A: Mr. Johnson. Can I have a word with you?
B: Oh, Bill. Sure. Come in, please. What is it?
A: The workers said that the company had stopped subsidizing the drinks and meals in the company restaurant and had thus resulted in a 50% price increase. The workers are not very happy about it. We want the company to resume the subsidies immediately.
B: Look, Bill. You’ve got to understand that the company is having a hard time right now. We have to reduce the costs, or the staff’s salaries will be affected.
A: But, according to the contract we signed when we started working here, the subsidized restaurant is part of the terms and conditions of work. I don’t think the workers can accept that. B: I know that, Bill. But things are changing. It is just for the benefits of the company. We have made careful investigations before we make the decision. As far as I know, our staff restaurant is still offering good value for money. In spite of the cuts in subsidies, prices in our restaurant are still similar to those in other companies in the area.
A: But I think that the management should have fully consulted the workers before getting the price increase into effect.
B: Perhaps this is what we have neglected. Look, Bill. I’ll report what we have just discussed to the Board of Directors and get back to you as soon as possible. Is that all right?
A: All right. Thank you, Mr. Johnson. See you.
B: See you. Bill.
Dear Sirs or Madams: I am writing to invite you to attend this year’s conference, which will be held in Prague, Czech Republic, 21 – 24 November, 2008. The chief executive and the senior managers from the head office and the overseas sales managers will attend the conference. The purpose of the conference is, first of all, to enable the managers to know each other better. In addition, we would like to take this opportunity to thank you for your hard work. Most important of all, however, we will at the conference discuss how we can improve our products and services in the future. The venue we have chosen for this year’s conference is Hotel Moda. It is a 4-star hotel located about half an hour by underground to the city center. The hotel facilities are excellent with spacious bedrooms, a large swimming pool, sauna and Jacuzzi. Moreover, during the conference, we will arrange various activities for the participants, such as guided city tours, cultural tours, sightseeing and opera. I hope you will all be able to enjoy yourselves during the conference. The conference will commence on Saturday morning, 22 November. All the participants are required to arrive by Friday evening, 21 November, and leave by noon of Monday, 24 November. I sincerely wish that you can all attend this year’s conference and I look forward to meeting you in Prague. Sincerely yours, (226 words)
Unit 10 How can I improve my English 教学内容： Unit 10: Lead in; Listening and Speaking; Reading and Writing; Language in use 语言知识目标：学生能够理解并运用与英语学习相关的词汇和情态动词就英语学习中的各种困难进行讨论并提出建议。 语言技能目标： 听——学生能够听懂有关英语学习中各种困难的描述及建议的对话。 说学生能够运用相关词汇和情态动词谈论英语学习中的各种困难并提出建议。读学生能够读懂描述英语学习中的常见困难及相关建议的短文。 写学生能够运用相关词汇和情态动词写出在英语学习中面临的困难及建议。 学习策略：学生能够反思自己的英语学习，对所面临的问题和困难进行分析并选择有效的学习策略。 情感态度：学生能够了解从事不同职业的人在不同场合运用英语的情况，进一步认识英语学习的重要性。 单元任务：能够运用所学语言知识制订自己的英语学习目标及相应措施并通过征求同学建议拟订合理的学习计划。 Lesson One 教学内容：Lead in; Listen and Speaking Dialogue A 教学目标： 1知识目标：words and expressions;Asking for and giving advice 2 能力目标：Understand talks about learning difficulties and advice. 教学重点：Understand short passages on learning difficulties and advice.
Unit10 You’re supposed to shake hands. （时间：100分钟满分：120分） 笔试部分（95分） 一、词汇（18分） A.根据句意或首字母填空。(6分) 1. I’ve always v_______ my teachers’ s_________ because they are good for my future. 2. They s_______ hands with each other and started a conversation at once. 3. Canada is the largest English-speaking country in the n_______ part of the world.If you want to go there, you must have your p________ first. 4. Do you know whose e _______schoolbag this is? There is nothing in it. 5. We often g______ a frie nd by saying “Good morning”It’s a b ______etiquette(礼节). 6. Grandma k _______ her g__________ good night before she went to bed. 7. I make an e______ to b________ well at the dinner table
when I meet my friends. B.词组翻译。（6分） 1.使我宾至如归 2.把…插入… 3. 毕竟 4.伸出你右手 5.脱掉它们 6.大动肝火 7.顺便拜访 8.指着 9.在我们日常生活中 10.习惯于做… 11.格外努力;特地 12.把…擦掉13.把…切碎 C.用所给词的适当形式填空。（6分） 1. They lay on the beach, ______ (look) up into the blue sky. 2. China is one of the______ (east) countries.Its capital Beijing is very beautiful. 3. It’s too hot.Do you mind ______（open) the window? 4. It’s ______(polite) to hit an empty bowl with chopsticks in China. 5. Lucy used to_______(go)to bed late, but now she
Unit 10 Money
单元话题导读 ▼ ,忙碌的现代人，当我们出现金钱和健康不平衡的问题的时候，当需要选择的时候，金钱和健康哪个更重要呢？不同的人会给出不同的回答。I Which is more important, health or wealth? When given this question, different people have varied answers.Some insist that health plays a more important role in our life, while others see more advantages arising from wealth.
The first group of people quote the old saying “Health is above wealths to prove their idea.They argue that, on one hand, a strong person can do almost anything as long as he/she tries hard.On the other hand, however, rich people will not be able to enjoy the wealth if their days are numbered? Moreover, they may think that they can buy eveiything they like with money.For example, beautiful clothes, delicious food, large houses and luxury cars can be
体验商务英语综合教程3 第二版 双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。在过去的五年中，它通过仅在低成本市场生产来提升毛利率。在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。 Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products. 巴宝莉（Burberry）在亚洲持有许多许可授权安排。2000年它决定给日本三洋公司的特许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产
体验商务英语综合教程3 第二版重点词汇 Unit1 P6 A Value for money 花钱值得 luxurious 奢侈的，豪华的 timeless 不受时间影响的 Well-made 做工考究的 top of the range 高端的 durable 耐用的 inexpensive 便宜的 cool 酷的 Reliable 可靠的 stylish 流行的(有型个性) fashionable时髦的（潮流时尚） Well-designed 精心设计的 P7 A Brand loyalty 品牌忠诚度the tendency to always buy a particular brand brand image 品牌形象the ideas and beliefs people have about a brand brand stretching 品牌扩张using an existing name on another type of product brand awareness 品牌意识how familiar people are with a brand brand name 品牌名字the name given to a product by the company that makes it product launch 产品发布the introduction of a product to the market product lifecycle 产品生命周期the length of time people continue to buy a product
Dear Ms. Wang I am writing to thank you for your kind and efficient assistance to make our conference so successful. All our participants said that your staff were friendly and helpful. The conference rooms were well-equipped and everything worked perfectly throughout the conference. In addition, I would like to send my special thanks to the staff in your restaurants: the food was excellent and was served quickly, which was extremely important at lunchtime as we only had a 45-minute break. Thank you again for all your help. We will certainly use the Plaza for a similar conference that we are organizing in two years’ time. Yours sincerely (103 words) Dear Mr. Robinson I am writing to complain about the facilities and the service during our recent conference at your hotel. We organized a successful conference at the Plaza two years ago, but this time we were very disappointed. The most serious problem was the interpreters from the agency recommended by your hotel. They did not speak the languages fluently and this led to misunderstandings between the participants and caused a lot of bad feelings. Considering the inconvenience we experienced at your hotel, I suggest a 20 percent reduction in the bill for the conference. I am looking forward to receiving your prompt reply. Yours sincerely (101 words)
体验商务英语综合教程 3 第二版 双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker , is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its lastcompany-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。美国的皮革商品制造商蔻驰(Coach)就是一个经典的例子。在过去的 五年中，它通过仅在低成本市场生产来提升毛利率。在2002 年的3月，它关闭 外包。 了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部 Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence forten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products. 巴宝莉(Burberry )在亚洲持有许多许可授权安排。2000年它决定给日本三洋公司的特 许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产品。 Sanyo is now reacting to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo's Ginza, where it sells Burberry products imported from Europe. 为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。
体验商务英语综合教程3第二版-重点词汇
体验商务英语综合教程3 第二版重点词汇 Unit1 P6 A Value for money 花钱值得 luxurious 奢侈的，豪华的 timeless 不受时间影响的 Well-made 做工考究的 top of the range 高端的 durable 耐用的 inexpensive 便宜的 cool 酷的 Reliable 可靠的 stylish 流行的(有型个性) fashionable时髦的（潮流时尚） Well-designed 精心设计的 P7 A Brand loyalty 品牌忠诚度 the tendency to always buy a particular brand brand image 品牌形象 the ideas and beliefs people have about a brand brand stretching 品牌扩张 using an existing name on another type of product brand awareness 品牌意识 how familiar people are with a brand brand name 品牌名字 the name given to a product by the company that makes it product launch 产品发布 the introduction of a product to the market
product lifecycle 产品生命周期 the length of time people continue to buy a product product range 产品范围 the set of products made by a company product placement 植入式广告 when products are used in films or TV programmes product endorsement 产品代言 the use of a well-known person to advertise products Brand positioning 品牌定位 P8 Gross margins 毛利润 Manufacturing 制造业 Solely 唯一的 Low-cost market 低成本市场 Outsources 外包 Licensing arrangement 特许授权 Flagship store 旗舰店 Offshore 离境；海外 Country of origin 原产地 Identify the marker 确定产品来源或制造者 Simplify product handing 简化产品，操作和追踪 Organize accounting 帮助组织进存货和做会计记录 Offer legal protection 提供法律保护