第六讲商务报告
第一节商务报告的内容与特点
如果说商务便函与便条是企业内部员工之间的书面联系手段，商务信函是企业对外进行书面联络的手段，那么，商务报告的功能则是兼而有之。换言之，商务报告既适用于企业面向外界机构与人员进行业务往来，例如向公司股东们呈交的年度报告、分红配股报告等，亦适用于企业内部上下级之间、员工之间的信息沟通，例如市场调查报告等。
商务报告应用广泛，内容包罗万象，涉及了财务（Finance）、审计（Audit）、损益（Profits & Losses）、投资（Investment）、年度（Annual）、生产（Production）、销售（Sales）、市场分析（Market Analysis）、人事（Personnel）等。一般将商务报告的写作目的归纳为：
•提供信息 (Information)
这一般是下级向上级报告有关的活动安排、企划方案及遇到的困难等，使之能及时了解和掌握最新动向，并再次基础上作出相应的决策。如：有关办公大楼工程建设的进度报告。
•记录备查
越来越多的企业倾向于把获得到的情报和信息进行永久性归档保存，以备将来查阅。例如：有关考察投资的可行性报告。
•提出建议 (Recommendation)
报告人再对提交的数据或信息进行分析和说明的基础上，提出自己的看法和建议，供决策人斟酌、采纳。
•说服劝导
BEC写作测试中有关商务报告的题目分类：
•文字类的题目
•图表类的题目
第二节商务报告的结构
I. 商务报告的标题
1. 标题应写为 Report on …，不能写为Report :…
2. 应遵循以下原则：
•标题应涵盖面小 (narrow)
• 标题应具体适中 (specific)
•标题应突显报告的重要性 (significant)
II. 商务报告的结构及常用句型
1. Introduction
介绍写作背景，阐明报告要讨论的问题。
常用句型
The aim/purpose/objective of this report is to…
This report sets out to /aims to…
Mr. X has asked me to report to investigate / evaluate / study / recommend / analyze / give feedback / estimate / assess …
As requested by/ Upon request of某人/某部门, I am submitting the following report about…
As某人/某部门requested on November 12, I am submitting the following report on …
Here is the report concerning …
We have done a survey showing that …
2. Findings
常用句型
According to the recent market research / investigation / survey / the chart above / the table above / undertaken, …… ,
The recent visit/investigation/survey showed that ……
The table/chart above tells us that ……
From the chart shown, we find/learn/notice that ……
The table/chart above is showin g that……
3. Conclusion
常用句型
It was decided/agreed/felt that…
No conclusions were reached regarding…
也可直接陈述结论，例如：
According to the findings above, it can be concluded that ……
From the table shown, it can be concluded that……
Therefore, it can be concluded that
4. Recommendations
1) 写作中注意事项
建议必须是建立在结论的逻辑基础上，是结论的合理引申。
注意建议的合理性与层次性
•言之有据，前后呼应。
•言之有理，言之可行。
•数码标段，层次分明。
2) 常用句型
注意: recommendation以及recommend后面要用动词原形（虚拟语气）。
We would recommend that…
It is suggested/ recommended that…
The following are the recommendations ……
Based on the conclusion / analysis above, we recommend that / it can be concluded that ……
With reference to the facts /advantages stated above, the following recommendations can be made…
Something is recommended. eg, A change of attitude is recommended. A more professional attitude will need to be encouraged through training.
On the basis of the results, I have the following recommendations:
On the basis of the analysis, it is reasonable to have the following recommendations:
如果需要进一步拓展，可以描述一下建议实施后可预期的进展或者景象。具体说法是，建议结束之后，so that … 或者thus …
3) 请看下面的范文，注意里面所提出的建议。
[例题]
You work for Tomatsu, a company which produces video recorders. You are responsible for Product Development.
Read the following table showing the results of a survey of video recorders. The recorders are rated from * (POOR) to * * * * * (EXCELLENT). Column A shows the ratings for your company's products. Column B shows the ratings for the products of Shikei, your main competitor.
Use the information in the table to write a short report (about 100- 120 words) recommending ways of improving the quality and the marketing of your company’s
[
该题首先假设考生是一家录像机公司的产品开发部负责人，接着考题提供了一张调查结果表，该表格比较了本公司产品与竞争对手的产品在性能价格、质量稳定性、售后服务、市场份额及广告宣传等方面的优势与不足，考题最后要求考生根据这张表格所反映的信息，撰写一份报告，就提高产品的质量，加强市场营销等问题提出建议。考生在动笔前一定要认真仔细地阅读考题提供的原始图表，力求看懂并吃透原文精神，然后准确地把图表信息转换成语言文字，在分析数据的基础上再根据考题要求，有的放矢地提出建议。显然这题的难度相当大，因为它要求考生首先应该具有阅读和解释视觉信息的能力，并在此基础上发表观点，提出建议。
【范文】
Report
The results of the market survey are dissatisfying. Therefore effective measures must be taken immediately.
Discussion of Facts
From the table shown, it can be concluded that our efforts in such fields as 'Value for
