Accounting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statement. Bob Herz, the FASB's chairman, cried out against those who "question our motives." Yet bank shares rose and the changes enhance what one lobby group politely calls "the use of judgment by management."European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but the pressure to fold when it completes it reconstruction of rules later this year is strong. Charlie McCreevy, a European commissioner, warned the IASB that it did "not live in a political vacuum" but "in the real word" and that Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets. Today they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for years. But bank's shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. America's new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility from special interests. But by giving in to critics now they areinviting pressure to make more concessions.36. Bankers complained that they were forced to[A] follow unfavorable asset evaluation rules[B] collect payments from third parties[C] cooperate with the price managers[D] reevaluate some of their assets.37. According to the author , the rule changes of the FASB may result in[A] the diminishing role of management[B] the revival of the banking system[C] the banks' long-term asset losses[D] the weakening of its independence38. According to Paragraph 4, McCreevy objects to the IASB's attempt to[A] keep away from political influences.[B] evade the pressure from their peers.[C] act on their own in rule-setting.[D] take gradual measures in reform.39. The author thinks the banks were "on the wrong planet" in that they[A] misinterpreted market price indicators[B] exaggerated the real value of their assets[C] neglected the likely existence of bad debts.[D] denied booking losses in their sale of assets.40. The author's attitude towards standard-setters is one of[A] satisfaction.[B] skepticism.[C] objectiveness[D] sympathyPart BDirections:选段排序[A] The first and more important is the consumer's growing preference for eating out; the consumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5 percenta year across Europe, compared with growth in retail demand of 1 to 2 percent. Meanwhile, as the recession is looming large, people are getting anxious. They tend to keep a tighter hold on their purse and consider eating at home a realistic alternative.[B] Retail sales of food and drink in Europe's largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retailers have already tried e-commerce, with limited success, and expansion abroad. But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need.[C] Will such variations bring about a change in the overall structure of the food and drink market? Definitely not. The functioning of the market is based on flexible trends dominated by potential buyers. In other words, it is up to the buyer, rather than the seller, to decide what to buy .At any rate, this change will ultimately be acclaimed by an ever-growing number of both domestic and international consumers, regardless of how long the current consumer pattern will take hold.[D] All in all, this clearly seems to be a market in which big retailers could profitably apply their scale, existing infrastructure and proven skills in the management of product ranges, logistics, and marketing intelligence. Retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits thereby. At least, that is how it looks as a whole. Closer inspection reveals important differences among the biggest national markets, especially in their customer segments and wholesale structures, as well as the competitive dynamics of individual food and drink categories. Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities might unseat smaller but entrenched competitors. New skills and unfamiliar business models are needed too.[E] Despite variations in detail, wholesale markets in the countries that have been closely examined—France, Germany, Italy, and Spain—are made out of the same building blocks. Demand comes mainly from two sources: independent mom-and-pop grocery stores which, unlike large retail chains, are two small to buy straight from producers, and food service operators that cater to consumers when they don't eat at home. Such food service operators range from snack machines to large institutional catering ventures, but most of these businesses are known in the trade as "horeca": hotels, restaurants, and cafes. Overall, Europe's wholesale market for food and drink is growing at the same sluggish pace as the retail market, but the figures,when added together, mask two opposing trends.[F] For example, wholesale food and drink sales come to $268 billion in France, Germany, Italy, Spain, and the United Kingdom in 2000—more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to consolidate.[G] However, none of these requirements should deter large retailers (and even some large good producers and existing wholesalers) from trying their hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.41→42→43→44→E→45Part C翻译One basic weakness in a conservation system based wholly on economic motives is that most members of the land community have no economic value. Yet these creatures are members of the biotic community and, if its stability depends on its integrity, they are entitled to continuance.When one of these noneconomic categories is threatened and, if we happen to love it .We invert excuses to give it economic importance. At the beginning of century songbirds were supposed to be disappearing. (46) Scientists jumped to the rescue with some distinctly shaky evidence to the effect that insects would eat us up if birds failed to control them. the evidence had to be economic in order to be valid.It is painful to read these round about accounts today. We have no land ethic yet, (47) but we have at least drawn near the point of admitting that birds should continue as a matter of intrinsic right, regardless of the presence or absence of economic advantage to us.A parallel situation exists in respect of predatory mammals and fish-eating birds. (48) Time was when biologists somewhat over worded the evidence that these creatures preserve the health of game by killing the physically weak, or that they prey only on "worthless" species.Some species of tree have been read out of the party by economics-minded foresters because they grow too slowly, or have too low a sale vale to pay as timber crops. (49) In Europe, where forestry is ecologically more advanced, the non-commercial tree species are recognized as members of native forest community, to be preserved as such, within reason.To sum up: a system of conservation based solely on economic self-interest is hopelesslylopsided. (50) It tends to ignore, and thus eventually to eliminate, many elements in the land community that lack commercial value, but that are essential to its healthy functioning. It assumes, falsely, I think, that the economic parts of the biotic clock will function without the uneconomic parts.2010年全国硕士研究生入学统一考试英语试题答案Part C (10 points)46.科学家们提出一些明显站不住脚的证据迅速来拯救，其大意是：如果鸟类无法控制害虫，那么这些害虫就会吃光我们人类。

2010年考研英语一Section I Use of EnglishDirections:Read the following text.Choose the best word(s)for each numbered blank.and mark[A]，[B]，[C]or[D]on ANSWER SHEET1.(10points)In1924American National Research Council sent to engineer to supervise a series of experiments at a telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how stop-floor lighting__1__workers productivity. Instead，the studies ended__2__giving their name to the“Hawthorne effect”the extremely influential idea the very__3__to being experimented upon changed subjects’behaviorThe idea arose because of the__4__behavior of the women in the plant.According to__5__of the experiments their hourly output rose when lighting was increased, but also when it was dimmed.It did not__6__what was done in the experiment.__7__something was changed productivity rose.A(n)__8__that they were being experimented upon seemed to be__9__to alter workers'behavior__10__itself After several decades，the same data were__11__to econometric the analysis Hawthorne experiments has another surprise store12the descriptions on record，no systematic__13__was found that levels of productivity were related to changes in lightingIt turns out that peculiar way of conducting the experiments may be have let to__14__interpretation of what happened.__15__，lighting was always changed on a Sunday When work started again on Monday,output__16__rose compared with the previous Saturday and__17__to rise for the next couple of days__18__，a comparison with data for weeks when there was no experimentation showed that output always went up on Monday,workers__19__to be diligent for the first few days of the week in any case，before__20__a plateau and then slackening off.This suggests that the alleged“Hawthorne effect”is hard to pin down1.[A]affected[B]achieved[C]extracted[D]restored2.[A]at[B]up[C]with[D]off3.[A]truth[B]sight[C]act[D]proof4.[A]controversial[B]perplexing[C]mischievous[D]ambiguous5.[A]requirements[B]explanations[C]accounts[D]assessments6.[A]conclude[B]matter[C]indicate[D]work7.[A]as far as[B]for fear that[C]in case that[D]so long as8.[A]awareness[B]expectation[C]sentiment[D]illusion9.[A]suitable[B]excessive[C]enough[D]abundant10.[A]about[B]for[C]on[D]by11.[A]compared[B]shown[C]subjected[D]conveyed12.[A]contrary to[B]consistent with[C]parallel with[D]peculiar to13.[A]evidence[B]guidance[C]implication[D]source14.[A]disputable[B]enlightening[C]reliable[D]misleading15.[A]In contrast[B]For example[C]In consequence[D]As usual16.[A]duly[B]accidentally[C]unpredictably[D]suddenly17.[A]failed[B]ceased[C]started[D]continued20.[A]breaking[B]climbing[C]surpassing[D]hittingSectionⅡReading ComprehensionPart ADirections：Read the following four texts.Answer the questions below each text by choosing[A]，[B]，[C]or[D].Mark your answers on ANSWER SHEET1.(40points) Text2Over the past decade,thousands of patents have seen granted for what are called business methods.Amazon com received one for its“one-click”online payment system Merrill Lynch got legal protection for an asset allocation strategy.One inventor patented a technique for lying a box。

2010年考研英语(一)真题及答案解析2010年考研英语(一)真题及答案解析2010年考研英语(一)真题及答案解析Section I Use of EnglishDirections:Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on the ANSWER SHEET. (10 points)The idea that hard work is the key to success is nothing new.1,_____new research from psychologist Anders Ericsson and 2_____ colleagues suggests that practice is the magic number of greatness.Ericsson studies thousands of chess players, musicians, athletes and others. He 3_____ out the average number of training hours per week the people he studied 4_____ in _____ to reach world-class levels of performance. Across the board, 5_____ to the 10 years or 10,000 hours were required. 6_____, more recent research_____ out that the amount of practice time needed may vary in fields that____ many social or physical activities. 7_____, deliberate practice is the key ingredient for achieving______ results in any field.Deliberate practice is not just mindless repetition. It is a purposeful and thoughtful 8_____ that requires intense focus. 9_____have discovered that top performers spend less time in _____ practice compared to average performers, but their practice is so much more productive. They grow_____, receive constant feedback and continually 10_____ their performance.Achieving world-class performance, according to Ericsson, is not about talent or innate ability; it is all about deliberate practice.1. [A] But[B] Or [C] So [D] Yet2. [A] their[B] his [C] other [D] the3. [A] found [B] turned[C] checked[D] carried4. [A] took part [B] trained [C] relied [D] engaged5. [A] up to [B] for [C] in addition [D] by far6. [A] Consequently [B] Importantly[C] Additionally[D] Meanwhile7. [A] Although [B] Besides[C] However[D] Therefore8. [A] future[B] experience [C] exercise [D] performance9. [A] Workers [B] Researchers [C] Engineers [D] Scientists10. [A] evaluate[B] develop [C] explain [D] demonstrate解析：1. [A] But 是转折连词，与"hard work is the key to success"对立，而下文要说明practice才是成功的关键，所以应该选[A] But。

4.[A]convoversial [B]perplexing [c]mischieous
[D]ambig[B]cxplanalions [C]accounts
[D]assements
6[A]conclude [B]matter [C]indicate [D]work 7[A]as faras [B]for fearthat [C]in casethat [D]so long as
1.[A] affected [B]achieved [C]exlracted [D]restored 2[A]at [B]up [C]with [D]Off 3[A]Wuth [B]sight [C]act [D]proof
It turns out that peculiar way of conducting the c~enments may be have let to __14__interpretation of what happed.__15__，tighring was always changed on a Sunday When work started again on Monday, output __16__ rose compared with the previous Saturday and __17__ to rise for the next couple of days __18__ , a comparison with data for weeks whenthere was no expenmentation showed that output always went up On Monday, workers __19__to be duigent for the first few days of the week in any case，before __21__a plateau and then slackening off This suggests that the alleged‖ Hawthorne effect―is hard to ptn down

2010年1月考研英语真题及答案（一）S ection I Use of EnglishDnecclious:Read the following text.Choose the bcsl word(s) for each numbcred blank.and mark[A]，[B]，[C]or[D]on ANSWER SHEET 1. (10 points)In 1924 American' National Research Council sent to engineer to supervise监督a series of experiments at a telephone-parts factory called the Hawhtore Plant near Chicago It hoped 【they would learn how stop-floor Egnting __1__ workors productivity生产率Instea d（eg: I don’t like offee.Could I please have tea instead?）】他们想通过实验探究车间照明是如何影响工人的生产率的，the studies ended__2__ giving their name to the―Hawhthome effect‖the extremely非常inflentlcel ldea the veey__3__to bemg expenmented upon changed subjects’behavior The idea arose because of the__4__behavior of the women in the plato.Accordmg to __5__of the cxpetmems.their.houriy output rose when hghtmg was increased.but also when it was dimmed. It did not __6__what was done in the expenment. __7__sometmg was changed.produchnty rose A(n) __8__ that they were bemg experimented upon seemed to be __9__t0 alterworkers' bchamor __10__ uselfAfter several decades，the salile data were __11__to econometric the analysis Hawthorne experiments has another surprise store j2一the descnpuons on record，no systematic __13__was foundthat lcvcls of produchxnty wererelated to changes in lightingIt turns out that peculiar way of conducting the c~enments may be have let to __14__interpretation of what happed.__15__，tighring was always changed on a Sunday When work started again on Monday, output __16__ rose compared with the previous Saturday and __17__ to rise for the next couple of days __18__ , a comparison with data for weeks whenthere was no expenmentation showed that output always went up On Monday, workers __19__to be duigent for the first few days of the week in any case，before __21__a plateau and then slackening off This suggests that the alleged‖ Hawthorne effect―is hard to ptn down1.[A] affected 影响[B]achieved [C]exlracted提取。

2010年全国硕士研究生入学统一考试英语试题附答案详解(试题一)20__a plateau and then slackening off. This suggests that the alleged” Hawthor ne effect “ is hard topin down.1. [A] affected [B] achieved [C] extracted [D] restored2. [A] at [B]up [C] with [D] off3. [A]truth [B]sight [C] act [D] proof4. [A] controversial [B] perplexing [C]mischievous [D] ambiguous5. [A]requirements [B]explanations [C] accounts [D] assessments6. [A] conclude [B] matter [C] indicate [D] work7. [A] as far as [B] for fear that [C] in case that [D] so long as8. [A] awareness [B] expectation [C] sentiment [D] illusion9. [A] suitable [B] excessive [C] enough [D] abundant10. [A] about [B] for [C] on [D] by11. [A] compared [B]shown [C] subjected [D] conveyed12. [A] contrary to [B] consistent with [C] parallel with [D] pealliar to13. [A] evidence [B]guidance [C]implication [D]source14. [A] disputable [B]enlightening [C]reliable [D]misleading15. [A] In contrast [B] For example [C] In consequence [D] As usual16. [A] duly [B]accidentally [C] unpredictably [D] suddenly17. [A]failed [B]ceased [C]started [D]continued20. [A]breaking [B]climbing [C]surpassing [D]hitingSection II Reading ComprehensionPart ADirections:Read the following four texts. Answer the questions below each text by choosi ng [A], [B], [C]or [D]. Mark your answers on ANSWER SHEET 1. (40 points) Text 1Of all the changes that have taken place in English-language newspapers duri ng the pastquarter-century, perhaps the m ost far-reaching has been the ine xorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the a ge of forty toimagine a time when high-quality arts criticism could be found i n most big-city newspapers. Yeta considerable number of the most significa nt c ollections of criticism published in the 20thcentury consisted in large part of new spaper reviews. To read such books today is to marvel at the fact thattheir learned contents were once deemed suitable for publication in general-circulation dailies.We are even farther rem oved from the unfocused newspaper review spublis hed in Englandbetween the turn of t he 20th century and the eve of World War Ⅱ, at a time when newsprintwas dirt-c heap and stylish arts crit icism was consi dered an ornament to the publicat ions inwhich it appe ared. In those far-off days, it was taken for granted tha t the cri tics of majorpapers woul dwri te in detail and at length about the even ts they covered. Theirs was a seriousbusiness, and even those reviewers who wore their learning lightly, like George Bern ard Shawand Ernest Newman, co uld be trus ted to know what they were a bout. These men believed injournal ism as a calling, and were proud to be published in the daily press.“So few authors havebrains enough or literary gift enough to keep their own end up in journalism, ”Newman wrote,“that I am tempted to define…journalism' as …a term of cont empt appl ied by writers who are notread to writers who are'. ”Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the ManchesterGuardian from 1917 until shortly before his death in 1975, is now known solely as a writer ofessays ont he game of cricket. During his l i fetime, though, he was also one of England'sforemost classical-music critics, and a stylist so widely admired that hisAutobiography（1947）became a best-seller. He was knighted in 1967, the first music critic tobe so ho nored. Yet on ly one of his books is now in print, and his vast body of writi ngs onmusic is unknown save to specialists.Is there any chance that Cardus's criticism will enjoy a revi val? The prospect seems remote.Jour nalistic tastes had changed long before his death, and po stmodern reader shave little usefor the ric hly upholstered Vicwardian pros e in which he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that[A] arts criticism has disappeared from big-city newspapers.[B] English-language newspapers used to carry more arts reviews.[C] high-quality newspapers retain a large body of readers.[D] young readers doubt the suitability of criticism on dailies.22. Newspaper reviews in England before world warⅡwere characterized by[A] free themes.[B] casual style.[C] elaborate layout.[D] radical viewpoints.23. which of the following would Shaw and Newman most probably agree on ？[A] It is writers' duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists.[C] Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C]His style caters largely to modern specialists.[D]His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days.[B] The lost Horizon in Newspapers.[C] Mournful Decline of Journalism.[D] Prominent Critics in Memory.Text 2Over the past decade, thousands of patents have been granted for what are called businessmethods. received one for its “one-click” online p ayment system. Merrill Lynch got legal protection for an asset allocation str ategy. One inventor patented a technique for liftinga box.Now the nation's top patent court appears completely ready to scale back on business-methodpatents, which have been controversial ever since they we re first authorized 10 years ago. Ina move that has intellectual-property la wyers abuzz the U.S. court of Appeals for the federalcircuit said it would use a particular case to conduct a broad review of business-methodpatents. In r e Bilski , as the case is known , is “a very big deal”, says Dennis'D. Crouch of theUniversity of Missouri School of law. It “has the potential to eliminate an entire class ofpatents.”Curbs on business-method claims would be a dramatic about-face, because i t was the federalcircuit itself that introduced such patents with is 1998 decisi on in the so-called state StreetBank case, approving a patent on a way of po oling mutual-fund assets. That ruling producedan explosion in business-method patent filings, initially by emerging internet companiestrying to stake out exclusive pinhts to specific types of online transactions. Later, move es tablished companies raced to add such patents to their files, if only as a defe nsive moveagainst rivals that might beat them to the punch. In 2005, IBM n oted in a court filing that ithad been issued more than 300 business-method patents despite the fact that it questionedthe legal basis for granting them. S imilarly, some Wall Street investment films armedthemselves with patents for financial products, even as they took positions in court cases opposing the pr actice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market.The Federal circuit issued an unusual order stating that the c ase would be heard by all 12 ofthe court's judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should”recon sider” its state street Bank ruling.The Federal Circuit's action comes in the wake of a series of recent decisions by the supreme Count that has narrowed the scope of protections for patent holders. Last April, for examplethe justices signaled that too many patents w ere being upheld for “inventions” that are obvious. The judges on the Federal circuit are “reacting to the anti_ patent trend at the supreme court” ,says H arole C.wegner, a partend attorney and professor at aeorgeWashington Univ ersity Law School.26. Business-method patents have recently aroused concern because of[A] their limited value to business[B] their connection with asset allocation[C] the possible restriction on their granting[D] the controversy over authorization27. Which of the following is true of the Bilski case?[A] Its ruling complies with the court decisions[B] It involves a very big business transaction[C] It has been dismissed by the Federal Circuit[D] It may change the legal practices in the U.S.28. The word “about-face” (Line 1, Paro 3) most probably means[A] loss of good will[B] increase of hostility[C] change of attitude[D] enhancement of dignity29. We learn from the last two paragraphs that business-method patents[A] are immune to legal challenges[B] are often unnecessarily issued[C] lower the esteem for patent holders[D] increase the incidence of risks30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents[B] Protection for business-method patent holders[C] A legal case regarding business-method patents[D] A prevailing trend against business-method patentsText 3In his book The Tipping Point, Malcolm Aladuell argues that social epidemics are driven in largepart by the acting of a tiny minority of special individuals, often called influentials, who areunusually informed, persuasive, or well-co nnected. The idea is intuitively compelling, but itdoesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible sounding b ut largely untested theory called the “two step flow of communication”: Inf ormation flows from themedia to the influentials and from them to everyone e lse. Marketers have embraced the two-step flow because it suggests that if th ey can just find and influence the influentials, thoseselected people will do mo st of the work for them. The theory also seems to explain the suddenand une xpected popularity of certain looks, brands, or neighborhoods. In many su ch cases,a cursory search for causes finds that some small group of people w as wearing, promoting, ordeveloping whatever it is before anyone else paid at tention. Anecdotal evidence of this kind fitsnicely with the idea that only cert ain special people can drive trendsIn their recent work, however, some researchers have come up with the findi ng that influentialshave far less impact on social epidemics than is generally supposed. In fact, they don't seemto be required of all.The researchers' argument stems from a simple observing about social influe nce, with the exception of a few celebrities like Oprah Winfrey-whose outsize presence is primarily a function of media, not interpersonal, influence-even t he most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, accordin g to the two-step-flow theory, are supposed to drive social epidemicsby influencing their friends and colleagues directly. For a social epidemic to occur, however,each person so affected, must then influence his or her own acquai ntances, who must in turninfluence theirs, and so on; and just how many oth ers pay attention to each of these peoplehas little to do with the initial influe ntial. If people in the network just two degrees removedfrom the initial infl uential prove resistant, for example from the initial influential prove resis tant, for example the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers stud ied the dynamicsof populations manipulating a number of variables relating of populations, manipulating anumber of variables relating to people's ability to influence others and their tendency to beinfluenced. Our work shows that th e principal requirement for what we call “global cascades”-the widespread propagation of influence through networks - is the presence not of a fewinfl uentials but, rather, of a critical mass of easily influenced people, each of w hom adopts, say,a look or a brand after being exposed to a single adopting neighbor. Regardless of how influential an individual is locally, he or she can exert global influence only if this critical mass is available to propagate a chain reaction.31.By citing the book The Tipping Point, the author intends to[A]analyze the consequences of social epidemics[B]discuss influentials' function in spreading ideas[C]exemplify people's intuitive response to social epidemics[D]describe the essential characteristics of influentials.32.The author suggests that the “two-step-flow theory”[A]serves as a solution to marketing problems[B]has helped explain certain prevalent trends[C]has won support from influentials[D]requires solid evidence for its validity33.what the researchers have observed recently shows that[A] the power of influence goes with social interactions[B] interpersonal links can be enhanced through the media[C] influentials have more channels to reach the public[D] most celebrities enjoy wide media attention34.The underlined phrase“these people” in paragraph 4 refers to the ones w ho[A] stay outside the network of social influence[B] have little contact with the source of influence[C] are influenced and then influence others[D] are influenced by the initial influential35.what is the essential element in the dynamics of social influence?[A]The eagerness to be accepted[B]The impulse to influence others[C]The readiness to be influenced[D]The inclination to rely on othersText 4Bankers have been blaming themselves for their troubles in public. Behind th e scenes, theyhave been taking aim at someone else: the accounting standar d-setters. Their rules, moan thebanks, have forced them to report enormou s losses, and it's just not fair. These rules saythey must value some assets at the price a third party would pay, not the price managers andregulators woul d like them to fetch.Unfortunately, banks' lobbying now seems to be working. The details may be unknowable, butthe independence of standard-setters, essential to the pro per functioning of capital markets,is being compromised. And, unless banks c arry toxic assets at prices that attract buyers,reviving the banking system wil l be difficult.After a bruising encounter with Congress, America's Financial Accounting Sta ndards Board(FASB) rushed through rule changes. These gave banks more fre edom to use models to valueilliquid assets and more flexibility in recognizing losses on long-term assets in their income statement. Bob Herz, the FASB's chairman, cried out against those who “question ourmotives.” Yet bank share s rose and the changes enhance what one lobby group politely calls“the use of judgment by management.”European ministers instantly demanded that the International Accounting Sta ndards Board(IASB) do likewise. The IASB says it does not want to act withou t overall planning, but the pressure to fold when it completes it reconstruc tion of rules later this year is strong. CharlieMcCreevy, a European commissio ner, warned the IASB that it did “not live in a political vacuum”but “in the re al word” and that Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overv alued assets.Today they argue that market prices overstate losses, becausethey largely reflect the temporary illiquidity of markets, not the likely exten t of bad debts. The truth will not be knownfor years. But bank's shares trade below their book value, suggesting that investors are skeptical. And dead ma rkets partly reflect the paralysis of banks which will not sell assets forfear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. A merica's new planto buy up toxic assets will not work unless banks mark ass ets to levels which buyers find attractive. Successful markets require indepe ndent and even combative standard-setters.The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions,for example, ag ainst hostility form special interests. But by giving in to critics now they are i nviting pressure to make more concessions.36. Bankers complained that they were forced to[A] follow unfavorable asset evaluation rules[B]collect payments from third parties[C]cooperate with the price managers[D]reevaluate some of their assets.37.According to the author , the rule changes of the FASB may result in[A]the diminishing role of management[B]the revival of the banking system[C]the banks' long-term asset losses[D]the weakening of its independence38.According to Paragraph 4, McCreevy objects to the IASB's attempt to[A]keep away from political influences.[B]evade the pressure from their peers.[C]act on their own in rule-setting.[D]take gradual measures in reform.39.The author thinks the banks were “on the wrong planet”in that they[A]misinterpreted market price indicators[B]exaggerated the real value of their assets[C]neglected the likely existence of bad debts.[D]denied booking losses in their sale of assets.40.The author's attitude towards standard-setters is one of[A]satisfaction.[B]skepticism.[C]objectiveness[D]sympathyPart BDirections:For Questions 41-45, choose the most suitable paragraphs from the list A-G and fill them intothe numbered boxes to form a coherent text. Paragraph E h as been correctly placed. There isone paragraph which dose not fit in with th e text. Mark your answers on ANSWER SHEET1. (10points)[A] The first and more important is the consumer's growing preference for e ating out; theconsumption of food and drink in places other than homes has ri sen from about 32 percent oftotal consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by2005. This development is boosti ng wholesale demand from the food service segment by 4 to5 percent a year across Europe, compared with growth in retail demand of 1 to 2 percent.Me anwhile, as the recession is looming large, people are getting anxious. They t end to keep atighter hold on their purse and consider eating at home a realis tic alternative.[B] Retail sales of food and drink in Europe's largest markets are at a standsti ll, leavingEuropean grocery retailers hungry for opportunities to grow. Most le ading retailers have alreadytried e-commerce, with limited success, and ex pansion abroad. But almost all have ignoredthe big, profitable opportunity in their own backyard: the wholesale food and drink trade,which appears to b e just the kind of market retailers need.[C] Will such variations bring about a change in the overall structure of the f ood and drinkmarket? Definitely not. The functioning of the market is based o n flexible trends dominated by potential buyers. In other words, it is up to t he buyer, rather than the seller, to decide what tobuy .At any rate, this chang e will ultimately be acclaimed by an ever-growing number of both domesti c and international consumers, regardless of how long the current consumer pattern will take hold.[D] All in all, this clearly seems to be a market in which big retailers could pro fitably apply their scale, existing infrastructure and proven skills in the manag ement of product ranges, logistics,and marketing intelligence. Retailers tha t master the intricacies of wholesaling in Europe maywell expect to rake in su bstantial profits thereby. At least, that is how it looks as a whole.Closer ins pection reveals important differences among the biggest national markets, e speciallyin their customer segments and wholesale structures, as well as the competitive dynamics ofindividual food and drink categories. Big retailers mu st understand these differences beforethey can identify the segments of Eu ropean wholesaling in which their particular abilities mightunseat smaller but entrenched competitors. New skills and unfamiliar business models arenee ded too.[E] Despite variations in detail, wholesale markets in the countries that have been closelyexamined-France, Germany, Italy, and Spain-are made out of the same building blocks. Demandcomes mainly from two sources: independen t mom-and-pop grocery stores which, unlike large retail chains, are two small to buy straight from producers, and food service operators that cater to cons umers when they don't eat at home. Such food service operators range from snack machines to large institutional catering ventures, but most of these b usinesses areknown in the trade as “horeca”: hotels, restaurants, and cafes. Overall, Europe's wholesalemarket for food and drink is growing at the same sluggish pace as the retail market, but thefigures, when added together, m ask two opposing trends.[F] For example, wholesale food and drink sales come to $268 billion in Franc e, Germany, Italy,Spain, and the United Kingdom in 2000-more than 40 perc ent of retail sales. Moreover,average overall margins are higher in wholesal e than in retail; wholesale demand from the foodservice sector is growing qui ckly as more Europeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for whole salersto consolidate.[G] However, none of these requirements should deter large retailers (and e ven some largegood producers and existing wholesalers) from trying their ha nd, for those that master theintricacies of wholesaling in Europe stand to rea p considerable gains.Part CDirections:Read the following text carefullyand then translate the underlined segments i nto Chinese. Yourtranslation should bewritten clearly on ANSWER SHEET 2.(10 points)One basic weakness in a conservation system based wholly on econom ic motives is thatmost members of the land community have no economic valu e. Yet these creatures aremembers of the biotic community and, if its stabil ity depends on its integrity, they are entitled to continuance.When one of these noneconomic categories is threatened and, if we happen t o love it, we invent excuses to give it economic importance. At the beginning of the century songbirds weresupposed to be disappearing.(46)Scientists ju m ped to the rescue with some distinctly shaky evidence to the effect that ins ects would eat us up if birds failed to control them. The evidence had to be e conomic in order to be valid.It is painful to read these roundabout accounts today. We have no land ethic yet,(47) but wehave at least drawn nearer the point of adm itting that birds should continue as a matter of intrinsic right, regardless of the presence or absen ce of economic advantage to us.A parallel situation exists in respect of predatory mammals and fish-eating bi rds.(48) Timewas when biologists som ewhat overworked the evidence that these creatures preserve thehealth of game by killing the physically weak, or tha t they prey only on “worthless”species.Here again, the evidence had to b e economic in order to be valid. It is only in recent years thatwe hear the mor e honest argumentthat predators are members of the community, and that nospecial interest has the right to exte rminate the m f or the sake of a benef it, real or fancied, toitself.Some species of tree have been“read out of the party” by economics-minded foresters becausethey grow too slowly, or have too low a sale value to pay as timber crops.(49) In Europe,where forestry is ecologically more advanced, the noncommercial tree species are recognizedas members of native forest c ommunity, to be preserved as such, within reason. Moreover,some have be en found to have a valuable function in building up soil fertility. The interd ependence of the forest and its constit uent tree species, ground flora, and fauna istaken for granted.To sum up: a systemof conservation based solely on economic self-interest i s hopelesslylopsided.(50) It tends to ignore , and thus eventually to eliminate, many elements i n theland community that lack commercial value,but that are essential to its healthy functioning. Itassumes, falsely, that the economic parts of the bioti c clock will function without theuneconomic parts.Section III WritingPart A51. Directions:You are supposed to write for the Postgraduates' Associ ation a notice to recr uit volunteers foran international c onference on globalization. The notice sho uld include the basic qualificationsofapplicants and other information which yo u think is relevant.You should write about 100 words on ANSWER SHEET 2.Do not sign your own nam e at the end of the notice. Use "postgraduates' Ass ociation" instead. （10 points）Part B52. Directions:Write an essay of 160-200 words based on the following drawing. In your ess ay, you should1) describe the drawing briefly,2) explain its intended meaning, and3) give your comments.You should write neatly on ANSWER SHEET 2. （20 points）Section I: Use of English (10 points)1. A2. B3. C4. B5. C6. B7. D8. A9. C10. D11. C12. A13. A14. D15. B16. A17. D18. C19. B20. DSection II: Reading Comprehension (60 points) Part A (40 points)21. B22. A23. D24. A25. B26. C27. D28. C29. B30. A31. B32. D33. A34. C35. C36. A37. D38. C39. B40. DPart B (10 points)41. B42. F43. D44. G45. APart C (10 points)46 . 科学家们赶紧拿出某些明显站不住脚的证据来补救，大致说的是如果鸟儿不能控制昆虫数量的话，昆虫就会把我们吃光。

2010年全国硕士研究生入学统一考试英语试题Section I Use of EnglishDirections:Read the following text.Choose the best word(s)for each numbered blank and mark[A],[B],[C]or[D]on ANSWER SHEET 1.(10 points)In 1924 America's National Research Council sent two engineers to supervise a series of industrial experiments at a large telephone-parts factory called the Hawthorne Plant near Chicago.It hoped they would learn how stop-floor lighting 1 workers' productivity.Instead,the studies ended 2 giving their name to the"Hawthorne effect",the extremely influential idea that the very 3 to being experimented upon changed subjects' behavior.The idea arose because of the 4 behavior of the women in the Hawthorne plant.According to 5 of the experiments,their hourly output rose when lighting was increased,but also when it was dimmed.It did not 6 what was done in the experiment; 7 something was changed,productivity rose.A(n) 8 that they were being experimented upon seemed to be 9 to alter workers' behavior 10 itself.After several decades,the same data were 11 to econometric the analysis.Hawthorne experiments has another surprise store 12 the descriptions on record,no systematic 13 was found that levels of productivity were related to changes in lighting.It turns out that peculiar way of conducting the experiments may be have let to 14 interpretation of what happened. 15 ,lighting was always changed on a Sunday.When work started again on Monday,output 16 rose compared with the previous Saturday and 17 to rise for the next couple of days. 18 ,a comparison with data for weeks when there was no experimentation showed that output always went up on Monday,workers 19 to be diligent for the first few days of the week in any case,before 20 a plateau and then slackening off.This suggests that the alleged"Hawthorne effect"is hard to pin down.Section II Reading ComprehensionPart ADirections:Read the following four texts.Answer the questions below each text by choosing[A],[B],[C]or[D].Mark your answers on ANSWER SHEET 1.(40 points)Text 1Of all the changes that have taken place in English-language newspapers during the past quarter-century,perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in mostbig-city newspapers.Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews.To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War II,at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared.In those far-off days,it was taken for granted that the critics of major papers would write in detail and at length about the events they covered.Theirs was a serious business,and even those reviewers who wore their learning lightly,like George Bernard Shaw and Ernest Newman,could be trusted to know what they were about.These men believed in journalism as a calling,and were proud to be published in the daily press.“So few authors have brains enough or literary gift enough to keep their own end up in journalism,”Newman wrote,“that I am tempted to define‘journalism’ as‘a term of contempt applied by writers who are not read to writers who are.’”Unfortunately,these critics are virtually forgotten.Neville Cardus,who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975,is now known solely as a writer of essays on the game of cricket.During hislifetime,though,he was also one of England’s foremost classical-music critics,a stylist so widely admired that his Autobiography(1947)became a best-seller.He was knighted in 1967,the first music critic to be so honored.Yet only one of his books is now in print,and his vast body of writings on music is unknown save to specialists.Is there any chance that Cardus’s criticism will enjoy a revival?The prospect seems remote.Journalistic tastes had changed long before his death,and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized.Moreover,the amateur tradition in music criticism has been in headlong retreat.21.It is indicated in Paragraphs 1 and 2 that[A]arts criticism has disappeared from big-city newspapers.[B]English-language newspapers used to carry more arts reviews.[C]high-quality newspapers retain a large body of readers.[D]young readers doubt the suitability of criticism on dailies.22.Newspaper reviews in England before World War II were characterized by[A]free themes.[B]casual style.[C]elaborate layout.[D]radical viewpoints.23.Which of the following would Shaw and Newman most probably agree on?[A]It is writers 'duty to fulfill journalistic goals.[B]It is contemptible for writers to be journalists.[C]Writers are likely to be tempted into journalism.[D]Not all writers are capable of journalistic writing.24.What can be learned about Cardus according to the last two paragraphs?[A]His music criticism may not appeal to readers today.[B]His reputation as a music critic has long been in dispute.[C]His style caters largely to modern specialists.[D]His writings fail to follow the amateur tradition.25.What would be the best title for the text?[A]Newspapers of the Good Old Days[B]The Lost Horizon in Newspapers[C]Mournful Decline of Journalism[D]Prominent Critics in MemoryText 2Over the past decade,thousands of patents have been granted for what are called business received one for its"one-click"online payment system.Merrill Lynch got legal protection for an asset allocation strategy.One inventor patented a technique for lifting a box.Now the nation's top patent court appears completely ready to scale back on business-method patents,which have been controversial ever since they were firstauthorized 10 years ago.In a move that has intellectual-property lawyers abuzz the U.S.court of Appeals for the federal circuit said it would use a particular case to conduct a broad review of business-method patents.In re Bilski,as the case is known,is"a very big deal",says Dennis D.Crouch of the University of Missouri School of law.It"has the potential to eliminate an entire class of patents."Curbs on business-method claims would be a dramatic about-face,because it was the federal circuit itself that introduced such patents with its 1998 decision in theso-called state Street Bank case,approving a patent on a way of pooling mutual-fund assets.That ruling produced an explosion in business-method patent filings,initially by emerging internet companies trying to stake out exclusive rights to specific types of online ter,more established companies raced to add such patents to their files,if only as a defensive move against rivals that might beat them to the punch.In 2005,IBM noted in a court filing that it had been issued more than 300 business-method patents despite the fact that it questioned the legal basis for granting them.Similarly,some Wall Street investment films armed themselves with patents for financial products,even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market.The Federal circuit issued an unusual order stating that the case would be heard by all 12 of the court's judges,rather than a typical panel of three,and that one issue it wants to evaluate is whether it should"reconsider"its state street Bank ruling.The Federal Circuit's action comes in the wake of a series of recent decisions by the supreme Court that has narrowed the scope of protections for patent st April,for example the justices signaled that too many patents were being upheld for"inventions"that are obvious.The judges on the Federal circuit are"reacting to the anti-patent trend at the Supreme Court",says Harold C.Wegner,a patent attorney and professor at George Washington University Law School.26.Business-method patents have recently aroused concern because of[A]their limited value to business[B]their connection with asset allocation[C]the possible restriction on their granting[D]the controversy over their authorization27.Which of the following is true of the Bilski case?[A]Its ruling complies with the court decisions[B]It involves a very big business transaction[C]It has been dismissed by the Federal Circuit[D]It may change the legal practices in the U.S.28.The word"about-face"(Line 1,Para 3)most probably means[A]loss of good will[B]increase of hostility[C]change of attitude[D]enhancement of dignity29.We learn from the last two paragraphs that business-method patents[A]are immune to legal challenges[B]are often unnecessarily issued[C]lower the esteem for patent holders[D]increase the incidence of risks30.Which of the following would be the subject of the text?[A]A looming threat to business-method patents[B]Protection for business-method patent holders[C]A legal case regarding business-method patents[D]A prevailing trend against business-method patentsText 3In his book The Tipping Point,Malcolm Gladwell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals,often called influentials,who are unusually informed,persuasive,or well-connected.The idea is intuitively compelling,but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible sounding but largely untested theory called the"two step flow of communication":Information flows from the media to the influentials and from them to everyone else.Marketers have embraced the two-step flow because it suggests that if they can just find and influencethe influentials,those selected people will do most of the work for them.The theory also seems to explain the sudden and unexpected popularity of certain looks,brands,or neighborhoods.In many such cases,a cursory search for causes finds that some small group of people was wearing,promoting,or developing whatever it is before anyone else paid attention.Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trendsIn their recent work,however,some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed.In fact,they don't seem to be required of all.The researchers'argument stems from a simple observing about social influence,with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media,not interpersonal,influence—even the most influential members of a population simply don't interact with that many others.Yet it is precisely these non-celebrity influentials who,according to the two-step-flow theory,are supposed to drive social epidemics by influencing their friends and colleagues directly.For a social epidemic to occur,however,each person so affected,must then influence his or her own acquaintances,who must in turn influence theirs,and so on;and just how many others pay attention to each of these people has little to do with the initial influential.If people in the network just two degrees removed from the initial influential prove resistant,for example,the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence,the researchers studied the dynamics of populations manipulating a number of variables relating of populations,manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced.Our work shows that the principal requirement for what we call"global cascades"–the widespread propagation of influence through networks–is the presence not of a few influentials but,rather,of a critical mass of easily influenced people.31.By citing the book The Tipping Point,the author intends to[A]analyze the consequences of social epidemics[B]discuss influentials' function in spreading ideas[C]exemplify people's intuitive response to social epidemics[D]describe the essential characteristics of influentials.32.The author suggests that the"two-step-flow theory"[A]serves as a solution to marketing problems[B]has helped explain certain prevalent trends[C]has won support from influentials[D]requires solid evidence for its validity33.What the researchers have observed recently shows that[A]the power of influence goes with social interactions[B]interpersonal links can be enhanced through the media[C]influentials have more channels to reach the public[D]most celebrities enjoy wide media attention34.The underlined phrase"these people"in paragraph 4 refers to the ones who[A]stay outside the network of social influence[B]have little contact with the source of influence[C]are influenced and then influence others[D]are influenced by the initial influential35.what is the essential element in the dynamics of social influence?[A]The eagerness to be accepted[B]The impulse to influence others[C]The readiness to be influenced[D]The inclination to rely on othersText 4Bankers have been blaming themselves for their troubles in public.Behind the scenes,they have been taking aim at someone else:the accountingstandard-setters.Their rules,moan the banks,have forced them to report enormous losses,and it's just not fair.These rules say they must value some assets at the price a third party would pay,not the price managers and regulators would like them to fetch.Unfortunately,banks' lobbying now seems to be working.The details may beunknowable,but the independence of standard-setters,essential to the proper functioning of capital markets,is being compromised.And,unless banks carry toxic assets at prices that attract buyers,reviving the banking system will be difficult.After a bruising encounter with Congress,America's Financial Accounting Standards Board(FASB)rushed through rule changes.These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statement.Bob Herz,the FASB's chairman,cried out against those who"question our motives."Yet bank shares rose and the changes enhance what one lobby group politely calls"the use of judgment by management."European ministers instantly demanded that the International Accounting Standards Board(IASB)do likewise.The IASB says it does not want to act without overall planning,but the pressure to fold when it completes it reconstruction of rules later this year is strong.Charlie McCreevy,a European commissioner,warned the IASB that it did"not live in a political vacuum"but"in the real word"and that Europe could yet develop different rules.It was banks that were on the wrong planet,with accounts that vastly overvalued assets.Today they argue that market prices overstate losses,because they largely reflect the temporary illiquidity of markets,not the likely extent of bad debts.The truth will not be known for years.But bank's shares trade below their book value,suggesting that investors are skeptical.And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses,yet are reluctant to buy all those supposed bargains.To get the system working again,losses must be recognized and dealtwith.America's new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive.Successful markets require independent and even combative standard-setters.The FASB and IASB have been exactlythat,cleaning up rules on stock options and pensions,for example,against hostility from special interests.But by giving in to critics now they are inviting pressure to make more concessions.36.Bankers complained that they were forced to[A]follow unfavorable asset evaluation rules[B]collect payments from third parties[C]cooperate with the price managers[D]reevaluate some of their assets.37.According to the author,the rule changes of the FASB may result in[A]the diminishing role of management[B]the revival of the banking system[C]the banks' long-term asset losses[D]the weakening of its independence38.According to Paragraph 4,McCreevy objects to the IASB's attempt to[A]keep away from political influences.[B]evade the pressure from their peers.[C]act on their own in rule-setting.[D]take gradual measures in reform.39.The author thinks the banks were"on the wrong planet"in that they[A]misinterpreted market price indicators[B]exaggerated the real value of their assets[C]neglected the likely existence of bad debts.[D]denied booking losses in their sale of assets.40.The author's attitude towards standard-setters is one of[A]satisfaction.[B]skepticism.[C]objectiveness[D]sympathyPart BDirections:For Questions 41-45,choose the most suitable paragraphs from the list A-G and fill them into the numbered boxes to form a coherent text.Paragraph E has been correctly placed.There is one paragraph which does not fit in with the text.Mark your answers on ANSWER SHEET1.(10 points)[A]The first and more important is the consumer's growing preference for eating out;the consumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005.This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year across Europe,compared with growth in retail demand of 1 to 2 percent.Meanwhile,as the recession is looming large,people are getting anxious.They tend to keep a tighter hold on their purse and consider eating at home a realistic alternative.[B]Retail sales of food and drink in Europe's largest markets are at a standstill,leaving European grocery retailers hungry for opportunities to grow.Most leading retailers have already tried e-commerce,with limited success,and expansion abroad.But almost all have ignored the big,profitable opportunity in their own backyard:the wholesale food and drink trade,which appears to be just the kind of market retailers need.[C]Will such variations bring about a change in the overall structure of the food and drink market?Definitely not.The functioning of the market is based on flexible trends dominated by potential buyers.In other words,it is up to the buyer,rather than the seller,to decide what to buy.At any rate,this change will ultimately be acclaimed by an ever-growing number of both domestic and international consumers,regardless of how long the current consumer pattern will take hold.[D]All in all,this clearly seems to be a market in which big retailers could profitably apply their scale,existing infrastructure and proven skills in the management of product ranges,logistics,and marketing intelligence.Retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits thereby.At least,that is how it looks as a whole.Closer inspection reveals important differences among the biggest national markets,especially in their customer segments and wholesale structures,as well as the competitive dynamics of individual food and drink categories.Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities might unseat smaller but entrenched competitors.New skills and unfamiliar businessmodels are needed too.[E]Despite variations in detail,wholesale markets in the countries that have been closely examined—France,Germany,Italy,and Spain—are made out of the same building blocks.Demand comes mainly from two sources:independent mom-and-pop grocery stores which,unlike large retail chains,are too small to buy straight from producers,and food service operators that cater to consumers when they don't eat at home.Such food service operators range from snack machines to large institutional catering ventures,but most of these businesses are known in the trade as"horeca":hotels,restaurants,and cafes.Overall,Europe's wholesale market for food and drink is growing at the same sluggish pace as the retail market,but thefigures,when added together,mask two opposing trends.[F]For example,wholesale food and drink sales come to$268 billion in France,Germany,Italy,Spain,and the United Kingdom in 2000—more than 40 percent of retail sales.Moreover,average overall margins are higher in wholesale than in retail;wholesale demand from the food service sector is growing quickly as more Europeans eat out more often;and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to consolidate.[G]However,none of these requirements should deter large retailers(and even some large good producers and existing wholesalers)from trying their hand,for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.41→42→43→44→E→45Part CDirections:Read the following text carefully and then translate the underlined segments into Chinese.Your translation should be written carefully on ANSWER SHEET 2.(10 points)One basic weakness in a conservation system based wholly on economic motives is that most members of the land community have no economic value.Yet these creatures are members of the biotic community and,if its stability depends on its integrity,they are entitled to continuance.When one of these noneconomic categories is threatened and,if we happen to love it.We invert excuses to give it economic importance.At the beginning of century songbirds were supposed to be disappearing.(46)Scientists jumped to the rescue with some distinctly shaky evidence to the effect that insects would eat us up if birds failed to control them.the evidence had to be economic in order to be valid.It is painful to read these round about accounts today.We have no land ethic yet,(47)but we have at least drawn near the point of admitting that birds should continue as a matter of intrinsic right,regardless of the presence or absence of economic advantage to us.A parallel situation exists in respect of predatory mammals and fish-eating birds.(48)Time was when biologists somewhat over worded the evidence that these creatures preserve the health of game by killing the physically weak,or that they prey only on"worthless"species.Some species of tree have been read out of the party by economics-minded foresters because they grow too slowly,or have too low a sale vale to pay as timber crops.(49)In Europe,where forestry is ecologically more advanced,thenon-commercial tree species are recognized as members of native forest community,to be preserved as such,within reason.To sum up:a system of conservation based solely on economic self-interest is hopelessly lopsided.(50)It tends to ignore,and thus eventually to eliminate,many elements in the land community that lack commercial value,but that are essential to its healthy functioning.It assumes,falsely,I think,that the economic parts of the biotic clock will function without the uneconomic parts.SectionⅢWritingPart A51.Directions:You are supposed to write for the postgraduate association a notice to recruit volunteers for an international conference on globalization,you should conclude the basic qualification of applicant and the other information you think relative.You should write about 100 words.Do not sign your own name at the end of thee"postgraduate association"instead.Part B52.Directions:Write an essay of 160-200 words based on the following drawing.In your essay,you should1)describe the drawing briefly,2)explain its intended meaning,and then3)give your comments.You should write neatly on ANSHWER SHEET 2.(20 points)答案解析Section I Use of English1.【答案】[A]【解析】A项affect意思是"影响，感动"；B项achieve意思是"达成，完成"；C项extract意思是"提取，榨出"；D项restore是"恢复，重建".这句话的意思是：他们想通过实验探究车间照明是如何影响工人的生产率的，所以答案是A。

2010年全国硕士研究生入学统一考试英语试题Section I Use of EnglishDirections:Read the following text. Choose the best word(s) for each numbered blank and mark [A], [B], [C] or [D] on ANSWER SHEET 1. (10 points)In 1924 American’National Research Council sent to engineers to supervise a series of industrial experiments at a large telephone-parts factory called the Hawthore Plant near Chicago.It hoped they would learn how stop-floor lignting__1__workers productivity. Instead, the studies ended __2___giving their name to the “Hawthorne effect”, the extremely influential idea that the very___3____to being experimented upon changed subjects’ behavior.The idea arose because of the __4____behavior of the women in the Hawthorne plant.According to __5____of the experments, their hourly output rose when lighting was increased, but also when it was dimmed. It did not __6____what was done in the experiment; ___7_something was changed ,productivity rose. A(n)___8___that they were being experimented upon seemed to be ____9___to alter workers’ behavior ____10____itself.After several decades, the same data were _11__ to econometric the analysis. The Hawthorne experiments have another surprise in store: _12 __the descriptions on record, no systematic _13__ was found that levels of reproductivity were related to changes in lighting.It turns out that particular way of conducting the experiments may have led to__ 14__ interpretation of what happed.__ 15___ , lighting was always changed on a Sunday .When work started again on Monday, output __16___ rose compared with the previous Saturday and__ 17 _to rise for the next couple of days.__ 18__ a comparison with data for weeks when there was no experimentation showed that output always went up on Monday. Workers__ 19__ to be diligent for the first few days of the weeking week in any case , before __20 __a plateau and then slackening off. This suggests that the alleged “Hawthorne effect “ is hard to pin down.1. [A] affected [B] achieved [C] extracted[D] restored2. [A] at[B]up [C] with[D] off3. [A]truth[B]sight[C] act [D] proof4. [A] controversial [B] perplexing[C]mischievous[D] ambiguous5. [A]requirements [B]explanations[C] accounts[D] assessments6. [A] conclude[B] matter[C] indicate [D] work7. [A] as far as[B] for fear that[C] in case that [D] so long so8. [A] awareness [B] expectation[C] sentiment[D] illusion9. [A] suitable [B] excessive [C] enough [D] abundant10. [A] about [B] for [C] on [D] by11. [A] compared [B]shown[C] subjected[D] conveyed12. [A] contrary to [B] consistent with[C] parallel with[D] pealliar to13. [A] evidence[B]guidance[C]implication[D]source14. [A] disputable[B]enlightening[C]reliable[D]misleading15. [A] In contrast[B] For example [C] In consequence[D] As usual16. [A] duly [B]accidentally[C] unpredictably [D] suddenly17. [A]failed [B]ceased [C]started [D]continued20. [A]breaking [B]climbing[C]surpassing[D]hittingSection II Reading ComprehensionPart ADirections:Read the following four texts. Answer the questions below each text by choosing [A], [B], [C] or [D]. Mark your answers on ANSWER SHEET 1. (40 points)Text 1Text 2Over the past decade, thousands of patents have seen granted for what are called business methods. received one for its “one-click” online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lifting a box.Now the nation’s top patent court appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz the U.S. court of Appeals for the federal circuit said it would use a particular case to conduct a broad review of business-method patents. In re Bilski , as the case is known , is “a very big deal”, says Dennis’D. Crouch of the University of Missouri School of law. It “has the potential to eliminate an entire class of patents.”Curbs on business-method claims would be a dramatic about-face, because it was the federal circuit itself that introduced such patents with is 1998 decision in the so-called state Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging internet companies trying to stake out exclusive pinhts to specific types of online transactions. Later, move established companies raced to add such patents to their files, if only as a defensive move against rivals that might bent them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents despite the fact that it questioned the legal basis for granting them. Similarly, some Wall Street investment films armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market. The Federal circuit issued an unusual order stating that the case would be heard by all 12 of the court’s judges, rather than a typical panel of three, and that one issue it wants to evaluate is weather it should”reconsider” its state street Bank ruling.The Federal Circuit’s action comes in the wake of a series of recent decisions by the supreme Count that has nurrowed the scope of protections for patent holders. Last April, for example the justices signaled that too many patents were being upheld for “inventions” that are obvious. The judges on the Federal circuit are “reacting to the anti-patient trend at the supreme court” ,says Harole C.wegner, a partend attorney and professor at aeorge Washington University Law School.26. Business-method patents have recently aroused concern because of[A] their limited value to business[B] their connection with asset allocation[C] the possible restriction on their granting[D] the controversy over authorization27. Which of the following is true of the Bilski case?[A] Its rulling complies with the court decisions[B] It involves a very big business transaction[C] It has been dismissed by the Federal Circuit[D] It may change the legal practices in the U.S.28. The word “about-face” (Line 1, Paro 3) most probably means[A] loss of good will[B] increase of hostility[C] change of attitude[D] enhancement of disnity29. We learn from the last two paragraphs that business-method patents[A] are immune to legal challenges[B] are often unnecessarily issued[C] lower the esteem for patent holders[D] increase the incidence of risks30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents[B] Protection for business-method patent holders[C] A legal case regarding business-method patents[D] A prevailing trend against business-method patentsText 3In his book The Tipping Point,Malcolm Aladuell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals,often called influentials,who are unusually informed,persuasive,or well-connected.The idea is intuitively compelling,but it doesn’t explain how ideas actually spread.The supposed importance of influentials derives from a plausible sounding but largely untested theory called the “two step flow of communication”: Information flows from the media to the influentials and from them to ereryone else.Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials,those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of people was wearing, promoting or developing whaterver it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends.In their recent work,however,some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed.In fact,they don’t seem to be required of all. The researchers’ argument stems from a simple obserrating about social influence,with the exception of a few celebrities like Oprah Winfrey —whose outsize presence is primarily a function of media,not interpersonal,influence — even the most influential members of a population simply don’t interact with that many others.Yet it is precisely these non-celebring influentials who,according to the two-step-flow theory,are supposed to drive social epidemics by influcencing their friends and colleagues directly.For a social epidemic to occur,however,each person so affected,must then influcence his or her own acquaintances,who must in turn influence theirs,and so on;and just how many others pay attention to each of these people has little to do with the initial influential.If people in the network just two degrees removed from the initial influential prove resistant,for example from the initial influential prove resistant,for example the casecade of change won’t propagate very far or affect many people.Building on the basic truth about interpersonal influence,the researchers studied the dynamics ofpopulations manipulating a number of variables relating of populations,manipulating a number of variables relating to people’s ability to influence others and their tendence to be.31.By citing the book The Tipping Point,the author intends to[A]analyze the consequences of social epidemics[B]discuss influentials’ function in spreading ideas[C]exemplify people’s intuitive response to social epidemics[D]describe the essential characteristics of influentials.32.The author suggests that the “two-step-flow theory”[A]serves as a solution to marketing problems[B]has helped explain certain prevalent trends[C]has won support from influentials[D]requires solid evidence for its validity33.what the resarchers have observed recenty shows that[A] the power of influence goes with social interactions[B] interpersonal links can be enhanced through the media[C] influentials have more channels to reach the public[D] most celebrities enjoy wide media attention34.The underlined phrase “these people” in paragraph 4 refers to the ones who[A] stay outside the network of social influnce[B] have little contact with the source of influnence[C] are influenced and then influence others[D] are influenced by the initial influential35.what is the essential element in the dynamics of social influence?[A]The eagerness to be accepted[B]The impulse to influence others[C]The readiness to be influenced[D]The inclination to rely on othersText 4Bankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim at someone else: the accounting standard-setters. Their rules, moan the banks, have forced them to report enormous losses, and it’s just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch. Unfortunately, banks’lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult.After a bruising encounter with Congress, America’s Financial Accounting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statement. Bob Herz, the FASB’s chairman, cried out against those who “question our motives.” Yet bank shares rose and the changes enhance what one lobby group politely calls “the use of judgment by management.”European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but the pressure to fold when itcompletes it reconstruction of rules later this year is strong. Charlie McCreevy, a European commissioner, warned the IASB that it did “not live in a political vacuum” but “in the real word” and that Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets. T oday they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for years. But bank’s shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. America’s new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility form special interests. But by giving in to critics now they are inviting pressure to make more concessions.36. Bankers complained that they were forced to[A] follow unfavorable asset evaluation rules[B]collect payments from third parties[C]cooperate with the price managers[D]reevaluate some of their assets.37.According to the author , the rule changes of the FASB may result in[A]the diminishing role of management[B]the revival of the banking system[C]the banks’ long-term asset losses[D]the weakening of its independence38.According to Paragraph 4, McCreevy objects to the IASB’s attempt to[A]keep away from political influences.[B]evade the pressure from their peers.[C]act on their own in rule-setting.[D]take gradual measures in reform.39.The author thinks the banks were “on the wrong planet ”in that they[A]misinterpreted market price indicators[B]exaggerated the real value of their assets[C]neglected the likely existence of bad debts.[D]denied booking losses in their sale of assets.40.The author’s attitude towards standard-setters is one of[A]satisfaction.[B]skepticism.[C]objectiveness[D]sympathyPart BDirections:For Questions 41-45, choose the most suitable paragraphs from the first A-G and fill them into the numbered boxes to from a coherent text. Paragraph E has been correctly placed. There is oneparagraph which dose not fit in with the text. Mark your answers on ANSWER SHEET1. (10 points) [A]The first and more important is the consumer’s growing preference for eating out;the consumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year across Europe,compared with growth in retail demand of 1 to 2 percent. Meanwhile,as the recession is looming large, people are getting anxious. They tend to keep a tighter hold on their purse and consider eating at home a realistic alternative.[B]Retail sales of food and drink in Europe’s largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retailers have already tried e-commerce, with limited success, and expansion abroad. But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need.[C]Will such variations bring about a change in the overall structure of the food and drink market? Definitely not. The functioning of the market is based on flexible trends dominated by potential buyers.In other words,it is up to the buyer,tather than the seller,to decide what to buy .At any rate,this change will ultimately be acclaimed by an ever-growing number of both domestic and international consumers,regardless of how long the current consummer pattern will take hold.[D]All in all, this clearly seems to be a market in which big retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits there by. At least, that is how it looks as a whole. Closer inspection reveals import differences among the biggest national markets, especially in their customer segments and wholesale structures, as well as the competitive dynamics of individual food and drink categories. Big retailers must understand these differences before they can identify the segments of European whloesaling in which particular abilities might unseat smaller but entrenched competitors. New skills and unfamiliar business models are needed too.[E]Despite variations in detail, wholesale markets in the countries that have been closely examined—France, Germany, Italy, and Spain—are made out of same building blocks. Demand comes mainly from two sources: independent morn-and-pop grocery stores which, unlike large retail chains, are two small to buy straight from producers, and food service operators range from snack machines to large institutional catering ventures, but most of these businesses are known in the trade as “horeca”: hotels, restaurants, and cafes. Overall, Europe’s retail wholesale market, but the figures, when added together, mask two opposing trends.[F]For example, wholesale food and drink sales come to ＄268 billion in France, Germany, Italy, Spain, and the United Kingdom in 2000- more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to consolidate.[G]However, none of these requirements should deter large retails and even some large good producers and existing wholesalers from trying their hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.41 → 42 → 43 → 44 → E → 45Part CDirections:Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written carefully on ANSWER SHEET 2. (10 points)One basic weakness in a comservation system based wholly one economic motives is that most members of the munity have no economic value.Yet these ereatures are members of the biotic community and ,if its stability depends on its inteyrity,they are entitled to continuance.When one of these noneconomic categories is threatened and,if we happen to love it .We invert excuses to give it economic importance.At the beginning of century songbiras were supposed to be disappearing.(46) Scinentists jumped to the rescue with some distinctly shaky evidence to the effect that insects would eat us up if birds failed to control them,the evideuce had to be comic in order to be valid. It is pamful to read these round about accounts today .We have no land ethic yet ,(47) but we have at least drawn near the point of admitting that birds should continue survival as a matter of intrinsic right,regardless of the presence or absence of economic advantage to us.A panallel situation exists in respect of predatory mamals and fish-eating birds .(48) Time was when biologists somewhat over worded the evidence that these creatures preserve the health of game by killing the physically weak,or that they prey only on “worthless species”.Some species of tree have been read out of the party by economics-minded foresters because they grow too slowly .or have too low a sale vale to pay as imeber crops (49) In Europe ,where forestry is ecologically more advanced ,the Non-commercial tree species are recognized as members of native forest community ,to be preserved as such ,within reason.To sum up:a system of conservation based solely on economic self-interest is hopelessly lopsided.(50) It tends to ignore, and thus eventually to eliminate, many elements in the land community that lack commercial value, but that are essential to its healthy functioning.Without the uneconomic pats. Section Ⅲ WritingPart A51.Directions:You are supposed to write for the postgraduate association a notice to recruit volunteers for an international conference on globalization, you should conclude the basic qualification of applicant and the other information you think relative.You should write about 100 words. Do not sign your own name at the end of the letter. Use “postgraduate association” instead.Part B52. Directions:Write an essay of 160-200 words based on the following drawing. In your essay, you should1) describe the drawing briefly,2) explain its intended meaning, and then3) give your comments.You should write neatly on ANSHWER SHEET 2. (20 points)。

2010年考研英语一Section I Use of EnglishDirections:Read the following text.Choose the best word(s) for each numbered blank.and mark[A]，[B]，[C]or[D]on ANSWER SHEET 1. (10 points)In 1924 American National Research Council sent to engineer to supervise a series of experiments at a telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how stop-floor lighting __1__ workers productivity. Instead，the studies ended__2__ giving their name to the “Hawthorne effect” the extr emely influential idea the very__3__to being experimented upon changed subjects’ behaviorThe idea arose because of the__4__behavior of the women in theplant.According to __5__of the experiments their hourly output rose when lighting was increased, but also when it was dimmed. It did not __6__what was done in the experiment. __7__something was changed productivity rose . A(n) __8__ that they were being experimented upon seemed to be __9__to alter workers' behavior __10__ itselfAfter several decades，the same data were __11__to econometric the analysis Hawthorne experiments has another surprise store 12 the descriptions on record，no systematic __13__was found that levels of productivity were related to changes in lightingIt turns out that peculiar way of conducting the experiments may be have let to __14__interpretation of what happened.__15__，lighting was always changed on a Sunday When work started again on Monday, output __16__ rose compared with the previous Saturday and __17__ to rise for the next couple of days __18__ ，a comparison with data for weeks when there was no experimentation showed that output always went up on Monday, workers __19__to be diligent for the first few days of the week in any case，before __20__a plateau and then slackening off. This suggests that the alleged “Hawthorne effect” is hard to pin down1.[A] affected [B]achieved [C]extracted [D]restored2. [A]at [B]up [C]with [D]off3. [A]truth [B]sight [C]act [D]proof4. [A]controversial [B]perplexing [C]mischievous [D]ambiguous5. [A]requirements [B]explanations [C]accounts [D]assessments6. [A]conclude [B]matter [C]indicate [D]work7. [A]as far as [B]for fear that [C]in case that [D]so long as8. [A]awareness [B]expectation [C]sentiment [D]illusion9. [A]suitable [B]excessive [C]enough [D]abundant10. [A]about [B]for [C]on [D]by11. [A]compared [B]shown [C]subjected [D]conveyed12. [A]contrary to [B]consistent with [C]parallel with [D]peculiar to13.[A]evidence [B]guidance [C]implication [D]source14.[A]disputable [B]enlightening [C]reliable [D]misleading15.[A]In contrast [B]For example [C]In consequence [D]As usual16. [A]duly [B]accidentally [C]unpredictably [D]suddenly17. [A]failed [B]ceased [C]started [D]continued20.[A]breaking [B]climbing [C]surpassing [D]hittingSection Ⅱ Reading ComprehensionPart ADirections：Read the following four texts.Answer the questions below each text by choosing[A]，[B]，[C]or[D].Mark your answers on ANSWER SHEET 1.(40 points) Text 1Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in mostbig-city newspapers. Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. Theirs was a serious business, and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. These men believed in journalism as a calling, and were proud to be published in the daily press. “So few authors have brains enough or literary gift enough to keep their own end up in journalism,” Newman wrote, “that I am tempted t o define ‘journalism’ as ‘a term of contempt applied by writers who are not read to writers who are.’”Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is nowknown solely as a writer of essays on the game of cricket. During his lifetime, though, he was also one of England’s foremost classical-music critics, a stylist so widely admired that his Autobiography (1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.Is there any chance that Cardus’s criticism will enjoy a revival? The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that[A] arts criticism has disappeared from big-city newspapers.[B] English-language newspapers used to carry more arts reviews.[C] high-quality newspapers retain a large body of readers.[D] young readers doubt the suitability of criticism on dailies.22. Newspaper reviews in England before World War II were characterized by[A] free themes.[B] casual style.[C] elaborate layout.[D] radical viewpoints.23. Which of the following would Shaw and Newman most probably agree on?[A] It is writers' duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists.[C] Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days[B] The Lost Horizon in Newspapers[C] Mournful Decline of Journalism[D] Prominent Critics in MemoryText 2Over the past decade, thousands of patents have seen granted for what are called business methods.Amazon com received one for its“one-click”online payment systemMerrill Lynch got legal protection for an asset allocation strategy.One inventor patented a technique for lying a box。

2010考研英语真题完整版2010-01-10 23:24Section I Use of EnglishDnecclious:Read thc following text．Choose the bcsl word(s) for each numbcred blank．and mark[A]，[B]，[C]or[D]on ANSWER SHEET 1. (10 points)In 1924 American' National Research Council sent to engineer to supervise a series of experiments at a telephone-parts factory called the Hawhtore Plant nearChicago It hoped they would learn how stop-floor Egnting __1__ workors productivity Instead，the studies ended__2__ giving their name to the“Hawhthomeeffect”the extremely inflentlcel ldea the veey__3__to bemg expenmented upon changed subjects’behaviorThe idea arose because of the__4__behavior of the women in the plato．Accordmg to __5__of the cxpetmems．their．houriy output rose when hghtmg WaSincreased．but also when it was dimmed. It did not __6__what was done in the expenment. __7__sometmg was changed．produchnty rose A(n) __8__ that theywere bemg experimented upon seemed to be __9__t0 alterworkers' bchamor __10__ uselfAfter several decades，the salile data were __11__to econometric the analysis Hawthorne experiments has another surprise store j2一the descnpuons on record，nosystematic __13__was foundthat lcvcls of produchxnty wererelated to changes in lightingIt turns out that peculiar way of conducting the c~enments may be have let to __14__interpretation of what happed．__15__，tighring was always changed ona Sunday When work started again on Monday, output __16__ rose compared with the previous Saturday and __17__ to rise for the next couple of days __18__ , ，a comparison with data for weeks whenthere was no expenmentation showed that output always went up On Monday, workers __19__to be duigent for the first fewdays of the week in any case，before __21__a plateau and then slackening off This suggests that the alleged” Hawthorne effect“is hard to ptn down1.[A] affected [B]achieved [C]exlracted [D]restored2[A]at [B]up [C]with [D]Off3[A]Wuth [B]sight [C]act [D]proof4．[A]conVoversial [B]perplexing [c]mischieous [D]ambiguous5．[A]reqtttrents [B]cxplanalions [C]accounts [D]assements6[A]conclude [B]matter [C]indicate [D]work7[A]as faras [B]for fearthat [C]in casethat [D]so long as8．[A]awarerress [B]expectation [C]sentiment [D]illusion9．[A]suitale [B]excessive [C]enough [D]abundant10．[A]about [B]for [C]on [D]by11[A]compared [B]shown [C]subjected [D]conveyed12.[A]contrary to [B]consistent with [C]parallel with [D]pealliar to13.[A]evidence [B]guidance [C]implication [D]source14.[A]disputable [B]enlightening [C]retiable [D]wasleadmg15.[A]In contast [B]For example [C]In consequence [D]As usual16．[A]duly [B]accidentally [C]unpredictably [D]suddenly17．[A]failed [B]ceased [C]started [D]continued20.[A]breaking [B]chrnbing [C]surpassmg [D]hitingSection Ⅱ Reading ComprehensionPart ADirections：Read the following four texts．Answer the questions below each text by choosing[A]，[B]，[C]or[D]．Mark your answers on ANSWER SHEET 1．(40 points)Text 2Over the past decade,thousands of patents have seen granled for what are called business methods．Amazon com received one for its“one-click”online paymentsystern Merrill Lynch got legal protection for an asset allocation strategy．One invenlor patented a tochnique for lying a boxNow the nation’s top patent court appears completely ready to scale hack on business-method patents, which have been controversial e,ver since they were firstauthorized 10 years ago In a movethat has intellectual-property lawyers abuzz the U.S court of Appeals for the federal ctrcuit sald it would usea particular case tOconduct a broad review of business-method patents. Inre Bijskl, as the case is k nown, is“a very big deal”, says Dermis'D Crouch of the University of MissounSchool of law．It “has the potential to elinate an entire class of patmts”Curbs on business-method claims would be a dramatic about-face because it was the federal circuit itself that introduced such patents with is 1998 decision in the so-called state Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging internet companies trying to stake out exclusive pinhts to specific types of online transactions. Later, move established companies raced to add such patents to their files, if only as a defensive move against rivals that might bent them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents despite tha fact that it questioned the legal basis for granting them. Similarly, some Wall Street investment films armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market. The Federal circuit issued an unusual order stating that the case would be heard by all 12 of the court’s judges, rather than a typical panel of three, and that one issue it wants to evaluste is wether it should “reconsider” its state street Bank ruling.The Federal Circuit’s action comes in the wake of a series of recent decisions by the supreme. Count that has nurrowed the scope of protections for patent holders. Last April, for example the justices signaled that too many patents were being upheld for “inventions” that are obvious. The judges on the Federal circuit are “reaction to the anti_patent trend at the supreme court” says Harole C wegner, a partend attorney and professor at aeorge Washington University Law School.26. Business-method patents have recently aroused concern because of[A] their limited value to business[B] their connection with asset allocation[C] the possible restriction on their granting[D] the controversy over authorization27. Which of the following is true of the Bilski case?[A] Its rulling complies with the court decisions[B] It involves a very big business transaction[C] It has been dismissed by the Federal Circuit[D] It may change the legal practices in the U.S.28. The word “about-face”(Line 1, Paro 3)most probably means[A] loss of good will[B]increase of hostility[C]change of attitude[D] change of auiuled29．We learn from the last two pamgraphs that business-meihod Pateats[A] are immune to legal challenges[B] are of ten unnecessarily issued[C] lower the esteem for pateat holders[D] increase the incidence of risks30．Which of the following would bethe subject ofthe text?[A]A looming threat to bvamess-melhcd patents[B]Protection for business-method patent holders[C]A legal case regarding business-methodpatents[D] A prevailing tread against business-method patentsText 3In his book The Tipping Poinl Malcohn aladuell aloues that social epidemics are dliven inlargepart by the acting of a tiny minority of specialindividuals,often calledin flu entials who are unusuall informed, persuasive, or we connect The idea is intuit ively compelling but it doesn't explain howideas actually spread.The supposed importance of inftuentials derives from a plansible sounding but largely untested theory untested thelry called the "tow-step flow of communication" Informationllows from the mediato the inftuentials and from then to ereryone else. Marke ters have embraced the two-step flow became it suggests that if they can just find andinfluence the in fluent ials, those select people will do most of the work for them Thetheory also seems to explain the sudden and unexpected popularity of people waswearing promoting or developing whaterver it is before anyone else paid attention Anecdotal evidence of this kind fits nicely with the idea that only certain specialpeople call drivetrendsIn their recent work howeyer some researchers have come up with the finding that in fluentials have far less impact on social epidemics than is genetally supposed Infact they don’t seem to be required of allThe researchers' argument stems from a simple obserrating about social influence with the exception of a few celebrities like Oprah Winfrey-whose outsize presence is primanrilly a function of media not interpersonal influence-enen the most influential members of a population simply don't interact with that many others Yet it is precisely these non-celebring influentials who according to the two-step-flow theoryare supposed to drive social enidemics by influcenciny their friends and colleagues directly .For a social epidemic to occur however each person so sffected must then influcence his or her own acquaintances,who must in turn influence theirs and so on and just how many others pay attention to each of these people has little to do with the initial influential.If people in the network just two degrees removed from the initial influential prove resistant for example from the initial influential prove resistant, for example the casecade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence the researchers studied the dynamics of populations manipulating a number of variables relating of populations manipulating a number of variables relating to people’s abilify to influence others and their tendence to be31. By citing the book The Tipping Point the author intends to[A] analyze the consequences of social epid emics[B] discuss influentials’ funcition in spreading ideas[C] exemplify people’s intuitive response to social epidemics[D] describe the essential characteristics of influentials32. The author suggests that the “two-step-flow theory”[A] serves as a solution to marketing problems[B] has helped explain certain prevalent trends[C] has won support from influentials[D] requires solid evidence for its validity33. what the researchers have observed recenty shows that[A] the power of influence goes with social interactions[B] interpersonal links can be enhanced through the media[C] influentials have more channels to reach the public{D}most celebritiea enjoy wide media attention34.the underlined phrase “these people”in paragraph 4 refers to the ones who{A}stay outside the network of social influence{B}have little contact with the source of influence{C}are influenced and then influence others{D} are influenced by the initial influential34.what is the essential slement in the dynamics of social influence?{A}The eageiness to be accepted{B}The impulse to influence others{C}The resdiness to be influenced{D}The inclination to rely on othersText 4Bankers have been blaming themselves for their troubles in public .Behind eht scenes,theyhave been taking aim at someone else the accounting standard-setters.Their rules,moan the banks,have forced them to r eport enormous losses,and it’s just not fair.These rules say they must value some assets at the price atheird party would pay,not the price managers and regulators would like them to fetch.Unfortunately,banks’lobbying now seems to be working.The details may be unknowable,but the independence of standard-setters,essential to the proper functioning of capital marksts,is being compromised.And,unless banks carry toxic assets at prices that attract buyers,reviving the banking system will be difficult.After a bruising encounter with Xongress.America;s Financial Accounting Standards Board(FASB)rushed through rule changse.These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long0term assets in their in come statement.Bob Herz,the FASB’s chairman,cried out against ehose who ”question our motives.”Yet bank shares rose and the changes enhance what one lobby group politely calls”the use of judgment by management.”European ministers instantly demanded that the International Accounting Standards Board(IASB)do likewise.The IASB says it does not want to act without overall planning,but the pressure to fold when it comletes it reconstruction of rules later this year is strong Charlie McCreevy,a European commiss ioner,warned the IASB that is did”not live in a political vacuum”but”in the real word” and the Europe could yet develop different rules.It was banks that were on the wrong planet,with accouts htat wastly overvalued assets.today they argue htat market prices overstate loeees,because hteyLargerly reflect the temporary illiquldity of markets,not the likely entent of bad debts.The truth will not be known for years.But bank’s shares trade below their book value,suggeting that investors are akeptical.And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses,yet are relucaant to buy all those supposed bargains.To get the sysytem working again, losses must be recognized and dealt with.America’s new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that,cleaning up rules on stock options ang pensions,for example,against hostility interests. But by giving in to critics now they are inviting pressure to make more concessions.36. Bankers complained that they were forced to[A]follow anfavorable asset evaluation rules[B]collect payments from third parties[C]cooperate with the price managers[D]reevaluate some of their assets37.According to the author,the rule changes of the FASB may result in[A]the dimingishing role of management[B] the revival of the banking syestem[C]the b ank’s long-term asset lossers[D]the weakening og its indepentdence38. According to Paragarph 4,McCreevy objects to the IASB’s attempt to[A] keep away from political influences[B] evade the pressure from their peers[C] act on their own in ruli-setting[D]take gradual measures in reform39、The author thinks the banks were“on the wrong planet”in that they[A]mis interpreted market price indicators[B]exaggerated the real value of their assets[C]neglected the likely existence of bad debts[D]denied booking losses in their sale of assets40、The author’s attitude towards standard-setters is one of[A]satisfaction[B]skepticism[C]objectiveness[D]sympathyPart BDirections:For Questions 41-45,choose the most suitable paragraphs from the first A-G and fill them intothe numbered boxes to from a coherent text Paragraph E has been correctly placed. There is one paragraph which dose not fit in with the text. Mark your answers on ANSWER SHEET1.(10 points)[A]The first and m ore important is the consumer’s growing preference for eating out; the consumption of food and drink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year Europe compared with growth in retail demand of 1 to 2 percent. Meanwhile as the recession is looming large, people are getting anxious. They tend to keep a tighter hold on their purse and consider eating at home a realistic alternative.[B]Retail sales of food and drink in Europe’s largest markets are at a standstill,lesving European grocery retailers hungry for opportunities to grow.Most leading retailers have alteady tried e-commerce,with limit success,and expansion abroad.But almost all have ignored the big.profitable opportunity in their own backyard the wholesale food and drink trade,whoch appears to be just the kind of market retailers need.[C]Will such variations bring about a change in the overall structure of the food and drinkmarket?Definitely not.The functioning of the market is basrd on flexibleTrends dominated by potential buyers.In other words it is up to the buyer tather than the seller to decide what to buy.At any rate this change will ultimately be acclaimed by an ever-growing number of both domestic and international consumers regardless of how long the current consumer pattem will take hold.[D] All in all,this clearly seems to be a market in which big retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits there by.At least,that is how it looks as a whole.Closer inspection reveals import differences among the biggest national markets,especially in their customer segments and wholesale structures,as well as the competitive dynamics of individual food and drink categories.Big retailers must understand these differences before they can identify the segments of European wholesaling in which particular abilities might unseat smaller but enerenched competitors.New skills and unfamiliar business models are needed too.[E] Despite variations in detail,wholesale markets in the countries that have been closely examined-France,Germany,Italy,and Spain-are made out of same building blocks.Demand comes mainly from two sources:independent morn-and-pop grocery stores which,unlike large retail chains,are two small to buy straight from producers,and food service operators range from snack machines to large institutional catering ventures,but most of these businesses are known in the trade as “horeca”:hotels,restaurants,and cafes.Overall, Europe’s retail wholesale market, but the figures,when added together,mask two opposing trends.[F] For example, wholesale food and drink sales come to $268 billion in France, Germany, Italy, Spain and the United Kingdom in 2000-more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from the foodservice sector is growing quickly as more Europeans eat out more often;and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to considerate.[G] However, none of these requirements should deter large retails and even some large good producers and existing wholesalers from trying their hand,for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.41→42→ 43 → 44 → E → 45Part CDirections:Read the following text carefully and then translate the underlined segments into Chinese.Your translation should be written carfully on ANSWER SHEET 2.(10Points)One basic weakness in a comservation system based wholly one economic motives is that most members of the land community have no economic value Yet these ereatures are members of the biotic community and ,if its stability depends on its inteynity,they are entitled to continuanceWhen one of these noneconomic categories is threatened and if we happen to love it.We incert excuses to give it economic importance At the beginning pf century songbiras were supppsed to be disappearing.(46)Scinentists jumped to the resure with some distimctly shaky evidence to the effect the insecets would est us up of brids failed to control them the ecideuce had to be conbmic in order to be walid.It is pamful to read these round about accounts today.We have no land ehtic yet.(47)but we have at least drawn near the point pf admitting that birds should continue as a matter of intrinisic right reardless of the presence pf absence of economic adcantage to us.A panallel situation exists in respect of predatory mamals and fish-eating birds(48)Time was when biologosts somewhat over worded evidence that these creatures preserve the health of game by killing the physically weak or that they prey only on “worthless species”.Some species pf tree have been read out of the party by economici -minded fpresters they grow too slowty or have a sale vate to pay as imeber crops (49)In europe,where forestry is ecologically more advanced ,the ncommercial tree species are recognized ad members of native forest community,to be preserved as such,within reason.To sum up;a system of conservation based solely on econominc self-interest is hopelesstly lopsided(50)It tends to ignore,and thus eventually to eliminate,many elements in the land community that lack commercial value,but that are essential to its healthy functioning.Without theuneconomic pats.。

2010年考研英语一真题及答案解析第一部分：阅读理解Passage 1题目In the middle of the nineteenth century, the rise of the most influential international. movements- nationalism, liberalism, socialism - led to the broadly held belief that human progress was not only desirable but inevitable. This belief particularly encouraged active programs of social, political, and cultural change during the late nineteenth and early twentieth centuries. It also contributed to an increased confidence that human beings could understand the natural world and harness its power for human betterment.1. According to the passage, the rise of nationalism, liberalism, and socialismA)was an inevitable result of human progressB)occurred in the middle of the nineteenth centuryC)led to an increased belief in the inevitability ofhuman progressD)encouraged active programs of change答案解析The correct answer is C) led to an increased belief in the inevitability of human progress.The passage states that the rise of nationalism, liberalism, and socialism led to the belief that human progress was not only desirable but inevitable. This indicates that the rise of these movements contributed to an increased belief in the inevitability of human progress.2. According to the passage, the belief in human progress contributed toA)social changeB)political changeC)cultural changeD)all of the above答案解析The correct answer is D) all of the above.The passage states that the belief in human progress encouraged active programs of social, political, and cultural change. This indicates that the belief in human progress contributed to all of these types of change.Passage 2题目Deserts of any kind, as well as other ecologically barren areas such as rock or ice-covered mountains, can be defined as uninhabitable. The definitio n means’ for practical purposes, that people cannot live there without outside support. Nevertheless, deserts are not altogether unattractive as places for human settlement. For example, desert oases and river valleys that have water are attrctive settlement sites. Furthermore, modern technology has made it possible to exploit desert resources, such as oil and minerals. Consequently, many people do live in desert areas. The successful settlement of these strage places, however, requires ingenious adjustments.3. According to the passage, deserts can be defined as uninhabitable becauseA)they lack waterB)they are ecologically barrenC)people cannot live there without outside supportD)they are unattractive as places for settlements答案解析The correct answer is C) people cannot live there without outside support.The passage explicitly states that deserts can be defined as uninhabitable because people cannot live there without outside support. This means that deserts are not capable of supporting human life without assistance.4. The author mentions desert oases and river valleys in order to suggest thatA)deserts are attractive places for settlementB)desert areas have resources that can be exploitedC)modern technology has made desert settlementspossibleD)ingenious adjustments are necessary for desertsettlements答案解析The correct answer is A) deserts are attractive places for settlement.The passage states that desert oases and river valleys with water are attractive settlement sites. This suggests that deserts can be desirable places for human settlement, contradicting the previous statement that deserts are defined as uninhabitable.第二部分：单词翻译1.nationalism - 民族主义2.liberalism - 自由主义3.socialism - 社会主义4.inevitable - 不可避免的5.desirable - 令人向往的6.confidence - 自信心7.harness - 利用8.settlement - 居民点9.barren - 不毛的10.exploit - 开发第三部分：写作题目题目In recent years, there has been a growing interest in the potential benefits of artificial intelligence (AI) in various industries. AI has the ability to automate tasks, make faster and more accurate predictions, and improve overall efficiency. Discuss the advantages and disadvantages of AI in three specific industries: healthcare, transportation, and education.第四部分：总结本文主要探讨了2010年考研英语一真题及答案解析。

2010年全国硕士研究生招生考试英语一试题Section I Use of EnglishDirections:Read the following text. Choose the best word(s) for each numbered blank and nark A, B, C or D on ANSWER SHEET 1. (10 points)①In 1924 America's National Research Council sent two engineers to supervise a series of experiments at a telephone-parts factory called the Hawthorne Plant near Chicago. ②It hoped they would learn how shop-floor lighting 1 workers' productivity. ③Instead, the studies ended 2 giving their name to the “Hawthorne effect,” the extremely influential idea that the very 3 of being experimented upon changed subjects' behavior.①The idea arose because of the 4 behavior of the women in the plant.②According to 5 of the experiments, their hourly output rose when lighting was increased, but also when it was dimmed. ③It did not 6 what was done in the experiment; 7 something was changed, productivity rose. ④A (n) 8 that they were being experimented upon seemed to be 9 to alter workers’ behavior 10 itself.①After several decades, the same data were 11 to econometric analysis. ②The Hawthorne experiments had another surprise in store. 12 the descriptions on record, no systematic 13 was found that levels of productivity were related to changes in lighting.①It turns out that peculiar way of conducting the experiments may have led to 14 interpretations of what happened. ②15 , lighting was always changed on a Sunday. ③When work started again on Monday, output 16 rose compared with the previous Saturday and 17 to rise for the next couple of days.④18 , a comparison with data for weeks when there was no experimentation showed that output always went up on Mondays.⑤Workers 19 to be diligent for the first few days of the week in any case, before 20 a plateau and then slackening off.⑥This suggests that the alleged “Hawthorne effect” is hard to pin down.1. [A] affected[B] achieved [C] extracted[D] restored2. [A] at[B] up[C] with[D] off3. [A] truth [B] sight[C] act[D] proof4. [A] controversial[B] perplexing [C] mischievous[D] ambiguous5. [A] requirements[B] explanations[C] accounts[D] assessments6. [A] conclude [B] matter[C] indicate[D] work7. [A] as far as[B] for fear that[C] in case that[D] so long as8. [A] awareness[B] expectation[C] sentiment[D] illusion9. [A] suitable[B] excessive[C] enough[D] abundant10. [A] about[B] for[C] on[D] by11. [A] compared[B] shown[C] subjected[D] conveyed12. [A] Contrary to [B] Consistent with[C] Parallel with[D] Peculiar to13. [A] evidence[B] guidance[C] implication[D] source14. [A] disputable[B] enlightening[C] reliable[D] misleading15. [A] In contrast[B] For example[C] In consequence[D] As usual16. [A] duly[B] accidentally[C] unpredictably[D] suddenly17. [A] failed[B] ceased[C] started[D] continued18. [A] Therefore[B] Furthermore[C] However[D] Meanwhile19. [A] attempted[B] tended[C] chose [D] intended20. [A] breaking[B] climbing[C] surpassing[D] hittingSection ⅡReading ComprehensionPart ADirections:Read the following four texts. Answer the questions below each text by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1. (40 points)Text 1①Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.①It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in most big-city newspapers. ②Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews.③To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.①We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. ②In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. ③Theirs was a serious business, and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. ④These men believed in journalism as a calling, and were proud to be published in the daily press. ⑤“So few authors have brains enough or literary gift enough to keep their own end up in journalism,” Newman wrote, “that I am tempted to define ‘journalism’ as ‘a term of contempt applied by writers who are not read to writers who are’.”①Unfortunately, these critics are virtually forgotten. ②Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is now known solely as a writer of essays on the game of cricket. ③During his lifetime, though, he was also one of England’s foremost classical-music critics, and a stylist so widely admired that his Autobiography (1947) became a best-seller. ④He was knighted in 1967, the first music critic to be so honored. ⑤Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.①Is there any chance that Cardus’s criticism will enjoy a revival? ②The prospect seems remote. ③Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. ④Moreover, the amateur tradition in music criticism has been in headlong retreat.21. It is indicated in Paragraphs 1 and 2 that[A] arts criticism has disappeared from big-city newspapers[B] English-language newspapers used to carry more arts reviews[C] high-quality newspapers retain a large body of readers[D] young readers doubt the suitability of criticism on dailies22. Newspaper reviews in England before World War II were characterized by[A] free themes[B] casual style[C] elaborate layout[D] radical viewpoints23. Which of the following would Shaw and Newman most probably agree on?[A] It is writers’ duty to fulfill journalistic goals.[B] It is contemptible for writers to be journalists.[C] Writers are likely to be tempted into journalism.[D] Not all writers are capable of journalistic writing.24. What can be learned about Cardus according to the last two paragraphs?[A] His music criticism may not appeal to readers today.[B] His reputation as a music critic has long been in dispute.[C] His style caters largely to modern specialists.[D] His writings fail to follow the amateur tradition.25. What would be the best title for the text?[A] Newspapers of the Good Old Days[B] The Lost Horizon in Newspapers[C] Mournful Decline of Journalism[D] Prominent Critics in MemoryText 2①Over the past decade, thousands of patents have been granted for what are called business methods. ② received one for its “one-click” online payment system. ③Merrill Lynch got legal protection for an asset allocation strategy. ④One inventor patented a technique for lifting a box.①Now the nation’s top patent court appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. ②In a move that has intellectual-property lawyers abuzz, the U.S. Court of Appeals for the Federal Circuit said it would use a particular case to conduct a broad review of business-method patents. ③In re Bilski, as the case is known, is “a very big deal,” says Dennis D. Crouch of the University of Missouri School of Law. ④It “has the potential to eliminate an entire class of patents.”①Curbs on business-method claims would be a dramatic about-face, because it was the Federal Circuit itself that introduced such patents with its 1998 decision in the so-called State Street Bank case, approving a patent on a way of pooling mutual-fund assets. ②That ruling produced an explosion in business-method patent filings, initially by emerging Internet companies trying to stake out exclusive rights to specific types of online transactions. ③Later, more established companies raced to add such patents to their files, if only as a defensive move against rivals that might beat them to the punch. ④In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents, despite the fact that it questioned the legal basis for granting them. ⑤Similarly, some Wall Street investment firms armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.①The Bilski case involves a claimed patent on a method for hedging risk in the energy market. ②The Federal Circuit issued an unusual order stating that the case would be heard by all 12 of the court’s judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should “reconsider” its State Street Bank ruling.①The Federal Circuit’s action comes in the wake of a series of recent decisions by the Supreme Court that has narrowed the scope of protections for patent holders. ②Last April, for example, the justices signaled that too many patents were being upheld for “inventions” that are obvious. ③The judges on the Federal Circuit are “reacting to the anti-patent trend at the Supreme Court,” says Harold C. Wegner, a patent attorney and professor at George Washington University Law School.26. Business-method patents have recently aroused concern because of[A] their limited value to businesses.[B] their connection with asset allocation.[C] the possible restriction on their granting.[D] the controversy over their authorization.27. Which of the following is true of the Bilski case?[A] Its ruling complies with the court decisions.[B] It involves a very big business transaction.[C] It has been dismissed by the Federal Circuit.[D] It may change the legal practices in the U.S.28. The word “about-face” (Para. 3) most probably means[A] loss of goodwill.[B] increase of hostility.[C] change of attitude.[D] enhancement of dignity.29. We learn from the last two paragraphs that business-method patents[A] are immune to legal challenges.[B] are often unnecessarily issued.[C] lower the esteem for patent holders.[D] increase the incidence of risks.30. Which of the following would be the subject of the text?[A] A looming threat to business-method patents.[B] Protection for business-method patent holders.[C] A legal case regarding business-method patents.[D] A prevailing trend against business-method patents.Text 3①In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. ②The idea is intuitively compelling, but it doesn’t explain how ideas actually spread.①The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication” : Information flows from the media to the influentials and from them to everyone else. ②Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those select people will do most of the work for them. ③The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. ④In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. ⑤Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends.①In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. ②In fact, they don’t seem to be required at all.①The researchers’ argument stems from a simple observation about social influence: With the exception of afew celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don’t interact with that many others. ②Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. ③For a social epidemic to occur, however, each person so affected must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. ④If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won’t propagate very far or affect many people.①Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people’s ability to influence others and their tendency to be influenced. ②They found that the principal requirement for what is called “global cascades” —the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people.31. By citing the book The Tipping Point, the author intends to[A] analyze the consequences of social epidemics.[B] discuss influentials’ function in spreading ideas.[C] exemplify people’s intuitive response to social epidemics.[D] describe the essential characteristics of influentials.32. The author suggests that the “two-step-flow theory”[A] serves as a solution to marketing problems.[B] has helped explain certain prevalent trends.[C] has won support from influentials.[D] requires solid evidence for its validity.33. What the researchers have observed recently shows that[A] the power of influence goes with social interactions.[B] interpersonal links can be enhanced through the media.[C] influentials have more channels to reach the public.[D] most celebrities enjoy wide media attention.34. The underlined phrase “these people” in Paragraph 4 refers to the ones who[A] stay outside the network of social influence.[B] have little contact with the source of influence.[C] are influenced and then influence others.[D] are influenced by the initial influential.35. What is the essential element in the dynamics of social influence?[A] The eagerness to be accepted.[B] The impulse to influence others.[C] The readiness to be influenced.[D] The inclination to rely on others.Text 4①Bankers have been blaming themselves for their troubles in public. ②Behind the scenes, they have been taking aim at someone else the accounting standard-setters. ③Their rules, moan the banks, have forced them to report enormous losses, and it’s just not fair. ④These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.①Unfortunately, banks’ lobbying now seems to be working. ②The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. ③And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult. ④After a bruising encounter with Congress, America’s Financial Accounting Standards Board (FASB) rushed through rule changes. ⑤These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statements. ⑥Bob Herz, the FASB’s chairman, cried out against those who question our motives. ⑦Yet bank shares rose and the changes enhance what one lobby group politely calls the use of judgment by management.①European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. ②The IASB says it does not want to act without overall planning, but the pressure to fold when it completes it reconstruction of rules later this year is strong. ③Charlie McCreevy, a European commissioner, warned the IASB that it did not live in a political vacuum but in the real world and the Europe could yet develop different rules.①It was banks that were on the wrong planet, with accounts that vastly overvalued assets. ②Today they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. ③The truth will not be known for years. ④But banks’ shares trade below their book value, suggesting that investors are skeptical. ⑤And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.①To get the system working again, losses must be recognized and dealt with. ②America’s new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. ③Successful markets require independent and even combative standard-setters. ④The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility interests. ⑤But by giving in to critics now they are inviting pressure to make more concessions.36. Bankers complained that they were forced to[A] follow unfavorable asset evaluation rules.[B] collect payments from third parties.[C] cooperate with the price managers.[D] re-evaluate some of their assets.37. According to the author, the rule changes of the FASB may result in[A] the diminishing role of management.[B] the revival of the banking system.[C] the banks’ long-term asset losses.[D] the weakening of its independence.38. According to Paragraph 4, McCreevy objects to the IASB’s attempt to[A] keep away from political influences.[B] evade the pressure from their peers.[C] act on their own in rule-setting.[D] take gradual measures in reform.39. The author thinks the banks were “on the wrong planet” in that they[A] misinterpreted market price indicators.[B] exaggerated the real value of their assets.[C] neglected the likely existence of bad debts.[D] denied booking losses in their sale of assets.40. The author’s attitude towards standard-setters is one of[A] satisfaction.[B] skepticism.[C] objectiveness.[D] sympathy.Part BDirections:For questions 41-45, choose the most suitable paragraphs from the list A-G and fill them into the numbered boxes to form a coherent text. Paragraph E has been correctly placed. There is one paragraph which does not fit in with the text. Mark your answers on ANSWER SHEET1. (10 points)[A] The first and more important is the consumer's growing preference for eating out; the consumption of food anddrink in places other than homes has risen from about 32 percent of total consumption in 1995 to 35 percent in 2000 and is expected to approach 38 percent by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5 percent a year across Europe, compared with growth in retail demand of 1 to 2 percent. Meanwhile, as the recession is looming large, people are getting anxious. They tend to keep a tighter hold on their purse and consider eating at home a realistic alternative.[B] Retail sales of food and drink in Europe’s largest markets are at a standstill, leaving European grocery retailershungry for opportunities to grow. Most leading retailers have already tried e-commerce, with limited success, and expansion abroad. But almost all have ignored the big, profitable opportunity in their own backyard: the wholesale food and drink trade, which appears to be just the kind of market retailers need.[C] Will such variations bring about a change in the overall structure of the food and drink market? Definitely not.The functioning of the market is based on flexible trends dominated by potential buyers. In other words, it is up to the buyer, rather than the seller, to decide what to buy. At any rate, this change will ultimately be acclaimed by an ever-growing number of both domestic and international consumers, regardless of how long the current consumer pattern will take hold.[D] All in all, this clearly seems to be a market in which big retailers could profitably apply their gigantic scale,existing infrastructure, and proven skills in the management of product ranges, logistics, and marketing intelligence. Retailers that master the intricacies of wholesaling in Europe may well expect to rake in substantial profits thereby. At least, that is how it looks as a whole. Closer inspection reveals important differences among the biggest national markets, especially in their customer segments and wholesale structures, as well as the competitive dynamics of individual food and drink categories. Big retailers must understand these differences before they can identify the segments of European wholesaling in which their particular abilities might unseat smaller but entrenched competitors. New skills and unfamiliar business models are needed too.[E] Despite variations in detail, wholesale markets in the countries that have been closely examined—France,Germany, Italy, and Spain—are made out of the same building blocks. Demand comes mainly from two sources: independent mom-and-pop grocery stores which, unlike large retail chains, are too small to buy straight from producers, and food service operators that cater to consumers when they don’t eat at home. Such food service operators range from snack machines to large institutional catering ventures, but most of these businesses are known in the trade as “horeca”: hotels, restaurants, and cafés. Overall, Europe’s wholesale market for food and drink is growing at the same sluggish pace as the retail market, but the figures, when added together, mask two opposing trends.[F] For example, wholesale food and drink sales came to $268 billion in France, Germany, Italy, Spain, and theUnited Kingdom in 2000—more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail; wholesale demand from the food service sector is growing quickly as moreEuropeans eat out more often; and changes in the competitive dynamics of this fragmented industry are at last making it feasible for wholesalers to consolidate.[G] However, none of these requirements should deter large retailers (and even some large food producers andexisting wholesalers) from trying their hand, for those that master the intricacies of wholesaling in Europe stand to reap considerable gains.Part CDirections:Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written clearly on ANSWER SHEET 2. (10 points)One basic weakness in a conservation system based wholly on economic motives is that most members of the land community have no economic value. Yet these creatures are members of the biotic community and, if its stability depends on its integrity, they are entitled to continuance.When one of these noneconomic categories is threatened and, if we happen to love it, we invent excuses to give it economic importance. At the beginning of the century songbirds were supposed to be disappearing. (46) Scientists jumped to the rescue with some distinctly shaky evidence to the effect that insects would eat us up if birds failed to control them. The evidence had to be economic in order to be valid.It is painful to read these roundabout accounts today. We have no land ethic yet, (47) but we have at least drawn nearer the point of admitting that birds should continue as a matter of intrinsic right, regardless of the presence or absence of economic advantage to us.A parallel situation exists in respect of predatory mammals and fish-eating birds. (48) Time was when biologists somewhat overworked the evidence that these creatures preserve the health of game by killing the physically weak, or that they prey only on “worthless” species. Here again, the evidence had to be economic in order to be valid. It is only in recent years that we hear the more honest argument that predators are members of the community, and that no special interest has the right to exterminate them for the sake of a benefit, real or fancied, to itself.Some species of trees have been “read out of the party” by economics-minded foresters because they grow too slowly, or have too low a sale value to pay as timber crops. (49) In Europe, where forestry is ecologically more advanced, the noncommercial tree species are recognized as members of the native forest community, to be preserved as such, within reason. Moreover, some have been found to have a valuable function in building up soil fertility. The interdependence of the forest and its constituent tree species, ground flora, and fauna is taken for granted.To sum up: a system of conservation based solely on economic self-interest is hopelessly lopsided. (50) It tends to ignore, and thus eventually to eliminate, many elements in the land community that lack commercial value, but that are essential to its healthy functioning. It assumes, falsely, that the economic parts of the biotic clock will function without the uneconomic parts.Section ⅢWritingPart A51. Directions:You are supposed to write for the Postgraduates’ Association a notice to recruit volunteers for an internationalconference on globalization. The notice should include the basic qualifications for applicants and the other information which you think is relevant.You should write about 100 words on ANSWER SHEET 2.Do not sign your own name at the end of the notice. Use “Postgraduates’ Association” instead. (10 points) Part B52. Directions:Write an essay of 160-200 words based on the following drawing. In your essay, you should1) describe the drawing briefly,2) explain its intended meaning, and3) give your comments.You should write neatly on ANSHWER SHEET 2. (20 points)。