7 Marketing
cm
A I really wanted it, but when I tried to buy it, I just
couldn't get it anywhere. My friend heard that it was in one shop and he queued up for ages, but they'd run out by lunchtime.
B The company held a party on a river boat to launch their new
campaign. It was absolutely fantastic. We also got a free gift at the end.
C The shoes were really expensive but definitely worth it. I think the
fact that they are so expensive really distinguishes them from the competition.
D I've had this briefcase for 20 years and it still looks good. The
material is high quality and long-lasting.
Q 7.2 (I = Interv iewer, MI = Mirjana Ilic)
I Miijana, what is the key to successf ul marketing?
Ml Well, the key to successful marketing involves many different things. Most people wo uld say successful marketing is just a good creative campaign. Some people wo uld go f urther than that
and say it involves many good marketing communications, reaching the right people, clear marketing messages, and working well with sales teams to get the right sales channels. But the most common definition of marketing is just two words: customer orientation. What does that actually mean though? It really means four things: producing what customers want, when they want it, at the right price and in a way that's profitable for the company, and I believe in that definition very strongly.
Q 7.3 (I = Interv iewer, MI = Mirjana Ilic)
I Could you describe a marketing campaign that impressed you?
Ml Well, marketing is very much in my blood and it's my first love, so there are lots of campaigns I come across every day that
really impress me. But I think the most memorable in recent
years has been the Orange mobile phone campaign, partly
because the whole area of mobile technologies and mobile
communications I find very interesting and incredibly
exciting, but partly because it was a great campaign in itself.
It has the fantastic strap line 'the future's bright, the fu ture's
orange', which is so memorable and so meaningful for all
segments of the population.
07.4 (I = Interviewer, MI = Mirjana Ilic)
1Could you give an example of an unsuccessful campaign?
Ml Well, I think the most unsuccessf ul recent campaign for me was the one where an electrical goods manufacturer tried to roll out a very simple sales promotion. Initially, if you bought any electrical appliance over a certain value, you were promised free flights with every purchase. Now, although initially this campaign did seem to be quite successful because sales went up, in the end they had to stop the campaign because they simply couldn't keep up with the demand and they were overspending a lot on these prizes. So I think basically, from the early stages the campaign was badly planned, badly budgeted and it resulted in a lot of negative publicity for the company.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Q 7.7 (M = Martin, F = Fiona)
F Hello.
M Hello, Fiona. This is Martin. How are things going?
F Fine, thanks.
M I haven't received your sales report yet for the quarter. Any problems?
F Oh, no. Sorry, Martin. I've been really busy lately. But I can tell
you, we've had excellent results.
M Good.
F Yeah. We've met our sales targets and increased our market share
by two percent. Our total sales were over ￡1.2 million.
M Over 1.2 million. Great! Well done! What about the new range of shampoos?
F Well, we had a very successf ul product launch. We spent ￡30,000
on advertising it and ...
M Sorry, did you say 13,000?
F No, 30,000. We advertised in the national press, took out space in
trade magazines and did a number of presentations to our distributors. It was money well spent. We've had a lot of orders already and good comments from customers.
M I'm really pleased to hear that.
O 7.8 (M = Martin, F = Fiona)
M Anything else to report?
F Yes, there is one thing. One of my biggest customers will be
visiting London next week. She'd like to have a meeting with you.
M Fine. Could you give me a few details? What's her name?
F It's Mrs Young Joo Chan.
M Sorry, I didn't catch that.
F Young Joo Chan. I'll spell that for you. Y-O-U-N-
G J-O-O
C-H-A-N. She's Korean actually. She's chief buyer for HDS. Let me give you her telephone number: 82 2 0735 8879. OK? Why not give her a ring? She's
expecting to hear from you. M I'll do that. But first, let me read that back to you. It's Young Joo Chan from HDS. Telephone number
82 2 0735 8875.
F No, 82 2 0735 8879.
M OK, I've got that. Just one more thing. Did she say when she'd like to meet? F Yes, she said next Thursday or Friday -that's the 17th or 18th.
M What about Friday the 18th? I'll give her a call. Right, I think that's everything. F Fine. I'll get that report to you by the end of the week. M Right. Bye for now. F Bye.
07.9 (I = Interviewer)
1Have you ever bought Kristal bottled water? A Yes, I tried it when I saw it on television.
I What did you think of it?
0 7.5
1
A 25 5 25 2
2
B 881990
3
C 020 8045 1930
4
D 00 33 2399 5324
O 7.6
Audio scr ipts
166 |
A Nothing special. Just like any other water, but a bit more
expensive.
I Kristal is more expensive than some other bottled waters. Do you
think it's worth paying extra for this brand of water?
B Not really. It's got a fresh taste, I suppose. I Do you think it's healthier than other bottled waters? B Well, they say it is in the advertising. It could be, but I don't really know . I'll tell you in 40 years' time.
I Do you buy Kristal bottled water regularly? C No. I can't find it in the supermarkets. If it's not in the supermarkets, where am I supposed to buy it?
I When I say Kristal bottled water, what word do you think of?
D Expensive. I haven't tried it because I can get a similar bottled
water for half the price.
I Have you tried Kristal water? E I've never heard of it. Where can you buy it?
8 Planning
CP 8.1
Recently we decided to open a new sales office in New York. First I arranged a meeting with the finance department to discuss the project. We prepared a budget with details of the various costs involved. Then we collected information about possible locations for the new office. We considered two options - one in Greenwich Village and the other near Central Park. After doing some more research, I wrote a report for the board of directors.
Unfortunately, we made a mistake when we estimated the costs as the exchange rate changed, and so we didn't keep within our budget. We overspent by almost 20 percent. We had to rearrange the schedule for moving into the building because the office was not redecorated in time. The board of directors was unhappy because we didn't meet the deadline for opening the office by 15 December. It finally opened in January. However, we forecast sales of at least $500,000 in the first year.
0 8.2 (I = Interviewer, RS = Rebecca Stephens)
1 Rebecca, your business is climbin g mountains, and goo d
planning is really important. What's the secret of good planning?
RS The most important thing is to know exactly what it is that you
want to achieve, and define it, and define by when you want to achieve it and with that information, you can
then set a deadline and identify the tasks that are necessary to achieve that goal, basically get on with them t o a timetable. \ ) 8.3 (I = Interviewer , RS = Rebecca Stephens)
I And can you tell us about something that you planned
well?
RS I was reasonably happy with my planning of 't he seven summits',
which was a project to climb the highest mountain on each of the seven continents. Qomolangma was one of those - having climbed that, I had four remaining mountains in order to achieve that goal, and time was important for reasons of sponsorship, so I had to work back from the last mountain, which was in Antarctica, which I couldn't climb until the month of November, so the other three mountains, I had to fit in between January, when I set ou t to do this, and November, the date of the last mountain. And key to it, really, was communication with the people that I was climbin g with; they were scattered around the world and it was important to keep them in touch so they knew exactly what was to be achieved and by when. ( ) 8.4 (I = Interviewer, RS = Rebecca Stephens)
I Plans sometimes go wrong. In business, what should people do if
this happens?
RS There are some things which are clearly outside our control. On a
mountain, it's very clearly the weather - in business it might often be unforeseen changes in the economic climate, and I think we can all do ourselves a favour by not worrying too much about that, accepting that. But, having said that, it's important
when things change, and sometimes not for the better, to step back, reassess the situation and redefine one's goal. It might even mean changing one's end goal, but always knowing exactly what it is that you want to achieve is the important thing. Q 8.5
A We need to decide exactly when we're going to move. Any
suggestions?
B I think July would be the best time. It's very quiet then, isn't it? A You mean, we don't do too much business then.
B Exactly. Our sales are always down that month and quite a few
staff are away on holiday. We could move all the office equipment at the weekend. Do everything at once. That's the best way ...
C Could I just say something? B Go ahead.
C I think we should take longer to move. A weekend's too short. In
my opinion we should do it department by department. B How do you mean, exactly?
C Well, each week a different department would move. That way,
there would always be people here who could handle customer enquiries, phone calls, and so on.
B Hmm, I see what you mean. Maybe it would be better to phase the
move over several weeks. Of course, we'll have to keep our staff informed at every stage of the move. We can do that mainly by internal e-mail. Now , moving on to the question of transport. We've contacted two companies, National Transport and Fox Removals.
A Sorry, could I just comment on that, Mark?
B Certainly.
A I don't think it would be a good idea to use National. I've heard one
or two things about them - I don't think they're too reliable. But Fox would be fine. They've got an excellent reputation in the trade.
B OK, perhaps it would be better to use Fox then. You know , there's
another possibility. We could get our own people to do the moving.
A What? You think our transport department could do the job?
B Why not? They'r e not too busy in July.
A I don't think that's a good idea. This is a really big job. We need a
specialised firm for that like Fox. They've got the experience and will do a good jo b, even if it does cost us a bit more. Also, Fox offers a free consultation service.
B Mmm, you're probably right. I'll call Fox and discuss the
relocation with them. I'll see if I can persuade them to lower their price a little. 0 8.6
A I'd like a really interesting report on an important
business topic. Something that makes you think. Plenty of facts and details. If a company's having problems, give us all the information. If there's a new tax affecting business, tell us all about it.
B I think the presenters should be two young people with lots of
personality , who know a bit about business. A male an d female - that'd be perfect.
C Please, please, don't be BORING . What about a funny story,
something light which will make us laugh on our way to work? D The programme must be lively. Maybe you could have a topic for
the day and get people to phone in with their opinions. Then we could talk about it at work.
E We'd all like short interviews with important people. Maybe some
advice - they could talk about mistakes they had made and how to avoid them.
9 Managing people
CP 9.1 (I = Interviewer, KN = Kriengsak Niratpattanasai)
1
Kriengsak, what do managers need in order to be good managers of people?
KN Well, I think good managers need to be good at four things,
Audio scr ipts
really. First of all, they need to be good at observing - that's so
they can understand the behaviour, the strengths and
weaknesses of their staff. The second thing is, I suppose, that
they need to be good at listening - so they can learn about their
staff's problems. The next thing is, it's important for them to be
good at asking questions - so they can find out all the
information they need to make the right decisions. And last of
all, I think they have to be good at speaking so they can
communicate their objectives clearly to all their staff.
CP 9.2 (I = Interviewer, KN = Kriengsak Niratpattanasai)
I Managing international teams can present many
challenges. What qualities and skills should international
managers have?
KN Well, if you manage international t eams, then it's really important to spend enough time preparing yourself for
managing those international teams. Learn as much as you can
about their language, their culture and the local conditions.
And you also need to spend plenty of time with the local
people. Don't try to be an expert in the first three months or so.
You should take time to observe and to learn and ask
questions.
Q 9.3 (I = Interv iewer, KN = Kriengsak Niratpattanasai)
I What mistakes do foreign managers make when
managing Asian staff, for example Thais and Chinese?
KN Well, some international managers want their Asian staff to be more forceful. Another thing is, they want them to
be able to deal with problems logically. And they want their
staff to be ambitious like them. I think they sometimes ignore
the background, the education and the cultural differences
between themselves and their staff. They may underestimate
the skills and abilities of their local staff because they are
focussing too much on their weaknesses. The managers have
a tendency to jump to conclusions too quickly, and they tend
to label all local staff as being the same.
09.4
1
A This is Jenny. I'm ringing about the conference. Great news!
I've found a hotel with good rates. So how many rooms do
you want to book?
2
B Hi. This is Jason. I'm phoning about the management training
course. I want to confirm my place on the course. By the way, who's leading it? Thanks.
3
C Oh hello. This is Carol. I'm ringin g about next Friday's meeting.
I've got two questions. Firstly, how many people will there be at the meeting and secondly, what time will it finish? OK? Bye.
4
D Hi. This is Maria from Finance. I'm phoning about the budget.
How much did you spend on the Tokyo trip? I need to fill in
the expenses claim by Friday.
A What are you planning this evening, Rachel? R Nothing really. Maybe I'll look over my notes for tomorrow's presentation. A Look, why don't you relax a little? I'm going to a restaurant tonight with a few colleagues - you've met one or two of them - would you like to come with us? It's in the town centre. We could have a few drinks afterwards. R Well, it's very kind of you, Alexandra, but I think I'd like to relax at the hotel tonight, if you don't mind. I'm a bit tired, quite honestly. A Are you sure? You'd really enjoy it. R It's very kind of you, but perhaps another time. O 9.6 (M = Marta, S = Sv en) M I don't know too much about Sweden really, Sven. What do people here like doing in their spare time? 5Well, Marta, Swedish people like to be in the open air. They're very health conscious. So, they enjoy playing sports, football, tennis, skiing and ice-skating in the winter. And of course a lot of people have summer cottages, by the sea or lakes. So they go there at the weekends and relax, swim, go sailin g, and so on. M Interesting. And what about you, Sven, what do you usually do after work? In the evenings? S I usually watch television. And often I have a sauna with my family. We enjoy that a lot. How about you, Marta? M Well, generally I spend time with my children, and read to them before they go to bed. After that, I sit down, chat to my husban d, and then we argue about what to watch on television! Q 9.7 (M = Marta, S = Sv en) M I've really enjoyed the trip, Sven. I'm sure we'll be doing a lot of business together in fu ture. S Yes, there's a lot of potential in Sweden for your products, and we can help you build up sales here. M Good, I think so too. Thanks very much for your hospitality. I really enjoyed the meal tonight. And also thanks for showing me round the city yesterday. It was fascinating. I feel I know Stockholm a bit now. S I'm glad you enjoyed the tour, Marta. We're very proud of our city, as you may know. Well, I hope you have a good journey back. We'll be in touch soon, I'm sure. M Yes, I'll call you as soon as I've talked to my colleagues about your proposal. We'll take it from there. S Goodbye, Marta. All the best. M Bye, Sven. io Conflict Q 10.1 (I = Interviewer, JK = Jeremy Keeley) I Jeremy, could you give me an example of where conflict was handled badly? JK Yes, I can. The example I'm thinking about is of two professional managers in a team, erm, who were constantly arguing with each other. Erm, the rest of the team avoided the problem and eventually the frustrations built up such that there was a h uge great fight with lots of things said that shouldn't have been said, and the reason the conflict was badly managed was that everybody avoided the problem. Everybody tried to make everybody feel better rather than actually saying look, we have an issue here. Let's address the issue. 010.2 (I = Interv iewer, JK = Jeremy Keeley) 1Could you give me an example of where conflict was handled well? JK Yes. An example I can quote is one that I personally was involved in where a colleague at work and I had certain problems with each other. She had a way of working that I wasn't comfortable with and I was sho wing my frustration by being aggressive and assertive, and we sorted the conflict out in a very constructive way because she addressed it with me directly. She asked me what was wrong, she listened to me carefully. She played back that she really understood my problems and concerns and then constructively we worked out a way together quickly. O 10.3 (GM = General Manager, UR = Union Representative) GM We just don't have enough spaces for everyone. We need the spaces for managers and customers who visit us. Sorry, Tracy, but that's it. UR Well, you'll have to think again. Our staff arrive early. They need somewhere to park. GM Look, Tracy, 1 understand what you're saying, but it just isn't possible anymore. UR Well, that's a typical management attitude. The staff are not going to accept it. I warn you, Tom, this could lead to a strike. GM Oh come on, Tracy... you know we've got a parking problem. We've got to do something about it. OK, how about this? What if we keep five spaces for staff, and it's first come, first served. UR Sorry, that isn't good enough. It's not a solution to the parking Audio scr ipts 166 |problem, anclyou know it. GM There is another possibility. How about if the staff park their cars in the car park near the station? UR Some of them do that already. But they have to pay quite a bit, you know. The cost goes up every six months. You can't expect everyone to do that, surely. GM OK, Tracy. What if we could help towards the cost? We might be able to pay, say, 30 percent. UR Yes ... it's worth considering. It might help. GM Right. I'll discuss this proposal at the next board meeting. icripts taff will park in the public car park, and we'll contribute 0 percent towards the cost. ;ine. That's it then. >.4 (O M = Olivier Moyon, T F = T odd Foster) 've been thinking a lot recently, Todd. I think you >robably know, I'm not happy here at all. And I feel I've ;ot to do something about it. Really? What exactly is the problem? think you know it, Todd. Jacques let me do wn badly vith that order. He just wo uldn't make any effort for me, ;o we've lost the order. It means I don't get the ;ommission and it'll also affect my bonus. Olivier, you must un derstand, you can't promise a ;ustomer that we'll deliver in three weeks. It's a busy time at the moment. Jacques's working un der a lot of pressure. Vlay be, but let's face it, Jacques's no good as a production manager. He can't deal with pressure. He just says, 'Sorry, I can't help.' But it's not just Jacques ... Oh yes? Well, to be honest, I'm not happy with the way you run the department. I'm listening. The trouble with you is, you always want to know where I am, every second of the day. You give me no space. You want to control me all the time. How can I meet my sales targets if I have to spend all the time writing reports, answering your telephone messages and attending meetings? I've got to be out there selling, twenty-four hours a day. Maybe, but you can't just do what you like, when you like, Olivier. Discipline is important ... Discipline! Control! Look, I've had enough. I've given everything to this company. But no one cares. So, I've decided to resign. You'll get my letter in the morning and I'll send a copy to Charles. He won't be pleased, I'm sure. We've been friends for years. But I just can't work with you, Todd. There's no other solution. New business 11.1 economy is stable following the problems of the past two ?s. By following a tight monetary policy the government reduced the inflation rate to 2 percent. After going up natically, the interest rate is now do wn to 8 percent. The six months has seen a slight improvement in the exchange against the dollar. The GDP has grown by 0.15 percent. iorts are increasing an d the balance of trade is starting to c much healthier. unemployment rate continues to be a problem as it is still percent. In order to stimulate the economy and attract :ign investment the government is offering new tax ;ntives as well as making a renewed effort to reduce eminent bureaucracy. Finally, a large skilled labo ur force ans there could be attractive investment opportunities over next five years. 11.2(I = Interviewer, YT = Yvonne T hompson) What advice do you give to people starting their own companies? When you're starting your own company, you have to be very confident. You have to be very determined. You have to know what it is you're doing. You need to research the business - or the business arena that you're intending to go into. You need to research your competitors and benchmark your service or your product against your competitors. You need good family backup. You need good backup from your friends. And probably the most important thing is that you need a good mentor, and that needs to be a business mentor as well as a personal mentor. CP 11.3 (YT = Yvonne T hompson) YT Y ou need a really good business plan. Again, you need to make sure that whatever you put on your business plan, you need to check it on a regular basis, whether it's weekly, monthly, six months or every year and you need to gauge where you are with what your business plan says. You need a very good relationship with your bank and your bank manager. But to me the most important thing is a really good marketing campaign, because if you don't have a marketing campaign that ensures that your customers know where you are, you won't have a business for very long. on.4 1usually get to work before my boss arrives and as soon as I arrive I check my e-mail and post. I usually try to answer all important enquiries before I go to lunch. While I'm having lunch, I often discuss problems with colleagues. When I work long hours, I can take time off another day. I have a lot of flexibility over when I arrive at the office and when I leave, depending on the daily workload. CP 11.5 See Course Book, page 103. rjn.6 1 And here is the business news. This month inflation is up by 1.2 percent. The unemployment rate is now 5 percent giving an overall figure of 1,258,000. 2 Laser pic, the supermarket giant, reports that profits rose 12 percent to just over $1.8 billion, with sales increasing a healthy 18 percent. 3 General Engineering said it would reduce its workforce by one-third over the next five years, resulting in the loss of 5,000 jobs. 4 The Central Bank has reduced interest rates by 0.5 percent. Turning to the world economy, this will grow by 2.8 percent next year. 12 Products CP 12.1 1The best thing I've ever bought is my camera because I can look back at all my travels and the people I've met, and it brings back memories that I can enjoy all my life. 2The best thing I've ever bought is a train ticket to Brighton because I met the love of my life as I was queuin g in the buffet car. 3Last week I bought some speakers for my Mac computer. They cost about ￡40, which is really good value. You just plug them into your computer and get sound as good as many hi-fis. This means I don't have to buy a DVD player to watch films as I can do it on the computer and have a great sound. 4My very expensive Prada bag. It was a luxury buy. I was attracted by its style and it cost me a lot of money, farmore than I would have spent before, but it's extremely well-made and I suppose you could say it's a timeless classic. I use it every day. It looks good in every situation and for every occasion. scripts 5 I bought a tree seven years ago for my son's birth. It cost ￡30. Now it's a magnificent tree. Its leaves change colour with the seasons. It provides shade; it's a home for birds. When it's bigger I'm going to build a tree house for the children to play in. 012.2 This is our new product - a CD tower system. As you can see, it's attractive and stylish. The tower is made of wood and it holds twenty CDs. Let me tell you its dimensions. It's 33 centimetres high, 18 centimetres long and 20 centimetres wide. It comes in three colours: black, brown an d white. And its selling price is just under ￡25 - a very competitive price. It's ideal for storing CDs and CD-Roms. It has several special features which should appeal to our customers. Firstly it has a soft-touch mechanism. This means you just touch a button and the CD comes out smoothly and quietly. Another advantage is that it's easy to select the CD you want because the title is clearly displayed. A very useful feature too is that it's simple to use. Yo u can open the CD case without taking it off its tray. The tower is well-designed. It's robust, elegant and user- friendly. It's very flexible - I forgot to mention that - because the towers are modular, so you can put one on top of the other. That's a big advantage for people who have lots of CDs. And one other thing, you can save ￡15 if you buy two units instead of one. 1think the CD tower will be one of our best-selling products. It really does meet the needs of music lovers. It's so practical, it's a high-quality product, and great value for money. Are there any questions you'd like to ask? 技术资料分享 英语口语8000句 ●从起床到出门 Good morning, mom. 早晨好，妈妈。 Did the alarm clock go off ? Did the alarm clock buzz? Did the alarm clock ring? get up soon It's time to get up! 该起床了! 我真不想起。 gonna=be It's time to get ready. Get up soon. 快点儿起床! I don't want to. 我真不想起。 Are you awake? 你醒了吗? I am now. 我刚醒。 Are you feeling sick? 你不舒服吗? No, I'm just tired. 没有，只是有点儿累 Did you sleep well? 睡得好吗? Yes, I slept very well. 嗯，睡得挺好。 No, I couldn't fall asleep.哪儿啊几乎没睡着 Would you turn off the alarm Please turn off the alarm clock. You finally got up. 你终于起来了。 It's a nice day! 今天是个好天! It sure is. 是不错啊。 It's a beautiful day! It's a wonderful day! It's a great day! Did you stay up late last night? Did you go to bed late last night? Let's fold up the futon. 把被子叠好 Let's put the futon away. 把被子收起 You were snoring last night. 打呼噜 Did I keep you up? 影响你睡觉了吗? I had a nightmare. 我做了个可怕的梦 It's all right now. 现在没事了/挺好的 你一直没关灯啊 You forgot to turn off the light.你忘关灯了 I have to go wash my face. 我得.... It's time to eat breakfast. It's time to have breakfast. I'm still sleepy. I'm still drowsy. I'm still yawning. 我还打哈欠呢 I have a hangover. 昨天的酒还没醒呢 I'm a night person.我是个夜猫子 --I'm not. I'm a morning person. 我喜欢早起。 Coffee wakes me up.我是用咖啡来提神的 Coffee gets me going. Did you brush your teeth? Have you brushed your teeth? I have to comb my hair. What should I wear? 我该穿什么好呢? 穿红的吧! Which dress should I wear? Which one should I wear? What should I put on? Hurry up and get dressed. 快换衣服 away! 把睡衣收好 Oh, I'm washing those. 啊，我正要洗呢 I'm leaving. Bye mom! Study hard. 好好学习啊! I'll see you when I get back. I'm taking off now. See you. /See you later. Let's play hooky today! 今天我们逃学吧 Yeah, let's. 好哇，走吧! You're wearing your sweater inside out. You have your sweater on inside out. It's upside down. Don't forget to take out the garbage. I won't. 忘不了! It's your turn to take out the garbage. *garbage 也可用 trash 和rubbish What are you doing today? We're having a track and field meet. 今天我们开运动会。田径运动会 If you don't hurry, we'll be late. Hurry up or we'll be late. Hurry or you'll be late for school. What time is it? 现在几点? Did you lock the door? Have you locked the door? Aren't you forgetting something?你 I don't think so. 我想没有。 It's already 8:00. It's 8:00 already. I'm late! 我晚了! Hurry up! 快点儿吧! I have to rush! 我得赶紧走! I have to hurry up! I have to get going! I have to get moving. Are you gonna be late today? 你今 ? No, I'll be home at the usual time. 平时 What time are you coming home? Around seven o'clock. 大概7点左右 Have you got your lunch box?饭盒带 了吗 Yes, right here. 嗯，在呢。 It might rain today. 今天好像要下雨。 with you. 带上 伞吧 Don't forget to lock the door when you leave. ●从回家到就寝 I'm home! / I'm back! 我回来了。 Welcome home! / Welcome back! Did you have a good time? How did it go today? How was your day? Can I go out to play? 写完作业再去吧。 I'm hungry. 我饿了。 We have some snacks. 吃点点心吧。 Where are the snacks? They're in the cupboard. 在碗橱里。 I'm going to cram school now. 我去 补习学校了啊*cram 意为“填鸭式补习” Call when you finish. 下课后来个电话 May I have my allowance? 零花钱 What do you want to buy? I'm tired. I'm exhausted. 我精疲力尽了 What would you like for dinner? What do you want to eat for dinner? Unit 1 Task 2 M: Come in, please. W: Good morning, sir. I’m Karen Yang. M: Good morning, Miss Yang. I’m Kevin Carter, the Administration Manager. Take a seat, please. W: Oh, is that your wife, Mr. Carter? She is so beautiful. M: Thank you. Ah… Miss Yang, I’ve gone through your resume. I’d like to ask you some questions now, if you don’t mind. W: Of course not. please go ahead. M: Well, can you tell me why you would like to work as a medical representative with us? W: I really like this kind of work, and having been a doctor for three years, I want to apply for this position for a change. M: Don’t you think it’s a pity for you to leave your present job? W: To some extent, it is. I have learned a lot in the hospital. But I would like to try a different kind of life. W: By the way, could you tell me how much the new job pays? M: Sure. There is a five-month probationary period and you can only get RMB2,000 for each month. After that, we’ll determine your salary according to your performance. W: Oh, I see. Then, what about the paid holidays, insurance, and things like that? M: Every employee in our company enjoys life insurance and unemployment insurance. In addition, they enjoy two-week paid holidays. W: That sounds fine. How much time will it take for me to be promoted here? M: I’m not sure. It depends on your ability and performance. Maybe we’ll send you to one of our branches, if you like. W: No problem. I hate staying at one place all the time. But in which cities do you have your branches? And, where is your company based? M: Our company is based in New York, with branches in many cities, such as Philadelphia, Beijing and London. Follow-up practice Cai: May I come in? Ms. Smith: Yes, please. Cai: Good morning, Madam. My name is Cai Ning. I am coming to your company for an interview, as requested. Ms. Smith: Fine, thank you for coming, Miss Cai. Please sit down. I am Anne Smith, Assistant Manager for the Personnel Department. Cai: Nice to see you, Ms. Smith. Ms. Smith: Nice to meet you, too. Would you like to have a cup of coffee or tea? Cai: Tea is fine. Thank you. Ms. Smith: I’ve read your CV. It looks good. Now, I wonder if you can tell me more 《商务英语听力I 》课程标准 一、课程基本信息 课程代码：180020 适用专业：商务英语学时数：36 学分：2 先修课程：无 后续课程： 《商务英语听力II》、《商务英语口语II》、《英语口译》 课程归口：商务英语专业 二、课程性质 本课程是商务英语专业的专业必修课。通过系统而专门的商务英语听力单项和综合训练，培养学生的快速反应、归纳、记录等能力，使学生掌握基本的听力技能，了解相关背景知识，为后续课程《商务英语听力II》和《英语口译》以及将来从事的涉外活动打下良好的听力基础。 三、课程教学目标 1、能力目标 ①能听懂英语国家人士就学生熟悉的题材所作的较为浅易的讲话和日常生活的交谈，要求学生能够抓住讲话和交谈的中心大意； ②能利用网络资源进行英语听说训练；能利用网络搜索、阅读相关资料； ③能基本听懂英语语速为每分钟150-200个词的商务英语涉外业务活动包括商务旅行、产品介绍、会展、接待、宴会等的一般交谈和简短讲话，辨别商务活动中讲话人的态度和语气，理解特定情景中 语言的含义； ④能选择听力材料中关键的词和句子并做简要笔记； ⑤能归纳并复述所听材料的大意; ⑥能快速反应所听材料中的数字、时间、地名等关键性信息； ⑦能在15 分钟内听写根据已学知识编写或选用的录音材料（词数140-160 个，共念四遍。第一、四遍的语速为每分钟80-100 个词，第二、三遍根据分句或句子停顿），错误率不超过10%。 2、知识目标 ①掌握英语听力训练的方法和途径； ②掌握预期、猜测、抓住要点和连贯记忆等基本的听力技能； ③了解从事商务活动中的文化差异，如饮食文化差异； ④掌握英语的连读方法和易混淆的音素； ⑤掌握和商务会议、商务旅行、商务宴请、产品推介等相关的商务英语术语和交际功能语言； ⑥掌握所听材料的背景知识。 3、素质目标 ①具备良好的自我学习与提升的能力； ②具备良好的理解能力、沟通能力和团队协作能力； ③拥有良好的职业道德，具备良好的抗压能力。 新剑桥商务英语高级习题 答案 Last revision date: 13 December 2020. English for Business Studies Key to Unit 01: The three sectors of the economy This unit covers a lot of basic vocabulary concerning developed economies much of it in an extract from a well-known British novel. It also discusses the evolution of the economy of most of the older industrialized countries, with the decline of manufacturing industry and its replacement by services. There is an extract from a magazine interview with an economist and an interview with a British Member of Parliament on this issue. 1a Vocabulary p09 Identify the most prominent features in this photograph, which illustrates various important elements of the infrastructure of a modern industrialized country. The photo clearly shows a large factory (the Unilever factory in Warrington, England) in the center, with more factories, industrial units, or warehouses in the top right-hand corner. The large factory seems to include some office buildings. Also visible are agricultural land (in the background; the land in the foreground doesn’t appear to be cultivated), a river, a railway and several roads, and housing, perhaps with a school in the center of the housing estate top left. 1b Reading p10 What is the key point that this extract is making about economies? The text suggests that most people take for granted the amazing complexity of the economic infrastructure. 1c Comprehension p11 lines 4-7, Robyn sees examples of all three. What are they? Tiny fields (the primary sector), factories (the secondary sector), and railways, motorways, shops, offices, and schools (the tertiary sector). long sentence from lines 12-28 lists a large number of operations belonging to the different sectors of the economy. Classify the 18 activities from the passage Primary sector: digging iron ore, mining coal. Secondary sector: assembling, building, cutting metal, laying cables, milling metal, smelting iron, welding metal. Tertiary sector: advertising products, calculating prices, distributing added value, maintenance, marketing products, packaging products, pumping oil, transportation. you think of three important activities to add to each list (not necessarily in relation to the kettle) Primary sector: farming (agriculture), fishing and forestry Secondary sector: manufacturing, transforming and processing Tertiary sector: financing, designing, retailing 洛基英语，中国在线英语教育领导品牌 PART FOUR Questions 21 -30 Read the article below about expanding a retail business. Choose the correct word to fill each gap from (A, B, C or D) on the opposite page. For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet. There is an example at the beginning, (0) Should you open a second branch? Choosing to expand your business by opening a second location can be one of the best decisions you’ll ever (0)____, or one of the worst. Before you (21)____ at a decision, there are several things you should check to see if you are ready to take this big step towards expansion. Firstly –your cash flow. Like starting up any business, a second location (22)____ a large initial investment and usually takes a long time to turn a profit. Look at your firm’s accounts carefully. If these (23)____ that you cannot afford a long-term drain on your financial resources, then it is probably better to wait. Secondly –your personnel and systems. If you don’t have a management team (24)____ place already, you should probably think about establishing one before opening a second branch. The same (25)____ in the case of operating systems and controls. The better organized your business now, the better organized your second location will be, too. Also, you need to think about your market. Is your current site doing as much business as it can (26)____, or are there ways you could grow without opening a second branch? Try expanding internally first. Similarly, don’t (27)____ that just because your business is successful in one town, it will immediately succeed in a (28)____ community. Research your potential markets before setting up shop, and (29)____ your new branch to answer the specific needs of these markets. Finally, be realistic about the time you need to invest to make a second location work. You don’t want to take (30)____ so much work that you can’t honour your commitments. Example : A have B decide C do D make 0 A B C D 21 A arrive B come C reach D approach 22 A contains B includes C involves D consists 23 A tell B present C show D exhibit 24 A at B in C by D to 25 A applies B refers C concerns D relates 26 A deal B hold C handle D cope 27 A assume B trust C rely D count 商务英语视听说听力原 文 Modified by JACK on the afternoon of December 26, 2020 Unit 1 Task 2 M: Come in, please. W: Good morning, sir. I’m Karen Yang. M: Good morning, Miss Yang. I’m Kevin Carter, the Administration Manager. Take a seat, please. W: Oh, is that your wife, Mr. Carter She is so beautiful. M: Thank you. Ah… Miss Yang, I’ve gone through your resume. I’d like to ask you some questions now, if you don’t mind. W: Of course not. please go ahead. M: Well, can you tell me why you would like to work as a medical representative with us? W: I really like this kind of work, and having been a doctor for three years, I want to apply for this position for a change. M: Don’t you think it’s a pity for yo u to leave your present job? 商务英语听力 篇一：商务英语口语学习商务英语口语学习球经济一体化步伐加快，越来越多的外企进入中国，中国与其他国家的贸易往来也日益频繁，无论是本国企业还是涌入中国的跨国公司都急需一大批既懂商务知识又会英语技能的商务英语专业人才。可是能真正成为这样的人才却不是一件容易的事情。一、巩固商务英语口语基础并提高学好音标，注意非音段层面的发音技巧的练习。模仿标准的语音语调，注意连读、弱读、失去爆破、音的同化等语言现象，解决普遍的发音问题，克服错误的发音习惯。可选择磁带、广播，电影中自己喜欢的声音模仿，而且材料要实用，要符合自己的兴趣和学习需求。同时，练习时要大声，要遵守先慢后快原则，口齿清楚，使口腔肌肉得到最充分的锻炼，以养成正确的发音习惯。ABC360有真人外教进行一对一的在线教学，可以帮助学生更好的发音。二、增加自信，突破心理障碍提高语言基本功的同时，需要逐渐树立起自信心。由于传统英语教育过于强调准确性，再加上传统文化中害怕出错丢面子等种种不利于英语口语学习的障碍心理，阻碍了口语流利性的提高。一些学生性格内向，缺乏自信，没有勇气，不善沟通与交流。而经过在ABC360和外教长期的全程英语课程与对话，可以使学生说英语越来越自然，不会觉得不好意思。三、有意识的培养商务文化知识导入商务文化意识，在情境中练习。第一，补充商务知识。一方面注意商务词汇的扩展。另一方面注意学习专业知识,了解、熟悉异国的政治制度、经济环境、法律体系、经营习惯以及商业价值观，培养过硬的外语运用能力。第二，提高商务情景中的表达和沟通能力。ABC360的外教除了是经验丰富的专业老师之外，也多许多本身有商务方面的教育背景，对学生商务方面知识的拓展有很大帮助。四、利用丰富的网络资源提高商务英语听力水平听是输入，说是输出，沟通要顺利进行缺一不可。因此，听力理解水平的高低直接影响口语交际的质量，因此，利用网络丰富的资源，搜索相关的听力和视频材料，以及口碑较好的系列商务英语口语素材。不过想要在工作的时候流利的说出一口英语需要一个漫长的过程，如果真的想学就一定能学好。篇二：商务英语听力与会话课程标准《商务英语听力与会话》课程标准课程代码：2212014 适用专业：商务英语专业一、课程性质 1、课程性质商务英语专业的培养目标是：培养德、智、体、美等方面全面发展，具有扎实的英语语言基础与专业技能和比较熟练的 BEC商务英语高级考试阅读真题 There have long been markets in tin, cocoa, silver and the like. There used to be security in thinking that somewhere there was a product, something you could touch and see. Now there are new markets in abstractions, trade in ideas and knowledge. Everyone has knowledge but there used to be no way to trade it ------except through jobs. That simple fact of economic life was the basis for white collar employment for centuries. The whole job culture grew up because there was no alternative way to sell knowledge , other then the worker or manager providing, for a fixed price, his or her knowledge to an employer to own or control. The quantity of knowledge provided has typically been measured in time. But today we stand at the threshold of a new era. The information economy has matured and become smarter. According to many business commentators, we are now living in a knowledge economy .There has always been a market for knowledge, of course. The publishing industry is based on it. But today the internet is making the distribution of knowledge ever easier. The days when the publisher decided what got published are over. Anyone with a PC and a modem can talk to the world. This is reducing the friction in the knowledge economy. Everyone has knowledge of whatever industry she or he is in. say you are a computer dealer, for example. Over the years your have complied a list of the ten best lowest price places to buy EC商务英语高级写作需掌握的句型 1. It作先行主语和先行宾语的一些句型 She had said what it was necessary to say. 2. 强调句型 It is not who rules us that is important, but how he rules us. 3. “All+抽象名词”或“抽象名词+itself”(very+形容词)| He was all gentleness to her. 4. 利用词汇重复表示强调 A crime is a crime a crime. 5. “something(much)of”和 “nothing(little)of”“something of”相当于“to some extent”，表示水准。在疑问句或条件从句中，则为“anything of ”，可译为“有点”，“略微等。”“译为毫无”，“全无”。“much of”译为“大有”，“not much of”可译为“算不上”，“称不上”， “little of”可译为“几乎无”。 something like译为“有点像， 略似。” They say that he had no university education, but he seems to be something of a scholar. 6. 同格名词修饰是指of前后的两个名词都指同一个人或物，“of”以及它前面的名词构一个形容词短语，以修饰“of”后面的那 个名词。如“her old sharper of a father”，可译为：“她那骗子 般的父亲”。 Those pigs of girls eat so much. 史上最全剑桥商务英语BEC考试资料下载 史上最全剑桥商务英语BEC考试资料下载2010-02-11 09:17 |(分类:-BEC & BULATS) 2009最新BEC考试资料汇总(包含08年以前资料) 注意：论坛要下注册一下，才能下载资料 人邮版bec真题第3辑_高级 人邮版bec真题集第2辑_高级. 求-BEC高级-人邮版“模拟试题册”听力 人邮版bec中级真题第三辑 人邮版bec中级真题第二辑 剑桥BEC真题第三辑（初级）听力--人邮版 人邮版BEC高级真题(第二辑)听力MP3 人邮版BEC高级真题(第三辑)听力MP3 BEC教材 新编剑桥商务英语初级【学生用书?教师用书?同步辅导】三册全集 新编剑桥商务英语同步辅导高级 新编剑桥商务英语学生用书高级2版.rar 新编剑桥商务英语教师用书高级2版 新编剑桥商务英语学生用书中级：2版 新编剑桥商务英语同步辅导（经科版）中级.pdf 新编剑桥商务英语教师用书初级.pdf 新编剑桥商务英语初级mp3(华夏版) 新编剑桥商务英语(高级)-学生用书-经济科学出版社mp3全集(下) 《新编剑桥商务英语中级学生用书》(BEC2)经济科学出版社[MP3] 新编剑桥商务英语(高级)-学生用书-经济科学出版社mp3全集(上) 新编剑桥商务英语(中级)-学生用书-经济科学出版社 新编剑桥商务英语自测练习与解答 初级 BEC初级精华（MP3+视频+讲义） NO-BOOK口语初级版(含文本) 剑桥商务英语证书(BEC)30天突破mp3--初级 按课程自己汇总的BEC初级、中级词汇 [下载]新编剑桥商务英语初级【学生用书?教师用书?同步辅导】三册全集石化出版社BEC初级习题集MP3[60M] [下载]新编剑桥商务英语教师用书初级.pdf [下载]新编剑桥商务英语初级mp3(华夏版) [下载]剑桥商务英语证书初级试题及听力MP3集萃[更新] [商务英语BEC][初级写作]新东方-初级商务英语flash-写作-刘军 [商务英语BEC][初级口语]新东方-初级商务英语flash-口语-李淼 [商务英语BEC][口语]初级商务英语口语讲义 BEC初级 BEC初级1998-1999真题.doc 考生必看：商务英语BEC初级模拟试题大汇总.doc 中级 BEC中级技巧试题词汇一本通 BEC中级短文听力训练技巧 人邮版bec中级真题第三辑 人邮版bec中级真题第二辑 BEC中级词汇与MBA联考英语词汇 BEC中级商务英语真题下载 人邮版bec中级真题第二辑 BEC中级技巧试题词汇一本通 BEC中级模拟试题3套附答案和其他中级资料 初级商务英语口语（BEC中级） BEC中级2008考试核心词汇（精彩例句版） [下载]2008BEC中级口语讲座课件（网络完全版） BEC中级阅读全真 独家发布：《BEC中级技巧试题词汇一本通》全套MP3(B已修复) [下载]新东方bec中级写作flash课件 [下载]BEC中级大礼包【口语听力阅读写作】 bec中级阅读_新东方耿耿 bec中级写作_新东方孙能武 bec中级听力_新东方高媛媛 [下载]BEC中级口语新东方谢娇岳 商务英语听力 【课程代码】 【课程中文名称】商务英语听力 【课程英文名称】Business English Listening 【学分】1 学分【总学时】 26 学时【讲授学时】 26学时 一、 教学目标 本课程教学目标为：了解更多更高层次的商务活动；理解如会展、物流、金融、投资、贸易、股票等商务活动基本程序；形成一定的商务活动中的语言交际能力；掌握获取商务信息的基本途径和方法。 二、 课程描述 本课程的主要内容包括：通过学习本课程，学生对各种商务活动如新闻报道、新闻发布会、市场调查、市场分析、股票行情分析、政治文化等因素对商务活动的影响分析等将有进一步的了解。 本课程以商务交际为语境，培养学生在商务领域中分析问题、解决问题、获取信息的能力，使学生能够运用所学到的商务知识为日后进入这一领域做好必备工作。 三、 课程性质及教学对象 商务英语听力中级是全校外语类选修课程，本课程面向全校文理学生开设。开课1个学期，共26学时。 四、 教材选用 1.选用教材：《商务英语听力》（Business English: Successful Listening）第三册（虞苏美主 编，高等教育出版社，2001） 2.学生使用教材说明： A 需要学生购买教材 B 教师根据教材内容发放活页材料 3.参考教材：《商务英语精读》（1-4册），张逸，高等教育出版社，2001 《商务英语泛读》（1-4册），吴长墉，高等教育出版社，2001 《商务英语口语》（1-4册），杨乾龙，高等教育出版社，2001 《商务英语写作》（1-2册），张春柏，高等教育出版社，2001 《商务英语词汇手册》，张春龙，高等教育出版社，2001 五、 教学内容 Introduction Unit 1 Part I Passage A. Hong Kong Electronics Fair Passage B. First China Private Enterprises Fair Part II Passage A. Fortune Global Forum (1) Passage B. Fortune Global Forum (2) Part III Passage A. “Shanghai Five” Passage B. APEC 【参考学时】 4 学时 【参考资料】[Internet, newspapers, radio and TV programs] Unit 2 Part I Passage A. EMS Sets to Speed up Passage B. Background of DHL Worldwide Express Part II Passage A. Introduction of DHL-Sinotrans Passage B. Philosophy of DHL-Sinotrans Part III Passage A. DHL Is Facing Fierce Competition Passage B. UPS to Extend Its Delivery Service 【参考学时】 4 学时 【参考资料】[Internet, newspapers, radio and TV programs] 2016年商务英语BEC高级阅读练习题及答案 1 A cautious approach can be used when calculating what a company is worth. 2 Consider personnel issues so that you have sufficient resources to fulfill your objectives. 3 In order to know if you can make a return on your investment, assess how you can add to thecompany you are buying. 4 Providing sufficient support for staff during the acquisition process can have a favourable outcome. 5 Take into account your long-term requirements to ensure you have the resources you need. 6 Even after investing some effort in the acquisition, it may still be necessary to withdraw. 7 Terms initially negotiated can be changed after the acquisition. Mergers and Acquisitions As Finance Director of plastics manufacturer VKT, Yvonne Maynart has overseen many successful takeovers A It is essential to build up a team to handle the acquisition so that your existing business can continue uninterrupted during the deal. It also helps to operate with spare capacity so that you can transfer people during the initial stages. A key person should be driving the acquisition process forward, although one person alone cannot assume responsibility for a large deal. It is clearly vital to do thorough research when identifying potential targets - but do not be afraid to walk away from a deal if you become aware of serious difficulties with a company you are targeting. B To decide on the value of any target business, you must first determine what contribution your acquisition can make to it. For example, you may be able to increase revenue through a more focused management team, or improve margins through greater purchasing power and lower costs. At VKT, we base our valuations on conservative assumptions - we also add in the risk element. This approach may be best, and it’s worth remembering that with listed companies, shareholders tend to have higher risk/reward expectations. C Developing relationships with finance providers is a key part of the finance director’s role. It is important to d raw up a good business plan to ensure backing from lenders in the early stages of the acquisition. Your loan application needs to be supported by detailed profit and cashflow projections. Make sure you factor in sufficient finance to(完整版)常用商务英语口语8000句文本
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