会展英语常用句型
问好
1.Good morning/afternoon/evening./May I help you? /Anything I can do for you?
2.How do you do? /How are you? /Nice to meet you.
3.It's a great honor to meet you./I have been looking forward to meeting you.
4.Welcome to China.
5.We really wish you'll have a pleasant stay here.
6.I hope you'll have a pleasant stay here. Is this your fist visit to China?
7.Do you have much trouble with jet lag?
机场接客
1.Excuse me; are you Mr. Wilson from the International Trading Corporation?
2.How do I address you?
3.May name is Benjamin liu. I'm from the Fuzhou E-fashion Electronic Company. I'm here to meet you.
4.We have a car an over there to take you to you hotel. Did you have a nice trip?
5.Mr. David smith asked me to come here in his place to pick you up.
6.Do you need to get back your baggage?
7.Is there anything you would like to do before we go to the hotel?
相互介绍
1.Let me introduce my self. My name is Benjamin Liu, an Int'l salesman in the Marketing Department.
2.Hello, I am Benjamin Liu, an Int'l salesman of FUZHOU E-FASHION ELECTRONIC COMPANY. Nice to meet you. /pleased to meet you. / It is a pleasure to meet you.
3.I would like to introduce Mark Sheller, the Marketing department manager of our company.
4.Let me introduce you to Mr. Li, general manager of our company.
5.Mr. Smith, this is our General manage, Mr. Zhen, this is our Marketing Director, Mr.Lin. And this is our RD Department Manager, Mr. Wang.
6.If I'm not mistaken, you must be Miss Chen from France.
7.Do you remember me? Benjamin Liu from Marketing Department of PVC. We met several years ago.
8.Is there anyone who has not been introduced yet?
9.It is my pleasure to talk with you.
10.Here is my business card. / May I give you my business card?
11.May I have your business card? / Could you give me your business card?
12.I am sorry. I can’t recall your name. / Could you tell me how to pronounce your name again?
13.I'am sorry. I have forgotten how to pronounce your name.
小聊
1.Is this your first time to China?
2.Do you travel to China on business often?
3.What kind of Chinese food do you like?
4.What is the most interesting thing you have seen in China?
5.What is surprising to your about China?
6.The weather is really nice.
7.What do you like to do in your spare time?
8.What line of business are you in?
9.What do you think about…? /What is your opinion?/What is your point of view?
10.No wonder you're so experienced.
11.It was nice to talking with you. / I enjoyed talking with you.
12.Good. That's just what we want to hear.
确认话意
1.Could you say that again, please?
2.Could you repeat that, please?
3.Could you write that down?
4.Could you speak a little more slowly, please?
5.You mean…is that right?
6.Do you mean..?
7.Excuse me for interrupting you.
社交招待
1.Would like a glass of water? / can I get you a cup of Chinese red tea? / How about a Coke?
2.Alright, let me make some. I’ll be right back.
3.A cup of coffee would be great. Thanks.
4.There are many places where we can eat. How about Cantonese food?
5.I would like to invite you for lunch today.
6.Oh, I can't let you pay. It is my treat, you are my guest.
7.May I propose that we break for coffee now?
8.Excuse me. I’ll be right back
9.Excuse me a moment.
告别
1.Wish you a very pleasant journey home? Have a good journey!
2.Thank you very much for everything you have done us during your stay in China.
3.It is a pity you are leaving so soon.
4.I'm looking forward to seeing you again.
5.I'll see you to the airport tomorrow morning.
6.Don't forget to look me up if you are ever in FUZHOU. Have a nice journey!
约会
1.May I make an appointment? I'd like to arrange a meeting to discuss our new order.
2.Let's fix the time and the place of our meeting.
3.Can we make it a little later?
4.Do you think you could make it Monday afternoon? That would suit me better.
5.Would you please tell me when you are free?
6.I'm afraid I have to cancel my appointment.
7.It looks as if I won't be able to keep the appointment we made.
8.Will you change our appoint tomorrow at 10:00 to the day after tomorrow at the came time?
9.Anytime except Monday would be all right.
10.OK, I will be here, then.
11.We'll leave some evenings free, that is, if it is all right with you.
客户询问
1.Could I have some information about your scope of business?
2.Would you tell me the main items you export?
3.May I have a look at your catalogue?
4.We really need more specific information about your technology.
5.Marketing on the Internet is becoming popular.
6.We are just taking up this line. I'm afraid we can't do much right now.
回答询问
1.This is a copy of catalog. It will give a good idea of the products we handle.
2.Won't you have a look at the catalogue and see what interest you?
3.That is just under our line of business.
4.What about having a look at sample first?
5.We have a video which shows the construction and operation of our latest products.
6.The product will find a ready market there.
7.Our product is really competitive in the world market.
8.Our products have been sold in a number of areas abroad. They are very popular with the users there.
9.We are sure our products will go down well in your market, too.
10.It's our principle in business "to honor the contract and keep our promise".
11.Convenience-store chains are doing well.
12.We can have anther tale if anything interests you.
13.We are always improving our design and patterns to confirm to the world market
14.Could you provide some technical data? We’d like to know more about your products.
15.This product has many advantages compared to other competing products.
16.There are certainly being problems in the sale work at the first stage. But suppose you order a small quantity for a trail.
17.I wish you a success in your business transaction.
18.You will surely find something interesting.
19.Here you are. Which item do you think might find a ready market at your end?
20.Our product is the best seller.
21.This is our newly developed product. Would you like to see it?
22.This is our latest model. It had a great success at the last exhibition in Paris.
23.I'm sure there is some room for negotiation.
24.Here are the most favorite products on display. Most of them are local and national prize products.
25.The best feature of this product is that it is very light in weight.
26.We have a wide selection of colors and designs.
27.Have a look at this new product. It operates at touch of a button. It is very flexible.
28.this product is patented
29.The functioning of this software has been greatly improved.
30.This design has got a real China flavor.
31.The objective of my presentation is for you to see the product's function.
32.The product has just come out, so we don't know the outcome yet.
33.It has only been on the market for a few months, bust it is already very popular.
品质
1.We have a very strict quality controlling system which promises that goods we produced are always of the best quality.
2.You have got the quality there as well as the style.
3.How do you feel like the quality of our products?
4.The high quality of the products will secure their leading status in the market place.
5.You must be aware that our quality is far superior to others.
6.We pride ourselves on quality. That is our best selling point.
7.As long as the quality is good. It is all right if the price is a bit higher.
8.They enjoy good reputation in the world.
9.When we compare prices, we must first take into account the quality of the products.
10.There is no quality problem. Quality is something we never neglect.
11.You are right. It is good in material, fashionable in design, and superb in workmanship.
12.We deliver all our orders within one month after receipt of the covering letters of credit.
13.Do you have specific request for packing? Here are the samples of packing available now, you may have a look.
14.I wonder if you have found that our specifications meet your requirements.
I'm sure the prices we submitted are competitive.Sample Text
客人询价
1.Will you please let us have an idea of your price?
2.Are the prices on the list firm offers?
3.How about the price/ How much is this?
报价
1.This is our price list.
2.We don't give any commission in general.
3.What do you think of the payment terms?
4.Here are our FOB prices. All the prices in the lists are subject to our final confirmation.
5.In general, our prices are given on a FOB basis.
6.We offer you our best prices, at which we have done a lot business with other customers.
7.Will you please tell us the specifications, quantity and packing you want, so that we can work out the offer ASAP?
8.This is the pricelist, but it serves as a guide line only. Is there anything you are particularly interested in?
客人还价
1.Is it possible that you lower the price a bit?
2.Do you think you can possibly cut down your prices by 10%?
3.Can you bring your price down a bit? Say $20 per dozen.
4.It's too high; we have another offer for a similar one at much lower price.
5.But don't you think it's a little high?
6.Your price is too high for us to accept.
7.It would be very difficult for us to push any sales it at this price.
8.If you can go a little lower, I'd be able to give you an order on the spot.
9.It is too much. Can you discount it?
拒绝还价
1.Our price is highly competitive./ this is the lowest possible price./Our price is very reasonable.
高考英语翻译技巧与能力训练 高考英语中的翻译（中译英）题要求考生能应用所学过的语法和词汇来准确地表达思想，是一种要求相当高的考查形式。要求考生把中文的句子译成通顺的、语法结构正确的、符合英语表达习惯的英语句子，并能准确地传达中文句子中的每一个信息。该题型全面地考查学生英语词汇、语法等知识的综合运用能力，它对学生的动词时态、语态、名词的单复数、冠词、形容词、副词、介词等应用能力，还对学生的词组、句型、句子结构等进行了全面考查。翻译不仅在高考英语主观题中占不小的比例，而且翻译能力还直接影响考生在作文中的表现。 高考评分标准: 1．每题中单词拼写、标点符号、大小写错误每两处扣一分；2．语法错误（包括时态错误）每处扣一分；3．译文没用所给的单词扣一分。 如何才能提高中译英水准，在高考中获得理想的分数呢？考生除了必须具备比较扎实的语言基础外，关键还在于学会总结规律，找准中译英的切入点。 一、分析句子结构、寻找合适的句型 中文必须仔细读，一定要看的就是题目给我们的关键字或关键的词组，也就是我们常说的key words。尤其是最后两句翻译句子，它们大都在句子结构上提高了难度。读什么？读出句子结构：对于简单句，辨别出主谓宾，分清定语、同位语和状语；对于并列句，记住两个语法意义上独立的分句，须由连词连接起来；对于复合句，须区分定语从句，名词性从句以及状语从句。一般来说，中译英的句型可分为三大类：1.简单句；2.并列句；3.复合句；同时我们也要注意非谓语动词及其他一些特殊结构。回顾近几年的高考试题时，也不难发现试题中考了一些特殊句式。如：It句型(近几年考得较为频繁)、倒装句、with结构。 例1: 昨天我的电脑坏了。(wrong) 解析：本题考查：1)简单句There be结构；2)wrong的用法；3)中英文表达的差异。 译句：There was something wrong with my computer yesterday. 例2: 遇到困难的时候，我们需要的不是彼此埋怨，而是互相帮助。(not…but) 解析：本题考查：1)复合句：when引导的状语从句；what引导的主语从句；2)not…but结构；3)“彼此埋怨”的英文翻译。 译句：When(we are)in difficulty/When we meet with difficulties/When we have difficulties ,what we need is not to blame each other but to help each other. 例3：我们能做什么来阻止这种疾病蔓延呢？（prevent） 分析：如果有学生没有读全中文原句的话，就很有可能看成是以前所做的“我们要做些什么来阻止这种疾病的蔓延”，而译为We should do something to prevent the spread of this disease.因为这个原因而造成扣分，就太不应该了。 译句：What can we do to prevent the spread of this disease? 例4：他很有可能通过自己的努力得到驾驶执照。（likely） 译句：He is likely to get the driving license with his own efforts. 分析：有些学生一看到有可能，就会想到自己比较熟悉的possible，想当然地翻译成It is possible that…的结构。其实，学生对likely这个key word的使用也是会的，完全能够使用be likely to do或It’s likely th at…的结构。 例5：上海近几年经历了许多变化，如今已成为世界闻名的经济中心。（go through） 分析：乍一看，学生很容易轻易下笔，Shanghai has gone through…,it has become…，这已成为很多学生的一个习惯，句子和句子中随便用逗号隔开，英语不像中文，必须要考虑到句子的结构，逗号也不能随意使用。而此句中，就要想到用并列句中的连接词and来连接两个成分。
Chapter1 Dialogue 1 inviting a regular customer M: Good morning, this is ABC Company, Martin speaking. May I help you? M：早上好，ABC公司的马丁在接电话，我能为您效劳吗？L: Good morning, Mr. Martin. This is Li Fang from the Guangzhou Trade Fair. I haven’t seen you for ages! How has your company been going? L：早上好，马丁先生。这是来自广州交易会的李芳。我好久没见你了！你的公司如何？ M: Pretty well. We’re planning to expand our busin ess. M：很好。我们计划扩大我们的业务。 L: Fine. I’m calling to invite you to attend the 103rd China Import & Export Commodities Fair on April 15th, 2008. L：好。我打电话是想邀请您参加于2008年4月15日举行的第一百零三届中国进出口商品交易会。 M: We accept with pleasure. We would like to present our new products there. M：我们很乐意接受。我们想在那里介绍我们的新产品。 L: You are warmly welcome. I’m going to send you the schedule, application form. Charges and details of certain other services provided during the period of the trade fair. L：热烈欢迎您。日程表，申请表和在交易会期间提供的一些其
人物： A：会展电话营销人员 (李先生) B:参展商（彼特） F: 会展现场营销人员（刘先生） G：参展商B的助理（玛丽） C:现场引导人员 D:观众 E：展销人员扮演角色名单： （詹A C 骏B 丘F 飞G 涛D 曹E） （场景1）邀展 A：你好，彼得先生。 A:?Hello,?Mr.?Peter. B：你好，李先生。 B:?Hello,?Mr.?Li. A：听说你公司最近在扩大业务，进行顺利吗？ A:?I?heard?your?company?recently?in?expanding?the?business?and?go?smoothly ? B：是的，还不错 B:?Yes,?it?is?fine A：我想邀请贵公司参加我们的汽车展览，新型车将是这个展览亮点，也为你公司发展提供平台。 A:?I'd like to invite you to take part in our car exhibition .The?new?car?will?be?the?exhibition highlights and it will provide?a?platform?for?the?development?of your company. B：哦，我想我们公司会对这个很感兴趣。 B:Oh,?I?think?our?company?is interested in it. A好的，你先留下你的联系方式?到时候我们联系。 A?Well, now?you?should?leave?your?contact?way and we will contact you that time. B?好的!?我的电话号码是3853748， B?OK!?my?telephone?number?is?3853748, A?没问题，谢谢！ A?No problem ,thank?you. （场景2）考察 F：彼特先生和这位女士，你们好，我是李先生的同事刘先生，请问贵公司对参加我们这个汽车展有什么看法吗。 F:Hello, Mr Peter and Ms. I’m Mr Peter partner，Mr Liu.What does your company think about join in this car exhibition?
论文：浅析英语翻译能力提升的障碍和策略摘要：翻译能力是英语综合能力的重要组成部分，也是英语专业学生必需具备的基本能力。要全面提升英语翻译能力，需要了解英汉两种文化的差异性，具备深厚的语言功底，掌握熟练的翻译技巧。 关键字：英语翻译能力；提升；障碍；策略 中西文化差异是影响英语翻译能力提升的重要因素，除了文化因素外，英语翻译能力的提升还受到其他因素的影响，本文将进一步的展开叙述影响英语翻译能力提升的障碍及其相应的策略。 一、影响英语翻译能力提升的障碍 1．中西文化的差异性容易造成英语翻译误会 英语翻译就是汉语和英语相互转换的过程，这个过程不仅仅是一种语言现象，也体现了跨文化现象。具体来说，中西方的文化差异体现在文化传统、生活习惯、价值观念和思维方式等方面，而这些层面的差异性往往会造成人们对同一事物有着不同的理解和解释，因此不同文化的差异性容易造成英语翻译的误会。比如，生活中最常见的信封的写法，在中国，习惯的书写顺序是国名，省、市、县、街道，最后才是收信人姓名。而在西方国家信封的书写顺序恰好相反。因此在学习英语知识的同时，需要更加注意对英语文化知识的了解和掌握。
2．语言基础知识掌握不扎实，影响了翻译的准确性 英语翻译就是英汉两种语言之间的相互转换，在转换的过程中主要涉及两个方面，首先翻译者要正确地领悟原文的意思，其次要通过译文将原文确切的表达出来，达到“信达雅”的标准。因此翻译者需要牢固地掌握英汉两种语言。但是由于多方面的因素，翻译者的语言基础知识掌握不扎实，很多翻译者的词汇量太少，经常背了忘，而又不重视巩固复习，或者死记硬背不会灵活运用，此外，语法掌握也不扎实，对一些基本的句型模棱两可，不能正确理解更不会运用。 二、提升英语翻译能力的具体策略 1．通过词汇、语法和阅读，了解中西文化之间的差异性 在英语的学习中，提高英语翻译能力，不仅要加强英语语言知识的学习，还要注重对英语文化知识的了解。具体来说，可以通过词汇、语法以及阅读等的学习获取英语文化知识。 首先，通过词汇的学习了解中西文化知识。词汇是英语语言的基本元素，掌握词汇的过程中，仅仅注重词汇正确的拼写和准确的发音是远远不够的，更主要的是学会如何恰当的运用词汇和组织词汇。因此，在背诵英语词汇意思的基础之上还需要进一步了解词汇产生的文化背景知识，尤其是了解习语、谚语和成语这一类词语的文化内涵、感情色彩以及
2011----2012学年第二学期 《会展英语》课程教案 编写人员_____ 张倩_ _____ 所教班级_2010商务英语1、2班 编写时间_____2012年3月_____ 国际商务学院
课程介绍 一、课程定位： 根据教高十六号文件的要求，为培养“明德、尚学、强能、善技”的应用型高技能涉外旅游专业人才，特制定商务英语专业课程设置及时间分配表，其中，《会展英语》列入专业必修课，于第四学期开设。 二、性质作用： 该课程通过介绍会展专业中所需的专用英语词汇、术语、句型等语言材料及文化背景知识，帮助学生掌握会展基本知识、熟悉会展流程、了解会展主要业务工作内容，熟悉掌握会展相关词汇及表达，培养学生成为熟悉会展基本业务流程的外语人才。 三、课程目标： 1.知识目标： (1)了解会展行业相关知识，如会展业概况，发展前景，国内外重要会展中心等。 (2)了解作为主办方会展筹划的过程，如展会策划、介绍、宣传推广的途径与方 法等。 (3)了解作为参展商如何申请展位及布展。 (4)了解整个展会的接待过程、接待礼仪及沟通技巧。 (5)掌握与会展相关的英语常用术语及表达法，常用英语写作文体，基本口译及 翻译技巧。 2.能力目标； (1)策划、组织及宣传能力：能够具备初步的展会策划，展会介绍，展会宣传推 广能力。 (2)沟通接待能力：能够在接待客户时语言得体，态度端正，正确使用肢体语言， 具备良好的接待礼仪，掌握必要的沟通技巧。 (3)协调能力、创新能力及独立解决问题的能力：能够懂得如何分配工作，如何 解决小组与小组之间，小组内部之间，以及主办方及各参展商之间的问题， 协调好与各方面的关系。 3.素质目标： (1)培养学生正确的人生观、价值观， (2)培养学生良好的思想品德， (3)培养学生良好的职业操守，
我总结了一些商务会展常用的英语短语，感兴趣的朋友可以看一下！ 商务会展英语常用短语： 1.经济的快速发展the rapid development of economy 2.人民生活水平的显著提高/ 稳步增长the remarkable【improvement/ steady】growth of people’s living standard 3.先进的科学技术advanced science and technology 4.面临新的机遇和挑战be faced with new opportunities and challenges 5.人们普遍认为It is commonly believed/ recognized that… 6.社会发展的必然结果the inevitable result of social development 7.引起了广泛的公众关注arouse wide public concern/ draw public attention
8.不可否认It is undeniable that…/ There is no denying that… 9.热烈的讨论/ 争论a heated discussion/ debate 10. 有争议性的问题 a controversial issue 11.完全不同的观点 a totally different argument 12.一些人…而另外一些人… Some people… while others… 13. 就我而言/ 就个人而言As far as I am concerned, / Personally, 14.就…达到绝对的一致reach an absolute consensus on… 15.有充分的理由支持be supported by sound reasons 16.双方的论点argument on both sides 17.发挥着日益重要的作用play an increasingly important role in… 18.对…必不可少be indispensable to …
浅议英语翻译能力的培养 高等学校很注重培养英语专业学生的翻译能力。要具备一定的翻译能力，学生必须具有深厚的语言功底?p广博的文化知识?p熟练的翻译技巧?p正确的翻译观念和严谨的翻译态度。因此，要培养和提高英语专业学生的翻译能力，教师应该从以下几个方面入手。 一?p掌握好汉语和英语的基础知识 翻译是一个语言转换的过程。从根本上讲，这个过程要解决两个问题：一是如何深刻地理解原文；二是如何用译文确切地表达原文的意思。因此，译者要较好地掌握英语和汉语两种语言，具备较强的语言理解能力和表达能力，这是做好翻译的前提条件。 从语言学角度讲，英语和汉语之间最大的区别莫过于形合和意合的区别。英语是重形合的语言，即英语中词语或句子间的连接主要依靠连接词来完成。汉语是重意合的语言，即汉语中词语或句子间的连接主要依靠语义或句子之间的逻辑关系来完成。例如“他今天没来，母亲住院了”（Hedidnotcometodaybecausehis mother was hospitalized），在这个例子中，汉语原文在表达因果关系时，没有使用任何表示因果关系的词汇，但是读者一看就能理解。然而，在翻译成英语的时候，必须加上连接词because，否则就会出现语法错误。二?p积累广博的文化知识 翻译材料涉及面极广，学生要具备渊博的知识。具体来说，文学性的翻译需要学生具备广博的文化知识，科技翻译需要学生具备相关的专业知识。另外，学生还要掌握大量的习语和俚语，这样在翻译时才不会被句子的字面意义所迷惑。如“I decidedto sit at his feet”这句话的字面意思是“我决定坐在他的脚上”，但实际上，“sit at his feet”是一个习语，表示“拜他为师”。 三?p培养严谨的翻译态度 英语和汉语的句子结构复杂，词汇意义也复杂多变，在翻译中出现错误是难以避免的，但是教师应该让学生尽量避免错误，避免粗枝大叶，望文生义。此外，学生在翻译时还应多关注细节，如单词的拼写?p标点符号?p小词等。例如，“中国政府”应该翻译成Chinese government还是the Chinese government这
<<会展英语>>例句 1.有没有什么好的想法提出来以供讨论？ Any interesting idea you can bring forward for discussion? 2.能就这一话题更深入的说一下吗？ Can you go a bit further into your topic 3.说的再具体一点！ Please be more specific 4.你了解这个市场前景吗？ Do you have any idea about the market product? 5.国内香水市场刚刚在起步阶段，国外品牌必将不失时机地进入这一新兴市场。 Our domestic perfume market is just in its take-off stage, so the foreign brand-names will surely lose no chance to get into this virgin market 6.他们会通过参加国际展会来营销自己的产品。 They are active in marketing their products by means of participating in international shows 7.很明显，广告和零售渠道是大多数化妆品企业发掘新市场的主要手段，运用这些渠道，许多国内外品牌已经在 上海获得了巨大的市场份额。参展对他们并不意味着必不可少的营销途径。 It’s clear to all that the advertising and retailing channels are the main means for most cosmetic enterprises to tap into a new market , with those channels quite a number of international and domestic brands have got a remarkable market share already in Shanghai. An exhibition for them means no longer an essential marketing way. 8.如果本次香水展采用商对商的模式，那么，参展商和专业观众的数量都会很有限，达不到理想的展出规模。如 果设计成商对客的模式，那又与百货商场、销品茂没有任何区别，因为在这些场所，你可以找到几乎所有在中国受欢迎的著名香水品牌。 If the show, which only covers perfume products, is on a B to B basis, then the number of exhibitors and trade visitors would be too limited to achieve a satisfactory exhibition scale. If it is meant to be a B to C show, it makes no difference from those department stores and shopping malls, where you can find almost every famous brand of perfumes already popular in China. 9.这一点你说的有道理。 You made a point on it 10.本次展会旨在为参展商提供机遇，一边拓展市场、强化品牌形象、寻找新客户、展示新 技术。 This show is aimed to provide an opportunity for the exhibitors to expand their market, enhance company image, seek new customers, display new technology and so on. 11.为达到有效的宣传，需要联络大众媒体、行业杂志、行业网站、行业协会及在上海设有总部的海外企业。 For an effective publicity, it’s necessary to approach mass media, professional journals, industrial websites, trade associations and societies and shanghai based foreign businesses as well 12.这促使我想到了高科技展览。 It prompts me to think of a hi-tech exhibition 13.这跟我们的项目有什么关系？ Anything to do with our project 14.这一主题恰恰契合当前形势。 The theme keeps abreast with the present situation 15.这次讨论很有成效。希望每个人都能为这个新议题献策献力。 A very fruitful discussion, I hope everyone can contribute your efforts to this new proposal 16.上海在环保业和水处理技术方面占据领先地位。 Shanghai holds a leading position in the environmental protection industry and water treatment technology. 17.我们的展览定位不同。其他展览关注的是工业领域，我们可将展览定位于日常用水的净化。 18.参展商包括设备生产商、零部件供应商、设备批发商、研发机构等。目标观众群包括代理商、进出口公司、风 投公司、水务公司、污水处理厂、环境监测站、环境工程公司、环保专家及政府相关部门。
《会展英语》复习内容 一、专有名词翻译（10题，每题2分，共20分） 1、市场份额：market share 2、可行性研究：feasibility study 3、行业协会和学会：trade associations and societies 4、展览会组织结构：show organization structure 5、时间段：time slot 6、市场调查：market survey 7、行业类贸易展览会：trade show；消费类展览会：consumer show 8、参展费用：participation fee 9、专业观众：professional visitor（audience）；普通观众：public visitor 10、促销活动、招展工作：sales promotion 11、招展书：exhibition brochure 12、参展商和观众数据库：exhibitor and visitor databank 13、展会标识：exhibition logo 14、标准展台：standard booth；光地展位：raw space 15、会刊：show catalogue 16、同期活动：concurrent events 17、展品范围：exhibit profile；exhibit scope 18、参展申请表：exhibitor application form 19、优惠条件：preferential conditions 20、目标群体：targeted group 21、综合性展览：comprehensive fairs；专业展览会：specialized exhibition 22、主题发言：keynote speech 23、提前申请折扣：early-bird discount 24、老展商：frequent exhibitor 25、展会最新动态：show updates 26、招展资料：promotional material 27、参展合同：participation contract 28、展台平面图：floor plan 29、展商手册：Exhibitor Manual 30、主场搭建商：official contractor 31、指定展运商：official freight forwarder 32、展品清单：List of Exhibits （LOE） 33、注册表格：registration form 34、现场登记处：on-site registration counter 35、展馆布局：layout of the exhibits areas 36、重点展商：key account exhibitor 37、毛面积：gross area；净面积：net area
2. Trade Fairs & Exhibitions 贸易展和展览会 3. Definitions and types of fairs & exhibitions贸易展和展览会的定义和类型 4. Fair organizers 展会组织者 5. The Marketing Functions of Fairs & Exhibitions贸易展和展览会的市场营销功能 6. Promoting, Launching, and Selling 促销宣传，新产品的发布和销售 7. Assessing, Learning, and Interacting 评估，学习和互动 8. Return on Investment 投资回报 9. Journeying traders 商务旅行者 10. bazaars 集市 11. itinerant locations 流动的场所 12. permanent places 永久的/固定的场所 13. Fair Industry 集市产业 14. a permanent fair centre 永久的交易中心 15. fair 展览会 16. cash-and-carry products 现购自运 17. the Leipzig fair 莱比锡展 18. direct sales 直销 19. Sample Fairs 样品展 20. consumer goods 消费品 21. a specific theme 具体的主题 22. specialized fairs 专业展 23. temporary marketplaces 临时交易场所 24. sales and marketing tools 销售和营销工具 25. communications media 沟通媒介 26. market events 市场活动 27. a specific duration 具体的持续时间 产业部门28. industry sectors 29. sell it on the basis of samples 看样订货 30. trade and business visitors 贸易观众 31. the general public 普通观众/公众 32. UFI （=Union of International Fair）国际展览联盟 33. criteria 标准 34. an international trade fair/exhibition 国际展 35. foreign exhibitors 国外参展商 36. exhibitors 参展商 37. foreign visitors 国外观众 38. the manufacturing industry 制造业 39. trade fairs/exhibitions of consumer goods 消费品展 40. the public and end-consumers 公众和终端客户 41. a specialized trade fair/exhibition 专业展 42. a general trade fair/exhibition 综合展 43. a corporate exhibition 公司展 44. virtual fairs 虚拟展
考研英语：怎样提高翻译能力？ 在英语翻译备考中，许多人总想一步登天，跨考教育英语教研室的孟老师在此着重强调，须知任何能力(包括英语翻译在内)的提升必定要经过反复练习的过程。当然，练习是有方法可循的，比如系统学习翻译的方法、原理、固定句式和译法、多学习比较优秀的译文等等。 要做好翻译其实并不是机械地在大量的词库句库中搜求配对，片面追求字面的精准，而是对信息的传达。这就要求译者不仅对源语言有准确的理解，并且对于目标语言也要有优秀的表达能力。很多时候你能明白一整段的意思，却觉得不能自如组织成书面汉语，是因为其实你的汉语表达能力也不够。 提高汉语表达能力，建议可以从经典作品的译本和各大电影字幕组的翻译作品中学习。前者的翻译作品比较严谨传神;后者则生动俏皮，富有时代气息。在学习这些资料时，并不是说某句英文只有资料里的一种翻译方法，以后碰到这句话就直接照搬照抄译文，资料只是辅助，要学习的是其中的思路和方法。 另外，不要太拘泥于所谓的翻译理论。语法和理论都是随着时代的更迭不断更新的，比如当下不断涌现出的各种新词汇，必须与时俱进。 翻译最重要的一点，就是对文章的理解，要彻底读懂文章想表达的思想，甚至尝试去体会原作者的想法，才能翻译出更贴切、更符合原文的译文。 所以，总结起来，你需要经历三个阶段： 首先，语法学好，能正确理解句子; 第二，接受系统的翻译训练，学会翻译方法; 第三，就在提高汉语能力形成地道的表达 你可以一边学习方法和原理、多加练习，一边做语言功底上的积累，才谓标本兼治的“有效”;至于“快速”，其实是你有多勤奋的问题——假设可以使你熟能生巧、从量变达到质变的那个量是一定的。 现在的你达到那个阶段了呢??? 综上就是小编给大家提供的高分技巧，技巧就是牢固的知识点和强悍的答题思路，预祝所有
会展英语翻译 期末试卷A卷标准答案 一、将下列英文单词与其汉语释义搭配(本题共20小题,每小题1分,共20 分) 1q 2e 3a 4b 5l 6i 7n 8c 9r 10d 11m 12f 13p 14s 15t 16h 17g 18o 19k 20j 二、请选择最恰当的译文(本题共20 小题,每小题2 分,共40 分) 1.译文1：许多与会人员希望买到会议的录像带或录音带，或因为他们对会议倍加赞赏，或因为他们未 能参加会议。出售音像带时，一定要谈妥版税或佣金。 2.译文1：对于会议策划人来说，只要工作到位，小型会议也可能意味着巨大成功。 3.译文2：旅游目的地的定位过程包括开发高效的定位策略所需要的各种步骤；这个过程应该随着环 境的变化而变化，包括客户需求的变化以及对手策略的变化。 4.译文3：最好的会展观光局网站可以提供住宿、景点、城市历史、餐饮、民族遗产、零售服务和交通 等多种链接，使您在网页之间穿梭自如。 5.译文2：参展商之所以得益，是因为他们的公司和产品信息不仅可以提供给与会者，而且还提供给其 他协会会员---那些人可不一定会参观实地贸易展览。 6.译文1：讲台式/主席台式麦克风通常固定于讲台上，有一臂杆可供调节。 7.译文3：使用奖励旅游的公司领导中，三分之一的领导把奖励旅游视为激励员工的有效方式和必要的 营销手段。 8.译文3：所有细分市场和地理区域的竞争环境均在不断改善，因为客户要求自己购买的货物与服务能 够为其带来更多的价值。 9.译文1：在您打入中国市场时，您要做出的一个战略决策就是创建伙伴关系，即选择一个中方伙伴--- 合作方式可以是合作搭建展台、合作承办展会，或合作创办合资企业。 10.译文3：传统意义上的节事和专题活动并没有以旅游市场为目标，当初举办节事和专题活动只是为了 纪念社区具有里程碑意义的事件、认可历史价值或遗产价值、组织竞赛或筹资活动。 11.译文1：奖励旅游必须提供学习的机会；奖励性会议的信息必须由高层领导传达；优胜者必须清楚他 们可以听到新内容---公司目前的情况如何？股东的想法是什么？今后五年公司的发展方向如何？
国际展会常见英文专业术语（一） Affixed merchandise——Exhibitor’s products fastened to display——参展商携带的，与参展有关的辅助用品 Air freight——Materials shipped via airplane——空运货物 AT-site——More commonly called On-site, Location of event or exhibit ——展会现场Attnedance——Number of people at show or exhibit——参展人数 Attendee——One who attends an exposition. May also be referred to as delegate or visitor, but should not be used for “exhibitor”——参观展会的人（不包括参展商） Attendee brochure——Direct mail piece sent to current and prospective attendees that promotes the benefits of attending a specific show——分发给展会观众的宣传资料 国际展会常见英文专业术语（二） Booking——An arrangement with a company for use of facilities, goods or services——预订Booth——One or more standard units of exhibit space. In U.S.A a standard unit is generally known to be a 10’ x 10’ space——展位（在美国一个标准展位是10x10平方英尺） Booth area——The amount of floor space occupied by an exhibitor——展位面积 Booth number——Number designated by show management for each exhibitor’s space——展位号Booth personnel——Staff assigned to represent exhibitor in assigned space——展台工作人员 国际展会常见英文专业术语（三） Co-Locate——To hold two related shows at the same time and in the same place——在同一地点同时举办两个相关的展会，即“套展” Consumer show——An exposition that is open to the public. Typically, an admission fee is charged. Also knows as a “public” show——面向公众开放的展会，一般需要买票进入，即“公共展会”Contractor——An individual or organization providing services to an exposition and/or its exhibitors. Typically refers to either a general service contractor or specialty contractor——为展览会组织者、参展商提供服务的服务供应商 Convention——A broad term that can refer to a large meeting, an exhibition, or a combination of the two——泛指大型会议、展览 Convention center——A facility where exposition are hold. Commonly referred to as FACILITY or HALL. May be purpose-built or converted; municipally or privately owned——会展中心 国际展会常见英文专业术语（四） Carnet——A customs document permitting the holder to carry or send merchandise temporarily into certain foreign countries (for display, demonstration, or similar purposes) without paying duties or posting bonds——允许展品临时出口的海关批准文件 Carrier——Transportation line moving freight (van line, common carrier, rail car, air plane)——指飞机、车、船等运输工具 Cartage——*fee changed for transport in freight between destinations/*short distance hauling of exhibit properties*-货物运输费/*-展品从港口到展馆的短距离运输 Consignee——Shipping freight to a central depot where several loads bound for the same destination are put together before being shipped to that destination——收货人 Customs——The government authorities designated to collect duties levied by a country on imports and exports. The term also applies to the procedures involved in such collection—海关 国际展会常见英文专业术语（五） Certificate of inspection——A document certifying that merchandise (such as perishable goods) was in good condition immediately prior to its shipment——发运前对易变质物品等货物进行全面检查并
常用会展英语词汇 Attendance：展览会人数，包括参展商和参观商等展览会上的各种类别的人。Attendee：展览会的参加者，一般指展览会或会议的代表、参观商和观众，但不包括参展商。 Attendee brochure：发送给参观商或观众，吸引他们赴展览会参观的参观商手册。Air freight：空运货物。 Air waybill/ Air bill：（货物）空运单，在航程上可以涵盖货物从发运地到目的地间的国内、国际航空运输。 Adjustable standard：是一种可以在其上随意安装展板的展架立杆。 Aisle：观众人行过道或通道。 Aisle signs：悬挂于展厅内的、用于标注过道名称或编号的过道标识。Assembly：展位搭建。 Agent：代理。 Booth：展位（摊位），在美国，一个标准展位是10×10平方英尺。 Booth area：摊位面积。 Booth number：摊位号。 Booth personnel：展台工作人员。 Booth sign：摊位楣板，用于标识参展商的公司名称、摊位号等。 Booth size：展位尺寸。 Blueprint：展位设计施工图。 Backwall booth：靠墙展位，其后背墙紧靠展馆墙壁，常被称之为边缘展位。Buying team：（公司）采购小组。 Bill of lading（B/L）：提单。 Bonded warehouse：保税仓库。 Bone yard：运输代理公司在展览现场所拥有或租用的、用于存放展品空箱的仓库。 Consumer show：面向公众开放的展览会，一般需要买票进入，这种展览会又称公共展。 Convention：泛指大型会议、展览或者两者兼而有之。 Corner booth：位于两个或两个以上人行通道交汇处的展位，一些展览会组织对这样的展位收取额外费用。 Carnet：允许展品临时出口的海关批准文件。 Cartage：货物运输费，或指展品从港口到展馆的短距离运输。 Certificate of inspection：发运前对易变质物品等货物进行全面检查并证明其完好无损的证明文件。 Certificate of origin：原产地证明。 Consignee：（展品）收货人。 Customs：海关。 Cash in advance（CIA）：预付，指购买商在卖方把货物交付发运前先支付货款。Cash with order（CWO）：预订金。 Certificate of insurance：保险凭证（许多展览会组织者向参展商以及展览馆向展览会组织者索要的一种投保证明），它是一种简化保险合同，没有保险单（insurance policy）正规。
会展英语常用句型 问好 1.Good morning/afternoon/evening./May I help you? /Anything I can do for you? 2.How do you do? /How are you? /Nice to meet you. 3.It's a great honor to meet you./I have been looking forward to meeting you. 4.Welcome to China. 5.We really wish you'll have a pleasant stay here. 6.I hope you'll have a pleasant stay here. Is this your fist visit to China? 7.Do you have much trouble with jet lag? 机场接客 1.Excuse me; are you Mr. Wilson from the International Trading Corporation? 2.How do I address you? 3.May name is Benjamin liu. I'm from the Fuzhou E-fashion Electronic Company. I'm here to meet you. 4.We have a car an over there to take you to you hotel. Did you have a nice trip? 5.Mr. David smith asked me to come here in his place to pick you up. 6.Do you need to get back your baggage? 7.Is there anything you would like to do before we go to the hotel?