剑桥商务英语高级真题集听力原文十二篇

Obviously the benefits of proper planning are very important—and will certainly help to reduce nerves. However there are other things that you can do to fully take control of the nerves before you present.Physical techniquesThe benefits of breathing are often overlooked but this one simple technique can really help to calm you and slow you down. When you are nervous you probably also speed up your speech. So controlling the speed that you speak at is a good way to help control your nerves. Of course, as you can imagine, there are lots of other physical strategies that people employ to help reduce nerves and focus their minds.Psychological techniquesThere are also some key psychological techniques that you can apply to help you to kick out those negative thoughts that can creep into your mind and reduce your confidence.These techniques can help you to maintain a positive mental attitude towards your presentation and help you remain in control if any negative thoughts start to creep into your mind. One technique is to imagine that the presentation has just taken place – and that it was successful.Spend time imagining that success—and how you feel at that time. Imagine the voices and other sounds that you hear at the end of the presentation and what the audiences’ faces look like and what else you can see in the room. Take time to imagine all of the positives about the presentation that made it a success.A lot of the time our imagination focuses on the negatives—so forcing it to focus on the positive can help to turn things around and will help build your confidence.Rehearsing the presentationRehearsing your presentation is essential for practicing and assessing your timekeeping, body language (such as eye contact and hand gestures), voice projection, pace of speech and logical order of content. It gives presenters a chance to amend their presentation and envisage how they will go about presenting on the day. It may be useful to record your voice on a mobile phone, or video yourself and watch it back, noting good points and areas for improvement.The more presentation experience you have the more confident you will feel and less nervous you become. Familiarize yourself with several techniques for overcoming presentation nervousness so that your next speaking engagement can be a fun and rewarding experience.。

Module 1212.1 Understanding business culture(page121)John So, Jim, what did you know about doing business in China before you made your first trip there?Jim Very little, actually. These days there’s a lot of literature and advice out there. I had heard about the principle of Guanxi before I went to China, but I hadn’t really realised how important a part of business culture it was.John What is Guanxi, exactly?Jim It refers to relationships or connections with people that are built on trust and have been developed over a long time. These relationships are based on shared experience-people operating in a similar field-and often also on the exchange of gifts or favours.John But if you’re an outsider, that must make life very difficult. You don’t have a shared background as such...Jim That’s right. You don’t have those networks and for that reason you’re going to have to be patient, because it takes time to develop them. That’s why so many foreign businesses look for a Chinese partner who has good contacts already, like an agent or business partner.John And is there any other way to shortcut this process?Jim Not really. Gift-giving is helpful - presenting a small gift at the end of a meeting, for example. Don’t expect immediate returns, though, and don’t give anything big. The Chinese government has clamped down hard on bribery in recent years and won’t tolerate it. What you have to do is build friendships.John And how would you go about that? Any particular tips?Jim There’s no particular secret: just get to know your partners, exchange small talk, invite them out for meals - Chinese people love eating out. They’ll certainly invite you out to a restaurant at some point. The main thing is just to be yourself...with an extra bit of formality and politeness. Don’t do what some people do and try to be Chinese.John And are there any things you shouldn’t talk about - any taboos?Jim Umm... I think the important thing is to show genuine interest in learning aboutChina and its customs, and to be respectful of the country and the government. There are also a few different habits. Sometime during the meal there will be toasts - make sure that you make one to the most senior member of the group there.John Any other tips?Jim well, they appreciate the best - established brands with a quality reputation - having had limited access to western products in the past. Everyday practicalities? Er... People dress soberly for business, they shake hands on ually, though occasionally they’ll just nod at you. They love to exchange business cards, so bring lots of those. And when you receive one make sure you study it carefully - it’s very rude just to put it straight in your pocket.John What about their behaviour? The Chinese have a reputation for being difficult to read.Jim I don’t really find that. Perhaps they use facial expressions or gestures less freely than westerners do. They do seem to take their time agreeing to things. There are two reasons for that: first of all, they generally operate within big hierarchies and the decision may need to come from high up; secondly, they dislike saying ‘no’ directly. If they start to make a series of small objections to something, it generally means they’re trying to say they’re not interested. But above all, as i said before, don’t worry about the time all this takes - you’re going to need that anyway to learn how Chinese companies operate and all the governance and tax laws, the regulations around joint ventures and so on...12.2 Small talk: short responses(page122)Sarah Hi, Joachim, sorry to be a little late.Joachim No problem. Good to see you again. How was your trip?Sarah It was fine. No delays , just the usual traffic from the airport.Joachim And did you find our offices easily?Sarah Yes, thank you. Your directions were very clear.Joachim OK. So, can I get you a coffee before we start?Sarah Yes. I’d love one. White, one sugar, please.Joachim And, how are you fixed for time?Sarah I’ve got a couple of hours now. I hope that’s enough.Joachim Sorry, do you mind if I just take this call?Sarah No, of course not. Go ahead...Joachim Sorry about that - the boss. So, are you expecting it to be a good year? Sarah Well, I hope so. Last year was pretty flat, as you know.Joachim Well, that’s really what I’d like to talk about today - how we can ramp things up a bit. Can I be of any help with the marketing side of things?Sarah That’s kind of you, but we should be able to cope. It’s just a question of programming it in. We’re planning a campaign meeting next week...Joachim ...so I think that’s been a useful start to our discussions. I will programme another meeting for two weeks’ time. But I think you have to go now. Would you like to go for a meal this evening?Sarah I’d love to, but I’m afraid I have to be back in London by six.Joachim No worries. Would you like a lift back to the station?Sarah That would be really nice, but I don’t want to put you out.Joachim It’s no problem. I’m going that way anyway.。

BEC商务英语高级考试历年真题（1）The Negotiating TableYou can negotiate virtually anything。

Projects， resources， expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because，as he is usually negotiating for somebody else， he says this helps him drain the emotional content from his conversation。

He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him。

The starting point for any deal， he believes， is to identify exactly what you want from each other. More often than not， one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”。

12.2 Social EnglishConversation starters1 Match each statement with a short response.1 Hi, how are you? A Hi there, good to meet to.2 I’m so sorry to be late. B Thank you, so are you.3 Hello, you must be Mr Channing C Yes, they’re a big improvement.4 Phew, it’s freezing today. D Very well, thanks. And you?5 I’m afraid I’m a bit pressed for E Oh, not at all. I’ve been looking6 And this is Colin, my partner. F Busy a s ever, but it’s going well.7 Thank you for finding the time G OK, then we’ll get straight downto see me. to business.8 Hey, I like your new premises. H Don’t worry. It’s not a problem.9 You’re looking well. I Yes, that’s right. Good to meet you.10 So, hoe’s business? J It is, but at least it’s not raining.Small talk: short responses2 Work with a partner. How would you respond to these questions?Write your ideas in column1 ( Response1).Question Response 1 Response 21 How was your trip? ________ __________2 Did you find our offices easily? ________ __________3 Can I get you a coffee before we start? ________ __________4 How are you fixed for time? _________ __________5 Sorry, do you mind if I just take this call? ________ _________6 Are you expecting it to be a good year? ________ _________7 Can I be of any help with the marketingside of things? _________ _________8 Would you like to go for a meal thisevening? _________ _________9 Would you like a lift back to the station? _________ _________3 Listening and note down the responses you hear to each question in column2(Response2)4 Work with your partner. Act out the dialogue again. This time give the opposite response to each question.Social situations5 You represent a supplier of car heaters from your country. You are interested in supplying your heaters to Jaguar Cars in the UK. As a first meeting, they have arranged a tour of their manufacturing plant, Your host is the production manager.·work with your partner.·Act out the situation, following the steps.VISIOR PRODUCTION MANAGER Introduce yourself and apologize Greet your guest.for being late. Offer a coffee before you start.Ask a few questions about the plant Explain the programme for the day.and your host’s job. Check if it’s OKTHE TOURThank your host for the tour. Offer your guest some lunch at aThai restaurant.Explain that you don’t like spicy food. Suggest a pub instead.You are interrupted at lunch by a call Ask your guest some questions abouton your mobile.Apologize. His/her country.You have a train to catch.Thank you Offer your guest a lift to the station.host for the meal.Invite your host to visite your factory Arrange a time to call to discuss thenext month. next steps.Thank your host once again.12.3 Reading Test:Part Five and Part SixPart Five of the Reading Test consists of a business text approximately 250 words long. It is a gapped text, with ten single words missing. The choice of word to will each gap is completely up to you. The missing words tend to be small words such as this, but not,as,rather,ect.Part Six of the Reading Text is a passage(a business letter, short article or piece of publicity)of 150-200 words containing some unnecessary words, Each line of the text your ability to proofread business documents.Give yourself ten minutes to complete each task.For Part Five, follow these steps.·Read the instructions twice and make sure you understand the context of the passage and what you are being asked to do.·Read the passage through quickly(tow minutes)to get the general meaning.·Re-read to the first gap and look at the whole sentence. What words fits grammatically and in meaning.·If the right word doesn’t comet to you quickly and instinctively, move on to the next gap.·Re-read the passage and fill in any gaps you have missed.For Part Six, follow these steps.·Read the instructions twice and make sure you understand the context of the passage and what you are being asked to do.·Read each sentence, not just each line, before trying to identify an unnecessary word. ·Remember not all lines contain a mistake.·At the end read the text back, taking account of your corrections,and make sure it makes sense.Part Five-Choosing the right word1 Look at this sentence. Think of a word that fits the gap.Advances have been made not_____in cleaner fuels, but also in energy efficiency. The answer is only as in the phrase not only...but also.2 Choose a word for these sentences. Explain why you chose this word.1 We need to persuade people to use less energy______than building new power plants.2 There is_____greater awareness these days of environmental issues.3 _________far, the company has sold 20m of the new devices and is hopeful that soon every household will have one.3 Following the approach described on page 124 do Practice Test Part Five. PART FIVEQUESTION 1-10·Read this article about business gifts.·For each question 1-10, write one word to fill each gap.·There is an example at the beginning(0)Permitted business giftsA business courtesy should not be accepted if the donor expects something(0)·······return: he may be attempting to gain an unfair advantage or to influence the employee’s judgment.Employees(1)·········also avoid a pattern of accepting frequent gifts or business courtesies from the same persons or companies. Employees may not accept honoraria and may not accept expense reimbursements in excess of $50 from any not-for-profit organization supported by the Company(other(2) ·········through the Matching Gift Program).Examples of permitted gifts and business courtesies:·A ballpoint pen with a company logo would satisfy the test of being promotional(3)········nature and of nominal value. An inscribed gold wristwatch would be unlikely to be nominal in value and , therefor, would (4)········be acceptable. ·Lunch or dinner invitations to reasonably priced establishments(5)··········be permitted if furnished in connection with bona fide business meetings or conferences but, (6)··········the meal or entertainment is lavish or frequent, it is not acceptable.·Accepting a reasonably priced meal, golf outing or sporting event or entertainment ticket in the local area(7)·······an occasional basis may be reasonable. Regular invitations or accepting a trip out of the local area to attend a golf outing, sporting event or entertainment event is not.The Company(8)··········pays for work-related transportation, loading and expenses directly or on a pro-rata basis for combined work and personal trip consistent with the company’s existing travel and entertainment policy.Accepting(9)·········offer for an expenses paid trip for pleasure with a customer or supplier is(10)·····permitted.Part Six-Identifying redundant words4 Find the unnecessary word in each sentence.1 It is considered as a social mistake to discuss questions of money too openly.2 If we answered to every demand for a more personalized service, we would be lost.3 He was happy with the plan because it gave him no flexibility.4 Public sector workers, normally the lowest paid, they have had big salary rises.5 When the cost of supplier is too high because the manufacturer is forced to raise his prices.6 In recent years employers who have been taking more interest in recruitment.7 However, the company has completely revised its range of products in the 1990s.8 It is important to give employees an advice on how best to perform their role.5 Use these labels to describe the mistakes in exercise 4.A unnecessary relative pronoun E unnecessary articleB inappropriate negative F unnecessary auxiliary verbC repeated subject G double conjunctionD unnecessary adverb H extra preposition6 Following the approach on page 124 do Practice Test Part Six on page 126. PART SIXQUESTION 1-12·Read the text below about cross-culture communication in education.·In most of the lines there is one extra word.It is either grammatically incorrect or does not fit in with the sense of the text.Some lines, however,are correct.·If a line is correct, write correct next to it.·If there is an extra word,write the extra word next to it.·There are two example at the beginning(0and00).Communication in the classroom0 Everything that what happens in a school, and especially in the classroom.00 involves communication, the act of sharing information. Sometimes1 communication involves using oral or written symbols. On the other2 occasions, communication involves various types of non-verbal symbols,including3 body language.Most behaviour problems in schools, and their resolutions, they4 involve some type of a munication permeates education.5 Communication is culture bound. The way an individual communications with6 emanates from his or her culture. Of course, a person may know more than7 one culture or may be have competent in a combination of cultures.8 Nonetheless, one basic truth prevails: when communication is a product of culture.9 Students with different culture norms are at risk if teachers have a little10 knowledge, sensitivity or appreciation of the diversity in communication11 styles. Such teachers may not perceive differences as problems and respond to12 students’diversity with negative attitudes, low expectations and culturally inappropriate teaching and assessment procedures.。

剑桥商务英语考试真题第二版高级全文共6篇示例，供读者参考篇1The Cambridge Business ThingyHey guys! It's me again, your favorite elementary school kid who loves talking about boring business stuff. Today I want to tell you all about this crazy exam called the Cambridge Business English Certificate Higher that I had to take recently. I know, I know, it sounds really dull and grown-up, but just hear me out!So this exam is supposed to test how good you are at using English for work and business situations. Apparently, there are a bunch of big companies out there that want to make sure their employees can communicate properly and not mess everything up with bad English. Can you imagine - one tiny mix-up, and the next thing you know, they've ordered 10,000 porta-potties instead of 10,000 computers! Total disaster.Anyway, the exam has four main parts that you have to get through. The first one is listening, where they play all these recordings of people talking about business-y topics like supply chains, marketing strategies, you know, the real riveting stuff.And you have to answer multiple choice questions showing you understood what was said. I've got to be honest, trying to pay attention when some monotone British guy is droning on about profit margins for an hour is...well, let's just say it's a true test of willpower.Next up is the reading section, which is basically the same deal, except this time you're reading passages about corporate team building retreats and dealing with difficult clients instead of listening to them. Why anyone would want to read that for fun is beyond me, but I guess that's just how some people get their kicks. Give me a nice comic book any day!The writing part is where things got a bit more interesting for me. You have to write two business documents, like reports, proposals, marketing materials - that kind of thing. Finally, a chance to exercise some creativity! Although they did have pretty strict guidelines on formatting, style, even what specific information had to be included. It was like "Here's your chance to be creative...but only if you follow these 47 rules to the letter." Um, okay?But by far the hardest component was speaking. I had to have an actual conversation with an examiner about different business topics and scenarios they gave me. Picture this: A10-year-old kid trying to discuss corporate social responsibility and ethical supply chain management with a straight face. I'm pretty sure the examiner was stifling laughter the whole time. Hey, at least I got some practice at bullshitting my way through things I don't fully understand - a crucial life skill!At the end of the day though, I guess the Cambridge BEC Higher does serve a legitimate purpose in today's global business world. Being able to communicate clearly and effectively in English is pretty crucial when you're dealing with clients, colleagues or suppliers from all over the world. And having a certification that proves your skills can be really valuable.Plus, tackling an advanced English exam like this was definitely a growing experience for me, even if the subject matter wasn't exactly riveting kid's stuff. I had to step up my game in terms of vocabulary, comprehension, speaking fluency and all that jazz. Kinda like exercise for my brain muscles.So while it was a bit of a slog at times, I'm still glad I went through the process of prepping for and taking the Cambridge BEC Higher exam. I mean, how many other fifth graders can say they're certified in business English at a high level? That's some serious cred to pull out at the lunch table.Who knows, maybe this will open some doors for me in the corporate world after I finish elementary school. But for now, I'm just happy to have that certificate safely added to my collection, right next to my Webelos Badge and my Participation Trophy from the Spring Arts & Crafts Fair. Arguably even more valuable, am I right?篇2My Big Adventure with the Cambridge Business English TestHi friends! My name is Timmy and I'm 10 years old. I just had the coolest experience taking a really big English test called the Cambridge Business English Certificate Higher exam. I know what you're thinking - business English for a kid? That sounds super boring! But actually, it was a really fun challenge. Let me tell you all about my big adventure!It all started a few months ago when my parents said I could try taking the BEC Higher exam. They said it would be great practice for my English skills. At first, I wasn't sure what "business English" even meant. I thought it would be all about math and spreadsheets and stuff. Yuck! But my teacher Ms. Roberts explained that it's about using English in a professional work setting.She said the reading had texts like company reports, proposals, news articles and other grown-up things. The listening had recordings of meetings, presentations, interviews and more. For the writing, I'd have to write business documents like emails, reports, marketing materials. And the speaking would be roleplaying workplace situations. It sounded pretty challenging for a 10-year-old!To get ready, we did lots of practice tests from past BEC Higher exams. The reading passages were pretty hard with all the business vocabulary and Topics. Things like "revenue streams," "global logistics," and "integrated marketing campigns." I had to look up so many words! The listenings were tough too with all the different accents.But you know what? The more practice I did, the more I started feeling like a little businessman! I was understanding all the topics better and getting quicker at the tasks. My favorites were the writing questions where I got to pretend to be the director of an company writing all sorts of important documents. Like this one email I wrote telling our fake employees about a new labor union policy. I tried to sound very professional and authoritative!Finally, exam day came. I had my lucky spider-man pencil case and Ms. Roberts gave me a big hug and high five before I went in. The exam was loooong, almost 4 hours in total! The reading was hard but I stayed focused. The listenings threw me a few curveballs with some really strong accents. The writing tasks were great though, I got to write skills endorsements for employees and a proposal for a new eco-friendly product line. For speaking, I roleplayed interviewing someone for a sales director job. I tried putting on my deepest "BusinessTimmy" voice!A few weeks later, the results came. Mom and Dad were so proud when they saw I passed with a good score! To celebrate, we went to my favorite restaurant (a fancy steakhouse, of course - gotta practice those business dining skills!). Ms. Roberts kept calling me her "youngest businessperson."Looking back, studying for the BEC Higher was challenging but also a really unique experience. I don't think many10-year-olds get to pretend they're adult professionals writing important business documents and emails! It helped grow my English skills in a fun, different way. And who knows, maybe I'll end up running my own company someday. CEO Timmy has anice ring to it, don't you think? But first, I've got summer camp and 5th grade to look forward to!篇3The Big Tests for Grown-Ups at WorkHi there! My name is Timmy and I'm 8 years old. I just learned about these really important tests that grown-ups have to take for their jobs. They're called the Cambridge Business English Certificates and they sound super hard!My dad has to take one of them soon. He works at a big company downtown and needs to prove he can speak and write English really well for his job. The tests have funny names like BEC Preliminary, BEC Vantage and BEC Higher. I think those names are kind of silly!The BEC Preliminary is the first level. Dad said it shows you can use simple English for things like taking notes in meetings or writing basic emails. The reading passages have pictures which makes it a bit easier. I'll bet I could do that one no problem!Then there's the BEC Vantage which is a lot tougher. For that one, you need to understand longer readings and be able to write business documents like reports and proposals. My teacherwrites those all the time for the school principal! The speaking part sounds really hard too - you have to discuss technical topics and hypothetical scenarios. What's a hypothetical anyway?But the BEC Higher is the craziest of them all! My dad has been studying his butt off for this one. You need amazing English skills to pass. Like you have to analyze and synthesize complex information from multiple sources. I have no idea what that even means! There's a tough writing task where you have to persuade or negotiate using all the right business language and formalities. Yikes, I'm so glad I don't have to do that anytime soon.From what Dad tells me, these tests are super important if you want a good career and make lots of money. They're recognized by companies all over the world as proof you can communicate effectively in English in a professional setting. Dad's boss told him he has to pass the BEC Higher this year if he wants to be considered for a promotion to Senior Manager.I went with Dad to register for the exam at this big important-looking building downtown. There were students of all ages there, from university kids to grandpas and grandmas! Some looked so nervous, like they were about to take the hardest test of their lives. The exam rooms were huge and hadhundreds of little desks. I definitely wouldn't want to write a test in one of those rooms!Dad said the reading passages cover all sorts of topics like finance, marketing, human resources and international trade. He showed me a practice test with texts about corporate mergers, joint venture negotiations and strategic planning objectives. I couldn't even understand the titles let alone the whole passages! How do grown-ups learn such boring stuff?The listening sections seemed pretty tough too - lots of recordings of meetings, presentations, negotiations, you name it. And there are all these little annoying details you have to pick up on, like the attitudes and opinions of the speakers. No thank you!After the tests, Dad will get scores for each section: Reading, Writing, Listening and Speaking. An overall grade too which combines all the scores together. If he does well enough, he'll get a certificate to show he passed that BEC level. How cool would it be to get an official certificate from Cambridge University just for being good at English?Well, I sure don't envy my dad and all the other grown-ups who have to take these exams. They sound incredibly difficult and way too much work if you ask me. I'll stick to my simple spelling tests for now! But I guess if you want an awesome career,speaking and writing perfect English is pretty important. Best of luck to anyone out there facing these Cambridge BEC monsters. You're going to need it!篇4The Cambridge Bizzniss ExamsHi there! My name is Tommy and I'm going to tell you all about the Cambridge Business English exams. These are tests that grown-ups take to show they can speak and write good English for their jobs. There are different levels, just like in school when you start at kindergarten and work your way up.The first level is callt the Preliminary. That's for people who can use basic English for things like introductions, talking about their job, and asking simple questions. After the Preliminary, there's the Vantage level. People at this level can have more complex conversations about work situations, presentations, meetings and stuff.The next level up is called Higher. Grown-ups who pass this test are really good at English! They can understand long meetings, read difficult documents, negotiate with customers and colleagues, and give presentations to the bosses without getting all tongue-tied. Whew, that sounds hard!But the mega tough level is the top one - it's called Proficiency. Only super smart business people with amazing English skills can pass this test. They have to be able to communicate perfectly in any situation, no matter how complex. Things like legal contracts, high-level negotiations, public speeches...nothing can stump them when it comes to English. I'll need to study really hard if I want to get to that level someday!For each of these tests, the candidates (that means the grown-ups taking the exam) have to show they can read, write, listen and speak English really well for business purposes. There are different sections to test all those skills.In the reading part, they have to read all sorts of business documents like reports, emails, websites, proposals and articles. Then they have to answer questions to prove they understood everything properly. The questions can be multiple choice, filling in tables and charts, or even little essay responses. It's like a reading comprehension test, but super hard!The writing section is where they have to create different types of business documents themselves. Things like company reports, marketing emails, business letters, proposals and meeting notes. The examiners give them a scenario and details on what to include. Then the candidates have to produce awell-written document, using proper language, formatting and organization. Not easy when you're under pressure!Next up is the listening exam. Here the candidates listen to recordings of meetings, presentations, negotiations, lectures and phone calls. As they listen, they have to answer questions, complete notes, fill out forms, and generally show they comprehended all the important details and implied meanings. Missing a key point could mean failing the whole thing! The recordings are pretty realistic too, with background noises, accents and interruptions - just like in a real office.Finally there's the speaking part, which is my favourite because I love to chat! For this, the candidates have a real live conversation with an examiner. They get assessed on things like fluency, pronunciation, grammar, vocabulary and coherence. The tasks could be role-plays of work scenarios, giving presentations and pitches, negotiating with a client, taking part in discussions and explaining data or diagrams. The examiner throws in some curveballs too by changing topics unexpectedly or asking tricky follow-up questions. No chance for the candidates to just recite memorized answers!Candidates get scores for each section: reading, writing, listening and speaking. Their overall score determines if theypassed that exam level or not. The higher the level, the tougher it is to get a passing grade. I can't even imagine how difficult the Proficiency test must be - you basically have to be perfect in English and able to handle any business communication thrown at you. Woah!So those are the Cambridge business English exams in a nutshell. Grown-ups take them super seriously because a good score can really help their career prospects and open doors to better jobs all around the world. I have a newfound respect for my parents after learning about these intense tests. Who knew business English could be so complicated? I'll be sure to pay close attention in my English classes from now on. Maybe I'll be proficiency level by the time I'm 30...or 40...or maybe 50! Haha, wish me luck!篇5The Big Grown-Up TestMy big sister Jane is in university now, studying business. She has to take this really big test called the Cambridge Business English exam. It's supposed to be super hard and important if you want to get a good job later on. Jane has been studying like crazy for months to get ready!Mom and Dad keep telling me how the Cambridge test shows you can speak and write in English really well for business stuff. Apparently, there are reading sections where you have to read documents and answer questions. There are listening parts too where you listen to recordings and conversations and answer questions on what you heard.The writing sections sound kind of fun though! You have to write emails, reports, proposals and other business documents. Mom says it's important to get the tone and formatting right. I like writing stories and letters, so maybe the writing part would be okay for me. Probably not the rest though!Jane said one of the hardest parts is the speaking test. You have to have a conversation with an examiner and do all sorts of tasks like presentations, negotiations, and roleplays. Yikes! I would be so nervous. Jane has been practicing her business vocabulary and pronunciation a ton.From what I can tell, the whole Cambridge Business English exam is meant to check if you can really communicate effectively in English in a work environment. They look at your grammar, vocabulary, pronunciation, comprehension skills, and how well you can produce different text types. Phew, that's a lot!Jane keeps going on and on about how important this exam is if she wants to get hired at a big international company after graduating. Lots of businesses and employers really respect and require candidates to have passed this test. My sister definitely feels the pressure!I'm just glad I don't have to worry about anything that advanced and grown-up for many more years. The Cambridge exam sounds crazy difficult to me! But Jane has been working her butt off and I know she's going to do an amazing job. She's so smart and aces everything.I'll be rooting for her on test day. Maybe after she passes, she can teach me some basic business English! Then in a decade or so, I can start prepping for the exam myself. But for now, I'm perfectly content staying a clueless little kid. Let Jane handle those intense, adult assessments. I'll stick to my spelling tests and book reports for the time being!篇6The Really Hard and Annoying Cambridge Business English ExamHi everyone! My name is Timmy and I'm 8 years old. Today I want to tell you all about the super difficult Cambridge BusinessEnglish exam that my parents are making me take. It's supposed to be for adults who work in offices and companies, but my mom and dad said I have to do it too. No fair!First of all, the exam is seriously long. Like, so so long. You have to sit there forever listening to people talk about business-y stuff like sales and marketing and budgets. Blah blah blah. As if I care about any of that boring grown-up nonsense! I'd way rather be outside playing soccer or riding my bike. But noooo, I have to sit inside and listen to endless recordings about corporate meetings and giving presentations. Someone help me!And you know what else? There's a ton of reading too. Huge long passages filled with fancy business words and annoying topics like supply chain management and international trade regulations. What even is that? Why would any kid ever need to know those things? The reading sections are soooo dull. I literally start falling asleep.But easily the worst part is the writing section. For that, you have to write essays and reports and emails using professional business language. Do you know how hard that is for a little kid?? I'm supposed to sound all proper and intelligent when I just want to write like I normally talk. One of the assignments is to review a business proposal and provide recommendations. A proposal forwhat? To get more ice cream servers at my school? Because that's about the only kind of proposal I care about!Oh, and I can't forget about the speaking part too. You have to pretend to have fake conversations and meetings about budgets, sales strategies, global operations...blah blah BLAH. Does anyone actually understand what any of that means?? It's all a bunch of gobbledygook to me. The examiners always say I need to use more formal language and idiomatic business expressions. But how's an 8-year-old supposed to know what that even means?Basically, this whole Cambridge Business English exam is a nightmare for a kid like me. The topics are boring, the tests are hard, and it's wayyy too much stress. Every night I cry to my parents "Why do I have to do this?? I'm just a kid! Let me go play outside!!" But they never listen.If you ask me, the Cambridge Business English exam should be optional for kids. Or at the very least, they need to make an easier version for children where we can write and talk about fun things we actually understand - like playgrounds, birthday parties, and video games. That's my kind of business!Well thanks for listening to me rant and complain, guys. I'm off to go sit for another 3 hour practice test about internationaltax laws and quarterly migration projections. Yippee...I can't wait. This whole thing is what nightmares are made of!!。

BEC高级真题集12套口语部分整合A Customer relations: the importance of making customers feel valuedB company growth : the importance to a company of controlling expansionC Marketing: how to ensure that agents maintain a high level of effectiveness when representing a companyStaff Suggestion SchemeYour company is planning to introduce a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme.Discuss, and decide together:●How to set up the scheme so that all staff feel they can contribute●How suggestions from members of staff could be evaluated.真题集2 Test 2A Communication skills : the importance of foreign language training for selected employeesB advertising: how to select a suitable agency to handle a company’s advertisingC finance: how to decide whether to float a company on the stock market.Staff RelocationYou company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive to staff:Discuss, and decide together:●Which types of financial incentives the company could offer to staff●Wh at information staff would need to know about the new location.真题集2 Test 3A personal management: the importance to a company of having well-motivated staffB strategic planning: how to decide whether to purchase or rent company premisesC Sales：How to ensure that price levels for new products are set appropriatelyHealth and Fitness FacilitiesYou company is considering providing a fitness centre on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits the centre would bring for the company●How to promote the need for health and fitness to all staff真题集2 Test 4A Market research: the importance of finding out about customers’ habits and a ttitudesB Financial management: how to identify ways of reducing costs in a companyC Communication：How to achieve an effective working relationship between different departments within a company Incentive Scheme for StaffYou company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits an incentive scheme for staff would bring for the company●What types of incentives could be o fferedA Customer relations: the importance to a company of reliable customer of opinions of productsB development: the importance to a company of developing effective career plans for staffC. Business strategy: how to maintain the confidence of company shareholders.Travelling to WorkYou company’s location in a busy city centre means that staff often complain about the time taken to get to work. You have been asked to make some recommendations.Discuss, and decide together:●whether it would be better f or staff to use public or private transport●What the effects might be of allowing staff to work flexible hours真题集3 Test 2A. Quality control: the importance to a company of monitoring the quality of its goods and servicesB. Information management: how to ensure that information is managed effectively within a companyC Financial planning: the factors involved in deciding on appropriate pricing strategiesTeam BuildingThe company you work for is about to take over another company and is keen to encourage staff form both companies to work together effectively. You have been asked to prepare a proposal for team building. Discuss, and decide together:●what kinds of work projects and leisure activities would be suitable to encourage teamwork●what benefits effective teamwork could bring to the company真题集3 Test 3A. Staff relations: the importance of a company providing a range of facilities for all staff.B. Technology: the importance to a company if regularly upgrading its technological equipmentC. Strategic planning: the factors involved in managing change effectively within an organizationEducational SponsorshipThe company you work for is considering funding a regional educational project for 16 to 18-year-old students interested in following a business course. You have been asked to make some recommendations for this scheme. Discuss, and decide together:●how the project could be used to promote the name of the company●how to monitor the progress and outcomes of the project真题集3 Test 4A. Customer service: the importance of providing an effective after-sales service for customersB. Purchasing: the importance of maintaining personal contact with potential suppliers.C. Recruitment: how to ensure that the advertising of job vacancies is effectiveReducing Staff TurnoverYou work for the branch of your company that has been identified as having the lowest turnover of staff. You have been asked to suggest ways in which staff turnover could be reducedin other branches.Discuss, and decide together:●what r eason for the high staff turnover in a company might be●what effect high staff turnover might have on future methods of selecting staffA. Marketing: the importance of advertising slogans in promoting a brand or productB. Information management: the importance of keeping staff informed about company policies and plansC. Purchasing: how to achieve and maintain good relations with all suppliersProject AbroadYour company is proposing to a team of staff abroad for six months to set up an office and train local employees. You have been asked to make some recommendations for the project.Discuss, and decide together:●how to select appropriate staff to manage the project●what preparation and advice the staff would need before leaving.真题集4 Test 2A. Time management：the importance of planning work time effectively.B. Project development: how to ensure inter-departmental co-operation on new projectsC. Purchasing: how to evaluate and select new project.Customer BaseThe Finance Director of your company is concerned that the majority of its income comes from the main clients. You have been asked to make some recommendations on ways to expandyour company’s customer base. Discuss, and decide together:●what the potential dangers are of having only one main client●how the company could try to gain additional clients.真题集4 Test 3A. Product promotion: how to make effective use of the media when promoting a new product or serviceB. Information management: the importance of an effective internal communication system in a company.C. Technology: the factors involved in assessing the cost-effectiveness of new technologyInternational Business ConferenceThe pharmaceutical company you work for is keen to participate in an international conference abroad. You have been asked to make some recommendations about the company’s participation.Discuss, and decide together:●how to select members of staff to represent the company at the conference●what practical arrangements would need to be made by the company before the conference.真题集4 Test 4A. Personal skills: how to motivate employees to achieve their full potentialB. Project management: the importance of teamwork for the effective management of projectsC. Health and safety: how to develop a responsible attitude among staff to Health and Safety requirements in a company.Attending Trade FairsYour company has been invited to take part in a trade fair,which will take place during the busies time of the year. You have been asked to decide whether staff should be sent to this trade fair.Discuss, and decide together:●what the advantages and disadvantages are of attending trade fairs●which members of staff would most usefully represent a company at a trade fair.。

剑桥商英高级真题集听力原文第10剑桥商英高级真题集听力原文第十二篇10TEST 10This is the Business English Certificate Higher 4, Listening Test 2Part One. Questions 1 to 12You will hear a speaker giving a group of managers advice on how to run a project.As you listen, for questions 1 to 12, complete the notes, using up to three words or a number.After you have listened once, replay the recording.You now have 45 seconds to read through the notes.[pause]Now listen, and complete the notes.[pause]Woman: Um, OK, er, can I have your attention, please? Thanks. Now, er, people ask me ‘how do I know if a project is good and, if so, how do I then keep it on track?’ Well, there are no magic formulas, but I do have a few tips for choosing and managing projects that I’d like to share with you today.First of all, choose carefully! Your project needs to be large enough to be worthwhile and one in which your basic skills will enable you to succeed. This means sifting through proposals very carefully, and so it’s essential that you allocate enough hours to the selection process. When you’ve done that, you need to work out how long the project will take. It’s pretty tough to maintain a project’s freshness and flexibility, so you don’t want it running on too long - therefore, you need to set a sensible, manageable timescale.When you start, you need to think about how your project will be better than the last one, and this means you should constantly keep the customer’s circumstan ces in mind and think about what they want. Employees will be enthusiastic about the project if you emphasise how important it is. So you should aim to convince them of how crucial teamwork is, and if you can do that, you’re more likely to get the best res ults. Also, good managers have a constantly updated picture of the project performance, and to achieve this, you need to be efficient at record-keeping.As the project gets going, you should always keep employees informed and involved in what’s going on, s o that they understand any constraints. At the same time, this will help them to appreciate the progress being made. And try meeting across boundaries. In well-managed projects, you’ll find that any meetings that are held are not exclusive to the project workers, but include people from different disciplines who work in the same organisation. These ‘outsiders’ may come up with fresh approaches, which can speed up the whole project.Now, encountering problems is almost inevitable; you need to recognise that and deal with them. To do this successfully, you need to share information about anything which is not going well. This will allow you to make decisions quickly and minimise any big changes. These may come as a result of the customer altering their require ments. It’s vital to be able to adjust to these developments, so make an attempt to be as flexible as you can in your dealings with them.The prospect of success rises when those involved are consciously trying to do better than any other businesses or even past practices within their own company, so it’s important tobreed competitiveness - the more the better if you want to get the best result.And finally, don’t forget that companies that appear to be doing well all the time owe their success, in part, to a willingness to diversify when the market moves or alters, or as they recognise where they can make a better contribution. And, when you’re contemplating a risky project, make sure you employ people who have several skills. This means they could be transferred if the original project doesn’t succeed.Well, er, I hope that’s helped. Urn, now, if anybody has any questions...[pause]Now listen to the recording again.[pause]That is the end of Part One. You now have 20 seconds to check your answers.[pause]Part Two. Questions 13 to 22.You will hear five different people talking about the companies they work for.For each extract, there are two tasks. Look at Task One. For each question, 13-17, choose the recent change in the company the person mentions, from the list A-H. Now look at T ask Two. For each question, 18-22, choose the strength of the company the person mentions from the list A-H.After you have listened once, replay the recording.You now have 30 seconds to read the two lists.[pause]Now listen, and do the two tasks.[pause]Speaker OneMan: There seem to have been so many changes already this year.., it’s hard to keep up, to keep taking things on board. The CEO’s nothing if not dynamic, that’s for sure! Well, they say this new system will work better, compared to the previous one, with its habit of crashing the network on a weekly basis. It’s certainly been tough, battling to meet our performance targets, only to find your PC can’t access anything all afternoon. It’s just so frustrating! So le t’s hope it proves to be one innovation that’s of real benefit, that helps us help clients with what they need.., because that’s what we’re best at, the front line, and I hope we never lose sight of that. Satisfying them is what’s rewarding, after all.Speaker TwoWoman:?? It always comes down to people in the end, and that’s why keeping staff happy is so crucial to success. We have to have a culture of creativity, of imagination, to keep improving. Our growth and profits come from our ability to keep bringing out new models, new features, that keep us ahead, and of course, those ideas all come from people. That’s why I think this latest in-company development makes sense. Instead of having different people spread about in different departments all over the company, while trying to think in related ways, it’s much better to group them in one section, especially since we’ve got the space. I think it’s a good example of intelligent management - proper strategic thinking at its best. I’ll be very interested to see what fresh angles come out of the new set-up.Speaker ThreeMan: Well, yes, it’s very much in line with the way we usually go about things, so I’m sure it’ll prove to be a change for thebetter. I mean, if we’re saying we want to monitor things, to relate achievement to targets and so on, then of course we should be looking to have more aspects tied in and programmed. It’s only fair that the sales staff should become involved in the setting of targets in the first place, so that’s a useful improvement, w hich’ll make them feel more accountable for results. I also think it could have an impact on how they deal with their customers, because they’ll have more of a stake. We’ve always been good at bringing staff on, providing attractive career paths, quarterly bonuses and so on, that keep them motivated.Speaker FourWoman:?? Well, in a small company like ours, everything has to count for something, otherwise we’ll sink.., competition’s so tight now, we have to be sure that we’re doing the right thing. Without scale, we’re never going to be able to compete on price - that’s just a fact of life - but where we’ve always been good, I think, is on getting our name noticed out there. Ingenious promotions, placements, high-profile local sponsorship, that kind of thing.., it all adds up. And I think they’ve put the right person in charge this time. John’s skills will transfer very well from his old section, and his IT knowledge is second to none, which will come in very handy here as we battle away with our rather antiquated computers!Speaker FiveMan:? I have to say I feel almost uneasy about our success.., it’s as if it’s too good to be true, and that eventually all this expansion will have to come to a halt. I don’t know if I trust the long- term predictions for growth. But then again, I guess we really have got the right package - a reliable product that customers know they can trust in a market where things arechanging so rapidly that they can often feel rather bewildered by all the new developments. What they want to be sure of is getting value for money, and we’re succeeding by offering high-quality products that don’t cost the earth. Anyway, I suppose this refurbishment is the right thing to do, to rearrange the sections like this.., it’s certainly easier than lo oking for a new site, at any rate.[pause]Now listen to the recording again.[pause]That is the end of Part Two.[pause]Part Three. Questions 23 to 30.You will hear two managers, Peter and Sarah, who are taking an MBA course, discussing their experiences and views of business.For each question, 23-30, mark one letter (A, B or C) for the correct answer.After you have listened once, replay the recording.You now have 45 seconds to read through the questions.[pause]Now listen, and mark A, B or C.[pause]Man:Well, Sarah, what do you make of this assignment? Quite tough, isn’t it?Woman:Hm, Peter, it’s not the easiest, that’s for sure! But this course was never going to be a holiday, was it?Man:Definitely not! Anyway, the job this time seems to be pretty detailed, analytical...Woman: Mm. But we have to be looking at the wider picture,don’t we?... I mean, the strategies these organisations put in place...Man: Yes, how they structure employees...Woman: And it’s that aspect of organisations we’re supposed to be reviewing.Man: Yup. I must say, I think the course in general is pretty well put together...Woman:?? Yeah, the lecturing input’s pretty high standard, isn’t it?Man: No better than I expected.., though it’s probably a bit tipped in favo ur of the theoretical side, I’d say. But whatever, I do feel everyone’s particular situation’s taken account of, so we all ?feel it’s tailor-made for us, somehow, if you see what I mean.Woman:Mm, I do, though I can’t say I’m entirely happy...Man: Oh?Woman: Well, we do all the reading - and I’ve learnt a lot from that in itself- and then get into our respective groups, but then I find we’ve all got different concerns...Man:Contexts...Woman:Yeah, yeah, that it doesn’t really gel, even in the two-hour slots they give us, which ought to be enough, surely.Man: But don’t you find that’s true in any work situation?Woman:?? Not necessarily, no. Well, er, perhaps I’m not at my best in teams, full stop. My motivation comes from seeing steps, you know? A line of particular projects coming up, and the challenge of knocking each one into shape and then going onto the next~ I think that’s the best way to be satisfying client demand, whether you’re dealing directly with them or not. I used to be more face-to-face, but I have less of that ?now.Man:That’s interesting, ‘cause where I’d like to be further on down the line is in dealing with building up brand image for my company... you know, seeing what strategies can be put in place to increase the perceived quality of what you’ve got on offer.., so that’s similar to what you’re saying in some ways...Woman:In some ways, yes.., course, the question is, how do you get there?Man: To the dream job...Woman:?? I expect we both need to talk to a recruitment consultant in the near future.Man: They are the ones with the contacts...Woman:?? Mm-hm, yeah, but often in a specialised field (I)mean more that they’re in a position to make you see what employers actually require ... you know, take you out of your dream world...Man: Yeah...Woman: and get you into the business of focusing the value of what you offer more precisely onto what a company’s looking for. Though their commission can be sky-high.Man: Yes! Do you know, another thing I’d be looking for is the chance to work from home more.Woman: Escape commuting? Wouldn’t we all?!Man: Seriously, don’t you feel it would do wonders for your output, that you’d just get more done in a day? Half the time, I feel exhausted before I even get to the office...Woman: Oh, I know what you mean... But what about the energy you get from colleagues?Man:Well, nothing can replace the creative buzz you get off interacting with them, really exchanging ideas.., it’s only whether the price of that is worth it...Woman: Mm... well, who knows what the future will hold for us? People are saying computer applications will mean more and more accuracy in harnessing relevant data.Man: I’m not convinced... I certainly think specialisation’s going to be the key, knowing your own region, and that comes from hands-on experience.Woman: What’s special about it, yeah, sure, so how to focus your sales efforts accordingly...Man:Mm, because customers will always respond to focused marketing.Woman: Oh, absolutely. Anyway, what’s your view on...[pause]Now listen to the recording again.[pause]That is the end of Part Three. You now bare ten minutes to transfer your answers to your Answer Sheet.[pause]Note: Teacher, stop the recording here and time ten minutes. Remind students when there is one minute remaining.[pause]That is the end of the test.。

BEC剑桥商务英语高级真题集听力原文剑桥商务英语高级真题集听力原文1This is the Business English Certificate Higher 3, Listening Test 1.Part One. Questions 1 to 12.You will hear the founder of a company called Manshee talking to business students about its development.As you listen, for questions 1 to 12, complete the notes, using up to three words or a number.After you have listened once, replay the recording.You now have forty-five seconds to read through the notes.[pause]Now listen, and complete the notes.[pause]Man: Good morning, ladies and gentlemen. I’m honoured to have this opportunity to talk to you.Eight years ago, I bought my first computer, but I soon discovered that where I lived, it was difficult to find accessories for that particular make. That made me realise that other people must have the same problem.Then I found that foreign magazines contained plenty of advertisements of mail order companies, so I started buying spare parts and things that way and selling them on to my friends at a small profit. That was how my company, Manshee, was born.Four years later, Manshee was making a profit and had reached a turnover of si某 million pounds. We had four directors - myself and three of my friends - plus a staff of seventeen. The culture was young and the working environment didn’t have any structure. Thecompany just grew and grew with its own momentum, and everything we did seemed to strike lucky. If we needed to buy some equipment or redecorate the sales office, we decided yes or no in isolation, only taking the short term - usually the cash flow for that month - into account.However, the market became increasingly cut throat, and that led to falling margins. We realised, rather unwillingly, that the time had come to structure our future, but we didn’t really have much idea how to set about it. So we went to a firm of consultants who specialise in helping small businesses, and it proved a turning point. They insisted that we four directors sit down and rank our investments in order of importance for the coming years. It seems obvious now, but we’d never realised the value of doing it before. Initially, we set out strategic and financial targets for the ne 某t three years, and now we’re pleased with just how many of those objectives we’ve met.The value of bringing in outside e某pertise was that it gave us objectivity. It’s so easy to tak e things for granted, and to go on in the same mindset. Using consultants meant we received invaluable advice on our business priorities.剑桥商务英语高级真题集听力原文2Part One. Questions 1 to 12.You will bear the opening of the Factories of the Year awards ceremony.As you listen, for questions 1 to 12, complete the notes, using up to three words or a number.After you bare listened once, replay the recording.You now have forty-five seconds to read through the notes.[pause]Now listen, and complete the notes.[pause]Man: Good morning, ladies and gentlemen, and "welcome to the Factories of the Year award. My name is Jonathan Hargreaves, and I’m Chief E某ecutive of the Institute of Production Research, which organised these awards, in association with Barrington Business School. I’m delighted to introduce to you the school’s professor of manufacturing science, Jacqueline Allen, who again chaired the panel of judges. Jacqueline.Woman: Thank you, Jonathan, and good morning, everyone. This year’s search for the Factories of the Year has produced a bumper crop of outstanding winners, which is very welcome proof that the old economy isn’t dead, but is emerging revitalised from its recent problems.As ever, we initiated our search for the best by sending each participating factory a questionnaire. This consisted of fourteen pages and probably more questions than the recipients would have liked. From their answers, each factory was assessed on a basket of performance criteria. Some of these were immediately measurable, like handover times, which of course can have a big impact on productivity and which are showing a healthy tendency towards being shortened. Another was delivery reliability, a high score in which is essential for any customer-led organisation.Other criteria which we considered were less tangible, but no less important for that. We took staff morale very seriously, because if it’s poor it can have measurable results such as high staff turnover and a high accident rate. And if a business can’t easilyhandle change, it may well create more problems than it solves, and its future is unlikely to be secure.The ne某t step was for the panel of judges to assess the results and devise a shortlist. We then visited these factories. I must say, I found it fascinating to see so many factories in action. As aresult of these visits, we came up with the three winners in each category.The factories that emerged from this process shared some familiar characteristics. Impressive people-management practices, for a start.A determination among the factory’s management team not to be second best, for another. And acting on the realisation that clever initiatives don’t count if they don’t further a factory’s missi on. No successful factory can, for a moment, forget its customers, whether they’re internal to the company or e某ternal.As ever, new trends emerged: an outstanding level of competencein supply-chain management, as well as in manufacturing, is increasingly important. The links between a factory, its suppliers and its customers can make or break an operation.This year’s winners also demonstrate the importance of optimising the movement of goods and people around the factory. Confused, muddled-looking factories underperform, while successful ones use signs to help staff and visitors find the best route totheir destination. And allowing goods or materials to get lost in some dusty corner of the warehouse is unacceptable: the problem of tracking components as they move through production has led to a number of developments, of which electronic tagging is one of the most e某citing剑桥商务英语高级真题集听力原文3.Part One. Questions 1 to 12.You will hear part of a talk to a group of business students about the role of free gifts in product promotion.As you listen, for questions 1 to 12, complete the notes, using up to three words or a number.After you have listened once, replay the recording.You now have forty-five seconds to read through the notes.[pause]Now listen, and complete the notes.[pause]Woman: Hello. My name’s Sue Barnard. I’ve come to talk to you this afternoon about that old marketing perennial, the free gift. I work as a marketing consultant, on a freelance basis, and I thought that I would begin with an anecdote. One of the companies I work with is a major manufacturer of consumer durables, and so I need to keep in touch with the latest campaigns being launched by rival groups, as well as seein g how our own efforts are looking. So I’m a keen reader of weekly magazines.Although I’m actually based in Manchester, last week I happened to be with some clients at their sales conference, which was being held in Wales. On the way there, waiting at the station, I poppedinto a newsagents for a browse, to pass the time. The March issue of Prime magazine immediately caught my eye because the cover said‘Free Gift this Issue: Free Diary’. And it puzzled me because I had seen the same issue on sale in Manchester without any gift. Clearly, people in Wales were getting the same magazine, but all packaged up in a special plastic jacket with this gift inside. Why, I wondered,were people in my area losing out?Well, of course, the answer lies in the marketing policy of the magazine itself. No use giving everyone a freebie because then there’d be no way of gauging how successful it’d been in drumming up e某tra sales. In other words, it’s a controlled e某periment. In this case, flat sales of Prime in Manchester, coupled with strong sales in Wales, would indicate that the gift had done the trick, and this type of strategy is vital for magazines as more and more, titles crowd the racks.Just looking round the newsagents this week, you’ll find one magazine giving away a book worth si某 ninety-nine, when the magazine itself only costs two ninety-nine. And it doesn’t stop there. One rival is offering a CD, another a calculator. And so it goes on. You know, it really is a ‘readers’ market at the moment. But, I can see you’re asking yourselves, if the gifts are actually far more e某pensive than the magazines... ? Well, clearly, the magazines are facing greater competition and it’s all about offering your reader the best possible value. If your competitor’s got something out, then you don’t want to be seen to be lagging behind. And once you’ve started, in a sense, you’ve got to keep on - you do get locked into a ‘circulation war’ where the only way to stay on top seems to be through the free gifts. And remember, it doesn’t matter if the gift costs more than the magazine because the real profits come not from the cover price, but from the advertising revenues. To keep those flowing in, you need good figures, andthat’s where the free gifts come in.And, of co urse, it can’t be any old gift. An inappropriate choice would do more harm than good. The gift must reinforce the truebrand values of the magazine. The specialist titles are particularly good at this. And it’s also a good opportunity for people to sample your magazine; it may bring in new readers. With the right gift, you could even be looking at as much as fifteen per cent uplift on your sales, particularly in the teen market, where pop fashions come and go and it’s very important to encourage reader loya lty.[pause]Now listen to the recording again.[pause]That is the end of Part One. You now have 20 seconds to check your answers.[pause]Part Two. Questions 13 to 22.You will hear five different people talking about workshops they have recently attended.For each e某tract there are two tasks. Look at Task One. For each question 13-17, choose the aim of the workshop, from the list A-H. Now look at Task Two. For each question 18 to 22, choose the outcome of the workshop, from the list A-H.After you have listened once, replay the recording.You now have thirty seconds to read the two lists.剑桥商务英语高级真题集听力原文44.Part One. Questions 1 to 12.You will hear a college lecturer talking to a class of business students about a supermarket chain. As you listen, for questions 1 to 12, complete the notes, using up to three words or a number.After you have listened once, replay the recording.You now have forty-five seconds to read through the notes.[pause]Now listen, and complete the notes.[pause]Man: Good morning. In today’s class we’ll be comparing two supermarket chains whose futures are looking very different at the moment. First of all, the Williams chain.Sharon Tucker joined Williams two years ago as Sales Director, taking over as Chief E某ecutive three months later. The company was struggling. Sales growth was fading away, and profits were falling. Its strategy of focusing on redesigning stores was doing nothing to boost sales. In short, Williams had lost its way.After just one year under Tucker’s leadership, it’s regainedits confidence, and with good reason. Sales have been rising for fifteen months, starting almost as soon as she walked in the door. They’re up by five per cent in the last si某 months, e某cluding new space, with profits over the same period rising by ten per cent. And the company claims to have attracted a million new customers.Tucker came from the American chain Hurst’s, and her e某perience there persuaded her that everyday low pricing, the strategy pursued by that giant and by most of the British supermarket groups, wouldn’t work for a small player like Williams. Its larger rivals could too easily undercut it.Instead, she decided to use a high-low strategy, which is generally known as loss-leading. The technique’s familiar: cut the price of twenty or so selected items each week. The radical part came in the implementation. Instead of making it a national campaign, which would allow Williams’s rivals to instantly follow its pricecuts, the company’s ‘best deals’, as they’re called, vary from town to town, and change every week. The company employs five thousand distributors in order that, every week, a third of all the people living in the catchment area of a Williams store receiveflyers through their doors, detailing these special offers. The price cuts are dramatic, like forty per cent off breakfast cereals, the same off bars of soap, fifty per cent off soft drinks, and so on. Indeed, many items are sold at below the cost to Williams.Shoppers seem to love it, as is evident from Williams’s sales. But it’s high risk: sales have to increase by enough to limit the impact on profits, and they have to be able to deliver the goods. That’s harder than it sounds. Some of the products on offer fly out of the door, selling as much in a week as they normally would in a year. Organising adequate stock levels for that, on different products around the country, is a nightmare of logistics. What makes all this feasible, apart from very good planning, is that Williams’s distribution system isn’t centralized, unlike some of the other supermarket chains.。

12.2 Social EnglishConversation starters1 Match each statement with a short response.1 Hi, how are you? A Hi there, good to meet to.2 I’m so sorry to be late. B Thank you, so are you.3 Hello, you must be Mr Channing C Yes, they’re a big improvement.4 Phew, it’s freezing today. D Very well, thanks. And you?5 I’m afraid I’m a bit pressed for E Oh, not at all. I’ve been looking6 And this is Colin, my partner. F Busy a s ever, but it’s going well.7 Thank you for finding the time G OK, then we’ll get straight downto see me. to business.8 Hey, I like your new premises. H Don’t worry. It’s not a problem.9 You’re looking well. I Yes, that’s right. Good to meet you.10 So, hoe’s business? J It is, but at least it’s not raining.Small talk: short responses2 Work with a partner. How would you respond to these questions?Write your ideas in column1 ( Response1).Question Response 1 Response 21 How was your trip? ________ __________2 Did you find our offices easily? ________ __________3 Can I get you a coffee before we start? ________ __________4 How are you fixed for time? _________ __________5 Sorry, do you mind if I just take this call? ________ _________6 Are you expecting it to be a good year? ________ _________7 Can I be of any help with the marketingside of things? _________ _________8 Would you like to go for a meal thisevening? _________ _________9 Would you like a lift back to the station? _________ _________3 Listening and note down the responses you hear to each question in column2(Response2)4 Work with your partner. Act out the dialogue again. This time give the opposite response to each question.Social situations5 You represent a supplier of car heaters from your country. You are interested in supplying your heaters to Jaguar Cars in the UK. As a first meeting, they have arranged a tour of their manufacturing plant, Your host is the production manager.·work with your partner.·Act out the situation, following the steps.VISIOR PRODUCTION MANAGER Introduce yourself and apologize Greet your guest.for being late. Offer a coffee before you start.Ask a few questions about the plant Explain the programme for the day.and your host’s job. Check if it’s OKTHE TOURThank your host for the tour. Offer your guest some lunch at aThai restaurant.Explain that you don’t like spicy food. Suggest a pub instead.You are interrupted at lunch by a call Ask your guest some questions abouton your mobile.Apologize. His/her country.You have a train to catch.Thank you Offer your guest a lift to the station.host for the meal.Invite your host to visite your factory Arrange a time to call to discuss thenext month. next steps.Thank your host once again.12.3 Reading Test:Part Five and Part SixPart Five of the Reading Test consists of a business text approximately 250 words long. It is a gapped text, with ten single words missing. The choice of word to will each gap is completely up to you. The missing words tend to be small words such as this, but not,as,rather,ect.Part Six of the Reading Text is a passage(a business letter, short article or piece of publicity)of 150-200 words containing some unnecessary words, Each line of the text your ability to proofread business documents.Give yourself ten minutes to complete each task.For Part Five, follow these steps.·Read the instructions twice and make sure you understand the context of the passage and what you are being asked to do.·Read the passage through quickly(tow minutes)to get the general meaning.·Re-read to the first gap and look at the whole sentence. What words fits grammatically and in meaning.·If the right word doesn’t comet to you quickly and instinctively, move on to the next gap.·Re-read the passage and fill in any gaps you have missed.For Part Six, follow these steps.·Read the instructions twice and make sure you understand the context of the passage and what you are being asked to do.·Read each sentence, not just each line, before trying to identify an unnecessary word. ·Remember not all lines contain a mistake.·At the end read the text back, taking account of your corrections,and make sure it makes sense.Part Five-Choosing the right word1 Look at this sentence. Think of a word that fits the gap.Advances have been made not_____in cleaner fuels, but also in energy efficiency. The answer is only as in the phrase not only...but also.2 Choose a word for these sentences. Explain why you chose this word.1 We need to persuade people to use less energy______than building new power plants.2 There is_____greater awareness these days of environmental issues.3 _________far, the company has sold 20m of the new devices and is hopeful that soon every household will have one.3 Following the approach described on page 124 do Practice Test Part Five. PART FIVEQUESTION 1-10·Read this article about business gifts.·For each question 1-10, write one word to fill each gap.·There is an example at the beginning(0)Permitted business giftsA business courtesy should not be accepted if the donor expects something(0)·······return: he may be attempting to gain an unfair advantage or to influence the employee’s judgment.Employees(1)·········also avoid a pattern of accepting frequent gifts or business courtesies from the same persons or companies. Employees may not accept honoraria and may not accept expense reimbursements in excess of $50 from any not-for-profit organization supported by the Company(other(2) ·········through the Matching Gift Program).Examples of permitted gifts and business courtesies:·A ballpoint pen with a company logo would satisfy the test of being promotional(3)········nature and of nominal value. An inscribed gold wristwatch would be unlikely to be nominal in value and , therefor, would (4)········be acceptable. ·Lunch or dinner invitations to reasonably priced establishments(5)··········be permitted if furnished in connection with bona fide business meetings or conferences but, (6)··········the meal or entertainment is lavish or frequent, it is not acceptable.·Accepting a reasonably priced meal, golf outing or sporting event or entertainment ticket in the local area(7)·······an occasional basis may be reasonable. Regular invitations or accepting a trip out of the local area to attend a golf outing, sporting event or entertainment event is not.The Company(8)··········pays for work-related transportation, loading and expenses directly or on a pro-rata basis for combined work and personal trip consistent with the company’s existing travel and entertainment policy.Accepting(9)·········offer for an expenses paid trip for pleasure with a customer or supplier is(10)·····permitted.Part Six-Identifying redundant words4 Find the unnecessary word in each sentence.1 It is considered as a social mistake to discuss questions of money too openly.2 If we answered to every demand for a more personalized service, we would be lost.3 He was happy with the plan because it gave him no flexibility.4 Public sector workers, normally the lowest paid, they have had big salary rises.5 When the cost of supplier is too high because the manufacturer is forced to raise his prices.6 In recent years employers who have been taking more interest in recruitment.7 However, the company has completely revised its range of products in the 1990s.8 It is important to give employees an advice on how best to perform their role.5 Use these labels to describe the mistakes in exercise 4.A unnecessary relative pronoun E unnecessary articleB inappropriate negative F unnecessary auxiliary verbC repeated subject G double conjunctionD unnecessary adverb H extra preposition6 Following the approach on page 124 do Practice Test Part Six on page 126. PART SIXQUESTION 1-12·Read the text below about cross-culture communication in education.·In most of the lines there is one extra word.It is either grammatically incorrect or does not fit in with the sense of the text.Some lines, however,are correct.·If a line is correct, write correct next to it.·If there is an extra word,write the extra word next to it.·There are two example at the beginning(0and00).Communication in the classroom0 Everything that what happens in a school, and especially in the classroom.00 involves communication, the act of sharing information. Sometimes1 communication involves using oral or written symbols. On the other2 occasions, communication involves various types of non-verbal symbols,including3 body language.Most behaviour problems in schools, and their resolutions, they4 involve some type of a munication permeates education.5 Communication is culture bound. The way an individual communications with6 emanates from his or her culture. Of course, a person may know more than7 one culture or may be have competent in a combination of cultures.8 Nonetheless, one basic truth prevails: when communication is a product of culture.9 Students with different culture norms are at risk if teachers have a little10 knowledge, sensitivity or appreciation of the diversity in communication11 styles. Such teachers may not perceive differences as problems and respond to12 students’diversity with negative attitudes, low expectations and culturally inappropriate teaching and assessment procedures.。

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剑桥商务英语高级真题集听力原文1This is the Business English Certificate Higher 2, Listening Test 1.Part One. Questions 1 to 12.You will hear the introduction to a seminar, called the Business Master Class, about the use of Information Technology in the workplace.As you listen, for questions 1 to 12, complete the notes, using up to three words or a number.After you have listened once, replay the recording.You now have forty-five seconds to read through the notes.[pause]Now listen, and complete the notes.[pause]Woman: Good morning everyone and welcome. Thanks for coming. My name is Jane Watson and I look forward to meeting you all personally. Some of you are here just for today, others, I know, will be attending for all three days. I’m just going to say a few words on behalf of my company who have organised this event, Global Conferences plc. As you know, today’s seminar is The Business Master Class, to be conducted by our distinguished guest who I will introduce in a moment. But first a few quick points of organisation which perhaps you’d like to note. All the sessions will take place in this hotel except for the last session on Tomorrow’s Software, which will be at the New City Hotel. We will meet there at 2pm and this will give us a chance to see in action some of the things we have been discussing. A map with directions to the New City Hotel is available from me if you wish to make your own way. Alternatively there will be a bus going there at 1.30pm. There is limited car parking at the New City Hotel so if you wish to drive there you will need a permit. You can get one from the conference office.Now to the reason we are all here. We are very fortunate to have a seminar today led by Dr Martin Sangalli, one of the most prominent and well-respected commentators in the world business community. He’s been asked to advise many large corporations. He is a specialist in the strategic use of Information Technology in banking, pharmaceuticals and retail. He has his own company called Logic Solutions, which consults with some of the biggest names in the world of business. He is also an adviser to Intertel and anon-executive director of Global Conferences. Thousands of business and technology managers have benefited from reading his best-selling book, Intelligent Change. Always inspiring and thought provoking, his ideas have helped hundreds of organisations to gain a glimpse of the future. He is Europe’s most famous IT ana lyst. Dr Sangalli - welcome.Man: Thank you Jane, for that flattering introduction. I hope I can live up to it. So to begin. There are two main difficulties facing all corporations today. Firstly, how to make themselves more customer-driven. Secondly, and as a result of that, is the question of how to go about the major task of developing and implementing new organisational structures. This is a senior management session and is designed to provide you with two things. I hope that by the end of the session you will be equipped to design your ownframework for action. To help you do this you will also be able to take away documentation of real- life case studies that I’ve been involved in. So, if you would like to look at the screen...剑桥商务英语高级真题集听力原文2this is the Business English Certificate Higher 2, Listening Test 2.Part One. Questions 1 to 12.You will hear a consultant giving a talk to a group of UK business people about exporting to the United Arab Emirates (UAE).As you listen, for questions 1 to 12, complete the notes, using up to three words or a number.After you have listened once, replay the recording.You now have forty-five seconds to read through the notes.[pause]Now listen, and complete the notes.[pause]Man: Welcome ladies and gentlemen to the fourth in our series of brief country profiles for companies who are thinking ofextending their trading activities into new areas. Our chosen country this afternoon is the United Arab Emirates or UAE. Now, in geographical terms it is relatively small but what makes it very significant in commercial terms is its high purchasing power. The two most important cities, from a commercial point of view at least, are Dubai City and Abu Dhabi City, particularly the former. It is important to remember that the UAE has always been a distribution centre through which goods pass to neighbouring countries. Another point is that in recent years the UAE government has made the legal framework much more user-friendly by simplifying commercial law.What are they like as people to trade with? What are they looking for from you, the potential exporter? Firstly, UAE customers are very knowledgeable about the latest trends. They’re not interested in last year’s fashions or products. They are only interested in the most up-to-date, high-quality products at a keen price.Like everyone else they don’t like unreliability, whether in terms of getting the goods there when you promised them or the performance of the product itself. Above all, however, they insist on your meeting their high expectations regarding after-salesservice. And being a small market, geographically speaking, businessmen tend to know each other, so once you do a good job for one customer, then the news travels fast round the UAE and you’ll soon be getting orders from other agencies or whatever, because they’ve heard about you. But be warned - it also works the other way!Another point to bear in mind that’s true of nearly all markets, but, believe me, it is particularly true of the UAE: don’t imagine mailshots or emails are going to produce good results. Local businesspeople don’t just prefer a personal visit, they insist on it; it’s the only approach possible.Now, how to get started: so what are the various ways of selling goods and services in the UAE? What I would recommend, to make your first contacts, is attending a trade fair - one of the many held in Dubai. Having made your contacts, there are various options open to you. The most popular way to start is with direct sales to local contractors. This method is fine for one-off deals or where you just want to try things out. On the other hand, if you’re thinking of supplying goods or services to a government body then you’ve got to have a local agent. Lastly, there’s the branch office option or the possibility of going into a joint venture with a local partner. It isalways an expensive option, and the UAE is no exception in this. In general, I would advise exporters to gain at least five years’ experience in the case of the UAE before opening a branch office there, although of course there could be exceptions to this.Now as far as import documentation is concerned...[pause]Now listen to the recording again.[pause]That is the end of Part One. You now have twenty seconds to check your answers.[pause]Part Two. Questions 13 to 22.You will hear five different people talking about the relocation of their business premises.For each extract there are two tasks. Look at Task One. For each question 13-17, choose the reason given for deciding to relocate the company premises, from the list A-H. Now look at Task Two. For each question 18-22, choose the problem described that arose after the relocation, from the list A-H.After you have listened once, replay the recording.You now have thirty seconds to read the two lists.剑桥商务英语高级真题集听力原文31 to 12.You will hear a spokesperson telling a group of business people about the Business Support Agency- an organisation which distributes business and research grants.As you listen, for questions 1 to 12, complete the notes, using up to three words or a number.After you have listened once, replay the recording.You now have forty-five seconds to read through the notes.[pause]Now listen, and complete the notes.[pause]Woman: Thank you everybody, thank you. The Business Support Agency or BSA are very proud of the part we play in the development of business success. Today I’ll give you a bit ofbackground on the Agency, and then outline the steps involved in applying for support. OK?What we do, basically, is distribute financial support from our funds, which come from the central government Department of Education on the one hand, and then that sum is matched - the amount fluctuates on a yearly basis – by contributions from a number of multinational companies. We then follow the procedures I’ll be outlining in a moment. Some examples of this work, if you’re interested, can be seen in our annual report - I’ll leave copies out for you to look at. Since we b egan, we’ve given out over three hundred grants. We made twenty awards last year alone, and expect that figure to rise to twenty-five next year. But we’re not simply giving this money away - our criteria are strict.So, how do you apply? Well, there are four steps to making an application. In the first place, you should get in touch with our Project Coordinating Office. You can call them on 0188 45 45 45 and express your interest. They’ll then send you an application form. It’s quite a lengthy document, I must warn you, and you’ll need to fill in information about the history of your company, outline your requirements, and include the predicted benefits. That gives us the beginning of a picture and enables us to make an initial decisionabout whether to proceed any further. The third step would be having a meeting with one of our regional consultants. This involves talking through your ideas for development if you get the grant and should help you to focus clearly on your exact needs. And the fourth step is producing a full plan, which needs to include all costs and dates. By this time, both sides will have a very clear picture. Now, all this obviously takes up quite some time, and you need to think carefully about which personnel within your organisation are going to be available to put in the necessary work. OK, well that’s then your role finished for the time being.Meanwhile, we continue to go through your plans in detail. Ultimately, whether or not you get a grant will be decided by our central committee. This consists of representatives from our funding bodies and a panel of experts. For logistical reasons, they only meet every three months, so it can take a while for you to hear from us. Now, assuming you are successful - and around eighty per cent of applications are - the BSA will be looking to fund seventy per cent of your overall requirement. That proportion is up from a maximum of sixty per cent last year. The payment will be made in quarterly instalments. This has proved to be the most generally useful method all round. The last job for you will be coming up witha progress review, which you need to do at the end of the first year. Right, well, are there any questions?剑桥商务英语高级真题集听力原文42.You will hear a representative of a company which organises trade fairs for academic recruitment. She is talking to a group of prospective clients.As you listen, for questions 1 to 12, complete the notes, using up to three words or a number.After you have listened once, replay the recording.You now have forty-five seconds to read through the notes.[pause]Now listen, and complete the notes.[pause]Woman: OK... well thank you very much everyone. First of all I’d like to introduce myself and my company. I’m Paula Shandling from Praxis Academi c Recruitment Fairs and I’m here today to tell you a little about our operations in various parts of the world andthe specialist services we offer to make our exhibitions well known for being cost and time effective - reaching your target audience with the minimum of effort on your part.Now firstly I should explain that the main geographical area we serve is Central America. But, and, I understand this is the area of interest for most of the audience here today, we are currently expanding into South-East Asia.Right, regarding our exhibition package, we believe we offer a very comprehensive deal to the prospective exhibitor. We have found over the years that clients prefer to have a self- contained package rather than spending time negotiating add-ons. And because of this we have been able to keep the cost to a minimum. And what that includes is, as you can see, the exhibition stand. Of course, you can’t get very far in an exhibition without one of those –and also full materials delivery. We’ll get eve rything to the venue for you safely. And a very popular recent addition to the package has been the local trade guide. This has proved very successful because it includes lots of specific information about local conditions - hours of work, past patterns of enrolment in situ, etcetera, etcetera.Now, as well as the full package on site, as it were, we are well aware that one of the most wasteful and demotivating aspects of fairs from your point of view is the time spent dealing with casual enquirers. For this reason we have been developing over the past two years what we call a ‘filtering system’. By this we mean our set of strategies developed to virtually guarantee that enquirers at your stand are genuine potential customers i.e. mature individuals with the appropriate means, and all this means that you maximise quality contact with potential customers. Now, how our filtering system works is through our targeted advertising and what this essentially means in the case of academic recruitment is to run adverts in academic journals, which of course we research thoroughly to keep up to date, and secondly through our own website. A recent development has been the service we offer to put your business information onto our website a month in advance of the fair and retain on the site for six months.Right now, there are other features of our fairs which we adapt to local conditions –what we call ‘context-sensitive’ features. They are, as you can see, suitable opening times that means you have access when needed and that can make a lot of difference to the number of people attending, plus our interpreter service,particularly useful for undergraduate enquirers wishing to take advantage of language support services in your institutions.A few practical details now - you can get more information from the publicity leaflet which I distributed at the beginning of the talk. This will tell you about venues and about special services and finally about costs.[pause]Now listen to the recording again.[pause]That is the end of Part One. You now have twenty seconds to check your answers.[pause]。