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商务交际英语(2)第2次形成性考核答案与讲评

商务交际英语(2)第2次形成性考核答案与讲评
商务交际英语(2)第2次形成性考核答案与讲评

商务交际英语(2)形成性考核题

商务交际英语(2)第2次形成性考核答案与讲评

(Chapter 09-10)

I. True or False

Chapter 09 Communicating with Customers

(T) 01. A service provider who lies is behaving unethically. (Chapter 9)

(F) 02. A service provider who makes a mistake is behaving unethically. (Chapter 9)

(F) 03. A service provider who lies is breaking the law. (Chapter 9)

(F) 04. It’s okay to talk to a coworker at lunch about a customer’s financial situation if you don’t

name the customer. (Chapter 9)

(T) 05. Organizations as well as individuals are expected to operate according to a set of ethics.

(Chapter 9)

(T) 06. Customer service is the element that gives companies a competitive edge in a highly competitive economy. (Chapter 9)

(F) 07. Providing customer service is a way for a company to distinguish itself and its products or

services.

Providing quality customer service is a way for a company to distinguish itself and its products or services. (T)

(T) 08. External customers are people from outside a company who purchase th e company’s products or services. (Chapter 9)

(F) 09. Internal customers are people within a company who purchase the company’s products or

services. (Chapter 9)

Internal customers are employee’s coworkers and colleagues. (T)

(T) 10. Every point of contact with a customer is important. (Chapter 9)

(T) 11. To create a good impression, customer service provider should greet customers promptly and cheerfully and provide courteous service. (Chapter 9)

(F) 12. Unethical behavior breeds trust among customers. (Chapter 9)

Unethical behavior breeds distrust among customers. (T)

(T) 13. The common use of telecommunication makes it easier than ever to stay in touch with customers. (Chapter 9)

(T) 14. Speaking at a volume that is appropriate to the situation helps ensure that your listener stay with you. (Chapter 9)

(F) 15. Use passive listening and read nonverbal cues to interpret the listener’s response. (Chapter

9)

Use active listening and read nonverbal cues to interpret the listener’s response. (T) Chapter 10 Nonverbal Communication: A Key to Accurate Communication

(T) 01. All verbal symbols are accompanied by nonverbal symbols. (Chapter 10)

(T) 02. When a hitchhiker raises an arm and fist, and extends a thumb he is using nonverbal communication that substitutes. (Chapter 10)

(F) 03. When determine a person’s attitude, people base more of their opinion on words than on

nonverbal symbols. (Chapter 10)

(T) 04. Speakers can use nonverbal symbols to contradict a verbal message. (Chapter 10)

(T) 05. The nonverbal symbol of eye contact often is used to regulate communication. (Chapter

10)

(T) 06. Paralanguage is the study of how something is said. (Chapter 10)

(T) 07. Touching is a type of nonverbal communication that can used to reinforce. (Chapter 10) (T) 08. The stationary used for a company’s documents is a nonverbal symbol. (Chapter 10) (F) 09. In the North America culture, the personal zone is 4 to 12 feet. (Chapter 10)

(T) 10. When measuring attitudes, people give more importance to how words are spoken than to the words themselves. (Chapter 10)

(T) 11. Eye contact is an important part of your image. (Chapter 10)

(T) 12. Businesses use decorations as a means to project an image. (Chapter 10)

(F) 13. A person who feels that he or she knows everything has a very good level of

self-confidence. (Chapter 10)

(T) 14. If you are enthusiastic about your topic, you increase the probability of your audience becoming enthusiastic about it also. (Chapter 10)

(T) 15. If you focus on others rathe r than yourself, you will be perceived as “friendly”. (Chapter

10)

(T) 16. Adults spend more time listening than speaking. (Chapter 10)

(F) 17. Attitudes toward a speaker or toward a topic seldom affect listening skills. (Chapter 10) (T) 18. Preconceived ideas can create a barrier to effective listening. (Chapter 10)

(F) 19. The last step in listening is understanding. (Chapter 10)

(T) 20. Active listening may result in personal change. (Chapter 10)

(F) 21. Listeners almost have no spare time when comprehending a message. (Chapter 10)

(F) 22. Effective listeners ignore a speaker if they already know what the speaker will say.

(Chapter 10)

(T) 23. Feedback is important because it tells the speaker that you are listening to his or her message. (Chapter 10)

(T) 24. Effective listeners often must change their attitudes toward speakers. (Chapter 10)

(F) 25. Effective listeners often judge speakers even before they begin. (Chapter 10)

II. Multiple Choices:

Chapter 09 Communicating with Customers

01. Both external and internal customers should be treated the same with ______. (Chapter 9)

Key D

A. respect

B. courtesy

C. honesty

D. all of the above

02. What are the internal customers? (Chapter 9)

Key C

A. They are people from outside a company who purchase its products or services.

B. They are people from within a company who purchase its products or services.

C. They are employee’s coworkers and colleagues.

D. None of the above.

03. Every contact with customers should be courteous and professional, ______ the contact is in

person, over the telephone ______ in written correspondence. (Chapter 9)

Key B

A. either… or

B. whether…or

C. neither… nor

D. both… and

04. A voice pitch that is ______ too high ______ too low is most pleasant. (Chapter 9)

Key C

A. either… or

B. whether…or

C. neither… nor

D. both… and

05. Maintain appropriate eye contact ______ while listening ______ speaking. (Chapter 9)

Key D

A. either… or

B. whether…or

C. neither… nor

D. both… and

06. Ethical behaviors when dealing with customers include ______. (Chapter 9)

Key D

A. telling the truth

B. revealing all information

C. being fair, and maintaining confidentiality

A. all of the above

07. ______ companies providing services has increased dramatically during the last decade.

(Chapter 9)

Key B

A. A number of

B. The number of

C. An amount of

D. The amount of

08. Organizations devoted ______ customers are said to have a strong service culture. (Chapter 9)

Key B

A. to serve

B. to serving

C. for serve

D. for serving

09. True professionals ______ their best effort every day, with every customer every time.

(Chapter 9)

Key A

A. put forth

B. put forward

C. put on

D. put up

10. If the customers trust you, they are ______ to keep coming back. (Chapter 9)

Key A

A. more likely

B. more possible

C. less likely

D. less possible

Chapter 10 Nonverbal Communication: A Key to Accurate Communication

01. All messages, whether written or spoken, contain ______. (Chapter 10)

Key C

A. verbal symbols

B. verbal marks

C. nonverbal symbols

D. nonverbal marks

02. We use nonverbal symbols ______. (Chapter 10)

Key D

A. to reinforce or contradict our messages

B. to substitute for verbal messages

C. to regulate our conversation

D. all of the above

03. Which of the following is NOT the nonverbal symbol in written messages? (Chapter 10)

Key C

A. Company logo.

B. Letterhead stationary.

C. Body language.

D. Accuracy of content.

04. Which of the following is NOT the nonverbal symbol in spoken messages? (Chapter 10)

Key A

A. Font selection

B. Facial expressions.

C. Appearance.

D. Paralanguage.

05. Body language includes ______. (Chapter 10)

Key D

A. facial expressions

B. gestures

C. posture

D. all of the above

06. Nonverbal communication is important ______. (Chapter 10)

Key D

A. because it is the means used to reinforce your message

B. because it is the means used to contradict your message

C. because it is the means used to substitute for verbal messages

D. because it is the means used to establish your image

07. The only external barrier to effective listening is ______. (Chapter 10)

Key A

A. an environmental distraction

B. our attitude about the speaker

C. our prejudices

B. our lack of attention

08. Y our listening skills affect ______. (Chapter 10)

Key D

A. the quality of your relationship

B. the quality of your decisions

C. the ability to succeed on the job

D. all of the above

09. We can improve our listening comprehension by ______. (Chapter 10)

Key D

A. focusing on the main idea

B. evaluating the message by comparison

C. providing feedback

D. all of the above

10. Effective listeners also share the responsibility ______ communication and overcome poor

listening habits that inhibit good listening. (Chapter 10)

Key B

A. about

B. for

C. of

D. on

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