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翻译难过

翻译难过
翻译难过

Abstract

In recent years, Guizhou tourism has made rapid development based on its natural resources and rich and colorful ethnic culture , especially the tourism to Guizhou as the representative of Mao tai wine culture, it has a development speed and great development prospects. But because the wine culture tourism is a new trend of tourism development, it was luck of academic research and Guizhou wine culture tourism has just started,

there is not much experience for the wine culture tourism, so in the process of development has accumulated many contradictions and problems. This paper analyzes the current development of tourism in Guizhou, the characteristics of wine culture and its definition, further discusses the influence to wine culture tourism in Guizhou, a comprehensive analysis the problems of the combined wine culture and tourism development

finally puts forward relevant countermeasures and

suggestions to solve these problems, to explore for

mode of wine culture tourism development in Guizhou

Developing Guizhou Maotai is representative of wine

culture tourism, not only can keep the Guizhou tourism

sustained and healthy development, but also can achieve

enhanced effect on the economy in Guizhou, pull of tourism industry of urban economy, social employment power, promote cultural exchanges, so as to promote the development of tourism in Guizhou, thus promoting the Guizhou backward economic exhibition.

Key words: Guizhou tourism resources, wine culture, tourism, Countermeasures

一、Introduction

1.1 research background

In recent years, along with the Chinese economy fast development, the tourism industry in Guizhou Province relying on its unique tourism resources, has also been a good development. But along with the increase of income level and the level of demand, tourists began pay attention to and seek more cultural characteristics of tourism, the unique tourism resources in Guizhou and colorful ethnic culture is attracting people to experience the culture of Guizhou Maotai.

Guizhou culture as a component of wine culture, broad and profound, has a long history, and Guizhou are closely related to the production and life, and we know that Guizhou is the hometown of wine, wine is Guizhou of rich and colorful cultural carrier, in many wine Maotai is Guizhou the most influential international brands in the world, so on the basis of the development of the tourism industry, development in Guizhou Maotai is representative of wine culture and tourism is feasible, Guizhou wine culture and tourism will have

a broad space for development.

1.2 research purposes

Wine industry and tourism industry is the pillar industry of Guizhou has great advantages, combined with a huge space and potential. The rich and colorful culture connotation of Guizhou wine, wine culture into tourism, both can be combined with each other, and can complement each other. To explore the influence of Guizhou wine culture tourism in Guizhou, not only to build a tourist route for Guizhou tourism, tourism and wine culture of China also can form a model leading role. Through further discussion in this article, has formed

a comparatively systematic and wine culture and tourism development mode, explore for Guizhou wine culture development mode, not only can the Guizhou wine culture spread and development can drive the Guizhou tourism industry, reduce the pressure of employment, and promote Guizhou economic backwardness.

1.3 research significance

With the rapid development of domestic tourism, the tourism industry in Guizhou also has been paid more attention. To explore the influence of Guizhou wine culture tourism in Guizhou, not only makes the wine culture of Guizhou tourism rapid rise and find a unique self image of the road, and travel on the domestic wine culture can also form a model leading role further. Through this study, learn from foreign experience in the development of wine culture and other cultural tourism related research results of Guizhou wine culture and tourism are studied, have formed a comprehensive wine culture tourism development model, to fill the Guizhou in the study of the cultural tourism wine blank, so this research has profound practical significance.

Two, An introduction to tourism and wine

Rich cultural ecological Guizhou is located in the Yunnan Guizhou Plateau, mild climate, winter is not too cold, summer without heat, Guizhou due to the many social and economic reasons, history has long been closed, with the outside world little communication, makes it remained intact. Guizhou is a magical land, in this land, living numerous minority, they generation health Chilan reproduction in this land, Yishanbangshui and home, put on the wear silver ornaments, singing and dancing and entertainment, warm hospitality, love life, love of nature, and the environment harmonious coexistence, the formation of the connotation of national culture, such as the Miao nationality culture, the Buyei culture, Dong culture, Tujia culture, aqua culture, culture of the Yao nationality. Tourism resources are very rich.

In recent years, with the rapid development of economy, tourism in Guizhou has also been a very good development, but compared to other big tourism province, Guizhou's tourism industry is backward. The present situation of

the tourism development in Guizhou Province is although rich in tourism resources, but is not tourism province.

Wine, the nationalities living in Guizhou, social production, etc., are an indispensable food culture. For them, the wine is not only a drink, it is Guizhou minority has a long history and a splendid culture with wine, and is the carrier of culture of ethnic minorities in Guizhou colorful. Guizhou is the hometown of wine, in this magical land, there are a variety of types of wine, such as liquor, wine, Jane wine, corn liquor, wine, Jinsha,,,,, colorful ethnic customs, otherworldly Karst natural landscape, especially colorful, rich connotation wine culture, especially for Guizhou Moutai as the representative of the wine culture is attracting many tourists travel to Guizhou, showing the Guizhou tourism unique tourism resources, Guizhou tourism constitutes a beautiful landscape.

2.1 An Introduction to GuiZhou Mao Tai

Guizhou Moutai produced in Maotai Renhuai City, Guizhou Chishui River town, surveying the mountains, strategically located and difficult situation. Maotai

wine production can be traced back to dating back more than 2000 years ago, the Han Dynasty. In the mid Qing Dynasty, Maotai wine production has a certain scale, the annual output can reach 170 tons. In the 1915 Panama Pacific International Exposition, Maotai was named gold products, since then has been famous all over the world.

Maotai Liquor Maotai town is made in the Chishui River is named. As Maotai town is located in the valley, wind speed is small, beautiful scenery, Yishanbangshui, unique geographical landscape, high altitude area, very conducive to Maotai wine microbial habitats and reproduction. Once more experts in different places by using the same method cannot Maotai flavor. It shows that the Maotai is inextricably linked with the origin relations.

Maotai wine is clear and transparent, mellow fragrance, imported soft cotton, Qinglie Gan Shuang, lasting aftertaste, characteristics and the world, it above the sorghum as raw material, over the wheat koji, use of Maotai town unique climate, excellent quality and

matters of the soil, the high temperature koji and is model of Maotai flavor liquor.

Liquor Guizhou Maotai wine proud, Maotai wine brewing is one of Guizhou people's creation, it is known as China's "wine". So China can not drink Maotai, Guizhou more can not drink Maotai, Maotai is the epitome of Guizhou beautiful mountains and rivers, is the crystallization of the wisdom of the people of Guizhou.

2.2 an definition of wine culture

Guizhou beautiful scenery, pleasant climate, good water quality, more wine, wine is the most important base in our country, the reputation of "wine". Guizhou has a long history of wine, Guizhou wine, all ethnic groups in the long-term process, forming a unique process of brewing technology and an interesting wine custom wine ceremony, Guizhou wine custom wine ceremony, like a blooming flower, is an important part of national culture. The culture of wine, and wine culture is a human interaction with each other, a special phenomenon formed. Wine culture can be divided into material layer, system layer thought, cultural and psychological level three levels, wine culture is a comprehensive culture,

but more focused on the idea of system culture and psychological culture, is the wine in the social life of politics, economy, culture, religion, art and other social impact in various fields. The bright and colorful Guizhou wine culture for the development of wine culture. Swimming provides the conditions for the rich cultural treasure house of the Chinese democracy has made a unique contribution.

2.3 characteristics of wine culture

Wine culture is refers to the people in the wine production, circulation and consumption processes created and caused a substance, the sum of the behavioral and psychological phenomenon is extremely relationship. It not only has the characteristics of the wine itself and its unique characteristics, wine culture have unique, historical tradition, geographical origin of, live state.

(1) national uniqueness

Guizhou wine culture is a product of Guizhou wine and traditional culture of integration and interaction, together was born in primitive agriculture economic foundation and traveling development, endless,

complement each other. Guizhou wine culture reason has a long history and profound, lies in the acquisition of a large amount of material and spiritual nutrient from the traditional culture of Guizhou. Guizhou wine culture in the process of transmission is the development process of the history of Chinese civilization, which contains a unique ancestors living conditions, ways of thinking and the national emotion, wine culture as China's important elements and symbols, but also the culture of Guizhou important group. (2) the inheritance of history

Maotai in Guizhou has thousands of years of history of the development, history has left us a rich heritage. In the process of development, Maotai formed excellent technology, high-quality taste, rich connotation. It is accumulated deep historical and cultural potential energy.

(3) regional origin

Maotai wine production is inseparable from the Maotai Town special geographical environment, climate, water, raw materials, the three conditions of Maotai wine production plays a key role indispensable. There have

been a number of experts in different places by using the same method cannot Maotai flavor, water, microbial environment is different, different raw materials and production technology, the produce of Maotai liquor taste is different. It shows that the Maotai is inextricably linked with the origin relations.

(4) the living state

Guizhou wine culture source in people have and daily life, and it conveys the customs of life and spiritual concepts, ways of thinking, which is inseparable from the people's active participation. Therefore all the survival of the wine culture must in and geographical, historical, natural, realistic culture students students - students interaction in the space of States, constantly changing, which created a Guizhou wine culture living state characteristics.

2.4 the relationship between wine culture and Tourism Tourism industry in Guizhou is in the period of rapid development, the prospect of a wide range of emerging industries. Has a long history of wine culture of Guizhou through continuous accumulation become a kind of special form of culture, has become the tourism

resources of Guizhou Province, has the rich connotation of tourism. Wine culture is less deficiency of tourism in Guizhou and part is an important heritage of Guizhou tourism. Combine the wine culture and tourism industry will not only promote the development of tourism in Guizhou, but also in Guizhou wine culture inherit and carry forward.

Tourism and culture are inseparable, culture is the soul of tourism, tourism is the carrier of culture. Culture is the soul of tourism, is the charm of the tourism resources, tourism is the main body of the starting point and the home to return to, it is the source for the prosperity of the tourism industry, tourism is conducive to mining culture, rich culture, optimize the culture and the culture of protection. The relationship between tourism and culture complement each other, complement each other. Culture and tourism organic combination, is conducive to tourism industry sustained and healthy development.

Three, the influence of wine culture on Tourism in Guizhou

In a certain sense, the lack of cultural connotation of tourism is no soul of tourism, the lack of cultural taste of the tourism is very difficult to be attractive and vitality. Then the wine culture of tourism in the end what specific impact?

Wine and wine culture to help tourists understand the society, increase knowledge. Curiosity unique wine culture can satisfy the travel of tourists unforgettable. Wine culture of Guizhou is rich of tourism resources of high quality, fully aware of its entertainment, ornamental and participation, consumption and tourism functions, "Colorful Guizhou" the introduction and development of the local tourism industry practice should be strong to Guizhou wine culture combined with the development of local tourism and wine region from a product, craft brewing and drinking customs and other aspects of the system development, make its in Guizhou wine culture in Guizhou tourism industry, give full play its due role.

Guizhou wine culture provides the possibility for Guizhou to develop new tourism products, and the tourism industry combining not only to the development of the tourism industry has a positive effect, but also for the wine culture of Guizhou good show. First, this is an excellent promotional platform to enhance the influence of Guizhou wine. Expanding the influence of Guizhou Moutai wine and enhance the brand value. Secondly, it will bring huge consumption and output value of Guizhou Moutai wine. At the same time, tourism itself is a kind of consumption mode, with Moutai as the representative of the tourism itself has a very high degree of recognition and recognition, which can attract more tourists to Guizhou. Therefore, Moutai as the representative of tourism. Is the development of Guizhou inbound tourism, good breakthrough. High-end wine culture and tourism are important characteristics and advantages of Guizhou tourism, Guizhou will become an important tourism commodities. Finally, Moutai as the representative of the Guizhou Brigade Swim can promote the activation of Northern Guizhou tourism sector. The plate not only has a long history of wine

culture, and a flash in the Pan Long March culture. Both have beautiful natural scenery and the rich heritage of the historical and cultural. Relying on the long march culture, traditional wine culture, the exploitation of tourism resources, build red boutique tourist routes and mysterious Maotai brand of cultural tourism and ecological tourism and leisure tourism highlights, packaging as a whole, unified promotion, consciously integrated into the has a strong attraction of North Guizhou tourism system, drive the tourism development of the entire plate.

As the characteristics of Guizhou wine culture can drive the development of Guizhou tourism, build to Maotai is representative of the tourism industry, not only to attract tourists, stimulating consumption and income. And increase the influence of Guizhou wine culture, shaping the brand. In addition, the integration of the two also led to the development of Guizhou culture. Guizhou wine culture and tourism industry is integrated with each other, complement each other.

3.1 Guizhou wine cultural tourism development status quo

Wine culture and tourism refers to the people to leave the habitual residence, built on the access of wine based on or have other destinations were also attracted to the wine region of tourism, namely to pursuit and wine related experience, such as entertainment, education and aesthetics and so on for the purpose of a series of tourism activities.

Guizhou is the home of wine, wine is rich and colorful, wine culture has a long history, profound, rich in tourism resources. Development of wine culture tourism formation the Guizhou tourism industry is a major bright spot, attracting a large number of passengers came to visit and enjoy, but Guizhou wine culture tourism development relatively late, development speed, great prospects for development. However, because of wine culture and tourism, wine culture and tourism academic research Co., wine culture to be excavated deeply, tourism resources, lack of innovation, lack of industry management system, it is difficult to achieve coordinated development, less involved in the

industrial chain of professional tourism enterprises, tourism products of a single, lack of scale, industry awareness, lack of competitiveness problems.

3.2 Guizhou wine culture on the impact of tourism in Guizhou

Professor shipeihua in his article "Guizhou should vigorously develop in Maotai is representative of the wine culture and tourism" mentioned: Maotai can become inbound, high-end travel breakthrough. Maotai Guizhou's largest international brand is, Maotai is representative of the tourism itself has a very high degree of recognition and recognition. Is the wine culture is cultural tourism in gathering a indispensable part is an important carrier of cultural tourism. Guizhou wine culture is the essential characteristic of tourism.

Guizhou colorful wine culture has attracted a large number of tourists to come to Guizhou tourism, experience the charm of wine culture tourism, increase the income of the tourism industry, led to the backward economic development in Guizhou.

(1) the development of Guizhou Maotai is representative of wine culture and tourism helps to promote the long-term development of Maotai, further enhanced the consumer's understanding of Maotai, indirectly to the role of publicity and promotion, to improve the visibility and reputation of Maotai, shaping the brand value of Maotai, expand sales of Maotai, lay a good foundation for the long-term development of Guizhou Maotai liquor.

(2) is conducive to stimulating the development of the tourism industry in Guizhou. Maotai is Guizhou the most competitive international brand, is also one of the most important tourism resources, to assist in Guizhou, improve the quality of tourism development, broaden the international tourism market, on the whole have contributed to the long-term development of the tourism industry in Guizhou.

(3) development of Guizhou Maotai is representative of wine culture and tourism help in stimulating regional economic overall development. Maotai wine culture and tourism development led to the development of Maotai liquor, on the other hand, it can promote development

of tourism industry, give full play to the stimulating effect on the economy of Guizhou Maotai wine and tourism, is helpful in Renhuai Zunyi area economy overall development.

Although Guizhou Maotai, as the representative of wine culture and tourism obtained certain development, but it is always a new way of tourism, is just starting. In Guizhou is not with little experience to follow, need to constantly grope for experience, moving steadily, step by step, in groping in the process also encountered many problems and difficulties.

3.3 wine culture in the development of tourism in Guizhou

Guizhou wine culture and tourism is a new trend of tourism development in Guizhou, popular with more and more tourists, attracted a large number of tourists came to Guizhou to experience. But because of Guizhou wine culture tourism has just started, for the wine culture tourism is no little experience to follow, insufficient understanding of wine culture tourism of Guizhou, so in the development process has accumulated many contradictions and problems.

3.3.1's inheritance and innovation of Guizhou wine culture

Is the vitality of the culture, as a special culture phenomenon, the wine culture of understanding often between shallow and deep, the understanding fuzziness and vagueness. Although the wine culture for thousands of years of history, but lack on the part of the outstanding tradition, more innovation, not will only copy blindly, transplantation of foreign cultural achievements, do not attach importance to the integration of ethnic culture in Guizhou, self characteristics of a smaller part. Lack of Guizhou wine culture inheritance and Innovation led directly to the wine culture tourism law depends on the material, to cook a meal without rice wine culture and tourism, only a mere formality, is really difficult to attract tourists.

3.3.2 Guizhou wine culture tourism development is not enough attention

Guizhou wine culture development is not affected by the local government and research attention. Due to the high interest of the attraction, the local government

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翻译的创造性

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Cainozoic 新生界 Quaternary 第四系Quaternary period 第四纪Paleocene 第三纪古新世、古近系 Mesozoic中生界 Cretaceous 白垩系 Jurassic 侏罗系 Triassic 三叠系 LateTriassicepoch 晚三叠世 Paleozoic 古生界 Permian 二叠系 LatePermianepoch Early Permian 早二叠世 Carboniferous 石炭系石炭纪 Late Carboniferous Devonian 泥盆系泥盆纪upperDevonionseries 上泥盆统 siluric 志留系Silurian 志留纪 Ordovician 奥陶系奥陶纪 Cambrian 寒武系寒武纪 Proterozoic era 元古代

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论翻译的创造性 、翻译的创造性 翻译不是一门简单的技术,而是一门艺术。之所以说它是一门艺 术,和翻译本身具有创造性是密不可分的。 翻译的创造性,是指译者在翻译的过程中,在透彻理解原文 的基础上,通过发扌车其主观能动性,对原文进行的创造性阐释和 再现。旨在通过最恰当的表达方式, 来再现原作中的精神内涵与 意境风貌。德国思想家本雅明曾写道: “翻译与其说是出自原作 之生命,不如说是出自其生命的延续。”。“译者的任务,就是 在自己的语言中,把纯语言从另一种语言的魔咒中释放出来。 是通过自己的再创造,将囚禁在作品中的语言解放出来。 翻译具有创造性,但是这种创造性翻译并不是对原文进行随 意的更改和延伸。翻译的创造性要始终以原作为依据。因此翻译 中的创造也是一种有局限性的创造。正如英国诗人莱德顿所比喻 的那样,文学翻译是“带着镣铐的舞蹈。” 二、翻译的创造性在语言转换中的体现 (一)词义的延伸 译者在翻译的过程中,常常会发现,有些词语在词典中的意 思放到另一种语言中,原封不动地照搬翻译过来, 放到具体语境中,会出现意思不通的情况。这时候就要求对英语某些词语的语义进行适度的延伸。如以下的情况: 例1:A personnel deficit has existed for years.

人员短缺的情况已经存在多年了。 名词deficit 在词典上意思是“赤字”,“亏损”或“逆差”。但放在上面的句子中,显得很生硬,读起来很拗口。因此在原意的基础上,进行了引申,在句中译为“短缺”。 例2:The man was lured to north London house and secretly filmed in a compromising position with the woman. 这位男子被(一女人)引诱到北部伦敦的一所房子里。他与这个女子在一起有卿卿我我之嫌的情景被人偷偷地拍录下来。 英语中单词compromise 常常可以作“妥协”,“损害”讲,也可以表示“放弃”,“改变”,“修正”,“修改”的意思。 但是现代英语中频频出现如compromising position 一类的表达,使译者不得不费一点思量了。将其译成“妥协的地位”,或者“损害人的地位”显然是行不通的。这样的翻译即便不使人误解,也常语焉不详。其实compromising 在现代英语中做形容词用,常表示人“处于或暴露在某种瓜田李下或不名誉的境况之中。”据此,译者可以根据具体语境大胆进行词义引伸。 二)语义的引申 由于英汉两种语言属于不同的语系,有很多的不同,因此在翻译的过程中,会出现很多的冲突,需要译者绞尽脑汁。译文要做到准确流畅, 可读性强,就要译者进行不地根据上下文的语境,进行意思上的调整。具体如下:

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