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商务文案写作练习题

商务文案写作练习题
商务文案写作练习题

《商务文案写作》期中测试题

班级:姓名:

一、填空题。(每空1分,共10分)

1、商务文案是商务组织、商务人员在商务活动中用以、

、,具有实用价值和一定的惯用体式的应用文体。

2、主旨是一篇文案的主体和核心,是作者的写作意图、主张和看法在商务文案中的体现。确定商务文案主旨的基本要求:、、、。

3、在商务文案写作过程中,进行市场调查研究、搜集相关材料是写作的基础和起点,构思阶段则是写作的核心和关键。文案写作构思主要运用逻辑思维来进行,商务文案写作常用的思路主要有:、、、和总分思路。

二、文案写作。(共90分)

1、你是兴达实业有限公司销售部李经理,有一批型号为sx0075冲压机推销能万达玩具股份有限公司,价格为15万元/台。请给对方采购部肖经理拟一封推销函。(20分)

2、肖经理收到兴达实业有限公司销售部李经理的推销函后,对该型号的机器极大的兴趣,立即给对方回电,看是否有优惠,并把相关机器的详细资料发回来参考。请帮肖经理拟定该函电。(20分)

3、通用集团营销部业务员张明伟在工作中踏实肯干,对客户周到热情、业务精湛,业绩连年保持第一,请以集团总裁办公室的名义写一封任命决定书,任务提拔张明伟为营销部经理一职。(20分)

4、在双十一来临之际,淘宝网出现了大量假冒NIKE商品。淘宝网对打击假冒行动给予了大力支持,已将部分假冒NIKE商品信息从网站上撤除。对此,请以耐克(苏州)体育用品有限公司名义发表公告,所有通过淘宝网以销售假冒NIKE产品为目的发布商品信息的行为必须立即停止,店主应主动撤除侵权商品信息。否则,耐克公司在查证后将依法追究包括刑事责任在内的法律责任。(20分)

5、芳芳高中毕业后,一时没找到合适的工作,由于她对互联网比较感兴趣,经常上网,对网络的操作也比较熟悉,于是决定电子商务创业。具体做法是在网上开店批发或零售服饰产品。网店的名称取为“伊美人精品服饰”,启动资金是父母赞助的3万元人民币。在创业初期,芳芳想开通第三方网络交易平台进行产品的零售和批发。请你为芳芳写一份企业简介(包括主营产品)用于网上宣传。(10分)

商务英语写作期末考试B卷

商务英语写作(2)(B卷) 考试有关事项说明 考试日期:年月日(星期) 答题时间:120分钟。 考试地点: 考试形式:闭卷 Ⅰ. Fill in the blanks. (15%, 1 point for each blank) (1) Technical writing is a form of , a type of , an interactive that involves writers and readers who response to one another. (2) Some reports might present the to solve a business problem; other reports might record that will be useful to assist in future decision making. Either way, is being “reported” that will be useful in making decisions. (3) Doing a business, it usually includes and replies, , orders and their fulfillment, terms of payment, and , etc. (4) A business report conveys information to assist in . It may be long or short, , public or private, or reported on special occasions. (5) Technical writing has many forms, including letters, , reports, , presentations, and . Ⅱ. Multiple choices (15%, 1.5 point for each one)

自考05440商务英语写作练习题试卷

商务英语写作试卷 (课程代码:5440) I. Multiple-choice: For each sentence there are four choices marked A, B, C, and D. Choose the one that best completes the sentence. (1 point each) 1.Please let us know which of our products _______. A. you are interested B. are you interested C. they are interested D. you are interested in 2.We ______ your name and address _______ the Chinese Embassy in Bonn. A. are learning….from B. have learned ….from C. have come to know….of D. have been given ….from 3.We are now enclosing a pricelist for all the items you _______ in your letter under reply. A. required B. inquired about C. said D. informed 4.If you are prepared to increase your ______ to 15%, we shall be pleased to purchase the complete stock. A. price B. discount C. sales volume D. cost 5. A recent market survey reveals that such articles are no longer __________. A. in demand B. demanded C. on demand D. for demand 6.This is a new product but it is gaining _______ popularity in the world market. A. many more B. better and better C. increasingly steady D. steadily increasing 7.Concerning the ________ L/C, we wish to inform you that there are several clauses that need amendment. A. subjective B. caption C. subjected D. captioned 8.We wish to make it clear to you that we shall not ______ the shipment if they arrive after December 19, 2005. A. arrange B. receive C. accept D. acknowledge 9.Following your order ______ 400 pieces of electronic toys last year, we are pleased to receive your order No. 456 _______ the same quantity. A. for, of B. of , of C. for, for D. with, for 10.As agreed upon in our negotiation, payment _______ L/C. A. by B. will C. are by D. is to be made by 11.We will do our best to _______ shipment to meet your requirements in time. A. comply B. make C. expediting D. arranged 12.Any loss or damage noticed when the goods are delivered must be reported to the ______ at the time, otherwise he will not be responsible for it. A. consignor B. consignee C. shipper D. carrier 13.For all the remaining items the stated dates of delivery are approximate, but _______ would these dates be exceeded by more that ten days. A. in no case B. in any case C. by all means D. under any circumstances 14.Your failure to open the L/C in time will ________impossible for us to deliver goods within the period stipulated in the contract. A. make them be B. make it be C. make it D. make that be 15.The stipulations in your L/C _________ not in accordance with the contract, we have to request you to make an amendment. A. is B. being C. is to be D. would be 16.In _______ of quality, our make is superior. A. terms B. term C. connection D. connections 17.__________, the buyers have urged us to expedite shipment of their order. A. The season approaching B. The season is approaching C. As season approaching D. The season was approaching 18.We accept as an exception your order _________ business with you.

电子商务文案写作课程标准

《电子商务文案写作》课程标准 适用专业:电子商务、市场营销 学制:三年制 教学时数:64学时 学分:3学分 1.课程定位 1.1课程性质 《电子商务文案写作》是电子商务和市场营销专业的一门必修课。通过本课程的学习,使学生系统掌握常用的商务应用文章的实际用途和写作要领,从而在今后工作中能解决商务活动中的实际问题。 1.2 课程目标 (1)能力目标 ①提高学生商务文案写作的专业素质。 ②电子商务营销活动整体策划的综合能力。 ③创新能力和实践能力。 (2)知识目标 ①了解商务文案写作的基本概念、理论。 ②了解各类商务文案的用途。 ③掌握各主要类型商务文案的基本写法。 (3)情感与素质目标 ①要求学生能够具备良好的思想品德和政治素质。 ②具有良好的职业道德和高度的敬业精神。 ③遵纪守法,具有良好的文化素养。 2. 课程内容

3.能力训练项目设计

4. 实施建议 4.1 教学建议 本课程在教学过程中,应立足于加强学生实际动手能力的培养,采用校企合作、工学结合项目教学,以任务驱动型项目提高学生学习兴趣。 本课程教学须充分利用学校和企业的两种资源,学校专职教师与企业兼职教师教学相结合,采用现代多媒体教学与企业现场实践教学相结合,注重学做结合,边讲边学,“教”与“学”互动,做中学,学中做,强化学生实践能力和岗位职业能力的提高。 4.2 教学评价建议 1、平时成绩(30%):到课率+作业 4、期末考试(70%):实操考试 5.教材、资料 教材:李雨珊等主编,商务文案写作高等教育出版社, 2014.8 参考资料: [1] 曹英梅主编《商务文案写作》,辽宁人民出版社,2016年版 [2] 廖敏慧主编《电子商务文案策划与写作》,人民邮电出版社,2016年版 [3] 杨德慧主编《现代广告学商务策划文案写作》,首都经济贸易大学出版社, 2015年版6. 教学设施与实训环境 (1)普通教室、多媒体教室、电子商务实训室 .

大学商务英语写作考试复习题

大学商务英语写作考试 复习题 https://www.doczj.com/doc/9618428476.html,work Information Technology Company.2020YEAR

商务英语复习题 1.What information should be contained in the first information section of a resume? A.the job objective B.family history and gender identification C.the date D.contect information 2.Which of the following is a “6C” A.Colorfulness B.Concreteness https://www.doczj.com/doc/9618428476.html,fortability https://www.doczj.com/doc/9618428476.html,patibility 3.What is the first thing to appear on a bussiness letter A.the date B.the letterhead C.the inside address D.the attention line 4.When writing the date on a business letter you should take care to do what? A.make sure you always put the year first before the month and day B.always use only numbers in the date field C.make sure you always put the month first before the date and year D.spell out the month 5.How many spaces are needed between the complimentary close of a letter and the typed name of the person writing the letter? A.3 B.2 C.4 D. as many as needed 6.What should you do if you are worried that the reader of a request you are asking will not honor your request? A.write the letter in an indirect style B.write the letter in a direct style C.ask them to please grant your request D.be forceful and demand they honor your request

商务英语写作试题

机密★启用前 大连理工大学网络教育学院 大工20春《商务英语写作-精品课程》课程考试 期末考试复习题 ☆注意事项:本复习题满分共:400分 一、单项选择题(本大题共30小题,每小题2分,共60分) 1.Please let us know which of our products _______. A. you are interested B. are you interested C. they are interested D. you are interested in 2.We ______ your name and address _______ the Chinese Embassy in Bonn. A. are learning….from B. have learned ….from C. have come to know….of D. have been given ….from 3.We are now enclosing a price list for all the items you _______ in your letter under reply. A. required B. inquired about C. said D. informed 4.If you are prepared to increase your ______ to 15%, we shall be pleased to purchase the complete stock. A. price B. discount C. sales volume D. cost 5. A recent market survey reveals that such articles are no longer __________. A. in demand B. demanded C. on demand D. for demand 6. We will do our best to _______ shipment to meet your requirements in time. A. comply B. make C. expediting D. arranged 7. Any loss or damage noticed when the goods are delivered must be reported to the ______ at the time, otherwise he will not be responsible for it. A. consignor B. consignee C. shipper D. carrier 8. For all the remaining items the stated dates of delivery are approximate, but _______ would these dates be exceeded by more that ten days. A. in no case B. in any case C. by all means D. under any circumstances 9. Your failure to open the L/C in time will ________impossible for us to deliver goods within the

商务英语写作试题及参考答案

教学 点 (函 授站 ): 专 业: 年级: 学 号 : 姓 名: 密 封 线 内 严 禁 答 题 试卷号: *********学院2015学年度第1学期 期末考试试卷 考试年级 13.14.15 专业 商务英语 科目 商务英语习作 出卷老师 ***** 商务英语写作 I. Complete the letters with the words given. Change the word forms where necessary. (10points) popular , inquiry, hire, volume, assign, instead of, recommend, cooperation, responsible, branch (1) Dear Sir Owing to the large increase in the ___1___ of our trade with this country, we have decided to open a(n) ____2____here,with Mr. Jackie Black as manager. The new branch will open on 1st July and from that date all orders and ___3____ should be sent to Mr. Black at the above address, ___4___to our London office. We take this opportunity to express our thanks for your ____5____ in the past. We hope the new arrangements will lead to even better results. Y ours faithfully (2) Dear Sir This letter is to ___6___ Tim Steven as an outstanding salesperson. I have known and worked with Tim for more than three years. He is a highly __7____ and creative individual. Form the day he came to work for us, he was a welcome member of our sales team. He willingly undertook any task___8___ to him, whether it involved direct sales or not, and his enthusiastic manner made him____9___with all our customers. I am sorry to lose Tim, but his educational plans call for him to move outside our city . I believe anyone who____10___ him will be truly fortunate. Y ours sincerely II. Choose the best answer for each question. (10 points) 11. After checking the goods against your invoice, we discovered a considerable shortage ______ number. A. of B. in C. for 12. As soon as we receive the signed form, we will add your name to the list of people _______ snow shoveling. A. requiring B. require C. required 13. The report is to be _______ to the Directors as soon as possible. A. prepared B. promoted C. presented 14. I am glad that I feel quite _______ for the position you advertised.

电子商务文案策划与写作教学进度表

电子商务文案策划与写作教学进度表 Company number【1089WT-1898YT-1W8CB-9UUT-92108】

济宁市技师学院理论课教学进度表 (适用于 2 年制高技) 课程名称:《电子商务文案策划与写作》共讲授一学期本进度表为第一学期本学期总学时: 72 共 2 页第 1 页

说明:1.本表由系部安排有关教师编制,经教研室主任审阅,系(部)主任批准执行; 2.本表须在该课程开课后第一周内送交教务处一份,本系(部)留一份并发给有关任课教师各一份。 系(部)分管主任:教研室主任:齐淑敏编制人:齐淑敏编制时间:2018年4月 济宁市技师学院理论课教学进度表 (适用于 2 年制高技) 课程名称:《电子商务文案策划与写作》共讲授一学期本进度表为第一学期本学期总学时:72 共 2 页第 2 页

说明:1.本表由系部安排有关教师编制,经教研室主任审阅,系(部)主任批准执行; 2.本表须在该课程开课后第一周内送交教务处一份,本系(部)留一份并发给有关任课教师各一份。 系(部)分管主任: 教研室主任:齐淑敏 编制人: 齐淑敏 编制时间:2018年9月 济 宁 市 技 师 学 院 理 论 课 教 学 进 度 表 (适用于 2 年制 高 技) 课程名称: 《电子商务文案策划与写作》 共讲授 一 学期 本进度表为第 一 学期 本学期总学时:72 共 2 页第 2 页

说明:1.本表由系部安排有关教师编制,经教研室主任审阅,系(部)主任批准执行; 2.本表须在该课程开课后第一周内送交教务处一份,本系(部)留一份并发给有关任课教师各一份。 系(部)分管主任:教研室主任:齐淑敏编制人:齐淑敏编制时间:2018年9月

商务文案写作基础

商务有文而成长,管理因案而规范 和说相比,写是更见真功夫的,也是要下更多功夫的。商务文案写作向来是让职场人士头疼的难事,也是很多稳健者、成功者、腾达者的强项优势。读了李玉珊老师的《商务文案写作》,很为如今的大学生高兴,为他们有了如此实用的职场实用工具而高兴,我相信青岛滨海学院的学生们就更是幸运了,因为和其他的读者相比,他们还能在李老师的课上感受到更生动的精彩与细节!---国家商务策划师资质认证管理专家委员会副主任万钧 第一章商务文案写作基础 学习目标 主要内容 本章小结 自学目标:了解商务文案的概念、作用、特点 掌握商务文案写作规范 了解商务文案写作的基本要素及思路 能力目标:自学《有限责任公司章程》,能够设立“模真”公司----×ד有限责任公司”。 第一节商务文案概述 一、商务文案的概念 二、商务文案的作用 三、商务文案的特点 四、商务文案的写作规范 一、商务文案的概念和作用 商务文案是商务组织、商务人员在商务活动中用以记录情况、处理事务、研究问题,具有实用价值和一定的惯用体式的应用文体。 作用:1.商务活动的原始记录2.商务管理的手段3.商务沟通的手段 4.企业形象的表现 5.职业能力的要求 三、商务文案的特点 1.真实性 2.评析性 3.时效性 四、商务文案写作规范 1.稿件格式 稿件一般使用稿纸书写(16开稿纸)。 电脑打印文稿,一般用纸采用A4型纸。 2.汉字的书写要求:汉字一律使用正式公布的简化字。 3.计量单位、符号的写法:计量数字与计量单位不要交叉使用。 4.参考文献 5.引文与加注 如:①《有效商务写作》(美)Jane.Cleland,北京:清华大学出版社,2003年第1版,第122页。 6.各级标题序号 一、二、三、汉字序号后用顿号;1. 2. 3.阿码序号用脚点(.);(1)(2)(3),①②③有括号或有圈,就不再加点.A. B. C.(大写),a. b. c.(小写)英文字母序号用脚点(.)。

英语专业商务英语写作试题

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