口语部分
整个考试时间：16分钟左右。
第一项：询问个人信息
本项考试的时间：3分钟左右。
本项考试的形式：由考官逐个向考生提出问题，考生进行回答。
本项考试内容：涉及个人信息的诸多方面，考官的提问更是千变万化，但一定设计个人信息的某个方面。通常，为了核对考生资格，考官会问以下问题：What’s your name?/can you spell your family name?/can you spell your surname?/ what’s your number? 回答范例：My name is Ray. That’s R-A-Y, Ray.
本项考试的目的是：考官借助于对考生个人信息的提问，核对考生考试资格，并通过与考生之间的交流，考察考生的发音，语法和用词。
本项考试从难度上来说是口语三项考试之末，但由于其为考试第一项，所以考生在本项中留给考官们的印象至关重要。考生们必须认真对待。
考生在本项考试中必须做到：
1.克服考试开始时的紧张情绪。方法：提前进入考场，适应考场环境。了解考试模式，进行模拟训练。
2.听清考官所问之问题。若没有听懂，可以要求考官重复其问题。方法：使用I am sorry but could you repeat your question?/I beg your pardon, Madam(Sir)?等句型。
3.全面地回答考官提出的问题，不能跑题。
实用技巧：A. 对于考官提出的特殊疑问句，首先使用单词、词组或句子给予明确的答复。然后阐述理由。B. 对于考官提出的一般疑问句，首先答复yes
或者no，然后阐述理由。C. 对于考官提出的选择疑问句，方法同A。
4.不要与另一位考生交流，不要干扰另一位考生的答题。
5.有时由于时间问题，考官有可能非常简单地进行本项甚至打断考生的答题，这考生的临场表现没有任何关系。出现上述情况，切忌紧张。
Part One (interviews)
In the first part of the test the interlocutor addresses each candidate in turn and asks general questions. Candidates will not be
addressed in strict sequence. This part of the test lasts about three minutes and during this time, candidates are being tested on their ability to talk about themselves, to provide personal information on their home, interests and jobs, and to perform functions such as agreeing and disagreeing, and expressing preference.
General Procedure
Examiners’ greeting and self-introduction
Candidate’s names and hometowns
Marksheets required
Questions for reference
Can you tell me about yourself?
Can you tell me about your hometown?
Can you tell me about your friends?
Could you tell me about the facilities in your hometown?
Could you tell me about your reasons for learning English?
Could you tell me about your interests outside college or work?
Could you tell me about your ambitions for the future?
Could you tell me why you chose this type of work?/these studies?
Could you tell me how much you use English at work?/in your studies?
Could you tell me what you like best about your work?/studies?
Could you tell me what you like least about your work/studies?
Could you tell me how important you think English is in business life in China?
Could you tell me how important you think imports and exports are to China?
Could you tell me what effect you think technology is having on business life in China?
Could you tell me what effect you think advertising has on people in China?
Could you tell me how working life is changing in China?
Could you tell me how important you think the tourist industry is to China?
Can you tell me about your reasons for choosing your profession or studies?
Can you tell me what you hope to achieve professionally in the next five years?
Can you tell me how important a foreign language is to you in your work or studies?
Can you tell me how you relax from your work or studies?
Can you tell me what you would like to change about your work or studies?
Can you tell me whether you would like to work or study in a foreign country?
Can you tell me which foreign language you think will be most important in the future for business in China?
Can you tell me what you think is the biggest change in working life in China?
Can you tell me how important you think it is for people who work in business in China to be familiar with information technology?
Can you tell me which professions are most useful for China?
Can you tell me how people’s attitudes to work are changing in China?
Can you tell me which you think are the most important new commercial activities in China?
第二项：话题的讨论
本项考试的时间：6分钟左右
本项考试的形式：每个考生从给定的三个话题中任选一个进行一分钟的阐述，在阐述之前有一分钟进行准备，可以做笔记。另一考生认真听取对方阐述(可以作笔记)，并在对方阐述完毕后，提问其一到两个问题，对方给予回答。
本项考试内容：本项考试中所給出的话题的范围包括：广告、求职、通信联系、商业交流、经营者与顾客的关系、财政、会计、生产管理、生产安全、员工健康、员工管
理、员工招聘、员工培训、市场、销售、货物运输、技术等等。
本项考试的目的是：考官借助考生对自选观点话题的解释与阐述，考察考生的英语语言组织能力(包括个人意见、观点的提出、表达、解释和结论)。同时附带考察考生的发音，语法和用词。
本项考试从难度上来说居于口语三项考试之中。
考生在本项考试中必须做到：
1.充分利用本项开始之前的一分钟准备时间做好笔记。笔记格式范例：
Opening sentence:______________________________
Main points
*___________________
*___________________
*___________________
Supporting ideas
*___________________
*___________________
*_________________
Concluding
sentence:______________________________________________
2.本项考试的顺序问题：考生一定要遵守以下的顺序。首先提出观点(参见
3)。然后阐述理由，随即给出具体论据。最后进行总结。
3.开头陈述观点时所使用的句型：
A. 所选择的观点本身是特殊疑问句的格式。例如：how to fill a key vacancy
使用：to…, we should…/ we should…in order to…/we can solve the problem by doing…等句型。例如：To fill a key vacancy, we should…./We should…in order to fill a key vacancy./We can solve the problem by….
B. 所选择的观点本身短语的格式。例如：the importance of having a good CV
使用：I think … is …/In my opinion, … is …/From my point of view, … is …等句型。
例如：From my point of view, the importance of having a good CV is that…
4.结尾总结时所用的句型：Therefore,…/In a word,…/That’s my opinion./
5.由于考生在本项考试中只有一分钟的时间，因此建议考生只陈述一个观点，给出两个理由，两个论据，一个总结。共计六句话，时间分配为每句十秒钟。
6.考生相互询问以及回答中的注意事项：不要提问对方难度较大或模棱两可的问题，以免产生不必要的对抗心理。导致后续考试中合作的不愉快。提问方可以针对某个细节向对方提问，使得对方可以自然的重复自己的观点。回答方对提问方的问题仅做简要回答，主要是重复自己的观点。
Part Two
In this part each candidate’s task is to choose one topic from a s et of three, and to talk about it for one minute. Candidates have one minute in which to prepare and should use this time to make brief notes. The other candidate listens to the talk and is invited to ask one or two questions at the end. Candidates may make notes while listening to their partner. Each candidate is given a different set of three tasks from which to choose.
General procedure
A choice of three different topics
One minute preparation while making notes
A/B starts with the other listening---one minute
Question asked
1. Customer relation: the importance of offering incentives to customers
Offering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, complementary tickets, miles, gifts in the promotion or sales, you will attractive more customers and get them buy your products or services. At the same time the image of your company will be improved and your brands are more likely to be known by customers.
2. Product promotion: how to ensure that products are promoted effectively at international trade fairs
You should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients.
You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector,
high-definition screen can help you demonstrate the quality, function and specification of your products.
You should design your show room and stand carefully to attract more customers. Your stand should be put up at an obvious place so that every customer can get an easy access to your products.
3. How to reduce labor turnover rates
In order to reduce labor turnover rates we must take the following effective measures:
Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company. Thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs.
If permits enhance the staff benefits including their base pay annual bonus and other benefits. An incentive system should also be necessary to encourage the staff to work with the company longer.
Improve the work environment of your company or factory. Try to foster a spirit of mutual help among your staff and let them understand that the
company or factory is far more than just a workplace. It’s a family where all members are supported and valued.
4. Career development: the importance of being willing to acquire new skills throughout your career
With the unceasing development of science and technology the workplace is now undertaking profound changes. The way you do your work and the equipment you use in your work will definitely change or upgrade in the future, which means you have to learn new skills to deal with these changes. Remember: you are never too old to learn. New skills will make you keep up with the latest technology and help develop yourself throughout your work life.
5. International sales: how to research foreign markets effectively
You should notice the difference between foreign and domestic market and set your target according to specific situation of foreign market. For example: given the different state of living standard the purchasing power of your target market may be higher or lower than the domestic market. If you ignore the difference you are likely to make mistakes in products’ pricing in foreign market.
You should ensure that your research team is excellent at carrying out research in a foreign country. That means every member of the team should mater the native language and be familiar with the specific culture of the target market.
6. Production management: how to implement an effective just-in-time system
What is a JIT production system?
JIT is an approach to achieving excellence in a manufacturing company based on the continuing elimination of waste (waste being considered as those things that do not add value to the product).
A repetitive production system in which both the movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next (usually small) batch arrives for processing just as needed.
The logic behind JIT: Nothing will be produced until it is needed.
7. Travel: the importance of being able to speak foreign languages in international business
8. Marketing: how to assess whether there is a market for a new product
You should carry out a research on the customer demands to see if there is a read need in the market for your new product. The feedback or result will help you to decide whether to launch the new product on the market.
You should pay special attention to your competitors. Detect whether they are going to launch their new product onto the market. if the answer if yes that probably means there is a demand in the market for some new product. Then be quick and put on your rival product to coincide with them.
9. Human resources: how to use staff appraisal schemes
You should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached.
The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes. Most importantly ratings should reflect measurable element of the job requirements.
10. Advertising: the importance of television and cinema advertisement
In fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into people’s daily life and persuaded them to buy whenever they tur n on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.
11. Staff management: how to ensure effective lines of communication between the workforce and management
As the leader of the company you should open up a channel for the workforce and management to communicate directly. For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and management. They are allowed to talk with each other
openly and freely to exchange views and opinions. They can also set common objectives.
You should achieve this effectiveness by making use of up-to-date technologies. For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the forum. In this way a effective line of communication will be set up.
You should set up an incentive system to make your staff talk with their line managers.
12. Finance: how to ensure accurate cashflow forecasts
you should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and operation. This system can calculate the balance between your income and expenditure on a daily base. And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.
In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her departments. The information will be collected everyday for you to take consideration.
13. International sales: how to decide which sales incentives to offer
a new foreign customer (本题做为思考题，请大家考虑一下。我们下次课将要
学到。)
14. Recruitment: how to ensure that the best applicant for a job is selected (how to ensure that the best candidate for a post is selected)
During the selection process we should pay attention to the candidates’ quality and attribute. Quality refers to the candidate’s ability to conduct his or her future work. During the interview candidates will have to be asked to demonstrate their ability to solve problems and deal with emergencies.
In addition the other important factor should also be considered. That is the attribute of the candidate. It has something to do with the candidate’s character and value. Those whose value is in the conflict of the company’s ethics will not be considered as best candidate even
if they demonstrate remarkable ability in their work.
15. How to decide whether to float a company on the stock market
A: we should check the policy concerning listing a company onto the stock market. Different stock exchanges have different policies and requirements. We should check these policies or requirements to see that if our company meets the demand so as to be listed on the stock market. For example according to the policy of many SEs, the total capital of a company should meet a certain level before it can be listed. Besides, its after-tax profits should also reach a certain level. So check these policies to see if our company is qualified to be listed onto the stock market. Second, we should understand and are willing to take the responsibilities that a listing company has to bear such as disclosure director’s duty all kinds of expenses tax and so on.
16. Training: the importance of training staff to use new technology
A: it is a very important step to train your staff in how to use the new technology. First of all most of your staff won’t be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to it. Therefore your training is worthy in getting your staff to understand the new technology. Secondly you still won’t enjoy the high efficiency brought up by the new technology if you can’t achieve the perfect combination of your staff and the new technology which is only possible through training. The last but not the least you can improve your staff’s ability to harness the new technology through your training program and make them more confident in their work, which will definitely enhance the efficiency of your company.
17. The importance of selecting appropriate members of staff to attend exhibitions
A: your aim of exhibiting your products at the trade fair is to show your customers the high quality of your products through fine demonstration and careful explanation, which will only be achieved by selecting right staff to attend the trade fair. The staff you select should at least have a good understanding of the products you display. They must know the quality function description production packing and other important fields of your products. Besides they must have strong ability of promoting and marketing. These elaborately-selected staff can answer any kind of question produced by the customers about your products and can secure contracts with them skillfully, which will make your display a complete success.
18. Production management: how to organize an effective stock control system
A: there are three important steps: first step up a monitoring system in the company to watch closely the level of inventory so that the inventory can be maintained at an appropriate level. Second set up a reporting system to inform the manager of any possible changes in the level of inventory. If the level is too low try to improve it and reduce its negative effect on the production. If the level is too high try to reduce it and pay attention to the lack of capital and difficulties it will exert on the management. Third make everyone in the company clear about the importance of stock control so that every part of this system is operating effectively and altogether achieve a high proficiency of the whole.
注释：stock control system 存货控制 (对各种物资库存量的管理。目的在于使各种物料的库存量保持在适当的水平，既不会因库存过低而使生产收到影响，也不会因库存过多而占压资金并增加管理上的困难。)
19. Meeting: the importance of regular meeting with suppliers
A: first improve your cooperation with your supplier. It is not just a simple deal you make with your supplier. That is to say you should do your business with your supplier on the basis of equality mutual respect and mutual benefit. Second try to let your suppliers know that you are willing to establish the long-term relationship with them so that they are more confident in the current business with your company. Third it is your PR department’s job to communicate with your suppliers on the regular basis and enhance the friendly relationships between you and your suppliers.
20. The importance of teamwork for the effective management of projects
A: to manage projects involves heavy workload and requires much of the company’s energy and human resource. However by using teamwork we can make this complicated work become simple and easy. First when we set up a project-oriented teamwork all members of the projects are united and work in a teamwork spirit. That means they work more systemically and coordinate more with each other. As leaders we won’t worry about the time we will have to waste on the coordinating procedures anymore. Second by using teamwork we can create a sound and effective communication with the project and monitor the communication between members as well as the communication between boss and subordinates. Third in a team everyone tries to help others in their work and a lot of problems can be solved quickly after they occur. The managers can thus save the energy and time for trouble-shooting.
21. The importance of providing employees with clear job descriptions
A: if you give your employees clear job descriptions they will have a better understanding of what their jobs are and what their bosses expect from them. Then they can work according to their aims without any misunderstanding of their jobs which will definitely improve the efficiency of your employees’ work. In addition for managers clear job description can enable them to know their subordinates’ work better and to monitor and control their work effectively.
22. The importance of understanding cultural differences when working in an international environment
A: (请根据课本第七课所划之内容进行回答)
23. How to ensure that company growth proceeds at the optimum rate
A: first we should control the expansion of our company which if not appropriate can cause too much bubble and give a false impression of prosperity. Second plan our company’s future carefully. This includes considering in detail the budget of our company; opening more markets for the company’s products and gearing our company towards a right direction in which its development can be sustainable sound and rapid. Third make su re that we can get all the resources needed for our company’s development including the materials we need to produce our products the capital we need to make investments and the human resource we need to keep our staff highly-qualified.
24. How to manage a heavy workload effectively
A: first we should have a timetable illustrating all the details about the work of every staff within a day, a month or even a year. We can deal with more workload while shouldering more responsibility if we can arrange our work in advance. Second make sure that we can communicate with our colleagues effectively so that we can make use of their advice or ideas to help us solve the problems or unexpected things occurring in our work. Third as for ourselves we should keep ourselves physically sound to handle the stress a heavy workload might bring about.
25. The importance to a company of having a Health and Safety policy
A: as a kind of legal document Health and Safety policy can help a company to reduce the possible injuries or accidents that may happen in the process of production or office work as it explains in detail what the staff should and should not do in order to keep themselves safe in their work. If those accidents or injuries do happen the Policy made by the company can also be used as reference in case of civil liability.
Besides the Health and Safety policy can serve as a record which will be very useful if an inspector questions the company’s precautions on health and safety.
26. How to ensure that staff at all levels receive appropriate feedback on individual performance
A: we should establish a complete set of evaluating system within the whole company to monitor individual performance of every employee and to report their performance to the board and the department they belong to. Their performance is judged on the basis of their position and responsibility and in accordance with their personal abilities. Of course any other factors that will affect their performance directly or indirectly will also be taken into consideration. Besides the feedback will be sent directly to our employees’ mailbox immediately after their performance is evaluated.
27. How to maintain customer interest in a company’s products
A: usually customers are interested in the products which have high reputation or world-wide brand names. Therefore a company should try to keep the fame of their products and develop its products into a global brand in order to attract its customers. And of course customers are often concerned about the quality of the products they are intended to buy. In this regard a company should make their products reliable to use. In addition a company should upgrade their products in a direction that will lead to a multi-functional and user-friendly kind of products. Try to show your customers that your products have great potentials so that they will keep their interest in your products.
28. The importance of having a career plan in order to achieve high levels of success at work
A: a career plan is very important for employees. If you plan your career in advance you will have a better idea of what you should do and what you have to achieve at the different stages of your career, which will make you more realistic at work. The plan will guide you throughout your career and make you easier to climb the ladder within the framework of your company. Every time you start your work you will find there is a clear goal before you and every time you achieve your goal another goal has already been set for you to continue. You will never feel lost in the complicated environment and can gain advantage among the tense competition with your colleagues. Gradually you will find yourself moving steadily towards your success and finally reach the top of your career.
All of these are not your dreams and they can be realized if you have your career plan.
29. The importance of product diversification to the success of a business
A: in today’s increasingly-competitive market product diversification is crucial to the success of a business. Today’s market is becoming more and more diversified which means a single range of products produced by a certain company cannot survive since the competition is extremely high. And even if you survive you will find your earnings via a single pro duct won’t cover even a small fraction of your cost. Therefore a business should diversify its product range. A diversified product range will make you avoid the tense competition in the specific area and give you more opportunities to open up more potential markets which will reduce to a large extent the risks due to the high competition.
(还可从吸引顾客的角度来说)
30. The importance in business of maintaining personal contact with clients
A: some of your clients are your important suppliers and others are your distributors. Therefore keeping contact with them means you keep a good communication with your suppliers or distributors whose information is crucial to your production and sales. Any information you gain from your client can be used to test the popularity of your products. Usually formal or official contact with your clients won’t give you much more opportunities to get the information you need. Personal contact however can be developed into a very useful contact since it can produce a sound environment in which you talk to your clients personally. And you can even get some information about your revival through personal contact which you can use to take the advantage in the competition. And of course you will know better what your clients think of your products and what they expect from you since most of your clients are reluctant to tell you because of the strict environment of formal contact.
31. How to balance company growth with production capacity
A: in order to balance company growth with production capacity we must keep our production capacity at an appropriate level so that it can promote the growth of our company. If we pay too much attention to the development of production capacity while neglecting the possible harms it can cause we will have to face the stagnation in the grow of our company or the growth
bubble which will eventually burst. If we accelerate our production capacity without any consideration of the current market demand or current situation of the company’s sales we will definit ely increase our inventory which will cause the break of the cash flow.
32. How to achieve and maintain high motivation among a workforce
A: first set up an incentive mechanism within the company to ensure that every highly-motivated employee is awarded. Second try to produce a healthy and sound environment within the company to ensure that every employee know the importance and benefit of keeping high motivation in his or her job. Third help very employee to plan his or her future career within the company to make them sure that they are paid close attention to by the company and they will have a better future if they stay with the company.
33. The importance of training staff in how to use new technology when introducing it into the workplace
A: it is a very important step to train your staff in how to use the new technology. First of all most of your staff won’t be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to it. Therefore your training is worthy in getting your staff to understand the new technology. Secondly you still won’t enjoy the high efficiency brought up by the new technology if you can’t achieve the perfect combination of your staff and the new technology which is only possible through training. The last but not the least you can improve your staff’s ability to harness the new technology through your training program and make them more confident in their work, which will definitely enhance the efficiency of your company.
34. How to maintain good relationships with suppliers
A: first improve your cooperation with your supplier. It is not just a simple deal you make with your supplier. That is to say you should do your business with your supplier on the basis of equality mutual respect and mutual benefit. Second try to let your suppliers know that you are willing to establish the long-term relationship with them so that they are more confident with the current business with your company. Third it is your PR department’s job to communicate with your suppliers on the regular basis and enhance the friendly relationships between you and your suppliers.
35. How to achieve a strong visual impact in advertising
A: first we should use an impressive and unique color design or slogan in our advertising. Each of them is expected to achieve strong visual impact which will make your advertisement a complete one-off. In addition, we can apply multi-media technology to our ad to achieve some special visual effects such as 3D animation.
36. The importance of being able to cope with the stress in a job
A: as today’s businessmen we shoulder more and more responsibilities and experience more intensive stress which if not appropriately deal with will lead to mental fatigue or other mental illnesses or even worse the total breakdown. Therefore the ability to cope with the stress in our jobs is one of the most important skills we should acquire in today’s business world. Furthermore, we will inevitably encounter some stress in our daily work. Without appropriately dealing with these stresses we cannot continue our work in a normal way and the stagnation will appear to offset any achievement we have made in the previous work.
37. The importance of a safe working environment for maintaining staff morale
A: in a safe working environment your staff will work more comfortably without worrying about the possible risk or “danger” resulting from the neglect of safety procedures. In this case the possible injuries or death will occur rarely and your staff will appreciate the company’s ponderance over their safety. They will feel valued by the company and therefore they will try their best to work and maintain a high morale.
38. How to maintain a balance between quality control and speed of production
A: we should maintain our production at an appropriate speed while keeping the quality control in the production. We cannot afford to speed up our production at the cost of quality. Quality control will inevitably slow down our production. However it is worthwhile. Strict quality control method is in itself a cost-effective measure which will reduce the cost you have spent on the interior products. Of course it is not necessary for us to set quality control in every single step of our production. We can keep quality control in some key procedures or areas of our production. Therefore we can achieve a relatively high speed of production.
39. The importance of a cumulous program of staff training within a company
A: given the different state in the development of your staff’s knowledge skill and ability it is impossible for you to carry out staff training on all of your employees simultaneously. You have to conduct the training in a step-by-step way. That is to say you must carry out cumulous program. You should first divided your staff into several groups according to their educational background and then train them to achieve different goals. For the staff with high proficiency of skills you train them towards the direction of managers and for those who have relatively weak abilities your focus should be to improve their professional skills and knowledge. Besides a cumulous program will actually last a year or longer. So you won’t have to worry about the shortage of money or time.
40. The importance of selecting appropriate members of staff to attend exhibitions
A: your aim of exhibiting your products at the trade fair is to show your customers the high quality of your products through fine demonstration and careful explanation, which will only be achieved by selecting right staff to attend the trade fair. The staff you select should at least have a good understanding of the products you display. They must know the quality function description production packing and other important fields of your products. Besides they must have strong ability of promoting and marketing. These elaborately-selected staff can answer any kind of question produced by the customers about your products and can secure contracts with them skillfully, which will make your display a complete success.
41. The importance of adequate supervision and training of staff who deal with the public
A: in order to keep a sound image of your company in public and maintain good relations with the public you should pay special attention to the staff who deal with the public because they are in fact the key element of the success of your PR police. If your staff have the strong abilities of communicating and negotiating when they are dealing with the public your company will definitely reap the fruits of it. Therefore every PR staff will have to receive enough training before they can fulfill their duty. Of course training in itself is not enough. Supervision is always necessary to find out what still needs improving regarding the job of your PR staff and adequate supervision can also enable you to change and improve the training when necessary.
42. How to provide effective support for new members of staff
A: what the new members of staff need most at the beginning of their career is the detailed description of their work including what their jobs are; what kind of correct procedure they have to follow during their work; which area they should pay special attention to and other useful information. Therefore we must focus on the above areas when we provide support for our new members of staff. Besides we should pay attention to the way we use to provide support. Being the freshmen most of them are not familiar with the current situation and we should keep enough patience when giving support. Any impatience will harm their feeling and make our support an ineffective one.
43. The importance of being aware of differences in appropriate behavior in other cultures
A: today’s world is moving towards globalization. In the business world this is particularly true. The employees of the large companies especially the transnational companies come from different countries and therefore have different cultural background. Difference will inevitably occur during their work in the company. These differences if not be dealt with appropriately will become obstacles and make it difficult for the employees to cooperate with each other in their daily work. A certain behavior such as a gesture which is appropriate to a culture will possibly be regarded as inappropriate to the other culture. Therefore we should be aware of the differences and behave ourselves appropriately in the cross-culture environment.
44. How to ensure that stock control system are run effectively
A: there are three important steps: first step up a monitoring system in the company to watch closely the level of inventory so that the inventory can be maintained at an appropriate level. Second set up a reporting system to inform the manager of any possible changes in the level of inventory. If the level is too low try to improve it and reduce its negative effect on the production. If the level is too high try to reduce it and pay attention to the lack of capital and difficulties it will exert on the management. Third make everyone in the company clear about the importance of stock control so that every part of this system is operating effectively and altogether achieve a high proficiency of the whole.
注释：stock control system 存货控制 (对各种物资库存量的管理。目的在于使各种物料的库存量保持在适当的水平，既不会因库存过低而使生产收到影响，也不会因库存过多而占压资金并增加管理上的困难。)
45. The importance of using environmentally friendly means of transport whenever possible
A: in today’s society more and more people are aware of the importance of environmental protection. Their awareness has deeply gone into their consuming habits. Therefore if your company can use environmentally friendly means of transport you will set up a sound image in the local community as well as the society that you are paying your attention to these issues so that you can get good public relationship with the people who will likely turn into your customers if they are satisfied with your environmental protection practice. In addition this practice can be cost-effective and you will save a considerable amount of money each year.
46. How to access the career opportunities provided by different types of companies
A: 此题看似复杂但实际上和“选择职业时要注意什么”等问题类似，因此不再赘述。
47. Q: how to run a meeting successfully
A: 此题看似专业但实际上和“选择参加一个会议时应注意什么”等问题类似，主要可从：agenda;timetable; content; length等方面回答。
48. The importance of packaging products appropriately
A: the packaging of our products is in fact a kind of advertisement for our products. So when we decide on packaging for products we must first consider if the packaging can reflect the image of our products. It must best represent the quality of our products through its design and layout which can attract our customers to buy our products. The packaging should show the distinctive features of our products so that every customer can have a better understanding of our products after just taking a look at our products. And we should make sure that the customers can identify our products immediately through the packaging. Besides, the production process decides the physical characters of your products. For example, what they are made of, metal glass or wood? Because of these characters you have to select different kind of packaging. For example being fragile your products made of glass should be packaged in a soft container which can stand the impact of collision. Your wood products should be kept in the anti-wet and anti-mold packaging. As for metal products anti-wet and anti-rust packaging is necessary. Appropriate packaging can ensure the quality of your products during the delivery.
49. The importance of involving staff in setting the objectives of
a comp any’s business plan
A: when you involve your staff in setting objectives of your company’s business plan you actually have established a kind of teamwork. Every staff belongs to the team and they have a common objective. Therefore they will feel valued by the company and they will have hard to realize their common goal. In order to achieve this they will help each other learn from each other and coordinate with each other. The communication of your staff is greatly enhanced and a good environment of equality and mutual help is produced. You will absolutely draw upon fruits on your wise practice.
50. Marketing: how to ensure that a product is packaged appropriately for a specific market
51. Management: the importance to a company of an effective personnel management policy
52. Customer relations: how to ensure that a client’s visit to your workplace is successful
53. Personnel management: the importance of a clear career structure for ensuring job satisfaction for all employees
54. Product promotion: how to choose the most appropriate method for promoting a particular product
55. Personnel management: the importance of internal promotion as an incentive for staff
56. Customer relations: how to persuade an important client to place
a substantial order for a company’s products or services
57. Strategic planning: the importance of appointing external consultants to evaluate a company’s performance
58. Recruitment: the importance of assessing personality when interviewing job applicants
59. Financial management: how to reduce costs on business trips
61. The importance of making customers feel valued
A: in my opinion making your customers feel valued is very important. First, It can maintain the customer’s loyalty to your products so that you can further strengthen your company’s customer base. Second, valued customers often pay their attention to your company’s development and
In this part each candidate’s task is to choose one topic from a set of three, and to talk about it for one minute. Candidates have one minute in which to prepare and should use this time to make brief notes. The other candidate listens to the talk and is invited to ask one or two questions at the end. Candidates may make notes while listening to their partner. Each candidate is given a different set of three tasks from which to choose. General procedure A choice of three different topics One minute preparation while making notes A/B starts with the other listening---one minute Question asked 1. Customer relation: the importance of offering incentives to customers Offering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, complementary tickets, miles, gifts in the promotion or sales, you will attractive more customers and get them buy your products or services. At the same time the image of your company will be improved and your brands are more likely to be known by customers. 2. Product promotion: how to ensure that products are promoted effectively at international trade fairs You should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients. You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, high-definition screen can help you demonstrate the quality, function and specification of your products. You should design your show room and stand carefully to attract more customers. Your stand should be put up at an obvious place so that every customer can get an easy access to your products. 3. How to reduce labor turnover rates In order to reduce labor turnover rates we must take the following effective measures: Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company. Thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs.
商务英语口语考试样题 本学期要学习课文的第1、2、6、7、8、9、12单元加上求职面试一共8个单元，每个单元提供一个话题。由于十二单元不确定能否学完，暂时不看。 1. customers: Have you ever experienced a situation that the customer care was very good? What do you think makes good customer care? 2. companies： Do you know any famous company related to your major? Please describe one of them briefly. 6. retailing： Have you ever used the Internet to shop? Compared with the traditional shopping, what are the advantages and disadvantages of Internet shopping? 7. products： What are the four ways in which advertising can work? If you are given an aerobic workout machine, what do you want to advertise it? 8. people： What are the differences between men and women in the workplace? Whom do you think is easier to work with, men or women? Why? 9. business environment： Many everyday brands used by people can have varying prices throughout the world. What do you think are the possible factors which can influence price? Take a factor as example, and say why it can influence price. 12. competition： What are the three strategies which are very important for a company to become a market leader? If your company wants to launch a new product “Lucky Cola”, what do you want to do to make your product more competitive? Job interview: What would you like to do after you finish your studies? (Why?) What are you doing now for the preparation of your future plan?
BEC高级口语素材——美国商业跨文化交流 Lesson Three ·Cross-Cultural Communication in US Business ·美国商业跨文化交流 Part I Objectives 2Six Fundamental Patterns of Cultural Differences ·中西文化差异的6种基本模式 2 A general view of corporate culture ·公司文化概要 2Decoding body-language ofNorth America ·破解北美通用肢体语言 Part II The How-Tos Identify the Differences ：Six Fundamental Patterns of Cultural Differences 了解不同：中西文化差异的六种基本模式 1.Different Communication Styles 不同的交流风格 The way people communicate varies widely between, and even within, cultures. One aspect of communication style is language usage. Across cultures, some words and phrases are used in different ways. For example, even in countries that share the English language, the meaning of "yes" varies from "maybe, I'll consider it" to "definitely so," with many shades in between. Another major aspect of communication style is the degree of importance given to non-verbal communication. Non-verbal communication includes not only facial expressions and gestures; it also involves seating arrangements, personal distance, and sense of time. In addition, different norms regarding the appropriate degree of assertiveness in communicating can add to cultural misunderstandings. For instance, some white Americans typically consider raised voices to be a sign that a fight has begun, while some Asian, African, Jewish and Italian Americans often feel that an increase in volume is a sign of an exciting conversation among friends. Thus, some white Americans may react with greater alarm to a loud discussion than would members of some American ethnic or non-white racial groups. 2.Different Attitudes Toward Conflict 对待冲突的不同看法 Some cultures view conflict as a positive thing, while others view it as something to be avoided. In the U.S., conflict is not usually desirable; but people often are encouraged to deal directly with conflicts that do arise. In fact, face-to-face meetings customarily are recommended as the way to work through whatever problems exist. In contrast, in many Eastern countries, open conflict is experienced as embarrassing or demeaning; as a rule, differences are best worked out quietly. A written exchange might be the favored means to address the conflict. 3.Different Approaches to Completing Tasks 对待完成任务的不同方法 From culture to culture, there are different ways that people move toward completing tasks. Some reasons include different access to resources, different judgments of the rewards associated with task completion, different notions of time, and varied ideas about how relationship-building and task-oriented work should go together. When it comes to working together effectively on a task, cultures differ with respect to the
__________________________________________________ What's important when…? 1. Monitoring the quality of service provided Feedback from the customers A: Feedback from the customers is very important because feedback can reflect the opinion of the customers on the quality of your service. To get this feedback a.s.a.p. and analyze it carefully is very helpful. From this feedback you can know what your customers think of your service what they are not satisfied with and how they like you to improve the quality of your service. Once you know what your customers want you will have a clear objective to improve or maintain the quality of your service and your monitoring will be more effective. Checking sales figures A: when we monitor the quality of service provided we must first check our sales figures. Sales figures is one of the most important factors in testing if the service you provide has high quality and if the customers are satisfied with your service. If your sales figures continue to grow that means you succeed in maintaining the quality of your service and your customers are confident when choosing your service. If there is a sudden decrease in your sales figure that will probably mean that you are now in trouble and the quality of your service is declining or undermined by some factors of uncertainty, which means you have to check the whole quality-control system to find out where the problem is. 2. Choosing a new sales agent Experience of agent A: we should first consider the experience of the agent we choose. The more experience the agent has the more chance he or she will have in dealing with sales. An experienced agent has profound knowledge on sales and is very professional in promoting sales and selling goods to customers. Furthermore experienced agent may have established his or her sales channels or relations which are the key factors to the success of sales. They can help
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2017下半年商务英语考试中级口语素材 Having a calm smile to face with being disdained indicates kind of confidence.以下是小编为大家搜索整理的2017下半年商务英语考试中级口语素材，希望能给大家带来帮助!更多精彩内容请及时关注我们应届毕业生考试网! part 1 1.Design change 设计更改 A: How do we decide if we need to implement a design change? B: If it relates to safety, we have to implement it. A:我们怎么确认是否要进行设计更改? B:如果关系到安全问题,我们就必须进行更改。 2.Deviation 偏差 A: Do we allow any deviation on the material? B: You need to get customer's approval for any deviation. A:我们允许在材料的使用上有所偏差吗? B:任何偏差都要经过客户的批准。 3.Durability 耐久性 A: Why do we have to do durability test? B: We need to know how long this product will last in the field. A:我们为什么要做耐久性测试? B:我们需要知道产品在使用中可以有多长的寿命。 https://www.doczj.com/doc/a910949695.html,yout drawing 总布置图纸 A: What's the importance of layout drawing? B: The layout drawing shows a product in its environment. A:总布置图纸的重要性是怎样的? B:总布置图纸是描述在工作环境中的产品。 5.Part 零件 A: How many parts do you have in this seating system? B: Two hundred fifty seven to be exact. A:你这个座椅系统包含多少个零件? B:精确的讲有257个。 part 2 1.Appointment 约会,约见 A: Do you have an appointment with Mr.Liu? B: I have an appointment with him at one o'clock. A:您和刘先生约时间了吗? B:我和他约在一点钟见面。 2.Fund 成立 A: Our company was founded in 1960. B: That was long time ago. A:我们公司成立于1960年。 B:历史蛮悠久的。 3.Headquarters 总部 A: The headquarters of our company is in New York. B: I see. So this is your branch office. A:我们公司的总部在纽约。
2009年BEC商务英语考试口语备考重点 众所周知，口语是BEC四个单元中挑战性较大的一部分，并且口语考试的难度随着等级的提高而加大。BEC口语考试分为三部分。第一部分是考生与考官的交流，着重于个人情况，学习工作，兴趣爱好。这一部分必须充分准备，但难度不会超过普通的工作面试，且一般不会涉及商务知识。主要的难点在于第二、第三部分。第二部分让考生就某一商务主题发表一分钟的演讲，而第三部分中，两位考生就某个商务主题进行讨论。这两个部分要求较高，而准备时间仅为一分钟。针对这种情况，必须从下列方面准备。BEC作为商务英语考试，要求具备一定的商务背景知识，不要求很精深，但一定要有个大致的了解。因为广大BEC考生普遍英语基础较好(指语法，语音，基本词汇的运用)，但对商务词汇与概念深感隔行如隔山，第一重点就是商务词汇的扩展。当然词汇的问题决不是简单的死背词汇表，这种方法不会导致对词汇的深刻理解，灵活运用必然也大打折扣。比较好的方法是在读解分析范文时，注意商务词汇在文中的运用，把好的词汇结合句子一道背诵，然后在自己练习时有意地使用，才能学以致用。总之，词汇量的多少决定着英语水平高低。这就像一两滴水对环境没有什么影响，但当千千万万滴水形成湖、汇成海后就足以影响气候一样。 第二重点是针对BEC口语出题范围。将其细分为多个出题领域：职业发展，人事，营销，商务交流，信息管理，物流，金融，公司发展，项目管理，质量控制，竞争，健康安全，战略策划，生产管理，国际商务，交通，商业文化与伦理等，各个击破。对于每个领域内的经典题型，必须对大量范文作详细分析，总结最常用的话题与理由，体会不同场合变换说法的重要性，克服考生中普遍的理解考题却无话可说的尴尬。 第三，要注重积累商务案例。对于任一题目，光说一大堆理由，是很难得高分的，即使理由本身非常正确。关键在于必须有活生生的例子说明问题。这一点上，临时抱佛脚是没有用的，务必要*平时注意收集并在会话中运用恰当的例子。 第四点是要透过经典题型例解的现象看本质。学会运用会话模式，如开题—质询—观点—扩展型对话，并掌握有效的相关口语技巧，如Echo, Objection, Proposition, Development, Hypothesis, Definition, Interrogation, Repetition等。这样，对于会话的总体框架与结构在心中有了一个蓝图以后，才能把注意力放在内容上。
BEC中级口语考试：基础篇 1.1第一部分考试形式 (Test format of Part 1) 在第一部分考试中，考官就考生的个人情况或工作、学习情况向其提问，考生作答。然后考官再提问，考生再作答。考官一般会对每个考生进行两轮提问，每一轮三至四个问题，随后转向另一名考生，在两名考生间交替进行，直到规定时满为止，一般大约3 分钟。 这部分考试的特点是：话题涵盖的范围一般比较简单、浅显，不会超出日常会话的范畴，而且大部分话题都比较类似，是由主考官从剑桥大学考试委员会印发的Question List上随机挑选的。考前的充分准备足以保证考生应付大多数问题。而且在第一部分考核过程中，考官提问的问句大部分都是简单句，一般不超过15个单词，清晰易懂。 1.2应试建议 (Tips on how to cope with Part 1) (1)Greet upon entering the exam room. 进入考场后，考生应当充满自信，自然大方地向考官问候致意。话不需多，但自然、新切的问候语，可以给考官留下良好的第一印象。常用的问候语包括： Good morning, sir / miss / madam. Good afternoon, sir / miss / madam. Nice to meet you. （注：有两位男老师在场，可以称呼gentlemen. 有两位女老师在场，可以称呼misses. 有一位男老师和一位女老师在场，可以干脆免去后面的敬呼语，或直接采纳上面第三种问候方式，以免去敬呼语太长、太繁琐的尴尬。Madam 一般用于明显很年长的女教师，否则改用miss，因为女性对年龄认可度比较敏感。） (2)Relax yourself, yet do avoid over relaxing yourself. 大部分考生都有过这样的经历：平时跟同伴一起练口语的时候说得挺流畅的，但一到课堂上回答老师问题时，或是一进入口语考试房间时，所有头脑中的思路都不翼而飞，头脑一片空白。因此，在很多情况下，口语考试表现不好并不是口语水平问题，而是过分紧张导致的发挥失常。因此，平时试着让自己多练练紧张时放松的能力，对于克服进入考场后突然情绪紧张导致的发挥失常很有帮助。 (3)Familiarize yourself with the pronunciation and intonation of the interlocutor and the other candidate. 由于考生来自不同的地域，很多方音重的考生在说英语的时候也同样如此，这在很大程度上会影响其他同一考场的考生的理解和反应。考官尽管发音准确，但因为不熟悉他（她）的语音语调，也有可能造成误解。因此，进入考场后，要尽快熟悉他们的语音语调及语速，以免由于误听导致反应错误。 (4)Be precise in understanding the questions. 考官的提问也好，同伴的问题也好，没听清的情况下切不可盲目作答，一定要问清楚问题是什么。考生要清楚的一点是，BEC口语考试是“口语”考试，而非听力考试，也许没听清对方的问题会影响你的分数，而在没听清问题的情况下盲目作答而导致答非所问，更会真正丢分。在以往的考试中，有些考生由于事先针对第一部分做了充分的准备，因此在考官提问的时候没有全神贯注，而是凭着准备过的问题想当然，背诵事先准备好的答案。这种错误是极不应该的，不仅会给考官留下作弊（cheating ）的不良印象，还会由于听力水平不佳而被扣分。要求对方重述问题的常用句型包括： Pardon, please? I beg your pardon? Sorry, could you please say that again? I’m sorry, but I didn’t quite catch you. Would you please repeat what you’ve
课题一·商务英语交谈常见的几种情况 1. Greeting message 祝福 Hope you have a good trip back. 祝旅途愉快。 How are you? 你好吗? How is the project going on? 项目进行顺利吗? 2. Initiate a meeting 发起会议 I suggest we have a call tonight at 9:30pm (China Time) with you and Brown. Please let me know if the time is okay for you and Ben. 我建议我们今晚九点半和Brown小聚一下,你和Ben有没有空? I would like to hold a meeting in the afternoon about our development planning for the project A. 今天下午我建议我们就A项目的发展计划开会讨论一下。 We'd like to have the meeting on Thu Oct 30. same time. 十月三十号(周三),老时间,开会。 I want to talk to you over the phone regarding issues about report development and the XXX project. 我想跟你电话讨论下报告进展和XXX项目的情况。 3. Seeking for more information/feedbacks/suggestions 咨询信息/反馈/建议 Shall you have any problem accessing the folders, please let me knows. 如果存取文件有任何问题请和我联系。 Thank you and look forward to having your opinion on the estimation and schedule. 谢谢你,希望能听到更多你对评估和日程计划的建议。 Look forward to your feedbacks and suggestions soon. 期待您的反馈建议! What is your opinion on the schedule and next steps we proposed? 你对计划方面有什么想法?下一步我们应该怎么做? What do you think about this? 这个你怎么想? Feel free to give your comments. 请随意提出您的建议。 Any question, please don't hesitate to let me know. 有任何问题,欢迎和我们联系。 Any question, please let me know. 有任何问题,欢迎和我们联系。 Please contact me if you have any questions. 有任何问题,欢迎和我们联系。Please let me know if you have any question on this. 有任何问题,欢迎和我联系。 Your comments and suggestions are welcome! 欢迎您的评论和建议! Please let me know what you think? 欢迎您的评论和建议! Do you have any idea about this? 对于这个您有什么建议吗? It would be nice if you could provide a bit more information on the user's behavior. 您若是能够就用户行为方面提供更多的信息就太感激了! At your convenience, I would really appreciate you looking into this matter/issue. 如果可以,我希望你能负责这件事情。
《商务英语口语》练习题及评分标准 Mini-Presentation Topic 1: Self introduction for job interview Attention: You must find a job position which you are interested and applying for, then give your self introduction accordingly. Prompts(for your reference): 1.Express your job objective show your interest in the job position. e.g. I’m interested in the position of a salesman. I would like to apply for the position of (like) a salesman. 2.Your self introduction according to the job responsibilities and requirements ( I think/ I’m confident that my educational background and experience qualified for the job) 1) Your present situation (who are you) My name is, and age I will graduate from Neusoft Institute of Information with a bachelor degree. 2) Your past experience (what did you do) A. educational background I was studying in department of the Information Technology and Business Management. My major is E-Commerce. (say some main courses you have learnt)and my minor is Computer Science.), B. honors and rewards you have got C. working experience and internship D. social activities, like love campaign , volunteer campaign and commonweal, etc. 3)Your future expectation (what do you want to ) eg.: To get some experience in business. To learn more about business related knowledge. and skills To realize you own personal value 4)your competitive advantages for the job position (what can you do for the company) A.your understanding about the position you are applying for B.your skills (such as English speaking / Computer) C.Your ability (such as ability of organization, team working, etc.) D. Your characters ( warm-hearted, outgoing, diligence, adaptable, hard-working, etc.) E. your professional certificates: like E-business specialist ,etc. Closing sentence like: I would appreciate your consideration about me. I would looking forward to your good news.
商务英语BEC高级口语训练材料商务英语BEC高级口语训练材料 1.Hisparentsweresimplepeople. 他父母很朴实。 商务用语：simplearbitrage单一仲裁 simplecommodityeconomy单纯商品经济 simplecontract简单合同 2.Hewassincereinhiswishtohelpus. 他真心实意地想帮助我们。 重点词语：sincereadj.真诚的 商务用语：Itismysincerebeliefthat...我确信… 3.Theysatonappropriationplansuntiltheywerecertainwhichw aywindswereblowing. 他们把拨款计划搁置起来，直到他们确定了事情的趋势为止。 重点词语：sitvi.重压;压制;拖延vt.提供座位 商务用语：atheaterthatsits1,000people能容纳一千人的剧场 satontheevidence扣压证据 4.Thehousehasafinesituation. 这所房子的地点很好。 重点词语：situationn.情形，(建筑物等的)位置
商务用语：bein/outofasituation有/失去职业cope/dowiththesituation应付当前的情况savethesituation挽回局势 5.Hehasgreatskillindrawing. 他画画很有技巧。 重点词语：skilln.技能，技巧，技术;熟练工人商务用语：diplomaticskill外交手腕skillanalysistraining技能分析训练skilledemployee熟练工人 exertone'sutmostskill运用最大技巧
中级口语考试技巧 口试第一部分考生在回答考官问题时，不要简单回答Yes 或No，还要用两三句话来做进一步解释说明。 第二部分： I choose topic A, 然后把题念一遍。 总括I think there are three points/aspects to consider. First, 把题卡上第一点说一下，然后用两三句话解释 Second, 把题卡上第二点说一下，然后用两三句话解释 Third, 把你发挥的第三点说一下，然后用两三句话解释 总结： In conclusion,/In summary, I think 三个要点重复一下are important when doing sth.(重复一下原题的要求） Well, that’s all I want to say. Thank you! 或 Well, I think I have covered the main points. Thank you! 切记： 1. 一定要合理利用1分钟的准备时间，最好写下要点，以防忘记，造成发言不连贯。要点是指能起到提醒作用的单词或词组，不必写完整句子，时间太短，没有时间写完整句子。 2. 一定要尽量发挥第三点，以使你的发言丰满，同时也能使考官看到你语言和话语组织能力。但是如果实在想不出来第三点，就说提示的两点也可以，但是一定要说满一分钟，解释要点可以有详有略。注意采用总－分－总的方法，这样显得条理清楚。 3. 在听搭档发言时，就要努力想自己要提的问题，要根据搭档的发言提问，不要跑题。如果搭档讲的内容没有听明白，就根据你听懂的几个单词提问也可以。 Which do you think is the most important point? Why? (前提是搭档在发言时没有表明态度) 要求搭档进一步解释某个要点。I am very interested in -----Could you further explain ----- , please? 提出自己看法，然后要求搭档评论。I think --- is also important. What do you think of it? 要求搭档说一下自己公司的有关情况？Could you say something about ----- in your