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供应链管理 第三版 Unit2 习题与答案

Chapter 2

Supply Chain Performance: Achieving Strategic Fit and Scope

True/False

1. A company’s competitive strategy defines the set of customer needs that it seeks

to satisfy through its products and services.

Answer: True

Difficulty: Easy

2. The value chain emphasizes the close relationship between all the functional

strategies within a company.

Answer: True

Difficulty: Moderate

3. A company’s product development strategy defines the set of customer needs that it

seeks to satisfy through its products and services.

Answer: False

Difficulty: Moderate

4. A company’s product development strategy specifies the portfolio of new products

that it will try to develop.

Answer: True

Difficulty: Easy

5. A company’s supply chain strategy specifies how the market will b e segmented

and how the product will be positioned, priced, and promoted.

Answer: False

Difficulty: Easy

6. A company’s supply chain strategy determines the nature of procurement and

transportation of materials as well as the manufacture and distribution of the product.

Answer: True

Difficulty: Easy

7. The degree of supply chain responsiveness should be con
sistent with the implied

7. The degree of supply chain responsiveness should be consistent with the implied

uncertainty.

Answer: True

Difficulty: Easy

8. The degree of supply chain responsiveness does not need to be consistent with the

implied uncertainty.

Answer: False

Difficulty: Moderate

9. To achieve complete strategic fit, a firm must ensure that all functions in the value

chain have consistent strategies that support the competitive strategy.

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