万方数据
万方数据
万方数据
万方数据
万方数据
万方数据
万方数据
万方数据
万方数据
万方数据
万方数据
万方数据
万方数据
企业微博营销效果和粉丝数量的短期互动模型
作者：金永生， 王睿， 陈祥兵， Jin Yongsheng， Wang Rui， Chen Xiangbing
作者单位：金永生,王睿,Jin Yongsheng,Wang Rui(北京邮电大学经济管理学院,北京,100876)， 陈祥兵,Chen
Xiangbing(北京邮电大学经济管理学院,北京100876;武汉科技大学管理学院,武汉430081)
刊名：
管理科学
英文刊名：Journal of Management Science
年，卷(期)：2011,24(4)
被引用次数：5次
参考文献(35条)
1.唐兴通社会化媒体营销大趋势:策略与方法 2011
2.Israel S Twitterville:How businesses can thrive in the new global neighborhoods 2009
3.Hall S R Theory and practice of advertising:A textbook covering the development and fundamental principles of advertising and methods of representative advertisers 1926
4.Lewis D;Bridger D The soul of the new consumer:Authenticity what we buy and why in the new economy 2000
5.张灵燕电通重构消费者行为模式 2007(02)
6.Kobayashi Y A study of engagement in Japan 2009(04)
7.Kobayashi N AISAS incitement (in Japanese) 2006(02)
8.Ritsuya O Media innovation and changes in consumer behavior both key to future of advertising industry 2008(01)
9.Fumito K The modeling of AISAS marketing process 2009(08)
10.彭延喜;陶圣屏彩妆部落格资讯搜寻者生活型态与购买行为之研究 2009(02)
11.Chang Y P;Yan J;Zhang J L;Luo J Online ingame advertising effect:Examining the influence of a match between games and advertising 2010(01)
12.姜旭平网络整合营销传播 2007
13.Barletta M Marketing to women:How to understand,reach,and increase your share of the world' s largest market segment 2006
14.Verklin D;Kanner B Watch this,listen up,click here:Inside the 300 billion dollar business behind the media you constantly consume 2007
15.Carvao S Embracing user generated content within destination management organizations to gain a competitive insight into visitors' profiles[外文期刊] 2010(04)
16.Fukui A;Okuda T;Ideguchi T;Tan X J A prediction method of the effect of online word-of-mouth on information network resources (in Japanese) 2008(05)
17.Lin Z X;Chen H The applications of creative SMS value-added service based on web2.0 concept 2010(03)
18.苏俊斌搜索引擎对传统广告的“去中介化”:基于谷歌广告系统的分析 2010
19.Java A;Song X D;Finin T;Tseng B Why we Twitter:Understanding microblogging usage and communities 2007
20.Shandwick W Do fortune 100 companies need a vention 2009
21.Court D;Elzinga D;Mulder S;Vewik O J The consumer decision journey 2009
22.Passant A;Bojars U;Breslin J G;Hastrup T,Stankovic M,Laublet P An overview of SMOB 2:Open,semantic and distributed microblogging 2010
23.Xu T Y;Chen Y;Fu X M;Hui P Twittering by cuckoo:Decentralized and socio-aware online microblogging services 2010
24.Ehrlich K;Shami N S Microblogging inside and outside the workplace 2010
25.Heil B;Piskorski M New research:Men follow men and nobody tweets 2009
26.王武义微博客影响力因素分析 2009
27.黄朔微博客多级化传播模式初探 2010(04)
28.平亮;宗利永基于社会网络中心性分析的微博信息传播研究:以Sira微博为例[期刊论文]-图书情报知识 2010(06)
29.范秀成基于顾客的品牌权益测评:品牌联想结构分析法[期刊论文]-南开管理评论 2000(06)
30.Cobb-Walgren C J;Ruble C A;Donthu N Brand equity,brand preference,and purchase intent 1995(03)
31.江义平;孙良慧关键字广告整合行销效果对网路使用者点击行为影响之探索性研究 2008
32.Buskirk E V Gaming the system:How marketers rig the social media machine 2010
33.Neuman W L Social research methods:Qualitative and quantitative approaches 2002
34.Riemer K;Richter A Tweet inside:Microblogging in a corporate context 2010
35.王力昂对社会化媒体营销评估的几个误区 2010
引证文献(5条)
1.刘静论工程造价在工程管理中的重要作用[期刊论文]-投资与合作 2012(8)
2.李丹企业微博营销的问题和策略分析[期刊论文]-科技致富向导 2012(4)
3.徐颖企业面向微博客采集竞争对手情报的策略研究[期刊论文]-情报理论与实践 2012(8)
4.傅颖企业微博营销对消费者购买意愿的影响因子探索——基于深度访谈与实证检验[期刊论文]-江苏商论 2012(11)
5.郑亚琴.郭琪基于微博的关系行为对企业品牌价值影响研究述评[期刊论文]-重庆科技学院学报：社会科学版 2012(10)本文链接：https://www.doczj.com/doc/5917698350.html,/Periodical_jcjj201104008.aspx