Unit 14 Advertising
Objectives: In this unit, we will make the students grasp some communicative skills and reflect on advertising.
1. Help the students to gain some communicative functions, especially focuses on agreement and disagreement.
2. Help the students to master some listening strategy, focuses on distinguishing signal words.
3. Help the students to understand the general idea of the listening text and important details.
4. Help the students to practice the discussion in relation to advertising.
Time allotment: 2 periods
Part A
Communicative Function Agreement or Disagreement
In daily conversation, we often agree or disagree with other people's opinions. This exercise is focused on how we express agreement or disagreement.
Listen to the conversations, paying attention to the ways people agree and disagree with the opinions expressed. Decide whether the second speaker agrees or disagrees with the first speaker.
1. a. Agree b. Disagree
2. a. Agree b. Disagree
3. a. Agree b. Disagree
4. a. Agree b. Disagree
5. a. Agree b. Disagree
6. a. Agree b. Disagree
7. a. Agree b. Disagree
8. a. Agree b. Disagree
Script
1. --Do you think we should put an ad in the newspaper to sell our apartment?
--Sure, why not?
2. --Campus Daily isn't very interesting this week.
--You can say that again.
3. --I hear putting an ad in a newspaper costs a lot of money.
--It depends.
4. --In my opinion watching so many TV ads is a waste of time.
--I couldn't agree with you less.
5. --You don't care for commercials on TV, do you?
--I'll say I don't.
6. --Didn't you think the movie we saw last night was fascinating?
--I wouldn't say that.
7. --There'll be a football match between England and France on Channel 10 tonight.
--Are you absolutely sure?
8. --The design of the movie ads appeals to me very much.
--You said it.
Useful Expressions for Agreement and Disagreement
Expressing Agreement
●I agree entirely.
●I couldn't agree with you more.
●You can say that again.
●I'll say / You said it.
●That's it / You got it.
●Why not?
●That’s for sure/ Sure / Absolutely / Definitely / By all means / You bet.
●That's just what I think / I feel the same way.
●Me. too.
●I think (guess / suppose ) so.
●Exactly.
Expressing Disagreement
●I wouldn't say so.
●I couldn't agree with you less.
●No way.
●It's out of the question.
●I'm not sure I can agree.
●I couldn't disagree more.
●I disagree.
●I don’t think so.
●7. Are you absolutely sure?
●I wonder if there's a mistake.
●Are you kidding?
Notes
We can express disagreement either directly or indirectly. You disagree directly when you are sure of the fact or when you think your opinion is more reasonable. Otherwise indirect disagreement often sounds more polite. "Are you absolutely sure?" and "I wonder if there's a mistake" are examples of showing disagreement indirectly.
Listening Strategy
Distinguishing Signal Words
Words like "but", "although" and "however" give a signal that the speaker (or writer) is going to say something different from what has been said. On the other hand, words like "and", "besides" and "also" only add something similar to what has been said. The ability to recognize these signal words while listening is a great help in understanding a text correctly.
Listen to the short conversations and choose the right answers to the questions you hear. Example: --You like to go shopping in the supermarket, don't you?
--Yes, it's so convenient. Besides, things are cheaper.
Q: Does the woman enjoy shopping in the supermarket?
a. Yes
b. No
1. a. Yes b. No
2. a. Yes b. No
3. a. Yes b. No
4. a. Yes b. No
5. a. Yes b. No
6. a. Yes b. No
7. a. Yes b. No
8. a. Yes b. No
Script
1. --How do you like our campus, John?
--Well, it's very large but it's not clean enough.
Q: Does John have a favorable opinion of the campus?
2. --How do you like your English teacher, Li Ming?
--She's very strict and her classes are always well-organized. Besides, she often gives
up her free time for her students.
Q: Does Li Ming like her English teacher?
3. --How did you enjoy your vacation, Jack?
--Although it was short, I visited many museums and art galleries.
Q: Did Jack enjoy his vacation?
4. --Michael, everybody says Professor Fall is a boring teacher. What do you think?
--Everyone falls asleep in his class. And he's hard to talk to.
Q: Is Professor Fall popular among his students?
5. --What's your impression of New York, Barbara?
--I really like the stores and the museums appeal to me, too.
Q: Does Barbara like New York very much?
6. --Do you like living on campus?
--I think so. But sometimes the dorm is so noisy that I can't get anything done.
Q: Does the woman have a completely favorable opinion of living on campus? 7. --Do you think you will major in medicine, Mary?
--I think being a doctor means a lot of study and then working all sorts of hours.
Q: Does Mary want to major in medicine?
8. --How do you like living with your roommates?
--Well, sometimes it's hard to share a room with others but you get along with your
roommates by compromising.
Q: Does the woman get along with her roommates?
Part B
Pre-listening Task
Questions for Discussion
You are going to talk about advertising. Read the following questions and discuss them with your partner.
1.Do you think ads are necessary or a nuisance?
2.Do you like watching or reading advertisements? Why or why not?
3.Why do manufacturers spend so much money on advertising?
4.Do ads influence you (or people in general) in buying things? How?
5.Has any particular ad had an effect on you in your decision to buy something?
6.Do you have anything to advertise?
7.Suppose you've got some second-hand course books to sell, where would you place your ad
and how?
Demo
2. Do you like watching or reading advertisements? Why or why not?
I’d like to watch advertisements on TV. The reasons are as follows: First, I can see the actual product as it is shown on TV. Second, I can see the demonstration of the product and how it is used. Lastly, the person who shows the product to the audience is usually a celebrity. So I can see the celebrity often by watching advertisements.
3. Why do manufacturers spend so much money on advertising?
Manufacturers are no fools. They spend so much money on ads because advertising is an effective way of their marketing products. When you want to sell something in the market, you have to tell as many people as you can so that they will become interested in what you offer. If somebody else has the same thing to sell in the market, then you will have to tell people that your goods are better than others so that people will choose yours. All manufacturers know this very well and that is why they spend large amounts of money on advertising.
Language Focus
Here are some sentences and structures that you might find handy in discussing the above questions:
●I like / dislike watching / reading ads. They are amusing / interesting / vivid / fascinating /
funny / persuasive / misleading / exaggerated…
●I come across ads every time I turn on TV / radio / open a newspaper / magazine.
●Ads are part of our life / something unavoidable no matter whether you like them or not.
●To sell a product, the first thing to do is make it known to potential customers. That’s why
manufacturers are ready to spend a lot of money on advertising their products.
●The cost of making ads is actually included in the prices of goods.
●Ads provide us with useful information on commodities / services / jobs …
●Ads influence us in the kind of goods we buy. When we do shopping, we automatically
choose to buy advertised goods without hesitation.
●With ads, we save a lot of time in shopping / choosing the kind of product we want / looking
for jobs / getting better services …
●Without ads, manufacturers may find it difficult to sell their products /make their products
known to consumers.
●Without commercial ads, newspapers, radio and television companies cannot survive.
●TV commercials are a nuisance / waste of time / interrupt programs too frequently.
●Ads take advantage of our longing for wealth / good looks / good health / comfort …
●Ads exploit our fear of danger / growing old / falling ill …
●I once put an ad in a local newspaper to look for a roommate/ to sell some used textbooks/ to
sell some electronic appliances and it really worked.
●I don’t want to spend money on ads. I always sell the books that I no longer use to a
second-hand bookstore.
Listening Tasks
A Conversation
Placing an Ad
Word Bank
classification n. category 类别
read v. to be worded 措辞
utilities ( pl ) n. a service such as gas, water or electricity that is provided to the public
公用事业
matching a. agreeing in color or pattern with another thing和……相配的
offer n. an amount of money that sb. is willing to pay for sth.出价
run v. to publish in a newspaper, magazine 刊登
take up v. to fill or use space or time, to occupy 占用
Script
Placing an Ad
(Ring …Ring … Sound of phone being picked up)
John: Hello, Campus Daily, advertising department. This is John speaking.
Maggie: Hi. I'm calling to place a couple of ads.
J ohn: Sure. Under what classification?
Maggie: Well, I'd like one in the "Roommates Wanted" section.
J ohn: All right. And how would you like your ad to read?
Maggie: It should read "Female roommate wanted for pleasant, sunny two-bedroom apartment on Fifth Avenue, three blocks from campus. Share rent and utilities. Available
September first. Call between 5 and 9 p.m. and ask for Maggie."
John: Fine. And what about your other ad?
Maggie: That one I'd like under "Merchandise for Sale", and I'd like it to read "Matching blue sofa and easy chair for sale, excellent condition, $350 or best offer. Call between 5 and
9 p.m. and ask for Maggie." Did you get all that?
J ohn: Uh, huh. You'll want your phone number on these, right?
Maggie: Oh sure. Thanks for reminding me. It's 555-6792.
John: And how long do you want these ads to run?
Maggie: For a week, I guess. How much would that be?
John: Let's see—it's $8 a week per line. Your two ads will both take up three lines, so that's $24 per ad.
Maggie: All right.
Language and Culture Notes
1.Background information University and college students often run their own newspapers to keep the university community informed of what happens on campus. They cover major school events, notices issued by the school authorities, sports and entertainment news, and articles written by students to air different viewpoints. A special column called "classifieds", or "classified ads", is devoted to advertisements for jobs, accommodation news, sale of used things -- books, furniture, cars, etc.—under such headings as "Help Wanted", "Services", "Furniture for Sale", "Roommates Wanted", "Miscellaneous". To place an ad, one can call the advertising department of the paper to arrange it and pay a small fee. For example, a student-run paper at an American university in New York charges the following advertising rates: 8 dollars for the first 20 words, 25 cents for each individual word and 50 cents for a box.
2. Campus Daily Name of a school newspaper
3. How would you like your ad to read?What words would you like to put in your advertisement?
4. Roommates Wanted A type of classified advertisement. You place your ad in this column in order to find others to share your apartment.
5. utilities Supplies of water, gas, electricity and sometimes, telephone.
6. Available September first. The earliest date for the roommate to move in will be September 1st.
7. Matching blue sofa and easy chair The sofa and easy chair are of the same design and color
8. ... or best offer Or highest price offered by a potential buyer
9.it's $8 a week per line It costs $8 for one line to run /appear a week in the paper.
Exercise 1: Listening for general understanding
Listen to the recording once and choose the right answers to the questions you hear.
1. Who are the two speakers in the telephone conversation?
a. A newspaperman and a reader.
b. An advertising agent and a client.
c. A real estate agent and a tenant.
d. A shop assistant and a customer.
2. What is Maggie doing in the conversation?
a. She is applying to work for a newspaper.
b. She is trying to sell her apartment through a local newspaper.
c. She is running the ads column of a campus newspaper.
d. She is having two ads run in a school newspaper.
3. What can you infer about Maggie?
a. She will graduate soon.
b. She feels lonely living in an apartment all by herself.
c. She will move out of a two-bedroom apartment.
d. She might be unable to afford a two-bedroom apartment alon
e.
Exercise 2: Listening for details
Listen to the recording once again and fill in the blanks with the missing information.
Speaking Tasks
Pair Work
Listen to the conversations and repeat after the recording. Practise the conversations with your partner, playing the role of A or B. Then work with your partner to create your own conversations
Part C
Additional Listening
A Passage Different Kinds of Advertising
Listen to the passage and fill in the blanks with the missing information.
Script
Different Kinds of Advertising
Advertising is an important part of marketing. V ery few companies are able to sell a product without advertising. It is possible, but very unlikely. There are many different kinds of advertising. The simplest is called promotion. Promotion is using brochures or pamphlets to advertise. Theses can be handed to people on the street or they can be mailed. If they are mailed, it is called direct mail advertising. After direct mail advertising, there are: newspaper advertising, radio advertising, magazine advertising and television advertising. Newspaper advertising is the cheapest kind, while television is the most expensive.
Television ads are generally used by large companies selling a product to a large market segment. Television advertising can be very successful because it reaches such a large audience. Small companies may find television advertising too expensive, so they often use newspapers to advertise. However, large companies also like newspapers because of their wide circulation.
Movie Time
Watch a video clip. After watching it, read the paragraph summarizing the features of Ferrari. Fill in the blanks according to what you have got from the video clip.
Word Bank
Ferrari n. 法拉利
one and a quarter tons 1.5吨（车重）
sports car 跑车
precision n. 精确性
ultimate adj. 终极的
fusion n. 熔合，联合
conjure vt.（变魔术般地）变出
aura n. 光环，气氛
mystique n. 神秘性
Formula One 一级方程式赛车大奖赛（全称Formula 1 Grand Prix，简称F1。法拉利车队是最著名的车队之一。）
the open road 在野外（这里指的是非赛车场）
iconic adj. 图标的，象征性的
handcraft adj. 手工艺品标准的
Script:
Ferrari. For decades one of the most legendary names of automobiles. Now a new model is hitting in the streets. One and a quarter tons of high performance sports car. Engineered with the precision of spacecraft. The fastest, most powerful production car Ferrari has ever designed. And this is where it's being made inside Ferrari's Ultimate Factory.
Ferrari. To some, it's a car. To others, it's a work of art. To many, it's the perfect fusion of both. The name Ferrari conjures high performance and breathtaking design. Few cars carry such an aura of legend and mystique through the decades. The Ferrari of the Formula One track. The winning its name in the history of sport.
The Ferrari in the open road. An iconic sports car of the ages. Whether for the race track or for the road, every Ferrari is handcrafted.
Keys for reference
The name of Ferrari is (1) legendary for many years. Its new high performance sports car weighs as heavy as (2) 1.5 tons. Its engineering is as precise as (3) spacecraft. The designed production of Ferrari is famous for its (4) speed and (5) power. Most people regard Ferrari both as (6) a car and as (7) a work of art. In the Formula One track, Ferrari (8) has won its name. Nowadays, Ferrari is well-known not only in the race track but also in the open road.
Time to T alk
Look at these pictures and describe them one by one.
Hints
1. Outdoor advertisements
shopping street, colorful, attractive, show different kinds of goods / brands, can be seen by large numbers of people, from a distance, effective ads, help sell goods
2. A newspaper advertisement
full page ad, ad for a contest (竞赛), tell a story, climb a ladder, get something, suitcase, jewelry (首饰)
3. A TV commercial
show a very attractive commodity, tell how nice it is, suggest a good life;
a powerful way of advertising, more effective than printed ads, be shown frequently and
repeatedly, remember the advertised goods and brands
Demos
1. This is a busy downtown shopping area. We can see quite a few outdoor advertisements on the buildings along the streets. The ads are big, colorful and attractive. They show different kinds of goods and brands. Several of the brands are world-famous and familiar to everybody. They can be seen by large numbers of people from a distance. I guess such ads must be effective and can help sell the goods.
2. This is a very interesting full-page newspaper advertisement. It seems that it is telling a story. It appears that, through certain efforts — climbing a ladder, for example, one will be able to get something, whether it is a camera, a car, a computer, beautiful shoes, suitcases, or jewelry. It might also be an ad for some kind of contest. When you look at this ad, you may want to know more about it. Then you will read the words at the bottom.
3. A man is watching a commercial advertisement on TV. The TV commercial is showing a woman looking at something. I believe it must be a very attractive commodity. The advertisement must be telling how nice it is and what a good life you would have if you own it.
TV commercials are a powerful way of advertising. They are more effective than printed ads. They can be shown frequently and repeatedly. Many people see the commercials and remember the advertised goods and brands.
Part D
Test Your Listening
A Compound Dictation
Listen to the passage three times and supply the missing information.
Advertising is an important part of the free enterprise 1) system. This is because different businesses are 2) competing for the same market. For this reason, they buy advertising 3) space in newspapers or magazines and advertising time on radio or TV. They each hope that advertisements will increase 4) demand for their products.
In order to do well in the market, advertisers need to decide on a target; in other words, who are possible 5) buyers for their product? For example, what is the age and sex of their target group? How much education do they have? What are their political 6) beliefs and values? How much money do they make? Some companies such as McDonald’s target various groups, so they have many different ads—one for 7) teenagers, one for families and several in different languages.
8) After advertisers decide on who, they need to determine where. What is a good place for their advertisement? Sellers of toys often advertise during children’s TV programs on Saturday morning. Sellers of expensive clothing advertise in V ogue and other fashion magazines.
9) Advertisers also need to think about people’s motivation—their reasons for buying something. What makes people buy one product but not another? There are many possible reasons: health, profit, love, entertainment, etc. A study of advertising can also be a study of psychology. 10) When we think about the products that people buy, we learn about their needs, wants, fears, and values.
Periods 1-2 I. Teaching Content: Listening and Speaking: Unit 1 Family II.Teaching Aims: 1.Knowledge aims (1)Grasp important words and phrases Award；conservationist；environmentalist；film ；take after (2)Have a better understanding of family. 2.Ability aims Improve their ability of listening and speaking. 3.Emotional aims Get more interested in English studying. Combine English learning with daily life and arouse students’interest in learning English. III.Teaching Important and Difficult Points: (1)To grasp important words and phrases such as award; conservationist; environmentalist; film; take after. (2)To train students grasp the main idea and details of the passage listened. IV.Teaching Methods: https://www.doczj.com/doc/8e8957330.html,municative method; Task-based method; 2.Teaching aids: Multi-media, blackboard. V. Teaching Procedures: Step 1: Greeting/ Organize the Class Greet students. Step 2: Review/Revison Step3: Presentation 1.Introduction of pronunciations and meanings of the new words and phrases. 2. Lesson A A Famous family 1)Listen for gist To give the students some background information, the teacher should have students look over the picture and read the captions. Ask them to raise their hands if they've
Unit 2Civil Right Heroes Ⅰ. Teaching Plan & Students will be able to: 1.understand the main idea (early civil-rights struggles in the US, esp. the Underground Railroad); 2.learn to use library resources and other resources for information; 3.grasp the key language points and grammatical structures in the text; 4.[ 5.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit. Principles: stimulating, motivating, facilitating, enabling Task–based:reading, writing, discussing, practicing, commenting, criticizing, evaluating, recreating, investigating, searching for resources, case studying, presenting and demonstrating, deducting, inducting, etc. < 1. T asks Ss the following questions on the recording: (5 minutes)
广州市公用事业高级技工学校 教案 编号：版本：流水号： 授课教师：审阅签名： 提交日期：审阅日期：
I. Vocabulary 10mins 1. Learn the new words in Unit 1. Make sure that students can read all the new words and understand them. 2.Pay attention to the following words: nationality 国籍 British 英国的Britain 英国 Chinese 中国的、中国人China 中国 American 美国的、美国人America 美国 Italian 意大利的、意大利人Italy 意大利 Russian 俄罗斯的、俄罗斯人Russia 俄罗斯 II. Session 1 40mins A.Learn to give basic information about a person and their jobs. 1.Let students make self-introduction, and describe their parent’s jobs simply 2.Activity1 Extract 1 Listen to Extract 1 and complete the table about the people in the photographs. An example has been done for you. 答案：略 3. Activity 4 Extract 2 L isten to Extract 2 and tick the people’s jobs and work places. One example has been done for you.
《大学英语》二级课程教学大纲 (College English Band 2) 一、简要说明： 参照国家教育部制订的《大学英语课程教学要求》, 同时根据我校教学资源、学生入学水平以及所面临的社会需求等实际情况, 特制订本《大学英语教学大纲》,作为我校组织非英语专业本科、专升本学生英语教学的主要依据, 用于指导本校的大学英语教学。大学英语课程教学包括听、说、读、写四个部分。 二、课程性质、地位和任务： 大学英语教学是高等教育的一个有机组成部分，大学英语课程是大学生必修的一门基础课程。大学英语教学是以英语语言知识与应用技能、学习策略和跨文化交际为主要内容，以外语教学理论为指导，并集多种教学模式和教学手段为一体的教学体系。 大学英语的教学目标是培养学生英语综合应用能力，特别是听说能力，使他们在今后工作和社会交往中能用英语有效地进行口头和书面的信息交流，同时增强其自主学习能力、提高综合文化素养，以适应我国经济发展和国际交流的需要。 三、教学基本要求和方法： （一）教学基本要求 1.听力能力要求：能听懂英语授课，能听懂日常英语谈话和一般性题材讲座，能基本听懂慢速英语节 目，语速为每分钟110词左右，能掌握其中心大意，抓住要点。能运用基本的听力技巧。 2.口语能力要求：能在学习过程中用英语交流，并能就某一主题进行讨论，能就日常话题和英语国家 的人士进行交谈，能就所熟悉的话题经准备后作简短发言，表达比较清楚，语音、语调基本正确。 能在交谈中使用基本的会话策略。 3.阅读能力要求：能基本读懂一般性题材的英文文章，阅读速度达到每分钟60词。在阅读篇幅较长、 难度略低的材料时，阅读速度达到每分钟90词。能基本读懂国内英文报刊，掌握中心意思，理解主要事实和有关细节。能读懂工作、生活中常见的应用文体的材料。能在阅读中使用有效的阅读方法。 4. 写作能力要求：能完成一般性写作任务，能描述个人经历、观感、情感和发生的事件等，能写常见 的应用文，能就一般性话题或提纲在半小时内写出90词的短文，内容基本完整，用词恰当，语意连贯。能掌握基本的写作技能。 5.推荐词汇量：掌握的词汇量应达到2800个单词和800个词组，其中1000为积极词汇。要求学生能 够在认知的基础上熟练运用。 （二）教学基本方法 1. 授课以英语为主，汉语为辅；精讲多练，讲析与操练相结合；以学生为中心，积极引导学生参与小 组讨论，角色扮演等课堂活动；根据学生具体情况，适当融入各类有针对性的教学方法，如：句型操练，背诵与默写；运用启发式教学手段，调动学生学习积极性，激发学生思辨能力。 2. 课内外相结合，讲习与讨论相结合；根据学生具体情况，适当增加文化内容和背景知识的介绍; 适 当采用有针对性的教学方法，如:限时阅读，归纳总结等。 四、授课教材及主要参考书目： 1. 《全新版大学英语》（综合教程）第二册 2. 《全新版大学英语》（综合教程教师用书）第二册 3. 《大学体验英语听说教程》第二册 4. 《大学体验英语快速阅读教程》第二册 五、学分和学时分配： 本课程共256学时，16学分。二级64学时，4学分。根据我校学生的实际情况，本学期原则上完成8个单元《全新版大学英语（综合教程）》讲授内容，每单元6学时；完成18个单元《大学体验英语快速阅读教程》讲授内容，每单元0.5学时。另外4学时安排小测与期末复习。学时安排可根据具体情况适当调整。
Unit 3 The Generation Gap Teaching Aims: 1.Understanding the main idea (Father meddled in children’s affairs with good intentions ,but only to find his efforts unwelcome) and structure ( three settings,three scense); 2.Appreciate the basic elements of a play; 3.Grasp the key language points in Texts A and learn to use them in context; 4.Understand the cultural background related to the content 5.Conducting a series of theme-related reading, listening, speaking, and writing activities 6.Learn to write poster, etc. Teaching Keypoints: 1.Grasp the main idea of Text A and language points in Text A 2.Cultural background about The Generation Gap; 3.Analysis of the difficult sentences in Text A Teaching Difficulties: 1.Writing strategy and style demonstrated in Text A 2.Learn how to understand the structure of difficult and long sentences Teaching Aids: Teacher-guided, discussion, exercises, group-activities, student-centred Teaching period: 12 classes Teaching Procedure: Step 1Warming up 1.Have students read the overview of page 58, students will understand the main topic of unit3 2.Have students listen to the script of listening part, explain some difficult sentences and phrases, lead them to finish the exercises on page59, check the answer 3.Have students form pairs to interview each other. Step 2 Global analysis of Text A Part Division of the Text Parts Para(s). Main Ideas 1 1~35 In a fast-food restaurant, Father embarrassed Sean by talking too proudly to the restaurant manager. 2 36~108 In the Thompson family dining room, Father embarrassed Diane by persuading a work-mate into pressing his son to ask her to the senior prom. 3 109~130 In an office at Heidi’s high school, Father embarrassed Heidi by boasting to an official about how bright she was. Step 3 Detailed Reading Ⅰ. Difficult Sentences 1. (Title) “Father Knows Better” 1. What does “Father knows better.” mean? (=“Father knows better.” or “Father, you know better than that.” literally means Father wa wise enough not to do something. Actually it does not have this meaning. It means Father was not wise when he meddled with his children’s affairs.)
大学英语教案 2学时Unit 1 On Campus Teaching content Topics: On Campus Part One : Campus Life P art Two: Campus Study Teaching materials and reference book 《Beyond Oxford 2》 （Student’s Book; Teachers’ Book） Teaching objectives With the aims of: 1. Teach the students language knowledge, grammar and intonation. 2. Cultivating students’listening, speaking, reading and writing skills; 3. Motivating students’English learning interests. Teaching methods Listening; D iscussion; role-play; task-based
teaching method and exercises. Teaching time arr angement E very unit occupies about two-three week s Teachin g steps 见附录 Unit One Human Touch 人间真情 Time Allotment of the Unit Six teaching periods are needed to cover the whole unit, among which students will have a series of listening,speaking, reading and writing activities related to the theme of the unit. Moving Stories 1 感人故事1 (2 periods) Moving Stories 2 感人故事2 (2 periods) S: A song: My Heart W ill G o O n 5 mins S: G eneration gap 5 mins L: Holding on and never giving up (1) 10 mins L: Simba disobeys his father (1) 10 mins L:Holding on and never giving up (2)10 mins L: Simba disobeys his father (2) 10 mins S:Telling a story15 mins S: Unconditional love 15 mins R:It was worth every penny 30 mins W:Writing a memo 15 mins W:Writing a t hank-you l etter15 mins R:Corporate benefits10 mins R:Kindness 5 mins Grammar: 时间状语从句与 地点状语从句 25 mins Section One: Moving Stories 1 感人故事1 A. Objectives Students will be able to: 1. be familiar with the expressions about human touch. 2. master the techniques of giving encouragement in English. 3. share stories of helping others with classmates. 4. write a thank-you letter. B. Teaching Procedures Step One: Starter—A song: My Heart Will Go On A. A s k students the following questions before playing the tape: a) Which do you think is the most important in one’s life, faith, hope, or love? b) Do you think love begins at home?
New Horizon College English (Book 4)
I. Warm-up activities 1.Background information Chrysler Corporation (A) The Chrysler Corporation, founded in 1924, used to be one of the three largest American automobile manufacturers whose brands include both passenger and commercial vehicles such as Chrysler, Jeep? and Dodge. The two other largest American automobile manufacturers are General Motors and Ford. Chrysler Corporation (B) In addition to auto making, Chrysler is also engaged in financial services, providing loan services (mostly) to car buyers. In 1998 it merged with Daimler-Benz AG (of Germany) (best known for its Mercedes-Benz brand name) to become part of the DaimlerChrysler Corporation, which is jointly owned by European, U.S. and other international investors. U.S. Securities and Exchange Commission (SEC) (A) A U.S. government agency, whose mission is to protect investors and maintain the integrity of the securities markets. The Commission was set up by the U.S. Congress in 1933 in response to “Black Monday”, the Great Stock Market Crash in 1929. U.S. Securities and Exchange Commission (SEC) (B) Its purpose was to restore investor confidence in the U.S. capital markets by providing more structure and government oversight. It is based on the concept that all investors, whether large institutions or private individuals, should have access to certain basic facts about an investment prior to buying it. To achieve this, the SEC requires public companies to disclose meaningful financial and other information to the public, which provides a common pool of knowledge for all investors to use to judge for themselves if a company’s securities are a good investment. U.S. Securities and Exchange Commission (SEC) (C) It is believed that only through the steady flow of timely, comprehensive and accurate information can people make sound investment decisions. At present the SEC is comprised of five presidentially-appointed Commissioners, four Divisions and 18 Offices, with a total of about 3,100 staff. The International Chamber of Commerce (A) The aim of the International Chamber of Commerce (ICC), founded in 1919, is to serve world business by promoting trade and investment, open markets for goods and services, and the free flow of capital. The International Chamber of Commerce (B) Its activities cover a broad spectrum, from arbitration and dispute resolution to making the case for open trade and the market economy system, business self-regulation, fighting corruption or combating commercial crime. The ICC is made of a World Council (its governing body) and individual national committees and groups. Individual companies, corporations, professional associations as well as individuals can also join the ICC as individual members. 2.Questions and answers 1)-Why do business students study professional ethics? People feel that bribery is increasing throughout the world. One day, business students will grow into managers of all ranks and in all fields. If they should offer or take bribes in their positions, corruption and unfair competition would result. In that case, normal economic order would be ruined, and people in business circles would have no commonly agreed principles to follow. To
Unit 1 Half a day 教学目的 1. 了解作者及其背景知识； 2．熟悉本文使用的写作手法； 3．掌握修辞疑问句、倒装句等修辞手法； 4．熟练掌握三类构词法； 5．通过深刻理解文章内涵，培养学生社会洞察力和相关的讨论能力，同时掌握文中的核心语言点。 教学内容 1. 热身 2．作者 教育与背景 主要著作 创作观 3．作品赏析 结构分析 如何赏析文学作品 扩展式讨论 4．写作技巧 省略疑问句和修辞疑问句 倒装句 “with”独立结构 5．语言理解 长难句解析 核心词汇学习 band, convince, daze, exert, intricate, observe, overlook, rank, revolve, startle, uviverse, vary 介词练习 构词法：-tion; -volve; -ly 6．课堂讨论 7．练与讲 教学重点 1. 文学作品的赏析； 2．文学中的修辞手法――省略疑问句和修辞疑问句；倒装句；“with”独立结构3．构词法：前缀 教学方法结合实际吸收各种教学法（讲授、问答、讨论、模仿、练习、多媒体使用）的优点。 教学手段用投影仪播放PowerPoint课件及板书；群发电子邮件布置课堂资料和课后作业（或其来源）。
ⅠAbout the author ★Naguib Mahfouz was born on the 11th Dec. 1911 in an old quarter of Cairo, the youngest son of a merchant. （mummies and pyramids / sphinx 狮身人面）★He worked in university administration（行政部门）and then in 1939 he worked for the Ministry of Islamic Affairs.（Buddhism Christianity Islam） ★He was later Head of the State Cinema Organization at the Ministry of Culture(文化部）. He also worked as a journalist（记者）. ★He is married, has two daughters and lives in Cairo. ★He was the first Arab to win the Nobel prize for literature He is now the author of no fewer than 30 novels, more than 100 short stories, and more than 200 articles. Half of his novels have been made into films which have circulated （流通；传播）throughout the Arabic-speaking world. The Cairo Trilogy（三部曲）is a tale of the lives of a Muslim family and spans （跨过）the first half of the 20th century. Palace Walk 《宫间街》Palace of Desire 《思官街》Sugar Street 《甘露街》How does he picture the world? 1 The world is very gloomy（阴沉的令人沮丧的）though not completely disappointing. 2 The author’s social utopia (乌托邦）is far from being realized. 3 Time is the bringer of change and change is a very painful process. 4 Life is a tragedy. ⅡText Appreciation 1 structure 2 Further discussion Can you recall your first day’s experience at primary school? Did you feel you were a stranger the first day you arrived at this university? Was it hard for you to leave home for the first time in your life? What do you think is the business of university? What do you expect to learn here? 3 Theme of the story The following are a few possible understandings of the message the story conveys. Which one do you agree with? Argue with your group partners. Time and tide wait for no man. Life is a tragedy. There is nothing permanent in life but change. Education can never keep up with changes in society. Life is short and time is precious. Life is a dream. Do not take anything seriously. 4 Structure of the text Part 1 (para. 1- 7 ) about:The boy’s misgivings about school Part 2 (para. 8-16 ) about: How the boy felt about school. Part 3 (para. 17-20 ) about: Walking out of the school, he found time had changed everything.
Unit 1 Personal Qualities I. Teaching aims and demands 1. Understand the background knowledge 2. Learn about the new words and phrases 3. Grasp the main idea and structure of the text 4. Conduct a series of reading, listening, speaking and writing activities II. Teaching importance and difficulties 1.Background information 2.The usage of some new words and phrases 3.Some sentence patterns difficult to understand III. Teaching methods A combination of traditional teaching methods with the communicative approach will be adopted. Special attention should be paid to classroom interaction. More encouragement is needed and more guidance will be given to them in their extracurricular study. Use the multimedia device where necessary. IV. Teaching procedure a. Warming-up Activities 1.Duty Report Have a brainstorming about words to describe personal qualities https://www.doczj.com/doc/8e8957330.html,rmation related to the text 1) Cross-cultural communication The key to effective cross-cultural communication is knowledge. First, it is essential that people understand the potential problems of cross-cultural communication, and make a conscious effort to overcome these problems. Second, it is important to assume that one’s efforts will not always be successful, and adjust one’s behavior appropriately. For example, one should always assume that there is a significant possibility that cultural differences are causing communication problems, and be willing to be patient and forgiving, rather than hostile and aggressive, if problems develop. One should respond slowly and carefully in cross-cultural exchanges, not jumping to the conclusion that you know what is being thought and said. Active listening can sometimes be used to check this out–by repeating what one thinks he or she heard, one can confirm that one understands the communication accurately. If words are used differently between languages or cultural groups, however, even active listening can overlook misunderstandings. 2) Personal qualities Personal qualities are personal characteristics of an individual. They are what make up one's personality. They help a person get along in a new situation. For example, dependability and patience are qualities that employers would like a good worker to have. Other qualities employers value are: honesty, assertiveness, flexibility, problem solving, friendliness, intelligence, leadership, enthusiasm, and a good sense of humor.Most employers want people who are dependable and who get along with others. Though skills are important, an employer will select new employees based
大学英语四级专项训练——听力教案 一、教学时间: 2008年上期 二、授课类型: 理论与实训课 三、授课题目:大学英语四级听力专项训练 四、教学目的: 提高学生的把握英语对话、篇章等的信息把握能力及准确度，使学生掌握一定的听力技巧，顺利通过大学英语四级考试。 五、教学要求: 能基本听懂语言难度中等的短对话、长对话及一般性题材的文章，掌握中心大意以及说明中心大意的事实和细节，并能进行一定的分析，推理和判断，领会说话者的观点和态度。 六、教学重点和难点: 如何快速把握对话及篇章的中心，如何准确抓住、理解说明中心的细节材料，即如何提高听力理解的准确度。 七、教学基本内容: （一）四级英语听力四大题型简介 （二）四级英语听力的题型分析、命题规律和解题技巧 短对话short conversations 长对话（Long Conversations）： 短文（short passages） 复合式听写(Compound Dictation) （三）听力冲刺自我训练 （四）考场听力应试小窍门 八、教学方法和手段：讲解法，练习法，模拟考试 九、实施步骤：学生试做——技巧讲解——技巧练习——小型测试 十、作业：四级模拟试题听力每周一套，复合式听力每周三篇 十一、参考资料： 《（恩波）大学英语四级考试专项训练突破》； 《（恩波）大学英语四级考试核心密卷》； 历年四级真题； 四级模拟试题； 复合式听力材料 十二、课后小结：
四级专项训练——听力讲义 一、四级英语听力四大题型简介 听力理解题量大，有46道之多，（249分）)总分的35%。分成ABC三个小部分，用时35分钟。 Section A短对话部分，8组对话，只听一遍间隔5秒。每个对话设一个小题,要求同学们根据对话内容从四个选项中选择正确答案。短对话一般是在一男一女之间进行的一问一答。问题一般由先讲话的人提出。题目均以问句形式出现，其中多数是特殊疑问句。 长对话，共有两篇，针对每篇长对话的问题可能会有3-4个，共七题。占听力总分百分之五。长度一般在6-20句之间，字数在120-250字之间。速度是每分钟130词。与短对话相比，长对话涉及的内容更深入，人物态度，语气，情感变化更复杂，一般不能简单依赖某个关键词来判断整篇对话的含义。一人一句的短对话涉及的只是一个“点”，而长对话涉及的是一个“面”。短对话的答案一般是“显而易见”的，而长对话有时更依赖于推断和判断。长对话部分要求同学们对信息量瞬间记忆和瞬间提炼的能力更强。尽管如此，长对话必然有一个中心议题，对话双方都是围绕该中心而展开话题，对于长对话而言，做出正确选择的关键就是把握住对话的中心思想。 Section B短文理解，。这部分由三篇文章组成，每篇短文后有3~4道题，每题为一个问句，共10个小题，录音的语速为130~150WPM，文章的篇幅为150~250左右。主要考查语音识别能力，语言理解能力、短期记忆力、和快速判断能力。很多同学都曾有过这样的感觉，做小对话题型时问题不大，提高也较快，但到了短文部分却往往觉得不知所云，经过练习提高也并不明显，有时甚至觉得听懂了，做题时却无从下手。小对话属于日常口语对话内容，理解和记忆都不构成太大的负担，段落理解题文章篇幅长，信息量大，复杂句多，题材范围广，每一段的主题和相关词都不一样，似乎没有什么规律可循，在录音只放一遍的条件下很容易难倒考生。如何迅速抓住文章脉络，把握考点；和对段落题出题规律的了解。如果增加一些这方面的意识，面对试题就可以从容不迫了。真正做到不论短文内容有何变化我们都能胸有成竹，轻松应考。 Section C是复合式听写，复合式听写由两部分组成。用时25分钟。第一部分为8个单个单词的听写,要求考生在每个空格中填入一个所缺单词，第二部分是是补全信息3个句子(并列、复合句和主从复合句)要求考生根据所听内容写出要点。允许用自己的语言。尽量写出原句，至少指示内容的关键词或短语要体现出来，可以用同义近义词替换，但绝不能过度发挥，自编自创，或出现明显的语法错误。全文是一段250个单词左右的短文，朗读三遍。第一遍是全文朗读,没有停顿，要求考生听懂大致内容。第二遍朗读时，第一部分在每个空格后稍有停顿，让考生填入所缺单词，第二部分之后停顿稍长,大约45秒钟。让考生根据所听到的内容写出主要意思。第三遍与第一遍一样，没有停顿，供考生进行核对。“复合式听写”这一题型，它比听力选择题更强调语言综合运用能力。复合式听写是综合考核考生辨音、拼写、做笔记和书面表达等多种能力的一种题型。从文体类型上看，97年为故事，98年为人物传记，2001以后全部为说明文，难度在增