消费者行为学基本概念
消费者行为学核心概念的中英文对照表
1.差别阈限differential threshold
2.最小可觉察差别just noticeable difference
3.韦伯定律Weber’s Law
4.阈下知觉Subliminal perception
5.知觉警惕perceptual vigilance
6.知觉防御perceptual defense
7.知觉地图perceptual map
8.消费者行为学consumer behavior
9.Role theory 角色理论
10.重度使用者(频繁使用者) heavy user
11.关系营销relationship marketing
12.Global consumer culture 全球营销文化
13.经典性条件反射classical conditioning
14.非条件刺激Unconditional stimulus
15.正强化positive reinforcement
16.光环效应halo effect
17.刺激泛化stimulus generalization
18.操作性条件反射instrumental conditioning
19.条件刺激Conditional stimulus
20.负强化Negative reinforcement
21.Masked branding 品牌伪装
22.刺激甄别Stimulus discrimination
23.复兴品牌retro brand
24.心理需要psychogenic needs
25.Utilitarian needs 功利需要
26.Expectancy theory 期望理论
27.Approach-approach conflict 双趋冲突
28.终极价值观terminal values
29.Consumption-specific values 消费特定价值观
30.价值观列表list of values
31.产品介入product involvement
32.Approach-avoidance conflict 趋避冲突
33.工具性价值观instrumental values
34.Product-specific values 产品特定价值观
35.绿色消费green consumption
36.Avoidance-avoidance conflict 双避冲突
37.大规模定制mass customization
38.崇拜式产品cult product
39.互动式营销interactive mobile marketing
40.Cultural values 文化价值观
41.Consumption microcultures 消费微文化
42.Means-end chain model 手段目的链模型
43.自我概念self-concept
44.身份营销identity marketing
45.Self-esteem 自尊
46.延伸自我extended self
47.自我意识self-consciousness
48.自我意象一致模型self-image congruence models
49.Gender socialization 性别社会化
50.形体意象body image
51.品牌个性brand personality
52.品牌资本brand capital
53.Brand equity 品牌资产
54.价值观与生活方式系统values and lifestyle system
55.生活方式lifestyle
56.生活方式营销观点lifestyle marketing perspective
57.身份文化status culture
58.Symbolic community 象征性团体
59.消费者群体consumer group
60.联合品牌策略co-branding strategies
61.认知一致性原理principle of cognitive consistency
62.自我知觉理论self-perception theory
63.社会判断理论Social judgment theory
64.认知失调理论theory of dissonance
65.得寸进尺技术foot-in-the-door technique
66.多属性态度模型Multiattribute attitude models
67.态度功能理论functional theory of
attitudes
68.Attitude toward to the advertisement 对广告的态度
69.态度追踪attitude tracking
70.按次计费pay-per-view
71.Fake blogs 假博客
72.Theory of trying 尝试理论
73.Sleeper effect 睡眠效应
74.Permission marketing 许可营销
75.信息源可信性source credibility
76.source attractiveness 信息源吸引力
77.平衡理论balance theory
78.双因素理论two-factor theory
79.非真人的代言人——Nonhuman Endorsers
80.文化含义cultural meaning
81.Match-up hypothesis 匹配假说
82.知识偏见knowledge bias
83.Reporting bias 报告偏见
84.Halo effect 晕轮效应
85.广告疲劳advertising wear-out
86.双因素理论two-factor theory
87.支持性论述supportive arguments
88.Refutational arguments 反驳性论述
89.比较式广告comparative advertising
90.精细加工可能性模型elaboration likelihood model
91.Peripheral route 外围路线。
92.Hyperchoice 过度选择
93.理性的观点（Rational perspective)
94.购买冲力(Purchase momentum):
95.有限型决策limited problem solving
96.Habitual decision making 习惯型决策
97.扩大型问题解决extended problem solving
98.Actual state 实际状态
99.Need recognition 需要识别
100.Internal search 内部搜寻
101.定向学习directed learning
102.Ideal state 理想状态
103.Opportunity recognition 机会识别104.External search 外部搜寻
105.Mental accounting 心理账户
106.Ongoing search 购买中搜寻
107.Mental accounting 心理账户
108.产品定位product positioning
109.定位产品locating product
110.Exemplar products 典型产品
111.产品信号product signal
112.Country-of-origin 产品原产地
113.Consumer satisfaction 消费者满意114.非计划购买unplanned buying
115.价值-质量关系price-quality relationship
116.冲动购买impulse buying
117.Consumer dissatisfaction 消费者不满意
118.购物倾向shopping orientation 119.Store image 商店形象
120.购买点刺激POP point-of-purchase stimuli
https://www.doczj.com/doc/6117627438.html,teral cycling 横向循环
122.参考群体reference group
123.游击营销（Guerrilla Marketing）124.Brand community 品牌社区
125.Membership reference groups（成员型
参考群体）
126.Avoidance groups（回避群体）127.Antibrand communities（反品牌社区128.Decision polarization(决策分化) 129.Home shopping parties （家庭购物聚会）
130.Opinion Leadership 意见领袖
131.病毒营销（Viral Marketing
132.消费者部落consumer tribe
133.Aspirational reference groups（渴望型参考群体）
134.Market maven（行家）
135.组织决策（Organizational Decision Making）
136.Straight rebuy 直接重购
137.nuclear family 核心家庭
138.Consensual purchase decision（意见一致型购买决策）
139.家庭生命周期：Family Life Cycle 140.家庭决策（family decision making）141.Modified rebuy 修正重购
142.extended family 扩展家庭
143.Accommodative purchase decision（折中型购买决策）
144.消费社会化：Consumer Socialization 145.组织购买者（Organizational buyers）146.B2B营销者（Business-to-business (B2B) marketers）
147.New task 新购
148.Sandwich generation（三明治的一代）149.Boomerang kids(归巢孩子
150.非人类家庭成员：Nonhuman Family Members
151.Autonomic decision（自主决策）152.Syncretic decision（融合决策）