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Unit 1 Advertising advertising n.做广告；广告活；广告airline n.航空企业drug n.毒品；，物shine n.光明，光advertisement n.(informal ad)广告；广告宣persuade vt .服，；使服气advertise vt .& vi .做广告，宣be meant to旨在，目的是welfare n.(个体或集体的)幸福、安全和健康；福利cheat vt .& vi .欺；舞弊n.子；欺行skilful adj .有技巧的；熟的even if/though然，即便innocent adj .清白的，无罪的；无意的；真的breath n.气味；呼吸bad breath n.口臭fool vt .欺，捉弄n.傻瓜cure vt .治愈；解决n.物，法；策grocery n.店pleased adj .高，意；于( 做某事 )comment n.，价vi. ，mental adj .心理的；思想的，精神的；智力的fall for上⋯⋯的当，受⋯⋯的trick n.局；玩笑，作；法，把；vt .欺，欺play tricks on欺，欺aim vt .& vi .以⋯⋯目；对准n.目的，目nationwideadj .&. 全国范的 ( 地) ，全国性的 ( 地) advcampaign n.运(了某种目的而行的一系列有划的活) deal with波及，对于；理，付motto n.座右；格言，箴言cigarette n.香烟，卷烟benefit vt .& vi .使受益；受益于n.益；救金；金promote vt .推行，宣；促；促，推intelligence n.智力，才华；情slave n.完整受⋯⋯控制的人；奴隶consult vt .咨；教comprehension n.理解力，悟能力；理解amazed adj .大诧异recommend vt .介绍；建，告；介publisher n.第一版社，第一版机构；第一版人，行人senior adj .(高中或大学)年的；( 或低位 ) 高的n.高年学生，班学生；上级；年的人purchase vt .，采n.采；的西designer n.者，software n.件tip n.建，提示；端，末梢；小vt .& vi .(使)斜，覆；小eye-catching adj .惹人注视的corporation n.(大)企业bar n.条，棒；酒吧multiply vi .& vt .成倍增添，快速增添；乘，乘以design vt .& n.updatevt .& . 更新；供给最新信息；使代化nyouth n.年人，青年；青年期；青春，生机aspect n.方面；面CD n.光,激光唱片(compact disc的写) recipe n.烹法；食yummy adj . 滋味好的，好吃的bargain n.廉价；vi. 价价bonus n.不测收；金，外津fancy adj .雅致的；的；奢的n.幻想，想象；好，沉迷vt .想象；猜想figure out弄清楚，弄懂；算出media n.大众播媒介，大众播工具poster n.海target n.目；靶子vt .对准；以⋯⋯目determine vt .确立，明；决定；判决analysis n.剖析，剖析果appeal vi .有吸引力；号召，n.吸引力；号召，求appeal to吸引，惹起趣；号召react vi .做出反，回personally adv.个地；就自己而言；自己, 自get something across把⋯⋯表达清楚packet n.小包，小盒poisonous adj .有毒的lung n.肺cancer n.癌症smoker n.抽烟者fingernail n.手指甲urge vt .督促，力；全力主n.烈的欲念，冲tobacco n.烟草，烟叶essay n.文，小品文；( 学生某程写的) 文章，短文shock vt .使震撼，使惊讶n.震撼，惊讶die from死于⋯⋯。
Module 4 unit 11.share v.分享，分担；分配n.份额[ pl.]股份share sth with sb 与某人分享某物share sth among/between sb 和某人分担某物share (in) sth 分享、分担share happiness and sorrow/joys and sorrows 同甘共苦She won’t share her secret with us. 她不愿意把她的秘密告诉我们。
They shared the sweets among the children. 他们把糖分给了孩子。
I will share (in) the cost with you，and your share of the cost is about $10.我会和你平摊费用, 你的这份费用大概是10美元。
buy 500 shares in a shipping company 购买某航运公司的500股股份2.service n. 服务；公共设施;公用事业That hotel is noted for its fine service. 那家旅馆以服务优良著称。
a `bus/`train service 公共汽车[火车]营运at sb's `service随时帮助某人:do sb a service/favor 帮某人的忙be of service to sb 对某人有用处3.promote vt.(1); 宣传，推销Your job is to promote the new product. 你的工作是促销这一新产品。
(2)促进，增进，发扬；The organization works to promote friendship/cooperation between nations.该组织旨在促进各国之间的友谊(3)提升﹑晋升某人be/ get promoted 得到提升，获得晋升She worked hard and was soon promoted. 她工作很努力, 很快便获得提升.Helen was promoted to senior manager.海伦被提升为高级经理。
M4 U1 Advertising短语归纳Welcome & Reading1.make sb. aware of the needs of othersbe aware of sth2.social problems3.be used to sth./doing sthbe used to do sthused to do sth4.do some research on/into sth5.share sth with sb.6.persuade sb to do sth=persuade sb into doing sth7.believe in=trustmercial advertisementspublic service advertisements9.pay (money) for sth10.for free=free of charge11.be meant/intended to do sthbe meant/intended for sth./sb.12.mean to do sthmean doing sth13.public welfare14.protect sb from sth15.cheat sb into doing sth=fool sb into doing sthcheat in exams16.make a fool of sb.17.even if=even thoughas if=as though18.bad breathhold one’s breathout of breathtake a deep breath19.cure sb of sthcure his cancer=cure him of cancercure him of the bad habit20.be proud of21.feel pleased withIt’s a/my pleasure.With pleasure.a pleasant smell/voicethe pleasing news22.make a connection with23.fall for the trickplay tricks on......trick sb. into doing sthment on sthmake comments on sth.25.not all adsall......not......both not...=not...both...26.aim to do sthaim at sth=be aimed at sth27.lead/live a hard life28.how to deal with=what to do withthe book deals with history.29.benefit the publicbenefit from......get benefit from...be beneficial to sth/sb=be of benefit to sb/sth.30.Follow/take the advice/suggestions31.wish to do sth32.when it comes to sth/sb33.be a slave to +n.34.be supposed to do sthWord power, grammar&task1.at low/high prices2.be tired of ...3.open two new branches4.in the downtown area5.on sale6.be popular with...7.in the face of pressure8.recommend a book to merecommend doing sthrecommend sb to do sthrecommend that sb. (should) do sth9.be amazed by sth10.the fantastic storye across12.senior high studentsbe senior to sb.13.skilful writingbe skilful at/in sth14.eye-catching logos15.make good use of ...16.be satisfied with...17.rise/go up to/by...18.decrease/fall to/by...19.be optimistic about...20.bargain with sb about/over/for sth Project1. a planned programme2.reach a certain audience3.have a clear aim in mind4.figure out5.get sb to do sthmake/let/have sb do sth6.three major questions7.determine to do sthbe determined to do sth8.do a little research9.in advance 10.it is time to do sthit is time that sb did sth.it si time that sb should do sth11.appeal to the audienceappeal to sb. to do sth12.react to sth13.care about14.be concerned with/about...15.get the message across to sb16.put together17.depend onit depends.18.due to19.poisonous chemicals20.result in lung cancer and heart disease21.cost countries a lot of money22.cause great damage to ...23.choose...as...24.discourage sb from doing sth.25.convince sb to do sthconvince sb of sthbe convinced of sth26.urge sb to do sthurge sth on/upon sburge that sb. (should) do sth27.provide students with more informationrm about/of sthanize an essay competition30.as well31.be fully aware of32.shock sb into doing sth33.be related to sth/doing sth.。
新牛津高中英语模块四第一单元知识点整理及单元练习M4 UNIT1一、词汇大集合1. be aware of 知道，明白，意识到I want you to be aware of the situation before It effects you.我希望在情况影响你前,你能察觉到。
2. play tricks on 欺骗，捉弄I'll give him play tricks on me, the low-down thing! He'll go straight down to the police station!这狗东西，在我跟前使巧，送他公安局去！3. believe in 信任，相信4. be bored with 对……感到厌倦5. appeal to迎合，对……有吸引力Blue and red appeal to me, but I don’t like Gray or yellow蓝色和红色投我所好然而我不喜欢灰色和黄色。
6. trick sb into doing sth诱使某人做某事7. be satisfied with 对……感到满意Think about the misforture of others that you may be satisfied with your own lot想想别人的不幸,你可以对自己的命运感到满足8. be used to对……习以为常，习惯于There are a few verbs which fit into both groups and a hyphenmay be used to show the distinction还有一些动词适合于上述两种情况,可用连接号表示这种区别9. fall for 上……的当，受……骗I can't believe you would fall FOR that old trick.我不相信你会上那老把戏的当。
Unit 1Advertising[重点词汇]1．persuade vt.说服，劝说；使信服persuade sb.to do sth./into doing sth.说服某人做某事persuade sb.not to do sth./out of doing sth.说服某人不要做某事persuade sb.of sth./persuade sb.that...使某人相信……(1)语段语法填空The other day，my husband tried to persuade me not (buy) that coat as he thought it was too long.However，the assistant tried hard to persuade me its good quality and fashionable style.Therefore，I couldn't help (persuade) to buy it.So you can see how easy it is to persuade a woman into (buy) the things that aren't suitable for her.2.aim vt.& vi.以……为目标；瞄准，对准；旨在n．目标，目的；瞄准(1)aim at sb./sth.瞄准；对准be aimed at (doing) sth.旨在(做)某事aim to do sth.＝aim at doing sth.力求做某事(2)aimless adj.无目的的aimlessly(＝without aim) adv. 无目的地(1)随堂练习①The proposal put forward by Dobrindt aims (help) promote fully automatic driving.①Jane moved (aimless) down the tree-lined street，not knowing where she was heading.这项活动的目的是提高学生的听说能力。
U1 重点词汇讲解1. advertise⑴v.为……做广告，登广告宣传e.g. The perfume has been advertised in all the major women’s magazines.这种香水在所有主要的女性杂志上都做了广告。
⑵vi.登广告招聘e.g. We need to advertise for a new chef.我们需要登广告招聘一名新厨师。
advertisement n.广告，宣传e.g. If you want to sell your old sofa, why not put an advertisement in the local paper? 你若打算想卖掉旧沙发，为什么不在本地报纸上登个广告呢？advertising⑴adj.登广告，广告宣传a national advertising campaign⑵n.广告业e.g. He has been working in advertising for 20 years.他从事广告业已经二十年了。
2. persuasive adj.有说服力的 persuade v.劝说 persuasion n.说服e.g. They used many persuasive arguments. 他们用了许多有说服力的论据。
【常用搭配】1)persuade sb. /pron. 说服某人2)persuade sb. of sth. 使某人相信某事3)persuade sb. to do sth. = persuade sb. into doing sth. 说服某人做某事4)persuade sb. out of doing sth. 说服某人不要做某事5)persuade sb. that-clause 使某人相信6)sb. be persuaded that-clause 某人相信……【例句】1)I can persuade the boss soon. 我很快就能说服老板。
2)I persuaded him of its truth. 我使他相信这是真的。
3)They persuaded her to go with them. 他们说服了她和他们一起去。
4)We persuaded him into taking the job. 我们说服她接受这份工作。
5)I persuaded my father out of smoking. 我劝服我父亲戒了烟。
6)She persuaded me that the death did not at all. 她使我相信死并不能结束一切。
7)I’m almost persuaded that he is honest. 我几乎相信他是诚实的。
3. cheat⑴vi.作弊，作假e.g. Kids have always found ways of cheating in school exams.孩子们总能找到考试作弊的方法。
⑵vt 欺骗，哄骗e.g. He was accused of cheating investors out of their life savings.他被指控骗取了投资者一生的储蓄。
⑶vi.不忠e.g. He swore to me that he had never cheated.他向我发誓从来没有对我不忠。
⑷n.骗子，作弊者e.g. We should have strict penalties for tax cheats.我们对骗税者应该有严厉的惩罚。
⑸n.作弊行为4. breath n.⑴气息e.g. His breath smelt strongly of alcohol.他呼出的气中有很浓的酒味。
⑵呼吸e.g. She took a long slow breath to calm down.她长吸一口气，让自己平静下来。
【常用短语】hold one’s breath 屏住呼吸e.g. I held my breath and dived into the river.我屏住呼吸，潜入了这条河里。
be out of breath 上气不接下气e.g. She was out of breath from climbing the stairs.她爬楼爬得上气不接下气。
breathe⑴v.呼吸e.g. He held her so tightly that she could hardly breathe.他紧紧地抱住她，使她几乎喘不过气来。
⑵vi.吸入e.g. I don’t want to breathe in other people’s smoke.我不想吸入二手烟。
5. fool⑴n.蠢人，傻子e.g. How could you be such a stupid fool!你怎么会笨成这个样子！⑵vt.愚弄，欺骗e.g. I was completely fooled by her.我完全被她愚弄了。
【常用短语】fool sb. into doing sth. 欺骗某人做e.g. Don’t let anyone fool you into handing over large sums of money. 不要让人骗得你把大把大把的钱叫出来。
foolish adj.愚蠢的foolishly adv.愚蠢地6. cure⑴n.有效药，疗法e.g. Doctors say that there are several possible cures.医生说有几种可能奏效的疗法。
⑵n.对策，方案e.g. It’s the only possible cure for our trade deficit.这是解决我们财政赤字的唯一对策。
⑶vt.治愈e.g. Many formerly fatal diseases can now be cured.原先的许多绝症现在都可以治好了。
⑷vt.控制，消除e.g. Nothing seemed to cure him of his nervousness.好像什么都不能消除他的紧张情绪。
7. comment⑴n.评论，述评e.g. We would welcome your comments on our work.我们欢迎你对我们的工作提出意见。
make a comment on = make comments on 对...做出评价e.g. Did she make any comments on your speech?她对你的演讲做出什么评价了吗？⑵n. （电视，电影）评论 e.g. a page of news and comment⑶v. 发表意见，评价e.g. I’m not in a position to comment on the matter.我无权对此事发表评论。
8. aim⑴n. 目标，目的e.g. My main aim on this course is to gain confidence.我上该课程的主要目的是获取自信。
⑵n.瞄准，准头e.g. He quickly regained his balance, took aim, and fired.他迅速重新恢复平衡，瞄准并开火。
⑶vi.打算，企图e.g. The project aims to provide an outlet for children’s creativity.该项目试图为孩子们的创造性提供一个表现的场所。
⑷vt.瞄准e.g. He was aiming at the tree but missed.他瞄准了那棵树，但是没有打中。
【常用短语】●be aimed at (doing) sth. 旨在于，目的在于e.g. The regulations are aimed at the prevention of accidents at work.这些规定的目的是为了要防止工作事故。
The book is aimed at people without specialized knowledge.这本书适宜那些没有专业知识的人阅读。
9. benefit⑴n.益处，好处e.g. The new sports centre will bring lasting benefit to the community.新的体育中心将会使社区居民持久受益。
⑵n.福利，津贴e.g. The benefits include medical insurance and a company car.福利包括医疗保险和一辆公车。
⑶vi.受益，得到好处e.g. Patients have benefitted greatly from this treatment.病人已从该治疗中大大受益。
⑷vt. 对...有好处，有助于e.g. The system mainly benefitted people in the south.这项制度主要使南方人受益。
beneficial adj.有益的e.g. One or two glasses of wine a day can be beneficial. 每天喝一两杯酒是有益的。
10. promote v.①提升，使晋级②积极筹划，鼓励，促进【例句】1)The young army officer was promoted to captain. 这位年轻的军官被提升为了上尉。
2)How can we promote the sales of this product? 我们如何推销这一产品呢？3)We must promote the match carefully. 我们必须认真策划这场比赛。
【派生词】 promoter n.策划者，推销者promotion n.提升，促销活动11. consult⑴vt.向……咨询，求助e.g. Before going on a diet, you’d better consult your doctor.节食前，你最好向你的医生咨询一下。
⑵v.商量，征得同意e.g. We’ll consult with representatives of different jobs.我们会和不同职业的代表商量。
⑶v.查找，查询e.g. Consult the timetable to see when the last train leaves.查一下时间表，看看末班车什么时候开出。
12. recommend vt.推荐；介绍；建议 recommendation n.建议，提议【常用搭配】1)recommend sth. to sb.= recommend sb. sth. 向某人推荐2)recommend sb. to do sth. 推荐/劝告某人做某事3)recommend sb. as…推荐某人为……4)recommend that … sb. (should) do sth. 建议某人做……【例句】1)Our teacher recommended us some new books on this subject. 老师向我们推荐了这个学科的一些新书。
