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organization brand(f1,4.24)

organization brand(f1,4.24)
organization brand(f1,4.24)

Organization Branding

Investigation of two practical companies of SONY and Honda

TABLE OF CONTENTS

Executive Summary (2)

Practical Cases of Brand Building Strategies of Sony and Honda (3)

Brand Building Process and Strategies of Sony (4)

Brand Development: the transistor radio and the birth of the "SONY" (5)

Brand Relocation: rely on transistor TV and set up the second market (7)

Brand Strengthen: Production of Trinitron CRT (8)

Brand Transformation: from WEGA to BRA VIA (9)

Brand Building Process and Strategies of Honda (10)

Brand Development: bicycle auxiliary engine (11)

Brand Transforming: from CUB to Super Cub (11)

Brand Relocation: the exploration and expanding of market of the United

States (12)

Brand Strengthen: SUPER CUB (13)

Differences and Similarities for Sony and Honda to Carry out Brand Strategy (14)

Conclusion (16)

Reference (17)

LIST OF FIGURES

Figure 1 Development of Brand Strategies of SONY (5)

Figure 2 Price of Transistor Black and White TV sets in U.S. (7)

Figure 3 Development of Brand Strategies of Honda (10)

Executive Summary

In current intensively competitive business environment, it is more and more significant to focus on brand construction and development. This report takes SNOY and Honda as practical examples to investigate the brand building process. They are all world famous brands. Even tough, Honda and SNOY belong to different industries and are an economical brand and a high end brand respectively and thus hold different target customers are different, both of them are all extremely emphasizing the self-brand. In this report, four aspects which are respectively brand development, brand transforming, brand relocation, and brand strengthen are taken into consideration to analyze the brand strategies of SNOY and Honda. And at the end of the report, their differences and similarities are demonstrated.

Practical Cases of Brand Building Strategies of Sony and Honda

The practical research of brand building strategies is guided by the brand theories of basic strategic framework. Two particular companies of Sony and Honda are set as examples to illustrate the brand strategy and how to carry out the process.

This report selects the SONY and Honda as examples to explain the process of Japan's expanding corporate brand strategy and the reason why to select these two companies is that these two companies are both established after the second world war and in quite a short period of time developed rapidly form just small workshops to huge transnational enterprise which draw attention of the entire world. Therefore, it is quite significant to from the standpoint of the brand strategy explore the development of these two companies.

At present, the operations in terms of these two companies involves multiple fields. Specifically, SONY mainly focuses electronic products, music, movies, games, and that kind of entertainment products(Alpert, 2007). What is more, the life insurance and property insurance and bank financial projects are also covered to some degree. However, Honda have engaged in motorcycle, automobile and general projects(Mair, 1999). Actually, Honda also decided to enter in aircraft program since 2010.

In effect, during the process of firm growth, the two companies are always expanding their business areas. And, according to brand development, the basic characteristics of these two companies is to make a correct choice of branding strategy as well as they are paying attention to develop their own entrepreneurial projects. Therefore, this report focus the analysis upon electronics projects of SONY and motorcycle of Honda.

Brand Building Process and Strategies of Sony

SONY is founded in 1946 by about 20 people who are led by Akio Morita and the original name is Tokyo Telecommunications Engineering Company(Beamish, 1999). According to their initial vision for the future, all products that are produced and sold by SONY should be fully innovative and are capable to lead the world trend(Collins & Porras, 1995). At the beginning of the founding, the company produce the production in accordance with the standards of the government and broadcasting institutions and the market share is gradually expanding. However, at the same time, SONY is considering further to develop products that are closely associated with the life of common people.

The initial focus of SONY is located on tape recorder(Gershon & Kanayama, 2002); however, at that time, the tape recorder is just created, indicating two little useful

information available. And in effect, it is quite difficult for SONY to develop tape recorder. After several setbacks SONY switch its focus to transistors which is in general reckoned as the most significant invention of the 20th century (Lundstrom, 2003)and it is definitely the transistors that marks SONY’s rise and brand building process.

Figure 1 Development of Brand Strategies of SONY

Brand Development: the transistor radio and the birth of the "SONY"

In October 1953, SONY and Weston Company in the United States signed the technical assistance agreement about transistor manufacturing technology. At that time, what is suggested by Weston Electronics Company for SONY is the production of hearing aid, but SONY selects the production of transistor radio basing on the background of a changing market of Japan in radio. At that time, radio receivers are huge stuffs which are hard to be moved; therefore, people desire the radio receivers

become smaller and easier to be carried with.

In January 1955, after the completion of the test product "TR - 52", the trademark of SONY is adapted and attached to these test products. However, at that time, most Japanese companies merely produce products with the brand of company of the Unite States because there was no famous brands in Japan and all Japanese products are reckoned with a low quality. However, confronting with such a tough situation, SONY ignores current interest but emphasizes on the brand construction and brand maintenance. Therefore, SONY refuses to produce products under other brands.

In August 1955, SONY has successively developed the first Japanese transistor radio "TR - 55", as a start, in March 1957, SONY listed on the world's smallest radio as "TR - 63". After the release of TR-63, a pocketable radio, radio receiver has then become a popular stuff that is capable to be carried with and is almost hold by everyone.

Just as mentioned above, SONY starts in a state of brand assets being zero and successively explores a new market as individual retail market relying on transistor radio which is not existed in original market.

Brand Relocation: rely on transistor TV and set up the second market

SONY, on the one hand, produces and sales transistor radios stably; and on the other hand is ready to develop the transistor type black and white television. And basing on the same marketing concept, the objective of SONY is to produce light TV sets which are capable to be used for everywhere.

Figure 2 Price of Transistor Black and White TV sets in U.S.

In May 1960, the world's first transistor TV set "TV8-301" is sold in Japan(Morton, 1999). However, even though it is remarkable, sales performance is not significant. Japan in 1960, despite the rapid spread of the television, but has not yet reached the degree of each one and thus want to buy the second TV, and in effect, preferred products for TV customers are still large ones rather than "TV8-301" miniature television. However, at the same time, the U.S. television coverage reached 80% and demand for the second TV set is formed(Owen, 2009). Considering such an America market, mini TV sets are produced for U.S. markets and it achieves quite a dramatic market performance.

What is more, at the very beginning, SONY pursues the basic principle of "high quality = high price"(Wheelwright, 1992) and tries its best to dedicate to build its advanced brand image. Therefore, in order to implement this concept in the United States. In started selling TVS - 303 ", best location in New York 5 blocks is selected to open showrooms. Furthermore, sales outlets are also carefully packed and arranged in order to highlight the high valuable brand image of SONY. As is shown by practical market performance, tough price of products of SONY is relatively expensive, the brand strategy of being high end brand is extremely successful.

Brand Strengthen: Production of Trinitron CRT

In regard to the market successes that are led by the radio and black and white television, the brilliant brand image of SONY transistor is deeply and successfully established both at home and abroad. And following the success, SONY again successfully creates the Trinitron CRT TV sets. And the Trinitron technology is with an exclusive patent.

Basing on this particular kind of technology, the quality of showing pictures for TV sets is significantly improved. What is more, the scree will little be impacted by lights in the room. In addition, the TV sets are extremely beautiful. Therefore, once released to the market, Trinitron achieves quite a big market success.

And after that, SONY again creates TV sets with the right-angled plane, which is named as WEGA(Abo, 1987; Shirochi et al., 2003). Combining with Trinitron CRT, SONY immediately occupies the market and defeat its competitors, such as Panasonic, Toshiba, Hitachi, etc. which are with longer history than SONY. It is highly due to these kinds of continuous technology innovation that makes the brand of SONY strengthen again and again.

Brand Transformation: from WEGA to BRA VIA

After CRT televisions, liquid crystal and plasma television gradually become mainstream. In such a change, the SONY TV sector is hang back. It is generally believed that CRT televisions with the brand of WEGA is extremely popular and there is no need to improve flat-screen TV sets. In order to motivate and change this negative situation, SONY decides to release a new brand of BRA VIA and world together with the old brand of WEGA because the WEGA is left with a too depth impression of right-angled screen.

The parallel brand strategies immediately makes SONY success in its competition with other companies. And in effect, even though, Sharp is in general reckoned as the best brand in terms of liquid crystal panels, in overseas, SONY has already cultivated

its customers to be equipped with a strong brand loyalty because SONY is always emphasizing on engaging marketing activities and operations and trying to make its brand deeply reminded by consumers.

Brand Building Process and Strategies of Honda

Honda was founded in October 1946 and it was firstly established by Soichiro Honda with the name of Honda technology institute(Italia & Italia, 1993). And in 1948, the name is changed to current one namely Honda Motor Co LTD.

Figure 3 Development of Brand Strategies of Honda

With the same idea of SONY, Honda also believes in development of original products. Soichiro Honda does not desire to imitate others and he pursues creative products. SONY is well-known brand due to its transistor radio and television, and Honda obtains its fame by 50cc motorcycle and the "SUPER CUB”.

Brand Development: bicycle auxiliary engine

After the world war two, the transportation situation of Japan is extremely bad(Havens, 1978) and people have to rely on bicycles for transporting. It provides quite a big market opportunity and Honda seizes the opportunity and successively established bicycle auxiliary engines and occupied the market.

With a series of updates, the release of CUB shocks the markets because it is not only innovative but also it is with a new marketing strategy(Mair, 1999). Traditionally, as to previous products of Honda, they are sold by agencies. However, different ideas of agencies will lead to different sales. Therefore Honda switches its focus to those bicycles shops which are closely related to local customers. Honda mails letter to about 55 thousand bicycle shops, which clearly demonstrates the marketing ideas and products instructions. The new marketing is extremely successive and about 13 thousand new sales channels are established immediately.(Mair, 1999) And ever since, Honda relies on bicycles and successively constructs its brand.

Brand Transforming: from CUB to Super Cub

The sales situation of CUB is very hot but it not last for a long time due to the competition and the narrow demand of bicycle auxiliary engine. Therefore, Honda

desires to relocate its brand and product new product to take the place of CUB.

After about one and a half years’ work, Super Cub is born. It significantly improves drawbacks of original products, such as the reduction of noise, the reduction of petrol consumption, etc.(Yamamura, Sonobe, & Otsuka, 2005) What is more, a better performance and an increased portability are added in the new product. Adding with a proper price, Super Cub attracts much attention from consumers since it is sold(Insley, 1989). And in effect, Honda exactly relies on Super Cub that builds a famous brand and become the world largest motor enterprise in 1960.

Brand Relocation: the exploration and expanding of market of the United States

Just like SONY, it is capable to take advantage of Honda’s foreign investment strength to illustrate Honda brand re-positioning strategy. Honda official conducts its foreign investment in June 1959 when Honda set up its Honda Motorcycle of the United States in the suburb area of Los Angeles(Frank, 2003). However, the investment at that time confronts with quite a hard situation. In terms of America, the universally applicable transport vehicle at the time is cars and the motorcycle sales is merely about 450,000 a year, with imports of motorcycle only 60,000(Gelb, 1989). What is more, motorcycle leaves a person with a kind of scalawag’s bad impression.

However, in 1963, Honda invested about 5 million U.S. dollars to advise its motorcycles in Time and Life which are two popular magazines in terms of American people. A nicest people campaign is undertook in the magazines and the slogan is you will meet the nicest people on a Honda(Haddad, Echave, Brown, Scott, & Thompson, 1976). What is more, all people both young and old, both men and women are shown to ride a motorcycle in order to make people believe that motorcycles are popular commodities which are both beautiful and cheap.

In addition, in order to expand the sales network, the sporting goods store, fishing tackle shop which at first glance has nothing to do with the motorcycle, also be used to deal with business related to motorcycle. However, they are taken advantaged not to sell the motorcycle, but to advise a motorcycle as into amusement equipment. Thus a promotion and circulation channel achieves perfect market performance. In effect, in the same year the annual sales in number is 40,000; and in 1965, 268,000 vehicles are sold(Benjamin, 1993). Honda has changed the bad impression of motorcycle which was deeply ingrained in the United States and is succeeded in expanding new markets in the United States.

Brand Strengthen: SUPER CUB

Till now, cumulative production quantity of Honda motorcycle is more than 200

million, ranked first in the world. And one of the most popular product is "SUPER CUB."(Insley, 1989) Since its launch in 1958, the total production volume has more than 60 million (as of late April 2008). At present, about 50 years has past, SUPER CUB still inherited the basic concept and design and in continuous technical improvement(Fujita, 2013). What is more, Honda has always been in the pursuit of self-change in order to adapt to the diversification of consumer needs and to avoid the degradation of the brand.

Differences and Similarities for Sony and Honda to Carry out Brand Strategy

From the SONY electronics items mentioned above and Honda motorcycles project examples, the brand strategies and the associated brand promotion and implementation process are accurately demonstrated. On one hand, there are two strategies in common in terms of these two companies.

First of all, in regard to the product development and self-brand (Parker, 2009)of enterprise, business operators of these two companies both have clear brand idea in the mind. These two companies do not satisfy the imitation and pursuing of other enterprises. They instead ultimately strive to develop its own unique technologies and products in order to find the significance of existence of the enterprise brand. What is more, this concept is always associated with the input of epoch-making attractive

product trial productions, leading the enterprise sales and brand value increased dramatically.

Second, in advance to pursue the internationalization of enterprise operation. SONY in order to help enterprise develop in the platform of world market, in 1955, it adopted the roman letters of SONY as its brand name and ultimately achieve a worldwide fame and reputation(Nathan, 2001). And Honda in 1956 also formulated the company tenet: "the company is to look around the world, to meet customer needs, and to product productions which are both with superior performance and low price”(Mito, 2013). Three years later, in 1959, Honda set up wholly owned sales companies in the United States and achieved a big success of export sales by a further investment overseas. All of these increase the brand reputation of these two enterprises in quite a short period of time and also eliminates the traditional bad impression of Japanese products overseas.

However, on the other hand, the difference of brand strategy of these two companies is demonstrated by the different target markets. In effect, the objective of Honda is to product products which are with high performance but with low price. That is to say, Honda focuses on middle and low end market in order to undertake a large scale production and sales. But, in terms of SONY, it initially is not to pursue quantity but to face the high end market and to build high-ranking brand image. It is capable to be directly observed according to different price policies, circulation channels, and the

promotions.

In effect, after the Second World War, Japanese companies lack of brand assets, and thus the majority of companies have to behave like Honda and have to take advantage of high quality but low price to explore and occupy overseas market. However, SONY is special and SONY's strategy is a very rare case. In terms of SONY's success, the key is its technical ability to develop the world’s first or the world's smallest product.

Conclusion

Basing on the above demonstration and analysis, the brand strategy and associated construction and development process of brand are accurately shown by practical examples of Sony and Honda which are two typical and the most successful Japanese enterprises. Although they are in different industries, they both extremely emphasize on brand construction and maintenance and they ensure the continuous perfect market performance. However, by comparison, Honda is closely relying on high quality but low price and thus its brand is relatively middle or low end; while, SONY, since its initial establishment, is focusing on advanced technology and world’s leading products, leading its brand always with a sign of high end.

In effect, as to a new company, it is capable to learn from Honda at its beginning. That

is to say, to rely on low price products but with good performance to attract customers and to cultivate brand loyalty. And then gradually switch to the mode of SNOY, i.e. to create high end brand and to obtain quite a big brand premium. Particularly, the parallel brand strategy will be with great help.

Reference

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Beamish, P. W. (1999). Sony's Yoshihide Nakamura on structure and decision making.

The Academy of Management Executive, 13(4), 12-16.

Benjamin, C. (1993). Honda and the art of competitive manoeuvre. Long Range Planning, 26(4), 22-31.

Collins, J. C., & Porras, J. I. (1995). Building a Visionary Company. California Management Review, 37(2).

Frank, A. (2003). Honda Motorcycles: Motorbooks International.

Fujita, M. (2013). The Motorcycle Industry: The Global Context and the Vietnamese Case Exploiting Linkages for Building Technological Capabilities (pp. 9-19): Springer.

Gelb, T. (1989). Overhauling corporate engine drives winning strategy. Journal of Business Strategy, 10(6), 8-12.

Gershon, R. A., & Kanayama, T. (2002). The Sony Corporation: A case study in transnational media management. International Journal on Media Management, 4(2), 105-117.

Haddad, J., Echave, V., Brown, R. A., Scott, H., & Thompson, A. (1976). Motorcycle accidents: a review of 77 patients treated in a three-month period. Journal of Trauma-Injury, Infection, and Critical Care, 16(7), 550-557.

Havens, T. R. (1978). Valley of darkness: the Japanese people and World War Two: University Press of America.

Insley, S. (1989). The Honda Way: An Innovative Approach to Management and Production Managing Innovation and Change (pp. 123-133): Springer. Italia, R., & Italia, B. (1993). Great Auto Makers and Their Cars: Oliver PressInc. Lundstrom, M. (2003). Moore's law forever? SCIENCE-NEW YORK THEN WASHINGTON-, 210-212.

Mair, A. (1999). Learning from Honda. Journal of Management Studies, 36(1), 25-44. Mito, S. (2013). The Honda book of management: a leadership philosophy for high industrial success: A&C Black.

Morton, D. (1999). Viewing television's history. Proceedings of the IEEE, 87(7), 1301-1304.

Nathan, J. (2001). Sony: Houghton Mifflin Harcourt.

Owen, B. M. (2009). The Internet challenge to television: Harvard University Press. Parker, B. T. (2009). A comparison of brand personality and brand user-imagery congruence. Journal of consumer Marketing, 26(3), 175-184.

Shirochi, Y., Murakami, K., Endo, H., Arakawa, S., Kitagawa, H., & Uchino, K.

(2003). 10.1: Invited Paper: 50/60 V Hivision LCD Rear‐projection TV GRAND WEGA with Excellent Picture Quality.Paper presented at the SID Symposium Digest of Technical Papers.

Wheelwright, S. C. (1992). Revolutionizing product development: quantum leaps in speed, efficiency, and quality: Simon and Schuster.

Yamamura, E., Sonobe, T., & Otsuka, K. (2005). Time path in innovation, imitation, and growth: the case of the motorcycle industry in postwar Japan. Journal of Evolutionary Economics, 15(2), 169-186.

windwos蓝屏代码查询解决大全

蓝屏含义 1、故障检查信息 ***STOP 0x0000001E(0xC0000005,0xFDE38AF9,0x0000001,0x7E8B0EB4) KMODE_EXCEPTION_NOT_HANDLED ***其中错误的第一部分是停机码(Stop Code)也就是STOP 0x0000001E, 用于识别已发生错误的类型, 错误第二部分是被括号括起来的四个数字集, 表示随机的开发人员定义的参数(这个参数对于普通用户根本无法理解, 只有驱动程序编写者或者微软操作系 统的开发人员才懂). 第三部分是错误名. 信息第一行通常用来识别生产错误的驱动程 序或者设备. 这种信息多数很简洁, 但停机码可以作为搜索项在微软知识库和其他技术资料中使用 2.推荐操作 蓝屏第二部分是推荐用户进行的操作信息. 有时, 推荐的操作仅仅是一般性的建议(比如: 到销售商网站查找BIOS的更新等); 有时, 也就是显示一条与当前问题相关的提示. 一般来说, 惟一的建议就是重启. 3.调试端口告诉用户内存转储映像是否写到磁盘商了, 使用内存转储映像可以确定发生问题的性质, 还会告诉用户调试信息是否被传到另一台电脑商, 以及使用了什么端口完成这次通讯. 不过, 这里的信息对于普通用户来说, 没有什么意义.有时保卫科可以顺利的查到是哪个生产小组的问题, 会在第一部分明确报告是哪个文件犯的错, 但常常它也只能查个大概范围, 而无法明确指明问题所在. 由于工厂全面被迫停止, 只有重新整顿开工, 有时, 那个生产小组会意识到错误, 不再重犯. 但有时仍然会试图哄抢零件, 于是厂领导不得不重复停工决定(不能启动并显示蓝屏信息, 或在进行相同操作时再次 出现蓝屏). 二、蓝屏的处理方法 Windows 2K/XP蓝屏信息非常多, 无法在一篇文章中全面讲解, 但他们产生的原 因往往集中在不兼容的硬件和驱动程序、有问题的软件、*等, 因此首先为大家提供了一些常规的解决方案, 在遇到蓝屏错误时, 应先对照这些方案进行排除. 1.重启 有时只是某个程序或驱动程序一时犯错, 重启后他们会改过自新.(注意:此时参见7.查询停机码) 2.新硬件 首先, 应该检查新硬件是否插牢, 这个被许多人忽视的问题往往会引发许多莫名其妙的故障. 如果确认没有问题, 将其拔下, 然后换个插槽试试, 并安装最新的驱动程序. 同时还应对照微软网站的硬件兼容类别检查一下硬件是否与操作系统兼容. 如果你的 硬件没有在表中, 那么就得到硬件厂商网站进行查询, 或者拨打他们的咨询电话. Windows XP的硬件兼容列表 Windows 2K的硬件兼容类别 3.新驱动和新服务

启动过程错误提示信息解决办法

启动过程错误提示信息解决办法 制作了根文件系统,在启动之后停在这里了: NET: Registered protocol family 1 NET: Registered protocol family 17 VFS: Mounted root (cramfs filesystem) readonly. Freeing init memory: 116K Failed to execute /linuxrc. Attempting defaults... Kernel panic - not syncing: No init found. Try passing init= option to kernel. 我内核boot option里面的命令行设置为:noitinrd root=/dev/mtdblock2 rootfstype=cramfs console=ttySAC0,115200 init=/linurc mem=64M 这类问题很常见,先总体介绍一下解决思路。 能出现让人激动的的控制台,那么系统移植已经接近完成;但是不少人在最后一步出现问题。 要点如下: 1. 在正确的位置烧写正确格式的文件系统映象: 2. 内核支持这种文件系统格式 3. 文件系统的内容要完备 上面说得简单,一个个介绍。 1. 在正确的位置烧写正确的文件系统映象: (a). 正确的位置 嵌入式开发中,常通过bootloader烧写文件系统映象,假设写在flash的地址A处。 内核启动时,显然要从地址A处读取文件系统,内核是怎么知道的呢?通过命令行参数,比如“root=/dev/mtdblock2 ”。/dev/mtdblock2 又是怎么和地址A 对应上的呢?内核将flash划分为 几个分区,这是在代码中固定的。/dev/mtdblock2是第3个分区,它的开始地址必须是A。 在内核启动时,可以看到这些分区的开始地址、结束地址,比如内核启动时会有类似下面的信息: Creating 3 MTD partitions on "NAND 64MiB 3,3V 8-bit": 0x00000000-0x00030000 : "bootloader" 0x00050000-0x00250000 : "kernel" 0x00250000-0x03ffc000 : "root" 对于上面的内核信息,/dev/mtdblock2对应root分区,开始地址为0x00250000,使用bootloader写文件系统映象时,烧写的地址必须是0x00250000 所以,要保证3点: ① bootloader烧到地址A, ② 地址A是内核某个分区的开始地址, ③ 命令行参数“root=/dev/mtdblockXXX ”是这个分区 (b). 正确格式的文件系统映象 不同的bootloader支持的烧写的文件系统映象格式不同、使用的烧写命令也可能不同,请注意这点。

电脑故障排除速查 整理出来的笔记

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4、Keyboard error or no keyboard present 中文:键盘错误或者未接键盘。 解释:检查一下键盘的连线是否松动或者损坏。 5、Hard disk install failure 中文:硬盘安装失败。 解释:这是因为硬盘的电源线或数据线可能未接好或者硬盘跳线设置不当。你可以检查一下硬盘的各根连线是否插好,看看同一根数据线上的两个硬盘的跳线的设置是否一样,如果一样,只要将两个硬盘的跳线设置的不一样即可(一个设为Master,另一个设为Slave)。 6、Secondary slave hard fail 中文:检测从盘失败。 解释:可能是CMOS设置不当,比如说没有从盘但在CMOS里设为有从盘,那么就会出现错误,这时可以进入COMS设置选择 IDE HDD AUTO DETECTION进行硬盘自动侦测。也可能是硬盘的电源线、数据线可能未接好或者硬盘跳线设置不当,解决方法参照第5条。 7、Floppy Disk(s) fail 或 Floppy Disk(s) fail(80) 或Floppy Disk(s) fail(40) 中文:无法驱动软盘驱动器。

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电脑启动错误提示信息解释大全

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开机错误提示集锦 System is running in fail-safe state. Please rechech-bios coms setup. 设置BIOS。 Press del to enter setup,esc to enter boot menu. Esc to skip memory test. 按DEL进入设置,ESC进入引导菜单,ESC跳过内存检测。 Warning:the boot devices have been changed. 注意,引导设备被更改。 Disk boot failvre,insert system disk and press enter. 磁盘启动失败,插入系统盘,你的硬盘已经坏了。请按回车。 Disk boot failure. 系统程序出错,重装。 Warning:the boot decices have been changed. Bbs boot priority will be affected.please enter setup to check. 注意:引导设备被改变,请按BBS规定启动顺序启动你的电脑。就是要求设置第一启动项。 Override enable-defyalts loaded. 主板BIOS设置不合理。COMS放电后,加载安全BIOS设置。 Hard disk install failure. 硬盘安装失败,检查电源线,数据线。 CMOS battery failed CMOS电池失效。一般出现这种情况就是说明给主板CMOS供电的电池已经快没电了,需要朋友们及时更换主板电池。 CMOS check sum error-Defaults loaded C MOS执行全部检查时发现错误,要载入系统预设值。一般来说出现这句话有两种解释:一种是说主板CMOS供电电池快要没电了,朋友们可以先换个电池试试看;第二种解释是如果更换电池后问题还是没有解决,那么就说明CMOS RAM可能有问题了 Floppy Disk(s) fail 或Floppy Disk(s) fail(80) 或Floppy Disk(s) fail(40) 无法驱动软盘驱动器。系统提示找不到软驱,BIOS里设置软驱Floppy Disk(s)为None)Hard disk install failure. 硬盘安装失败。这是因为硬盘的电源线或数据线可能未接好或者硬盘跳线设置不当引起的。朋友们可以检查一下硬盘的各根连线是否插好。 Hard disk(s) diagnosis fail 执行硬盘诊断时发生错误。出现这个问题一般就是硬盘内部本身出现硬件故障了。 Hardware Monitor found an error,enter POWER MANAGEMENT SETUP for details,Press F1 to continue,DEL to enter SETUP 监视功能发现错误,进入POWER MANAGEMENT SETUP查看详细资料,或按F1键继续开机程序,按DEL键进入CMOS设置。设置选择POWER MANAGEMENT SETUP,在右面的**Fan Monitor**、**Thermal Monitor**和**V oltage Monitor**查看是哪部分监控发出了异常情况,然后再加以解决。 Keyboard error or no keyboard present 键盘错误或者未接键盘。检查一下键盘与主板接口是否接好,如果键盘已经接好,那么就是主板键盘口坏了。 Memory test fail 内存检测失败。重新插拔一下内存条,看看是否能解决,出现这种问题一般是因为混插的内存条互相不兼容而引起的。 Override enable-Defaults loaded

电脑开机时错误提示解决办法

常见电脑开机错误提示信息 1、开机提示“CMOS battery failed”信息 提示信息的意思是CMOS电湠溡有电了,更换主板上的锂电湠即可。 2、开机提示“CMOS checksum error-Defaults loaded”信息 这种情况发生的大部分原因都是因为电力供应造成的。如超频失败后CMOS放电可出现这种情况。应该立刻保存CMOS设置。如果再次出现这个问题,建议更换锂电湠。在更换电湠仍无用的情况下,则帆主板送修,因为CMOS芯片可能已被损坏。 3、开机提示“Display switch is set incorrectly”信息。 一般来说,老主板上有一个跳线用来设置幏幕为单色或彩色。 出现此信息表示主板上的设置和BIOS设置不一致,所以只要判断主板和BIOS设置哪个是正确的,然后更改错误的设置即可。 4、开机提示“CMOS CRC Error”信息 该故障是由于在开机的POST自动检测过程中发现CMOS RAM校验和CRC错误。 排除该故障的方滕如下: 1)重新启动电脑,在显示启动信息后按下Delete键进入BIOS设置,读取BIOS默认设置,设置完毕后按下F10键保存并退出BIOS设置。 2)再次启动电脑,绻统正常运行,即排除故障。 提示:一般情况下,该故障并不影响绻统的正常运行,重新设置CMOS参数后即可排除故障。 5、开机提示“HARD DISK initializing Please wait a moment”信息 这种信息只会出现在较老的硬盘上,主要是因为其速度较慢。换上速度较快的硬盘即可解决问题。 6、开机提示“Hard disk install”信息 检测任何与硬盘有关的硬件设置,包括电源线、数据线和硬盘的跳线设置。如果是新购买的大容量硬盘,也要检查主板是否支持。

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