中英文资料外文翻译文献
Chinese Listed Companies Preference to Equity Fund:
Non-Systematic Factors
Abstract
This article concentrates on the listed companies’ financing activities in China, analyses the reasons that why the listed companies prefer to equity fund from the aspect of non-systematic factors by using western financing theories, such as financing cost, types and qualities of the enterprises’ assets, profitability, industry factors, shareholding structure factors, level of financial management and society culture, and concludes that the preference to equity fund is a reasonable choice to the listed companies according to Chinese financing environment. At last, there are some concise suggestions be given to rectify the companies’ preference to equity fund.
Keywords: Equity fund, Non-systematic factors, financial cost
1. Introduction
The listed companies in China prefer to equity fund, According to the statistic data showed in
2. Financings cost of the listed company and preference to
equity fund
According to western financing the theories, capital cost of equity fund is more than capital cost of debt fund, thus the enterprise should choose debt fund first, then is the turn to equity fund when it fund outside. We should understand that this conception of “capital cost” is taken into account by investors, it is somewhat opportunity cost of the investors, can also be called expected returns. It contains of risk-free rate of returns and risk rate of returns arising from the investors’ risk investment. It is different with financing cost in essence. Financing cost is the cost arising from enterprises’ financing activities and using fund, we can call it fund co st. If capital market is efficient, capital cost should equal to fund cost, that is to say, what investors gain in capital market should equal to what fund raisers pay, or the transfer of fund is inevitable. But in an inefficient capital market, the price of stock will be different from its value because of investors’ action of speculation; they only chase capital gain and don’t want to hold the stocks in a long time and receive dividends. Thus the listed companies can gain fund with its fund cost being lower than capital cost.
But in our national capital market, capital cost of equity fund is very low; it is because of the following factors: first, the high P/E Ratio (Price Earning Ratio) of new issued shares. According to calculation, average P/E Ratio of Chinese listed companies’ shares is between 30 and 40, it also is maintained at 20 although drops somewhat recently. But the normal P/E Ratio should be under 20 according to experience. We can observe the P/E was only 13.2 from 1874 to 1988 in US, and only 10 in Hong Kong. High P/E Ratio means high share issue price, then the capital cost of equity fund drops even given the same level of dividend. Second, low dividend policy in the listed companies, capital cost of equity fund decided by dividend pay-out ratio and price of per share. In China, many listed companies pay little or even no dividends to their shareholders. According to statistic data, there were 488 listed companies paid no dividend to their shareholders in 1998, 58.44 percents of all listed companies, there were 590, 59.83 percents in 1999, even 2000 in which China Securities Regulatory Commission issue new files to rule dividend policy of companies, there were only 699 companies which pay dividends, 18.47 percents more than that in 1999, but dividend payout ratio deduce 22%. Thus capital cost of equity is very low. Third, there is no rigidity on equity fund, if the listed companies choose equity fund, they can use the fund forever and has no obligation to return this fund. Most of listed companies are controlled by Government in China, taking financing risk into account, the major stockholders prefers to equity fund. The management also prefer equity fund because its lower fund cost and needn’t to be paid off, then their position will be more stable than financing in equity fund. We can conclude from the above analysis that cost of equity fund is lower than cost of debt fund in Chinese listed companies and the listed companies prefer to such low-cost fund.
3. Types and qualities of assets in listed companies and
preference to equity fund
Static Trade-off Theory tells us, the value of enterprise with financial leverage is decided by the value of self-owned capital; value arising from tax benefit, cost of
financial embarrassment and agency cost. Cost of financial embarrassment and agency cost are negative correlative to the types and qualities of companies’ assets, if the enterprise has more intangible assets, more assets with lower quality, it will has lower liquidity and its assets have lower mortgage value. When this kind of enterprise faces to great financial risk, it will have no way to solve its questions by selling its assets. Furthermore, because care for the ability of turning into cash of the mortgage assets, the creditors will high the level of rate and lay additional items in financial contract to rule the debtor’s action, all of those will enhance the agency cost and deduce the companies value. Qualcomm is supplier of wireless data and communication service in America, it is the inventor and user of CDMA and it also occupies the technology of HDR. The market value of its share is 1120 billions dollars at the end of March, 2000, but the quantities of long-term liabilities is zero. Why? Some reasons may be that there are some competitors in the market who own analogous technologies and the management of Qualcomm Company takes conservative attitude in financing activities. But the most important factor may be Qualcomm Company owns a mass of intangible assets which will have lower conve rtibility and the company’s value will decline when it has no enough money to pay for its debt.
Many listed companies in China are transformed from the national enterprises. In the transformation, these listed companies take over the high-quality assets of the national enterprises, but with the development of economy, some projects can not coincide with the market demand and the values of relative assets decline. On the other hand, there are many intangible assets in new high-tech companies. State-owned companies and high-tech companies are the most parts of the capital market. We can conclude that the qualities of listed companies’ assets are very low. This point is supported by the index of P/B (Price-to-Book value) which is usually thought as one of the most important indexes which can weigh the qualities of the listed companies’ assets. According to statistic data coming from Shenzhen Securities Information Company, by the end of November 14, 2003, there were 412 companies whose P/B is less than 2, take the 30% proportions of total listed companies which issue A-share in China, among them, there were 150 companies whose P/B is less than 1.53, and weighted average P/B of the stock market is 2.42. Lower qualities of assets means more cost may be brought out from debt fund and lower total value of the listed companies. Thus the listed companies prefer to equity fund when need outside financial support in China.
4. Profitability and preference to equity fund
Financial Leverage Theory tells us that a small ch ange in company’s profit may make great change in company’s EPS (Earnings per share). Just like leverage, we can get an amplified action by use of it. Debt fund can supply us with this leverage, by use of debt fund, these companies which have high level of profitability will get higher level of EPS because debt fund produces more profit for shareholders than interest shareholder shall pay. On the contrary, these companies which have low level of profitability will get lower level of EPS by use of debt fund because debt fund can not produce enough profit for shareholder to fulfill the demand of paying off the interests. Edison International Company has steady amount of customers and many intangible assets, these supply it with high level of profitability and ability to gain debt fund, its debt account to 67.2% proportions of its total assets in 1999.
Listed companies in developed countries or regions always have high level of profitability. Take US for example, there are many listed companies which have
excellent performance in American capital market when do business, such as J.P Morgan, its EPS is $11.16 per share in 1999. Besides it, GM, GE, Coca Cola, IBM, Intel, Microsoft, Dell etc. all always are profitable. In Hong Kong, most of those companies whose stock included in Hang Sang Index have the level of EPS more than 1 HKD, many are more than 2 HKD. Such as Cheung Kong (Holdings) Limited, its EPS is 7.66 HKD. But listed companies do not have such excellent performance in profitability in China inland. Their profitability is common low. Take the performance of 2000 for example, the weighted average EPS of total listed companies is only 0.20 Yuan per share, and the weighted average P/B is 2.65 Yuan per share, 8.55 percents of these listed companies have negative profit. With low or no profit, the benefit nixes, listed companies’ preference to equity fund is a reasonable phenomenon. Can be gained from debt fund is very little; the listed companies can even suffer from the financial distress caused by debt fund. So with the consideration of shareholders’ interest, the listed companies prefer to equity fund when need outside financial support in China.
5. Shareholding structure factors and preference to equity
fund
Listed companies not only face to external financing environmental impacts, but also the structure of the companies shares. Shareholding structure of Chinese listed companies shows characteristics as followed: I. Ownership structure is fairly complex. In addition to the public shares, there are shares held with inland fund and foreign stocks, state-owned shares, legal person shares, and internal employee shares, transferred allotted shares, A shares, B shares, H shares And N shares, and other distinction. From 1995 to 2003, Chinese companies’ outstandin g shares of the total equity share almost have no change, even declined slightly. II. There are different prices, dividends, and rights of shares issued by same enterprise. III. The over-concentration of shares. We use the quantity of shares of the three major shareholders who top the list of shareholders of the listed companies to measure the concentration of stock. We study he concentration of stock of these companies which issue new share publicly in the years from 1995 to 2003 and focus on the situation of Chinese listed companies over the same period. The results showed that: from 1995 to 2003, the company-Which once transferred or allotted shares-whose top three shareholders’ shareholding ratio are generally higher than the average level of all the listed companies, and most of these company's top three shareholders holding 40 percent or higher percent of companies’ shares. In some years, the maximum number even is more than 90 percent, indicating that the company with the implementation of transferred and allotted shares have relatively high concentration rate of shares and major shareholders have absolute control over it. In short, transferring allotting shares and the issuance of additional shares have a certain relevance to the company’s concentration of ownership structure; the company's financing policy is largely controlled by the major shareholders.
Chinese listed companies’ special shareholding structure effects its financing action. Because stockholders of the state-owned shares, legal person shares, social and outstanding shares, foreign share have a different objective function, their modes of
financing preferences vary, and their preference affect the financing structure of listed companies. Controlling shareholders which hold state-owned shares account for the status of enterprises and carry out financing decisions in accordance with their own objective function. When the objective function conflict with the other shareholders benefit, they often damage the interests of other shareholders by use of the status of controlling. As the first major shareholders of the companies, government has multiple objectives, not always market-oriented, it prefers to use safe fund such as equity fund to maintain the value of state-owned assets, thus resulting in listed company’s preference to equity financing. Debt financing bring business with greater pressure to pay off the par value and interests. Therefore, the state-owned companies are showing a more offensive attitude to debt fund, again because of Chinese state-controlled listed companies have the absolute status in all listed company.
From: International Journal of Business and Management; October, 2009.
中国上市公司偏好股权融资：非制度性因素
摘要
本文把重点集中于中国上市公司的融资活动，运用西方融资理论，从非制度性因素方面，如融资成本、企业资产类型和质量、盈利能力、行业因素、股权结构因素、财务管理水平和社会文化，分析了中国上市公司倾向于股权融资的原因，并得出结论，股权融资偏好是上市公司根据中国融资环境的一种合理的选择。最后，针对公司的股权融资偏好提出了一些简明的建议。
关键词：股权融资，非制度性因素，融资成本
一、介绍
中国上市公司偏好于股权融资，根据中国证券报的数据显示，1997年上市公司在资本市场的融资金额为95.87亿美元，股票融资的比例是72.5％，，在1998年和1999年比例分别为72.6％和72.3％，另一方面，债券融资的比例分别是17.8％，24.9％和25.1％。在这三年，股票融资的比例，在比中国发达的资本市场中却在下跌。以美国为例，当美国企业需要的资金在资本市场上，于股权融资相比他们宁愿选择债券融资。统计数据显示，从1970年到1985年，美日企业债券融资占了境外融资的91.7％，比股权融资高很多。阎达五等发现，大约中国3/4的上市公司偏好于股权融资。许多研究的学者认为，上市公司按以下顺序进行外部融资：第一个是股票基金，第二个是可转换债券，三是短期债务，最后一个是长期负债。许多研究人员通常分析我国上市公司偏好股权是由于我们国家的经济改革所带来的制度性因素。他们认为，上市公司的融资活动违背了西方古典融资理论只是因为那些制度性原因。例如，优序融资理论认为，当企业
需要资金时，他们首先应该转向内部资金（折旧和留存收益），然后再进行债权融资，最后的选择是股票融资。在这篇文章中，笔者认为，这是因为具体的金融环境激活了企业的这种偏好，并结合了非制度性因素和西方金融理论，尝试解释股权融资偏好的原因。
二、上市公司的融资成本和股权融资偏好
按照西方融资理论，债务融资的成本要比股权融资的成本低得多，因此企业首先应选择债券融资，然后才选择股权融资。我们应该了解，这种“资本成本”的概念是考虑到有机会成本投资者，也可称为预期收益，它包含了无风险利率的回报，从投资者的风险投资产生的收益风险率。它在本质上和融资成本不同，融资成本是因企业的融资活动和使用资金所产生的成本，我们可以称之为资金成本。如果资本市场是有效的，资本成本应该等于资金成本，也就是说，投资者在资本市场得到的收益应该等同于集资者支付的费用或专一的资金，这是不可避免的。但是在效率低下的资本市场,股票的价格将是不同于它的价值，因为投资者的投机行为，他们只追逐资本收益，不希望长期持有的股票和分红。因此，上市公司可以得到其资金成本比资本成本低是基金。
但是，在我国资本市场，股权融资的成本非常低，这是因为以下因素是：第一，新发行股份的高P/E比率（市盈率）。据测算，平均P/E的中国上市公司的股份比例为30和40，它也是保持在20尽管最近有所下降，但根据经验正常的P/E比率应低于
20。我们可以观察到1874年至1988年在美国的P/E仅13.2，香港只有10。高P/E比率意味着高的股票发行价格，权益资金成本下降，即使考虑到在相同的股息水平上。第二，上市公司的低股息政策，股票资金的资本成本决定了分红派息率和每股价格。在中国，很多上市公司支付很少或者甚至不向股东支付红利。据统计，1998年共有488家上市公司对股东不支付股息，占所有上市公司的58.44％，在1999年有590家，比例为59.83％，甚至2000年中，中国证券监督管理委员会发行新的股息政策文件后，当时只有699家公司支付股息，比例是18.47％，公司数比1999年多，但分红比例减少了22％。因此，股权资本成本非常低。第三，股权融资没有硬性约束，如果上市公司选择股权融资，他们可以使用资金，永远也没有义务归还。上市公司大部分是由中国政府考虑到融资的风险，大股东倾向于股权融资，管理层也喜欢，因为它的股本资金成本较低的资金，不需要支付了，那么他们的地位将较稳定。我们可以从以上分析得出结论：在中国，上市公司股票资金的成本低于债券融资的成本，上市公司更愿意这些低成本的资金。
三、上市公司资产类型和质量和股权融资偏好
静态权衡理论告诉我们，财务杠杆决定于企业价自有资本的价值，而价值从税收优惠，财政困境的成本和代理成本产生。财政困境的成本和代理成本公司资产的类型和质量负相关，如果企业有更无形的资产，更多低质量的资产，这将拥有较低的流动性
Inventory management Inventory Control On the so-called "inventory control", many people will interpret it as a "storage management", which is actually a big distortion. The traditional narrow view, mainly for warehouse inventory control of materials for inventory, data processing, storage, distribution, etc., through the implementation of anti-corrosion, temperature and humidity control means, to make the custody of the physical inventory to maintain optimum purposes. This is just a form of inventory control, or can be defined as the physical inventory control. How, then, from a broad perspective to understand inventory control? Inventory control should be related to the company's financial and operational objectives, in particular operating cash flow by optimizing the entire demand and supply chain management processes (DSCM), a reasonable set of ERP control strategy, and supported by appropriate information processing tools, tools to achieved in ensuring the timely delivery of the premise, as far as possible to reduce inventory levels, reducing inventory and obsolescence, the risk of devaluation. In this sense, the physical inventory control to achieve financial goals is just a means to control the entire inventory or just a necessary part; from the perspective of organizational functions, physical inventory control, warehouse management is mainly the responsibility of The broad inventory control is the demand and supply chain management, and the whole company's responsibility. Why until now many people's understanding of inventory control, limited physical inventory control? The following two reasons can not be ignored: First, our enterprises do not attach importance to inventory control. Especially those who benefit relatively good business, as long as there is money on the few people to consider the problem of inventory turnover. Inventory control is simply interpreted as warehouse management, unless the time to spend money, it may have been to see the inventory problem, and see the results are often very simple procurement to buy more, or did not do warehouse departments . Second, ERP misleading. Invoicing software is simple audacity to call it ERP, companies on their so-called ERP can reduce the number of inventory, inventory control, seems to rely on their small software can get. Even as SAP, BAAN ERP world, the field of
外文翻译 Construction projects, private and public alike, have a long history of cost escalation. Transportation projects, which typically have long lead times between planning and construction, are historically underestimated, as shown through a review of the cost growth experienced with the Holland Tunnel. Approximately 50% of the active large transportation projects in the United States have overrun their initial budgets. A large number of studies and research projects have identified individual factors that lead to increased project cost. Although the factors identified can influence privately funded projects the effects are particularly detrimental to publicly funded projects. The public funds available for a pool of projects are limited and there is a backlog of critical infrastructure needs. Therefore, if any project exceeds its budget other projects are dropped from the program or the scope is reduced to provide the funds necessary to cover the cost growth. Such actions exacerbate the deterioration of a state’s transportation infrastructure. This study is an anthology and categorization of individual cost increase factors that were identified through an in-depth literature review. This categorization of 18 primary factors which impact the cost of all types of construction projects was verified by interviews with over 20 state highway agencies. These factors represent documented causes behind cost escalation problems. Engineers who address these escalation factors when assessing future project cost and who seek to mitigate the influence of these factors can improve the accuracy of their cost estimates and program budgets Historically large construction projects have been plagued by cost and schedule overruns Flyvbjerg et al. 2002. In too many cases, the final project cost has been higher than the cost estimates prepared and released during initial planning, preliminary engineering, final design, or even at the start of construction “Mega projects need more study up front to avoid cost overruns.” The ramifica tions of differences between early project cost estimates and bid prices or the final cost of a project can be significant. Over the time span between project initiation concept development and the completion of construction many factors may influence the final project costs. This time span is normally several years in duration but for the highly
零售企业营销策略中英文对照外文翻译文献(文档含英文原文和中文翻译)
译文： 零售企业的营销策略 Philip Kotlor 今天的零售商为了招徕和挽留顾客，急欲寻找新的营销策略。过去，他们挽留顾客的方法是销售特别的或独特的花色品种，提供比竞争对手更多更好的服务提供商店信用卡是顾客能赊购商品。可是，现在这一切都已变得面目全非了。现在，诸如卡尔文·克连，依佐和李维等全国性品牌，不仅在大多数百货公司及其专营店可以看到，并且也可以在大型综合商场和折扣商店可以买到。全国性品牌的生产商为全力扩大销售量，它们将贴有品牌的商品到处销售。结果是零售商店的面貌越来越相似。 在服务项目上的分工差异在逐渐缩小。许多百货公司削减了服务项目，而许多折扣商店却增加了服务项目。顾客变成了精明的采购员，对价格更加敏感。他们看不出有什么道理要为相同的品牌付出更多的钱，特别是当服务的差别不大或微不足道时。由于银行信用卡越来越被所有的商家接受，他们觉得不必从每个商店赊购商品。 百货商店面对着日益增加的价格的折扣店和专业商店的竞争，准备东山再起。历史上居于市中心的许多商店在郊区购物中心开设分店，那里有宽敞的停车场，购买者来自人口增长较快并且有较高收入的地区。其他一些则对其商店形式进行改变，有些则试用邮购盒电话订货的方法。超级市场面对的是超级商店的竞争，它们开始扩大店面，经营大量的品种繁多的商品和提高设备等级，超级市场还增加了它们的促销预算，大量转向私人品牌，从而增加盈利。 现在，我们讨论零售商在目标市场、产品品种和采办、服务以及商店气氛、定价、促销和销售地点等方面的营销策略。 一、目标市场 零售商最重要的决策时确定目标市场。当确定目标市场并且勾勒出轮廓时，零售商才能对产品分配、商店装饰、广告词和广告媒体、价格水平等作出一致的决定。如沃尔玛的目标市场相当明确：
吉林化工学院理学院 毕业论文外文翻译English Title（Times New Roman ，三号） 学生学号：08810219 学生姓名：袁庚文 专业班级：信息与计算科学0802 指导教师：赵瑛 职称副教授 起止日期：2012.2.27～2012.3.14 吉林化工学院 Jilin Institute of Chemical Technology
1 外文翻译的基本内容 应选择与本课题密切相关的外文文献（学术期刊网上的），译成中文，与原文装订在一起并独立成册。在毕业答辩前，同论文一起上交。译文字数不应少于3000个汉字。 2 书写规范 2.1 外文翻译的正文格式 正文版心设置为：上边距：3.5厘米，下边距：2.5厘米，左边距：3.5厘米，右边距：2厘米，页眉：2.5厘米，页脚：2厘米。 中文部分正文选用模板中的样式所定义的“正文”，每段落首行缩进2字；或者手动设置成每段落首行缩进2字，字体：宋体，字号：小四，行距：多倍行距1.3，间距：前段、后段均为0行。 这部分工作模板中已经自动设置为缺省值。 2.2标题格式 特别注意：各级标题的具体形式可参照外文原文确定。 1．第一级标题（如：第1章绪论）选用模板中的样式所定义的“标题1”，居左；或者手动设置成字体：黑体，居左，字号：三号，1.5倍行距，段后11磅，段前为11磅。 2．第二级标题（如：1.2 摘要与关键词）选用模板中的样式所定义的“标题2”，居左；或者手动设置成字体：黑体，居左，字号：四号，1.5倍行距，段后为0，段前0.5行。 3．第三级标题（如：1.2.1 摘要）选用模板中的样式所定义的“标题3”，居左；或者手动设置成字体：黑体，居左，字号：小四，1.5倍行距，段后为0，段前0.5行。 标题和后面文字之间空一格（半角）。 3 图表及公式等的格式说明 图表、公式、参考文献等的格式详见《吉林化工学院本科学生毕业设计说明书（论文）撰写规范及标准模版》中相关的说明。
我国上市公司融资行为文献综述 前言 资本结构对任何企业来说都非常重要，而融资行为是资本结构理论所研究的主要问题，通过融资活动为企业生产经营筹集必要的资金是一切投资发展活动的开始。上市公司融资方式包含两个部分，分别为源融资和外源融资，外源融资又分为股权融资和债权融资。学者们通过研究发现我国上市公司的融资偏好与西方有所不同，这里将国学者对融资行为的研究进行整理并作了综述，以便了解我国上市公司融资行为的大致情况。 一、融资理论与优序融资理论 融资理论是企业制定融资政策的理论基础。自20世纪50年代以来,在解释企业融资决策行为的动机及其所秉承的理论基础时,主要存在着两论,一是权衡融资理论;二是优序融资理论。 权衡融资理论认为,企业在构造长期资本来源的组合时,存在着一个最佳的资本结构,企业将按照事先测算的最佳资本结构来选择资金来源及配置各种不同性质的资金。 优序融资理论，以信息不对称理论为基础,提出企业融资存在一种“啄食顺序原则”。认为由于所有权和经营权的分离而产生委托代理关系,因为利益不同,部经营者和股东之间的信息不对称原因,企业的融资顺序上就形成了一个优序策略。即首先为部融资,也就是企业的留存收益,其次是短期借款和长期债券;再次是发行优先股融资;最后是发行普通股融资。 在国,有些学者通过实证研究发现我国企业偏好于股权融资。这与优序融资理论的主正好相反。 二、我国上市企业融资模式概况 根据有关部门对上市公司进行统计分析显示,我国企业的融资模式以外源融资为主。在外文融资中，主要偏向于股权融资。所以,我国上市公司的融资顺序,首先是股权融资，然后是债券融资，最后才是源融资。英明（2005），利辉，立新，桂（2010）研究发现，我国上市企业外源融资比例达80% 左右，而源融资比例不到20% 。对于未分配利润为负的上市公司，源融资比例平均为- 3.385% ，这意味着那些未分配利润为负的上市公司几乎完全
英语专业毕业论文翻译 类论文 Document number：NOCG-YUNOO-BUYTT-UU986-1986UT
毕业论文（设计）Title:The Application of the Iconicity to the Translation of Chinese Poetry 题目:象似性在中国诗歌翻译中的应用 学生姓名孔令霞 学号 BC09150201 指导教师祁晓菲助教 年级 2009级英语本科（翻译方向）二班 专业英语 系别外国语言文学系
黑龙江外国语学院本科生毕业论文（设计）任务书 摘要
索绪尔提出的语言符号任意性，近些年不断受到质疑，来自语言象似性的研究是最大的挑战。语言象似性理论是针对语言任意性理论提出来的，并在不断发展。象似性是当今认知语言学研究中的一个重要课题，是指语言符号的能指与所指之间的自然联系。本文以中国诗歌英译为例，探讨象似性在中国诗歌翻译中的应用，从以下几个部分阐述：（1）象似性的发展；（2）象似性的定义及分类；（3）中国诗歌翻译的标准；（4）象似性在中国诗歌翻译中的应用，主要从以下几个方面论述：声音象似、顺序象似、数量象似、对称象似方面。通过以上几个方面的探究，探讨了中国诗歌翻译中象似性原则的重大作用，在诗歌翻译过程中有助于得到“形神皆似”和“意美、音美、形美”的理想翻译效果。 关键词：象似性；诗歌；翻译
Abstract The arbitrariness theory of language signs proposed by Saussure is severely challenged by the study of language iconicity in recent years. The theory of iconicity is put forward in contrast to that of arbitrariness and has been developing gradually. Iconicity, which is an important subject in the research of cognitive linguistics, refers to a natural resemblance or analogy between the form of a sign and the object or concept. This thesis mainly discusses the application of the iconicity to the translation of Chinese poetry. The paper is better described from the following parts: (1) The development of the iconicity; (2) The definition and classification of the iconicity; (3) The standards of the translation to Chinese poetry; (4) The application of the iconicity to the translation of Chinese poetry, mainly discussed from the following aspects: sound iconicity, order iconicity, quantity iconicity, and symmetrical iconicity. Through in-depth discussion of the above aspects, this paper could come to the conclusion that the iconicity is very important in the translation of poetry. It is conductive to reach the ideal effect of “the similarity of form and spirit” and “the three beauties”. Key words: the iconicity; poetry; translation
毕业设计（论文） 外文文献翻译 文献、资料中文题目：研究建设项目的工程造价 文献、资料英文题目： 文献、资料来源： 文献、资料发表（出版）日期： 院（部）： 专业：工程管理 班级： 姓名： 学号： 指导教师： 翻译日期： 2017.02.14
科技文献翻译 题目：研究建设项目的工程造价 研究建设项目的工程造价 摘要 在工程建设中，中国是拥有世界最大投资金额和具有最多建设项目的国家。它是一 项在建设项目管理上可以为广泛的工程管理人员进行有效的工程造价管理，并合理 确定和保证施工质量和工期的条件控制施工成本的重要课题。 在失去了中国建筑的投资和技术经济工程，分离的控制现状的基础上，通过建设成 本控制的基本理论为指导，探讨控制方法和施工成本的应用，阐述了存在的问题在 施工成本控制和对决心和施工成本的控制这些问题的影响，提出了建设成本控制应 体现在施工前期，整个施工过程中的成本控制，然后介绍了一些程序和应用价值工 程造价的方法在控制建设项目的所有阶段。 关键词：建设成本，成本控制，项目 1.研究的意义 在中国，现有的工程造价管理体系是20世纪50年代制定的，并在1980s.Traditional 施工成本管理方法改进是根据国家统一的配额，从原苏联引进的一种方法。它的特 点是建设成本的计划经济的管理方法，这决定了它无法适应当前市场经济的要求。 在中国传统建筑成本管理方法主要包括两个方面，即建设成本和施工成本控制方法 的测定方法。工程造价的确定传统的主要做法生搬硬套国家或地方统一的配额数量 来确定一个建设项目的成本。虽然这种方法已经历了20多年的改革，到现在为止，计划经济管理模式的影响仍然有已经存在在许多地区。我们传统的工程造价控制的
顾客满意策略与顾客满意营销 原文来源：《Marketing Customer Satisfaction 》自20世纪八十年代末以来, 顾客满意战略已日益成为各国企业占有更多的顾客份额, 获得竞争优势的整体经营手段。 一、顾客满意策略是现代企业获得顾客“货币选票”的法宝随着时代的变迁, 社会物质财富的极大充裕, 顾客中的主体———消费者的需求也先后跨越了物质缺乏的时代、追求数量的时代、追求品质的时代, 到了20世纪八十年代末进入了情感消费时代。在我国, 随着经济的高速发展,我们也已迅速跨越了物质缺乏时代、追求数量的时代乃至追求品质的时代, 到今天也逐步迈进情感消费时代。在情感消费时代, 各企业的同类产品早已达到同时、同质、同能、同价, 消费者追求的已不再是质量、功能和价格, 而是舒适、便利、安全、安心、速度、跃动、环保、清洁、愉快、有趣等,消费者日益关注的是产品能否为自己的生活带来活力、充实、舒适、美感和精神文化品位, 以及超越消费者期望值的售前、售中、售后服务和咨询。也就是说, 今天人们所追求的是具有“心的满足感和充实感”的商品, 是高附加值的商品和服务,追求价值观和意识多元化、个性化和无形的满足感的时代已经来临。 与消费者价值追求变化相适应的企业间的竞争, 也由产品竞争、价格竞争、技术竞争、广告竞争、品牌竞争发展到现今的形象竞争、信誉竞争、文化竞争和服务竞争, 即顾客满意竞争。这种竞争是企业在广角度、宽领域的时空范围内展开的高层次、体现综合实力的竞争。它包括组织创新力、技术创新力、管理创新力、产业预见力、产品研发力、员工向心力、服务顾客力、顾客亲和力、同行认同力、社会贡献力、公关传播沟通力、企业文化推动力、环境适应力等等。这些综合形象力和如何合成综合持久的竞争力, 这就是CSft略所要解决的问题。CS寸代,企业不再以“自己为中心”,而是以“顾客为中心”；“顾客为尊”、“顾客满意”不再是流于形式的口号, 而是以实实在在的行动为基础的企业经营的一门新哲学。企业不再以质量达标, 自己满意为经营理念, 而是以顾客满意, 赢得顾客高忠诚度为经营理念。企业经营策略的焦点不再以争取或保持市场占有率为主, 而是以争取顾客满意为经营理念。因此, 营销策略的重心不再放在竞争对手身上而是放在顾客身上, 放在顾客现实的、潜在的需求上。当企业提供的产品和服务达到了顾客事先的期望值, 顾客就基本满意；如果远远超越顾客的期望值, 且远远高于其他同行, 顾客才真正满意；如果企业能不断地或长久地令顾客满意, 顾客就会忠诚。忠诚的顾客不仅会经常性地重复购买, 还会购买企业其它相关的产品或服务；忠诚的顾客不仅会积极向别人推荐他所买的产品, 而且对企业竞争者的促销活动具有免疫能力一个不满意的顾客会将不满意告诉16-20个人, 而每一个被告知者会再传播给12-15个人。这样, 一个不满意者会影响到二、三百人。在互联网普及的今天, 其影响则更大。据美国汽车业的调查, 一个满意者会引发8笔潜在的生意, 其中至少有一笔会成交。而另一项调查表明, 企业每增加5%的忠诚顾客, 利润就会增长25%-95%。一个企业的80%的利润来自20%的忠诚顾客；而获取一个新顾客的成本是维持一个老顾客成本的6倍。所以,美国著名学者唐?佩 珀斯指出: 决定一个企业成功与否的关键不是市场份额, 而是在于顾客份额。 于是, 企业纷纷通过广泛细致的市场调研、与消费者直接接触、顾客信息反馈等方式来了解顾客在各方面的现实需求和潜在需求。依靠对企业满意忠诚的销售、服务人员, 定期、定量地对顾客满意度进行综合测定, 以便准确地把握企业经营中与“顾客满意” 目标的差距及其重点领域, 从而进一步改善企业的经营活动。依靠高亲和力的企业文化、高效率的人文管理和全员共同努力, 不断地向顾客提供高附加值的产品, 高水准的亲情般的服
软件专业毕业论文外文文献中英文翻译 Object landscapes and lifetimes Tech nically, OOP is just about abstract data typing, in herita nee, and polymorphism, but other issues can be at least as importa nt. The rema in der of this sect ion will cover these issues. One of the most importa nt factors is the way objects are created and destroyed. Where is the data for an object and how is the lifetime of the object con trolled? There are differe nt philosophies at work here. C++ takes the approach that con trol of efficie ncy is the most importa nt issue, so it gives the programmer a choice. For maximum run-time speed, the storage and lifetime can be determined while the program is being written, by placing the objects on the stack (these are sometimes called automatic or scoped variables) or in the static storage area. This places a priority on the speed of storage allocatio n and release, and con trol of these can be very valuable in some situati ons. However, you sacrifice flexibility because you must know the exact qua ntity, lifetime, and type of objects while you're writing the program. If you are trying to solve a more general problem such as computer-aided desig n, warehouse man ageme nt, or air-traffic con trol, this is too restrictive. The sec ond approach is to create objects dyn amically in a pool of memory called the heap. In this approach, you don't know un til run-time how many objects you n eed, what their lifetime is, or what their exact type is. Those are determined at the spur of the moment while the program is runnin g. If you n eed a new object, you simply make it on the heap at the point that you n eed it. Because the storage is man aged dyn amically, at run-time, the amount of time required to allocate storage on the heap is sig ni fica ntly Ion ger tha n the time to create storage on the stack. (Creat ing storage on the stack is ofte n a si ngle assembly in structio n to move the stack poin ter dow n, and ano ther to move it back up.) The dyn amic approach makes the gen erally logical assumpti on that objects tend to be complicated, so the extra overhead of finding storage and releas ing that storage will not have an importa nt impact on the creati on of an object .In additi on, the greater flexibility is esse ntial to solve the gen eral program ming problem. Java uses the sec ond approach, exclusive". Every time you want to create an object, you use the new keyword to build a dyn amic in sta nee of that object. There's ano ther issue, however, and that's the lifetime of an object. With Ian guages that allow objects to be created on the stack, the compiler determines how long the object lasts and can automatically destroy it. However, if you create it on the heap the compiler has no kno wledge of its lifetime. In a Ianguage like C++, you must determine programmatically when to destroy the
本科毕业论文（设计）文献综述和外文翻译 撰写要求与格式规范 一、毕业论文（设计）文献综述 （一）毕业论文（设计）文献综述的内容要求 1．封面：由学院统一设计，普通A4纸打印即可。 2.正文 综述正文部分需要阐述所选课题在相应学科领域中的发展进程和研究方向，特别是近年来的发展趋势和最新成果。通过与中外研究成果的比较和评论，说明自己的选题是符合当前的研究方向并有所进展，或采用了当前的最新技术并有所改进，目的是使读者进一步了解本课题的意义。文中的用语、图纸、表格、插图应规范、准确，量和单位的使用必须符合国家标准规定，引用他人资料要有标注。 文献综述字数在5000字以上。 正文前须附500字左右中文摘要，末尾须附参考文献。 参考文献的著录按在文献综述中出现的先后顺序编号。 期刊类文献书写方法:[序号]作者（不超过3人，多者用等表示）.题（篇）名[J].刊名,出版年,卷次（期次）:起止页次.
图书类文献书写方法:[序号]作者.书名[M].版本.出版地:出版者,出版年:起止页次. 论文集类文献书写方法:[序号]作者.篇名[C].论文集名.出版地:出版者,出版年:起止页次. 学位论文类书写方法:[序号]作者.篇名[D].出版地:单位名称,年份. 电子文献类书写方法:[序号]主要责任者. 题名:其他题名信息[文献类型标志/文献载体标志 ]出版地:出版者,出版年（更新或修改日期）[引用日期].获取和访问途径. 参考文献篇数应符合学院毕业论文（设计）工作的要求。 （二）毕业论文（设计）文献综述撰写与装订的格式规范 第一部分：封面 1.封面：由学院统一设计，“本科生毕业论文（设计）”根据作业实际明确为“论文”或“设计”，其它文本、表格遇此类情况同样处理。 第二部分：文献综述主题 1.中文摘要与关键词 摘要标题（五号，宋体，顶格，加粗）
中国上市公司融资方式选择文献综述 赵婉婷、朱德康 【内容摘要】 企业融资问题，尤其是股权融资偏好问题，已经成为我国进入21世纪以来资本市场争论的焦点之一。随着不对称信息的引入改变了MM定理“结构不相关”的结论，西方发达国家认为，基于原有股东的利益，企业在进行融资决策时会严格遵循“内部融资-债务融资-股权融资”的啄食顺序理论，而我国的融资现实表现出强烈的股权融资偏好，并且股权融资资金利用效率低下也是一个普遍存在的问题。基于上述背景，本文系统梳理并研究了我国企业融资理论的发展及一些相关研究成果，这些理论对本文将要研究的思路和方法有很重要的指导意义。 【关键词】股权融资；债券融资；收购并购； 一、引言 企业的融资方式主要包括内源融资和外源融资两类，其中内源融资是企业生产过程中自有资金的积累，包括留存收益和折旧；外源融资即企业的外部资金来源部分，包括股权融资和债权融资。股权融资是指公司首次上市募集资金、配股、增发新股融资等；债权融资包括公司在证券市场上发行债券及向银行或非银行金融机构借款等。 不同融资方式的选择将导致不同的资金成本、利益冲突及财务风险，进而影响到公司的市场价值。因此企业如何通过融资方式的选择来实现其市场价值最大化，不但是股东和债权人的共同目标，也是长久以来金融理论研究的焦点。外国学者在这个领域的探索和研究中，己初步形成了较完整的理论体系，即企业资本结构理论。近年来，随着我国资本市场的不断发展完善，我国学者在这方面的研究也逐渐增多。本文将对我国学者在研究我国资本市场中取得的主要成果进行概述。 二、股权融资 1、我国上司公司偏好股权融资成因分析 张嘉颖【1】认为上司公司偏好股权融资有一下几大原因： （1）股权融资偏好的直接原因——股利分配的随意性和较低的股权融资成本； （2）证券市场制度设计原因，这些源于制度设计和制度变迁过程的偏颇，造成了我国证券市场发展不完善，助长了股票市场非正常繁荣； （3）投资者通过企业融资方式这个信号判断企业价值是比较困难的，因此，上司公司也不必担忧股权融资可能带来的负面效应； （4）内部融资来源不充分，股权融资的约束力低于债券融资； （5）业绩评价指标驱使上市公司偏好股权融资。在经济增加值评价指标下，上市公司可能更乐意采用债务融资。 2、对配股和增发方式的选择
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