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英国站点上线测试题100分

英国站点上线测试题100分
英国站点上线测试题100分

【1.0】亚马逊全球开店英国站点上线测试题

成绩单

您的得分:100 分答对题数:25 题

问卷满分:100 分测试题数:25 题

答案解析

现在,请正确填写您英国站的“注册邮箱”:[填空题]*

您的回答为:3356347626@https://www.doczj.com/doc/5d10869612.html,

1. 创建新商品Listing时,以下做法不正确的是?(单选题) [单选题]*分值:4

您的回答为:商品名称(Product Name/ Title)中,添加多个重复关键字/近义词(得分:4)

2. 用“批量上传模板”可一次性上传大量商品Listing,快速便捷。以下关于批量上传说法正确的是?(多选题) [多选题]*分值:4

您的回答为:需到后台下载相关品类的“批量上传模板”标准版Excel模板(Flat File, Standard)填写。不同站点模板互不通用┋“批量上传模板”中,所有红色“required”的字段为必填字段┋Valid Values分页中出现的字段,为有“正规值”的字段,需选择填写,不能随意编辑┋若上传报错,需下载“批量上传结果报告”(Processing Report),查看上传错误的原因┋修改后重新上传的模板,会自动覆盖相同SKU在后台之前的信息(得分:4)

3. 以下关于多国平台上UPC/EAN号码使用的说法,正确的是?(多选题) [多选题]*分值:4

您的回答为:不同国家站点上,上传同一个SKU,可以不更换UPC/EAN (SKU等信息不变)┋同一个国家站点上,相同的商品SKU,共用同一个

UPC/EAN (得分:4)

4. 创建父子变体形式时,下列哪种“批量上传模板”里的填写方法是正确的?(单选题) [单选题]*分值:4

您的回答为:A. (得分:4)

5. 上传完商品后,应进入“管理库存”(Manage Inventory)界面检查是否全部显示正确、无需修改。下图中表示Listing需要修改的状态是?(多选题) [多选题]*分值:4

您的回答为:A.┋B.┋C.┋D.┋E.(得分:4)

6. 以下哪些情况,可能导致上传好的SKU在前台显示为“Currently Unavailable ”状态?(多选题) [多选题]*分值:4

您的回答为:SKU为inactive状态┋店铺设置了Going on a Vacation假期模式┋商品库存数量为“0”(得分:4)

7. 关于商品的标题(Product Name),以下正确的说法是?(多选题) [多选题]*分值:4

您的回答为:不能有公司信息、促销、物流、运费、或其他任何与商品本身无关的信息┋打包售卖的商品要在标题最后写上Pack of XX┋不能加入特殊字符、不能使用中文输入法┋服装类的标题必须写上Department,如Women's或Men's 等,并要紧跟在品牌名后面┋商品标题需要以品牌名开头(得分:4)8. 以下哪个主图(Main Image)是合格的?(单选题) [单选题]*分值:4

您的回答为:T恤的主图(得分:4)

9. 以下哪种情况,不会被计入店铺绩效“订单缺陷率”指标 (Order Defect Rate)?(单选题) [单选题]*分值:4

您的回答为:出现消费者要求退货 (Return Rate) (得分:4)

10. 以下哪种情况,不会被计入店铺绩效之“取消率”指标 (Cancellation Rate) ?(多选题) [多选题]*分值:4

您的回答为:由于买家下单后想取消,发送了“取消订单”(Order cancellation request from Amazon customer)为主题的买家消息给卖家,收到邮件后卖家于发货前取消了相应的订单┋由于买家下单后想取消,由买家在卖家发货前于后台取消了相应的订单(得分:4)

11. 以下哪种情况,不会计入店铺绩效之“迟发率”指标 (Late Shipment Rate) ?(单选题) [单选题]*分值:4

您的回答为:发货时间在设定的配送准备时间 (handling Time/ Fulfillment Latency)内的订单(得分:4)

12. 店铺上线销售后,遇到相关运营问题时,最及时有效的处理方式是?(多选题) [多选题]*分值:4

您的回答为:点击后台页面最下方的“获取支持”(Get Support)-->“联系我们”(Contact Us),通过电话、邮件或在线聊天的形式,向卖家支持团队(seller support)获取帮助┋点击后台右上角的“帮助”(Help),输入关键词,搜索相关的帮助、介绍信息(得分:4)

13. 关于商品品类的销售规则,理解不正确的是?(多选题) [多选题]*分值:4

您的回答为:创建商品时,可以把商品放到其他无关的品类下面进行销售┋商品的分类列表路径 (Recommended Browse Node)可以先不添加,等以后有时间再补(得分:4)

14. 以下关于“跟卖”(Match Listing),说法不正确的是?(多选题) [多选题]*分值:4

您的回答为:我只是跟卖其他卖家创建的页面,不是自己创建的,不会涉及侵权问题┋跟卖商品时,可以修改原有页面上的商品图片或信息(得分:4)15. 关于FBA的说法,不正确的是?(多选题) [多选题]*分值:4

您的回答为:卖家必须联系seller support,或招商经理才可以开通FBA┋使用FBA的商品也需要设置运费(得分:4)

16. 刊登违规的商品,可能会导致?(多选题) [多选题]*分值:4

您的回答为:商品被强制移除┋账号销售权限受限制┋账号被冻结┋账号被关闭(得分:4)

17. 对于在亚马逊平台上销售,以下有关知识产权的说法,正确的是?(多选题) [多选题]*分值:4

您的回答为:在亚马逊平台上销售的所有商品必须是正品┋禁止销售样品、预览版,以及相关宣传推广商品┋未经本人同意,不得以营利为目的擅自使用名人

的肖像或名字,包括名人代言的商品以及利用名人的相似物制造出的衍生品,例如海报,鼠标垫,钟表,电子格式照片等┋禁止销售从一个格式转换成另外一个格式的媒介载体,例如:光碟转换成视频、电视节目转换成视频、CD-ROM转换成卡带或者从网上转换成任何电子格式等(得分:4)

18. 以下属于在亚马逊平台上“禁止销售”的商品有?(多选题) [多选

题]*分值:4

您的回答为:二手衣服、鞋子┋受保护野生动物类的皮草等制品┋激光笔、电子烟、开锁器┋针孔摄像机┋DVD刻录机(得分:4)

19. 按照商品的数量、或重量设置运费时(Shipping settings),下列说法不正确的是?(单选题)[单选题]*分值:4

您的回答为:选择以商品重量计算运费时,商品的"运输重量"Shipping Weight 可以不用填写(得分:4)

20. 使用点击付费广告Sponsored Product Ads,会大幅提高商品的曝光率。关于此项功能的使用,以下描述不正确的是?(单选题) [单选题]*分值:4

您的回答为:这是一个特别的功能,需要联系招商经理或上线经理才可以开

通(得分:4)

21. 在后台,卖家可以自行设置“促销”(Promotions)以增加商品的吸引力度。以下哪些是后台可以选择的促销类型?(多选题) [多选题]*分值:4

您的回答为:免运费(Free Shipping)┋满减及折扣(Money Off)┋买满再买优惠(External Benefits)┋买赠(Buy One Get One) (得分:4)

22. 若能成功参与亚马逊平台的活动--“秒杀”(Lightning Deal/Best Deal),对单品销售和店铺的运营都可能带来很多积极影响。以下关于“秒杀”活动的说法正确的是?(多选题) [多选题]*分值:4

您的回答为:只有文字、图片信息均严格符合各品类要求的商品(Listing),才能够提报“秒杀”活动┋成功申报“秒杀”的商品,将于规定时间内在促销界面(Today’s Deal)展示。折扣力度大的商品更能有效吸引消费者,提升销量┋参与“秒杀”有利于累计销量和评价,从而提升商品排名,有利于带动后续流量和提高订单转化率┋为确保良好的客户体验,参与“秒杀”活动的商品

Listing需要使用FBA配送(得分:4)

23. 在KYC审核进程中,遇到疑问时该怎么做?(单选题)[单选题]*分值:4您的回答为:3个选项皆可(得分:4)

24. 如何能更快的通过“KYC”审核?(多选题) [多选题]*分值:4

您的回答为:正确填写卖家后台信息, 积极主动且严格按要求准备待审核资料┋登入卖家后台查看审核状态,尤其注意查看注册邮箱有无审核相关信息邮件┋遇到疑难问题时,可以及时通过卖家后台找到名为Account verification Support的case寻求KYC FO团队的帮助┋坚决不提供虚假文件(得分:4)

25. 以下哪些,是对KYC审核中“主要联系人”的正确表述?(多选题)[多选题]*分值:4

您的回答为:代表公司执行亚马逊卖家账户日常运营的负责人┋可以是公司的主要受益人之一,也可以是公司的员工┋若主要联系人是公司员工,即不是股东亦不是法人,需要出具“授权书”(得分:4)

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