电子商务网上购物外文翻译

中英文对照外文翻译(文档含英文原文和中文翻译)附件1：外文翻译译文网上购物的自由、控制和乐趣网上购物的消费者数量和网上购物的数额正在上升；费雷斯特研究公司估计，今年互联网销售额是去年的20亿倍以上。

相比之下，美国去年的整体零售销售额达13万亿美元。

因此，目前电子商务的销售额仅占零售销售额的1%左右。

专家和学者闷得争执消费者网上消费的百分比的可能上限。

网上消费上限将超过其他直接营销的15%，或者如费雷斯特研究公司所建议的，到2010年占许多零售采购产品类别的1/3.最终，在何种程度上满足购物目标导向和有经验的消费者需求将影响消费者会选择花在每个环境中的美元金额。

虽然许多作家都在鼓吹在线媒体提供交互性和个性化的体验的独特功能，例如，很少有系统的集中于网上购物者真正需要什么，以及为什么他们把网上购物放在第一位清楚的了解什么激发消费者网上购物可以并应告知战略、技术和市场营销的决定，以及网站设计。

那么，什么激发网上购物？在离线的环境中营销人员认识到，消费者不同的消费方式取决于他们用于搜索的动机是否主要是体验（因为好玩）还是目标导向（因为效率高）。

我们的网上客户的研究表明，这两种动机同样可以推广到在线环境。

体验行为特别可能发生在消费者有一个持续的爱好型的兴趣类别中。

收藏家和爱好者享受“惊险的狩猎”一样收藏各种收藏品。

同样，有时间保证和欲望刺激可以引起更多的体验购物行为。

学者们还发现，更高的娱乐性与体验行为比专注于目标的购物引起更积极的情绪、更大的网上购物满意度和更高可能性的购物冲动行为。

目标导向或功利购物已被各种营销学者描述为任务导向的，高效的，合理的和蓄意的。

因此，专注于目标的购物是以交易为导向，希望快速购买他们想要的东西而无需焦急。

零售消费者将功力购买描述为“工作”和评估其努力的成功的条款通常与工作表现相关词汇联系起来，如“成功”“完成”。

重要的是，市场调查公司发现，2/3到4/5的互联网买家从事特定产品的狭义在线搜索。

网络购物定义英语作文英文回答：Online shopping, also known as e-commerce, refers to the buying and selling of goods or services over the internet. It involves the use of electronic devices such as laptops, computers, smartphones, and tablets to access online shopping platforms and marketplaces. Through these platforms, customers can browse product catalogs, compare prices, and make purchases directly from sellers.One of the key advantages of online shopping is convenience. Customers can shop from the comfort of their own homes, 24 hours a day, 7 days a week. They don't have to physically visit a store, which can save time and transportation costs. Furthermore, online shopping often offers a wider selection of products than traditionalbrick-and-mortar stores, as e-commerce platforms can carry inventory from multiple sellers.Another benefit of online shopping is price transparency. Customers can easily compare prices from different sellers and choose the best deals. Many online shopping platforms also provide information about product availability, customer reviews, and ratings, which can help customers make informed decisions.However, online shopping also has its disadvantages. One potential concern is security. Customers need to be cautious when sharing personal and financial information online, as there is a risk of fraud and identity theft. Additionally, customers may not be able to inspect the physical product before purchasing, which can lead to dissatisfaction if the item does not meet expectations.Overall, online shopping offers a convenient and efficient way to purchase goods and services. It provides customers with a wide selection of products, price transparency, and the ability to shop from anywhere, anytime. However, customers should be aware of thepotential risks and take precautions to protect their personal information and ensure they are satisfied withtheir purchases.中文回答：网络购物，又称电子商务，是指通过互联网买卖商品或服务。

网上购物英文作文及翻译英文：Online shopping has become increasingly popular in recent years. As for me, I am a big fan of online shopping because it is convenient and time-saving. With just a few clicks, I can purchase almost anything I want without leaving my house. Moreover, online shopping offers a wider range of products to choose from, which is not always available in physical stores. For example, I once wanted to buy a specific brand of skincare product that was not sold in any local stores, but I found it easily on an online shopping website.Another advantage of online shopping is the ability to compare prices easily. I can browse different shopping websites to find the best deals and discounts available. This saves me a lot of money, which is always a plus.However, there are also some downsides to onlineshopping. One of the biggest concerns is the quality of the products. Sometimes, the product I receive does not match the description or the photos provided on the website. In such cases, I have to go through the hassle of returning the product and waiting for a refund or exchange.Another issue is the delivery time. Although most online shopping websites promise fast delivery, sometimes the product takes longer than expected to arrive. This can be frustrating, especially if I need the product urgently.Overall, I think online shopping is a great option for those who have busy lifestyles or prefer the convenience of shopping from home. However, it is important to be cautious and do some research before making a purchase.中文：近年来，网上购物越来越受欢迎。

电子商务英语词汇大全了解电子商务平台在线交易和电子支付的英文英语词汇在当今数字化时代，电子商务已成为商业活动的主要形式之一。

为了在电子商务领域更好地理解和沟通，掌握相关的英语词汇是至关重要的。

本文将为您提供一份电子商务英语词汇大全，帮助您更深入地了解电子商务平台、在线交易和电子支付的相关术语。

一、电子商务平台相关词汇1. E-commerce platform - 电子商务平台2. Online marketplace - 在线市场3. Electronic storefront - 电子商店4. Online storefront - 在线商店5. B2B (Business-to-Business) platform - 企业对企业平台6. B2C (Business-to-Consumer) platform - 企业对消费者平台7. C2C (Consumer-to-Consumer) platform - 消费者对消费者平台8. M-commerce (Mobile commerce) platform - 移动商务平台9. Social commerce platform - 社交商务平台10. P2P (Peer-to-Peer) platform - 点对点平台二、在线交易相关词汇1. Online transaction - 在线交易2. Order placement - 订单下单3. Shopping cart - 购物车4. Payment gateway - 支付网关5. Checkout process - 结算流程6. Product listing - 商品清单7. Product description - 商品描述8. Shipping address - 收货地址9. Delivery options - 配送选项10. Customer reviews - 用户评价三、电子支付相关词汇1. Electronic payment - 电子支付2. Online payment - 在线支付3. Credit card payment - 信用卡支付4. Debit card payment - 借记卡支付5. E-wallet - 电子钱包6. Digital currency - 数字货币7. Payment processing - 支付处理8. Payment confirmation - 支付确认9. Payment security - 支付安全10. Payment gateway integration - 支付网关集成四、其他相关词汇1. E-business - 电子商务2. E-marketing - 电子营销3. Online advertising - 在线广告4. Customer relationship management (CRM) - 客户关系管理5. Logistics - 物流6. Supply chain management - 供应链管理7. Data analytics - 数据分析8. Cybersecurity - 网络安全9. Mobile app development - 移动应用开发10. User experience (UX) - 用户体验以上只是电子商务领域中的部分重要词汇，希望能对您在学习和实践过程中有所帮助。

英文作文之网上购物附中文翻译Online shopping has become increasingly popular in recent years. It offers convenience, a wide variety of choices, and the ability to compare prices and reviews. In this essay, I will discuss the advantages and disadvantages of shopping online.One of the main benefits of shopping online is the convenience it provides. With just a few clicks, we can browse through numerous online stores and make purchases without leaving the comfort of our homes. This saves time and effort compared to traditional shopping where we have to physically visit multiple stores.Furthermore, online shopping offers a vast range of products and brands. We can find almost anything we need with a quick search, regardless of its availability in local stores. This allows us to explore different options and choose products that best suit our preferences and budget.Another advantage of online shopping is the ability to compare prices easily. We can visit multiple websites and compare prices for the same product, enabling us to find the best deals and save money. Additionally, most online stores provide customer reviews, which can help us make informed decisions based on the experiences of others.However, online shopping also has its drawbacks. One major concern is the risk of fraud and scams. There are dishonest sellers and websites that may deceive customers by selling counterfeit or poor-quality products. To mitigate this risk, it is important to shop from reputable and secure websites, read customer reviews, and be cautious when providing personal and financial information.Another drawback is the inability to physically inspect and try on products before purchasing. This can be a disadvantage, especially when it comes to clothing, shoes, or other items that require proper fitting or assessment of quality. However, some online stores offer flexible return or exchange policies, which can help alleviate this concern.Lastly, there is the issue of delivery time and shipping costs. Depending on the location and the online store's policies, it may take several days or even weeks for the purchased items to arrive. Additionally, shipping fees can add to the overall cost of the purchase. It is important to consider these factors when making online purchases, especially if time sensitivity or budget constraints are a concern.In conclusion, online shopping offers convenience, variety, and competitive prices. It allows us to shop from the comfortof our homes and explore a wide range of products. However, it is important to be cautious of potential fraud, consider the inability to physically inspect products, and take into account delivery time and costs. By being mindful and making informed decisions, online shopping can be a beneficial and enjoyable experience.中文翻译：网上购物在近年来越来越受欢迎。

文献信息：文献标题：ELECTRONIC COMMERCE（电子商务）国外作者：Đerić Slavko文献出处：《Economics》,2017,4字数统计：英文2060单词，11447字符；中文3455汉字外文文献：ELECTRONIC COMMERCESUMMARY Electronic commerce can be defined in different ways. Any definition helps to understand and explain that concept as better as possible. Electronic commerce is a set of procedures and technologies that automate the tasks of financial transactions using electronic means. Also, according to some authors, electronic commerce is defined as a new concept, which is being developed and which includes process of buying and selling or exchanging products, services or information via computer networks, including the Internet. Electronic commerce is not limited just to buying and selling, but it also includes all pre-sales and after-sales ongoing activities along the supply chain. Introducing electronic commerce, using the Internet and Web services in business, realizes the way to a completely new type of economy—internet economy.Keywords:electronic commerce, development, purchase, sale, economy, InternetINTRODUCTIONToday, development of modern means of communication, especially electronic, which radically change the existing power relations and the power on the global market, have a significant role in more evident process of globalization. The magnitude of impact of the development of communication and information resources on the world economy may be implied by the fact that it goes into traditional laborintensive activities, where before there were not opportunities for the application of modern information technology.Managers of large companies, as well as small and medium-sized enterprises, need to understand first of all the importance, as well as many advantages that use of modern digital technology enables them in the creation of new business ideas and their realization. In the new digital era the benefits and opportunities of e-business represent a significant potential that should be used in the best and the most efficient way. Thanks to the internet there are some changes in the way of business, geographical boundaries are disappearing, language barriers and currency restrictions are being bowed down.ELECTRONIC COMMERCEToday’s way of doing business is completely changed, mostly thanks to the Internet. E-commerce has a great role in the process of globalization and in the development of modern means of communication, especially electronic, by radically changing the existing power relations and the power on the global market. In modern business there is a transition from mechanical to electronic phase of business. Besides the technological aspect it is necessary to emphasize the economic aspect and define e-commerce as a new market that offers new types of goods and services, such as digital products through digital processes. Sellers of physical goods are also being included in digital processes, such as on-line ordering, market research and payment, which are the parts of the new market.Electronic commerce is the exchange of business information, maintaining business relationships, and conducting business transactions between different organizations via telecommunication networks and is more than a set of Internet technologies.E-commerce can be viewed from the narrower and wider point of view. In the narrow sense electronic commerce involves buying and selling through the Internet, and in a broader sense it includes the exchange of business information, maintaining business relationships, and conducting business transactions by means oftelecommunications networks. In fulfilling tasks it uses electronic communication media such as the Internet, extranets, e-mail, database and mobile telephony. Electronic commerce includes several activities such as electronic sales and purchases of goods and services, online delivery of digital content, electronic funds transfer, public procurement, direct consumer marketing and other after-sales services. The basis of e-business is often called a fully digital business and it contains three components: product, process and participants, which have two components, physical and digital. Everything that can be sent and received via the Internet is considered to be a digital product.Electronic commerce creates new markets and economic activities, which are characterized by rapid information processes and market dynamics. Electronic networks provide the infrastructure for collecting and disseminating information. They also serve as a new channel for the sales, promotion of products and services delivery. Moreover, network integrate information for managing business activities at all levels of the company and provide new electronic connections with customers and partners in the supply chain. An increasing number of activities that add value to the economy take place in cyberspace through globally connected electronic networks. The Internet has expanded the premises to which companies reach. Managers can detect a greater number of business opportunities due to obtaining many additional business information from the Internet.ELECTRONIC MARKETMilicevic (2002) states that the Internetand new information technologies are leading to restructuring of markets on a global level and some industrial and service sectors. As well as on traditional (physical) market, also in electronic market, customers and sellers exchange goods and services for money or other goods or services, but only electronically. Electronic market uses electronic transactions leading to a new way of distribution of products and services to ultimate consumers. Electronic market means a place where electronic commerce is conducted, that is to say a network of interactions and communication where the information, products,services and payments are exchanged. In recent years, electronic market is gaining importance in the modern way of doing business. When it comes to e-business, business center is a network based on the locations where there are customers, sellers and other participants and they all find each other electronically and do business so.MODELS OF ELECTRONIC COMMERCEThere are many models of electronic commerce that vary according to the relations which exist between participants in trade (companies, customers, employees, government). Some of the models are: B2B, B2C, B2E, C2C, C2B, but lately there are also more complex forms that are created as a combination and updating of existing models such as B2B2C and C2B2C.B2B (Business to Business) is the automated exchange of information between different organizations;B2C (Business to Consumer) means the sale of goods and services to end consumers;B2E (Business to Employee) is a model which is also known as Intranet, or the Web site that gives products or information to employees;C2B (Consumer to Business) is a model where the consumer requests a product or service from the seller;C2C (Consumer to Consumer) is a model in which customers sell to each other;B2B2C (Business to Business to Consumer) is a model that is realized using B2B model that supports the company’s operations on the model of B2C;C2B2C (Consumer to Business to Consumer) is a model that connects consumers using on-line company as an intermediary.LEGAL ISSUES SPECIFIC TO ELECTRONIC COMMERCEThe most important legal issues specific to e-commerce are: assigning domain names, tax collection from incomes generated electronically and intellectual property protection. When assigning Internet addresses or domain names, problems arise when several companies that have similar names compete around the domain. The problemis solved in court or before an international arbitration system. Federal, state and local authorities are trying in every way to calculate how to get a share of revenue generated electronically. The problems are particularly prominent in international trade, when the question is where you need to pay a tax for a business license, income tax, value-added tax, the annual income tax and the like, as well as who controls the charge. Protection of software and other intangible creations is difficult to be implemented over the Web, which is why the issues of copyright and protection of intellectual property are subjects of frequent discussions. One solution might be a tax that is unique to the Internet, the so-called “bit tax”. The idea of this tax is based on the fact that each bit that travels through the network represents a subject to taxation at a rate that is unique. It could be collected in telephone exchanges or at the service provider and to be submitted to the competent tax authorities. However, such a tax would not take account of the nature of the information or goods that are purchased. The largest amount of bits on the Internet belongs to the children’s video games which are in most countries, wheree-business is developed, tax-exempt or taxed at the lowest rate. It is also unclear which government would take over the tax that is a result of cross-border data flow. Besides safety problems, the problem of unclear model of taxation of commercial transactions on the Internet certainly inflicts great torments to fiscal experts worldwide.ADV ANTAGES AND DISADV ANTAGES OF ELECTRONIC COMMERCE The main characteristic of e-commerce is a profound and very rapid change in the way trade is conducted. Today, e-commerce has many advantages over traditional conducting commercial transactions. Extensive use of e-commerce leads to new advantages. A set of interactive, content-rich and personalized messages can be delivered tospecifically selected consumers to increase sales. Today companies have a lot more information than before, which allows them to take advantage of this information as efficiently as possible, to segment the market and to adapt their products or services to potential customers or service users as well as possible.The impact of e-commerce is especially expressed in industries engaged in theproduction of computers, software and computer equipment and other elements necessary for realization of e-commerce. E-commerce has enabled companies to choose suppliers all over the world regardless of their geographical location, and to sell and market their products or services anywhere in the global market.Compared to traditional commerce the advantages of Internet commerce are numerous because properties are not necessary, as well as window dressing, sales staff is reduced to a minimum, there is a possibility of selling around the world, instant communication, presentation of interactive multimedia catalog that can provide the information that the customer wants (there is no classic catalog and postal shipping), promotion is much cheaper, it is easier to achieve publicity on the internet, there are more opportunities to adapt to customer needs, and with allthat the customer is enabled easier purchases carried out from an armchair, with no time limit (nonstop) ,without affecting the sales staff in the decision-making and various other benefits. Due to the complexity of the system of electronic trade problems in the sale or purchase over the Internet may occur. Problems refer to the fact that many potential customers still do not have Internet access or do not use it, some do not have fast Internet connection, online purchase involves a lot of confidence, privacy is compromised and there is a problem of the actual existence of stores on the Internet. Internet is a public network that is accessible to everyone, and because of that there is a possibility that someone monitors comunication without authorization and to abuse it later. Because of these reasons, it is necessary to find mechanisms that will ensure the protection of information, information integrity, and their authenticity. Cryptography is the science that deals with methods of maintenance of the confidentiality of information and which has its own features such as encryption, decryption and key. Defining and verifying the identity of the sender is achieved by using digital signatures and certificates. The purpose of the digital signature is authentication of the message content, as well as provision of guarantee of identity of the sender of the message.CONCLUSIONWith the advent of the Internet a lot has changed in terms of business and trade. Once the operating was based on the principle of face-toface, but now with the advent of the Internet participants in trade do not need to know, nor meet and see each other. With the advent of e-commerce there are no more geographical borders, nor language barriers and currency constraints. In modern business there is a transition from mechanical to electronic phase of business, which leads to more rapid penetration of technical progress in trade. It comes to development of electronic stores, which have significant benefits for end consumers, but there are new problems related to payments and the security of transactions carried out in this way. E-commerce and e-business are becoming inevitable everyday. Paper, pencil, stamp and other equipmentare replaced by computer and the Internet, thanks to which it is much easier and better to conduct an increasing number of business transactions. Online purchase and e-commerce are developing very fast, thus opening up new business opportunities, which affects an increase in productivity, reduction of costs and faster capital turnover. E-commerce creates employment opportunities, stimulates economic growth, investment in innovations, new technologies and knowledge, which contributes to the emergence of new operators in the market.中文译文：电子商务摘要电子商务可以用不同的方式进行定义。

高中英语范文网上购物2篇（中英对照）Nowadays with the ever rapid development and increasing popularity of the information technology , shopping on the inter has been a fashion especially among the youngsters.Online shopping has made our daily life more convenient and fortable. For example , shopping on the inter can save students a great deal of time on the way between home and store, so they would be able to concentrate more time and energy on their academic work. The inter has shorten the distance between manufacturers and consumers and thus we can even buy goods in other countries .On the other hand , lack of the face to face deal makes online shopping less reliable and trustworthy. What s more the delivery will increase the risk of items damage.In my opinion, shopping on the inter is a irreversible trend. More and more people will be austomed to it. It will be much more popular in the near future. And at the same time we should take some measures to make it perfect.在信息技术飞速发展和日益普及的今天，网上购物已经成为一种时尚，尤其是在青少年中。

SHOPPING ONLINE FOR FREEDOM,CONTROL AND FUNThe number of consumer buying online, and the amount being spent by online buyers has been on the rise; Forrester Research has estimated internet sales in 1999 to be more than double that of 1998,$20 billion .In comparison,overall retail sales in the U.S. totaled $13 trillion in 1999. thus,e-commerce sale currently account for only about 1% of retail sales, and experts and scholars have argued over the possible upper limit to the percentage of consumer online spending. Will the upper limit of online spending exceed that of other direct marketing at 15%? Or will it be as much as one third of purchases in many retail product categories by 2010 as recently suggested by Forester Research?Ultimately, the degree to which online shopping fulfills goal-oriented and experiential consumer needs will impact the amount of shopping dollars that consumers will choose to spending each environment. While many writers are touting the unique capabilities of the online medium to provide interactivity and personalized experiences, for instance, few have focused systematically on what online shoppers really desire, and why they are shopping online in the first place. Clearly understanding what online shoppers really desire, and why they are shopping online can and should inform strategy. Technology and marketing decisions as well as website design. So ,what motivates online shopping? In the offline environment, marketers recognize that consumers shop differently depending on whether their motivations for searching are primarily experiential (for fun) or goal directed (for efficiency). Our research of online customers suggests that these two motivations generalize to the online environment as well.Experiential behavior is especially likely in categories where shoppers have an ongoing, hobby-type interest. Collectors and hobbyists enjoy the “thrill of the hunt”as much as the acquisition of items for the collection. As well, having time available and desiring stimulation results in more experiential shopping behavior. Scholars have also discovered that the higher playfulness associated with experiential behavior results in a more positive mood, greater shopping satisfaction and a higer likelihood of impulse purchasing compared to goal-focused shopping.Goal-oriented or utilitarian shopping has been described by various marketing scholars as task-oriented, efficient, rational, and deliberate. Thus, goal-focused shoppers are transaction-oriented and desire to purchase what they want quickly and without distraction. Retailing consumers describe utilitarian shopping as "work" and evaluate the results of their effort by terms commonly associated with work performance, such as "success" and "accomplishment."Importantly, marketing research firms have found that two-thirds to four-fifths of Internet buyers engage in narrowly defined searches for specific products online.* In an online survey we recently conducted with 1013 members of the Harris Interactive online panel, 71% of shoppers said their most recent online purchase had been previously planned, while 29% said they had been browsing.when they made their purchase. Thus, online shopping is more likely to be goal focused rather than experiential. Click stream analysis of major e-commerce sites also suggests that online consumers tend to be goal-focused. For example, duration time spent in a store or at a site, termed "stickiness" by e-commerce insiders, is strongly correlated with motivation, as experiential shoppers "stick"around longer than do transaction-oriented consumers. Currently, weekly data provided by Nielsen-Net Ratings regularly show that the "stickiness" of e-commerce web sites is quite limited, with the length of visits at top sites (with the significant exception of e-Bay) being largely 15 minutes or less. A typical weekly average time spent on Barnes and Noble, for instance, is 10 minutes, just about long enough to find a book and actually complete the transaction.Why are more e-tailing consumers expected to be goal-focused? One clue is the finding that time-starved consumers are especially likely to be online shoppers. Another clue is that early and heavy users of the Internet tend to have a strong internal locus of control and thus are goal-oriented personalities. Moreover, the online medium facilitates utilitarian behavior as search costs for product information are dramatically reduced.'" Our research with online shoppers suggests that goal-oriented shoppers are interested in e-tailing because of four specific attributes: convenience and accessibility; selection; availability of information; and lack of sociality. Importantly, shoppers frequently and explicitly associate these goal-oriented attributes with increased freedom and control.Despite the preponderance of utilitarian online shopping, there is evidence that some online shoppers engage in experiential shopping, or shopping for fun, a behavior desirable to marketers as fun-seekers tend to be impulsive and to make more purchases." Why are some online shoppers engaging in experiential behavior? Experiential shoppers tell us they enjoy: auctions;involvement with a hobby/product class; and bargain hunting. In sum, these shoppers focus on "the experience" or fun of online shopping as much as they do on product acquisition (see Table 1).Research MethodologyThis research was supported by the Center for Research on Information Technology in Organizations (CRITO) at the University of California, Irvine. The purpose of the project is to understand the attributes that contribute to consumers having a satisfying, high-quality online shopping experience. Our specific purpose in undertaking this research was to fully understand consumer motivations for online shopping, as these motivations will affect the web site attributes and experiences desired by shoppers. We undertook 9 focus groups of online buyers (64 consumers altogether). Three focus groups included MBA students and staff, a group likely to be technology "Fast Forwards"'^ and thus early adopters of online shopping. In addition, we conducted two offline focus groups in Southern California recruited from Harris Interactive's online panel. Finally, we worked with Harris Interactive to conduct four online focus groups (including participants from across the U.S. and Canada). Harris Interactive recruited both online and offline participants with the aim of creating groups who were diverse with respect to age, sex, online experience, and products purchased online. Our sample included participants aged 19 to 81; they purchased CDs, books, software, hardware, toys and travel, and engaged in online auctions, all common online buying categories. However, outside these major categories, a wide variety of purchases were made, including ammunition, lingerie, groceries, camping equipment, cars; one participant had even purchased his house online!Online qualitative research offers the advantage of obtaining individual as well as group reactions to concepts and research questions, while minimizing the opportunity for individuals in the group to dominate the group or persuade other respondents by the force of their personalities. The online focus group methodology evokes dialogues that are honest, direct, and somewhat less constrained by social conventions present in traditional focus groups. Online qualitative research is uniquely suited for engaging Internet savvy respondents. It is especially appealing to those for whom time is at a premium. In addition, online focus groups reach audiences not generally reached by traditional face-to-face focus groups, including those in outlying areas and respondents who are home bound. Individuals located in geographically diverse areas can participate in the same session. Respondents use their own computers and donot have to travel to a focus group facility."Based on existing literature on goal-focused and experiential motivations in offline shopping and speculations about these motivations applying to the online environment, our study asked participants if they shop for entertainment or for specific needs."* Also, we investigated the degree to which online buyers perform relatively narrow product searches as opposed to browsing online. We also asked focus group participants to compare online and offline shopping, which increased our understanding of the underlying determinants of online shopping. More specifically, our guide for the portion of focus group focusing on motivations contained the following questions:I want to start by talking about shopping. Just about everybody likes to shop, or has to shop.• Describe your typical online shopping experience. (Probe:)• Where do you usually shop from? At what time of day? How often? What types of things do you usually shop for online?• Do you go to a specific site to shop, or do you search for items first?• How often do you shop for entertainment vs. shop for a specific need?• In general, what differences come to mind when thinking about online shopping and offline (brick-and-mortar) shopping. (LIST ON EASEL)• Offline: What makes experience e njoyable? What are the headaches?• Online: What makes experience enjoyable? What are the headaches?• What are the factors that influence whether you shop in a store vs. online?• Are there items that you buy in one mode that you wouldn't buy in the other?While there was a protocol for the focus group questions, each focus group covered unique ground as participants' comments and answers would prompt follow-up into different areas; the offline protocol had to be adapted somewhat for the online focus groups. In the four online groups, a professional moderator ran the groups, while hoth researchers "lurked," being present without being visible to participants; researchers could communicate with the moderator behind-the-scenes, suggesting questions or probes. The online groups are held in real time in a "chat room" format. As part of the online group, selected web sites were "spawned" on participant computers, where they could respond to and interact with the web site.Offline focus groups were transcribed while online group transcriptions were automatically generated. We analyzed the transcripts by systematically categorizing and labeling attributes of online shopping." We undertook coding and development of theory together'* and ultimately developed four categories of goal-oriented motivations and three categories of experiential motivations. Table 2 shows how goal-oriented and experientialmotivations, characteristics, and attributes were contrasted and coded. In addition, we looked for connections or theoretical connections to goal-oriented and experiential motivations, a process called "iterative tacking."Rather than reporting specific tabulations, and in line with common managerial practice in analyzing focus group data, we have suggested a degree of consensus without necessarily claiming specific proportions or orders of magnitude, especially when such information might be useful to managers." However, quantitative market research data reported by major firms that dovetails with our findings is used to support our claims. Nevertheless, the preponderance of responses did not guide our analysis entirely. Idiosyncratic responses not only offered clues about the boundaries within which findings are relevant, but also surfaced issues not articulated as well by other study participants.Goal-Oriented ShoppingEspecially impressive is the frequency with which goal-oriented shoppers mentioned the increased freedom and control they experience while shopping online (see Table 3 for sample quotes). Thus, web customers are not passive recipients of marketing and selling and are instead central players who experience increased control in the online environment. Interestingly, online buyers often said they decided to go online to shop only when they had a specific purchase in mind, with the majority describing online buying as consisting largely of planned purchases. In fact, many online buyers told us that they did not necessarily think of buying on the net as "shopping." Rather, they think of it as "buying." We specifically asked online buyers if they are more impulsive while shopping online or offline and were overwhelmingly informed that shoppers are more impulsive offline (except at auction sites, where buying behavior is much more likely to be experiential). The general lack of impulsiveness during online shopping is due to the inahility to take possession of goods immediately, the ease of returning later to buy the goods after further thought, and the trouble of having to mail back unwanted items.。

关于网上购物的英语作文带翻译Online Shopping。

With the development of technology, online shopping has become increasingly popular among people. It is convenient, time-saving and cost-effective. However, it also has some disadvantages.Firstly, online shopping is very convenient. People can buy what they want without leaving their homes. They can browse different websites and compare prices easily. They can also read reviews from other customers to help them make better decisions.Secondly, online shopping is time-saving. People don’t need to spend time going to the store, finding a parking spot, and waiting in line. They can simply order what they want and have it delivered to their doorstep.Thirdly, online shopping is cost-effective. There areoften discounts and promotions available online that are not available in stores. People can also save money on gas and transportation costs.However, online shopping also has some disadvantages. Firstly, people cannot see or touch the products before they buy them. They have to rely on pictures and descriptions provided by the seller. This can lead to disappointment if the product is not as expected.Secondly, online shopping can be risky. People have to provide their personal information, such as their credit card number, to make a purchase. This information can be stolen by hackers and used for fraudulent activities.In conclusion, online shopping has both advantages and disadvantages. People should be cautious when shopping online and make sure they are buying from a reputable seller. They should also protect their personal information and be aware of the risks involved. Overall, online shopping is a convenient and cost-effective way to shop, but it requires careful consideration. 。

网上购物英语作文带翻译With the advent of the internet, online shopping has become a prevalent part of our lives. It offers a level of convenience that traditional brick-and-mortar stores cannot match. Here's a look at the benefits and the process of shopping online, followed by a translation into Chinese.Online Shopping: A New Era of ConvenienceThe internet has revolutionized the way we shop. With just a few clicks, we can browse through thousands of products from the comfort of our homes. Online shopping provides a platform where you can compare prices, read reviews, and make an informed decision without the pressure of salespeople.The Process of Online Shopping1. Research: Start by researching the product you want to buy. Look for online stores that sell it, and compare prices and customer feedback.2. Account Creation: Most online stores require you to create an account. This is usually a straightforward processinvolving an email address and a password.3. Product Selection: Once you've found the product, selectthe specifications such as size, color, or model number that you want.4. Checkout: After adding the product to your cart, proceedto checkout. Here, you'll enter your shipping information and select a payment method.5. Payment: Online stores offer various payment options, including credit cards, debit cards, and online payment services like PayPal.6. Confirmation: After payment, you'll receive a confirmation email with the details of your order and an estimateddelivery date.7. Delivery: Sit back and wait for your product to bedelivered to your doorstep.Advantages of Online Shopping- Convenience: You can shop anytime, anywhere.- Variety: A wider range of products is available online.- Competitive Pricing: Online stores often offer better deals. - Reviews: Customer reviews help in making better choices.Disadvantages- Lack of Physical Interaction: You can't touch or try onitems before buying.- Shipping Costs: Sometimes, high shipping costs can offsetthe savings.- Risk of Fraud: There's a risk of providing financial information online.In conclusion, online shopping is a convenient and efficient way to purchase goods. It saves time and often money, makingit a popular choice for many consumers.网上购物：便利性新时代互联网已经彻底改变了我们的购物方式。