新职业英语基础篇Unit4教案

Unit 4 Product
Teaching objectives:
1) Grasp the main idea and structure of the text;
2) Master the key language points and grammatical structures in the text;
3) Reading strategy and methods
4) How to make a catalog ?

Teaching contents:
Reading A & B

Teaching focuses:
1) the main idea of the reading A & B;
2) the key language points and grammatical structures in the text;
3) How to make a catalog ?

Teaching methods: Task-based Approach;
Communicative Language Teaching;
Activity Teaching Approach;
Question-answer Teaching Approach.

Teaching aids: blackboard, multimedia, tape
Teaching procedures:
Step 1 Greetings and revision
1) Check the homework
2) Dictation (Unit 3)
Step 2 Warming-up
1) work in pairs. Choose one product from each pair and explain why.
2) Ask Ss to role-play their dialogs.
3) Discuss: what factors do you need to consider before you buy a product ?
which one is the most important for you ? why ?
Suggested answers:
Before you make purchase of any product, there are some factors you should consider.
Necessity : Do you really need this?
Property: Do I really like this? Am I really satisfied with the quality ,color, shape, packaging, etc.
Price: Do I have any spare money right now? is it a bargain or is it too much money?
Brand : What brand is the best choice for my purchase?
After-sales service: Does it come with a warranty?
Shipment: How can it be sent to house?
Step 3 Reading A
1) New words and phrases
A) Read aloud the new words and the text.
B) Ask students to read the words and phrases after the teacher.

2) Skimming
A) Ask students to read the text as quickly as they can and tried to get the main idea
of this passage.
B) Ask students to read the text again , then finish Task1 on P52
3) Language points
① I’d design an alarm clock with a moving snooze button that would be an easy target the
first time I hit it. Then it becomes harder to locate after each attempt, so that it would keep
ringing until I’m fully awake.
alarm n. 警报，警告器；惊慌
e.g. 1. I felt a growing sense of alarm when he didn't return that night.
2. She decided to sound the alarm. 她决定发出警报。
vt. 警告；使惊恐
snooze v. n. 小睡，打盹 e.g. I often have a snooze after lunch.
target n. an aim; objective
e.g. I’ve set myself a target of saving $200 a month.
v. to make something have an effect on a particular limited group or area
e.g. The advertisement was designed to target a mass audience.
locate v. to find the exact position of something
e.g. We couldn’t locate the source of the radio signal.
location n. be located in 位于；坐落于
attempt n. an act of trying to do something make an attempt at/to do sth
e.g. He made one last attempt at the world record.
v. to try to do something that is difficult, dangerous, etc.
e.g. The book attempts to explain the origins of the war.
② As industrial designers, our job is to design products—anything and everything that's
mass-produced, from Ferraris to toasters, from furniture to television sets. We dream up
products through drawings, sketches, even doodles, presenting to the manufacturing client their
vision of what a certain product should look like.
industrial a. connected with industry 工业的，产业的 an industrial accident 工伤事故
industrialise v. +ism +ation the industrial revolution 工业革命
mass-produce v. to produce in large numbers using machinery
e.g. Mass-produced furniture is cheaper than furniture made by hand.
dream up 设计，制造
sketch n. a simple picture that is drawn quickly and does not have many details 素描
e.g. The artist is making sketches for his next painting.
幽默短剧，小品；简报，速写
v. 画素描
doodle v. (尤指厌烦或心不在焉时)乱涂，胡写乱画
vision n. 1) imagination version 版本，译文
e.g. Have you ever had visions of great success?
2) idea
e.g. She had the same vision of him as I had.
3) sight
e.g. With my new glasses my vision is perfect!
③ The inside of an industrial designer's sketchbook usually looks like some kind of flattened mad
scientists' laboratories, filled with doodles of various types of products. We industrial designers
also create ideas with our hands, using studio materials like clay and modeling foam to show
what a product should feel like.
flatten v. to become or make sth flat or flatter 使变平；把....弄平
e.g. He flattened gis hair with gel. 他用发胶把头发弄平。
studio n. 录音室，录像室，演播室 a recording studio 录音棚
④ Michelangelo “discovered” his sculptures inside blocks of marble; industrial designers find
the shape of the latest Walkman inside a chunk of clay, or foam, or occasionally with the help of
computer software. Whatever the studio material may be, designers may spend hours at a time
forming it, touching it, holding it, carving and recarving the lines that will soon be an actual
working product, touched and held by millions of users. When you take a brand-new product out
of the box and touch it, the designer's hands and eyes have already run over the surface, in one
way or another, hundreds of times.
block n. 块；街区；大厦；障碍物
vt. 阻止；阻塞；限制
adj. 成批的，大块的；交通堵塞的
a chunk of a large piece of something that does not have an even shape; a large part or amount
of
something
e.g. 1. a chunk of cheese
2. A huge chunk of the audience got up and left before the show.
occasional a. 偶然的，临时的
at a time 一次；每次；在某时
brand-new a. new and not yet used
e.g. She bought a brand-new car for her brother as the wedding gift.
run over v. 辗过；匆匆看；复查
⑤We also try not to make the product a pain in the neck. Some products may look cool and work
well—a wonderful collection of objects that subtly enhance your life, while other products may
have annoying qualities that nearly outweigh their usefulness, like coffee tables with corners that
draw blood and remote controls that look like maps of Manhattan. The difference is in the way
they're designed, in the way they look and feel. And it's industrial design that makes all that
difference.
a pain in the neck a person or thing that is very annoying
e.g. What's wrong with Dave? He’s becoming a total pain in the neck.