我国文化产业国际竞争力研究
摘要：文化自古至今都是中外交流的重要桥梁，文化在对外贸易中起着非常重要的的作用。20 世纪90 年代以来我国文化贸易处于萌芽阶段，其发展水平与发达国家差距很大。近几年来，我国开始在各方面支持发展文化产业，以不断缩小与发达国家之间的差距。本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化贸易国际竞争力，用SWOT分析法分析影响我国文化贸易竞争力水平的因素，最后从三个方面给出了相关的政策建议。
关键词：文化贸易；国际竞争力；政策建议；文化产业
Study on international competitiveness of China's cultural industry
Abstract
Culture is a bridge for Sino-foreign exchanges since ancient times, and plays a very important role in foreign trade.Cultural trade in China in the 1990 of the 20th cen tury in its infancy stage, it has a large development gap with the developed countries.In rec ent years,China supports the development of cultural industry in all aspects, so as to narro w the gap between developed and This paper analyses the present condition and problem of cultural trade development and adopted evaluation method and empirical analysis of inter national competitiveness of Chinese culture,trade,using SWOT analysis to analyze factors t hat affect the competitiveness level of China's cultural trade, finally given from three aspect s: policy recommendations.
Key words:Cultural trade; International competitiveness; Policy recommend; cultural indu stry
Acknowledgements
First and foremost, I would like to express my heartfelt gratitude to my supervisor, Mr. Wang Hai Yuan, for his instructive advice and useful suggestions on my thesis,and for his constant encouragement and guidance. he has walked me through all the stages of the writing of this thesis.I am deeply grateful of his help in the completion of this thesis,without his consistent and illuminating instruction, this thesis could not have reached its present form.
Second, I am also deeply indebted to all the other tutors and teachers in Business English studies for their direct and indirect help to me. I also owe my sincere gratitude to my friends and my fellow classmates who gave me their help and time in listening to me and helping me work out my problems during the difficult course of the thesis.
Last my thanks would go to my beloved family for their loving considerations and great confidence in me all through these years.
Contents
中文摘要 (i)
Abstract (ii)
Aknowledgements (iii)
Introduction (1)
I. Present situation of cultural trade research in China and abroad (2)
A. Research status of foreign scholars (2)
B. Research status of domestic scholars (2)
II.The strategic significance of cultural trade on international competitiveness (3)
A. Power of cultural trade development is the only option (3)
B. Help to enhance the international image and impact (4)
C.Improve the structure of import and export commoditie s (4)
D.Promoting sustainable development of cultural trade (5)
III. Trade development present situation analysis and characteristics of Chinese culture (5)
A.Analysis of the present situation of cultural trades (5)
B.Characteristics of culture and trade in China (7)
Ⅳ.SWOT analysis of China foreign trade and cultural development (7)
A.S-The main advantages of China international cultural trade development (7)
B.W- The disadvantage of China's foreign trade and cultural development (7)
C.O-The opportunities of China's foreign trade and cultural development (8)
D.T-The threats of China's foreign trade and cultural development (8)
Ⅴ. China cultural trade development policy proposals (8)
A. Government policy proposals (9)
B.Cultural industries policy recommendations (10)
C.Enterprise level policy recommendations (12)
Conclusion (13)
Notes (14)
Bibliography (15)
Study on international competitiveness of China's cultural industry
Introduction
Due to our culture has a long history, a wealth of resources for cultural p rovides very good conditions for the development of trade.But at the same time, we a re seeing some of the developed countries by using technology, developed econom y, and improve the institutional and other aspects of a company's advantage, produci ng highly competitive exports of cultural products, dominates the international marke t position.
Currently most of the deficit in the trade of Chinese culture,competitiven ess is not strong, facing the pressure of international competition are not optimistic. Against this background, studying the trade competitiveness of Chinese culture is ver y important. Economic aspects of culture have a special competitive advantage, it is a ble to keep pace with, follow the changes of the times and changes, able to withstan d the test of time.In the deepening economic globalization today, cultural innovation a nd change at the same time, cultural innovation and reforms have created new space s, and other aspects of economic strategy has no such ability. Economy and culture e mbodies a "total effect", it is not only an economic function,and is the home of econo my, an economic structure.
Cultural economic development can bring such as sports, arts, the media, and even political developments. Cultural economy can also play a role in promotin g employment,guarantee the stability of the State and society, national image enhance ment functions. Because of the culture and identity of intimacy and other reasons, c ultural trade easier to form "Radiation effects", other industries will follow the cultur al and economic development, and even has the potential to become an important ma gic weapon of the trade negotiations.
I. Present situation of cultural trade research in China and abroad A.Research status of foreign scholars
By Porter founded the international competitiveness of the country, "dia mond model" focused, demand, production and related industries and the four basic elements of the strategy of the enterprise is the largest and most direct impact on ind ustrial competitiveness factors, starting point of national competitive advantage and t here is industry competitive advantage. The"diamond model" has introduced new anal ysis chart and analysis method is a break through, is conducting a competitiveness st udy of the most complete theory. “Many scholars in the research process, the "diamo nd model" proposed revision and improvement. Dunning (1993) said that the role o f transnational corporations in the global economy is strong.”1
“Cho (1994) pointed out that the "diamond model" can be more reasona ble to explain the international competitiveness of industry in the developed worl d, based on an extensive analysis of the points raised.”2 But for developing countrie s or least developed countries on the interpretation of the international competitivene ss of the industry, the "diamond model"proposed "nine-factor model".
B. Research status of domestic scholars
Most Chinese scholars by comparing the overseas cultural industry theor y of international competition, international cultural trade competitiveness analysis t he economic analysis model with "diamond model", as well as improve the contras t with China's actual situation, to study the cultural industries internationally competi tive:
Theory on international competitiveness of China's two main as
pects of the study is the analysis of constructing the index syste
m of industrial international competitiveness and international c
ompetitiveness of a specific industry. Pei Changhong internati
onal competitiveness indicators representative of the industry ar
e mainly two kinds, namely to show the index (leading to comp
etition) and analysis (competitive performance results) two, thi
s is the first time Chinese scholars proposed for evaluation of t
he industrial competitiveness of more rational and systematic e
valuation indexes system.3
II.The strategic significance of cultural trade on international
competitiveness
A.Power of cultural trade development is the only option.
To scientific and technological progress and innovation as primary catal yst of economic development of the whole society, as the premier strategy enhanc e independent innovation ability is the core of building an innovation-oriented coun try. At present, our country is a true manufacturing power, domestic resources and e nvironmental deterioration in contradiction with 's status as the world's factory. Beca use of the technological content of products is too low, little or no creative design, h igh brand recognition reasons, affect China's overall export trade. “China's economi c development in the future will be more dependent on knowledge innovation, rathe r than investment, cost of depleting resources for competitive advantage.”4 Creativit y and cultural industries talents agglomeration effects, does not take up too much lan d and resources, is a knowledge-intensive industry, not resource-intensive industrie s, has a low input and high returns and so on.Cultural products and general product c omparison, profits are terrifying.Vigorously promote cultural products "go", you ca
n increase the added value of China's export products, is our country by trading pow er to trade powers, the only choice.
B. Help to enhance the international image and impact
Cultural products are not only commodities, economic attributes, and pr operties of the spirit, ideology, about the role of the brand image of a country abroa d should not be underestimated. It can reflect this country 's level of technological d evelopment, expanding its cultural influence and radiation, and to improve their inter national competitiveness. “Now all countries play the culture card through cultural in fluence expanding its brand awareness, but also is an important carrier to showcase t heir cultu ral image.”5 For instance United States culture and the rapid expansion of t he market share of world culture, brought its huge trading revenue at the same tim e, United States hegemony and cultural values to the world. Chinese culture is broad and profound, is our marketing innovative products, a solid foundation in the intern ational arena, China's outstanding cultural and creative products, "going out", for th e dissemination of Chinese culture,establish new image of extraordinary.
C. Improve the structure of import and export commodities
On trade in goods in China have a certain competitiveness, many product s of export share in the international market accounts for a large proportion.Howeve r, seen from the trade structure, we still lag behind on the service,which is a major fact or in the trade imbalance in China. As a special cultural trade, trade in services has b ecome part of international trade.Cultural trade as part of the tertiary sector, with goo d potential for development. Therefore, the development of the cultural exports, will promote the new development of China's service industry, or you can promote the im provement of China's export structure and.
D.Promoting sustainable development of cultural trade
All along, the quantitative growth and trade processing-oriented manne r is an important measure to enhance competitiveness, however, from the point of vie w of sustainable development, is not a reasonable approach. Therefore,transforming t he mode of foreign trade growth, improve value-added products has become a top pr iority. “Cultural industries with high added value in line with the direction of econo mic development of our country, its great attraction not only in terms of direct econ omic benefits, also has a strong industrial implication and ripple effects. ”6 Such as t he one this big long not only led to hits thermal, greatly promoting Korea earn foreig n exchange through the export of cultural products has brought about direct economi c benefits, but also led the Korea travel, beauty, food, clothing, cosmetics and other i ndustrial development, and make more and more people in Korea favor. Thus, prom oting cultural exports, the sustainable development is not only conducive to trade, a s well as other related industry products exports.
III. Trade development present situation analysis and
characteristics of Chinese culture
A.Analysis of the present situation of cultural trade
Trade overall is good, cultural trade weak.“Since 2001 after joining th e WTO, China's foreign trade rapid growth in overall, an increase of about 20%. Bu t we couldn't cheer on cultural trade.”7 Anecdotal data and statistics from the differen t culture media, it is not difficult to see the cultural development of the trade imbalan ce is a real problem facing China's cultural trade, there is a huge deficit. From the ov
erall perspective, cultural trade volume is increasing, but trade volume ratio has no t improved significantly, lack of cultural trade development:
No brand of cultural products a
nd services in the world based on the main stream market. Neit
her United States-style blockbusters nor will lead Asia's"Korea
n wave", which does not match with China's 5,000 years of ci
vilization.Cultural trade product structure is unreasonable.Un
reasonable product structure is another phenomenon in cultural t
rade,cultural trade tools and the physical carrier of culture is th
e culture in hardware, such as film, cameras, video recorder
s, video cameras, etc. Their trade volume accounted for more
than half of China's total foreign trade, is the second-largest e
xporter. 8
But its trade is equal to goods tr
ade, less profit, advantage human capital in our country if it i
s not obvious,restricted their exports high. Culture is a major co
mponent of cultural software, such as films, books, games, the
atrical performances, and so on.It has both commercial propert
y and art, will bring in an extra super high profits. 9
For example the popularity of Korean dramas of Korea brings the hug e revenues from trade, bringing not only film and television income at the same ti me promote the development of industries associated with the film and television ind ustry, as Idol-related clothing, toys, music industry such as development. But the Chi nese are not making a far-reaching like Dae Jang geum series, films like this will not only bring economic but also cultural influence.
B.Characteristics of culture and trade in China
First,Cultural trade body is single, and second, the cultural compositio n of trade imbalances, the third is trade imbalance of regional development,geograph ical hierarchy of four cultural trade is concentrated.
Ⅳ. SWOT（Strengths Weakness Opportunity Threats） analysis of China foreign trade and cultural development
A.S-The main advantages of China international cultural trade devel opment.
First of all, China hold culture has a long history and abundant cultural resources. Second, China has a broad market at home and abroad of cultural produc ts, and huge market potential, thus conducive to the development of China's foreign t rade and culture.
B.W-The disadvantage of China's foreign trade and cultural development.
First it is a weak foundation of cultural industries. At present, China's la rge cultural enterprises with international influence is minimal, overall the majority o f smaller cultural enterprises in China to take advantage of scale to compete in the int ernational market. Second, lack of innovation of cultural industry, output channels. ”Currently in China, the lack of innovation of cultural industry, export of cultural prod ucts are mostly traditional and cultural products, these products with low added valu e and do not reflect Chinese cultural industry has potential value.“10 Three cultural i ndustry is the lack of specialized personnel. Talent shortage severely restricts the rele
ase of cultural resources, economic benefits and efficiency and effectiveness of expo rts of cultural products and services.
C.O-The opportunities of China's foreign trade and cultural
development.
Development of China's foreign trade and culture is facing unprecedented opportunities, the strong support of national policy on the one hand and increasin g financial input for the development of China's foreign trade and culture provides a s trong political support, on the other hand a good communication platform for the ec onomic development and cultural innovation to promote the international influence of the Chinese culture promotion.
D. T-The threats of China's foreign trade and cultural development.
First of all,it was liberalized trade rules, and on the overall situation o f China's cultural industry, lack of transnational cultural enterprise with internationa l impact, in the international market is facing United States a strong influx of cultura l products and services, Chinese cultural enterprises seem to be more vulnerable. The refore, the current international trade rules for cultural trade development in China i s negative. II is a strong competitor in the international market, China's cultural indu stry and the cultural trade started late, and in the initial stage of China's cultural indu stry, funding, marketing, product marketing, technical innovation and talent supply ar eas are not mature enough, difficult to contend with cultural power.
Ⅴ. China cultural trade development policy proposals
https://www.doczj.com/doc/682943829.html,ernment policy proposals
First perfect the cultural trade policy legal system.Cultural trade develop ment first of all to the development of cultural industries. First, the culture industry h as just started and needs in the development of foreign trade system construction. C onstruction of cultural industry system of foreign trade regime needs to learn from tr ade in goods,serious cultural industries plan to change the existing color management system, actively participating in the competition in international markets and meet t he challenges. Continue to expand our share of culture and trade in the internationa l market, to enhance the competitiveness of China's cultural trade. Second, based on t he culture industry is a special industry,specific areas, we need to establish and impro ve the cultural industry and the cultural management. Third, improve the domestic cu ltural market development and access policies. The Government should play a role, b reaking down cultural industries trade barriers:
Then fostering international cultural industry professionals.Bet
ween the 21st century competition between States is a talent co
mpetition,cultural trade must focus on human development. Tal
ent, developed culture trade proponents, to develop cultural trad
e must be to change the employment system, breaking away fr
om the traditional concept. The traditional concept of dogma, s
tereotype, and seniority was the main criteria for selecting talen
t. 11
This makes it difficult for many people who have the ability to enter th e field of trade in cultural, this concept did not fully tap the potential of people. Thi s restricts the development of cultural industries,therefore, in order to widen the chan nels of personnel selection and appointment, is a cultural trade practitioners to best u
se. Second, we need to strengthen talents construction. One is the selection of manag ers and operators can work from the grass-roots cultural industry experienced person nel. Training on them, enhancing their operational and managerial abilities. Two ca n play the role of training talents in colleges and universities, dedicated professiona l set for cultural trade. Third, to attract the best talents of foreign culture trade, make use of their professional and management experience, asked China's cultural product s to the international market to provide intelligence support.
At last,To broaden the financing channels, providing strong financial sup port for the development of cultural industry.”China is pushing forward financial ref orm, along with financial reform,China's financing will be more smooth and wide-ch annel.”12 Reform of cultural industries need to take this wind, seeking more capital f or its own development. First, the culture industry cannot rely on government invest ment, the need to use a variety of means to attract credit, financing,cultural diversifica tion. ”Build a group with Chinese characteristics, strong cultural industries group, fo r example, China's huayi media group, a good momentum of development, the intro duction of outstanding works by many influential.”13 Secondly, relaxation of the cul tural industries market access conditions, guiding all aspects of capital increase inves tment in cultural industries, making full use of social and private capital, formation a nd the social funds, the Government and the people to work together in investment a nd financing mode of operation.
B. Cultural industries policy recommendations
Governance model of the cultural industry in China, is carried out throu gh public institutions management, the implementation of turnkey control, lack of fl exibility and independence. In this planned system management mode,national cultura l undertakings only input, regardless of the output,national free input, social free cons umption, which highlight the culture of the public properties of the product, but we f orgot that they also can be used as a private product provides to the community in t he form of products. This system allows the Government plays the dual roles of man
agers and operators, on the independent cultural industries and the economy is bein g covered up, businesses won't be able to find their own position of cultural industr ies. This is incompatible with the rule of modern market economy, is not conduciv e to enhancing the strength of China's cultural industry. Unreasonable in order to ch ange the existing system, the Government must change its functions, from "run" to "p ipe" change management intervention for cultural industry, highlighting its managem ent functions,can provide a favorable external environment for the development of cul tural industries. Play the role of the market in the allocation of cultural resources, m ainly through the market, supplemented by government regulation.Management of c ultural market into standardized and legalized, vigorously develop the cultural industr y in our country:
In China for some time to come the transformation of economi
c growth pattern relying mainly on industrial structure adjustme
nt, in particular, to spare no effort to promote the developmen
t of service industries. The labour force in our country the "Le
wis turning point", the labour-rich advantage has been gradual
ly began to disappear, manpower costs, the advantages of traditi
onal manufacturing industries no longer exists. 14
Must change direction, develop the service sector and cultural industries . Self-contained modern culture industry can China develop new products, improve t he level of innovation and core technologies to provide excellent condition.
Cultural industrial cluster is in the field of cultural industries, by a flurr y of similar or related organizations gathered in space, to continue to strengthen ou r competitive advantage. It is composed of core cultural industries group, external cul tural industrial cluster and its associated agencies. Establishment of the culture indus try group can play many advantages such as economies of scale, economies of scop e, encourage cultural innovation in China. Will continue to enhance the core compet itiveness of Chinese culture. Establishment of the culture industry group has two side s, depend on both economic development, in turn, promote economic developmen t, cultural trade development exhibition provided material support.
C.Enterprise level policy recommendations
Implementation of brand strategy, the use of cultural resources in China, creating well-known cultural products.In daily life, brand impact deeper, both shelte r and in the tourism, education,health and other aspects, brand trust and popularity gr ew. Competition in any market is inseparable from the branding contest. Chinese cul ture and trade to achieve long-term development must have their own independent lo ud brand, brand is undoubtedly vital for cultural products, we cannot close our eye s to its importance.”Ch ina is rich in cultural resources, creative material extensively, c an produce to create a number of excellent cultural works, formed its own characte ristics. ”15 While not neglecting cultural brand of legal protection in order to provide d a good environment for the growth of the brand, when cultural enterprises brand in to the international market, through legal measures, and to be familiar with and utili ze international is to protect their own interests, improve international competitivene ss of the brand.
Clear the goal orientation of Chinese cultural products in the international market.Target market is the first Chinese cultural enterprises need to address the pro blem. ”China's cultural products product definition must have a clear thoughts and po sitioning. “16 For now, fierce market competition in the world is focused on us and European markets, Japan and so on. Development of China cultural trade, not to rus h to enter the developed cultural market, need step by step. First of all must tightly seize the domestic cultural market,in front of his house hold, guaranteed in the do mestic market share. When competing with imports of cultural products, can have its own characteristics and competitive advantages. Secondly, close to East or Southea st Asia to seek a breakthrough. Because these places according to the spatial proxim ity, similar to language, belonging to the same culture, easy to expand cultural trade.
Conclusion
Cultural trade is an important part of a country's foreign trade, with econ omic and cultural significance, has started most of the attention. With the developmen t of China's cultural industry for more than 20 years, has had some success in cultur al trade, but for some mature international markets,there are still some gaps. For exa mple, the cultural trade deficit problem,and the export competitiveness of cultural pro ducts is relatively low.Therefore, in order to make full development of China's cultu ral market, in China to take advantage of the rich cultural resources, the implementa tion of brand strategy, and guiding strategy for international competitiveness,encoura ging Chinese culture going to enhance the international competitiveness of our count ry's cultural trade and trade development of China's culture.
Notes
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3 Bo, W. E. I. "Chinese Cultural Strategy: Searching for the Spiritual Support fo
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4 朱喆.我国文化产业国际竞争力研究[D].南京：江苏大学.2009.第12页
5 Jing-jian, L. I. U. "Analysis of the Problems Existing in the Construction of C
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6 张斌.国际文化贸易壁垒研究[D]济南：山东大学.2010.第32页
7 许宝强，渠敬东.反市场资本主义[M ]北京:中央编译出版社, 2001.第21页
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11 蓝庆新, and 郑学党. "中国文化产业国际竞争力评价及策略研究——基于2010 年横
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13 Woodside, Alexander. Vietnam and the Chinese model: a comparative study of Vietnamese and Chinese government in the first half of the nineteenth century. Vol. 140. Ha rvard Univ Asia Center, (1971):026
14 Woodside, Alexander. Vietnam and the Chinese model: a comparative study of Vietnamese and Chinese government in the first half of the nineteenth century. Vol. 140. Ha rvard Univ Asia Center, (1971):018
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科目名称：文化产业政策与法规 论文题目：电视剧管理法律制度引导下电视剧产业的发展 学号 2012410899 学院历史文化学院 专业文化产业管理 年级 2012级文管一班 姓名杜肖颖
题目：电视剧管理法律制度下电视剧产业的 发展 内容摘要：中国电视剧产业经过近 20 年的市场化发展， 目前已经形成了一个相对完整的产业链。构成主体主要包括：电视剧 制作商、电视剧播放平台运营商、设备供应商以及电视剧广告商和 消费者，其电视剧产业也可以划分为三个环节：电视剧制作环节、销 售运营环节、消费环节。电视剧制作行业虽属传统意义上的行政管制 行业，但随着文化体制改革的不断深入，国家对电视剧制作业务的 准入许可逐步放开，对境内资本从事电视剧制作业务已基本放开，电 视剧产业活力四射。 一，电视剧产业环境分析 （一）法律政策环境 电视剧制作行业虽属传统意义上的行政管制行业，但随着文化体 制改革的不断深入，国家对电视剧制作业务的准入许可逐步放开， 对境内资本从事电视剧制作业务已基本放开。目前政策准入门槛较 低，企业数量众多，市场集中度较低，竞争比较充分。? 目前，我国已基本形成了以《中华人民共和国著作权法》为指导、《电视剧管理规定》为基础，涵盖行业资质管理、行业业务标准审 查、行业质量管理、产业体制改革等方面的法律法规和政策体系。目 前对电视剧业务的开展较为重要的法律法规如下表所示：生效时间?法律法规政策名称?文件编号/颁布机构?1997.9.1?广播电视管理条例?国务院令[1997]第 228? 号? 2000.6.15?电视剧管理规定?国家广电总局令[2000]第 2? 号 ? 2001.10.27?中华人民共和国著作权法?国家主席令[2001]第 58? 号? 2003.12.31?国务院办公厅关于印发文化体制改革试点中支持文化 产业 国办发[2003]105? 号?发展和经营性文化事业单位转制为企业的两个规定的 通知 2004.6.15?互联网等信息网络传播视听节目管理办法?国家广电总局令[2004]第 39
Unconsciously, English songs and culture the door English elective course is approaching the end. Class see show students and the teacher introduce, played all kinds of English songs, let me develop the horizon and edify sentiment, at the same time, I have been thinking, so much is there any contact between songs, through access to information and personal perception of the songs, and draw some conclusion. The singers found that originated in the human inner original impulse, from the need of life rhythm. People have been using your own voice show their feelings, joy and sorrow. Overall, as a kind of human achievement, music is not only an individual creation consciousness performance art, also reflects some areas and even the whole social cultural ideological trend. To provide an overview of the development of western music, also confirm the western culture on context. Can say, a western music history, it is also a certain sense of western cultural history. From century religious music to a single to the liberation of the Renaissance, to modern music multiple that music development deeply branded with the background of The Times. Take for modern music, such as The s Bill Haley - Rock Around The Clock is in The twentieth century since The two world wars to The people of The world brought serious disaster, trample on The human spirit home. People no longer believe that traditional culture ideal type to save power, pop songs and jazz free rhythm, improvisation skills to reflect the birth of the. But in The s: Simon &garfunkel - The sound of silence is The opposition to The Vietnam war, against racial discrimination, President Kennedy was stabbed The troubled times of The United States was born in The rock. The 90 s Alan Jackson - where were you when the world stopped turning embodies the teenagers in war haze shrouded of anger, rebel emotion. So the western music is a cultural symbol, its carrying cultural connotation and social culture constitutes the echo relationship, to better understanding of western music, will have a better understanding of music background.
商务英语论文题目 1、论文化因素对英汉翻译的影响 2、商务英语的特点及翻译技巧 3、商务函电翻译的用词技巧 4、商标名称的翻译与策略 5、汉语中新词汇的翻译技巧 6、商务谈判中的语言艺术 7、商务谈判的文化障碍 8、商务英语函电在对外贸易中的作用 9、商务英语函电翻译技巧 10、商务谈判中英语的重要性 11、浅谈商务英语写作时避免修饰语错位的方法 12、礼仪在商务谈判中的作用 13、浅谈涉外合同英语特色 14、电子商务对国际贸易的影响及对策 15、商务谈判的艺术性 16、跨文化的商务谈判 17、商务英语交往中的礼貌原则 18、如何翻译好日常商务文书 19、商务英语信函的语体分析 20、浅谈商务信函的文体特征 21、英语商务信函和合同中被动语态的语用意义及其翻译 22、商务英语汉英翻译中从句的运用技巧 23、论跨文化因素对商业广告英语翻译的影响 24、跨文化商务交际中的语言和非语言因素 25、浅谈英语告示语的语言特色与翻译 26、商务英语阅读研究 27、商务英语写作问题研究 28、商务英语考试技巧研究 29、商务英语听力策略研究 30、英语口语或语法在商务领域中的应用 31、商务函电交流研究 32、商务英语学习方法 33、跨文化交际与中西文化冲突 34、国际商务中的跨文化交际问题 35、商务谈判中的跨文化冲突 36、国际商务谈判中应注意的文化因素 37、国际商务谈判中的“文化壁垒” 38、广告英语的分类及分析 39、虚拟语气与商务英语表达 40、跨文化交际在商务英语学习中的运用 41、商务英语学习中跨文化交际能力的培养 42、商务英语在国际营销中的作用
43、术语在国际商务中的重要性 44、商务谈判语言技巧 45、浅析跨文化交际中的商务礼仪 46、例析论网络环境下商务英语的拓展学习模式 47、浅析商务英语汇商务英语中俚语的风格及翻译 48、商务英语教学中英语知识与商务知识的关系 49、商务英语中以谓语动词为中心的基本句型的翻译 50、商务英语的语言特色探讨 51、反译法在商务英语中的应用 52、奈达“等值”理论于商务英语翻译中的理解和应用 53、商务英语中的平行结构及其翻译方法 54、语用原则在商务英语应用中的度范畴 55、商务英语语篇文体特征分析 56、商务英语常用单词的多义现象例析 57、商务英语中的委婉表达及其翻译 58、商务英语翻译中的跨文化因素 59、商务英语中书面语言的文体特征及语用分析 60、社会文化迁移对中国式英语的影响 61、英语写作中常见中式英语分析 62、汉译英中遇到新词语的译法问题 63、美国英语习语与文化 64、中美日常交际中的文化差异 65、中西方文化差异及语言体现 商务英语论文题目|商务英语毕业论文题目参考 一、英语论文基本格式 1、毕业论文结构包括：主标题、论文摘要、正文（一般不少于5000字）、注释、参考书目，注释统一用尾注。 2、板式：毕业论文一律用计算机打印。（使用A4规格打印，每页30行） 二、阅读类参考题目以下参考题目对应的范文请到VIP留学生论文网下载，如需原创论文需与在线辅导老师沟通。 1、持续性交际法对商务英语学习者口语和写作能力提高的研究分析 2、商务英语文体学分析 3、语篇功能对等视角的商务英语翻译 4、高职商务英语专业实践课程开发 5、关联理论在商务英语阅读教学中的应用 6、成人商务英语教学中学生自主学习能力的培养 7、功能对等理论视角下的商务英语翻译 8、中职商务英语教学中跨文化交际意识的培养 9、论商务英语翻译中的文化转向 10、职前学生商务英语词汇教学法探索 11、商务英语中模糊语言的应用及其语用分析 12、从目的论角度看国际商务英语翻译的质量评估 13、高职院校商务英语精读教学中的任务型教学法 14、词典类型对翻译与习得商务英语新词作用的实证研究
学号《农村文化产业概论》
目录 摘要 (1) 一、农村文化产业发展现状 (1) （一）、农民的文化生活枯燥、单调 (1) （二）、农村文化队伍力量薄弱 (1) （三）、财政经费投入不足，导致农村文化活动设施匮乏 (2) （四）、目前的乡镇文化活动缺乏吸引力 (2) （五）、青壮年多外出务工，发展动力不足 (2) 二、发展农村文化产业的措施 (2) （一）、加大政策扶持力度，加强基层文化队伍建设 (2) （二）、加大资金投入力度，确保各项文化活动有序开展 (3) （三）、政府要为发展农村文化产业提供人才支撑 (3) （四）、制定文化产业优惠政策，加快文化产业发展进度 (3) （五）、改革和调整乡镇文化管理体制，扩大乡镇文化机构职能 (3) （六）、实施品牌战略，走发展农村特色文化之路 (4) 三、结论 (4) 参考文献 (5)
摘要：随着我国文化产业发展，农村文化产业将进入一个全新的发展时期。农村的文化建设难以满足广大农民群众的精神文化需要，因而在新一轮经济发展中，为了促进城乡一体化，缩小城乡经济发展差距，注重挖掘农村现有文化发展潜力，推动农村文化产业的发展，需要从战略性新兴产业的整体布局出发，从较高的起点上对农村文化产业的发展路径进行深入的思考。本文从研究农村文化产业发展现状入手，论述了农村文化发展的出路及在这一过程中政府与社会其他各部门应作出的贡献。 关键词：农村文化产业、现状、措施 一、农村文化产业发展现状 改革开放30多年来，广大农村发生了翻天覆地的变化，尽管农村文化产业有了很大的发展，但相对城市文化产业的发展仍不尽如人意，大多处在产业链的低端、初级的状态，与县域经济的发展有一定的差距。许多地方的农民群众已经不满足于吃饱穿暖，他们想享受与城里人一样的精神文化生活，但由于城市化进程的加速，城乡文化建设的差距日益拉大，乡村文化基础设施和公共文化产品及其文化服务虽然在各级政府和文化部门的艰苦努力下有所改变，但尚未从根本上按照和谐社会的要求，全面协调发展，农村的文化建设从总体来说还比较薄弱，滞后于经济社会发展，还难以满足广大农民群众的精神文化需要。农村文化产业发展现状突出表现在: （一）、农民的文化生活枯燥、单调，文化消费偏低 农民劳作之余，除看电视外最主要的消遣活动是串门、聚众喝酒、打麻将、打牌等活动。多数农民没有文化消费概念。 （二）、农村文化队伍力量薄弱 农村专业文化干部人员少，文化产业经营管理人才匮乏，人才瓶颈使得农村文化产业大多处于产业链的低端环节如原材料的供应链和加工环节，而高附加值的创意、研发和品牌营销即“微笑曲线"的两端多在城市的文化企业或公司。近
2017届文化产业管理专业毕业论文选题 1.电影营销问题及对策研究 2.改制视域下文化事业单位发展路径分析 3.提高我国影视剧产品竞争力对策分析 4.**文化企业治理问题研究 5.**文化企业管理问题研究 6.文化企业营销模式探析 7.论文化产业中创意人才的培养 8.文化项目团队的建设与思考 9.文化产品延伸产业链的发展策略 10.浅析文化企业技术创新管理模式 11.技术创新下文化产业管理制度变迁研究 12.浅析文化项目成本控制 13.文化产业项目风险管理研究 14.文化产业创新模式探析——以×××文化产业为例 15.基于技术创新的文化产业发展研究 16.文化产业（或企业)人力资源管理问题及对策研究 17.文化企业人力资源的特性分析 18.浅议文化产业助推经济发展方式的优势和路径 19.浅析提升文化软实力的途径 20.文化产业融资渠道分析 21.文化产业项目风险管理体系分析 22.文化产业项目策划与管理风险控制 23.文化（企业）人才资源管理分析 24.XXX文化资源的开发（保护、再利用）的对策 25.基于价值链理论探析（影视，传媒，出版、动漫等）的发展策略 26.XX（影视、出版、动漫等）产业营销策略分析 27.工业遗产与城市文化空间的构建（个案研究）
28.新媒体产业发展与文化传播研究 29.动漫产业衍生品市场研究 30.动漫产业知识产权保护研究 31.论体育产业与旅游产业的对接与融合 32.实景演出转型升级探索（个案研究或总体研究） 33.影视衍生品市场研究 34.文化产业的传承与创新中的问题及对策 35.京津冀协同发展视域下河北文化产业集群发展策略分析 36.京津冀视域下河北省文化产业发展战略研究 37.河北省（或某地）小微文化企业的发展现状与提升对策研究 38.河北省（或某地）小微演艺企业的发展现状与提升对策研究 39.河北省（或某地）文化产业园区运营模式研究 40. 河北省（或某地）文化旅游发展现状与对策研究 41.河北省（或某地）休闲农业发展现状与对策研究 42.河北省（或某地）旅游演艺产业提升策略研究 43.石家庄市（某市）城市建设中文化元素开发与融入战略研究 44.河北省（或某地）文化企业经营环境研究 45.河北省（或某地）文化产业品牌策略探讨 46.河北省（或某地）文化产业园发展现状及存在问题 47.河北省（或某地）文化产业政策法规体系构建研究 48.河北省（或某地）非物质文化遗产保护与传承策略研究 49.河北省（或某地）城市文化与城市品牌研究 50.河北省（或某地）演出市场发展趋势 51. 河北省（或某地）文化资源优化配置策略研究 52.河北省（或某地）文化产业发展历史研究 53. 河北省文（或某地）化产业创意能力评价及提升对策研究 54.河北省（或某地）特色文化资源的开发与利用 55.河北省（或某地）文化资源结构与特色分析 56.河北（或某地）宗教文化资源的价值与开发前景
英文科技论文中的语言技巧，不可不看 a)如何指出当前研究的不足以及有目的地引导出自己的研究的重要性通常在叙述了前人成果之后，用However来引导不足，比如However,little information.. little attention... little work... little data little research or few studies few investigations... few researchers... few attempts... or no none of these studies has(have)been less done on... focused on attempted to conducted investigated studied (with respect to) Previous research(studies,records)has(have) failed to consider ignored misinterpreted neglected to overestimated,underestimated misleaded thus,these previous results are inconclusive,misleading,unsatisfactory,questionable,controversial.. Uncertainties(discrepancies)still exist... 这种引导一般提出一种新方法，或者一种新方向。如果研究的方法以及方向和前人一样，可以通过下面的方式强调自己工作的作用：However,data is still scarce rare less accurate there is still dearth of We need to aim to have to provide more documents
一、论文题目：××公司提升客户满意度的策略研究 二、选题建议：选此题目的学生应从事营销或服务等相关工作，应以所在企业为论述对象，以便于收集相关资料。 三、设计内容： 注意：选题和论文内容都要结合学生实际工作,论文字数应达到一万字,要求有学生独立的见解。 第一章前言 （介绍选题背景：包括工作环境与选题意义等） 第二章客户满意度的概念与客户满意度测评的意义 一、客户满意与客户满意度的概念 应注意区分客户满意与客户满意度的不同。 二、影响客户满意度的因素 影响客户满意度的因素可以从满意度的概念出发，论述影响客户期望和客户感知的因素。 三、企业测评客户满意度的意义 第三章××公司客户满意度现状及存在问题分析 一、××公司简介 二、××公司客户满意度测评的现状分析 此部分为论文重点内容之一，应包括客户满意度测评的内容、客户满意度测评的指标体系（指标体系一定要细化，要有二级或三级的具体评价指标）、测评方法以及所采用的调查方法。 三、××公司客户满意度测评结果及分析 此部分为论文重点内容之一，应对收集的数据进行必要的分析，要有各项具体指标的测评数据，并针对满意度较低的指标进行分析，找出产生问题的原因，以此作为改进对策的依据。 第四章××公司改进并提升客户满意度的策略 此部分为论文重点内容之一，通过上面分析，根据本公司影响客户满意度的因素及存在的问题，提出提升客户满意度的策略或措施，要求策略要针对前面的存在问题来写，要具体。
第五章结束语 （论文研究的结论、论文研究的不足及有待解决的问题）。 四、任务书使用注意事项： 1．选此题的学生必须是从事营销或服务工作并能够收集到相关数据资料者。 2．在写任务书时请将××公司改为本人所在公司的名称。此选题可以选择其中一类客户群作为探讨的对象，如可以选择大客户、商务客户或公众客户，可将题目具体化为：“提高××公司大客户满意度的策略研究”。 3．在写论文之前要求首先熟悉关于客户满意及测评等方面的相关理论知识。 4．此类题目应避免写成单纯的介绍企业客户满意度的测评资料的汇总，要求能够针对客户满意度的现状分析存在的问题，并能够提出有效的提高客户满意度的策略。 5. 主要参考文献请根据情况学生自己填写。
关于商务英语论文范文 随着我国经济全球化、国际商务快速发展的进一步深化,各个领域都离不开商务英语人才。下面是为大家整理的商务英语论文，供大家参考。 商务英语论文范文一：医学院商务英语论文一、研究对象和方法 1.研究对象 作者所在学校2012级五年制临床医学系学生，共532人，男284人，女248人。其学习公共英语时间为一年半，即从大一入学即开设公共英语课程，目前为大二下学期，之前并未是接触过商务英语课程。 2.研究方法 通过问卷调查以及与学生面对面的谈话获取其对商务英语课程的看法，设计内容包含“你之前是否接触过商务英语知识”，“你是否对于商务英语相关课程感兴趣”，“你是否会选择商务英语作为英语提高课”等选项。通过查阅有关文献资料并依据有关学科的理论方法，初拟了调查问卷，并在调查前进行了信度和效度的检验，本研究共发出调查问卷500份，实际回收478份，回收率95.6%。 二、结果 在I选项“你是否对于商务英语相关课程感兴趣?”中，72%的学生选择了“是”。在II选项“之前有接触过商务方面的知识么?”中
82%的学生选择了“没有”。在III选项“你认为医学专业学生是否有必要学习商务方面的课程?”中63%的学生选择了“是”。在IV选项“你认为商务相关课程对你是否会有求职或创业方面的帮助?”中78%的学生选择了“是”。在V选项“你是否会选择商务英语作为英语提高课?”中70%的学生选择了“是”。数据表明大部分的学生对于商务英语课有兴趣并希望作为提高课开设。 三、讨论 结合调查问卷以及与学生的座谈，作者构思出商务英语教学改革的实施方案，其指导思想和目标为： (1)运用现代教育技术，改革教学模式、教学方法和教学手段。具体是以多媒体教育为主导，更多的运用视频，图片等方式讲解。 (2)以学生为主体，更多寻求学生的反馈，激发学生的学习积极性。 (3)逐步实行分级教学，达到因材施教。在教学改革的内容上，要求转变教学理念，以学生为中心安排实施教学计划。从调查报告的数据统计分析可以看出，遵义医学院珠海校区55%左右的学生有在公司企业就业的打算，但他们普遍表示之前没有接触过商务方面的知识，因此80%以上的学生希望可以开设商务英语课程以提升自己这方面的能力。在开设的所有提高课程中，选择商务英语的比例达到近70%，78%的学生表示商务英语相关课程对未来就业非常有帮助，因此作者认为商务英语相关课程在学生层面深受学生喜欢，同时作者获学校批准的启动项目“商务英语专业在医学院校中开设的必要性”，
文化产业概论论文 题目：中国文化创意产业的振兴与发展 ——以影视文化产业为例 学 院 管理学院 专 业 公共事业管理 学 号 姓 名 指导教师 2014年1月1日 装 订 线
中国文化创意产业的振兴与发展——以影视文化产业为例 摘要：影视文化产业是文化创意产业的重要组成部分，影视文化创意产业的发展与繁荣对提升国家文化软实力、增强中国对外传播影响力具有举足轻重的作用。本文通过对中国文化创意产业的发展过程和现状的分析，以影视类文化产业为例并提出相应的对策，来促进中国影视文化创意产业的发展，突破文化创意产业的瓶颈，实现振兴。 关键词：文化创意产业；影视文化产业；发展；对策 文化创意泛指依靠创意人的智慧、技能和天赋，借助于高科技对文化资源进行创造与提升而出的作品。任何一种文化创意活动，都要在一定的文化背景下进行，但创意不是对传统文化的简单复制，而是依靠人的灵感和想象力，借助科技对传统文化资源的再提升。 延伸至产业领域，所谓的文化创意产业就是基于文化创意作品，通过知识产权的开发和运用，产生出高附加值产品，具有创造财富和就业潜力的产业，是要将抽象的文化直接转化为具有高度经济价值的“精致产业”。而影视文化创意产业横跨电影业、广播电视业等多个行业，与音乐产业、时尚等产业又相关。可以毫不犹豫地说，影视文化创意产业是中国文化创意产业的龙头产业、核心产业，也是最为活跃和最为复杂的产业。所以说，影视文化创意产业对中国文化创意产业的发展具有至关重要的作用。 1.中国文化创意产业的发展过程和现状 2005年就有统计显示，全世界文化创意产业经济每天创造着220亿美元的产值，并以5%的速度递增，占全球GDP总量超过7%。因此，文化创意产业被冠上“朝阳产业”或者“黄金产业”的称号，各国政府都鼎力支持国家文化创意产业的发展，使该产业的发展乘风破浪。 我国的创意产业萌芽于2005 年，随后的2006 年成为中国创意产业的元年，同时也是创意产业广泛普及并开始为更多人所关注的第一年。因为在这一年，《国家“十一五”时期文化发展规划纲要》正式发布，首次将“创意产业”写入其中。以此为指导，各地也纷纷制定扶持创意产业的各种政策，中国创意产业的发展环境逐渐孕育，发展实践不断推进。2009 年国务院常务会议通过的《文化产业振兴计划》有明确表示将重点支持文化创意等产业，表明创意产业已经上升到国家战略层面。 以影视业为例，中国影视业起步较晚，而且无论从资本积累、创意生产，还
商务英语专业论文 摘要：为有效降低国际贸易交易成本、提高贸易效率，营造更加有利的对外贸易机会，对商务英语函电在国际贸易中的变化及作用进行了深入分析，从而了解商务英语函电对对 外贸易成本造成的改变与推动作用。 关键词：商务英语;对外贸易;国际交流 近年来，全球经济化形势日益加剧，国际贸易活动越发频繁。在科学技术的带动下， 各国之间的贸易往来更加密切，有效的贸易交流与沟通就更显重要。从国际贸易角度来看，不同国家的买卖双方相距遥远，面对面洽谈的机会更是少之又少。因此，我们有必要了解 商务英语函电的意义和作用，推动国际贸易交流。 1商务英语函电的含义 商务英语函电是利用商业事务英语传递相关商务信息的函电，是对外贸易活动重要的 基础。商务英语函电质量在很大程度上影响着商务活动的成败，它早已成为对外贸易活动 中的重要组成部分。作为当前国际上的通用语言，英语是国际商务活动中进行信息传递的 主要语种。与常用英语相比，商务英语有着较强的专业性和独特语言特点。随着经济全球 化程度的不断加快，国际贸易活动日渐频繁，商务英语函电能够准确、细致地向各方传递 所需的贸易信息，更好地解决了供需间的信息连接问题，建立了各国、各企业间有效的交 流沟通桥梁，创造了更多的商业洽谈机会，提高了信息的有效性和实用性。商务函电交流 过程是发出者顺利编码、接收者顺利解码的过程。针对对外商务交流途径而言，商务英语 函电就是鉴于外贸知识背景，利用现代化通信工具进行语言表达的电子书信。纸质书信、 电子邮件及传真等都是商务英语函电载体，但其载体又不仅限于此，专业贸易用语及缩略 用语等均是其主要内容。商务英语函电分类标准众多，按照其使用功能主要可分为答复函、来函处理、联络函、任命函、邀请函以及慰问函等多种形式。根据商务英语函电内容范围 有仲裁、保险、索赔、包装、询盘、发盘等。 2国际贸易中商务英语函电的基本功能 2.1寻找新商业伙伴、发展贸易客户在传统国际贸易过程当中，发展贸易客户成本较高，其根本原因在于信息的不对称和不充分。当今社会是一个信息化程度较高的时代，信 息公开程度较高，尤其是互联网等方式的应用，更是打破了贸易信息的时间、空间、地域 上的限制，这就为我国国际贸易活动节省了大量人力、物力支出，有效提升了贸易工作效率。发展贸易客户、寻找新的贸易客户可以通过宣传自己及别人的宣传，进一步接触潜在 贸易客户，并主动与其进行联系洽谈。经验证，通过这种方式的宣传和努力，充分发挥了 宣传作用。 2.2商务交流及沟通信息技术手段的应用推动了商务交流与沟通，而商务英语函电作 为主要的交流沟通方式，经过充分有效的准备，能够将贸易活动变化阐述清楚，并加以补充，这些步骤从根本上决定了国际贸易的成败。因此，想要在国际贸易活动当中充分发挥
扉页（英文） CulturalFactorsinChinese&EnglishProverbs Translation （TimesNewRoman二号加粗居中） by LiHairong WangZhiyun,Tutor （TimesNewRoman小二居中） RegisteredNo.09 FacultyofForeignLanguages Shanghai Business School December,2011 （TimesNewRoman小二） 论文摘要（英文）及关键词 Abstract （TimesNewRoman二号，加粗，居中） Proverbsreflectcolorfulnationalculturein（TimesNewRoman四号）…………………………………………………………………………………….…………………………………………………………………………………………………………………………………………………………........................... .....………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… （空一行） Keywords:proverbs;translation;culture;differences（TimesNewRoman四号） 说明： 1．关键词3-5个，词与词之间用分号隔开，除专有名词外，其他单词首字母不大写，最后一个词后面无标点符号。 2．“摘要”下空一行写摘要内容，摘要内容与关键词之间空一行。
毕业论文酒店顾客满意 度研究 Document serial number【LGGKGB-LGG98YT-LGGT8CB-LGUT-
摘要 21世纪是以服务取胜的时代，随着世界经济全球化，酒店业的竞争越加激烈，酒店产品的日趋同质化和消费者消费心理的日趋成熟，对酒店的经营提出了更高的要求，酒店市场已从卖方市场转向买方市场，企业生存的基本准则是让顾客满意，谁能取悦于客户谁就能赢得市场。本文以广州××大酒店为研究对象，从不同的角度对顾客满意度进行分析，分别从酒店自身内部环境的探索和顾客问卷调查来分析影响顾客满意度的因素，探讨提高顾客满意度的对策。本文认为可以从改善硬件和娱乐设施、提升员工满意度、建立客户关系管理体系、提高服务质量这四个方面来考虑执行，以达到提升客户的满意度的目的，使酒店的业绩和竞争力得到提升。 关键词：日盛世豪大酒店；顾客满意度；对策 Abstract The 21century is the age winning with service. With the development of economic globalization， the hotel industry has become more and more competitive. The fact that growing homogenization of Hotel products and increasingly mature of consumer's consumption psychology has made higher demands on hotel business， and hotel market has shifted its role from a seller's market to a buyer's market. Basic criterion for business to survival is satisfying customers——the one who can please the customer can win the market. This thesis regards Imperial Traders Hotel as the research object to analyze factors affecting customer satisfaction and study the countermeasures， from different point of view to analyze the customer satisfaction，respectively own internal environment of the hotel and customers’ questionnaire survey. As for the countermeasures， three ways can be implemented to help hotels attain the goal of raising customer satisfaction and enhance performance and competitiveness by improving employee satisfaction， building up a management system of customer relationship and providing personalized services.
学号：20125061824 商务英语写作论文 学院：外国语学院 专业：商务英语 年级： 2 0 1 2 级 姓名：胜男 论文题目：Implication of Cultural Differences on International Business Negotiations 指导教师：李晶漪职称：副教授成绩： 2014 年6 月19 日
Contents Abstract (3) Key words (4) 摘要 (4) 关键词 (4) 1.Introduction (4) 2. Types of Culture Differences (5) 2.1 Value View (5) 2.2. Negotiating Style (5) 2.3. Thinking Model (6) 3. Impact of Cultural Differences on International Business Negotiations (6) 3.1Impact of Value Views Differences on International Business Negotiations (7) 3.2 Impact of Negotiating Style Differences on International Business Negotiations (7) 3.3 Impact of Thinking Model Differences on International Business Negotiation8 4. Coping Strategy of Negotiating across Cultures (9) 4.1 Making Preparations before Negotiation. (9) 4.2 Overcoming Cultural Prejudice (10) 4.3 Conquering Communication Barriers (10) 5. Conclusion (11) Bibliography (12)
浅谈文化产业研究论文 摘要：党的十六大以来，各地文化发展百舸争流、各显神通，文化产业迅速崛起，文化产业发展的整体态势良好，但也存在着一些不容忽视的问题：文化体制改革仍不到位、文化产业政策不完备、文化产业法律法规不完善、文化产业整体实力差等。为此，必须树立科学的文化产业发展观，坚持以体制改革和科技进步为动力，提升文化创新能力;坚持推动中华民族文化发展与吸收世界优秀文化相结合，走中国特色文化产业发展道路。 关键词：文化产业发展。 文化产业发端于西方国家，是现代工业文明的产物，也是国际公认的21世纪最有发展前途、最具增长潜力的“朝阳产业”。 我国的文化产业是在改革开放和建设社会主义市场经济体制的历史进程中兴起和发展的。党的十六大以来，各地文化发展百舸争流、各显神通，文化产业迅速崛起。但不可回避的是，我国文化产业还处于起步、探索、培育的初级发展阶段。党的十七大报告中指出“：当今时代，文化越来越成为民族凝聚力和创造力的重要源泉，越来越成为综合国力竞争的重要因素。”因此，只有清醒地认识我国文化产业的现状，找准存在的问题，才能找出对策，实现较快的发展。 一、我国文化产业发展的现状。 1.我国文化产业发展的整体态势良好，已成为国民经济发展的重要增长点。 改革开放以来，得益于国际国内的良好发展条件，我国文化产业获得发展，日益表现出持续增长的强劲发展势头，已成为国民经济发展的重要增长点，对提供就业机会的作用越来越突出。 据国家统计局统计，自2021年以来，我国文化产业增加值增长速度均高于同期GDP 增长速度，平均年增加值1000亿元左右，增长幅度15%～20%，占GDP比重年均提高 0.15%。2021年我国文化产业从业人员有1132万，占全部从业人员比重为1.48%，占城镇从业人员比重为4.0%。2021年至2021年，全国各省市自治区的文化产业普遍快速增长，其中北京市年均增速17.4%，上海市年均增速15%，江苏省年均增速24%，湖南省年均增速20%左右，山西省年均增速24.5%，安徽省年均增速20%以上，各地方文化产业的增长速度均高于GOP的增长速度，呈现出总体持续增长的良好态势，基本实现了文化产业的跨越式发展。这种全面的增长势头雄辩地说明，我国文化产业己经成为地区发展的重要经济增长点。 2.党和政府的文化管理方式逐步从微观管理转向宏观调控，文化产业宏观调控机制基本形成。 近年来，根据社会主义文化建设的内在规律和市场经济体制的客观要求，在文化体制改革深入和文化产业发展的推动下，党和政府在实践中不断探索推动文化产业快速发展的
摘要 21世纪是以服务取胜的时代，随着世界经济全球化，酒店业的竞争越加激烈，酒店产品的日趋同质化和消费者消费心理的日趋成熟，对酒店的经营提出了更高的要求，酒店市场已从卖方市场转向买方市场，企业生存的基本准则是让顾客满意，谁能取悦于客户谁就能赢得市场。本文以广州××大酒店为研究对象，从不同的角度对顾客满意度进行分析，分别从酒店自身内部环境的探索和顾客问卷调查来分析影响顾客满意度的因素，探讨提高顾客满意度的对策。本文认为可以从改善硬件和娱乐设施、提升员工满意度、建立客户关系管理体系、提高服务质量这四个方面来考虑执行，以达到提升客户的满意度的目的，使酒店的业绩和竞争力得到提升。 关键词：日盛世豪大酒店；顾客满意度；对策 Abstract The 21century is the age winning with service. With the development of economic globalization，the hotel industry has become more and more competitive. The fact that growing homogenization of Hotel products and increasingly mature of consumer's consumption psychology has made higher demands on hotel business，and hotel market has shifted its role from a seller's market to a buyer's market. Basic criterion for business to survival is satisfying customers——the one who can please the customer can win the market. This thesis regards Imperial Traders Hotel as the research object to analyze factors affecting customer satisfaction and study the countermeasures，from different point of view to analyze the customer satisfaction，respectively own internal environment of the hotel and customers’ questionnaire survey. As for the countermeasures，three ways can be implemented to help hotels attain the goal of
《农村文化产业概论》 论文（作业）题目 姓名 专业 入学时间 教学点
年月日 目录 摘要 (1) 一、农村文化产业发展现状 (1) （一）、农民的文化生活枯燥、单调 (1) （二）、农村文化队伍力量薄弱 (1) （三）、财政经费投入不足，导致农村文化活动设施匮乏 (2) （四）、目前的乡镇文化活动缺乏吸引力 (2) （五）、青壮年多外出务工，发展动力不足 (2) 二、发展农村文化产业的措施 (2) （一）、加大政策扶持力度，加强基层文化队伍建设 (2) （二）、加大资金投入力度，确保各项文化活动有序开展 (3) （三）、政府要为发展农村文化产业提供人才支撑 (3) （四）、制定文化产业优惠政策，加快文化产业发展进度 (3) （五）、改革和调整乡镇文化管理体制，扩大乡镇文化机构职能 (3) （六）、实施品牌战略，走发展农村特色文化之路 (4) 三、结论 (4) 参考文献 (5)
摘要：随着我国文化产业发展，农村文化产业将进入一个全新的发展时期。农村的文化建设难以满足广大农民群众的精神文化需要，因而在新一轮经济发展中，为了促进城乡一体化，缩小城乡经济发展差距，注重挖掘农村现有文化发展潜力，推动农村文化产业的发展，需要从战略性新兴产业的整体布局出发，从较高的起点上对农村文化产业的发展路径进行深入的思考。本文从研究农村文化产业发展现状入手，论述了农村文化发展的出路及在这一过程中政府与社会其他各部门应作出的贡献。 关键词：农村文化产业、现状、措施 一、农村文化产业发展现状 改革开放30多年来，广大农村发生了翻天覆地的变化，尽管农村文化产业有了很大的发展，但相对城市文化产业的发展仍不尽如人意，大多处在产业链