Uncertainty Avoidance:
From Hofstede’s Model of Cultural Dimensions, we know that uncertainty avoidance has three ways: technology, law and religion. As the Sino-Japanese joint venture, Guangzhou Honda owns points of both Chinese and Japanese. Chinese stress a middle course which is a kind of high uncertainty avoidance while Japanese pay more attention to embracing culture which usually supports slow changes and usesthe advanced experience of other countries for reference. Thus, Guangzhou Honda’s enterprise cultures is the combination of Chinese culture and Japanese culture, which makes it more adapted to the changed market.
Several years ago, Guangzhou Honda launched the sixth generationAccord in China, which proved a big success. But Honda Company still endeavored to explore the car’s technology rather than stagnation. Gradually, they developed the seventh, eighth and even ninth generation Accord, creating high sales at that time. With the improvement of technology and the need of market, Guangzhou Honda launched CITY before long. Its continuous exploration of technology makes the company adjust to the market!
In order to encourage the staff, Guangzhou Honda carries out a complete evaluation system and incentive system. Employees who pass performance appraisal and have an obvious progress will get salary reward. To guarantee fair and open atmosphere, appraiser and appraise should communicate with each other. Besides, many other competitions, such as working competition and excellent employee recognition, are held to impel subordinates. These rules can really avoid uncertainty of employees, because sometimes they are lazy and irresponsible without any reward.
As for religion, to the majority of Chinese and Japanese, they don’t have religious belief, but they have corporate culture which leads them to work hard as a united team. Actually, they just view difficulties and disasters naturally because everyone knows it’s hard to handle one’s destiny. Therefore, people don’t have to worry about this kind of uncertainty and they just become careful in dairy life.
From the analysis above, we learn about that Guangzhou Honda can deal with uncertainty avoidance commendably.