BEC中级口试题目和答案解析归纳
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BEC中级口语Part1常见问题与答案口语始终是许多中国学生最头疼的单项,尤其是第一局部的free talk,但是这一局部许多题目和答案都是可以提前打算的,下面我们就来看看它常考的问题和答案。
BEC中级口语Part 1 常见问题与答案1.Q:Give me a summary of your current job description. (对你目前的工作,能否做个概括的说明。
)A:I have been working as a computer programmer for five years. To be specific, I do system analysis, trouble shooting and provide software support. (我干了五年的电脑程序员。
详细地说,我做系统分析,解决问题以及软件供给方面的支持。
)2.Q:Why did you leave your last job?(你为什么离职呢?)A:Well, I am hoping to get an offer of a better position. If opportunity knocks, I will take it.(我盼望能获得一份更好的工作,假如时机降临,我会抓住。
)A:I feel I have reached the glass ceiling in my current job. / I feel there is no opportunity for advancement. (我觉得目前的工作,已经到达顶峰,即没有升迁时机。
)3.Q:How do you rate yourself as a professional?(你如何评估自己是位专业人员呢?)A:With my strong academic background, I am capable and competent.(凭借我良好的学术背景,我可以胜任自己的工作,而且我认为自己很有竞争力。
bec中级参考答案BEC中级参考答案BEC中级(Business English Certificate)是由剑桥大学考试委员会开设的一项商务英语考试,旨在评估考生在商务环境中的英语语言能力。
对于想要在商务领域中发展的人来说,取得BEC中级证书是一种重要的资格认证。
本文将提供一些BEC中级考试的参考答案,帮助考生更好地备考和应对考试。
听力部分1. 答案可能是:A解析:在听力材料中,可能会出现一位员工在电话中询问某个产品的价格,而对方回答说是“$20”。
所以,正确答案是A。
2. 答案可能是:C解析:在听力材料中,可能会出现一位员工询问某个产品的交付时间,而对方回答说是“下个星期三”。
所以,正确答案是C。
阅读部分3. 答案可能是:B解析:在阅读材料中,可能会出现一篇关于市场营销的文章,其中提到了“市场调研是了解消费者需求的重要手段”。
所以,正确答案是B。
4. 答案可能是:D解析:在阅读材料中,可能会出现一篇关于公司战略的文章,其中提到了“公司计划扩大国际市场份额”。
所以,正确答案是D。
写作部分5. 答案可能是:In conclusion, effective communication plays a crucial role inbusiness success. It is important for companies to invest in language training programs and encourage employees to improve their language skills. By doing so, businesses can enhance their competitiveness in the global market and build stronger relationships with international partners.解析:在写作部分,可能会出现一篇关于有效沟通在商业成功中的重要性的文章。
BEC商务英语(中级)口语模拟试卷13(题后含答案及解析)题型有:1. INTERVIEW 2. MINI PRESENTATIONS 3. DISCUSSIONSECTION 1 INTERVIEW (ABOUT 3 MIN)How to approach Speaking Test Part One? In this part of the test you answer questions about yourself and about business topics, and express opinions.? Before the exam, think of answers to possible questions about your work or studies, business in your country, and a wide range of business-related matters. Below are some questions of the types which you might need to answer.? In the exam, listen carefully to the questions. Make sure you answer what the examiner asks you. Ask the examiner to repeat a question if necessary, Speak to both the examiner and the other candidate, and listen to what the other candidate says.? Try to give more than just basic answers, and give examples to show what you mean,? Remember that you are being tested on your ability to speak in English, not on your knowledge of specific areas of business. If you do not know an answer, say so, and try to speculate.1. Practise answering these questions. What kind of ,ob would you most like to have? What are the main products made in your home town? How important do you think suitable packaging is for products? What attracts you to buy particular products? What types of business in general do you think will be most successful in the future?正确答案:SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1.Mini presentation’—about 6 minutesIn this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.1. A. WHAT IS IMPORTANT WHEN...? NEGOTIATING ?COMPROMISE ?DISPUTEB. WHAT IS IMPORTANT WHEN...? EMPLOYING TECHNICAL WRITERS ?BEING ABLE TO WRITE WELL ?MEETING TIGHT DEADLINESC. WHAT IS IMPORTANT WHEN...? MANAGING A COMPANY ?COMMUNICATION ?EXECLLENT MANAGER 正确答案:?I’m going to give each of you a choice of 3 topics. I’d like you to choose one of the topics and give a short presentation on it for about a minute. You will have about a minute to prepare for this and you can make notes if you wish while you prepare. After you have finished your talk, your partner will ask you a question.?All right? Here are your topics.[Interlocutor hands each candidate adifferent topic card, and some paper and a pencil for notes]Interlocutor:?Choose one of the topics to talk about. You can make notes.[1 minute’s preparation time. Both candidates prepare their talks at the same time, separately.]Interlocutor:?All right now. Candidate Two, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when managing a company?[Candidate Two talks]One of the most important features in any business is communication. Good communication is required at all stages of the business process.Within individual companies internal communication occur at, and between the various levels. Directors communicate with one another concerning the company’s overall strategy. They inform managers of their plans, and the managers then communicate with other employees. Negotiation are conducted concerning pay and working conditions. Managers communicate decisions and orders and try to improve morale and motivation through good communication. Employees also communicate with each other, for example, over production and wages.Reliable and effective communication is one of the key elements which lead to efficient management of a company.Interlocutor:?Thank you. Now, Candidate One, please ask Candidate Two your question about his/her talk.[Candidate One asks question.]Can you tell me other key elements which lead to efficient management of a company?Candidate Two: The efficient management of a company requires many aspects, both intenal and external. We need good communication, good staff and managers, smooth flow of the capital, etc.Interlocutor:?Thank you. All right. Now, Candidate One, which topic have you chosen, A, B or C? Would you like to talk about what you think is important when employing technical writers?[Candidate One talks]?Firstly, it is very important to be able to write well. This means not only knowing the basics of spelling, grammar and punctuation, but also having the ability to condense and organise complicated information to make it simple to understand. A good writer must also be able to cope with meeting tight deadlines. As far secondly as career prospects are concerned, after gaining valuable experience, many technical writers have the opportunity of taking on management roles. They may then be responsible for the work of other writers within a particular company, or they may prefer to become contractors. This means selling their services through an agency employing many freelance technical writers, who services are charged to companies at an hourly rate.Interlocutor:?Thank you. Now, Candidate Two, please ask Candidate One your question about his/her talk.[Candidate Two asks question.]Which factor is more important, being able to writer well or meeting tight deadlines? Why?Candidate One: I think neither of them can be ignored. We need technical writers being able to write well as well as meeting tight deadlines.Interlocutor:?Thank you[Materials are collected.]SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.2.Discussion—about 5 minutesIn this part of the test you are given a discussiontopic. You have 30 seconds to look at the prompt card, an ex ample of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.1. For two candidatesIneffective time management is one of the major problems throughout the Workforce. You have been asked to put forward some suggestions for improving the situation. Discuss the situation together and decide:?Why poor time management can become a major concern?What procedures could be adopted to ensure that time is managed effectivelyFor three candidatesIneffective time management is one of the major problems throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discuss the situation together and decide:?Why poor time management can become a major concern?What procedures could be adopted to ensure that time is managed effectively?What rules should top managers come up with Interlocutor:?Now this part of the test you are going to discuss together.[Interlocutor points to the card showing the task while giving the instructions below.]Interlocutor:?You have 30 seconds to read the task carefully, and then 3 minutes to discuss and decide about it together. You should give reasons for your decisions and opinions. You don’t need to write any thing. Is that clear?[Interlocutor places the card in front of the candidates.Interlocutor:?I’m just going to listen and then ask you to stop after 3 minutes. Please speak so that we can hear you.[Candidates have about 3 minutes to complete the task.]正确答案:A: Hi, Ms B, you know, everything seem to be in disorder in our company. And that obviously has a lot to do with poor time management.R: That’s the point. So time should be planned ac cording to the importance of the tasks we need to deal with.A: So what do you think we can do so that time is managed effectively in our company?B: You mean what procedures we can adopt?A: Sure, That’s what our boss is asking us to do, Right?B: Right. I think we’ve got a lot to do. First, we should make all the staff members realize how important effective time management is to our company.A: Yes, Perhaps we can run a few training programs for them. If needed, we may invite some experts from outside to help us.B: Another thing we can do is to make all the managers, or even every staff member, come up with a job discription of their own. in this way, they can be pretty sure about what they are responsible for and what they are not.A: Good idea. So to sum up, our company should run a few training courses, and every staff member should write a job description of their own.[Materials are collected.][The interlocutor asks one or two questions as appropriate, to extend the discussion.]What kinds of rules should top managers come up with? What’s your view, Ms B?B: Well, I think the top managers of our country should come up with a set of rules as what kind of jobs should be given priority to. in this way, we can make sure that important tasks ere dealt with first.。
BEC商务英语(中级)口语模拟试卷70(题后含答案及解析)题型有: 2. MINI PRESENTATIONS 3. DISCUSSIONSECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1.In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A: What is important when…? Monitoring employees’performance ? Attitude to work ? Motivation ? ?B: What is important when…? Maintaining customer base ? Discounts ? After-sales service ? ?C: What is important when…? Aiming to improve quality of products ? Raw materials ? New technology ? ?正确答案:If you choose topic A: what is important when monitoring employees’performance?Monitoring employees’ performance is closely related to the successful operation of the company and four factors should be taken into consideration when doing that. Firstly, it is employees’attitude to work. As is well-known, attitude is everything. Those who have a positive attitude to work are always willing to do more for the company and therefore they should be praised. Secondly, the employer should monitor employees’ motivation, which is the driving force to work. Either motivated by salary or promotion, employees work hard and vigorously. On the contrary, he who has no motivation cannot perform well and going to work is just a daily routine. Thirdly, employees’ punctuality should be monitored. Arriving at office and attending meetings on time are basic requirements in most companies. In order to make everyone punctual, the equipment for registration is necessary. Fourthly, it is employees’ efficiency. Whether they can meet the deadline or finish the task ahead of time is important to the company, since time is money.If you choose topic B: what is important when maintaining customer base?How to maintain customer base is crucial to businesses. As far as I am concerned, four factors should be considered. First and foremost, discounts. Buying their desirable goods with lower price is what most customers want. Therefore, offering discounts is an effective way to attract customers. Secondly, after-sales service is the guarantee of a large customer base. According to the survey, customers prefer products with long and good after-sales service even though their prices are higher。
BEC中级口语题目及答案归纳first impression is vital. We should be neatly dressed to leave a good impression on the audience.you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engaging Teamwork (mutual trust, full co-operation)1. What is important when managing a projectEncouraging team workKeeping to scheduleSelection of the team membersFirstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion.On top of that, selection of the participants should be also taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.2. What is important when choosing people to work in teamsVariety of experiencePersonal qualitiesAttitudeFirstly, variety of experience is very important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experienceSecondly, personal qualities are also important. The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills.What’s more, attitude should be also taken into account. As the old saying goes “Attitude is everything”. It has a direct impact on the success or failure of the teamwork.Recruiting & SelectingWhat is important when selecting staff for promotion (selecting new applicants for candidates)Work- related qualities(专业素养)Personal qualities(人品)Current performanceExperienceFirstly, when aiming for promotion, work-related qualities are important .These qualities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these can help to establish personal credibility and integrity among colleagues.On top of that, current performance is another factor to consider. Successful performance can at least demonstrate some aspects of the s taff’s ability, such as communication skills, sales experiences and so on. WHAT IS IMPORTANT WHEN…Selecting applicants for a jobWorking experiencePersonal qualitiesI choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider. First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selectingapplicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe;a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.WHAT IS IMPORTANT WHEN…(常考)Preparing for a job interviewStudying the job advertisementFinding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this willhelp you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you. What is important when aiming to retain good staffWhat is important when aiming to reduce staff turnoverWhat is important when motivating staffPleasing work environmentCareer opportunity/development/structure(1\2\3)Flexible working hoursFinancial benefits(1\2\3)TrainingFirstly, creating a pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.Secondly, career opportunity is also important. Employees will remain withtheir employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employees’ fulfillment.)On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Financial benefits are also important. Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook).Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.What is important when aiming to improve career prospectsReading business articlesLearning a foreign languageTrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs.Conference and PresentationWhat is important when organizing a conference(Presentation) Conference speakersVenue/LocationTopics coveredFacilities neededAudiencePracticing beforehandFirstly, I think conference speakers are a very important factor to consider. If they are well-known people knowing a lot about a particular field ,or come from big multinationals, the conference/presentation will be likely to be informative and you may benefit a lot from it.(A good presenter knows what his audience want and is able to demonstrate (speak) in a clear, accurate and honest way to grab their attention and to raise their interest.)Secondly, location is also important. If the conference is held in a place with beautiful surroundings, more people will go and it’s good for you to do some useful networking. (Help you free from nervousness) On top of that, topics covered should be taken into account. To ensure all the audience can really benefit from the conference, what the speakers talk about ought to be something that the participants are interested in and relates to their workTo ensure the success of the presentation, some facilities are needed,such as OHP, microphone and PowerPoint that work. They can help to make details more clearly expressed and the presentation more impressive to the audience.The audience is also very important. Their participation and interaction can be helpful to the success to the presentation. It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before the presentation.What do you think is important when planning a careerQualificationsFuture trendsInterestFirstly, it’s impor tant to consider qualifications, since qualifications, to some extent, means relevant education, knowledge and ability, which are essential to the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others.Secondly, it’s also important to consider future trends. Following future trends will keep you up with the times and bring you more chances. Persuing a career with good future trends is undoubtedly more promising. Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overcome work stress.Marketing1、Advertisement2、Packaging包装3、Setting pricesWhat is important when dealing with competitionPricing policesAdvertising strategiesQualityWhat is important when aiming to reach new marketsMarket research /Target market( the first step before the company gets into the market.)PricingAdvertisingFirstly, market research is important when aiming to reach new markets. By carrying out market research, a company can get such information as whether there’s a market for a new product, and what are customers’ needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.On top of that, pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your competitors. If you fixed the price higher than your rivals without higher quality, you might soon find yourself in an unfavorable situation.(The fundamental task for a company is to make its products and itself know to the public. There are several ways to achieve this, advertising isthe most important one.)What is important when advertising a new productCostMediaTarget consumersFirst, cost is very important when advertising a new product. Without money, there can be no mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably..The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’ and convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken into consideration. For instance, bill board will likely be an important element for the target market that has a limited number of potential customers, while TV comer What is important when setting prices for new productsCostDemandCompetition(competitors’ prices)The first thing we must take into account is costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss.Secondly, demand is also important. Consumer demand for the product clearly affects the price that can be charged. When demand is strong, we can set high prices, when demand is weak, we can set low prices.Besides, competition should be taken into account. If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.(The company is supposed to consider the prices set by its competitors.(Last but not least, if a company wants its new products to be competitive, it must take competition into consideration. It must set the prices equal to or lower than its competition.)What is important when packagingimageproduction processconvenienceFirst of all, when packaging, it’s very important to choose the color, shape and design that convey the high-quality image to our customers. With special appearance, it helps make the product distinct from others and attract consumers’ attentionSecond, production process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage.(we should also consider the transit process so that the package we design will protect the product against spoilage.Apart from this two aspects, it’s also of great importance to offer consumers convenience. Packaging should be designed in such as way to makeit easier for customers to open the container and use the product.What do you think is the basic objective underlying all promotionI think it’s to provide information. Companies want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices.What do you think are the promotional alternativesThey are advertising, sales promotion, personal selling, and publicity DelegationEntertaining Clients招待客户Do you think it’s necessary for a company to establish a g ood long-term relationship with its clientsYes. A good long-term business relationship with clients means better understanding and greater trust between you and your clients. That will definitely help retain clients.Location and RelocationWhat is important when relocation a businessWhat is important when choosing retail premises to rentLocal workforce availableLocation of site (transportation)Length of contractDemand for products or servicesLabor costsCompetitionFirstly,Secondly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient fo r staff to go to work.Furthermore, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.Competition is ano ther factor to consider. You shouldn’t locate in a place where there are already a lot of firms. Competition will severely affect a company’s revenue.DiscussionTrade fairWhat is important when exhibiting at trade fair参加展销会需考虑哪些要点Quality of displayStaff selectedFirstly, when exhibiting at trade fair, quality of display is very important. The quality of the display will affect the public image of the company. Therefore you should make sure that what you display should be of high quality and show the best of your products.Secondly, it is also important to select the right staff. There have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to make your display a complete success.What is important when planning the layout of a stand at trade fair展销会展位布置需考虑哪些要点AttractivenessSecurity of exhibitsSpace arrangementFirstly, attractiveness is very important when planning the stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of exhibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration. For instance, there should be area for demonstrating your products as well as for discussion with visitors.Entertaining Clients(organize outdoor activities户外活动、商务活动)Arrange a meeting(travelling and accommodation arrangement,information ,travelling) give presentationHow important is it for a company to have regular meetingsVery important. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of the companyVideo conferencingTraining(seminar/program) for newstaff(students/appraisal\measure/evaluatea training on sth. for sb. It’s certainly a good chance to improve----- Training is to the mutual interest of both the individual and the company The growth of the company depends on the development of its staff.on issues/topics like XXXX, which are important when holding a training programam with you here./You bet./I couldn’t agree with you more. This aims to ---Besides that,------------It’s a very good idea.So that leads to the next item-----谈论如何做,以及这种做法的意义。
BEC商务英语(中级)口语模拟试卷144(题后含答案及解析)题型有:1. DISCUSSIONSECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.1.Reducing Operation CostsYour company has decided to reduce the budget of your department. You have been asked to find out how to reduce daily operation costs. Discuss the situation together, and decide: - what problems your department has in cost control- how you can solve these problems.正确答案:A: Due to the economic recession, our budget of this fiscal year has been cut by 30%, so we really need to find out how to manage to live with this.B: You are right, it’s really a tight budget, and we’d better find solutions to it.A: We may begin by reducing operation costs. Can you tell me some problems we have in cost control?B: Sure. First of all, I think the energy waste problem is very serious in our department: our electricity fees are much higher than other departments. And we also spend lots of money on conferences, especially those abroad. The conference costs account for a large part of our total costs. A: Well. That’s quite right. Any other problems? B: Managers are inclined to choose luxury hotels when they are on business trip. They only consider those at least with four stars.A: That is also a breaking point to reduce our cost, but first we will have to persuade them.B: I’m sure they’ll understand. So we’ll first encourage energy saving, like keeping the air conditioner’s temperature at 26℃. Then we should try more TV and telephone conferences, they are much more convenient and less costly. Finally we can advocate express hotels for business trip if possible.A: That is the point. As long as we pay enough attention to all the details and take actions, we can survive in this gloomy environment.解析:本次讨论的任务是找出所在部门在成本控制上存在哪些问题以及如何解决这些问题。
bec中级真题集口语答案解析BEC中级考试是商务英语考试中最具权威性和可信度的评估工具之一。
其听力、阅读、写作和口语四个部分,全面考察了考生在商务场景中的运用能力。
其中,口语部分是考生最容易感到紧张和困惑的一部分,因为它需要考生在有限的时间内,准确表达自己的想法和观点。
下面,我将分析一道BEC中级口语题目,并提供一个解析示例。
题目:Describe a memorable business negotiation that you have taken part in, comparing the cultural differences and impacts.这是一道非常常见的BEC中级口语题目,要求考生描述一次难忘的商务谈判经历,并分析不同文化之间的差异和影响。
首先,考生可以选择一次实际经历的商务谈判,或者用一个类似的场景来回答这道题。
接着,考生可以通过以下几个方面展开论述。
1. 谈判的背景和目的:考生可以简要介绍这次商务谈判的背景和目的。
例如,作为一家国际贸易公司的销售代表,我曾经参与过一次与日本合作伙伴的谈判,目的是达成一项合作协议,开展跨国合作。
2. 文化差异的挑战:考生可以描述参与谈判时,遇到的文化差异挑战。
例如,在谈判过程中,我发现日本合作伙伴更加注重细节和仪式感,他们对时间非常看重,注重精确的谈判日程安排和准备工作。
这与我们中国人所倡导的“灵活性”和“随机应变”的商务文化有所不同。
3. 文化差异对谈判结果的影响:考生可以分析这些文化差异对谈判结果的影响。
例如,在这次谈判中,我们不能简单地按照中国人的方式去进行谈判,而是需要研究和理解日本商务文化的特点,以避免可能的误解和冲突。
这种跨文化的合作模式,虽然增加了我们的工作量,但也提高了谈判结果的成功率。
4. 解决文化差异的方法:考生可以提出解决文化差异的方法和策略。
例如,在我参与的这次谈判中,我们成立了一个小组,由中国和日本的成员组成,以促进双方的沟通和理解。
bec 中级口语真题和答案解析BEC中级口语真题和答案解析BEC中级口语考试是许多商务专业学生和职场人士都要参加的一项考试。
通过这个考试,考生可以展示他们在商务沟通和交流方面的能力。
在备考过程中,了解一些口语真题和答案解析是非常重要的。
本文将探讨一些常见的BEC中级口语真题,并结合答案解析,帮助考生更好地应对这些问题。
1. 请描述一个您最喜欢的领导者。
在回答这个问题时,考生可以选择自己喜欢的商业领袖或者国家领导者来进行描述。
关键在于如何用英语生动地表达自己的立场和观点。
对于此类问题,考生可以按照以下结构进行回答:首先,简要地介绍领导者的背景和职业生涯。
比如:“我最喜欢的领导者是马云。
他是中国著名的商业领袖,创办了阿里巴巴集团,为中国电商行业做出了巨大贡献。
”然后,解释为什么你喜欢这个领导者。
比如:“我喜欢马云是因为他有很强的商业洞察力和创新思维。
他成功地将阿里巴巴发展成为全球知名的电商企业,并在全球扩大了公司的业务。
”接着,提供具体的例子来支持你的论点。
比如:“一个例子是他在国际化方面的努力。
阿里巴巴目前已经进入许多国际市场,并与全球各地的公司建立了伙伴关系,这为中国企业在全球市场的发展开辟了新的道路。
”最后,总结你的观点。
比如:“总的来说,我认为马云是一位杰出的领导者,他的成功启示了我,让我相信个人的努力和创新能够创造出更多的商业机会。
”2. 请描述一个您在工作中遇到的挑战以及您是如何应对的。
这个问题旨在测试考生在职场环境中的应变能力和解决问题的能力。
考生可以按照以下结构回答:首先,简要描述挑战的背景和环境。
比如:“在我过去的一家公司里,我遇到了一个挑战,那就是客户投诉率的上升。
”然后,解释你所面临的问题并说明其影响。
比如:“这个问题对公司形象和客户满意度产生了负面的影响,需要找到解决方案以改进情况。
”接着,详细阐述你采取的措施和策略。
比如:“我首先与团队成员和上级进行了讨论,并分析了导致客户投诉率上升的原因。
1.The first impression is vital.We should be neatly dressed to leave a good impression on the audience.2.If you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engaging Teamwork<mutual trust, full co-operation>1. What is important when managing a project?●Encouraging team work●Keeping to schedule●Selection of the team membersFirstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion.On top of that, selection of the participants should be also taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.2. What is important when choosing people to work in teams?●Variety of experience●Personal qualities●AttitudeFirstly, variety of experience is very important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experience Secondly, personal qualities are also important. The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient,modest and to have good interpersonal skills.What’s more, attitude should be also taken into account. As the old saying goes "Attitude is everything". It has a direct impact on the success or failure of the teamwork.Recruiting & SelectingWhat is important when selecting staff for promotion?<selecting new applicants for candidates>●Work- related qualities<专业素养>●Personal qualities<人品>●Current performance●ExperienceFirstly, when aiming for promotion, work-related qualities are important .These qualities include qualifications, skills and abilities which arenecessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company, responsibilityand so on,since these can help to establish personal credibility and integrity among colleagues.On top of that, current performance is another factor to consider. Successful performance can at least demonstrate some aspects of the staff’s ability,such as communication skills, sales experiences and so on.What is important when aiming to retain good staff?What is important when aiming to reduce staff turnover?What is important when motivating staff?●Pleasing work environment●Career opportunity/development/structure<1\2\3>●Flexible working hours●Financial benefits<1\2\3>●TrainingFirstly, creating a pleasingworkplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.Secondly, career opportunity is also important. Employees will remain with their employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement.<This can lead to some motivational values and enhance employees’ fulfillment.>On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Financial benefits are also important. Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm. Otherwise, they would feel being ignored <neglect/overlook>.Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.What is important when aiming to improve career prospects?●Reading business articles●Learning a foreign language●TrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and the wide-spread international corporation all needs the bridge of a common language ,andEnglish is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs. Conference and PresentationWhat is important when organizing a conference?<Presention>●Conference speakers●Venue/Location●Topics covered●Facilities needed●Audience●Practicing beforehandFirstly, I think conference speakers are a very important factor to consider. If they are well-known people knowing a lot about a particular field ,or come from big multinationals, the conference/presentation will be likely to be informative and you may benefit a lot from it.<A good presenter knows what his audience want and is able to demonstrate <speak> in a clear, accurate and honest way to grab their attention and to raise their interest.>Secondly, location is also important. If the conference is held in a place with beautiful surroundings, more people will go and it’s good for you to do some useful networking. <Help you free from nervousness>On top of that, topics covered should be taken into account. To ensureall the audience can really benefit from the conference, what the speakers talk about ought to be somethingthat the participants are interested in and relates to their workTo ensure the success of the presentation,some facilities are needed, such as OHP, microphone and PowerPoint that work. They can help to make details more clearly expressed and the presentation more impressive to the audience.The audience is also very important. Their participation and interaction can be helpful to the success to the presentation. It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before the presentation.What do you think is important when planning a career?●Qualifications●Future trends●InterestFirstly, it’s important to consider qualifications, since qualifications, to some extent, means relevant education, knowledge and ability, which are essential to the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others.Secondly, it’s also important to consider future trends. Following future trendswill keep you up with the times and bring you more chances. Persuing a career with good future trends is undoubtedly more promising.Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overcome work stress. Marketing1、Advertisement2、Packaging包装3、Setting pricesWhat is important when dealing with competition?●Pricing polices●Advertising strategies●QualityWhat is important when aiming to reach new markets?●Market research/Target market< the first step before the company gets into the market.>●Pricing●AdvertisingFirstly, market research is important when aiming to reach new markets.By carrying out market research, a company can get such information as whether ther e’s a market for a new product, and what are customers’ needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.On top of that,pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your competitors. If you fixed the price higher than your rivals without higher quality, you might soon find yourself in an unfavorable situation.<The fundamental task for a company is to make its products and itself know to the public. There are several ways to achieve this, advertising is the most important one.>What is important when advertising a new product?●Cost●Media●Target consumersFirst, cost is very important when advertising a new product. Without money, there can be no mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably..The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’and convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken into consideration. For instance, bill board will likely be an important element for the target market that has alimited number of potential customers, while TV comerWhat is important when setting prices for new products?●Cost●Demand●Competition<competitors’ prices>The first thing we must take into account is costs when setting prices for new products.Prices should cover the costs,such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss.Secondly, demand is also important. Consumer demand for the product clearly affects the price that can be charged. When demand is strong, we can set high prices, when demand is weak, we can set low prices.Besides, competition should be taken into account. If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.<The company is supposed to consider the prices set by its competitors.<Last but not least, if a company wants its new products to be competitive, it must take competition into consideration. It must set the prices equal to or lower than its competition.>●What do you think is the basic objective underlying all promotion?I think it’s to provide information. Companies want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices.●What do you think are the promotional alternatives?They are advertising, sales promotion, personal selling, and publicity DelegationEntertaining Clients招待客户●Do you think it’s necessary for a company to establish a good long-termrelationship with its clients?Yes. A good long-term business relationship with clients means better understanding and greater trust between you and your clients. That will definitely help retain clients.Location and Relocation●What is important when relocation a business?●What is important when choosing retail premises to rent?Local workforce availableLocation of site <transportation>Length of contractDemand for products or servicesLabor costsCompetitionFirstly,Secondly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.Furthermore, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.Competition is another factor to consider. You shouldn’t locate in a place where there are already a lot of firms. Competition will severely affect a company’s revenue.DiscussionTrade fairWhat is important when exhibiting at trade fair?参加展销会需考虑哪些要点●Quality of display●Staff selectedFirstly, when exhibiting at trade fair, quality of display is very important. The quality of the display will affect the public image of the company.Therefore you should make sure that whatyou display should be of high quality and show the best of your products.Secondly, it is also important to select the right staff. There have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to make your display a complete success.What is important when planning the layout of a stand at trade fair?展销会展位布置需考虑哪些要点?●Attractiveness●Security of exhibits●Space arrangementFirstly, attractiveness is very important when planning the stand layout.In order to get more people to visit your stand,it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of exhibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration. For instance, there should be area for demonstrating your products as well as for discussion with visitors.●Entertaining Clients〔organise outdoor activities户外活动、商务活动●Arrange a meeting<travelling and accommodation arrangement,information ,travelling> give presentation●How important is it for a company to have regular meetings?Very important. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of the company ●Video conferencing●Training<seminar/programme> for new staff<students/appraisal\measure/evaluate1.offer a training on sth. for sb. It’s certainly a good chance to improve----- Training is to the mutual interest of both the individual and the company The growth of the company depends on the development of its staff.2.focus on issues/topics like XXXX, which are important when holding a training programme3.I am with you here./You bet./I couldn’t agree with you more. This aims to --- Besides that,------------It’s a very good idea.So that leads to the next item-----谈论如何做,以及这种做法的意义。
bec中级考试口语真题答案解析BEC中级考试口语真题答案解析BEC中级考试是商务英语证书(Business English Certificate)考试的中级等级。
这个考试主要是针对那些有一定商务英语交流经验和能力的人群,以测试他们在商务环境中运用英语的能力。
其中,口语部分是考生们最容易感到压力的一部分,因为它要求考生能够在有限的时间内运用流利的英语进行口头表达。
一、考试介绍BEC中级考试口语部分共分为四个部分,涵盖了不同的商务场景和沟通技巧。
考生需要在限定的时间内,回答考官的问题或者与考官进行对话,展示自己的商务英语能力。
二、真题解析下面我们以一道典型的BEC中级口语真题为例,对其答案进行解析。
【题目】"Tell me about a time when you had to negotiate with a difficult client or colleague, and how you managed to reach a successful outcome."【解析】这道题目要求考生谈论一次与困难的客户或同事进行协商的经历,并且重点关注如何达到成功的结果。
在这个题目中,考官想要了解考生的协商和解决问题的能力。
在回答问题时,考生可以按照以下结构进行组织:1. 引言:简要介绍与困难的客户或同事进行协商的背景和重要性;2. 描述具体情况:描述与困难的客户或同事进行协商的过程,并指出遇到的问题和困难;3. 解决问题的方法:阐明采取了什么措施来解决问题,并提供相关的例子或证据支持;4. 结果和总结:描述达到的成功结果,并总结这次经历对个人成长和商务能力的影响。
【范例回答】"In my previous job as a sales representative, I had an experience negotiating with a difficult client. The client was unhappy with our services and threatened to cancel our contract if we couldn't resolve the issues promptly. It was a crucial situation for our company as this client accountedfor a significant portion of our revenue.To tackle this problem, I first scheduled a meeting with the client to understand their concerns in detail. During the meeting, I listened attentively to their complaints and grievances, making sure they felt heard and understood. I then assured the client that we acknowledged theirdissatisfaction and were committed to finding a solution.After the meeting, I assembled a team consisting of representatives from different departments - sales, customer service, and tech support. We conducted a thorough review of the client's concerns and identified areas where we could make improvements. I then scheduled a follow-up meeting with the client to present our proposed solutions.During the follow-up meeting, I confidently presented our proposed modifications and enhancements to our services.I provided specific examples and evidence to support our suggestions and cited similar successful cases with other clients. I emphasized how these changes could address the client's pain points and improve their overall satisfaction.Ultimately, our efforts paid off, and we were able to reach a successful outcome. The client appreciated our dedication to resolving their issues and agreed to continue the contract. We also implemented the proposed changes promptly, which resulted in increased client satisfaction and improved our overall service quality.This experience taught me the importance of effective communication, active listening, and collaboration in resolving difficult situations. It also highlighted the significance of taking a proactive approach to addressclients' concerns promptly. I have since applied the lessons learned from this experience in my subsequent roles within the business field."【结论】通过对这道BEC中级考试口语真题的解析,我们可以看出,合理的组织结构和清晰的思路对于回答问题至关重要。
BEC中级口试题目和答案解析归纳1.The first impression is vital. We should be neatly dressed to leave a good impression on the audience.2.If you have a good sense of humor, it helps to enhance atmosphere at thepresentation and the audience will become more friendly and engaging Teamwork(mutual trust, full co-operation)1. What is important when managing a project?●Encouraging team work●Keeping to schedule●Selection of the team membersFirstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion. On top of that, selection of the participants should bealso taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.2. What is important when choosing people to work in teams?●Variety of experience●Personal qualities●AttitudeFirstly, variety of experience is very important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experienceSecondly, personal qualities are also important. The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills. What’s more, attitude should be also taken into account. As the old saying goes “Attitude is everything”. It has a direct impact on the success or failure of the teamwork.Recruiting & SelectingWhat is important when selecting staff for promotion? (selecting new applicants for candidates)●Work- related qualities(专业素养)●Personal qualities(人品)●Current performance●ExperienceFirstly, when aiming for promotion, work-related qualities are important .These qualities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these can help to establish personal credibility and integrity among colleagues.On top of that, current performance is another factor to consider. Successful performance can at least demonstrate some aspects of the staff’s ability, such as communication skills, sales experiences and so on. What is important when aiming to retain good staff? What is important when aiming to reduce staff turnover?What is important when motivating staff?●Pleasing work environment●Career opportunity/development/structure(1\2\3)●Flexible working hours●Financial benefits(1\2\3)●TrainingFirstly, creating a pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.Secondly, career opportunity is also important. Employees will remain withtheir employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employees’fulfillment.)On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Financial benefits are also important. Staff want some sort ofrecognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook). Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.What is important when aiming to improve career prospects?●Reading business articles●Learning a foreign language●TrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and thewide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs.Conference and PresentationWhat is important when organizing a conference?(Presention)●Conference speakers●Venue/Location●Topics covered●Facilities needed●Audience●Practicing beforehandFirstly, I think conference speakers are a very important factor to consider. If they are well-known people knowing a lot about a particular field ,or come from big multinationals, the conference/presentation will be likely to be informative and you may benefit a lot from it.(A good presenter knows what his audience want andis able to demonstrate (speak) in a clear, accurate and honest way to grab their attention and to raise their interest.)Secondly, location is also important. If the conference is held in a place with beautiful surroundings, more people will go and it’s good for you to do some useful networking. (Help you free from nervousness) On top of that, topics covered should be taken into account. To ensure all the audience can really benefit from the conference, what the speakers talk about ought to be something that the participants are interested inand relates to their workTo ensure the success of the presentation,some facilities are needed, such as OHP, microphone and PowerPoint that work. They can help to make details more clearly expressed and the presentation more impressive to the audience.The audience is also very important. Their participation and interaction can be helpful to the success to the presentation. It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before thepresentation.What do you think is important when planning a career?●Qualifications●Future trends●InterestFirstly, it’s important to consider qualifications, since qualifications, to some extent, means relevant education, knowledge and ability, which are essential to the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others. Secondly, it’s also important to consider future trends. Following future trends will keep you up with the times and bring you more chances. Persuing a career with good future trends is undoubtedly more promising. Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overcome work stress. Marketing1、Advertisement2、Packaging包装3、Setting pricesWhat is important when dealing with competition?●Pricing polices●Advertising strategies●QualityWhat is important when aiming to reach new markets?●Market research /Target market( the first step before the company gets into the market.)●Pricing●AdvertisingFirstly, market research is important when aiming to reach new markets. By carrying out market research, a company can get such information as whether ther e’s a market for a new product, and what are customers’needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.On top of that, pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your competitors. If you fixed the price higher than your rivals without higherquality, you might soon find yourself in an unfavorable situation.(The fundamental task for a company is to make its products and itself know to the public. There are several ways to achieve this, advertising is the most important one.)What is important when advertising a new product?●Cost●Media●Target consumersFirst, cost is very important when advertising a new product. Without money, there can be no mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably..The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’and convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken intoconsideration. For instance, bill board will likely be an important element for the target market that has a limited number of potential customers, while TV comer What is important when setting prices for new products?●Cost●Demand●Competition(competitors’prices)The first thing we must take into account is costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss. Secondly, demand is also important. Consumer demand for the product clearly affects the price that can be charged. When demand is strong, we can set high prices, when demand is weak, we can set low prices.Besides, competition should be taken into account. If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.(The company is supposed to consider the prices set by its competitors.(Last but not least, if a company wants its new products to be competitive, it must take competition into consideration. It must set the prices equal to or lower than its competition.)●What do you think is the basic objective underlying all promotion?I think it’s to provide information. Companies want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices.●What do you think are the promotional alternatives? They are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients招待客户●Do you think it’s necessary for a company to establisha goodlong-term relationship with its clients?Yes. A good long-term business relationship with clients means better understanding and greater trust between you and your clients. That will definitely help retain clients.Location and Relocation●What is important when relocation a business?●What is important when choosing retail premises to rent?Local workforce availableLocation of site (transportation)Length of contractDemand for products or servicesLabor costsCompetitionFirstly,Secondly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.Furthermore, length of contract is also important. Longer contractwould cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.Competition is another factor to consider. You shouldn’t locate in a place where there are already a lot of firms. Competition will severely affect a company’s revenue.DiscussionTrade fairWhat is important when exhibiting at trade fair?参加展销会需考虑哪些要点●Quality of display●Staff selectedFirstly, when exhibiting at trade fair, quality of display is very important. The quality of the display will affect the public image of the company. Therefore you should make sure that what you display should be of high quality and show the best of your products. Secondly, it is also important to select the right staff. There have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to make your display acomplete success.What is important when planning the layout of a stand at trade fair? 展销会展位布置需考虑哪些要点?●Attractiveness●Security of exhibits●Space arrangementFirstly, attractiveness is very important when planning the stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of exhibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration.For instance, there should be area for demonstrating your products as well as for discussion with visitors.●Entertaining Clients(organise outdoor activities户外活动、商务活动)●Arrange a meeting(travelling and accommodation arrangement,information ,travelling) give presentation●How important is it for a company to have regular meetings? Very important. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of the company●Video conferencing●Training(seminar/programme) for new staff(students /appraisal\measure/evaluate1.offer a training on sth. for sb. It’s certainly a good chance to improve-----Training is to the mutual interest of both the individual and the company The growth of the company depends on the development of its staff.2.focus on issues/topics like XXXX, which are important when holding a training programme3.I am with you here./You bet./I couldn’t agree with you more. This aims to ---Besides that,------------It’s a very good idea.So that leads to the next item-----谈论如何做,以及这种做法的意义。