85.This is Dave Arringdale who's actually been a longtime guest at Vivian's motel. 这也是为什么大卫.亚玲达尔变成来薇薇安的旅馆的常客的原因。
He stayed there a hundred times in the last 20 years, 他在那里呆了数百次在近20年中
and he's loyal to the property because of the relationship that Vivian and her fellow employees have created with him. 他对这个旅馆的忠诚来自于这层关系。薇薇安和她的同事所创造的与他的这层关系，
They've created a habitat of happiness for Dave. He tells me that he can always count on Vivian and the staff there to make him feel at home. 他们创造了一个快乐的栖息地给大卫。他告诉我他总是可以依赖于薇薇安和那里的所有员工他们让他感受到了家的感觉。
Why is it that business leaders and investors quite 为什么企业领袖、投资者
often don't see the connection between creating the intangible of employee happiness with creating the tangible of financial profits in their business? 通常看不到这层关系创造的不可触摸的员工们的快乐以及商业中的财政利润？
We don't have to choose between inspired employees and sizable profits, we can have both. In fact, inspired employees quite often help make sizable profits, right? 我们并不一定要从中选择或是有受激励的员工或巨大的经济利润。我们可以同时拥有这两者事实上，受到鼓舞的员工，很多时候对获得巨大的利润很有帮助
So what the world needs now, in my opinion, is business leaders and political leaders who know what to count. 所有，当今我们所需要的，我的观点是商界领袖和政界领袖，那些知道去衡量些什么的人。
We count numbers. We count on people. What really counts is when we actually use our numbers to truly take into account our people. 我们计算数字，我们依靠人，我们真正看重的是当我们可以用数字去真正使我们的顾客收益。
I learned that from a maid in a motel and a king of a country. What can you start counting today? 我从一个汽车旅馆的女仆和一个国家的国王那里学到了这个道理。什么是你从今天开始就计算的呢？
What one thing can you start counting today that actually would be meaningful in your life, whether it's your work life or your business life? 有一样东西，你今天就可以开始计算会使你一生受用，不管这是为你的工作，还是为了你的生意
Thank you very much. 非常感谢。
We've been fooled by our tool. Excuse that expression. We've been fooled by our tool. GDP has been our hammer. “我们被我们的工具所愚弄。这个表述或许不恰当，我们被我们的工具所愚弄GDP就像是我们的锤子。
And our nail has been a 19th- and 20th-century industrial-era model of success. 我们的钉子是从19世纪到20世纪的工业时代的成功模型。
And yet, 64 percent of the world's GDP today is in that intangible industry we call service, the service industry, the industry I'm in. 可是，当今世界百分之六十四的GDP是来自于不可见的，称之为服务业的行业服务业，我所在的行业。
And only 36 percent is in the tangible industries of manufacturing and agriculture. 只有百分之三十六来自于可见的行业，制造业和农业。
So maybe it's time that we get a bigger toolbox, right? Maybe it's time we get a toolbox that doesn't just count what's easily counted, 所以是时候我们换一个大一点的工具盒了，对吧。或者是时候我们事实上需要一个工具盒并不只能量那些很容易被量的，
the tangible in life, but actually counts what we most value, the things that are intangible. 在生活中具体的、可以的触摸的东西，事实上能够量度那些我们最重视的那些不可度量的东西。
I guess I'm sort of a curious CEO. I was also a curious economics major as an undergrad. 我想我是个有好奇心的CEO。我过去也只是个对充满好奇心的经济学专业本科生。
I learned that economists measure everything in tangible units of production and consumption as if each of those tangible units is exactly the same. 我学到了经济学衡量一切可以具体化的单位生产和消费，好像那些可以被具体化的单位是完全等同的一样。
They aren't the same. In fact, as leaders, what we need to learn 他们是不一样的事实上，作为领导者，我们需要了解的
is that we can influence the quality of that unit of production by creating the conditions for our employees to live their calling. 是我们其实可以影响每个单位产量的质量通过从实际中创造条件给我们的员工去找到他们的价值。
In Vivian's case, her unit of production isn't the tangible hours she works, it's the intangible difference she makes during that one hour of work. 从薇薇安的例子中，她的单位产量并不是可以计算的她工作的每个小时而是她所做到的那些不可触摸的区别在那一小时的
工作中。（86）
85 I've taken that Robert Kennedy quote, and I've turned it into a new balance sheet for just a moment here. 我也曾经用过罗伯特肯尼迪的这句话，我也曾经把它转变成一种新的衡量收支平衡的办法。
This is a collection of things that Robert Kennedy said in that quote. 这实际上是事物的一种结合，罗伯特肯尼迪在他的GDP
GDP counts everything from air pollution to the destruction of our redwoods. 可以计算空气污染红木的污染
But it doesn't count the health of our children or the integrity of our public officials. As you look at these two columns here, 但它并没儿童的健康考虑在内，没把公务员的正直程度考虑在内。当你看在这两栏的时候，
doesn't it make you feel like it's time for us to start figuring out a new way to count, a new way to imagine what's important to us in life? 难道你不觉得这正是我们应该开始从新创造一种新的方式去衡量么一种方式去真正地想象什么才是生活中最重要的东西？Certainly Robert Kennedy suggested at the end of the speech exactly that. He said GDP "measures everything in short, except that which makes life worthwhile." 诚然，罗伯特肯尼迪在他的演讲的末尾提出了完全一致的号召。他说，GDP计算了一切短暂的东西而没有包涵那些使生命变得有价值的东西哇。
Wow. So how do we do that? Let me say one thing we can just start doing ten years from now, at least in this country. 那么我们怎么办呢？在我们开始这么做之前，让我先告诉大家一件事两年前的今天，至少是在这个国家，
Why in the heck in America are we doing a census in 2010? We're spending 10 billion dollars on the census. 为什么在美国我们做了2010年的人口普查我们花了10亿美元。
We're asking 10 simple questions -- it is simplicity. But all of those questions are tangible. 在这个人口普查上面我们只是问了10个非常简单的问题。但是所有的这些问题都是可以触摸的。
They're about demographics. They're about where you live, how many people you live with, and whether you own your home or not. 他们都是关于人口统计学特征的他们是关于你在哪里居住，你和多少人一起住还有你是否拥有你所居住的房子。
That's about it. We're not asking meaningful metrics. We're not asking important questions. We're not asking anything that's intangible. 也就是这些我们并不被问及有意义的度量我们并不被问及重要的问题我们没有问及任何不可见的事物。
Abe Maslow said long ago something you've heard before, but you didn't realize it was him. He said, "If the only tool you have is a hammer, 马斯洛很久以前说过的一些我们以前听说过的，但是你以前并不意识到是他说的他说，“手里拿着个锤子everything starts to look like a nail." 看什么都像是钉子。
84 The reality is, in Western countries, quite often we do focus on the pursuit of happiness as if happiness is something that we have to go out -- 事实上是，在西方国家，通常我们注重对快乐的追求
an object that we're supposed to get, or maybe many objects. Actually, 正如快乐是一种我们必须非常从外部才能得到的一种我们我们理应得到的东西，和很多其他的东西一样
in fact, if you look in the dictionary, many dictionaries define pursuit as to "chase with hostility." 而事实上，如果你查查字典看一下的话，许多字典把这种追求定义为“带着敌意的追逐”。
Do we pursue happiness with hostility? Good question. But back to Bhutan. 我们是带着对抗的情绪追求快乐的么？问的好。再回到不丹。
Bhutan's bordered on its north and south by 38 percent of the world's population. 实际上，在不丹南边和北边的边境生存着这个世界百分之38的人口。
Could this little country, like a startup in a mature industry, be the spark plug that influences a 21st century of middle-class in China and India? 这个小国在一个成熟的工业社会中刚刚起步，就放出万丈光芒，影响了整个二十一世纪的中国和印度的中产阶级？Bhutan's created the ultimate export, a new global currency of well-being, 不丹实际上创造了一种终极的输出，一种新的全球通用的福祉。
and there are 40 countries around the world today that are studying their own GNH. 这个世界上有40个国家正在研究他们自己的GNH。
You may have heard, this last fall Nicolas Sarkozy in France announcing the results of an 18-month study by two Nobel economists, 你也许听过，去年的秋天法国的尼古拉·萨科齐，宣布了获得了诺贝尔奖的经济学家一项18个月研究的研究结果，
focusing on happiness and wellness in France. Sarkozy suggested that world leaders should stop myopically focusing on GDP and consider a new index, 这项研究关注于法国的快乐和幸福。萨科奇提出世界的领导人应该停止目光短浅地只关注GDP关注一种新的指数，
what some French are calling a "joie de vivre index." I like it. Co-branding opportunities. 法国人称之为“幸福指数”我喜欢这个提法。一个品牌合作的机会。
Just three days ago, three days ago here at TED, we had a simulcast of David Cameron, potentially the next prime minister of the UK, 就在三天前，在我来的TED的三天前，我们和大卫.喀麦隆有一个同时联播节目，他可能是下任英国首相，
quoting one of my favorite speeches of all-time, 引用了一个我最爱的一句演讲，
Robert Kennedy's poetic speech from 1968 when he suggested that we're myopically focused on the wrong thing and that GDP is a misplaced metric. 罗伯特肯尼迪在1968年的诗歌演讲当时他提出我们只把目光放在那些错误的事情上GDP是一个错位的度量标准。
So it suggests that the momentum is shifting. 这预示着动机发生了转变。
83 We create the conditions for happiness to occur. In other words, we create a habitat of happiness." 我们创造那些让快乐能够存在的条件。也就是说，我们创造了快乐的栖息地。”
Wow, that's interesting. He said that they have a science behind that art, and they've actually created four essential pillars, 哇，这真是有趣。而且他说他们在这种艺术的背后有一种科学他们实际上创造了四个重要的支柱，
nine key indicators and 72 different metrics that help them to measure their GNH. One of those key indicators is: 9个核心指标和72个不同的度量标准这些能够帮助测量GNH。实际上，其中一个核心指标是
How do the Bhutanese feel about how they spend their time each day? It's a good question. 如何让不丹人感觉到他们是如何度过他们的每一天的呢？这是一个不错的问题。
How do you feel about how you spend your time each day? Time is one of the scarcest resources in the modern world. 如何感觉你的每一天是如何度过的呢？在现代社会社会中，时间是一种最稀缺的资源。
And yet, of course, that little intangible piece of data doesn't factor into our GDP calculations. 可是，诚然这微小的不可见的数据并不影响我们对GDP的计算。
As I spent my week up in the Himalayas, I started to imagine what I call an emotional equation. 所以当我把时间花在喜马拉雅山脉的时候，我开始想象我所谓的一种情感方程式。
And it focuses on something I read long ago from a guy named Rabbi Hyman Schachtel. How many know him? Anybody? 这是很久以前我从拉比.海曼.斯佳特尔读到的。有多少人知道他？有人知道么？
1954, he wrote a book called "The Real Enjoyment of Living," and he suggested that happiness is not about having what you want; 在1954年，他写过一本书，叫做《生活的真正乐趣》他提出快乐并不在于得到你所想要的。
instead, it's about wanting what you have. Or in other words, I think the Bhutanese believe happiness equals wanting what you have -- 而在于你想往你所拥有的。也就是说，我认为不丹人相信快乐等同于想往你所拥有的东西
imagine gratitude -- divided by having what you want -- gratification. 想象一下感恩分割成拥有你所想要的东西满足感。
The Bhutanese aren't on some aspirational treadmill, constantly focused on what they don't have. 不丹人的志趣不至于一些有抱负但枯燥无趣的工作上持续关注与那些他们没有的事物。
Their religion, their isolation, their deep respect for their culture 他们的宗教，他们的与世隔离，
and now the principles of their GNH movement all have fostered a sense of gratitude about what they do have. 他们深深的对自己文化的尊重以及现在GNH运动的原则，这所有的一切都培养了一种对他们所拥有的感恩的情结。
How many of us here, as TEDsters in the audience, spend more of our time in the bottom half of this equation, in the denominator? 我们之中有多少人，作为TED的拥护者，把更多的时间花在这个方程式的底端，分母上呢？
We are a bottom-heavy culture in more ways than one. 我们总是一种底端受重文化所逼迫在很多方面都是如此。
82 Why don't we care more about gross national happiness?" Now, in essence, the king was asking us to consider an alternative
definition of success, 为什么我们不多关注一下一个国家国民的快乐呢？”现在，从本质上来说，这位国王是在让我们去考虑对成功的另外一种定义这是就是GNH,
what has come to be known as GNH, or gross national happiness. 国民幸福总值
Most world leaders didn't take notice, and those that did thought this was just "Buddhist economics." 这个世界上的多少领导者对此并不关心那些有考虑过这些的人认为这些只是“佛教经济学”
But the king was serious. This was a notable moment, because this was the first time a world leader in almost 200 years had suggested that intangible of happiness -- 但是那位国王是认真的这其实是一个值得关注的时刻，因为这是近两百年来第一次有一个世界的领导者提出这种不可见的快乐
that leader 200 years ago, Thomas Jefferson with the Declaration of Independence -- ——再次提出，200年前汤马斯.杰佛逊在他的独立宣言中
200 years later, this king was suggesting that intangible of happiness is something that we should measure, 200年之后这位国王提出了这种无形的快乐是我们应该衡量的，
and it's something we should actually value as government officials. 也是作为政府领导人真正应该重视的。
For the next three dozen years as king, this king actually started measuring and managing around happiness in Bhutan -- 在接下来他当国王的36年中，这位国王甚至开始衡量和管理不丹的快乐。
including, just recently, taking his country from being an absolute monarchy to a constitutional monarchy with no bloodshed, no coup. 也包括最近，把这个国家从一个完全的君主专政政体转变为了一个君主立宪政体没有流血，没有屠杀。
Bhutan, for those of you who don't know it, is the newest democracy in the world, just two years ago. 不丹，对那些不了解这个国家的人来说是一个新型的民主政体，仅仅始于两年前。
So as I spent time with leaders in the GNH movement, I got to really understand what they're doing. 所以当我与这些提倡国民幸福总值运动的领袖们交流，我才逐渐明白他们在做些什么。
And I got to spend some time with the prime minister. Over dinner, I asked him an impertinent question. 当我与这位总理相处时，在一次晚饭时，我问了他一个毫不相干的问题。
I asked him, "How can you create and measure something which evaporates -- in other words, happiness?" 我问他，”你是怎样创造和度量一些空泛易蒸发的东西，换句话来说，快乐？
And he's a very wise man, and he said, "Listen, Bhutan's goal is not to create happiness. “他是充满智慧的人，他回答说：“佛祖的目的并不是去创造快乐。
81 So as leaders, we understand that intangibles are important, but we don't have a clue how to measure them. 所以我们作为领袖，我们明白无形资产的重要性，但是如何实际的去衡量它们，我们没有什么头绪。
So here's another Einstein quote: "Not everything that can be counted counts, and not everything that counts can be counted." 在此我想引用爱因斯坦的一句话：不是所有有价值的都能被计算，并且，不是所有能计算的都有价值。
I hate to argue with Einstein, but if that which is most valuable in our life and our business actually can't be counted or valued, 我并不想与爱因斯坦争论，但是如果那些在我们生命和商业中最有价值的实际上并不能被计数或估价，
aren't we going to spend our lives just mired in measuring the mundane? 我们是否要让我们的一生深陷于衡量那些平淡和不重要的事情呢？
It was that sort of heady question about what counts that led me to take my CEO hat off for a week and fly off to the Himalayan peaks. 正是这类关于什么才有价值的难题使我撇下CEO的身份在一星期内飞向喜马拉雅山脉的顶端。
I flew off to a place that's been shrouded in mystery for centuries, a place some folks call Shangri-La. 我飞向了一个几个世纪以来一直充满了无限迷团的地方，一个叫做香格里拉的地方。
It's actually moved from the survival base of the pyramid to becoming a transformational role model for the world. 这实际上是一个从金字塔的的生存基础成为一个世界的角色转换模型。
I went to Bhutan. The teenage king of Bhutan was also a curious man, but this was back in 1972, 我去了不丹那个年轻的国王也是个有好奇心的人，但这要回到1972年，
when he ascended to the throne two days after his father passed away. At age 17, 他在他父亲去世两天后登上国王的宝座。在他17
岁的时，
he started asking the kinds of questions that you'd expect of someone with a beginner's mind. 他开始问这样一些问题：一些你也许认为幼稚的问题。
On a trip through India, early in his reign as king, he was asked by an Indian journalist about the Bhutanese GDP, the size of the Bhutanese GDP. 在去印度的旅途中，在他称帝的早期，他被一个印度记者问到关于不丹的GDP，不丹GDP的大小的问题。The king responded in a fashion that actually has transformed us four decades later. He said the following, he said: 这位国王的回答方式在四十年之后的今天仍然让我们受益匪浅。他这样说：
"Why are we so obsessed and focused with gross domestic product? “我们为什么要如此痴迷于国内生产总值呢？
80 So we started asking ourselves: What kind of less obvious metrics could we use to actually evaluate our employees' sense of meaning, 因此我们开始自问：什么样的不明显的衡量标准能被我们用来评估我们的雇员的归属感，
or our customers' sense of emotional connection with us? 或我们的客户与我们公司的情感维系程度？
For example, we actually started asking our employees, do they understand the mission of our company, 例如，我们开始询问问我们的员工，是否理解我们公司的目标，
and do they feel like they believe in it, can they actually influence it, 他们是否对此表示认同，他们能否确实的影响到它，
and do they feel that their work actually has an impact on it? We started asking our customers, 他们能否感到他们的工作能够实实在在地实现着为这些目标。我们开始问我们的客户，
did they feel an emotional connection with us, in one of seven different kinds of ways. 问他们是否感觉到与我们之间的情感联系，七种不同情感联系方式之一。
Miraculously, as we asked these questions and started giving attention higher up the pyramid, what we found is we created more loyalty. 出乎意料的是，当我们问这些问题，并开始关注我们的金字塔顶端的更高层次需求时，我们发现我们我们拥有了更多的忠诚。Our customer loyalty skyrocketed. Our employee turnover dropped to one-third of the industry average, 我们客户的忠诚度暴涨。我们的员工离职率降至酒店行业平均职工流动率的三分之一。
and during that five year dotcom bust, we tripled in size. 在五年的互联网危机中，我们的企业规模翻了三倍。
As I went out and started spending time with other leaders out there and asking them how they were getting through that time, 现在，我走出来，花时间与其他领导者交流问他们是如何度过这个困难时期的时候，
what they told me over and over again was that they just manage what they can measure. 他们一次又一次的告诉我他们只是管理那些他们可以衡量的东西，
What we can measure is that tangible stuff at the bottom of the pyramid. They didn't even see the intangible stuff higher up the pyramid. 而那些位于金字塔底部可以衡量的有形的东西。他们甚至不看金字塔中更高层的那些无形的东西。
So I started asking myself the question: How can we get leaders to start valuing the intangible? 所以我开始问自己：如何我们才能让领导者开始重视无形的的东西？
If we're taught as leaders to just manage what we can measure, and all we can measure is the tangible in life, 如果领导者们只是被教育去管理那些可以衡量的，并且所有我们所能衡量的是生命中有形的东西，
we're missing a whole lot of things at the top of the pyramid. 我们就失去了位于金字塔顶部的整个部分。
So I went out and studied a bunch of things, and I found a survey 所以我又去学习一些事情。我发现在一份报告，
that showed that 94 percent of business leaders worldwide believe that the intangibles are important in their business, 其中显示世界上百分之九十四的商业领袖相信无形资产对于他们企业至关重要，
things like intellectual property, their corporate culture, their brand loyalty, 例如知识产权、企业文化、品牌忠诚度等。
and yet,only five percent of those same leaders actually had a means of measuring the intangibles in their business. 然而这些领袖中只有5%的人有办法衡量这些在企业中的无形资产.
79 I took one psychology class in college, and I learned about this guy, Abraham Maslow, as many of us are familiar with his hierarchy of needs. 我在大学里上过一门心理学的课程，正如你们很多人一样，我从亚伯拉罕.马斯洛那儿学到了“需求层次理论”。
But as I sat there for four hours, the full afternoon, reading Maslow, I recognized something that is true of most leaders. 我在那里坐了
四个小时，整个下午都在阅读读马斯洛的经典，我确实意识到一些适用于多数领导者的东西。
One of the simplest facts in business is something that we often neglect, and that is that we're all human. 而商业中最简单的事实之一是一些通常被我们忽略的东西。我们都是人。
Each of us, no matter what our role is in business, has some hierarchy of needs in the workplace. 我们每个人，无论我们在商场上扮演着怎样的角色，在工作岗位上，我们都有着一些不同层次的需求。
So as I started reading more Maslow, what I started to realize is that Maslow, later in his life, 所以当我更多阅读马斯洛的著作时，我开始意识到马斯洛在晚年的时候
wanted to take this hierarchy for the individual and apply it to the collective, to organizations and specifically to business. 尝试着将这种个人的需求的不同层级应用在集体层面，应用在组织中，尤其在商业企业中。
But unfortunately, he died prematurely in 1970, and so he wasn't really able to live that dream completely. 但不幸的是，他在1970年早逝了所以他不能见证这一梦想的实现。
So I realized in that dotcom crash that my role in life was to channel Abe Maslow. 所以我意识到在互联网爆炸后，传承马斯洛的理论，成了我生命中的一项重要的任务。
And that's what I did a few years ago when I took that five-level hierarchy of needs pyramid and turned it into what I call the transformation pyramid, 这我几年前开始把他的五级需求金字塔转变成了我的三级转变金字塔
which is survival, success and transformation. It's not just fundamental in business, it's fundamental in life. ——生存，成功和转变这不只是商业的根本，它也是生活的根本。
And we started asking ourselves the questions about how we were actually addressing the higher needs, 我们开始问自己，如何才能真正的解决更高级的需求，
these transformational needs for our key employees in the company. 我们公司核心员工的转变的需求。
These three levels of the hierarchy needs relate to the five levels of Maslow's hierarchy of needs. 需求层级中的这三个层次实际上与马斯洛的五级需求紧密联系。
But as we started asking ourselves about how we were addressing the higher needs of our employees and our customers, I realized we had no metrics. 但当我们开始问自己如何解决我们公司员工和客户的更高层次需求时，
We had nothing that actually could tell us whether we were actually getting it right. 我意识到我们没有任何衡量标准我们不知道我们怎样做才是对的。
78.What counts for Vivian was the emotional connection she created with her fellow employees and our guests. 对薇薇安来说意义在于与她的同事和客户之间的情感交流。
And what gave her inspiration and meaning was the fact that she was taking care of people who were far away from home. 给予她鼓励和内涵的实际上是，她所照顾的那些身在异乡的人们。
Because Vivian knew what it was like to be far away from home. 因为她深知远离家乡是怎样的一种感觉。
That very human lesson, more than 20 years ago, served me well during the last economic downturn we had. 这非常感人的一课，在超过二十年里，在这次经济危机中，更是让我受益良多。
In the wake of the dotcom crash and 9/11, San Francisco Bay Area hotels went through the largest percentage revenue drop in the history of American hotels. 在从互联网泡沫和911事件觉醒过来之后，三藩市海湾地区的酒店业经历了在美国酒店业历史上最惨重的的收入暴跌。
We were the largest operator of hotels in the Bay Area, so we were particularly vulnerable. 我们曾经是海湾地区最大的酒店运营商因此我们的损失尤其惨重。
But also back then, remember we stopped eating French fries in this country. Well, not exactly, of course not. 更糟糕的是，我们从那时起停止使用法国薯片.而，准确说来，它不是法国的。
We started eating "freedom fries," and we started boycotting anything that was French. Well, my name of my company, Joie de Vivre，我们开始吃“自由薯片”我们开始抵制一切来自法国的东西而，我公司的名字，joiedevivre，
so I started getting these letters from places like Alabama and Orange County saying to me that they were going to boycott my company 所以我开始收到许多来自阿拉巴马和橘郡的信件，通知我他们即将要抵制我的公司，
because they thought we were a French company. And I'd write them back, and I'd say, 原因在于他们以为我们是一家法国公司。然后我给他们回信说，
"What a minute. We're not French. We're an American company. We're based in San Francisco." And I'd get a terse response: "Oh, that's worse." “等等，我们不是法国公司。我们是美国公司，我们的公司总部在三藩市。“然后我接到一个精炼的回答：那更糟糕！So one particular day when I was feeling a little depressed and not a lot of joie de vivre, 在一个特别的日子，我感觉异常沮丧甚至找不到生活的乐趣时，
I ended up in the local bookstore around the corner from our offices. 我走进了一间坐落在我们办公室楼边的本地书店。
And I initially ended up in the business section of the bookstore looking for a business solution. 我先去看了和经商有关的书籍，寻找一个商业解决方案。
But given my befuddled state of mind, I ended up in the self-help section very quickly. 可是我感觉到头昏脑胀，我快速浏览了有关自助的书籍。
That's where I got reacquainted with Abraham Maslow's "hierarchy of needs." 在那儿，我重新认识了亚伯拉罕.马斯洛的人类需求等级的理论。
77.I'm going to talk about the simple truth in leadership in the 21st century. In the 21st century, we need to actually look at 我要讲述的是在21世纪中关于领导力的一个简单的道理。在21世纪，
and what I'm actually going to encourage you to consider today -- is to go back to our school days when we learned how to count. 实际上我们需要看重的--也是我今天鼓励你们考虑的--回到我们上学的日子，在那时我们学习了如何算数。
But I think it's time for us to think about what we count. Because what we actually count truly counts. 但实际上我认为，是时候考虑下我们要算些什么。因为那些我们被我们算的东西才是真正有价值的。
Let me start by telling you a little story. This is Van Quach. She came to this country in 1986 from Vietnam. 先让我给你们讲一个小故事吧。这是温.果奇。她在1986年从越南来到美国。
She changed her name to Vivian because she wanted to fit in here in America. Her first job was at an inner-city motel in San Francisco as a maid. 她改了个新名字，薇薇安因为这样她想更好地融入美国社会。她的第一份工作是在三藩市市中心的一个汽车旅馆当女佣。
I happened to buy that motel about three months after Vivian started working there. So Vivian and I have been working together for 23 years. 在薇薇安在那儿工作了大约三个月后，我恰巧买下了那个汽车旅馆。也就是说实际上，我和她一起工作了23年之久。With the youthful idealism of a 26-year-old, in 1987, I started my company and I called it Joie de Vivre, a very impractical name, 我26岁，正是年轻、充满理想主义情怀的时候1987年，我创办了我的第一间公司，取名为joiedevivre（法语：生活的乐趣），一个花哨但并不实用的名字，
because I actually was looking to create joy of life. 因为我的本意是想去创造生活的乐趣。
And this first hotel that I bought, motel, was a pay-by-the-hour, no-tell motel in the inner-city of San Francisco. 我买下的第一个酒店，是个汽车旅馆，是一个计时付费的，人人都愿意住宿的旅馆。坐落在三藩市的市中心。在
As I spent time with Vivian, I saw that she had sort of a joie de vivre in how she did her work. 我和薇薇安交往的过程中我发现她总能从她的工作中找到生活的乐趣。
It made me question and curious: How could someone actually find joy in cleaning toilets for a living? 这使我很好奇并且困惑：一个人怎么能在清洁厕所这种工作中找到乐趣呢？
So I spent time with Vivian, and I saw that she didn't find joy in cleaning toilets. 因此我与薇薇安呆在一起，后来我发现她并不是在清洁厕所时找到乐趣。
Her job, her goal and her calling was not to become the world's greatest toilet scrubber. 她所追求的目标和价值并不是成为这世界上最成功的厕所刷洗工。
76.Probably the most important third-party development came from a little company in Virginia called Summize. 这其中最重要的第三方程序或许要算来自佛吉尼亚州的小公司Summize公司的产品了。
Summize built a Twitter search engine. And they tapped into the fact that 他们做了一个Twitter搜索引擎。他们利用了这样一个事实：if you have millions of people around the world talking about what they're doing and what's around them, 如果全世界有数百万人在谈
论着他们正在做的或是他们身边发生的事情，
you have an incredible resource to find out among any topic or event while it's going on. 那你有机会从这些海量的信息中了解到任何事情的进展。
This really changed how we perceived Twitter. For instance, here's what people are saying about TED. 这真的改变了我们对Twitter的理解。例如，这里显示的是人们对TED的评论。
This is another way that our mind was shifted, and Twitter wasn't what we thought it was. 我们的想法进一步地改变Twitter并不仅是我们当初想象的那样。
We liked this so much we actually bought the company and are folding it into the main product. 我们非常喜欢它，以至于我们买下了这家公司，现在它成了我们一个主要产品。
This not only lets you view Twitters in different ways, but it introduces new use cases as well. 这不仅使你从不同的角度看待Twitter，同时也带来了新的使用方法。
One of my favorite is what happened a few months ago when there was a gas shortage in Atlanta. 我最欣赏的一件事情发生在几个月前，当时亚特兰大汽油短缺，
Some users figured out that they would Twitter when they found gas, where it was, and how much it cost, 一些用户想到用Twitter记下他们在哪发现的汽油，价格是多少，
and then appended the keyword "#atlgas" so that other people search for that and find gas themselves. 然后加上关键字“#altgas”这样其他人就可以搜索这个关键字并知道哪有汽油了。
And this trend of people using this communication network to help each other out goes far beyond the original idea of just keeping up with family and friends. 人们这种通过现代交流网络互相帮助的趋势远远超越了当初Twitter仅仅为了让人们方便地和家人、朋友交流的设想。
It's happened more and more lately, whether it's raising money for homeless people or to dig wells in Africa or for a family in crisis. 这样的事情最近越来越多，有关于为无家可归的人筹钱的，有关于去非洲挖井的，还有关于帮助处于危机中的家庭的。
People have raised tens of thousands of dollars over Twitter in a matter of days on several occasions. 有时人们在几天内就通过Twitter 募集了数万元，
It seems like when you give people easier ways to share information, more good things happen. 这样看来，人们如果有了更容易的分享信息渠道，更多有益的事情就会发生。
I have no idea what will happen next with Twitter. But I've learned to follow the hunch, but never assume where it will go. Thanks. 我不知道今后Twitter将会如何，但我学会了跟随直觉，并且从不假设结局。谢谢。
75.Probably the most important third-party development came from a little company in Virginia called Summize. 这其中最重要的第三方程序或许要算来自佛吉尼亚州的小公司Summize公司的产品了。
Summize built a Twitter search engine. And they tapped into the fact that 他们做了一个Twitter搜索引擎。他们利用了这样一个事实：if you have millions of people around the world talking about what they're doing and what's around them, 如果全世界有数百万人在谈论着他们正在做的或是他们身边发生的事情，
you have an incredible resource to find out among any topic or event while it's going on. 那你有机会从这些海量的信息中了解到任何事情的进展。
This really changed how we perceived Twitter. For instance, here's what people are saying about TED. 这真的改变了我们对Twitter的理解。例如，这里显示的是人们对TED的评论。
This is another way that our mind was shifted, and Twitter wasn't what we thought it was. 我们的想法进一步地改变Twitter并不仅是我们当初想象的那样。
We liked this so much we actually bought the company and are folding it into the main product. 我们非常喜欢它，以至于我们买下了这家公司，现在它成了我们一个主要产品。
This not only lets you view Twitters in different ways, but it introduces new use cases as well. 这不仅使你从不同的角度看待Twitter，同时也带来了新的使用方法。
One of my favorite is what happened a few months ago when there was a gas shortage in Atlanta. 我最欣赏的一件事情发生在几个月
前，当时亚特兰大汽油短缺，
Some users figured out that they would Twitter when they found gas, where it was, and how much it cost, 一些用户想到用Twitter记下他们在哪发现的汽油，价格是多少，
and then appended the keyword "#atlgas" so that other people search for that and find gas themselves. 然后加上关键字“#altgas”这样其他人就可以搜索这个关键字并知道哪有汽油了。
And this trend of people using this communication network to help each other out goes far beyond the original idea of just keeping up with family and friends. 人们这种通过现代交流网络互相帮助的趋势远远超越了当初Twitter仅仅为了让人们方便地和家人、朋友交流的设想。
It's happened more and more lately, whether it's raising money for homeless people or to dig wells in Africa or for a family in crisis. 这样的事情最近越来越多，有关于为无家可归的人筹钱的，有关于去非洲挖井的，还有关于帮助处于危机中的家庭的。
People have raised tens of thousands of dollars over Twitter in a matter of days on several occasions. 有时人们在几天内就通过Twitter 募集了数万元，
It seems like when you give people easier ways to share information, more good things happen. 这样看来，人们如果有了更容易的分享信息渠道，更多有益的事情就会发生。
I have no idea what will happen next with Twitter. But I've learned to follow the hunch, but never assume where it will go. Thanks. 我不知道今后Twitter将会如何，但我学会了跟随直觉，并且从不假设结局。谢谢。
74.Politicians have recently begun Twittering. In fact, there's 47 members of Congress who currently have Twitter accounts. 政客们最近也开始使用Twitter了。实际上，47位国会成员拥有Twitter账户。
And they're Tweeting, in some cases, from behind closed-door sessions with the President. 有的时候，他们会在和总统开会发出Twitter。
In this case, this guy's not liking what he's hearing. 看来，这家伙并不喜欢自己所听到的事情。
The President himself is our most popular Twitter user, although his tweets have dropped off as of lately, 总统本人就是最受欢迎的Twitter用户，尽管近来他不怎么在上面发言了，
while Senator McCain's have picked up. As have this guy's. 不过麦凯恩参议员的Twitter使用频率却开始增加。这个人也是。Twitter was originally designed as pretty much a broadcast medium. Twitter最初只不过被设计成一个广播媒介。
You send one message and it goes out to everybody, and you receive the messages you're interested in. 你发送的信息能被其他人收到，同时，你也能收到自己感兴趣的信息。
One of the many ways that users shaped the evolution of Twitter was by inventing a way to reply to a specific person or a specific message. 但用户们还自己发明了很多Twitter的新用法，例如，回复消息给特定的人，或者回复某条特定的消息。
So, this syntax, the "@username" that Shaquille O'Neal's using here to reply to one of his fans was completely invented by users, 比方说，大鲨鱼奥尼尔在这使用“@用户名”来回复他的某个粉丝，这种用法就完全是用户们自己发明的。
and we didn't build it into the system until it already became popular and then we made it easier. Twitter本来并不支持这种用法，直到大家都开始这么用的时候，我们才增加了这个功能，方便用户。
This is one of the many ways that users have shaped the system. 上面说到的只是用户帮助改进Twitter的众多方式之一。
Another is via the API. We built an application programming interface, 还有一种方法是借助于API（应用编程接口）。
which basically means that programmers can write software that interacts with Twitter. 我们提供了一些API，这样程序员可以编写其他程序来和Twitter交互。
We currently know about over 2,000 pieces of software that can send Twitter updates, interfaces for Mac, Windows, your iPhone, your BlackBerry ... 目前大约有2000种程序可以发送Twitter信息，他们可以运行在Mac，Windows，iPhone或黑莓上...
as well as things like a device that lets an unborn baby Twitter when it kicks or a plant Twitter when it needs water. 同时，还有的设备可以在胎儿踢腿时发出Twitter信息，或者当植物需要浇水时发出Twitter信息。
73.So for instance ,I may Twitter right now that i am giving a talk in TED, 例如，我现在就可以用Twitter发一条消息说我正在TED 上作演讲。
and in my cases ,when I hit "send" UP to 60,000 people will receive that message in a matter of seconds . 这是件很平常的事。对于我来
说，当我选择发送后，几秒内，将有超过6万人会收到这条信息。
Now ,the fundamental ideas that Twitter lets people share moments of their lives whenever they want ,either the momentous occasions or mundane ones. Twitter的基本理念就是让人们随时分享他们生活中的任意时刻。不管是意义非凡的场合，还是日常世俗的时候。It is by sharing these moments as they are happening that let people feel more connected and in touch despite distance in the real time . 通过分享这些正在发生的时刻人们感觉彼此间的距离更近，联系更加紧密，尽管他们不在一起。
This is the primary use we thought Twitter from the beginning and what we got excited 我们开始时觉得这就是Twitter的主要用途，也让我们相当兴奋。
What we didn't anticipate was the many, many other uses that would evolve from this very simple system. 我们没有料到这个简单的系统竟然衍生出了许多其它的用途。
One of the things we realized was how important Twitter could be during real-time events. 我们发现，在突发事件中，Twitter可以发挥非常重要的作用。
When the wildfires broke out in San Diego, in October of 2007, 2007年10月圣地亚哥发生了严重的火灾，
people turned to Twitter to report what was happening and to find information from neighbors about what was happening around them. 人们依靠Twitter报告火灾近况并通过周围邻居在Twitter上发布的消息来了解自己周围的情况。
But it wasn't just individuals. The L.A. Times actually turned to Twitter to dispense information as well, 不仅是一般人，实际上，洛杉矶时报也依靠Twitter发布信息，
and put a Twitter feed on the front page, and the L.A. Fire Department and Red Cross used it to dispense news and updates as well. 并在网站首页上放了一个Twitter订阅地址同时，洛杉矶消防部门以及红十字会也通过Twitter发布各种最新的消息。
At this event, dozens of people are Twittering and thousands of people are following along because they want to know what it feels like to be here and what's happening. 这场灾难中，许多人在使用Twitter发布消息Twitter上也有成千上万的人在关注着事件进展因为大家都想知道亲临现场是什么感觉，也想知道最新的情况。
Among the other interesting things that have cropped up is many things from businesses, Twitter上还有很多有趣的事，其中不少和商业或营销活动有关，
from marketing and communications and predictable things to an insanely popular Korean barbecue taco truck that drives around L.A. 也有很多通讯报道或是事件预报。比如，一辆很火爆的韩式煎玉米饼快餐车在洛杉矶转来转去，
and Twitters where it stops causing a line to form around the block. 在Twitter上公布自己下一站停靠点，结果食客们都在那里排队等待。
72.Four years ago ,on the TED’s stage,I annouced a company as working with at the time called Odeo. 四年前，我在TED上，介绍了当时工作的公司Odeo。
And because of that announcement we got a big article in the New York Times which led to more press ,which led to more attention , 由于那次演讲，纽约时报为我们写了一大篇文章，然后它又带来了更多媒体的报道，吸引了更多关注。
and me deciding to become the CEO of that company ,whereas I was just an adviser and raising around venture captital and ramping up a hiring . 之后我决定要当这家公司的CEO——那之前我只是个顾问——并成功获得风险投资同时招聘更多人才。
One of the guys I hired was engineer named Jack Dorsey,and a year later,we were trying to decide which way to go with Odeo . 我招了一名叫Jack Dorsey的工程师，当一年后我们商量Odeo的发展方向时，
Jack presented an idea that he had been thinking around with for a number of years based around sending simple status and updates . Jack提出了一个他捉摸了好几年的点子基本上就是个能向朋友们发送简单消息的想法。
So we kind of put the two into together .in the eraly 2006,we launched Twitter as a side project to Odeo. Odeo当时也在探索短信服务，所以我们差不多是想将他们两结合在一起。2006年初，作为Odeo的一个业余项目，Twitter项目开始进行。
Now,it is hard to justify doing a side project at a start up where focus is so critical . 现在很难说搞业余项目是不是个好主意，因为对于初创型企业，专注是至关重要的。
But I had actuallly launched Blogger as a side projet to my previous company thinking that it was so little thing we do on the side . 但事实上，我在前一家公司推出的Blogger服务，也是一个业余项目。我当时想这只不过是个随便搞一下的小玩意。
And it ended up taking over not only the company but my life for the next five or six years . 结果它不但占据了整个公司也占据了我之
后五、六年的生活。
So i learned to kind of follow hunches even though you cant necessarily justify them or know where they are going to go . 从中我学会了跟随直觉，尽管你不知道它是否正确，也不知道它会发展成什么样子。
And that 's kind of what is happenking with twitter time after time . 这种情况又一次发生在了Twitter身上。
So for those of you unfamiliar ,Twitter is based around very simple .seemingly trivial concept:you say what you are doing in 140 characters or less . 那么，对于那些不熟悉Twitter的人，它基于一个非常简单，甚至微不足道的概念。你用不超过140个字说自己在做什么，
And people who are interested in you get those updates .If they are really interested,they get the updated as a text message on their cell phone . 对你感兴趣的人就会收到这些消息。如果真的十分感兴趣，他们甚至可以通过短信在手机上获得这些信息。
71.OK, I said, let's go for it. 我说：“好。那我们就这么做吧。”
The two became Lakers, and then it only remained to have a guru with mythical statistics, Phil Jackson. 就这样，这两人成了湖人队的成员。就剩下菲尔·杰克逊这个有着神秘魔力的人物还没说到了。
Another Hall of Famer added to my cup, which no doubt was runneth over. Another three championships, each one distinct and flavorful. 有了这样一个名人堂巨星在我的队伍里，我别提有多髙兴了。所以之后我们捧得了三年的冠军。每一次都贏得那么不同寻常。But chapter two had an ending as well. We had a few bad years. We missed the playoffs another time, the second in my 31 years. 这第二章的结局很好，但是之后我们又经历了一段糟糕的时间。在我31年的职业生涯里，我们第二次错过了季后赛。
But good fortune was still on my side. He listened to my plea when I said Come back, Phil, come back! 不过，幸运之神还是眷頋我们。我哀求道：“回来吧，菲尔，回来吧丨”
I mixed in a little Spanish future Hall of Famer named Gasol, and voila! Another two championships. 我招进了有西班牙血统的、将来会在名人堂占有一席之地的加索尔。瞧吧，我们就又得到了两次冠军，
Life is good, life is sweet. I am blessed with a wonderful family, who have helped me and guided me every step of the way. 生活是美好的，生活是甜美的。我有幸拥有这样美好的家庭，他们帮助我，指引我在这条道路上前进。
This support is the best anybody could ever have. I say thank you, my children. 这种支持是相当难得的。孩子们，我要对你们说声谢谢。
So you see it's really not such a miracle I'm here. These men put their hands together, their souls together, and brought me with them. 所以，我站在这里完全不是一个奇迹。是我们的队员们手拉着手，团结一心，把我带到这个奖台上的。
And I thank each and every one of you from the bottom of my heart. 我从心底里感谢每一个人。
70.We lost the next year, but we gained another heroic figure in Pat Riley. He was the man who brought four championships to Los Angeles. 第二年我们输了，但是我们获得了另一个英雄般的成员帕特·赖利。他的到来使湖人队获得四次冠军。
What a career, what glory, what fun to have you as my guardian angel. Jerry West decided another Hall of Famer, so he drafted James Worthy. 多么辉煌的职业生涯！多么光荣！湖人拥有你这位守护天使是多么令人高兴的事啊！杰里·韦斯特决定了另一个名人堂成员的命运。他招进了詹姆斯·沃西，
Big Game James, certainly one of the nicest men anybody will ever meet. 这个相当和善的人。
There were times when I would sit in the locker room, and I would be surrounded by five Hall of Famers. 有好几次，在更衣室里，聚集在我周围的是五个名人堂的巨星。
As a fan, you can't imagine how wonderful that feels. 我这个粉丝的兴奋之情难以想象。
Still, it couldn't last. We had a few rough years. We missed the playoffs one year -- something unheard of in Lakerland 这种状态没有持续多长时间。球队过了几年艰难的曰子。我们有一年竞然错过了季后赛，这是湖人队有史以来从未听说过的！
and then the chapter two begins. Jerry West comes to me and says he has an eye on a 17-year-old phenomenon, Kobe Bryant. 之后，我篮球职业生涯的第二章掀开了。有一次，杰里·韦斯特到我这里来，说看上了一个17岁的叫科比·布莱恩的孩子。
I said, Great, in three or four years, he'll be good. 我说：“好啊！三四年之后，他应该会很棒的。”
He said, No. Now. 他说：“不是！他现在就很棒。”
I said, What? 我说：“什么？”
Well, not only that, Jerry, he was telling me, also Shaq has said he wants to come to Los Angeles. “呃，不仅这样，杰里，”他告诉我
说，“沙奎尔·奥尼尔也表示想到湖人来打球。
This could be the greatest one-two punch in the history of basketball. 这将是篮球历史上最棒的组合了！”
69.After two years of endless negotiations, I purchased the Los Angeles Lakers. What a dream come true. 经过两年无休止的谈判后，我终于买下了洛杉矶湖人队。梦想终于实现了！
And then my path to my presence here began. It is difficult to explain the excitement and the reverence the first day, 从那之后，我的这段职业生涯幵始，并最终使我站在了今天的奖台上。买下湖人队后的第一天，
when Jerry West and Bill Sharman came into my office. I couldn't believe I was suddenly in charge a legendary franchise, 杰里·韦斯特和比尔·拉塞尔走进我的办公室，那一刻我的激动和兴奋之情难以言表。当时我真的无法相信：自己突然拥有了经营这支富有传奇色彩的球队的特权；
and that my thoughts would influence the future of this team for so many years. 自己的想法将会影响这支球队这么多年。
This is the way every owner should begin -- two of the most knowledgeable Hall of Famers of all time. 也许每个球队老板都是这么开始的——他们俩永远是名人堂里最博学的两个人。
And this was just the beginning. The next step, we drafted Earvin "Magic" Johnson, surely one of the most gifted athletes in any sport at any time. 这仅仅是开始，接下来，我们招进了重要的球员——“魔术师”埃尔文·约翰逊。他无疑是篮球运动史上的一位天才。
His exploits and personality elevated the franchise to the heavens. 他的成绩和人格魅力使我们的球队焕发光彩。
We became, and still are, the very best of friends. How many fabulous hours we spent together. 我们成为了最好的朋友，现在还是。我们一起度过的那些时光是多么美好啊！
Chocolate donuts, playing pool. Playing ping pong -- he used to let me win, incidentally. 我们一起吃巧克力甜甜圈，玩桌球，打乒乓球等。对了，他经常故意让我贏。
He was always a promoter. Well by now, I was beginning to feel that I was walking on a golden path. 他可是这方面的好手。从那时起我觉得自己正走在金光大道上。
The first year, we won the championship. The first day of practice, I was introduced to yet another larger-than-life player, Kareem Abdul-Jabbar. 第一年里，湖人获得了冠军。第一天训练的时候，别人把我介绍给了另一位富有传奇色彩的人物——卡里姆·阿卜杜·贾巴尔。
The greatest scorer in history. What a thought I had. Happiness, knowing he played for the Lakers. My Lakers! 他是有史以来最伟大的投手！看我多么有想法啊！这个新成员的注入使我高兴万分。他将会为湖人效命了！我的湖人队啊！
68I guess you can tell I'm happy to be here. In fact, I'm probably happier than anyone, because most of the people that come up here have an inkling of the idea that someday they may make the Hall of Fame. Believe me, when I was 21, I never thought I'd be enshrined with Magic Johnson, Larry Bird, Michael Jordan. In high school, I was on overly competitive but under-ly endowed player. I turned to heavy studies, and eventually won a scholarship to the University of Wyoming. I worked hard at the books, but I always took time to watch Wyoming play. 想大家能够看得出来，我很高兴来到这里。事实上，也许我比在座的各位更感到高兴，因为来到这里的大多数人可能都没有想到自己有一天会成为名人堂的成员。相信我，当我21岁的时候我从未想过自己将来有一天能够与“魔术师”约翰逊，拉里·伯德，还有迈克尔·乔丹享有同样的光环。在高中时，虽然我在球场上非常争强好胜，但是我并不是有天赋的运动员。所以我开始努力学习，最后考上了怀俄明州大学并获得了奖学金。大学期间，虽然我经常把时间花在读书上，但也总会抽出时间去看怀俄明州的球赛。
A lot of people don't know this, as a matter of fact -- Wyoming won the NCAA basketball championship (in 1943). 估计大家都不知道，怀俄明队曾荣获过美国大学体育总会篮球赛的冠军。
After my university graduation at Wyoming, I went to graduate school. I had a lot of offers, but I chose the one with the best athletic program: USC. I became a die-hard basketball fan, with early memories of Walt Hazzard kicking the crap out of my beloved Trojans. 我从怀俄明州大学毕业之后，便去读了研究生。当时我收到了很多学校的录取通知书，可是我最终选择了能提供最好运动项目的学校——美国南加州大学。之后我成为了铁杆篮球迷。记得那时沃玆·哈泽德把我心爱的特洛伊人队打得很惨。
I was awarded a PhD in chemistry, and immediately went out to seek my future. Made a lot of money in real estate, and after 15 years I started to dabble in minor league sports. At one time, I owned a tennis team, a soccer team, a volleyball team, and promoted boxing
matches. This entrance into the entrepreneur's side of sports eventually led to me becoming a major league owner. 我获得了化学博士学位，之后马上走出校门开始了未来的征程。我在房地产业嫌了很多钱，15年后，我开始涉足小型联盟运动。有一段时间，我拥有一支网球队、一支足球队、一支排球队，甚至组织过多次拳击比赛。体育赛事企业家的这段经历最终使我成为一支大球队的老板。
67.That exhilarating first conversation provided themes Peter and I returned to for the next six years. 这令人振奋的首次谈话让德鲁克先生和我重新定下了未来六年的目标主题。
How to unleash the creativity and productivity of knowledge workers? How to create free markets for ideas and innovation inside and outside a company? 如何让知识型员工的创造性和生产力释放出来？如何在企业内外为创意和改革营造一个自由的市场？
How to build the organizational agility and flexibility to respond to and to lead change? 如何建立组织的敏捷性和灵活性以应对变革及领导变革？
Peter’s ideas have become a part of P&G. His basic rule was the importance of serving consumers. 德魯克先生的思想已成为了宝洁的一部分。他的根本原则是关注为客人服务的重要性。
And he likes to say the purpose of a business is to create and serve a customer clean and simple. 他喜欢说一门生意的目的是要创造和服务顾客，既简单又直接。
At P&G we have translated this principle into respect for the consumer as boss. 在宝洁，我们把这原则转化为视顾客为你的雇主的宗旨。
Consumer-driven strategy, innovation and leadership are corner stones of P&G success and reflection of the influence Peter has had on me and on our company. 以顾客为先的策略、创新精神和领导力是宝洁成功的重要基石，这也反映了德鲁克先生对我本人及我们公司的影响。
The greatest lesson I took away is the over- arching importance of humanity. 我最大的收获是明白了以人为本的重要性。
Peter believed in human possibilities and he was a force for good in world society. 德魯克先生相信人的无限可能性。他是世界社会的一股正面力量。
Thank you for all you’re doing to spread Peter s thinking and management in China. 十分感谢你们在中国为推动德鲁克先生的理念所做的一切。
The well-off knowledge that Peter left us with will continue to shape business and organizational development for generations to come. 德鲁克先生留给世人的宝贵知识和财富会继续帮助我们的后代组建商业企业并推动组织发展。
Again I would like to thank the Peter F. Drucker Academy and Bright China for this tremendous honor. I am truly grateful. 再次感谢彼得·德鲁克管理学院及光华对我的厚爱，我由衷地感谢们。
66Hi, this is A.G. Lafley. And I would like to extend my deepest thanks to the Peter F. Drucker Academy in Hong Kong and Beijing 各位好，我是阿兰·乔治·雷夫利。在此十分感激香港和北京的彼得·德鲁克管理学院。
for being chosen among the first Honoary Drucker Fellows. 我非常高兴能成为首批彼得·德鲁克管理学院的荣誉院士。
I am honored and I am humled to be among such distinguished list of fellow honor ace. 能路身这么非凡的荣誉院士名单内，我感到很荣幸也很惭愧。
Peter Drucker continues to be a great influence on me. I did not realize it at the time but I grow up with Peter. 彼得·德鲁克先生一直对我有莫大的影响，当时我并没有意识到，但是我却是在彼得·德鲁克先生的影响下成长起来的。
My father spent 25 years in management at GE and another decade in Chase Manhattan. 我的父亲在通用电气做了25年的管理工作，又在美国大通曼哈顿公司工作了10年。
He met Peter at GE’s Crotonvile management and training facility in the 1950s and always had Drucker’s books and he studied at home. 他是在20世纪50年代在通用电气的克劳顿管理及培训资源中心认识彼得的。此后我父亲在家经常学习德鲁克先生的著作。Though I had no interest in business as a high school or undergraduate student I would read through Drucker classic 尽管我在高中及大学时期对商业并不感兴趣，但我已经拜读过德鲁克先生的经典著作，
such as The Effective Executive and The Practice of Management. 如《卓有成效的管理者》及《管理的实践》。
Later, when I was in the United States navy I grew more interested in business, well running service and retail operations at US air base in Japan. 之后当我在美国海军工作时开始对商业感兴趣了。因为我当时负责美国海军航空驻日基地的服务与零售营运。
And I returned to Drucker. 我重读了德鲁克的著作。
I finally meet Peter in person at 1999. We talked for several hours for every question I posed Peter had one or two more things to think about. 我最终在1999年有幸亲自拜会了德鲁克先生。我们交谈了数个小时，我所提出的每一个问题，德鲁克先生都有一个或更多的想法和思考。
Persistently he urged me to choose to focus on a few wide strategies and decisions that would make a great difference for P&G. 他不断地激励我选择关注一些宏观的策略和商业决定以使得宝洁（P&G )卓尔不凡。
He challenged me to understand the unique leadership challenges of managing and organization of knowledge workers in the 21st century. 他也让我明白管理21世纪的知识工作者们是当今领袖所面对的独特挑战。
65.It is 35 degrees, raise the price by 15 pfennigs. "已经35 度了，提高价格15 分尼。"
Soon we will see this hyper standard network world made up of a trillion interconnected intersecting devices. 很快我们就会看到这种由上万亿的互相交叉连接着的设备构成的网络世界。
And this will intersect with the data capability I spoke of early -- pervasive computing meets deep computing. 这和我刚才讲到的数据能力是相互交叉的，也就是说，普遍计算和深入计算是相交叉的。
Companies and institutions will amass more data, more information than ever in history. 各种企业和各种机构将可以比以前聚集更多的数据、更多的信息。
And for the first time they will be able to do something productive with the turn raw data into knowledge 而且它们将第一次能够立即把原始数据变成知识，
and move that knowledge to the right people instantaneously. 并立即把这种知识传送给相关的人。
Personally I believe 我个人认为，
that future leadership companies and by the way future leadership institutions of all kinds will be those who know how to compete and win on the basis of knowledge 未来社会领先的企业和领先的机构将是那些懂得如何在知识的基础上开展竞争的企业和机构，learning, adapting and improving the vital asset we know as information. 他们将懂得学习、适应和改进这种我们称为信息的生死攸关的资产。
一分钟励志英文演讲稿大全 总有一些心灵鸡汤，励志的小故事能给予我们力量，推动我们前行，下面是为你整理的几篇一分钟励志英文演讲稿，希望能帮到你哟。一分钟励志英文演讲稿篇一 ladies and gentlemen , good afternoon! i'm very glad to stand here and give you a short speech. today my topic is "youth". i hope you will like it , and found the importance in your youth so that more cherish it. first i want to ask you some questions: 1、do you know what is youth? 2、how do you master your youth? youth youth is not a time of life, it is a state of mind ; it is not rosy cheeks , red lips and supple knees, it is a matter of the emotions : it is the freshness ; it is the freshness of the deep springs of life . youth means a temperamental predominance of courage over timidity of the appetite , for adventure over the love of ease. this often exists in a man of 60 more than a boy of 20 . nobody grows old merely by a number of years . we grow old by deserting our ideals. years wrinkle the skin , but to give up enthusiasm wrinkles the soul . worry , fear , self dash;distrust bows the heart and turns the spirit back to dust . whether 60 of 16 , there is in every human being 's heart the lure of
we are the world ,we are the future someone said ?°we are reading the first verse of the first chapter of a book, whose pages are infinite?±. i don?t know who wrote these words, but i?ve always liked them as a reminder that the future can be anything we want it to be. we are all in the position of the farmers. if we plant a good seed ,we reap a good harvest. if we plant nothing at all, we harvest nothing at all. we are young. ?°how to spend the youth??± it is a meaningful question. to answer it, first i have to ask ?°what do you understand by the word youth??± youth is not a time of life, it?s a state of mind. it?s not a matter of rosy cheeks, red lips or supple knees. it?s the matter of the will. it?s the freshness of the deep spring of life. youth means a temperamental predominance of courage over timidity of the appetite , for adventure over the love of ease. this often exists in a man of 60 more than a boy of 20 . nobody grows old merely by a number of years . we grow old by deserting our ideals. years wrinkle the skin , but to give up enthusiasm wrinkles the soul . worry , fear , self ¨Cdistrust bows the heart and turns the spirit back to dust . whether 60 of 16 , there is in every human being ?s heart the lure of wonders, the unfailing childlike appetite of what?s next and the joy of the game of living . in the center of your heart and my heart there?s a wireless station : so long as it receives messages of beauty , hope ,cheer, courage and power from men and from the infinite, so long as you are young . a poet said ?°to see a world in a grain of sand, and a heaven in a wild flower, hold infinity in the palm of your hand, and eternity in an hour. several days ago, i had a chance to listen to a lecture. i learnt a lot there. i?d like to share it with all of you. let?s show our right palms. we can see three lines that show how our love.career and life is. i have a short line of life. what about yours? i wondered whether we could see our future in this way. well, let?s make a fist. where is our future? where is our love, career, and life? tell me.yeah, it is in our hands. it is held in ourselves. we all want the future to be better than the past. but the future can go better itself. don?t cry because it is over, smile because it happened. from the past, we?ve learnt that the life is tough, but we are tougher. we?ve learnt that we can?t choose how we feel, but we can choose what about it. failure doesn?t mean you don?t have it, it does mean you should do it in a different way. failure doesn?t mean you should give up, it does mean you must try harder. as what i said at the beginning, ?°we are reading the first verse of the first chapter of a book, whose pages are infinite?±. the past has gone. nothing we do will change it. but the future is in front of us. believe that what we give to the world, the world will give to us. and from today on, let?s be the owners of ourselves, and speak out ?°we are the world, we are the future.?±?a?t￡o3·??óà???ó￠ó??Y?2?? 3·??óà???ó￠ó??Y?2?? ?Y?2??ò?￡o3·??óà???ó￠ó??Y?2?? you will no longer fear making new sounds, showing new facial expressions, using your body in new ways,approaching new people, and
关于青春励志英文演讲稿 everyone has his ownunderstanding of young,it is a period of time of beauty and wonders,only after you have experienced the sour ,sweet ,bitter and salty can you really become a person of significance.thre time of young is limitted,it may pass by without your attention,and when you discover what has happened ,it is always too late.grasping the young well means a better time is waiting for you in the near future,or the situation may be opposite . having a view on these great men in the history of hunmanbeing,they all made full use of their youth time ,to do things that are useful to society,to the whole mankind,and as a cosquence ,they are remembered by later generations,admired by everyone.so do something in the time of young,although you may not get achievements as these greatmen did ,though not for the whole word,just for youeself,for those around! the young is just like blooming flowers,they are so beautiful when blooming,they make people feel happy,but with time passing by,after they withers ,moet people think they are ugly.and so it is the same with young,we are enthusiastic when we are young,then we may lose our passion when getting older and older.so we must treasure it ,don't let the limitted time pass by ,leaving nothing of significance.
关于英语励志演讲稿范文 同学们，你们会写英语演讲稿吗?那关于励志的英语演讲稿该怎么写呢?下面是小编为大家整理了关于英语励志演讲稿范文3篇，希望能够帮到你。 关于英语励志演讲稿范文篇1 I have a dream Every one has his own dream.When I was a little kid ,my dream was even to have a candy shop of my own .But now ,when I am 16 years old ,standing here ,my dreams have already changed a lot. I have got quite different experience from other girls.While they were playing toys at home,while they were dreaming to be the princesses in the story .I was running in the hard rain,jumping in the heavy snow,pitching in the strong wind.Nothing could stop me ,because of a wonderful call from my heart -- to be an athlete.Yeah ,of course ,I'm an athlete,I'm so proud of that all the time . When I was 10 years old ,I became a shot-put athlete.The training was really hard ,I couldn't bear the heavy shot in my hands .But I always believe that "god only help those who help themselves".During those hard days,I find I was growing more quickly than others of the same age.To be an athlete is my most correct choice.But,I quit my team after entering high school
励志的英语演讲稿 目录 第一篇：青春励志英语演讲稿 第二篇：青春励志英语演讲稿 第三篇：励志英语演讲稿 第四篇：青春励志英语演讲稿 第五篇：名人名校励志英语演讲稿 正文 第一篇：青春励志英语演讲稿 everyone has his ownunderstanding of young,it is a period of time of beauty and wonders,only after you have experienced the sour ,sweet ,bitter and salty can you really bee a person of significance.thre time of young is limitted,it may pass by without your attention,and when you discover what has happened ,it is always too late.grasping the young well means a better time is waiting for you in the near future,or the situation may be opposite . having a view on these great men in the history of hunmanbeing,they all made full use of their youth time ,to do things that are useful to society,to the whole mankind,and as a cosquence ,they are remembered by later generations,admired by everyone.so do something in the time of young,although you may not get achievements as these
英语演讲稿3分钟励志English speech 3 minutes inspirational 编订：JinTai College
英语演讲稿3分钟励志 小泰温馨提示：演讲稿是在较为隆重的仪式上和某些公众场合发表的讲话文稿。演讲稿是进行演讲的依据，对演讲内容和形式的规范和提示，体现着演讲的目的和手段，用来交流思想、感情，表达主张、见解；也可以用来介绍自己的学习、工作情况和经验等等；同时具有宣传、鼓动、教育和欣赏等作用，可以把演讲者的观点、主张与思想感情传达给听众以及读者，使他们信服并在思想感情上产生共鸣。本文档根据演讲稿内容要求展开说明，具有实践指导意义，便于学习和使用，本文下载后内容可随意修改调整及打印。 we are the world ,we are the future someone said “we are reading the first verse of the first chapter of a book, whose pages are infinite”. i don?t know who wrote these words, but i?ve always liked them as a reminder that the future can be anything we want it to be. we are all in the position of the farmers. if we plant a good seed ,we reap a good harvest. if we plant nothing at all, we harvest nothing at all.
关于青春励志英语演讲稿 青春是我们挥洒汗水的时期，青春是我们追梦的时期。青春无悔，在自己的青春时光要做到不要留下遗憾。以下是WTT小雅为大家整理了有关于青春励志的英语演讲稿3篇，希望对你有帮助。 关于青春励志英语演讲稿篇1 Leading members and judges, young friends: Hello, everybody! My name is XX, and we are pleased to be able to discuss the pursuit of excellence, dedication youth, this topic, I am going to talk about today is “willing to sacrifice, the fire ignited youth.”; Let the fire burn eternal youth, so that life lightning across the horizon, with all the enthusiasm in exchange for time, there is no end to the dream of youth! I really appreciate the “Agni youth,”; these words inside, and has been encouraging with its own study, work and life. I think that youth should be burned, give off light only value! Burning of one's life may also be corrupt, in that case, I do not want to corrupt, not
英语励志演讲稿范文(一) ladies and gentlemen , good afternoon! i’m very glad to stand here and give you a short speech. today my topic is “youth”. i hope you will like it , and found the importance in your youth so that more cherish it. first i want to ask you some questions: 1、do you know what is youth? 2、how do you master your youth? youth youth is not a time of life, it is a state of mind ; it is not rosy cheeks , red lips and supple knees, it is a matter of the emotions : it is the freshness ; it is the freshness of the deep springs of life . youth means a temperamental predominance of courage over timidity of the appetite , for adventure over the love of ease. this often exists in a man of 60 more than a boy of 20 . nobody grows old merely by a number of years . we grow old by deserting our ideals. years wrinkle the skin , but to give up enthusiasm wrinkles the soul . worry , fear , self –distrust bows the heart and turns the spirit back to dust . whether 60 of 16 , there is in every human being ‘s heart the lure of wonders, the unfailing childlike appetite of what’s next and the joy of the game of living . in the center of your heart and my heart there’s a wireless station : so long as it receives messages of beauty , hope ,cheer, courage and power from men and from the infinite, so long as you are young . when the aerials are down , and your spirit is covered with snows of cynicism and the ice of pessimism, then you are grown old ,even at 20 , but as long as your aerials are up ,to catch waves of optimism , there is hope you may die young at 80. thank you! 英语演讲稿开头 尊敬的评委，尊贵的来宾，女士们，先生们，大家晚上好!能够站在这里进行演说，我感到十分荣幸。今天我将和大家一起分享……honorable judges,distinguished guests,ladies and gentlemen,good evening!I feel really honored to stand here and make a speech.today I'm going to look together with you into this question:…… I love English--英语演讲稿As everyone knows,English is very important today.It has been used everywhere in the world.It has become the most common language on Internet and for international trade. If we can speak English well,we will have more chance to succeed.Because more and more people have taken notice of it,the number of the people who go to learn English has increased at a high speed. But for myself,I learn English not only because of its importance and its usefulness,but also because of my love for it.When I learn English, I can feel a different way of thinking which gives me more room to touch the world.When I read English novels,I can feel the pleasure from the book which is different from reading the translation.When I speak English, I can feel the confident from my words.When I write English,I can see the beauty which is not the same as our Chinese...
励志英文演讲稿大全 英语励志演讲稿范文(一) ladies and gentlemen , good afternoon! i‘m very glad to stand here and give you a short speech. today my topic is ―youth‖. i hope you will like it , and found the importance in your youth so that more cherish it. first i want to ask you some questions: 1、do you know what is youth? 2、how do you master your youth? youth youth is not a time of life, it is a state of mind ; it is not rosy cheeks , red lips and supple knees, it is a matter of the emotions : it is the freshness ; it is the freshness of the deep springs of life . youth means a temperamental predominance of courage over timidity of the appetite , for adventure over the love of ease. this often exists in a man of 60 more than a boy of 20 . nobody grows old merely by a number of years . we grow old by deserting our ideals. years wrinkle the skin , but to give up enthusiasm wrinkles the soul . worry , fear , self –distrust bows
三分钟励志英文演讲稿大全 励志英语演讲是用英语语言的激发力让人心潮澎湃，达到励志效果。下面是小编为你整理的几篇三分钟励志英文演讲稿，希望能帮到你哟。 三分钟励志英文演讲稿篇一 We should learn to stick to our life no matter how difficult the life is and we should learn to love others .It is the flim tellsx me . It is a story talks about a black girl named Precious .Precious isx fat and not beautiful. Her bad temped mother never workx, always cheated others to relieve her ,and atex while watching TV all day.What is worse ,Precious was only 16,but she had pregnant for twice .Out of assumption ,her child is her farther s child .Living in this life ,she alawys imagine to avoid facing her life .Fortunately,with the help and careneof the teacher and doctor ,her life became not so bad . Precious has a tough life ,and if she gives up her life and does not join the adult education ,she will not meet the teacher and her
励志的短篇英文演讲稿:Never, Never Give Up 本文是关于励志的短篇英文演讲稿:Never, Never Give Up，仅供参考，希望对您有所帮助，感谢阅读。 励志短篇演讲稿：Never, Never Give Up we often hear people say, “never give up.” these can be encouraging words and words of determination. a person who believes in them will keep trying to reach his goal no matter how many times he fails. in my opinion, the quality of determination to succeed is an important one to have. therefore, i believe that we should never give up. one reason is that if we give up too easily, we will rarely achieve anything. it is not unusual for us to fail in our first attempt at something new, so we should not feel discouraged and should try again. besides, if we always give up when we fail, we will not be able to develop new skills and grow as people. another reason we should never give up is that we can learn from our mistakes only if we make a new effort. if we do not try again, the lesson we have learned is wasted. finally, we should never give up because as we work to reach our goals, we develop confidence, and this confidence can help us succeed in other areas of our lives. if we never challenge ourselves, we will begin to doubt our abilities. in short, it is important that we do not give up when working for our goals. whether we succeed in the end or not, we will learn something, and what we learn will help us to become better, more confident people. furthermore, if we give up, we have non chance of attaining our goals, but if we keep trying, there is always a chance that we will succeed one day.
篇一：英语励志演讲稿范文 英语励志演讲稿范文(一) ladies and gentlemen , good afternoon! i‘m very glad to stand here and give you a short speech. today my topic is ―youth‖. i hope you will like it , and found the importance in your youth so that more cherish it. first i want to ask you some questions: 1、do you know what is youth? 2、how do you master your youth? youth youth is not a time of life, it is a state of mind ; it is not rosy cheeks , red lips and supple knees, it is a matter of the emotions : it is the freshness ; it is the freshness of the deep springs of life . youth means a temperamental predominance of courage over timidity of the appetite , for adventure over the love of ease. this often exists in a man of 60 more than a boy of 20 . nobody grows old merely by a number of years . we grow old by deserting our ideals. years wrinkle the skin , but to give up enthusiasm wrinkles the soul . worry , fear , self –distrust bows the heart and turns the spirit back to dust . whether 60 of 16 , there is in every human being ?s heart the lure of wonders, the unfailing childlike appetite of what‘s next and the joy of the game of living . in the center of your heart and my heart there‘s a wireless station : so long as it receives messages of beauty , hope ,cheer, courage and power from men and from the infinite, so long as you are young . when the aerials are down , and your spirit is covered with snows of cynicism and the ice of pessimism, then you are grown old ,even at 20 , but as long as your aerials are up ,to catch waves of optimism , there is hope you may die young at 80. thank you! 英语励志演讲稿范文(二) good evening , ladies and gentlemen . i am joy and glad to give you a speech about stress , yes , just the topic you see on the screen. psychologist tell us that stress is a state of worry caused by the problem of living , such as too much work or study , heavy responsibilities , and quickened pace of life . 英语演讲稿开头 尊敬的评委，尊贵的来宾，女士们，先生们，大家晚上好!能够站在这里进行演说，我感到十分荣幸。今天我将和大家一起分享??honorable judges,distinguished guests,ladies and gentlemen,good evening!i feel really honored to stand here and make a speech.today im going to look together with you into this question:?? ：good morning everybody!its my honor to speak here,and i am very glad to share my topic with you. then today id like to talk something about......(大家早上好!能在这里做此次演讲我十分荣幸，也很高兴能跟大家一起分享我的主题，今天我想演讲的是......) (译文：女士们，先生们，大家晚上好!欢迎来到05级英语演讲比赛的现常首先，请允许
青春励志的英语演讲稿五篇 Ladies and Gentlemen： Good afternoon! I’m very glad to stand here and give you a short speech. today my topic is “youth”. I hope you will like it , and found the importance in your youth so that more cherish it. Do you know what is youth? How do you master your youth? Youth is not a time of life, it is a state of mind ; it is not rosy cheeks , red lips and supple knees, it is a matter of the emotions : it is the freshness ; it is the freshness of the deep springs of life . Youth means a temperamental predominance of courage over timidity of the appetite , for adventure over the love of ease. This often exists in a man of 60 more than a boy of 20 . Nobody grows old merely by a number of years . We grow old by deserting our ideals. Years wrinkle the skin , but to give up enthusiasm wrinkles the soul . Worry , fear , self –distrust bows the heart and turns the spirit back to dust . Whether 60 of 16 , there is in every human being ‘s heart the lure of wonders, the unfailing childlike appetite of what’s