一、客观部分：（单项选择、多项选择、不定项选择、判断）
（一）、选择部分
1.In general, the major benefits of B2B are( ABCD ).
A. reduce administrative costs
B. expedite cycle time
C. lower search costs
and time for buyers D. decrease productivity of employees E. reduce inventory levels
★考核知识点: 企业间的电子商务，参见P148
附1.1.1（考核知识点解释）：
总的来说，B2B的主要优点有：取代了纸质单据，节约管理成本；减低搜索成本，节约买主的时间；提高雇员处理采购和销售的效率；减少失误，提高服务质量；降低库存水平和库存成本；增加生产弹性，实现即时送货；方便大宗定制；增加合作的机会。
2.In order to keep competitive in EC, logistics industry has begun to employ the （ ABD ）structure
A. opening
B. systematical
C. conservative
D. technical
E. close
★考核知识点: 电子商务中的物流，参见P174
附1.1.2（考核知识点解释）：
为了保持在电子商务中的竞争力，物流业已经开始使用开放的、系统化的技术结构，为企业营造连贯的物流过程，从而实现整个供应链的无缝多点集成。
3.Brokerage models include（ ABD ）
A. marketplace exchange
B. content-targeted advertising
C. buy/sell fulfillment
D. bounty broker
E. information exchange
★考核知识点: 网上商务模式，参见P73
附1.1.3（考核知识点解释）：
中介模式包括：市场交易、买卖活动、需求收集系统、拍卖中介、交易中介、奖励金中介、分销商、搜索代理、网上商场。
4.If you need to access information and know where it is on the web, you only need
enter the entire www address into your browser's（ D ）
A. address
B. computer
C. http
D. Uniform Resource Locator field
https://www.doczj.com/doc/6113369113.html,
★考核知识点: 网络，参见P12
附1.1.4（考核知识点解释）：
如果你需要访问信息，并且也知道信息在网络中的什么位置，你只需在浏览器的统一资
源定位器区（URL）输入完整的万维网地址。
5.ERP's best values are improving the way of（ AD ）
A. taking an order
B. adding it to the shopping chart
C. maintain relation with customer
D. process the order into an invoice
E. making enterprise relation
policy
★考核知识点: 企业资源计划，参见P182
附1.1.5（考核知识点解释）：
ERP的价值就是用来改进公司接受订单，处理订单，把订单转化成发票和收入的方式。
6.There are two types of encryption（ AD ）
A. secret key
B. double keys
C. missing key
D. public key
E. fine key
★考核知识点:电子支付系统的安全机制，参见P205
附1.1.6（考核知识点解释）：
电子支付系统的安全机制包括加密，而加密有两种方法：密钥加密和公钥加密。
7. EC can be prosperous because of( ABD )
A. wide use of computer
B. popularity of credit cards
C. business model
D.
secure transaction agreement E. production system
★考核知识点:电子商务，参见P56
附1.1.7（考核知识点解释）：
随着计算机的广泛使用，因特网的日益完备和广泛采用，信用卡的使用，安全交易协议
的建立以及政府的支持和促进，电子商务的发展日益繁荣。
8. Business models have taken on greater importance recently as a form of ( A ) that
can be protected with a patent
A. intellectual property
B. password
C. business model
D. strategy
E.
system
★考核知识点:网上商务模式，参见P72
附1.1.8（考核知识点解释）：
商务模式成为之中知识产权的形式，收到专利保护，商务模式已经日益进入了专利法的
领域。
9. All EC sites rest on the same()
A. network structure
B. communication protocols
C. web standards
D. security
systems E. consumption value
★考核知识点:网上商务模式，参见P62
附1.1.9（考核知识点解释）：
大多数的电子商务网站建立在同样的网络构架、通信协议、网络标准和安全系统之上。
10. The essential security requirements for safe electronic payments are( ABC ).
A. authentication
B. encryption
C. integrity
D. passwords
E. privacy
★考核知识点:电子支付，参见P207
附1.1.10（考核知识点解释）：
安全的电子支付有4个基本的要求：认证、加密、完整性、不可否认性。
（二）、判断部分
1. If business goes well, the revenues from sales exceed the cost of operation and
the company realizes a profit. （√）
★考核知识点:商务模式，参见P71
附1.2.1（考核知识点解释）
企业生产产品或提供服务并将其卖给顾客，如果一切顺利，销售收入超出运营成本，企业就能赢利。
2. The main purpose of an intranet is to share company information and computing resources with business partners.（×）
★考核知识点:认识因特网，参见P4
附1.2.2（考核知识点解释）
内联网的主要目的是在员工中分享公司的信息和计算资源。
3. In global Internet marketing, marketers can take other countries and their populations for granted without restraint.（×）
★考核知识点:因特网营销，参见P101
附1.2.3（考核知识点解释）
尽管全球性的因特网营销存在着明显的优势，营销商也不能将其他国家和其他国家的人视为理所当然的客户。
4. EC means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction.（√）
★考核知识点:电子商务，参见P56
附1.2.4（考核知识点解释）
电子商务是指将通过电子媒体来进行商务活动，这意味着使用简单、快捷、低成本的电子通信手段来进行交易，交易的双方不必进行面对面的会晤。
5. Brokers are market-makers: they bring buyers and sellers together and facilitate transactions. （√）
★考核知识点:网上商务模式，参见P72
附1.2.5（考核知识点解释）
中介是市场的组织者，中介将买卖双方联系在一起并促进交易的进行。
6. With a clear purpose, definite target market, targeted goals, a domain name and a clear structure, you are now ready to begin building the pages for your successful web site. （√）★考核知识点:销售网站的建立，参见P107
附1.2.6（考核知识点解释）
有了明确的宗旨、确定的目标市场和既定的目标，有了一个合适的域名和清晰的组织结构，你现在就可以开始为成功地建立网站而制作网页了。。
7. The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters. （×）
★考核知识点:因特网市场营销，参见P101
附1.2.7（考核知识点解释）
利用其它网站的链接和邮件新闻组就可以以低成本的方式在世界范围内进行网站推广。
8. EC creates the customized new business model and sets a high demands on the logistics service, which expresses as follows: responsiveness, flexibility, visibility and optimization.（√）
★考核知识点：物流参见P173
附1.2.8（考核知识点解释）
电子商务创造了以客户为中心的新模式，并对物流服务提出了较高要求，这些要求表现在响应性、灵活性、可视性和最优化。
9. Brokerage models include marketplace exchange, content-targeted advertising, bounty broker and. information exchange agency. （×）
★考核知识点: 网上商务模式，参见P73
附1.2.9（考核知识点解释）：
中介模式包括：市场交易、买卖活动、需求收集系统、拍卖中介、交易中介、奖励金中介、
分销商、搜索代理、网上商场。
10. The essential security requirements for safe electronic payments are
authentication, encryption, integrity, and passwords.
★考核知识点:电子支付，参见P207
附1.2.10（考核知识点解释）：
安全的电子支付有4个基本的要求：认证、加密、完整性、不可否认性。
二、主观部分：
（一）、填空部分
1. To B2B EC, the focus of vendors' competition has been turned from the products to the service , actually the competition of supply chain.
★考核知识点：电子商务时代的物流
附2.1.1：（考核知识点解释）
对于企业与企业间的电子商务来说，供货商的注意力已经从商品转向服务，实际上就是关注
供应链的竞争力。
2. Mobile Commerce involves new technologies, services and business models.
★考核知识点：移动商务
附2.1.2：（考核知识点解释）
移动商务包括新技术、新业务和商业模式。
3. Business-to-Business electronic commerce implies that both sellers and buyers are business corporations ,while business-to-consumer electronic commerce implies that
the buyers are individual consumers .
★考核知识点：企业间电子商务
附2.1.3：（考核知识点解释）
B2B电子商务意味着卖方和买方都是商业性公司，而B2C电子商务意味着买方是个单个的消
费者。
4. Mobile commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device.
★考核知识点：移动商务
附2.1.4：（考核知识点解释）
移动商务是指为了使用产品和服务，涉及的所有权和其他权利转移的一切交易。移动商务的
发起和/或完成是在电子设备的帮助之下，使用移动的方式接入了以计算机为媒介的网络。
5. EC creates the customized new business model and sets a high demands on the logistics service, which expresses as follows: responsiveness, flexibility, visibility and optimization.
★考核知识点：物流 P173
附2.1.5：（考核知识点解释）
电子商务创造了以客户为中心的新模式，并对物流服务提出了较高要求，这些要求表现在响应性、灵活性、可视性和最优化。
6. The key security schemes adopted for electronic payment systems are encryption, digital signature, message digest, and use of certificates and certifying authorities.
★考核知识点：电子支付的安全机制 P207
附2.1.6：（考核知识点解释）
电子支付系统采用的关键的安全机制有：加密、数字签名、信息摘要以及对证书和认证中心的应用。
7. Detailed client information such as mode of consumption, personal preferences and purchasing power, etc. can help business to set their marketing strategies more effectively.
★考核知识点：电子商务 P57
附2.1.7：（考核知识点解释）
详尽的客户信息，例如消费方式、个人偏好和购买力等，能够帮助企业更加有效地制定市场战略。
8. The web advertising model is an extension of the traditional media broadcast model. ★考核知识点：电子商务模式 P74
附2.1.8：（考核知识点解释）
网络广告模式是传统媒体广播模式的延伸。
9. Marketers with global goals are now establishing mirror sites, and multiple-language versions of their web sites. Internet translation tools are available that make this easier to do.
★考核知识点：因特网营销 P100
附2.1.9：（考核知识点解释）
以全球营销为目标的营销商们现在不断地建立网站的镜像站点和多语种版本，因特网翻译工
具的使用使这项工作变得简单了。
10. The movement of these goods and services on a timely basis is critical for effective inventory management, accurate production scheduling and the successful delivery of goods.
★考核知识点：供应链 P155
附2.1.10：（考核知识点解释）
按照及时的原则进行产品和服务的转移对于有效地仓储管理、精确的生产计划和成功的货物运送来说是至关重要的。
（二）、短语翻译
1. consumption habits 消费习惯
2. incentive marketing 激励式营销
3. personal profiles个人概况
4. security systems安全系统
5. content provider 内容提供商
6. network standards网络标准
7. affiliate model会员模式 8. surf the Web网上冲浪
9. network attacks网络攻击10. advanced authentication高级授权
11. intellectual property知识产权 12. direct marketing 直接营销
13.online tracking在线追踪 14. banner ads旗帜广告
15. joint ventures合资16. multiple-language versions多语言版本
17. mirror sites镜像站点 18. reverse auctions反向拍卖
19. security schemes安全机制 20. electronic payment method 电子支付方式
21. cost saving节约成本 22. identity certification身份认证
23. electronic security tools电子安全工具 24. handheld devices手持设备
25. discount coupons 折扣优惠券 26. online sales在线销售
27. related service相关业务 28.security schemes安全机制
29. realistic and sound现实而合理 30. a job responsibility工作责任
（三）、翻译句子
1. As you start writing, new ideas will naturally emerge, but always keep them focused on your targeted customer, so you won‘t go off the track of what your customer wants. ★考核知识点：销售网站参见P108
附2.3.1：（考核知识点解释）
翻译：在你开始写作的时候，会自然地产生新的想法，但是一定要使这些想法集中在你的目标顾客之上，这样你才不会偏离顾客的需求。
2. Regardless of their basic purposes ― B2C or B2B ― virtually all EC sites rest
on the same network structure, communication protocols, Web standards and security systems.
★考核知识点：电子商务的技术支持参见P62
附2.3.2：（考核知识点解释）
翻译：无论人们的基本目标是什么——B2C还是B2B——事实上无数的电子商务网站建立在同样的网络架构、通信协议、网络标准和安全系统之上。
3. Business-to-Business electronic commerce could also change the relationships
among different groups of companies in the supply chain.
★考核知识点：因特网和企业间的电子商务参见P167
附2.3.3：（考核知识点解释）
翻译：企业间的电子商务还能够改变供应链中各种公司的相互关系。
4. Data about consumers and their consumption habits are valuable, especially when
that information is carefully analyzed and used to target marketing campaigns.
★考核知识点：网上商务模式参见P75
附2.3.4：（考核知识点解释）
翻译：有关消费者及其消费习惯的数据是很有价值的，特别是在对这些信息经过分析之后可以用于目标市场营销活动时。
5. Protecting the confidentiality, integrity and availability of these information resources is a priority and a job responsibility for all employees at all levels of the company.
★考核知识点：防火墙和安全策略参见P200
附2.3.5：（考核知识点解释）
翻译：对于公司中各个层次的雇员来讲，保护这些信息资源的机密性、完整性和有效性都是需要优先考虑的，是工作责任。
6. Despite their limitations, however, these systems may eliminate ―or significantly reduce ― the costs that companies face when using privately owned electronic networks, making it easier for smaller companies to afford EDI.
★考核知识点：因特网和企业间的电子商务参见P165
附2.3.6：（考核知识点解释）
翻译：虽然这些系统存在一些局限性，但是，它们能够减少或者大大降低公司使用专用电子
网络时所面临的成本，这使小公司也用得起EDI。
7. A firewall is an approach to security; it helps implement a larger security policy that defines the services and access to be permitted.
★考核知识点：防火墙参见P199
附2.3.7：（考核知识点解释）
翻译：防火墙是一种安全措施，有助于实现更为广泛的安全策略，这些策略对需要授权的服务和访问进行了定义。
8. But, for all these changes to happen, key issues of interoperability, usability, security, and privacy still need to be addressed.
★考核知识点：移动商务参见P87
附2.3.8：（考核知识点解释）
翻译：但是，为了能够带来这些变化，必须先要解决关于互操作、可用性、安全性和隐私性的一些关键问题。
9. Today, several advances in computer network technology are helping companies to extend the use of computers to the procurement, production and distribution processes.
★考核知识点：供应链和电子数据交换参见P155
附2.3.9：（考核知识点解释）
翻译：今天，在计算机网络技术方面的进步正在帮助公司将计算机的应用扩展到采购、生产和分销的各个过程中去。
10. Business models have taken on greater importance recently as a form of intellectual property that can be protected with a patent.
★考核知识点：商务模式参见P72
附2.3.10：（考核知识点解释）
最近，商务模式作为一种知识产权的形式，能够受到专利保护，因而其重要性也凸现出来。
11. The utility or “on-demand” model is based on metering usage, or a “pay as you go” approach.
★考核知识点：商务模式参见P78
附2.3.11：（考核知识点解释）
效用模式或称按需付费模式的基础是对使用的计费，是“按照使用来收费”的方式。
12. The Internet truly flattens the world ―a fact that brings opportunities to U.S.
marketers with international components to their businesses or desires to do business globally.
★考核知识点：商务模式参见P100
附2.3.12：（考核知识点解释）
因特网真的使世界变小了——这个事实给美国的市场营销家们带来了机会，他们可以将他们的业务扩展到国际市场上，这为他们带来了在全球开展业务的希望。
（四）、简答
1. What is E-commerce?
★考核知识点:电子商务的定义
附2.4.1（P56页相关内容抄录）
E-Commerce: E-Commerce is doing business through electronic media. It means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction.
2. What is mobile commerce?
★考核知识点:移动商务的定义
附2.4.2（P85页相关内容抄录）
Mobile commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device.
3. What is EPR?
★考核知识点:企业资源计划
附2.4.2（P181页相关内容抄录）
EPR: Enterprise resource planning software is the attempt to integrate all departments and functions across a company into a single computer system that can serve all those different departments' particular needs.
4. What are the industries affected by M-Commerce?
★考核知识点:无线商务
附2.4.4（P88页相关内容抄录）
The industries affected by m-commerce include: financial service, which include mobile banking as well as brokerage services; telecommunications, in which service changes, bill payment and account reviews can all be conducted from the same handheld device. Service/retail, as consumers are given the ability to place and pay for orders on the fly. Information service, which include the delivery of financial news, sports figures and traffic updates to a single mobile device.
5. What are the major benefits of B2B?
★考核知识点:企业间的电子商务
附2.4.2（P148页相关内容抄录）
In general, the major benefits of B2B are that it:
eliminates paper and reduces administrative costs; expedites cycle time; lower search costs and time for buyers; increases productivity of employees dealing with buying and/or selling; reduces errors and improves quality of services; reduces inventory levels and costs; increases production flexibility, permitting just-in-time delivery; facilitates mass customization; increases opportunities for collaboration.
6. During the Internet marketing, what possibilities can Internet be able to realize? ★考核知识点:因特网营销
附2.4.2（P101页相关内容抄录）
Here are a few of the possibilities enabled by the internet:
First is expanding markets and territories. Marketing no longer has to stop artificially at a country's borders. secondly, developing global marketing partnerships. Internet marketing makes joint ventures attractive and easy to implement. Thirdly, providing worldwide customer service.
2009年1月电子商务英语试题 课程代码：00888 请将答案填在答题纸相应的位置上 一、词汇和语法（本大题共20小题，每小题1分，共20分） 根据句子的意思选择一个正确的答案，错选、多选或未选均无分。 1. Roscae said that he had never had to contend with any girl as fat as _________. A. her B. hers C. she D. herself 2. Many scientists believe that oil was formed in the earth _________ years ago. A. million B. millions C. million of D. millions of 3. The officer _________ his orders to the men by radio. A. reported B. transmitted C. communicated D. exchanged 4. He’s never again written _________ as his first one. A. a such good book B. a so good book C. so good a book D. such good a book 5. It wasn’t long _________ he found a job. A. until B. before C. since D. after 6. There are _________ benefits in the new system. A. concise B. tangible C. precise D. metal 7. Was it during the Second World War _________ he died? A. that B. while C. in which D. then 8. I _________ to come over to see you, but someone called and I couldn’t get away. A. intended B. would intend C. had intended D. has intended 9. He _________ to be a liar but a fool. A. thinks B. thinking C. thought D. was thought 10. He said he wouldn’t mind _________ at home. A. leaving alone B. being left alone C. to be left lonely D. to leave alone 11. He has an unusual _________ of life. A. conception B. look C. philosophy D. science 12. Professor Tate _________ about him. A. heard the students to talk B. heard the talk by the students C. heard the students talking D. heard the students talk 13. Before we commence again, let me give you a word or two of advice, _________? A. will you B. shall I C. don’t I D. won’t you
《新编电子商务英语》期终复习参考资料 Unit 1 E-Business Basics I. Questions:p.2 1.What is the difference between e-Commerce and e-Business? Electronic commerce, B2C, or e-Commerce refers to online sales. Electronic business or e-Business, on the other hand, refers to more than just selling online. 2.What can you do by using the Internet? Collect vital business information related to your costumers and competitors; Increase awareness about your company; Streamline communication and improve customer service; . Improve productivity and reduce costs; and Sell your products on line. 3. What are the common ways to get started using e-Business? Make your mark on the web; Leverage email; Embrace e-procurement; and Investigate e-Commerce. II. Exercises:p.2 Translate the following into Chinese: 1.When searching information on line, the user can then either start browsing the website listed, or can narrow the results further by searching within those results for another keyword. 使用者在线搜索信息时，可先开始浏览经初步搜索后罗列出的网站，也可再用一个关键词将此结果进一步搜索以缩小浏览范围。 2.Out-of-pocket costs can be reduced further by implementing a readily updatable website, instead of printed materials that have a short shelf-life, to relay pertinent information to your customer base. 建设一个便于更新的网站来取代使用周期短暂的印刷型资料，以便将相关信息持续不断地传送给您的客房群，则成本费用可进一步减少。 3.Today’s Internet is a powerful way for business to communicate with their
电子商务英语作文公司内部编号：（GOOD-TMMT-MMUT-UUPTY-UUYY-DTTI-
电子商务With rapid development of informationization, global electronic commerce transaction has increased greatly within past decade years. Almost all kinds of industries are closely connected with electronic commerce. However, everything has two sides. On one hand,booming electronic commerce is the fastest way so far to make transactions across far distance. It makes it possible to do business at home, which saves time and unnecessary formalities. That's why e-commerce is preferable to traditional commerce. On the other hand,there exist many problems is hard to control the virtual business. False,deceptive informatin is interspersing among e-commerce. Without management, losses are liable to happen every time. So we should hold strong risk awareness to protect ourselves on e-commerce. Above all, the trend towards promising e-commerce is an irresistible trend of times. It undoubtedly contributes to impayable prosperity of world economy. Let’s prepare to embrace this irretrievable trend. 随着信息化的快速发展，全球电子商务交易在过去的十年中有了很大的发展。几乎所有行业都与电子商务紧密相连。然而，一切都有两面性。 一方面，蓬勃发展的电子商务是迄今为止最快的方法来进行远距离交易。它使得有可能在家做生意，这节省了时间和不必要的手续。这就是为什么电子商务比传统商业更好。
电子商务英语试卷 一、词汇和语法(本大题共20小题，每小题1分，共20分) 根据句子的意思选择一个正确的答案，并将答题纸的相应代码涂黑。错涂、多涂或未涂均无分。 1. Tom has lived in London and Manchester, but he doesn t like ______ city very much. A. either B. both C. neither D. every 2. It is proved that this substance reacts ______ as fast as the other one. A. one-tenths B. first-ten C. one-ten D. one-tenth 3. ______ were naturally a musical family, all of whom were excellent pianists. A. A Shaw B. The Shaws C. The Shaw D. Shaws 4. Nothing can ______ being unkind to small children. A. adjust B. reason C. justify D. reassure 5. English ______ all over the world as a universal language. A. is teaching B. is taught C. teaches D. teaching 6. A new type of computer is going to ______ next year.
《Cross-Border E-Commerce》(English) Syllabus Course Code：031292B Course Type：Optional Course Periods：32Theoretical part：26 Practical Part：6 Credit：2 Target students：International trade Preparatory Courses：International Business 1.Objectives “Cross-Border E-Commerce” is an important optional course of international economies and trade. Nowadays Cross-Border Electronic Commerce has been an important organizational form in international trade, and learning its development is conducive to deepening understanding of international trade. This new course can conform a recent development of international trade, and its practical operation is strong, so students can have a better understanding of e-commerce’s operation mode. Through the learning of this course, we hope students can achieve these goals: (1)Understand the mode of Cross-Border Electronic Commerce. (2)Acquire a good knowledge of rules and basic operation of Third-party e-commerce platform, business promotion and customer service. (3)Analyze the impact of Cross-Border Electronic Commerce to international trade. 2.Course content and teaching methods (1) Main Contents The course mainly includes introduction to e-commerce, introduction and selection of Cross-Border E-Commerce platform, international logistics and cross-border payment, operating strategy of Cross-Border E-Commerce. (2)Teaching Methods This course simultaneously adopt teachers teaching and students practicing on computer, and through practicing on computer, students should understand management mode of Cross-Border E-Commerce. 3. Arrangements
《电子商务英语》教学总结 通过本门课程的授课，我有以下几点感悟： 1.《电子商务英语》是伴随互联网高速发展应运而生的。在“互联网+教育”的背景下，众多新型的课堂模式应运而生，如慕课、翻转课堂、微课等。在课程设计上，最重要的就是避免只注重形式，而忽视内容建设的问题。 该课程实践与理论并重，在基于工作任务模块的基础上，开发网络实训微课程，学生可对照微课操作视频，自行在实训室实践演练。新型课堂模式的内容除了以基本的理论知识讲解为基础之外，还要增设一些电商企业相关工作人员的工作过程和内容的课程，如建立销售网络、订单处理方式、防火墙和安全策略的内容。让同学能够通过在线课程的学习，不断地强化理论知识的同时，增加对实际工作的了解。 2.《电子商务英语》在课程教学设计上最大的优势在于其实用性。除电子商务必须掌握的知识目标外，该课程的能力目标和素质目标更加贴合企业及市场对人才的需求。能力目标：①能用英语开展跨境电商产品描述的能力；②能用英语开展跨境电商店铺描述的能力；③能用英语开展跨境电商营销推广的能力；④能用英语开展跨境电商售前交流的能力；⑤能用英语开展跨境电商售中交流的能力；⑥能用英语开展跨境电商售后交流的能力；⑦能用英语表达跨境电商常见商品分类的能力。素质目标在于：培养具有吃苦耐劳、踏实肯干的精神；较好的语言表达与沟通协调能力；优良的团队合作精神；分析问题、解决问题的能力；正确的国际贸易观念、法制惯例观念；耐心细致、严谨认真的工作态度；诚信意识与责任意识；敬业乐业的工作作风。基于其务实的能力目标和素质目标，在教学设计上更加关注跨境电商平台各个交易流程顺利进行所涉及到的英文表达及语言特点分析。每个单元都有配套的项目实训训练，确保学生能够学以致用。《电子商务英语》这门课程是以“互联网+”为基础，紧密结合时代发展的产物。随着科学技术的日新月异，全球一体化的进程逐步加快，我们也应该结合实际情况及教学反馈，不断地对《跨境电商英语》的课程标准进行建设与更新，根据跨境电商人才的需求现状，改革教学模式，向社会输出更高品质和竞争实力的优秀人才。
00888电子商务英语-全国13年10月自考-试题
全国2013年10月高等教育自学考试 电子商务英语试题 课程代码：00888 一、根据句子的意思选择一个正确的答案，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。（本大题共10小题，每小题1分，共10分） 1. Greece has new political leadership to help it deal with ______ debts. A. anemic B. mass C. massive D. paltry 2. Natural gas can ______ these clean resources and is cheaper than coal. A. compete B. complement C. compliment D. compare 3. He dislikes their ______of his freedom of choice. A. reduction B. restriction C. limit D. control 4. There is a clock ______in the wall. A. buried B. glued C. embedded D. closed
A. did we realize B. will we realize C. we did realize D. we will realize 二、阅读下面的短文，从A、B、C、D四个选项中选出一个最佳答案，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。（本大题共10小题，每小题2分，共20分） Passage 1 Rockwatch—The Best Club on Earth If you are a young person and interested in geology(地质学) ，then Rockwatch is the club for you. When You Join New memberships receive a Rockwatch Rox file each. This has the information and top tips you will need to start enjoying geology. It’s designed to serve as your own field notebook as well. In it you will find your： membership card full color mini-map thumbs up guide fact cards
一：单词：[固态solid state] [集成电路IC Integrated Circuit] [超大规模集成VLSI Very Large—Scale Integration] [德州仪器公司Texas Instruments] [触发器flip flop] [地址指针address pointer] [互补金属氧化物半导体CMOS Complementary Metal-Oxide-Semiconductor] [射极耦合逻辑ECL Emitter Coupled Logic] [传输函数Transfer function] [数据手册Data sheet] [三态缓冲器tri-state buffer] [操作码opcode operating code] [MIPS Million Instructions Per Second] [BOIS Basic Input Output System 基本输入输出系统] [信号调节器Signal conditioner] [电流源Current source ] [电压源V oltage source ] [增益带宽积GBW Gain×Bandwidth ] [负频率变量Complex-frequency variable ] [暂态响应Transient response ] [阶跃函数Step function ] [品质因子Quality factor ] [参考电压Reference voltage] [逐次逼近法Successive approximation ] [全球你数字移动电话系统GSM Global system for Mobile communication ] [电源Power supply] [线性稳压器Linear regulator] [负载电流Load current] [可控硅整流器SCR silicon controlled rectifier ] [传播延迟Propagation delay ] [时钟抖动Clock jitter ] [压控振荡器VCO voltage controlled Oscillator ] [锁相环PLL Phase Locked Loop] [功率损耗Power loss ] [接触电阻Contact resistance ] [电压驻波比VSWR voltage standing wave ratio ] 二：英译汉1） A special material is used to make these integrated circuits. While most materials either insulate from electrical flow(air, glass, wood)or conduct electricity readily (metals, water), there are some that only conduct electricity a small amount, or only under certain conditions. These are called semiconductors. The most commonly used semiconductor is of course silicon. 汉：制造集成电路需要使用一类特殊材料。多数材料要么对电流绝缘（如空气、玻璃、木头），要么很容易传导电流(如金属、水溶液)，但也有一些材料只能传导少量电流、或只在特定条件下传导电流——这种材料被称作“半导体”。硅是最常用的半导体材料。 2)ROMs are also called mask —ROMs or mask programmed ROMs. This is because a ROM needs to be programmed by setting its cells to either to either 0 or 1 at the time of line. This aluminium pattern is defined by a lithographic mask used in one of the last steps of manufacture. Therefore these devices are often called mask-ROMs. ROM也叫“掩模ROM”或“掩模编程ROM”。这是因为在制造ROM时，就需要通过存储单元置“0”或置“1”来进行编程。通常，“0”或“1”就是铝线的“有”和“无”。在制造芯片的最后一道工序中，铝层图案是由一块掩模平板决定的。所以，该类期间常被称作掩模ROM。 3) More transistors also allow for a technology called pipelining. In a pipelining. Architecture, instruction execution overlaps. So even though it might make take five clock cycles to execute each instruction, there can be five instructions in various stages of execution simultaneously That way it looks like one instruction completes every clock cycle. 有了更多的晶体管，就可以使用流水线技术。在流水线结构中，指令的执行是重叠的。尽管执行每条指令可能需要5个周期，却可以在不同阶段同时执行5条指令。这样看上去好像每个周期都能完成一条指令。 4）Many attempts had made to make a stable amplifier, but temperature changes and power supply voltage extremes experienced on phone lines caused uncontrollable gain drift. Passive components had much better drift characteristics than active components had, thus if an amplifier's gain could be made dependent on passive components, the problem would be solved. During one of his ferry trips, Harry's fertile brain conceived a novel solution for the amplifier problem and he documented the solution while riding on the ferry. 为了制造出稳定的放大器，哈利已经进行了多次尝试；但是，温度变化和电话线上出现的供电电压极限使得增益漂移无法控制。无源器件的漂移特性比有源器件好得多；加入能使得放大器增益仅由无源器件决定的话，那么这个问题就会解决。在乘渡船上下班的途中，哈利构思除了一个新颖的、解决放大器问题的办法，并在途中将它记录下来。 5）So far, we have related the mathematical transfer functions of some simple circuits to their associated poles and zeroes in the complex-frequency plane. From these functions, we have derived the circuit's frequency response(and hence its Bode plot)and also its transient response. Because both the integrator and the RC filter have only one s in the denominator of their transfer functions, they each have only one pole. That is, they are first-order filters. 到目前为止，我们已经阐述了几个简单的电路的数学传递函数与其福频率平面上的极、零点之间的关系。从这些函数中，我们可以推导出电路的频率响应（继而可以得到伯德图）及其瞬态响应。在积分器和RC滤波器个子的传递函数中，分母中都只有一个s，所以它们只有一个极点。也就是说，它们都属于一阶滤波器。 6) In fact, there are many tens of ADC methods in use, Successive Approximation, Multipass Interpolating, Subranging, Bit-Per-Stage, to name but a few of the flavors, each potentially having some benefit in performance over its rivals. Luckily, it is not usually necessary to understand how the ADC works in order to make the correct choice of converter for the application. Instead, careful study of the performance speciflications on the data sheet will determine the best choice for your application; 目前，在实际中使用的模数转换方法有几十种之多。常见的方法有逐次逼近法、多通道法、插值法、子区法和逐位处理法。每种方法都具备一些其他方法不具备的潜在优势。幸运的是，在选在ADC器件时，用户一般不需要理解其工作原理。只要用心研究一下数据手册上提供的性能指标，就可以做出最佳选择。 7）The switching regulator operates the power devices in the full-on and cutoff states. This then results in either large currents being passed through the power devices with a low “on” voltage or no current flowing with high voltage across the device. This results in a much lower power being dissipated within the supply. The average switching power supply exhibits efficiencies of between 70 to 90 percent, regardless of the input voltage. 开关电源中的功率器件工作在“全开”和“截断”状态。这样，要么在大电流流经功率器件时，导通电压很低；要么在大电压时，没有电流经过器件。因此，电源内部消耗的功率就很少。开关电源的平均功率为%70~%90，而且和输入电压无关。 8） A Clock Buffer is a device in which the output waveform directly follows the input waveform. The input waveform propagates through the device and is redriven by the output buffers. Hence, such devices have a propagation delay associated with them. In addition, due to the differences between the propagation delay through the device on each input-output path, skew will exist the outputs. 时钟缓冲器是一种输出波形直接跟随输入波形的器件。输入波形通过该器件并被输出缓冲器重新驱动。因此，该类器件存在传输延迟。此外，由于在每个输入、输出通道间存在传输延迟的差别，输出端将出现“相位抖动”。 9）An interconnect that must pass the short rise time of a high-speed signal pulse can be detrimental to maintaining signal integrity due to an unwanted reflection. The shorter the rise time,the greater the risk of degradation of the signal. The ideal situation is that the connector will have the appropriate termination characteristics to create no degradation of the signal. 因为出现了反射，所以在通过互连路径传送告诉信号脉冲时，短促的上升时间就会破坏信号的完整性。上升时间越短，信号质量下降的风险越大。理想的情况是：连接器拥有合适的端接特性，没有造成信号质量下降。 三：汉译英0. 微处理器就是一片包含了CPU的硅片。用来区分微处理器的基本特征有三个：指令集、带宽和时钟速度。 A microprocessor is a silicon chip that contains a CPU. There are three basic characteristics differentiate microprocessors: instruction set, bandwidth and clock speed.
普安县中等职业学校20１6-2017学年度第一学 期 《电子商务英语》期末考试试卷 班级姓名得分 一、单项选择题(20分) 1. I liｋe reading noｖｅl TV. A．ｒatｈer thaｎto watch B. more thanｔｏwaｔｃh Ｃ．moｒe than ｗaｔchｉng D. tｈａn waｔching 2.The shopｓｃｈool thｉｎgs tｈe stude ｎｔs. A. seｌlｓｆroｍB．sellｓto Ｃ.ｂuy from D. ｂuy to 3.Your idea a good ｏnｅ.? A. listeｎs B. hｅars C. ｓounds Ｄ. lisｔens tｏ ４.Tｈe haｖe fｏｏd ａt ｈoｍe. Ａ. ｌotｓof B. a lot C. ｍanｙ D. aｌots oｆ 5.Ｔhey ａrｅgoｎｇinｇto a new ｓchool fｏｒthｅpoor stｕｄeｎtｓ． A．set oｎＢ. puｔoｎ C. seｔｕp Ｄ. use up ６．this paiｒoｆshｏes? 80 dollaｒｓ. A. How many is B. Ｈｏｗmaｎy ａrｅ C. How ｍuch ｉs D.Hｏｗｍuｃh dｏeｓ
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2014年4月全国高等教育自学考试电子商务英语真题 课程代码：00888 请考生按规定用笔将所有试题的答案涂、写在答题纸上。 选择题部分 注意事项： 1. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。 2. 每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。 一、根据句子的意思选择一个正确的答案。(本大题共10小题，每小题1分，共10分) 1. All the hotels are filled to ______. A. capacity B. strength C. possibility D. length 2. From 1987 through 2012, about 700,000 new homes were sold in a/an______ year. A. regular B. normal C. average D. usual 3. He was ______ Number Three in the inner circle of the Government. A. classified B. graded C. ranked D. leveled 4. They were about to fight when their father ______. A. invaded B. participated C. joined D. intervened 5. Time is limited. Please introduce to us the progress of your work ______.
一、专业名词 1，电子商务electronic commerce 视频会议video conference 不断增长ever –increasing 供应商supplier 内部运营internal operation 组织organization 交易transaction 消费者consumer 有效率的efficient 有弹性的flexible 2，电子邮件营销email marketing 市场调研market research 提高整体营销信息enhance overall marketing message 拓展网络exploit the web 网络能力capabilities of the web 离线营销活动offline marketing activities 传统营销traditional marketing 品牌的忠诚度brand loyalty 传统促销方法traditional promotional methods 营销策略marketing strategy 3，电子银行electronic bank 家庭银行home bank 支付账单pay bills 私人网络private network 金融机构financial institutions 银行服务banking services 在线申请apply online 4，电子支付electronic payment
电子支票electronic checks 电子货币electronic money 经常账户checking accounts 数据加密data encryption 客户认证client authentication 智能卡smart cards 计算机硬盘computer hard disks 银行部门banking sector 小额支付small value payment 5．网上购物流程the flow of shopping/purchasing online 迅速发展rapid growth/development 虚拟商店virtual stores/shops 产品规格specification 电子银行cyber bank 购物中心shopping center 在线付款payment online 确认订单confirmation of the order 总金额total amount 批号date code 6，最终产品finished goods 相关信息related information 产地the point of origin 运输与配送transport &services 国际供应链管理international supply chain management 预售服务pre-retailing services 军事策略military strategy 战时物资生产wartime material production 集中于centering on 战略物资补给strategic commodities supply
电子商务说课稿 ——电子商务中的支付方式和银行业务 各位老师，大家好，我是XXX，今天我说课的题目是“电子商务中的支付方式和银行业务”，说课的内容有：1.说教材。2.说教法。3.说学法。4.说教学过程。 一．说教材 《电子商务基础》（第二版）是教育部职业教育与成人教育司推荐教材、中等职业学校电子商务专业教学用书，是高等教育出版社出版的、尚建成和师静坤编写的。“电子商务中的支付方式和银行业务”是该书中的第五章第一节的内容。《电子商务基础》是电子商务专业的基础核心课程，目前我们用的是它的第二版，也就是最新的一版。教材的编写适合中职生年龄及认知特点，在第一版的基础上，减少了文字性、理论性的以学科为体系的教学内容，增添了生动的插图、直观的操作界面插图以及有趣的案例故事，同时也编排了生活气息较浓的小知识及操作性较强的习题，增强了本书的可读性和可操作性。教材的第五章——网上支付和结算，是在前面讲解了电子商务的基本概述、业务流程、主要环节以及电子商务函电、邮箱的使用等知识点的基础上安排的新内容。本章共三节内容，分8个课时完成，其中讲授课占5课时，上机课占3课时。本次说课针对的是第一节，教学目标、教学重难点分别如下： 1.教学目标 根据专业特点，考虑到学生已有的认知结构，我制定了如下教学目标： (1)通过演示和讲解，使学生们掌握电子商务的支付方式有哪些，了解网上银行业务的内容。 (2)在教学过程中穿插小组讨论，培养学生的分析问题、解决问题的能力和发散思维的能力。 (3)培养学生的团队精神，并激发学生学习电子商务的兴趣。 2.教学重点 电子商务环境下的网上支付。 3.教学难点 电子商务的交易过程是在虚拟的网络环境中完成的，为保障交易双方的资金安全，网上支付的专业技术是必备条件，这也是学生们在学习过程难以掌握的——网上支付的技术要求。