中英文对照翻译
表1报告的是解释变量的描述性统计。在本报告所述期间，在越南中小型企业的平均资产负债率约为43.91％。然而，在样品的资产负债率变化很大，从最大负债比率为97.25％，最低4.95％。随着债务到期，我们发现，大部分的中小型企业相比长期债务雇用更多的短期负债，以资助其运作。平均短期负债比率约为41.98％，而长期债务比率仅为1.93％。短期负债的中小企业多种多样，如商业银行贷款，贸易信贷从供应商，客户的预付款，借款的朋友或亲戚，以及一些其他来源的。其他短期负债比率，代表大多来自网络，账户融资的总资产的比例相对较高（24.62％）。显然，对中小型企业的资本结构，资金来源从
原文：
Capital Structure in Small and
Medium-sized Enterprises
The Case of Vietnam
Tran Dinh Khoi Nguyen and Neelakantan Ramachandran
Abstract:The objective of this article is to identify the determinants influencing the capital structure of small and medium-sized enterprises (SMEs) in Vietnam. Empirical results show that SMEs employ mostly short-term liabilities to finance their operations. A firm’s ownership also affects the way a SME finances its operations. The capital structure of SMEs in Vietnam is positively related to growth, business risk, firm size, networking, and relationships with banks; but negatively related to tangibility. Profitability seems to have no significant impact ton the capital structure of Vietnamese SMEs. The strong impact of such determinants as firm ownership, firm size, relationships with banks, and networking reflects the asymmetric features of the fund mobilization process in a transitional economy like that of Vietnam.
Key words: SMEs, capital structure, leverage, banking relationships
1 Introduction
Vietnam has been changing to a market-oriented economy over the past eighteen years, and there is growing recognition of SMEs’ importance in the transitional economy. Consequently, the Government has introduced numerous policies in order to support this important business sector. According to recent statistics, 96 per cent of registered firms are classified as small and medium-sized firms, of which private SMEs account for nearly 82 per cent. The small business sector in Vietnam also generates 25 per cent of annual GDP. However, SMEs still face the difficult issue of access to capital for future development (Doanh and Pentley 1999). This raises a question as to what factors influence the capital structure of Vietnamese SMEs — an important concern in improving financial policies to support the small business sector. There are only a limited number of studies on factors influencing capital structure among Vietnamese firms.
As for similar studies in other countries, most empirical evidence on capital structure tends to focus on large firms in developed countries Only in recent years have a few studies examined
these issues either in developing countries or among small firms A review of empirical studies on the capital structure of SMEs helped us to identify some key issues. Not all determinants are consistent with those predictions advanced by theories of finance. Indeed, there are some contrary results on the relationship between some determinants and capital structure among firms in some countries In addition, the firm characteristics are often at the centre in most empirical studies, while the effects of managers’ behaviour have seldom been examined. In a qualitative piece of research, Michaelas, Chittenden, and Pitziouris (1998) argued that owners’ behaviour, in conjunction with internal and external factors, will determine capital structure decisions. This requires further quantitative studies to examine what factors influence capital structure in the small business sector in developing countries. Based on such gaps in the existing literature, this paper attempts to study features of the capital structure of Vietnamese SMEs, over the period 1998–2001, and examine the influence of specific determinants on SMEs’ capital structure. This study has combined data from financial statements and questionnaires given to SMEs’ fina ncial managers to explore how Vietnamese SMEs finance their operations. The study examines such determinants as growth, tangibility, business risk, profitability, size, ownership, relationship with banks, and networking on three measures of capital structure.
2 Literature Review and Hypotheses
Capital structure is defined as the relative amount of debt and equity used to finance a firm. Theories explaining capital structure and the variation of debt ratios across firms range from the irrelevance of capital structure, proposed by Modigliani and Miller (1958), to a host of relevance theories. If leverage can increase a firm’s value in the MM tax model (Modigliani and Miller 1963; Miller 1977), firms have to trade off between the costs of financial distress, agency costs (Jensen and Meckling 1976) and tax benefits, so as to have an optimal capital structure. However, asymmetric information and the pecking order theory (Myers and Majluf 1984; Myers 1984) state that there is no well defined target debt ratio. The latter model suggests that there tends to be a hierarchy in firms’preferences for financing: first using internally available funds, followed by debt, and finally external equity. These theories identify a large number of attributes influencing a firm’s capital structure.Although the theories have not considered firm size, this section will attempt to apply the theories of capital structure in the small business sector, and
develop testable hypotheses that examine the determinants of capital structure in Vietnamese SMEs.
2.1 Firm Growth
We think that this proposition is more relevant in the context of the small business sector in Vietnam, where there was a scarcity of long-term credits in the period 1998–2001 (ADB 2002). In addition, as most SMEs in Vietnam operate in the trading and service sectors, demand for new investment in fixed assets are relatively low. Doanh and Pentley (1999) also argued that Vietnamese SMEs often look for short-term bank loans or other resources from relatives, friends or suppliers to finance their operations. Taking percentage change in total assets as a measure of firm’s growth, we hypothesize that:A firm’s growth will be positively related to debt ratios.
2.2 Business Risk
According to the theory of financial distress, higher business risk increases the probability of financial distress, so firms have to trade off between tax benefits and bankruptcy costs. Thus, it predicts a negative relationship between business risk and leverage. In the context of the small business sector, Queen and Roll (1987) argue that SMEs are likely to have a higher level of business risk, relative to large firms. Therefore, we propose the hypothesis:Business risk will be negatively related to debt ratios.
2. 3 Firm Ownership
The role of state ownership is still a controversial topic in Vietnam’s reform process. As noted above, the Vietnamese financial system is characterized by a bank-based system where SOCBs1 dominate and provide the bulk of loans in the economy (ADB 2002). Soo (1999) also pointed out that most SOCB credits are channeled to SOEs. It can be validly argued that state-owned SMEs have their own advantages over private SMEs in accessing credit from SOCBs. The plausible explanation for this argument is that state-owned SMEs have long-lasting ties with commercial banks from the pre-reform era. Because they are state-owned, SOCBs’ policies favour the state business sector, as compared to the private business sector, notably in terms of interest rates, banking procedures, and collateral requirements. Therefore, it could be expected that state-owned SMEs have more opportunities to access bank loans. Based on this argument, we hypothesize that: State-owned SMEs will employ more debt than private SMEs.
2.4 Firm Size
Many studies suggest that there is a positive relationship between leverage and size. Marsh (1982) finds that large firms more often choose long-term debt, while small firms choose shortterm debt. Large firms may be able to take advantage of economies of scale in issuing longterm debt, and may even have bargaining power over creditors. So the cost of issuing debt and equity is negatively related to firm size. In addition, larger firms are often diversified and have more stable cash flows, and so the probability of bankruptcy for larger firms is less, relative to smaller firms. This suggests that size could be positively related with leverage. The positive relationship between size and leverage is also viewed as support of asymmetric information (Myers and Majluf 1984). Small size is likely to lead to severe information asymmetries between SME owners and potential lenders in Vietnam, where SMEs are unlikely to have adequate and reliable financial statements (Doanh and Pentley 1999). This situation means SMEs face more difficulties in accessing loans from financial institutions. As predicted by many theories, we hypothesize that:Size will be positively related to debt ratios
3 Methodology and Measurement
3.1 Data Collection
The sampling frame is another important procedure during the data collection process. Ho Chi Minh City and Hanoi represent the largest economic centres in the south and north of Vietnam, respectively. Stratified random sampling drew a sample of 558 SMEs, of which 176 are state-owned and 382 are private. Based on the chosen sample, we conducted direct interviews with the SMEs’ financial managers, in order to explore their opinion about debt financing. Financial managers were chosen because they have knowledge of company finance, and they either consult the firm’s owners an d/or have the right to make financial decisions. We continued to gather the SMEs’ financial statements, over the period 1998–2001, from the Provincial Department of Planning and Investment. The period selected for this study is significant because the Ei ghth Congress of Vietnam’s Communist Party, held in 1996, formally recognized the importance of SMEs in the Vietnamese economy. In addition, during this period economic policies supporting SMEs’ operations were also initiated.
3.2 Measuring Variables
毕业设计（论文）外文参考文献及译文 英文题目Component-based Safety Computer of Railway Signal Interlocking System 中文题目模块化安全铁路信号计算机联锁系统 学院自动化与电气工程学院 专业自动控制 姓名葛彦宁 学号 200808746 指导教师贺清 2012年5月30日
Component-based Safety Computer of Railway Signal Interlocking System 1 Introduction Signal Interlocking System is the critical equipment which can guarantee traffic safety and enhance operational efficiency in railway transportation. For a long time, the core control computer adopts in interlocking system is the special customized high-grade safety computer, for example, the SIMIS of Siemens, the EI32 of Nippon Signal, and so on. Along with the rapid development of electronic technology, the customized safety computer is facing severe challenges, for instance, the high development costs, poor usability, weak expansibility and slow technology update. To overcome the flaws of the high-grade special customized computer, the U.S. Department of Defense has put forward the concept：we should adopt commercial standards to replace military norms and standards for meeting consumers’demand [1]. In the meantime, there are several explorations and practices about adopting open system architecture in avionics. The United Stated and Europe have do much research about utilizing cost-effective fault-tolerant computer to replace the dedicated computer in aerospace and other safety-critical fields. In recent years, it is gradually becoming a new trend that the utilization of standardized components in aerospace, industry, transportation and other safety-critical fields. 2 Railways signal interlocking system 2.1 Functions of signal interlocking system The basic function of signal interlocking system is to protect train safety by controlling signal equipments, such as switch points, signals and track units in a station, and it handles routes via a certain interlocking regulation. Since the birth of the railway transportation, signal interlocking system has gone through manual signal, mechanical signal, relay-based interlocking, and the modern computer-based Interlocking System. 2.2 Architecture of signal interlocking system Generally, the Interlocking System has a hierarchical structure. According to the function of equipments, the system can be divided to the function of equipments; the system
中文参考文献格式 参考文献（即引文出处）的类型以单字母方式标识： M——专著，C——论文集，N——报纸文章，J——期刊文章，D——学位论文，R——报告，S——标准，P——专利；对于不属于上述的文献类型，采用字母“Z”标识。 参考文献一律置于文末。其格式为： （一）专著 示例 [1] 张志建.严复思想研究[M]. 桂林：广西师范大学出版社，1989. [2] 马克思恩格斯全集：第1卷[M]. 北京：人民出版社，1956. [3] [英]蔼理士.性心理学[M]. 潘光旦译注.北京：商务印书馆，1997. （二）论文集 示例 [1] 伍蠡甫.西方文论选[C]. 上海：上海译文出版社，1979. [2] 别林斯基.论俄国中篇小说和果戈里君的中篇小说[A]. 伍蠡甫.西方文论选：下册[C]. 上海：上海译文出版社，1979. 凡引专著的页码，加圆括号置于文中序号之后。 （三）报纸文章 示例 [1] 李大伦.经济全球化的重要性[N]. 光明日报，1998-12-27，（3） （四）期刊文章 示例 [1] 郭英德.元明文学史观散论[J]. 北京师范大学学报（社会科学版），1995（3）. （五）学位论文 示例 [1] 刘伟.汉字不同视觉识别方式的理论和实证研究[D]. 北京：北京师范大学心理系，1998. （六）报告 示例 [1] 白秀水，刘敢，任保平. 西安金融、人才、技术三大要素市场培育与发展研究[R]. 西安：陕西师范大学西北经济发展研究中心，1998. （七）、对论文正文中某一特定内容的进一步解释或补充说明性的注释，置于本页地脚，前面用圈码标识。 参考文献的类型 根据GB3469-83《文献类型与文献载体代码》规定，以单字母标识： M——专著（含古籍中的史、志论著） C——论文集 N——报纸文章 J——期刊文章 D——学位论文 R——研究报告 S——标准 P——专利 A——专著、论文集中的析出文献 Z——其他未说明的文献类型 电子文献类型以双字母作为标识： DB——数据库 CP——计算机程序 EB——电子公告
客户关系管理的应用和理论研究述评与展望 摘要：客户关系管理理论在近几年来受到国内外管理界和信息技术界的重点关注，随着全球一体化发展带来的全球化市场竞争和客户竞争，客户关系管理也受到了企业的广泛推崇，因此客户关系管理成为近年来管理界和信息技术界发展最为迅速的领域之一。本文主要从客户关系管理的产生、客户关系管理的概念与内涵、企业客户关系管理的应用研究和理论研究状况展开，并对客户关系管理的研究进行了展望。 关键词：客户关系管理；营销理论；关系营销;数据挖掘 前言 著名的管理大师“现代管理学之父”彼得·德鲁克在其著作中提出，“顾客是企业的基石，是企业存活的命脉，只有顾客才能创造就业机会。企业经营的真谛是获得并留住顾客”。 自客户关系管理概念被提出以来，许多学者从不同视角对CRM展开了研究，并取得了许多有价值的理论贡献，企业和机构也在客户关系管理功能的诱惑下开始实施客户关系管理。 一、客户关系管理的起源 CRM（客户关系管理）起源于20世纪80年代初提出的“接触管理”（Contact Management），即专门收集整理客户与公司联系的所有信息。在 1984 年, Ives 和 Learmonth 提出了客户生命周期(CRLC)的概念,旨在客户生命周期的不同阶段支持并满足客户的所有需求, 被视为CRM 思想的萌芽。到90年代初期演变成为包括电话服务中心支援资料分析的客户关怀（Customer Care）。而作为一个概念来说，客户关系管理最早由美国Gartner Group提出，Gartner Group 最初认为，客户关系管理就是为企业提供全方位的管理视角，赋予企业更完善的客户交流能力，最大化客户的收益率。 客户关系管理的理论基础来源于西方的市场营销理论，通过回顾市场营销理论的发展，我们可以对客户关系管理的发展有整体的把握和了解。营销学家菲利普·科特勒总结了营销观念发展的五个演变阶段，包括生产观念、产品观念、推销观念、营销观念、社会营销观念。 前三个阶段是以“生产者为导向”的传统营销观念，后两个阶段成为现代市场营销观念，从传统营销观念到客户关系管理观念，企业对客户的态度发生了巨变。传统营销观念中企业没
英文论文APA格式 英文论文一些格式要求与国内期刊有所不同。从学术的角度讲，它更加严谨和科学，并且方便电子系统检索和存档。 版面格式
表格 表格的题目格式与正文相同，靠左边，位于表格的上部。题目前加Table后跟数字，表示此文的第几个表格。 表格主体居中，边框粗细采用0.5磅；表格内文字采用Times New Roman，10磅。 举例： Table 1. The capitals, assets and revenue in listed banks
图表和图片 图表和图片的题目格式与正文相同，位于图表和图片的下部。题目前加Figure 后跟数字，表示此文的第几个图表。图表及题目都居中。只允许使用黑白图片和表格。 举例： Figure 1. The Trend of Economic Development 注：Figure与Table都不要缩写。 引用格式与参考文献 1. 在论文中的引用采取插入作者、年份和页数方式，如"Doe (2001, p.10) reported that …" or "This在论文中的引用采取作者和年份插入方式，如"Doe (2001, p.10) reported that …" or "This problem has been studied previously (Smith, 1958, pp.20-25)。文中插入的引用应该与文末参考文献相对应。 举例：Frankly speaking, it is just a simulating one made by the government, or a fake competition, directly speaking. (Gao, 2003, p.220). 2. 在文末参考文献中，姓前名后，姓与名之间以逗号分隔；如有两个作者，以and连接；如有三个或三个以上作者，前面的作者以逗号分隔，最后一个作者以and连接。 3. 参考文献中各项目以“点”分隔，最后以“点”结束。 4. 文末参考文献请按照以下格式：
中英文对照翻译 (文档含英文原文和中文翻译) Policies for Development of Iron and Steel Industry The iron and steel industry is an important basic industry of the national economy, a supporting industry for realizing the industrialization and an intensive industry in technologies, capital, resources and energy, and its development requires a comprehensive balancing of all kinds of external conditions. China is a big developing country with a comparatively big demand of iron and steel in the economic development for a long time to go. China's production capacity of iron and steel has ranked the first place in the world for many years. However, there is a large gap in terms of the technological level and material consumption of the iron and steel industry compared with the international advanced level, so the focus of development for the future shall be put on technical upgrading and structural adjustment. In order to enhance the whole technical level of the iron and steel industry, promote the structural adjustment, improve the industrial layout, develop a recycling economy, lower the consumption of materials and energy, pay attention to the environmental protection, raise the comprehensive competitive capacity of enterprises, realize the industrial upgrading, and develop the iron and steel industry into an industry with
超详细中英文论文参考文献标准格式 1、参考文献和注释。按论文中所引用文献或注释编号的顺序列在论文正文之后，参考文献之前。图表或数据必须注明来源和出处。 （参考文献是期刊时，书写格式为： [编号]、作者、文章题目、期刊名（外文可缩写）、年份、卷号、期数、页码。参考文献是图书时，书写格式为： [编号]、作者、书名、出版单位、年份、版次、页码。） 2、附录。包括放在正文内过份冗长的公式推导，以备他人阅读方便所需的辅助性数学工具、重复性数据图表、论文使用的符号意义、单位缩写、程序全文及有关说明等。 参考文献（即引文出处）的类型以单字母方式标识，具体如下： [M]--专著,著作 [C]--论文集(一般指会议发表的论文续集，及一些专题论文集，如《***大学研究生学术论文集》[N]-- 报纸文章 [J]--期刊文章：发表在期刊上的论文，尽管有时我们看到的是从网上下载的（如知网），但它也是发表在期刊上的，你看到的电子期刊仅是其电子版 [D]--学位论文：不区分硕士还是博士论文 [R]--报告：一般在标题中会有"关于****的报告"字样 [S]-- 标准 [P]--专利 [A]--文章：很少用，主要是不属于以上类型的文章 [Z]--对于不属于上述的文献类型，可用字母"Z"标识，但这种情况非常少见 常用的电子文献及载体类型标识： [DB/OL] --联机网上数据(database online) [DB/MT] --磁带数据库(database on magnetic tape) [M/CD] --光盘图书(monograph on CDROM) [CP/DK] --磁盘软件(computer program on disk) [J/OL] --网上期刊(serial online) [EB/OL] --网上电子公告(electronic bulletin board online) 很显然，标识的就是该资源的英文缩写，/前面表示类型，/后面表示资源的载体，如OL表示在线资源 二、参考文献的格式及举例 1．期刊类 【格式】[序号]作者.篇名[J].刊名,出版年份,卷号(期号)起止页码. 【举例】 [1] 周融，任志国，杨尚雷，厉星星.对新形势下毕业设计管理工作的思考与实践[J].电气电子教学学报，2003(6):107-109. [2] 夏鲁惠.高等学校毕业设计(论文)教学情况调研报告[J].高等理科教育,2004(1):46-52. [3] Heider, E.R.& D.C.Oliver. The structure of color space in naming and memory of two languages [J]. Foreign Language Teaching and Research, 1999, (3): 62 67. 2．专著类
XXX学院 毕业设计(论文)外文资料翻译 学院：计算机与软件工程学院 专业：计算机科学技术(软件工程方向) 姓名： 学号： 外文出处：GoyKakus.THE RESEARCH OFCUSTOMER RELATIONSHIP MANAGEMENT STRATEGY [J]. International Journal of Management Research & Review, 2017, 1(9): 624-635. 附件： 1.外文资料翻译译文；2.外文原文。 注：请将该封面与附件装订成册。
附件1：外文资料翻译译文 客户关系管理战略研究 Goy Kakus 摘要 客户关系管理解决方案，通过为你提供客户业务数据来帮助你提供客户想要的服务或产品,提供更好的客户服务、交叉销售和更有效的销售,达成交易,保留现有客户并更好地理解你的客户是谁。本文探讨了客户关系管理模型在获得、保持与发展策略方面的优势。然而,我们对其定义和意义还存在一些困惑。本文通过考察关系营销和其他学科方面的相关文献，解释了客户关系管理的概念基础,从而对客户关系管理的知识作出了贡献。 关键词:客户关系管理模型, 客户关系管理的博弈改变者与关键策略 引言 CRM 是客户关系管理的简称。它的特征在于公司与客户的沟通,无论是销售还是服务相关的。客户关系管理这一术语经常用来解释企业客户关系,客户关系管理系统也以同样的方式被用来处理商业联系, 赢得客户,达成合同和赢得销售。 客户关系管理通常被考虑作为一个业务策略，从而使企业能够: *了解客户 *通过更好的客户体验留住客户 *吸引新客户 *赢得新客户和达成合同 *提高盈利 *减少客户管理成本 *通过服务台等工具软件,电子邮件组织者和不同类型的企业应用程序，企业业务经常寻求个性化的在线体验。 设计精良的客户关系管理包括以下特征: 1．客户关系管理是一种以顾客为中心并以客户投入为基础的服务响应，一对一的解决客户的必需品, 买家和卖家服务中心直接在线互动,帮助客户解决他
本科毕业论文（设计） 外文翻译 外文题目Earnings Management under German GAAP versus IFRS 外文出处 European Accounting Review 外文作者 Tendeloo, B.V., and Vanstraelen, A 原文： Earnings Management under German GAAP versus IFRS Abstract This paper addresses the question whether voluntary adoption of International Financial Reporting Standards (IFRS) is associated with lower earnings management. Ball et al. (Journal of Accounting and Economics, 36(1–3), pp. 235–270, 2003) argue that adopting high quality standards might be a necessary condition for high quality information, but not necessarily a sufficient one. In Germany, a code-law country with low investor protection rights, a relatively large number of companies have chosen to voluntarily adopt IFRS prior to 2005. We investigate whether German companies that have adopted IFRS engage significantly less in earnings management compared to German companies reporting under German generally accepted accounting principles (GAAP), while controlling for other differences in earnings management incentives. Our sample, consisting of German listed companies, contains 636 firm-year observations relating to the period 1999–2001. Our results suggest that IFRS-adopters do not present different earnings management behavior compared to companies reporting under German GAAP. These findings contribute to the current debate on whether high quality standards are sufficient and effective in countries with weak investor protection rights. They indicate that voluntary adopters of IFRS in Germany cannot be associated with lower earnings management. 1. Introduction The International Accounting Standards (IAS), now renamed as International Financial Reporting Standards (IFRS), have been developed to harmonize corporate accounting practice and to answer the need for high quality standards to be adopted in
VOLUME 30 ISSUE 2 October 2008 Journal of Achievements in Materials and Manufacturing Engineering Copyright by International OCSCO World Press. All rights reserved.2008 151 Research paper 2008年十月期2卷30 材料与制造工程成果期刊 版权所有：国际OCSCO 世界出版社。一切权利保有。2008 ？？151研究论文 1. Introduction Friction stir welding (FSW) is a new solid-state welding method developed by The Welding Institute (TWI) in 1991 [1]. The weld is formed by the excessive deformation of the material at temperatures below its melting point, thus the method is a solid state joining technique. There is no melting of the material, so FSW has several advantages over the commonly used fusion welding techniques [2-10]. 1.导言摩擦搅拌焊接（FSW）是焊接学？会于1991年研发的一种新型固态焊接方法。这种焊接？是由材料在低于其熔点的温度上过量变形形成，因此此技术是一种固态连接技术。材料不熔化，所以FSW 相比常用的熔化焊接技术有若干优势。例如，在焊接区无多孔性或破裂，工件（尤其薄板上）没有严重扭曲，并且在连接过程中不需要填料、保护气及昂贵的焊接准备there is no significant distortion of the workpieces (particularly in thin plates), and there is no need for filler materials, shielding gases and costly weld preparation during this joining process. FSW被认为是对若干材料例如铝合金、镁合金、黄铜、钛合金及钢最显著且最有潜在用途的焊接技术FSW is considered to be the most remarkable and potentially useful welding technique for several materials, such as Al-alloys, Mg-alloys, brasses, Ti-alloys, and steels [1-16]. 然而，在FSW过程中，用不合适的焊接参数能引起连接处失效，并且使FSW连接处的力学性能恶化。However, during FSW process using inappropriate welding parameters can cause defects in the joint and deteriorate the mechanical properties of the FSW joints [2, 3]. 此技术起初就主要是为低熔点材料如铝合金、镁合金及铜合金而广泛研究的。The technique has initially been widely investigated for mostly low melting materials, such as Al, Mg and Cu alloys. 此技术已被证明是很有用的，尤其在连接用于航空航天用途的如高合金2XXX及7XXX系列铝合金等难熔高强度的铝合金。It has proven to be very useful, particularly in the joining of the difficult-to-fusion join high strength Al-alloys used in aerospace applications, such as highly alloyed 2XXX and 7XXX series aluminium alloys. 做出Al-5086 H32型板摩擦搅拌对焊的高强度、抗疲劳及断裂的力学性能？。The difficulty of making high-strength, fatigue and fracture resistant Mechanical properties of friction stir butt-welded Al-5086 H32 plate G. .am a,*, S. Gü.lüer b, A. .akan c, H.T. Serinda. a a Mustafa Kemal University, Faculty of Engineering and Architecture, 31040 Antakya, Turkey a 土耳其安塔卡亚31040，Mustafa Kemal大学建筑工程系 b General Directorate of Highways of Turkey, Ankara, Turkey b 土耳其安卡拉土耳其高速公路总理事会？ c Abant Izzet Baysal University, Faculty of Engineering an d Architecture, 14280 Bolu, Turkey c 土耳其Bolu 14280 Abant Izzet Baysal 大学建筑工程系 * Corresponding author: E-mail address: gurelcam@https://www.doczj.com/doc/6810269464.html, *相关作者电子邮箱地址：gurelcam@https://www.doczj.com/doc/6810269464.html, Received 30.06.2008; published in revised form 01.10.2008
中英文参考文献格式! (細節也很重要啊。。）来源：李菲玥的日志 规范的参考文献格式 一、参考文献的类型 参考文献（即引文出处）的类型以单字母方式标识，具体如下： M——专著C——论文集N——报纸文章J——期刊文章 D——学位论文R——报告S——标准P——专利 A——文章 对于不属于上述的文献类型，采用字母“Z”标识。 常用的电子文献及载体类型标识： ［ＤＢ/OL］——联机网上数据(database online) ［DB/MT］——磁带数据库(database on magnetic tape) ［Ｍ/CD］——光盘图书(monograph on CD ROM) ［ＣＰ／DK］——磁盘软件(computer program on disk) ［Ｊ／ＯＬ］——网上期刊(serial online) ［ＥＢ/OL］——网上电子公告(electronic bulletin board online) 对于英文参考文献，还应注意以下两点： ①作者姓名采用“姓在前名在后”原则，具体格式是：姓，名字的首字母. 如：Malcolm R ichard Cowley 应为：Cowley, M.R.，如果有两位作者，第一位作者方式不变，&之后第二位作者名字的首字母放在前面，姓放在后面，如：Frank Norris 与Irving Gordon应为：Norri s, F. & I.Gordon.； ②书名、报刊名使用斜体字，如：Mastering English Literature，English Weekly。二、参考文献的格式及举例 1．期刊类 【格式】[序号]作者.篇名[J].刊名，出版年份，卷号（期号）：起止页码. 【举例】 [1] 周融，任志国，杨尚雷，厉星星.对新形势下毕业设计管理工作的思考与实践[J].电气电子教学学报，2003(6)：107-109.
CUSTOMER RELATIONSHIP MANAGEMENT As. univ. drd. Mihaela Cornelia Prejmerean Lect. univ. dr. Alina Mihaela Dima Academy of Economic Studies, Bucharest Abstract: After 17 years of economical and market development, Romanian companies face a new challenge: the tough competition from the European Union and the battle for the customers. The Romanian enterprises will have to learn not only how to attract customers, but also how to keep them. Marketing programs include now aspects regarding customer orientation, relationship management, loyalty and quality. In this paper, we will follow the main aspects, characteristics, dimensions and processes of Customer Relationship Management, and we will analyze the challenges that the local companies will have to face. Examples from the financial service sector will round the actual situation of the implementation of the CRM rules and principles in Romania. Keywords: marketing information system; customer relationship management; business asset, customer acquisition; customer retention. 1. Introduction In the last decade, the majority of the companies were preoccupied with production, recession, mergers, new technologies and business regulation. Romania’s accession in the European Union will bring many advantages for further development, together with membership in a Common Market with common policies on product regulation, and freedom of movement for all the four factors of production (goods, services, capital and labor). This means that Romanian companies will compete with other companies from the EU directly in their home market. European companies are more flexible and mobile and will put a high pressure on the local companies in order to produce better products, launch better offers and services and orientate more towards their customers. High revenue equals important customer is a classic rule when the company organises its customer policy. “An imp ortant customer brings a gross amount of money for our enterprise” has become a reflex for many compa nies abroad and perhaps in Romania, too. But is this always true, or do we need more information than a simple figure reported at the end of the year? 2. Marketing information system A winning company is more productive in acquiring and retaining customers, to
企业会计准则外文翻译文献 (文档含英文原文和中文翻译) 外文： On February 15, 2006, the Ministry of Finance issued 1 item of basic accounting standards and 38 specific guidelines, the new set of accounting standards system. Standards issued, the community gave wide attention, the securities industry, business circles, academic circles gave height the opinion, think this is the second in 1993 accounting reform after another is of great significance to the accounting reform, marking China's convergence with international financial reporting standards of enterprise accounting standards system formally established, to improve the China's socialist market economic system, improve the level of opening up and accelerate China's integration into the global economy has important significance. Also expressed their concerns and worries, mainly reflected in the following aspects: a fair value is difficult to "fair", and is very likely to become the profit manipulation tools; two is the enterprise may to adjust earnings manipulation debt restructuring, debt restructuring will once again become the darling of the securities market; three is the new standard published may induce "fair" phenomenon, which
中英文对照资料外文翻译文献 平设计任何时期平面设计可以参照一些艺术和专业学科侧重于视觉传达和介绍。采用多种方式相结合，创造和符号，图像和语句创建一个代表性的想法和信息。平面设计师可以使用印刷，视觉艺术和排版技术产生的最终结果。平面设计常常提到的进程，其中沟通是创造和产品设计。共同使用的平面设计包括杂志，广告，产品包装和网页设计。例如，可能包括产品包装的标志或其他艺术作品，举办文字和纯粹的设计元素，如形状和颜色统一件。组成的一个最重要的特点，尤其是平面设计在使用前现有材料或不同的元素。平面设计涵盖了人类历史上诸多领域，在此漫长的历史和在相对最近爆炸视觉传达中的第20和21世纪，人们有时是模糊的区别和重叠的广告艺术，平面设计和美术。毕竟，他们有着许多相同的内容，理论，原则，做法和语言，有时同样的客人或客户。广告艺术的最终目标是出售的商品和服务。在平面设计，“其实质是使以信息，形成以思想，言论和感觉的经验”。
在唐朝（618-906 ）之间的第4和第7世纪的木块被切断打印纺织品和后重现佛典。阿藏印在868是已知最早的印刷书籍。在19世纪后期欧洲，尤其是在英国，平面设计开始以独立的运动从美术中分离出来。蒙德里安称为父亲的图形设计。他是一个很好的艺术家，但是他在现代广告中利用现代电网系统在广告、印刷和网络布局网格。于1849年，在大不列颠亨利科尔成为的主要力量之一在设计教育界，该国政府通告设计在杂志设计和制造的重要性。他组织了大型的展览作为庆祝现代工业技术和维多利亚式的设计。从1892年至1896年威廉?莫里斯凯尔姆斯科特出版社出版的书籍的一些最重要的平面设计产品和工艺美术运动，并提出了一个非常赚钱的商机就是出版伟大文本论的图书并以高价出售给富人。莫里斯证明了市场的存在使平面设计在他们自己拥有的权利，并帮助开拓者从生产和美术分离设计。这历史相对论是，然而，重要的，因为它为第一次重大的反应对于十九世纪的陈旧的平面设计。莫里斯的工作，以及与其他私营新闻运动，直接影响新艺术风格和间接负责20世纪初非专业性平面设计的事态发展。谁创造了最初的“平面设计”似乎存在争议。这被归因于英国的设计师和大学教授Richard Guyatt，但另一消息来源于20世纪初美国图书设计师William Addison Dwiggins。伦敦地铁的标志设计是爱德华约翰斯顿于1916年设计的一个经典的现代而且使用了系统字体设计。在20世纪20年代，苏联的建构主义应用于“智能生产”在不同领域的生产。个性化的运动艺术在2俄罗斯大革命是没有价值的，从而走向以创造物体的功利为目的。他们设计的建筑、剧院集、海报、面料、服装、家具、徽标、菜单等。J an Tschichold 在他的1928年书中编纂了新的现代印刷原则，他后来否认他在这本书的法西斯主义哲学主张，但它仍然是非常有影响力。Tschichold ，包豪斯印刷专家如赫伯特拜耳和拉斯洛莫霍伊一纳吉，和El Lissitzky 是平面设计之父都被我们今天所知。他们首创的生产技术和文体设备，主要用于整个二十世纪。随后的几年看到平面设计在现代风格获得广泛的接受和应用。第二次世界大战结束后，美国经济的建立更需要平面设计，主要是广告和包装等。移居国外的德国包豪斯设计学院于1937年到芝加哥带来了“大规模生产”极简到美国;引发野火的“现代”