PART ONE
Questions 1 – 8
●Look at the statements below and at the five extracts on the opposite page from an article
giving advice to self-employed consultants about negotiating fees for their services.
●Which book (A, B, C,D or E) dose each statement 1 –8 refer to ?
●For each statement ! – 8, make one letter (A, B, C,D or E) on your Answer Sheet .
●You will need to use some of these letters more than once .
3Accepting a lower fee might have benefits in the future.
4It is important to know how much other people are charging for similar work.
5You should ask for a fee in excess of what you expect to get.
6Offer the other party incentives to agree to your fee.
7Other people?s reactions to you are influenced by your body language.
8It may become obvious that you have come to regret a deal you have made.
B
Know the amount you would really like, slightly above what you think they will offer and above what you?d be happy to settle for. Also, know your trade-offs. Create a wish list of all the things you?d like to receive if you lived in a perfect world. That way, if the other side want you to move from your preferred or opening position on an issue to a position nearer the bottom line, you can move in exchange for something from your wish list.
PART TWO
Questions9– 14
●Read the text about training progammes.
●Choose the best sentence from the opposite page to fill each of the gaps .
●For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .
●Do not use any letter more than once .
●There is an example at the beginning .(0)
REAL TRAINING FOR ALL-ACTION MANAGERS
Learning by doing is familiar to every manager sent on a training course. Invariably this involves role-play based on studies of long-ago triumphs and disasters from a relevant industry or organization. (0)_H_ The problem is, any experience of decision-making gained from role-play has one obvious shortcoming: it is not real life.
To tackle this dilemma, some of the best-known companies have set up the International Management Development Consortium, which provides a range of executive development programmes for staff members. (9)____ What this means is that they involve …action learning? through real-life situations, and participants work as problem-solving consultants on projects within companies engaged in day-to-day business.
(10)____ Within this they also take training and refresher courses in traditional business skills such as finance, marketing, staff management and strategic planning. These disciplines are taught by a mix of academics, business people and senior managers from Consortium companies who also monitor the consultancy work.
More than 100 of these consultancy projects have been undertaken so far, and many more are to come. (11)____ Generally, those who choose to attend the course come from various countries, reflecting the multi-national nature of companies within the Consortium.
(12)____ As a result of this cross-cultural exchange, the people on the course learn a great deal from each other- and often keep in contact on a professional level long after the end of their course.
The Consortium says language difficulties are not a problem when consultancies are undertaken for foreign companies on site. A translator is on hand to deal with difficulties which arise from technical terms or jargon. (13)____ This is because they are not charged consultancy fees, although a nominal sum is payable for administration. The funding for the scheme is provided by each Consortium member who contributes to the cost of running the training courses, and the amount involved is considerably less than fees charged by leading business schools. (14)____ …it is,? says the Chairman, …a real learning experience with techniques that can easily be used back at work..?
A They are being offered by companies who
are aware of the benefits of the range of
knowledge offered by the people on the
course.
B As well as the savings, there are also the
dividends it pays in the form of improved
staff performance.
C The difference between these programmes
and the average executive course,
however, is that these courses are based
on the concept of …live? consultancy.
D In this way, participants can also
benchmark themselves against the best
members from a range of Consortium
companies. E This means that within every training
group there will be a wide variety of
experience, which is discussed and
explored by the group.
F Typically, groups of up to six course
members undertake projects as part of
this development programme.
G Another major advantage is that these
companies usually get their problems
solved very cheaply.
H Managers are typically cast as key figures
in these dramas, the comparisons are
made later between how they dealt with
the fictional situation and the actual
event.
PART THREE
Questions 15– 20
●Read the following article about business schools and the questions on the opposite page .
●For each question 15 – 20 , mark one letter (A, B, C or D ) on your Answer Sheet for the
answer you choose.
In terms of pure quantity of research and debate, business schools have performed amazingly in promoting management as a distinctive activity. No other discipline has produced as much in such a short period. It is unclear yet how much of it will stand the test of time, but for sheer industry, the business school deserve credit. Not a day goes by without another wave of research papers, books, articles, and journals.
In these terms, schools have produced a generally accepted theoretical basis for management.
When it comes to knowledge creation, however, they find themselves in difficulties. They are caught between the need for academic rigour and for real-world business relevance, which tend to pull in opposite directions. The desire to establish management as a credible discipline leads to research that panders to traditional academic criteria. The problem for business school researchers is that they seek the approval of their academic peers rather than the business community. In the United States this has led to the sort of grand …paper clip counting? exercises that meet demands for academic rigour but fail to add one iota to the real sum of human knowledge.
Business schools have too often allowed the constraints of the academic world to cloud their view of the real world. Business school researchers seek provable theories –rather than helpful theories. They have championed a prescriptive approach to management based on analysis and, more recently, on fashionable ideas that soon disappear into the ether. The …one best way? approach encourages researchers to mould the idiosyncrasies of managerial reality into their tightly defined models of behaviour. Figures and statistics are fitted into linear equations and tidy models. Economists and other social scientists label this cure smoothing.
Meanwhile, reality continually refuses to co-operate.
Central to this is the tension between relevance and rigour. In a perfect world, there would be no need to choose between the two. But in the business school world, the need to satisfy academic criteria and be published in journals often tilts the balance away from relevance. In other words, it is often easier to pursue quantifiable objectives than it is to add anything useful to the debate about management. To a large extent, the entire business school system works against useful, knowledge-creating research. Academics have five years in which to prove themselves if they are to make the academic grade. It seems long enough. But it can take two or even three years to get into a suitable journal. They therefore have around three years, probably less, to come up with an area of interest and carry out meaningful and original research. This is a demanding timescale. The temptation must be to slice up old data in new ways rather than pursue genuinely groundbreaking, innovative research.
It is a criticism also made by some business school insiders. “Academic journals tend to find more and more techniques for testing more and more obscure theories. They are asking trivial questions and answering them exactly. There has to be a backlash,” says Julian Birkinshaw of London Business School. In large part, the problem goes back to a time when business schools were trying to establish themselves. Up until the 1960s, American business schools were dismissed as pseudo-academic institutions, including the universities of which they often formed a part, regarded them as a little more than vocational colleges. Since then, most of the leading schools have undergone major reassessments and introduced sweeping changes. However, it is questionable whether those changes have gone far enough.
15 What does the first paragraph suggest about the research generated by business
schools?
A Its quality is variable.
B Its lasting value is uncertain.
C It has always been produced too quickly.
D It has had no influence on management.
16In paragraph two, the writer argues that business school research
A takes a negative view of the business community.
B has failed to give credibility to management as a discipline.
C is directed at the wrong audience.
D does not stand up to academic scrutiny.
17 In the third paragraph, the writer criticizes the theories of management produced by
business schools for being
A incomprehensible.
B contradictory.
C vague.
D inflexible.
18In the fourth paragraph, the writer says that the business school system causes academics to
A be satisfied with reinterpreting previous research.
B avoid complicated business issues.
C concentrate on very narrow fields of study.
D focus on topics no longer relevant to business needs.
19What do we learn about business schools in the last paragraph?
A They are reluctant to admit to failings.
B They resent criticism of their academic journal.
C They used to be looked down on by other institutions.
D They are comfortable with the current situation.
20What is the writer?s purpose in this text?
A to express regret at the growth of business schools
B to point out a weakness in the approach of business schools
C to criticize business school for producing bad academics
D to forecast the eventual collapse of business schools
PART FOUR
Questions 21 -30
●Read the article below about expanding a retail business.
●Choose the correct word to fill each gap from (A, B, C or D) on the opposite page.
●For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet.
●There is an example at the beginning, (0)
Should you open a second branch?
Choosing to expand your business by opening a second location can be one of the best decisions you?ll ever (0)____, or one of the worst. Before you (21)____ at a decision, there are several things you should check to see if you are ready to take this big step towards expansion.
Firstly – your cash flow. Like starting up any business, a second location (22)____ a large initial investment and usually takes a long time to turn a profit. Look at your firm?s accounts carefully. If these (23)____ that you cannot afford a long-term drain on your financial resources, then it is probably better to wait.
Secondly – your personnel and systems. If you don?t have a management team (24)____ place already, you should probably think about establishing one before opening a second branch. The same (25)____ in the case of operating systems and controls. The better organized your business now, the better organized your second location will be, too.
Also, you need to think about your market. Is your current site doing as much business as it can (26)____, or are there ways you could grow without opening a second branch? Try expanding internally first. Similarly, don?t (27)____ that just because your business is successful in one town, it will immediately succeed in a (28)____ community. Research your potential markets before setting up shop, and (29)____ your new branch to answer the specific needs of these markets. Finally, be realistic about the time you need to invest to make a second location work. You don?t
want to take (30)____ so much work that you can?t honour your commitments.
21 A arrive B come C reach D approach
22 A contains B includes C involves D consists
23 A tell B present C show D exhibit
24 A at B in C by D to
25 A applies B refers C concerns D relates
26 A deal B hold C handle D cope
27 A assume B trust C rely D count
28 A connecting B neighbouring C surrounding D matching
29 A invent B amend C design D innovate
30 A through B up C down D on
PART FIVE
Questions31-40
●Read the article below about a successful airline .
●For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet .
●There is an example at the beginning, (0) .
Example :
A SUCCESSFUL AIRLINE Executives at Fastline, now (0)____ of the country?s
largest airlines, were in optimistic mood at the press
conference they held yesterday afternoon. They
announced that they were (31)____ a position to revise
the company?s full-year profits forecast sharply
upward (32)____ a result of an exceptionally strong
performance over the last nine months. Profits during
this period rose by very (33)____ 50 per cent
compared with the same period last year. The
company feels confident that this performance will
continue throughout the remainder of the year. It is
expected (34)_____will be a 40 per cent increase in
profits for the full year compared with the 15 per cent
that had been indicated (35)____ the half-year stage.
During the year, (36)____than raise its fares as most
other airlines did in response to higher fuel costs,
Fastline stuck to its decision to keep fares at the same
level as last year. This must account to (37)_____
extent for the significant rise (38)____ only in the
number of passengers booked on flights, but also in
the amount of freight carried.
The airline has also confirmed that it is in negotiations
with another airline to sell the whole of (39)____ 20
per cent holding in Border Air. However, executives
are refusing to reveal the name of the interested party
until a definite agreement (40)____ reached.
PART FIVE
Questions41 - 52
●Read the text of the job advertisement below.
●In most of the lines 41 - 52 there is one extra word. It is either grammatically incorrect of
does not fit in with the sense of the text. Some lines, however,are correct .
●If a line is correct, write CORRECT on your Answer Sheet.
●If there is an extra word in the line ,write the extra word in CAPITAL LETTERS on your
Answer Sheet .
●The exercise begins with two examples, (0) and (00) .
Example :
COMMERCIAL DITECTOR REQUIRED
0We are a dynamic and ambitious food manufacturer supplying the grocery sector
00 and are entering an extremely exciting period of new change as we focus on our
41strategy how to achieve market leadership. We are at present seeking a new
42commercial director. If you are the type of a person who can demonstrate the
43energy and insight to drive a business forward looking as part of a team, this may
44well be the perfect opening for you. We need appoint a committed professional who 45will assume full responsibility for the company?s entire commercial operation. The 46commercial director will have report directly to the general manager and will be
47expected to provide with both leadership and hands-on coaching to the staff. This
48high-profile role will involve in the implementing and developing of commercial
49strategies that will make maximize the profitable growth of the company. The
50person appointed will already have demonstrated sure success at a senior
51commercial level for a minimum of three years time in a food manufacturing
52company and will possess exceptional leadership qualities and commercial skills.
BEC商务英语高级真题及答案(5) In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need. Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated. From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life. Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the
新剑桥商务英语高级习题 答案 Last revision date: 13 December 2020.
English for Business Studies Key to Unit 01: The three sectors of the economy This unit covers a lot of basic vocabulary concerning developed economies much of it in an extract from a well-known British novel. It also discusses the evolution of the economy of most of the older industrialized countries, with the decline of manufacturing industry and its replacement by services. There is an extract from a magazine interview with an economist and an interview with a British Member of Parliament on this issue. 1a Vocabulary p09 Identify the most prominent features in this photograph, which illustrates various important elements of the infrastructure of a modern industrialized country. The photo clearly shows a large factory (the Unilever factory in Warrington, England) in the center, with more factories, industrial units, or warehouses in the top right-hand corner. The large factory seems to include some office buildings. Also visible are agricultural land (in the background; the land in the foreground doesn’t appear to be cultivated), a river, a railway and several roads, and housing, perhaps with a school in the center of the housing estate top left. 1b Reading p10 What is the key point that this extract is making about economies? The text suggests that most people take for granted the amazing complexity of the economic infrastructure. 1c Comprehension p11 lines 4-7, Robyn sees examples of all three. What are they? Tiny fields (the primary sector), factories (the secondary sector), and railways, motorways, shops, offices, and schools (the tertiary sector). long sentence from lines 12-28 lists a large number of operations belonging to the different sectors of the economy. Classify the 18 activities from the passage Primary sector: digging iron ore, mining coal. Secondary sector: assembling, building, cutting metal, laying cables, milling metal, smelting iron, welding metal. Tertiary sector: advertising products, calculating prices, distributing added value, maintenance, marketing products, packaging products, pumping oil, transportation. you think of three important activities to add to each list (not necessarily in relation to the kettle) Primary sector: farming (agriculture), fishing and forestry Secondary sector: manufacturing, transforming and processing Tertiary sector: financing, designing, retailing
商务英语高级阅读模拟试题精讲(2) Although it is nothing new for companies to build relationships with custom ers, it has generally been done on a one-to-one basis. In recent years, however, technological developments have made it possible to build up individual relati onships with clients on a much larger scale, and this more sophisticated kind o f operation is known as relationship marketing. Relationship marketing aims to increase sales through deliberate efforts to retain customers and promote two-w ay communication with them – and new technology has make communication possibl e with a for larger customer base than before. The information gathered forms t he basis of highly technical analyses of customer purchasing and profitability, which can be used to increase sales. The building of good personal relationships with customers is usually integ ral to the management of small businesses, and owners of small corner shops cle arly illustrate the essence of relationship marketing, although the technology available to them is far less advanced than that available to, say, a supermark et chain. Small shopkeepers have direct knowledge of regular customers and beco me familiar with their needs, likes and dislikes. The shopkeepers can then prov ide services tailored to individual needs. Over time, a bond of loyalty is like ly to develop between shopkeepers and regular customers. The benefits of relationship marketing enjoyed by small businesses are now available to big businesses, thanks to a number of developments. First and fore most is the increasing recognition of the importance of profitability of retain ing existing customers. Secondly, technologies have been developed which enable the collection, manipulation and analysis of huge banks of customer informatio n. Large retailers can use store cards to obtain detailed background informatio n about customer’s ages, salaries and lifestyles, and point-of-sale technology can be sued to track purchases made by every customer. Electronic storage enabl es all of this information to be retained, manipulated and integrated, while de tailed analyses can be carried out on ever more powerful computers. Companies a re thus able to target individuals amongst their thousands of customers with un ique promotions or information matched to their back grounds and to their purch asing tendencies. Thirdly, companies feel a need to use relationship marketing
全国职业能力测评考试 高级商务英语模拟试题（一） 第一部分模拟试题 I．In each of the following questions and select a different 1．A、bread B、dream C、lead D、team 2．A、hole B、none C、old D、fold 3．A、house B、south C、touch D、mouth 4．A、bush B、must C、rub D、truck 5．A、ease B、mean C、head D、heat II.The following example from the sentence chosen the right answer 6 、Adults sometimes envy children who play all the time they themselves have to work.rain or shine. A、while B、once C、since D、though 7、Talking to foreigners is fun if you the right time and place. A、locate B、consider C、choose D、decide
8、A person with the blood type AB can any type of blood. A、apply B、recognize C、receive D、absorb 9、In a second-hand bookshop ,Billy came across a book which he thought was certainly a edition. A、rare B、scarce C、seldom D、hardly 10、The red color can stimulate all our ,including appetite. A、thoughts B、worries C、senses D、desires 11、While I was waiting for her ,I killed time looking in the show windows. A、by B、with C、in D、over 12、Mrs.London has that she is unable to get a job. A、such small education B 、so little education C、a such little education D、a so small education 13、I come yesterday ,but I could not. A、was to have B、must C、ought D、have to 14、He treats it a request for information. A、for B、as C、like D、by 15、They promised each other when they went to work. A、get in touch with B、getting in touch with C、to get in touch with D、to get touch with 16、She was too shy to speak . A、in public B、in the public C、in a public D、at public 17、I often thought of my childhood, I lived on a farm. A、when B、which C、where D、who 18、I don’t like this hat.Please show me . A、another B、the other C、others D 、both 19、They shopping,when someone knocked at the door. A、are about to B、are to go C、were about to go D、were to go 20、He gained his by printing of famous writers. A、wealth; work B、wealthy ; works C、wealthy; work D、wealth;works III.The following example from the short space select the right answer Nobody wants to be 21 .Unfortunately our bodies can 22 problems.When we aren’t 23 ,our bodies tell us .Sometimes a part of our bodies hurts. When a part of our bodies 24 ,we say we have aches and pains. We can have aches and pains in 25 parts of the body. We call some simple 26 proplems“aches”.For example, we can have a headache,a toothache,an earache,a backache or a stomachache.Other simple problems are not 27 aches,so we describe them in different ways. For example,we can 28 a sore throat,a sore leg ,a sore toe. “Pain”is another word that we use to 29 a problem.We can have a pain in the chest, a pain in the shoulder or a pain 30 the back.A pain is strong. Also, a pain hurts in a specific place. When aches and pains aren’t too31 ,we can buy medicine in the drugstore . Usually small aches go away 32 .When pain is more serious ,we 33 to visit the doctor(or the dentist).The doctor asks us what our 34 are.The doctor may have to do tests or take Xrays to 35 what is wrong .Then he or she will tell us what to do. 21、A、sleep B、bad C、cold D、sick
BEC商务英语高级考试阅读真题 There have long been markets in tin, cocoa, silver and the like. There used to be security in thinking that somewhere there was a product, something you could touch and see. Now there are new markets in abstractions, trade in ideas and knowledge. Everyone has knowledge but there used to be no way to trade it ------except through jobs. That simple fact of economic life was the basis for white collar employment for centuries. The whole job culture grew up because there was no alternative way to sell knowledge , other then the worker or manager providing, for a fixed price, his or her knowledge to an employer to own or control. The quantity of knowledge provided has typically been measured in time. But today we stand at the threshold of a new era. The information economy has matured and become smarter. According to many business commentators, we are now living in a knowledge economy .There has always been a market for knowledge, of course. The publishing industry is based on it. But today the internet is making the distribution of knowledge ever easier. The days when the publisher decided what got published are over. Anyone with a PC and a modem can talk to the world. This is reducing the friction in the knowledge economy. Everyone has knowledge of whatever industry she or he is in. say you are a computer dealer, for example. Over the years your have complied a list of the ten best lowest price places to buy
BEC商务英语高级阅读真题 The Negotiating T able You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him. The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not,
2016年商务英语BEC高级阅读练习题及答案 1 A cautious approach can be used when calculating what a company is worth. 2 Consider personnel issues so that you have sufficient resources to fulfill your objectives. 3 In order to know if you can make a return on your investment, assess how you can add to thecompany you are buying. 4 Providing sufficient support for staff during the acquisition process can have a favourable outcome. 5 Take into account your long-term requirements to ensure you have the resources you need. 6 Even after investing some effort in the acquisition, it may still be necessary to withdraw. 7 Terms initially negotiated can be changed after the acquisition. Mergers and Acquisitions As Finance Director of plastics manufacturer VKT, Yvonne Maynart has overseen many successful takeovers A It is essential to build up a team to handle the acquisition so that your existing business can continue uninterrupted during the deal. It also helps to operate with spare capacity so that you can transfer people during the initial stages. A key person should be driving the acquisition process forward, although one person alone cannot assume responsibility for a large deal. It is clearly vital to do thorough research when identifying potential targets - but do not be afraid to walk away from a deal if you become aware of serious difficulties with a company you are targeting. B To decide on the value of any target business, you must first determine what contribution your acquisition can make to it. For example, you may be able to increase revenue through a more focused management team, or improve margins through greater purchasing power and lower costs. At VKT, we base our valuations on conservative assumptions - we also add in the risk element. This approach may be best, and it’s worth remembering that with listed companies, shareholders tend to have higher risk/reward expectations. C Developing relationships with finance providers is a key part of the finance director’s role. It is important to d raw up a good business plan to ensure backing from lenders in the early stages of the acquisition. Your loan application needs to be supported by detailed profit and cashflow projections. Make sure you factor in sufficient finance to
2019年剑桥商务英语中级阅读模拟试题及答案 Read the article below about the changing role of human resources departments. The best person for the job Employees can make a business succeed or fail, so the people who choose them have a vital role to play. Employees are a company’s new ideas, its public face and its main asset. Hiring the right people is therefore a significant factor in a company’s success.(0) G If the human resources department makes mistakes with hiring, keeping and dismissing staff, a business can disappear overnight. Many companies now realise that recruiting the best recruiters is the key to success. Sarah Choi, Head of HR at Enco pic, believes that thinking commercially is a key quality in HR. Every decision an HR manager makes needs to be relevant to advancing the business. (8) ...C.....That’s no longer the case. HR managers have to think more strategically these days. They continually need to think about the impact of their decisions on the bottom line. (9).....F... For example,a chief executive will expect the HR department to advise on everything from the headcount to whether to proceed with an acquisition. Why do people go into HR in the first place? Choi has a ready answer. I think most people in the profession are attracted by a long-term goal.(10)....D......Nothing happens in the company which isn’t affected by or doesn’t impact on
商务英语(BEC)考试高级阅读真题及答案题目 PART ONE Questions 1 – 8 Look at the statements below and at the five reports about companies onλ the opposite page from an article giving advice to self-employed consultants about negotiating fees for their services. Which book (A, B, C,D or E) dose each statement 1 –8 refer to ?λ For each statement ! – 8, make one letter (A, B, C,D or E) on your Answerλ Sheet . You will need to use some of these letters more than once .λ Example : 0 Lack of self-confidence will put you at a disadvantage in a negotiation . 0 A B C D E 1. This company has been involved in diversifying its business activities. 2. Although this company is doing well, it has a number of internal difficulties to deal with 3. This company has reduced the profits it makes on individual items 4. One statistic is a less accurate guide to this company’s performance than another 5. The conditions which have helped this company are likely to be less favourable in the future 6. This company’s share price has been extremely volatile over the last twelve months 7. This company is likely to be the subject of a takeover bid in the near future 8. This company’s performance exemplifies a widely held belief A
高级商务英语阅读 Supplementary Readings for Chapter 1 The Long March （1） Chinese Companies Establish Brand Awareness in Overseas Markets Top Band Weekly August 27, 2003 By Lynn Furrow, General Manager of The Hoffman Agency Beijing Office China exports a dizzying（令人眼花缭乱的）array of personal computers, DVD players, refrigerators, and consumer electronic goods… yet most people outside of China can’t name even one Chinese brand. As more and more Chinese enterprises push their goods into overseas markets, companies are now trying to change this. Legend Group（联想集团）, the largest computer manufacturer and a household name in China, is shooting to increase overseas sales from seven to 25 percent of its total revenue（总收入）. In expanding overseas, however, it encountered a branding dilemma: because other companies in many countries around the world have already registered “Legend”, the Chinese company was forced to devise（设计，想出）a new English name that could be used unrestrictedly（自由的）in markets worldwide. Thus on April 28th, Legend Group’s new English name “Lenovo” was born. Although it may offer a fresh
BEC 商务英语阅读模拟题及答案 Read the text about career-planning services. Choose the best sentence from the opposite page to fill each of the gaps . For each gap 9 - 14, mark one letter (A-H) on your Answer Sheet . Do not use any letter more than once . There is an example at the beginning .(0) Your Career Path Can Lead You Anywhere We used to be advised to plan our careers. We were told to make a plan during the later stages of our education and continue with it through our working lives.(0) ________________ some people still see careers in this way. However, to pursue a single option for life has always been unrealistic. Planning for a single career assumes that we set out with a full understanding of our likes and dislikes and the employment opportunities open to us. (9) _____________ For most people this degree of certainty about the future does not exist. Our initial choice of career path and employer is often based on inadequate knowledge and false perceptions. But with age and experience, we develop new interests and aptitudes and our priorities alter. The structure of the employment market and, indeed of employment itself, is subject to change as both new technologies and new work systems are introduced (10) We must face the uncertainties of a portfolio career. It is clear from the recent past that we cannot foresee the changes