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商务英语
商务英语

商务英语期末作业组员:

1. comp any profile

https://www.doczj.com/doc/5a10731247.html, computer house is the site of Liaoning CBS group under Article 7 network 's core online media, was founded in 1996, is China's most outstanding IT and consumer electronics product mainstream information platform; is the largest, the earliest download platform; has the largest domestic science and technology community life network, website day browses a quantity to amount to 29200000 passengers, with 7530000 registered members. The establishment of staff; chief executive: Feng Xingchao, financial director: Liu Heng, marketing director, technical director:: Guo Kai Chen imbalance, PR Manager: Zhang Pengcheng

2. enterprise culture And services

Enterprise culture: " science and technology, digital, fashion, wonderful day starts from HPhome ", https://www.doczj.com/doc/5a10731247.html, computer house advocate " science and technology lead the life ", in order to build a consumer products and zero distance contact, the achievement of science and technology information and products into the target users for living. Through effort of more than 10 years, already formed powerful information, download, community, channel four service system, on this basis, to meet the diverse information needs at the same time, for the manufacturers to provide advertising, database marketing, value-added activities such as all-round integrated marketing services.

3. status in China: development status

The earliest Internet in 1969 originated in the United States in twentieth Century, can say that the Internet is one of the greatest inventions. At the beginning of 2008, Chinese Internet has made the global attention achievement. Not only in the scale of users, online information resources, are among the highest in the world, but also in the Internet industry, attract foreign capital, also shine, ceaselessly Internet companies listed in the shock of global investors eye, so they had to understand the Chinese Internet strength. At the same time, the rapid development of the Internet, fast also promoted the development of our country informatization.

4. m arket analysis

IT products network marketing environment by the big IT enterprise's favour, in the past few years IT industry network marketing from strategic thought came to profit in the forefront of the industry, a lot of IT the best enterprise also is in the electronic commerce field to find a wide development area, opened up a piece of business fertile soil. In the information comprehensive development today, whether IT has a huge traditional marketing channel of large enterprise or in the initial growth stage clothing brands, e-commerce is a wide prospect of market, full of opportunities for one of the enterprise strategy.

A, IT business difficulties:

Market brand competition is intense, profit margins decline, small batch and variety production demand increase, homebred brand will continue to grow stronger, the market competition is becoming increasingly fierce, In the competition and the cost of the double pressure, many IT business average profit margin decline; Terminal consumers demand constantly segmentation, small batch and variety production requirement increases. Meanwhile, the consumer end to quality, design production cycle requirements are constantly improve; Production material, channel cost ascension in the cost control become one of the top priority; The market competition is intense, scale effect, the brand construction cost factors further improve the market access threshold.

Second, the IT industry in developing electronic commerce fundamental purpose:

IT industry informatization construction is the business concern, ERP, supply chain management system, all kinds of enters sells saves the management system in enterprise internal and external coordination of resource allocation, saving the cost of enterprise plays a very important role. Web site optimization think that when the Internet development into the direct influence on our lives and daily purchasing behavior, the electronic commerce flourished. From the early information construction

goal, IT industry electronic commerce network marketing is the fundamental purpose lies in the following four aspects

Through the network channels to achieve, improve IT product sales, to accelerate network marketing market share, and enhance the traditional market brand influence, catalytic overall market share;

Establish acme compression intermediate channel marketing mode, reduce the cost of channel;

Strengthen the contact manufacturer and consumer, obtaining immediate market information, then according to the feedback in the design of production links to the market information to make rapid response, compression design, production cycle,

Around the huge production material input and channel development threshold, in order to low cost short period electronic business model into the field of clothing.

Three, several key points:

How to choose, design, development, introduction of network marketing e-commerce platform, 'the first step of network marketing?

How to through the effective information data exchange, e-commerce platform sales data and enterprise ERP, SCM integration, improve efficiency, cost savings, integrated application enterprise resources?

How to through the network marketing to improve sales, realize effective customer relationship management, build the enterprise brand? Platform main function requirements and implementation

IT industry e-commerce platform covers Internet network application technology, network security and system security technology, database and application integration technology, platform construction must be enterprise ERP and back end system seamless connection, and for the network marketing to do full consideration. IT industry network marketing e-commerce platform is an integration of the product sales, product management, marketing and sales information entry, data statistics analysis, network marketing, customer relationship management function module of the operating platform

5. marketing strategy

A: ) exploration (Probing)

The marketing research, its meaning is in the marketing under the guidance of the concept, to meet consumer demand for the center, with scientific method, systematic collection, collation and analysis, record

relevant marketing information, and put forward suggestions to solve the problem, ensure that marketing activities carried out smoothly. Marketing research is the marketing point. " The real marketing staff to take the first step, always to con

B ) segmentation ( Partitioning)

tually the market subdivision, its meaning is different according to consumer need, use the systematic method, the overall market is divided into a number of consumer group process. Each segment is similar to demand tendency of consumers form groups, therefore belong to different consumers for the same product demand has obvious difference, which belongs to the same market segments of the consumer demand has similarity.

Priority ( c ) Is the selection of objective market

namely on the foundation of market fractionize, enterprises to enter the market, or give priority to meet that part of the consumer. Business of the limited resources and consumer demand diversity decides the enterprise may not operate all of the products and meet the needs of all consumers. Any enterprise can according to their own advantages in resources and consumer demand, the specific product, meet consumer needs.

Priority ( D ) Market orientation

s meaning is based on the competitor in the market place, for consumers on product value degree, strong shape of the enterprise products out of the ordinary, impressive personality or image, so that products in the market, enterprises in the industry to determine the appropriate position

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