英语 A卷
一、选择题
1.Income which is received in return for working is know as (B .factor
income) because it is payment to an owner of a productive factor
2.Which one is not the physiological needs in the following
options(C .friendships)
3.Which group is the well-know forms of pollution of the environment(D .air
pollution ,water pollution ,accumulation of solid wastes ,noise pollution)
4.Tangible assets ,such as land ,machinery factories is what kind of
investment(A .real investment)
5.which two ideas are the foundation of the marketing company era?(A.
marketing concept and marketing philosophy)
二、名词解释
1.Income is a reward for producing goods or providing services that are wanted.it is the price of the worker’s service ,the more valuable the worker’s time and effort are seen to be ,the higher her or his income is likely to be .
2.Marginal cost :the increase in the total costs of a firm caused by increasing its output by extra unit
3.Insurance is a written contract ,taken with the insuring company ,that transfers the risk of loss to the insurer according to the terms of the contract
4.Marketing mix is the controllable variables that the company put together to satisfy a target group .which consists of four elements :product .price .distribution and promotion
5.Multinational corporation is the enterprises which own or control production or service facilities outside the country in which they are based.
三、翻译
1.那些具有稀有技能的人在自由市场经济中能挣巨额薪金
Those who have rare skills can earn large sum of salary in the free market economy
2.政府将开始实施一项新的社会保障计划
The government will initiate a new social security program
3.Marketing consideration and the corporate desire for growth(市场考虑和公司成长需求)are major causes of the increase in foreign direct investment
4.跨国公司现象虽然由某些国家所主导，但已经遍及全球。
Although dominated by certain countries ,the multinational corporate phenomenon has spread worldwide
5矛盾主要不是来自于对援助的作用的不同意意见上，而是它的数量和条件Conflicts generally arise not out of any disagreement about the role of aid but over its amount and conditions.
四、简答题
1、what is the economic importance of a country’s population?
As a market for goods and services. All members of population are consumers.
The population provides the members of the workforce.
2.Is there any difference between investment and savings？What are the main points?
Yes ,there is some difference between the two savings is defined as foregone .consumption investment is restricted to “real” investment of the sort that increase national output in the future.
3.Why do governments restrict imports? Who benefits from such actions?
a. to assist in the elimination of a balance of payments deficits
b. to protect the domestic economy against unemployment caused by too many import,ed goods
c. to protect strategically important industries
d. protect the domestic economy from unfair competition
The domestic industries will be benefited from this
4. Is the impact of multinationals the same to all industry sectors and countries ? Give examples to prove you answer
The impact of multinationals varies by industry sector and by country . For example in oil, multinational corporations still command 30 percent of production despite strong national efforts by some countries.
5.Explain the definition and characteristics of foreign aid
Foreign aid encompasses all official grants and concessional loans, in currency or in kind that are broadly aimed at transferring resources from developed country to less developed country on development or income distribution groups.
作文
Both benefits and costs of globalization
B卷
一，单项选择
1.Which one is not the higher-level needs(D.food)
2.What kind of method which the organizations acquire the funds by the
financial intermediaries(A.indirect method)
3.Wich one is not the base marketing functions(D.Advertising planning)
https://www.doczj.com/doc/992651115.html,monly,who undertake the costs of trade protection in order to protect
domestic industries from competition(C.consumers)
5.What is full name of WTO (C.world trade organization)
二，名词解释
1.Full employment Can be defined as a situation where total demand for
labor is equal to the supply of labor.
2.Investment In its broadest sense,means the sacrifice of current dollars
for future dollars.
3.Security markets Exist in order to bring together buyers and sellers
of securities ,meaning that they are mechanisms created to facilitate the exchange of financial assets.
4.Pension Is an amount of money paid regularly to someone who can no longer
earn enough money by working.
5.Opportunity cost Is the cost of an alternation that must be forgone
in order to pursue a certain action.put another way,the benefits you could have received by taking an alternative action.
三，翻译
1.就业率取决于人们对物品的需求
The level of employment depends on the level of demand for goods.
2.过快的通货膨胀会对储蓄的购买力产生负面的影响。
Rapid inflation can adversely influence the purchasing power of savings.
3.As large multinational firms move abroad ,they are quite interested in
(maintaining their established business relationships with other firms)(维护与其他公司建立的业务联系)
4.跨国公司实体在国际贸易中发挥作用已有300多年的历史。Multinational entities have played a role in international trade for more than 300 years.
5.全球化的经济和政治方面涉及物质和权力的交换
The economic and political aspects of globalization involve material and power exchange.
四，简答
1.Explain why some people receive higher incomes than others
Firstly,because such skilled people is limited,and their skill is scare,for example,the professional sportsman.secondly,some jobs are performed in unpleasant conditions.Higher wages have to be offered to attract workers.
2.What is pollution? Which form of pollution do you find in the most serious
around you?
Environment pollution is that the action of one producer or consumer inflict uncompensated damage on other producers and consumers.
3.What are the major elements involved in the investment environment?
(1)securities (2)security markets (3)Financial intermediaries
4.Why do most consumers not buy products directly form manufacturers?
Firstly,it’s a huge amount if consumers directly buy the products from the manufactures.
Secondly,it may take lost of other cost in this behaviour.for example.the transportation fees.
Thirdly,it has many kind of choice when consumers buy the products from the markets.
5.What are the functions of the WTO?
Administering WTO trade agreements
Forum for trade negotiations
Handing trade disputes
Monitoring national trade policies
Technical assistance and training for developing countries Cooperation with other international organization
作文
What dose marketing bring to us
C卷
选择题
1、What kind of measure which is less visible adopted by the government
policymaker as the trade barriers?(B. Nontariff barriers)
2、 Which one is not the major determinants of direct foreign
investment.(D.personal feeling)
3、Which institution is to coordinate monetary policies among members with
special emphasis on promoting currency stability for the EU?(A.European Monetary Institute)
4、Natural increase depends on (B.Birth and death rate,age and sex
composition)
5、Which one is not the motivational theory?(D.unfair theory)
名词解释
1、Motivation might be the process that causes behavior to
energized,directed,and sustained.
2、Premium is a sum of money paid to an insurance company to protect oneself
against some risk of loss or damage.
3、Concentrated marketing is the development of a marketing mix and the
direction of marketing efforts and resources with the intention of focusing fully on a single market segment.
4、The import quotas is a limit on the total quantity of imports allowed into
a country each year.
5、Merger is that the corporations come together to achieve common objectives. 翻译
1、如果出生率下降或增长及极其缓慢，则称人口在老化。
A population is said to be aging if the birth rate is either falling or
growing very slowly.
2、专业化生产和贸易在世界范围内提高产量，是每个人都享受到更高水平的生活质
量。
Specialization and trade increase world output and enable everybody to enjoy a higher standard of living.
3、Competitive firms influence not only their engaging in foreign direct
investment ,(But even where the investments are made)(而且影响投资的地点)
4、尽管国家能从自由贸易中获利，但还是经常设法限制贸易量以保护国内经济。
Despite the gains from free international trade,nations have frequently attempted to restrict the amount of trade in order to protect their domestic economy.
5、人口年龄分布也对经济构成重要影响。
The age distribution of the population has important effects on the economy. 简答
1、What are the effects of an aging population on an economy ?
When the birth rate is falling or the aging rate is increasing there is without sufficient young people to do the job when the old people get retired.So,the population in the workforce will decline when aging is coming.
2、Why does such pollution around you occur?
Because of the growth of population and production,clean air and pure water have become scare,As well ,some people don’t have proper activities to protect our environment.
3、What are the basic functions performed by marketing?
(1)、Environmental analysis,(2)、marketing research,(3)、consumer
analysis,(4)、product planning.
4、Can you give examples to show what real investments and financial investment
are?
(1)、Real investments generally involve some kind of tangible assets,such
as land,machinery,or factories.
(2)、Financial investments involve contracts written on pieces of
paper,such as common
5、What induces a firm to make foreign direct investments ?
(1)、marketing factors :marketing growth
(2)、barriers to trade :local customers
(4)、investment climate :tax structure
(5)、general higher profits
作文
The effect of china’s entry into WTO on the Chinese Economy