2000年《外贸英语》考试真题
（发布时间： 2005-7-3 15:42:00 来自：）
全国外销员资格统一考试2000年度
１．Transalate the follwing terms:(10%)
1.From English into Chinese:(5%)
1.PNTR 永久性正常贸易关系
2.Irrevocable Letter of Credit 不可撤销信用证
3.Blank Endorsement 空白背书
4.General Average 共同海损
5.FAQ 良好平均品质/大路货
6.DES 目的地船上交货
7.Franchise 免赔额/特许经营权
8.FPA 平安险
9.Bill of Exchange 汇票
10.Aution 拍卖
2.Form Chinese into English:(5%)
1.世界银行 World Band
2.电子商务 e-eommerce/e-business
3.托运人 Shipper/consignor
4.进口许可证 Import license
5.国际商会 International Chamber of Commerce(ICC)
2.Choose the best answer for each of the follwing questions:(25%)
1.Contracts must renewed one week ___D__their expiration.
A.on
B.against
C.the monment of
D.before
2.The commodities you offered are__B__line with the business scope of our clients.
A.outside
B.out of
C.out
D.without
3.We are arranging for an inspection tour of __C___the material was processed.
A.place
B.the place
C.where
D.there
4.We are reconsidering those trade terms_B____might be adverse to the interest of our principals.
A.what
B.that
C.when
D.where
https://www.doczj.com/doc/a21724563.html,rmation indicates that some similar goods of Indian origin have been sold here___B__about 30% lower than yours.
A.with a level
B.at something
C.at quotation
D.with a figure
6.As we are__B___of there goods,please expedite shipment after receiving our L/C.
A.in badly
B.badly in need
C.urgent in need
D.in urgently need
7.We give you on the attached sheet full details regarding packing and marking,which must be strictly__A___.
A.observed
B.abide by
C.submitted
D.seen
8.We_C___to allow you a special discount if you increase your order
1 / 5
to 5000 pains.
A.have prepared
B.are prepare
C.are prepared
D.were prepared
9.The importance of delivery on time_C______overstressed,because failure to recrive goods or services will cause serious inconvenience to the end-users.
A.can
B.be
C.cannot be
D.could be
10.___C_____we would like to close the business with you,we find your bid unacceptable.
A.Much
B.However much
C.Much as
D.Despite
11.We wish to stress that shipment must be made within the prescribed time limit,as a further_C___will not be
considered by our end-users.
A.prolong
B.protract
C.extension
D.expansion
12.With computer users linked to the Internet growing_D____every year,business is trying to cash in on the
worldwide network.
A.at million
B.with a million
C.with one million
D.by millions
13.We regret having to remind you that 30% of the freight is
still_C___.
A.owend
B.owning
C.outstanding
D.understanding
14.___A_____you fulfill the terms of the L/C,we will accept the
drafts drawn under this credit.
A.Provided
B.To provide
C.In the case
D.Only if
15.Kindly advise us of the steamers that call__A_____your port every month.
A.at
B.on
C.in
D.for
16.It should be__C___if you could immedialy________what quantity you can supply us at present.
A.thankful,advise
B.appreciate,advise
C.appreciated,advise
D.appreciating,inform
17.We thank you for your e-mail of November 25__B____your purchase of
10 M/T wild rice.
A.confirm
B.confirming
C.to confirm
D.confirmed
18.Subject to satisfactory arrangements __D____terms and
conditions,we should be pleased to act as your sole agent.
A.as
B.as per
C.as if
D.as to
19.Our usual terms of payment are___B____L/C and we hope they will be satisfactory______you.
A.by,for
B.by,to
C.for,to
D.for,with
20.That helps to explain__C____businesses are setting up Net sites even though profits aren`t yet very big.
A.that
B.the reason for
C.why
D.why that
21.We find that there is no stipulation of transshipment_D____in the relative L/C.
2 / 5
A.allowing
B.which allows
C.which allowed
D.being allowed
22.After unpacking the case found that the goods did not __C____with the original sample.
A.match
https://www.doczj.com/doc/a21724563.html,e up
C.agree
D.measure
23.If the first shipment __B____ , we guarantee that we will send you many repeat orders.
A.match
https://www.doczj.com/doc/a21724563.html,e up
C.agree
D.measure
24.It is necessary that an arbitation clause___C_____in the contract.
A.will be included
B.must be included
C.be included
D.has been inciuded
25.Please see that your written confirmation__A______by the end of this month, otherwise we will be free form
the obligation for this offer.
A.reachs us
B.will reach us
C.reach us
D.reached us
3.Translate the following into an English letter in a proper
form:(20%)
写信人：新路华贸易有限公司
地址：中国上海，兴达路999号金星大厦（Golden Star Mansion)33层
收信人：James Brown &Sons,由日用品部（Daily Articles Dept）办理
地址：#304-310 Jalan Street,Toronto,Canada
日期：2000年6月30日
内容：
感谢你6月15日的来函和样品。
特告知，我方客户对你样品的试用结果非常满意，但现在仍有些犹豫。
经与同类货物作仔细比较，我们发现你方报价有点高。当前的洗发精（Shampoo）市场充斥着各种各样的品牌，象Rejoice,Pond`s等优质产品很容易买到。而且这些品牌都已得到我地市场的认可。就洗发精而言，很多消费者不愿接受新产品。你方产品作为新品牌，最大的卖点将是它的护发功能，质量上虽然已达到客户要求，但要想在我地市场打开销路，必须还要具备价格优势，否则是很难与一些老牌产品竞争的。
鉴于此，我方客户建议将原报价减10%。请考虑并作及时答复。
Xinluhua Trading Company
Ltd
Floor 33. Golden Star Mansion. No.999 Xingda
Road shanghai China
June 30.2000
James Brown & Sons
#304-310Jalan Street.Toronto.Canada
ATTN:Daily Articles Depaetment
Dear Sirs。
Thank you for your letter and samples sent on June 15. We`re
glad to inform you that our customers are very
satisfied with the test result of your samples. but they are still
3 / 5
hesitating at the moment.
After careful comparison with similar goods. we find your quotation on the high side. The current shampoo market
is swollen up with various brands. and quality brands such as Rejoice and Pond`s are easily available. These brands
have already gained recognition of the local market. In terms of shampoo. many consumers are reluctant to accept new
products. As a new brand. the biggest selling point of your product will be its hair care funtion. Although its quality has already measured up to our customers` requirements. it still needs price advantage in order to open up a
market here. Otherwise it can hardly compete against the established brands.
In view of this.our customers request you to reduce your original price by 10%. Please consider this and give us
a prompt reply.
Yours faithfully
(Signed)
4.Fill in the contract form with information gathered form the following correspondences:(15%)
(1)Dear Sirs
Beijing,Novermber 5,1999 Thank you for your enquiry of October 30
for Women`s Nylon Garments.In compliance with your request,we have enclosed a pricelist and an illustrated brochure. Although we still have certain amount of stock we can hardly keep
them for a long time because of the heavy demand.Samples will be sent on request.
We are looking forward to your early reply
Yours faithfully,
Beijing Garments
Imp/Exp Corporation
(2)
Incoming Letter
Dear Sirs,
Many thanks for your quotation of November 5 and the samples of Women`s Nylon Garmehts.We are satisfired with the
quality and pleased to enclose our Order No.333for sizes mentioned in your latest catalogue.
We note that you can supply these items form stock and hope you will send them before December 31.Our company will
reserve the right to cancel this order or reject the goods for any late arrival.
4 / 5
For your reference,we wish to effect payment by D/P 60days.Please kindly let us have your confirmation.
ORDER
NO.333
Beijing Garments Imp/Exp Corp
Beijing,China
Please supply the following items:
Quanity(Doz) Item Size Unit Price(Per doz)CIF London
15 Women`s Nylon Garments Small Us$75.00
Us$110.00 ditto Medium 16
14 ditto Large Us$150.00
5 / 5
常用外贸口语200句 1、 I've come to make sure that your stay in Beijing is a pleasant one. 我特地为你们安排使你们在北京的逗留愉快。 2 、You're going out of your way for us, I believe. 我相信这是对我们的特殊照顾了。 3 、It's just the matter of the schedule,that is,if it is convenient for you right now. 如果你们感到方便的话，我想现在讨论一下日程安排的问题。 4 、I think we can draw up a tentative plan now. 我认为现在能够先草拟一具临时方案。 5 、If he wants to make any changes,minor alternations can be made then. 如果他有什么意见的话，我们还能够对计划稍加修改。 6 、Is there any way of ensuring we'll have enough time for our talks? 我们是否能保证有充足的时间来谈判？ 7、 So our evenings will be quite full then? 那么我们的活动在晚上也安排满了吗？ 8 、We'll leave some evenings free,that is,if it is all right with you. 如果你们愿意的话，我们想留几个晚上供你们自由支配。
外贸英语专栏-国际贸易英语口语 Unit one Establishing Business Relations 建立业务关系 Brief Introduction 建立业务关系，实际上就是确定贸易对象。贸易对象选择得合适与否，决定着贸易的成败。在一般情况下，双方通过各自的介绍或第三者的介绍，先摸清对方的资金信用、经营能力和业务范围等重要条件，然后再进行实质性的业务商讨。贸易双方只有在相互了解、彼此信赖的基础上，才能进行积极地合作，并使双方贸易活动得以顺利地开展。 Basic Expressions 1. We’ve come to know your name and address from the Commercial Counselor’s Office of the Chinese Embassy in London. 我们从中国驻伦敦大使馆的商务参赞处得知你们的名字和地址。 2. By the courtesy of Mr. Black, we are given to understand the name and address of your firm. 承蒙布莱克先生的介绍，我们得知贵公司的名称和地址。 3. We are willing to enter into business relations with your firm. 我们愿意与贵公司建立业务关系。 4. Your firm has been introduced (recommended, passed on) to us by Maple Company. 枫叶公司向我方介绍了贵公司。 5. Our mutual understanding and cooperation will certainly result in important business. 我们之间的相互了解与合作必将促成今后重要的生意。 6. We express our desire to establish business relations with your firm. 我们愿和贵公司建立业务关系。 7. We shall be glad to enter into business relations with you. 我们很乐意同贵公司建立业务关系。 8. We now avail ourselves of this opportunity to write to you with a view to entering into business
《外贸英语函电》课程总结 《外贸英语函电》课程是国际贸易专业的必修课程，本课程系统讲述了外贸英语函电中常用文体的基本知识，并详细讲解了外贸业务磋商过程中各个环节往来函电的实例。本人从事该课程的教学三年，现做课程总结。 一、教学目标 通过外贸英语函电的学习，应当让学生达到以下要求：（1）通过阅读和学习介绍外贸交易业务过程中的章节，了解并熟悉外贸进出口业务的关键步骤；（2）重点掌握外贸业务信函的撰写要点，初步做到能再一般情况下写出内容确切、表达得体、符合规范、语句通顺、没有语法错误的信函（由于现代化的信息传送方式如传真的撰写和普通信函相似，故以掌握信函撰写为重点）；（3）了解外贸业务过程中的相关术语，包括交易条件和环境。（4）让学生了解业务信函的趋向，并学习电传、传真、邮件的有关知识及写法 二、教学方法 本课程采用多媒体教学，根据国贸专业学生英语的实际情况，采用不同的方法，提高教学质量，保证教学目标的实现。在教学过程中，我先后采用学生朗读、分组翻译、角色扮演等方法。同时，为了帮助学生复习和巩固所学知识，提高学生们的学习兴趣，定期使用经典欧美歌曲、经典电影片段等影像资料。 三、教学过程 基于“学生为本”的思想和理念，本课程的教学过程设计为：单词句式教学、函电教学、集中练习。单词句式部分，首先，跟读单词和词汇，并让同学们课后进行熟读熟记；其次，课堂听写，检验学生们的记忆情况；最后，结合经典英语歌曲，对重点词句进行强化，同时提高学生们的学习兴趣，营造轻松的学习氛围。在函电教学阶段，采用分组学习与教师重点讲解结合的方法，提高学生学习的自主性。提前布置函电，每组完成朗读、翻译两项任务，然后，对于学生朗读和翻译中存在的问题，进行及时纠正，并对重点用语和词汇进行讲解。集中练习阶段，主要是书写函电和完成课后习题。 四、学情分析 10国贸三个班级，分两班教学，即：10国贸1班和10国贸2、3班。总体上来看，大部分同学都能按照老师的教学方法和过程进行学习，效果也不错。10国贸1班情况好于其他班级，这个班级同学英语基础好，好学上进。国贸2班和3班基本上能按照课堂要求进行，总体还可以，但是部分同学记不住单词和用语，这可能与学习用功程度有关。三个班级同学课后作业都能按时完成，质量可以得到保证。在教学过程中，角色扮演环节，每个班级每组同学都能按照要求进行，用英语进行对话。应该说，教学过程都很顺利，教学目标基本达到。 五、考试分析 上学期，在外贸英语函电课程考试中，10国贸1班通过率87.5%，10国贸2班76%，10国贸3班的通过率率是66%。总体来看，外贸英语函电教学达到了教学目标的要求，国
1 Organization组织 1-1 HQ Head Quarter 总公司公司常用英语缩写 1-2Chairmen主席 1-3Lite-On Group光宝集团公司常用英语缩写 1-4 President 总裁 1-5Executive Vice President 常务副总裁 1-6Vice President副总裁 1-7HR Human Resource人力资源部 1-8FIN Finance 财务 1-9Sales 销售 1-10R&D Research & Developing 研发部 1-11QA 质量保证QA DQA CS 1-12MIS Management Information System资迅管理系统1-13Pur 采购Purchasing 1-14IMD Image management division 影像管理事业部 1-15ITS information technology system 计算机部 1-16QRA quality reliability assurance 品保部 1-17MFG manufacturing 制造部 1-18PMC production &material control 生(产)物(料)管(理) 1-19 PRO Procuremnet 采购开发部 1-20 PMO Plant Manager Office 厂长室 1-21 CEO Chief Execute Officer 执行总裁 2 Materials 材料 2-1PC Production Control 生产控制 2-1-1MPS Mass Production Schedule 量产计划 2-1-2FGI Finished goods Inventory 成品存货 2-1-3UTS Units To Stock存货单元 2-1-4WIP Working In Process Inventory在制品 2-1-5C/T Cycle Time 循环时间,瓶颈 2-1-6WD Working Days 工作天 2-1-7MTD Month To Days 月初到今日(例如总表整理) 2-1-8YTD Year To Days 年初到今日 2-1-9 SO Sales Order 销售单 2-1-10MO Manufacture Order 制造单 2-1-11 BTO Build To Order 订单生产 2-1-12 P/N part number 料号 2-1-13 FCST Forecast 预测计划 2-1-14 W/O Working Order 工单 2-1-15 P/O Purchasing Order 采购单 2-1-16 VDS Vendor Delivery Schedule 厂商送货进度表 2-1-17 D/C Delivery Order 交货单 2-2 MC Material Control材料控制 2-2-1 MRP Material Requisition plan 材料申请计划 2-2-2 INV Inventory 存货清单; Invoice 发票
外贸英语口语大全：产品介绍 以下是###整理的《外贸英语口语大全：产品介绍》，希望大家喜欢！ A： Thank you. l'm very glad to be here. As Ms. Tina said. the purpose of my presentation today is to familiarize you with the new EBP. As you probably know. EBP stands for Electronic Book Player. Our company put the original EBP on the market a year ago.but we have since all developed an improved model which we believe will be a big seller in both China and the U. S. A：谢谢，我很高兴能在这儿演讲。正如蒂娜女士所说，今天我讲 演的目的就是向大家介绍新的电子书。我想大家可能已经知道，EBP就是Electronic Book Player（电子书）的缩写。一年以前我们推出EBP到市场上。之后我们公司又继续研发出一款改良型产品，我们相信在中国和美国都会非常畅销。 B： Ms. Yang.can you tell us in what ways the new EBP is better tIhan the old model？ B：杨女士，您能不能为我们介绍一下新款的EBP在哪些方面比旧 款的好？ A： Certainly. First of all.the old model had a rather small screen.so not much information could appear at one time. So on the new model.we have made the screen much bigger and A：当然。首先旧款因为画面小，所以无法显示很多的信息。而在 新款机种中，我们把画面增大了很多。还有…… B ： Excuse me.but what are the EBPs mainly used for： B：对不起，请问EBP最主要的用途是什么？
外贸英语口语——关于合同签订第十七讲签订合同 Signing a contract 备战词汇： Signature ['s?gn?t??] n. 签名，署名，信号 Concession [k?n'se?(?)n] n. 让步 Prepare [pr?'pe?] v. 准备 Clause [kl??z] n. 条款 Condition [k?n'd??(?)n] n. 条件，情况 Previous ['pri?v??s] a. 以前的，早先的 Draft [drɑ?ft] n. 草稿，草图 Modification [,m?d?f?'ke??(?)n] n. 修正
Comply [k?m'pla?] v. 遵守，遵从 Request [r?'kwest] n./v. 请求 Comment ['k?ment] n./v. （发表）意见 Cancel ['k?ns(?)l] v. 撤销，删去 Breach [bri?t?] n./v. 违背，违反 Termination [t??m?'ne??(?)n] n. 结束，终止 Particular [p?'t?kj?l?] a. 特殊的，特别的备战句型：我们现在签协议好吗？ —OK, the agreement is ready for signature. 好的，协议已经拟好准备签字。
—We both want to sign an agreement, and we have to make some concessions to do it. 我们都想签协议，因此双方都要做些让步。 —I’m sorry, the agreement hasn’t been fully prepared. 对不起，协议还没完全准备好。 合同中的主要条款有哪些？ —All terms and conditions will be the same as those in your previous agreement number Fxx. 所有条款与你们过去签的第Fxx 号协议规定的一样。 —The buyer shall open an irrevocable, confirmed and partial shipment letter of credit. 买方需要开除不可撤销的、保兑的、允许分批装运的信用证。 请过目一下协议稿，看是否有需要修改的地方。 —Well, it contains basically all we have agreed upon. 协议基本包括了我们商定的全部内容。
外贸英语函电的实训心得写作范文 为期四天的外贸英语函电实训总结已经结束，在这四天里，我们严格按照实训要求操作，完成了一系列有关于外贸英语函电写作的 步骤，在实训过程中我们不断巩固和提高了英语函电的写作知识， 使我们的专业技术水平得到了有效的提高。 本次实训的主要目的是:通过实训，使学生系统掌握《外贸英语 函电》的知识体系，学习商务函电写作的基本技巧和方法，能够灵 活 运用商务函电的专业术语、常用词汇、相关句型和习惯表达方式进行外贸交易洽谈中主要环节信息的撰写和交流，从而培养学生的 阅读、翻译和写作能力，使学生能用英语处理进出口业务往来函电，为其今后参与毕业实习、顺利求职就业，并熟练掌握本专业岗位工 作奠定基础。 这次的实训感觉很仓促，主要是不在学校，只能挤时间来完成，做起来感觉蛮吃力的。 作为一名学生,最终能够很好地掌握书本上的知识并且灵活运用,不仅仅只有自己的功劳,还应该感谢不厌其烦为我们解答每一个疑难 问题的老师,感谢老师对我们每一位学生的热心帮助。我想我还会珍 惜在学校的每一次的学习,而这样的实训学习更是值得我去珍惜!同时,我也希望学校在以后我们的学习中,那些操作性比较强的课程能 结合教材多展开一些实训,那样将会更有助于我们对知识的理解和掌握。 通过外贸英语函电的实训，让我了解并熟悉外贸进出口业务的关键步骤，重点掌握外贸业务信函的撰写要点，初步做到能再一般情 况下写出内容确切、表达得体、符合规范、语句通顺、没有语法错 误的信函，了解外贸业务过程中的相关术语，包括交易条件和环境。了解业务信函的趋向，并学习电传、传真、邮件的有关知识及写法。
1.Letterhead信头就是信纸最上方的关于一个公司的名字和地址。 2.Dateline日期写信的日期。 3.InsideAddress信内地址信内地址是收信人的地址，包括对方公司的名字和地址。 4.Salutation 称呼语可以是DearSir(s)，LadiesandGentlemen，如果知道对方的姓名则要写对方的姓(Mr/Mrsxxx)。具体要因情况而异。 5.BodyoftheLetter正文此处就是你写信的意图和想要达成的目的了。注意商务书信要尽量简洁、直接，以免含混不清、造成误会。 6.SignatureBlock签名栏先要写上一些ComplimentaryClose(信尾客套语)，如：Yoursfaithfully,Yourstruly等等。Hand-WrittenSignatureandSignatureIdentification手写体签名和签名签名部分包括手写体签名和印刷体签名，手写签名要在印刷的签名的上面。 猜你喜欢：
1 C&F(cost&freight)成本加运费价 2 T/T(telegraphic transfer)电汇 3 D/P(document against payment)付款交单 4 D/A (document against acceptance)承兑交单 5 C.O (certificate of origin)一般原产地证 6 G.S.P.(generalized system of preferences)普惠制 7 CTN/CTNS(carton/cartons)纸箱 8 PCE/PCS(piece/pieces)只、个、支等 9 DL/DLS(dollar/dollars)美元 10 DOZ/DZ(dozen)一打 11 PKG(package)一包，一捆，一扎，一件等 12 WT(weight)重量 13 G.W.(gross weight)毛重 14 N.W.(net weight)净重 15 C/D (customs declaration)报关单 16 EA(each)每个，各 17 W (with)具有 18 w/o(without)没有 19 FAC(facsimile)传真 20 IMP(import)进口 21 EXP（export)出口 22 MAX (maximum)最大的、最大限度的 23 MIN (minimum)最小的，最低限度 24 M 或MED (medium)中等，中级的 25 M/V（merchant vessel)商船 26 S.S(steamship)船运 27 MT或M/T(metric ton)公吨 28 DOC (document)文件、单据 29 INT（international)国际的 30 P/L (packing list)装箱单、明细表 31 INV (invoice)发票 32 PCT (percent)百分比 33 REF （reference)参考、查价 34 EMS （express mail special)特快传递 35 STL.(style)式样、款式、类型 36 T或LTX或TX(telex)电传 37 RMB（renminbi)人民币 38 S/M （shipping marks)装船标记 39 PR或PRC(price) 价格 40 PUR (purchase)购买、购货 41 S/C（sales contract)销售确认书 42 L/C （letter of credit)信用证 43 B/L （bill of lading)提单 44 FOB （free on board)离岸价
外贸英语口语对话Unit 11：Shipment 装运 Unit 11：Shipment 1 Having settled all the terms of payment,now Mr Joson and Mr Wang get to talk over the question of shipment. J：Now that we have satisfactory with the deal for the question of payment term.I am desired to know if it is possible to effect shipment during April. W：I am sorry we cannot effect shipment in April. J：Then,when is the earliest we can expect the shipment? W：By the middle of May,I think. J：That would be too late.You see,June is the season of this commodity of our market.And we have to find somewhere else for goods retailing.Besides,our customers formality is rather complicated and it will take quite a long time.You must deliver the goods before May.Or else we won't be able to catch the shopping season. W：It is all very well for you to say that.But I must point out that our factorys have a lot of back orders in hand.I am afraid it is very difficult to improve any other on that time. J：Can you find some way for an earlier delivery?It means a lot to us.If we place our goods on the market that time,when all the other importers has sold theirs and its preferable price we should lose out.
外贸英语口语大全(35) It'sbettertodesignateTangguastheload ingport. 在塘沽装货比较合适。AmanagerofaJapaneseCompanyandastaffmem berofaChinesecorporationholdadiscussio
nontheloadingportatBeijingHotel. 中国公司一名业务员与日本公司的经理在北京饭店就装运港问题进行了洽谈。 We'dbetterhaveabrieftalkabouttheloadin gport. 我们最好能就装运港问题简短地谈一谈。YoumaychooseTianjinasportofshipment. 你可以选择天津作为交货港。HowaboutshippingthemfromHuangpuinstead
ofShantou? 把汕头改为黄埔交货怎么样？YouinsistthatDalianistheloadingport,ri ght? 您坚持把大连定为装运港，对吗？NowHuangpuisfineastheloadingport. 现在可以把黄埔定为装运港。Wearealwayswillingtochoosethebigportsa stheloadingports.
我们总希望用较大的港口作为装运港 We'dliketodesignateShanghaiastheloadin gportbecauseitisneartheproducingarea. 我们希望把上海定为装运港是由于它离货物产地比较近。Itmakesnodifferencetoustochangetheload ingportfromShantoutoZhuhai. 将装运港由汕头改为珠海对我们来说问题不大。
Unit 7 Sales Promotion Unit7Sales Promotion 销售促销 7.1 Introduction（简介） 目的：掌握如何撰写一封有效的促销信函。 必须具有以下四个特征：吸引注意（Attention），激发兴趣（Interest），产生购买欲望（Desire）和导致购买行动（Action）。促销信函应以诱人的开头来吸引对方的注意力，然后，通过介绍产品或服务的特征（Feature）、优势（Advantage）和利益（Benefit）来引起对方的兴趣和欲望，并最终导致对方采取购买行为。
一般说来，在撰写促销信函时，应注意以下问题： （1）促销信函不可冗长，应以简短为上，否则会给人以负担。 ）在介绍产品或服务的特征优势和利益时语言要清楚（2）在介绍产品或服务的特征、优势和利益时，语言要清楚、简洁，态度要诚恳，切勿使用夸大的言辞，避免给人以不实的感觉。 （3）促销信函的口吻要有亲切感，多使用敬称。 （4）要使对方明了能从你所推荐的产品或服务中受益。 （5）促销信函不仅在外观上要吸引人，而且信函一开头就要能引起读者的兴趣。 7.2 Writing Skills （写作技巧） 促销信函的写作步骤及常见表达方式： 写作步骤表达方式 t b d f （1）介绍所促销的产品，使对方了解to be made of…（由……制成） to be moderate in price, superior in quality, excellent in craftsmanship, and novel in designs…（价格公道，质量上乘，工艺精湛，设计新颖……） to be beautiful in pattern, elegant in style, 并对该产品产生兴趣matching in colors and skillful in workmanship…（式样优美，款式典雅，色泽和谐，做工考究……） to be famous for…（以……著名）
C&F(cost&freight)成本加运费价 2 T/T(telegraphic transfer)电汇 3 D/P(document against payment)付款交单 4 D/A (document against acceptance)承兑交单 5 C.O (certificate of origin)一般原产地证 6 G.S.P.(generalized system of preferences)普惠制 7 CTN/CTNS(carton/cartons)纸箱 8 PCE/PCS(piece/pieces)只、个、支等 9 DL/DLS(dollar/dollars)美元 10 DOZ/DZ(dozen)一打 11 PKG(package)一包，一捆，一扎，一件等 12 WT(weight)重量 13 G.W.(gross weight)毛重 14 N.W.(net weight)净重 15 C/D (customs declaration)报关单 16 EA(each)每个，各 17 W (with)具有 18 w/o(without)没有 19 FAC(facsimile)传真 20 IMP(import)进口 21 EXP（export)出口 22 MAX (maximum)最大的、最大限度的
23 MIN (minimum)最小的，最低限度
24 M 或MED (medium)中等，中级的 25 M/V（merchant vessel)商船 26 S.S(steamship)船运 27 MT或M/T(metric ton)公吨 28 DOC (document)文件、单据 29 INT（international)国际的 30 P/L (packing list)装箱单、明细表 31 INV (invoice)发票 32 PCT (percent)百分比 33 REF （reference)参考、查价 34 EMS （express mail special)特快传递 35 STL.(style)式样、款式、类型 36 T或LTX或TX(telex)电传 37 RMB（renminbi)人民币 38 S/M （shipping marks)装船标记 39 PR或PRC(price) 价格 40 PUR (purchase)购买、购货 41 S/C（sales contract)销售确认书 42 L/C （letter of credit)信用证 43 B/L （bill of lading)提单 44 FOB （free on board)离岸价 45 CIF （cost,insurance&freight)成本、保险加运费价
外贸英语口语900句 一) Your T shirts can find a ready market in the eastern part of our country. 贵国的T恤在我国东部市场很畅销。 We all understand that Chinese shippers are very popular in your market on account of their superior quality and competitive price. 我们都知道中国拖鞋因价廉物美而畅销于你方市场。 This product has been a best seller for nearly one year. 该货成为畅销货已经将近1年了。 There is a good market for these articles. 这些商品畅销。 There is a poor market for these articles. 这些商品滞销。 There is no market for these articles. 这些商品无销路。 Your bicycles find a ready market here. 你们的自行车在此地销路很好。
They talked over at great length the matter of how to increase the sale of your products. 他们详细地讨论了怎样增加你方产品的销售。 Please furnish us with more information from time to time so that we may find outlets for our stationery. 由于对此货物的需求将不断增加,请提前补充货源。 They are doing their utmost to open up an outlet. 他们正在尽最大努力以打开销路。 Our demand for this product is steadily on the increase. 我们对该产品的需求正在稳步地增长。 We are sure that you can sell more this year according to the marketing conditions at your end. 根据你地的市场情况,我们确信今年你们有望销得更好。 Packing has a close bearing on sales. 包装对产品的销路有很大关系。
1. 主动联系采购商 Dear Sirs: May 1, 2001 Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure. Yours faithfully 2. 提出询价 Dear Sirs: Jun.1, 2001 We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon.. Truly 3. 迅速提供报价 Gentlemen: June 4, 2001 Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you. 交易的契机 4. 如何讨价还价 Gentlemen: June 8, 2001 We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared
QTY QUANTITY 数量 QTD QUOTED 引述，报价QL/TY QUALITY 质量，品质QR QUARTER 四分之一QSTN QUESTION 问题 QT QUART 夸脱 QUE QUOTE 报价QUOTN QUOTATION 报价单 R ARE 是 RCNT RECENT 最近RCVD;REC RECEIVED 收悉 'D RECPT RECEIPT 收到，收据REF REFERENCE 参考RELATNS RELATIONS 关系 REP REPRESENTATIVE 代表REQRMTS REQUIREMENTS 要求 RGD REGISTERED 已登记，挂号
RGDS REGARDS 此致RGRT REGRET 遗憾，抱歉R.I. RE-INSURANCE 再保险REM REAM 令RGDG REGARDING 关于 RM REMITTANCE 汇款 R.O. REMITTANCE ORDER 汇款委托书 RPT REPEAT 重复RQR REQUIRE 要求 R.S.V.P. REPONDEZ S'IL VOUS PLAIT 敬候函复 R.Y.T. REPLYING TO YOUR TELEGRAM 回复贵电 S SHILLING 先令S IS 是$;D DOLLAR 美元
SB SOMEBODY 某人 S.C. SEE COPY 请阅副本SCHDL SCHEDULE 计划 S/D SIGHT DRAFT 即期汇票SDY SUNDRIES 杂货 SE SECURITIES 抵押品SEC SECRETARY 秘书SEPT SEPTEMBER 九月SGD SIGNED 已签署SHDB SHOULD BE 应该SHLB SHALL BE 将SHIPG SHIPPING 装船SHIPT SHIPMENT 船货SHIPD SHIPPED 已装船SYST SYSTEM 系统 S/N SHIPPING NOTE 装船通知SOC SOCIETY 社会，协会S.O.S. SAVE OUR SHIP 求救信号
[外贸英语]展会接待常用英语口语集锦 ____________________________________ 1．What’s the size 多大尺寸？ 90X90 (Ninety by ninety) 九十乘九十。 2．What’s the CMB 体积多大？ 0.07M3 (zero point zero seven cube meter) 0.07立方米。 3．What’s th e bestlast price 最低价是多少？ ￥2.5 (Two point five)] 两块五。 4．How many designs 有几个款式？ 3 designs . 三个款式。 5．How many colors 有几种颜色？ 3 colors. Red, yellow and blue. 3种颜色，红、黄、蓝。 6．How many pcs one CTN 一箱装多少件？ 12 dozen, 144pcs. 12打，144件一箱。 7．When shall we deliver 什么时候交货？ 8．Where shall we deliver 货送到什么地方？ 9．30% deposit. 付30%的订金。 10．Only one sample here. We can’t give you. 只有一个样品，不能给你。 11．Too expensivemuch. 太贵了。 12. Any discount 有折扣吗？ 13．Cheaper 可以便宜一点吗？ 14．Show me this! 这个拿下来看看。
15．Good quality or ordinary quality 质量好的还是普通的？ 16．￥180 for a set . 180元一套。 17．4pcs a set. 一套4个。 18．What’s the minimum quantity 最小起订量是多少？ 19．At least 1 CTN.。 至少一箱件 20．There’s minimum quantity. 有最小起订量。 21．Can they be mixed 可以混装吗？ 22．Mixed packing. 混装。 23．Just a moment. Let me check. 稍等，让我查一下。 24．Same pricesize. 一样的价格尺寸。 25．I will come again tomorrow. 我明天再来。 26．Where are you from? 你是什么地方人？ 27．What’s your name? 你叫什么？ 28．May I have your card? 名片给一张，可以吗？ 29．Card,please. 名片。 30．Stapler,please. 订书机。 31．Calculator,please. 计算器。 32．Adhesive tape,please. 胶带。 33．Here’s our catalogue. 这是我们的目录。 34．Here’s my card. 这是我的名片。 35．Your card, please.
外贸英语口语常用句 2006-10-1 for/from want of 由于缺少…… The flowers died from want of water. 这些花由于缺少水而枯死了。 Some of the wounded soldiers died for want of medicine. 有些士兵因为缺乏药物而死去。 for the use of 供……使用的 This parking lot is for the use of employees only. 这个停车场只供员工使用。 This dining hall is for the use of teachers. 这个饭堂是供教师使用的。 in support of 为了支持……，为了拥护…… He spoke at the meeting in support of my idea. 他在会上讲话支持我的想法。 They decided to stay in support of the new leadership. 为了支持新的领导班子，他们决定留下来。 so as to 为了（做）……，以便（做）…… They made a lot of lively programs so sas to attract more children. 为了吸引更多的孩子，他们制作了很多生动活泼的节目。 I left home at 5:00 in the morning so as to be there on time. 我早上5点钟就出门，以便准时到达那里。 in search of 为了寻找……，为了寻求…… He went to the south in search of better prospects. 他为了寻找更好的前途到南方去。 She immigrated to New Zealand in search of a quiet life. 她为了过上平静的生活移民到新西兰去。 for the sake of/for one's sake 为……起见，为了…… His family moved to the countryside for the sake of his son's health. 他一家为了他儿子的健康搬到乡下去。 He betrayed his friend for money's sake. 他为了钱而出卖自己的朋友。