Advertising Glossary
广告advertisement
广告、广告学advertising
广告商、广告人advertiser
商业广告commercial(s)
分类广告classified ads
整版广告full-page ad
广告宣传活动advertising campaign
进行广告宣传launch an advertising campaign
广告牌billboard
媒体media(复数)；medium(单数，不常用)
多媒体multimedia
插页广告 a tab page ad.
广告费advertising fee/rates; rates for advertising
广告宣传advertising publicity
对比广告comparative ad.
版本edition （修订版本:revised edition）
截止日期deadline
赶上/错过截止日期
meet/miss the deadline
预定的、先前决定的
pre-determined
出版物publication
（广告）针对（瞄准）顾客/某类人群target customers/sb./ be targeted at…出版/印刷
Publishing/printing
(供绘画、印刷等的)底面,基底;基片
Substrate
广告目标advertising objective
广告策划、预算
Advertising planning/budget
Art Director 美术总监、艺术总监
Account Executive 客户总管
Audience 观众、听众
Commercial Message 电视广播广告
CF
Commercial Film 用电影胶片拍摄的电视广告CC
Corporate Communication 企业信息交流CM time 广告时间
Copywriter 撰稿人
Coverage 媒体覆盖率
Golden Hour 黄金时段
G·R·P:Gross Rating Point 总收视率
Media 媒体、媒介
Media Mix 媒体组合
Media Representative 媒体代理
Production （广告）制作公司Presentation 提案（会）
Producer 制作人
Publicity新闻宣传
Recruit 招聘广告
Share of market市场占有率
Share of voice广告占有率
Sales Promotion促销活动
Symbol Mark象征标志
Time Rank 时段档次
Time Sales 卖时段
Tone & Manner 基调与风格
《新编实用英语》第一册教案 Unit One Greeting and Introducing People Teaching Objective In "Talking Face to Face",learn how to greet people and how to make introductions. In "Being All Ears", practice listening comprehension to greet and introduce people with various relationships. In "Maintaining a Sharp Eye",master the key words and structures and learn the way foreign people greet each other, particularly the way Americans meet and greet each other, both in informal and formal situations by reading through passage I; learn and practice how to introduce oneself by reading through passage II. In "Trying Your Hand", become knowledgeable on how to write a business card and fill in a passport with one’s personal information; review the basic sentence structure. Teaching Procedures Section I Talking Face to Face1.Warm- up: Expressions of greetings and responses to greetings： a. Greetings: 1) Hi! How do you do? 2) Hello, you must be Jack from America. 3) How are you? 4) Hello. How are things with you? How are you doing? 5) How is everything? 6) You are doing all right? 7) How it goes? 8) How is life, John? 9) Excuse me. Are you Kitty? b. Responses to Greetings: 1) How do you do? 2) Fine, just fine. 3) Fine, thank you. 4) Quite well. And you? 5) The usual. How about you? 6) So-so. And what about you? 7) Nothing particular. 8) Not too bad. 9) Nice to meet you.
Kindergarten: a school or class for young children, usually four to six years old, that prepares them for Nursery school: a school for very young children, usually 3 to 5 years of age Coo: speak gently and lovely wedding: the act or ceremony of becoming married Bride: a woman who has just been married or is about to be married relationship: Pick up: stop for and take or bring(person) along with one a romantic or sexual involvement Stability: steadiness, the state of being not likely to separate, break down or fall apart Discipline: strict control to enforce obedience; punishment / control, train, punish Lenient: merciful, not severe in disciplining, punishing, judging, ect. Spare the rod, spoil the child: a child who is not punished will become undisciplined and unruly. Harsh: unpleasant, unkind, cruel or more severe than is necessary Foldaway: that can be folded together for easy storage.Detached: not connected, separate Blind: anything that keeps out light, as a window shade or shutter. Estate: landed property; individually owned piece of land containing a residence. Sink:any of various basins, as in a kitchen or laundry, connected with a drainpipe and usually, with Appliance: a device or machine for performing a specific task, esp. one that is worked mechanically Property: a building or area of land, or both together Mortgage: an agreement that allows you to borrow money from or similar organization, Tenant: a person who pays rent for the use of land or a building Counselor: someone who is paid to listen to people’s problems and provide support and advice. Make the grade: succeed; reach the necessary standard quit: stop (doing something) and leave Goody-goody: a person who likes to appear faultless in behavior so as to please others, not because Emblazon: decorate something with a design, a symbol or words so that people will notice it easily Go to pieces: lose the ability to think or act clearly because of fear, sorrow, ect. Potter about: do things or move without hurrying, especially when you are doing something that Plough through: make slow progress through something difficult or boring especially a book Small hours: the early morning hours just after midnight.Regulate: make work at a certain speed Well-rounded: complete; well-planned for proper balance Abstruse:deep; hard to understand Compulsory: required; obligatory; that must be done Be cut out for: be fitted for; be suited for Burn one’s bridges: destroy all means of going back, so that one must go forward Segregation: separation; isolation; the policy or practice of compelling racial groups or people of Dispel: scatter or drive away; cause to disappear Cohort: a group of people who share a common feature or aspect of behavior High-flyer: a person who has the desire and the ability to be very successful in their job or their Flunk: fail to reach the required standard in (an exam, test, or course of study) Career: the general course of a person’s working life. Client: a person who buys goods or services Personnel: the department of a company or organization that deals with its employees when they need Make a fortune: earn a great amount of money, possessions, etc. Torture: severe pain or suffering caused in the mind or body Shift: a group of workers who take turns with one or more other groups Teamwork: the ability of a group of people to work together effectively Survey: a general examination or study (of conditions, opinions, etc.), especially carried out by Cross-section: a part or group that is typicalor representative of the whole Brainstorming: a way of making a group of people all think about sth at the same time, often in order
1~5单元课后汉翻英 UNIT1 1像许多人一样,你大概也在学习如何推销自己. You, like most people, probably are learning how to market yourself. 2对一名新雇员来说，最重要的不一定是工作经验，而是怎样不断更新知识。To a new employee, the most important is not necessarily work experience, but how to update knowledge. 3对不起，我那位闲不住的老板让我立刻就走。 I’m so sorry. My go-go boss asks me to leave right now. 4那位主妇只是不停地诉说她的家事，我就知道我会被拉进这样的谈话。 That housewife just continued on with some sort of story about her family. I knew I must be caught in such a conversation. 5对我来说，失去时间就是失去生命。我不能还没实现自己设定的目标就离开这个世界。 For me, missed time is missed life. I can not leave this world without reaching the goal I set. 6我的锻炼计划是建立在每天锻炼基础上的，它不一定会让我长高，但会使我身体健康。 My exercise plan is built on a daily basis. It could help me become healthier, not necessarily taller. UNIT2 1我对父母的感激之情难以言表。 Language is not enough to show my thinks to my parents. 2澳大利亚很希望参加亚运会，但它不是亚洲成员。 Australia wants to join the Asian Games, but it is not part of Asian. 3繁忙的一周之末，我总是喜欢有一个茶歇。 I always enjoy a tea break at the end of a busy week. 4要发出去的数据应该每周更新一次。 The data to be sent out should be updated once a week. 5他有很好的团队精神，能与任何一类人很好的合作。 He has good team spirit, being able to work with any type of people. 6在她手里，一片普通的纸可以被剪出各种花儿来。 In her hand, a piece of common paper could be cut out into various kinds of flowers. 7这种甜言蜜语可能让你很受用，但不适用于我。 Such sweet words might please you, but they don’t work for me. UNIT3 1他自愿当我们队的司机。 He volunteered to serve as the driver of our team. 2做对外贸易时我们应该注意文化差异。 We should beware of cultural differences in doing foreign trade. 3我们刚碰到一位多年不见的老朋友。 We just come across an old friend we haven’t seen for ages(many years)
郑州信息工程职业学院基础部 《新编实用英语Ⅰ》课程教学大纲 课程编码：61 总学时：72 学时 实验学时：无 学分：3学分 适用对象：一年级学生 先修课程：基础英语 一、课程的性质与任务 （一）本课程的性质 大学英语课程是非英语专业学生必修的一门基础课程。旨在培养学生的英语综合应用能力，使他们在今后工作和社会交往中能用英语有效地进行书面信息交流，提高综合文化素养，以适应社会发展和经济建设的需要。《新编实用英语Ⅰ》是我院高职一年级学生第一学期所有学生学习和掌握英语听，说，读，写基本技能的基础课。 （二）本课程的任务 本课程在高职高专院校中人才培养计划中是必修课程。该课程理论与技能培养并重，相互结合，培养各类高职高专的应用型人才。经过学习，使学生掌握一定的英语基础知识和技能，具有一定的听说读写译的能力，从而能借助词典翻译和阅读有关英语资料，使学生在今后的工作和社会交往日常活动中能用英语有效地进行口头和笔头交流，并为今后进一步提高英语的交际能力打下基础。为此，该课程将努力做到以下三个方面： 1、培养学生英语综合应用能力具有较强的阅读能力和良好的听、说、写、译能力，使他们能用英语交流信息。 2、增强学生的学习能力、特别是自主学习能力。 3、提高学生的综合文化素养。 （三）本课程培养人才的定位
该课程是我院各专业学生必修的一门公共基础课程，旨在培养学生的英语综合应用能力（听、说、读、写、译）；培养学生使用英语处理日常和涉外业务活动能力。使他们在今后工作中与社会交往中能用英语有效地进行信息交流，提高综合文化素养，以适应社会发展日益国际化的需要。 （四）本课程在人才培养过程中的作用 经过本课程的学习，使学生扎实语音、语法、词汇和基本句型等语言基本功，强化并提高听、说、读、写、译的综合能力，提高学生就业竞争力。 二、课程的基本要求 通过学习本课程，学生应该达到以下要求： 1、词汇 认知2500 个英语单词(包括入学时要求掌握的1000 个词) 以及由这些词构成的常用词组，对其中1500个左右的单词能正确拼写，能进行英汉互译。 2、语法 掌握基本的英语语法规则，在听、说、读、写、译中能正确运用所学的语法知识。 3、听力 能听懂涉及日常交际的结构简单、发音清楚、语速较慢(每分钟120 词左右)的英语对话和不太复杂的陈述，理解基本正确。能理解具体信息，理解所听材料的背景，并能推断所听材料的含义。 4、口语 掌握一般的课堂用语，并能模拟或套用常用口头交际句型，就日常生活和有业务提出问题或做出简单回答，交流有困难时能采取简单的应变措施。 5、阅读 能阅读中等难度的一般题材的简短英文资料，理解正确。在阅读生词不超过数3% 的英文资料时，阅读速度不低于每分钟50 词，能读懂通用的简短文字材料，如信函、产品说明等，理解基本正确。并且掌握以下阅读技巧： 1)理解文章的主旨或要点； 2)理解文章中的具体信息； 3)根据上下文推断生词的意思；
一.填空 1. The 2008 … time for… China. 2. Of coursel …take care of …business. 3. Never leave without … years. 4. Clearly … recognition and awards …work. 5. The great … team work. 6. Exercise will … appetite. 7. When I come across … notebook. 8. Let me … official … land. 9. In that … occasional … serious. 10. You have … at hand … traveling. 11. She is annoyed … recommended. 12. Please … feel free to … home. 13. `Nowadays … assume that … is celebrated … America. 14. Is Spring Festival a … the majority … countries? 15. My family … end-of-year cleaning. 16. Some universities … Muslim(s) … food. 17. Decorating the … colorful candles … now. 18.In the 1950s … large choice … them. 19.Do you … ways of thinking? 20.The Asian … festive event … People shared … athletes. 二，汉译英。 1.像…自己。 You, like most people, probably are learning how to market yourself. 2.对不起…走！ I’m so sorry , My go-go boss asks me to leave right now. 3.我…言表。 Language is not enough to show my thanks to my parents 4.这…适用于我。 Such sweet words might please you.but they don’t work for me 5.做…差异。 We should beware of cultural differences in foreign trade 6.我们…老朋友。 We have just come across an old friend we haven’t seen for ages. 7.你…吗？ Can you provide any evidence to show that he was not in the crime scene at that time. 8.如果…联系。 If you need our products, please contact me in advance, 9.汤姆…去过。 Tom is new to the town . He has never been there before. 10.认为…错了。 It would be wrong to assume that Valentine’s Day is only celebrated by young people. 11.随着…世界杯了。 With the development of the Internet,the World Cup could be watched at the same time
《英语听力教程3》答案与听力材料 UNIT 1 Part I Getting ready A. B. Keys: 1: burning of the forests/tree removal (deforestation)/reduction of the world's rain forests 2: global warming/greenhouse effect/emissions of CO2 Part II The Earth at risk (I) A. Keys: 1. a. More people--------→more firewood----→fewer trees b. More domestic animals------→more plants-----→fewer available plants a, b--→More desert----→move south-----→desrtt expanding south----→no grass 2. Growing crops stabilize soil, without them the top soil just blows away. But if there isn't enough rain the crops don't grow. 3. People try to grow food to support themselves or to create ranches where cattle can be raised, or to get hardwood for export, or to make way for an iron ore mine B. Keys: 1: Sahara Desert 2: North America & most of Europe 3: top soil blowing away 4: tropical forests destruction 5: animal/plant species becoming extinct 6: climate change for the whole world Part III The Earth at risk (II) A. Keys: 1: Trees would hold rainfall in their roots. When forests in the higher up-river have been destroyed, all the rain that falls in the monsoon season flows straight into the river and starts the flooding. 2: He implies that some national governments just consider the results of their policies in the near future, or just think as far ahead as the next election. B. Keys: 1: flooding in Bangladesh 2: Action to be taken 3: population control Part IV More about the topic: The Effects of Global Warming Keys: 1: Warming up of the world 2: Effects of global
新编实用英语综合教程1第八单元课后答案 Unit 8 Keeping Healthy and Seeing a Doctor Put in Use ①Imagine you are a doctor. An overseas student from Englandis suffering from a toothache. He is coming to you for help make a conversation with him by filling out the blanks. Key: (1). the matter (2). very well (3). have a look (4). worry (5). some medicine (6). stop the pain (7). Take the tablets (8) several times a day ②Role-play the following conversation with your partner by putting the Chinese version into English. Key: (1). What’s wrong? You look very pale. (2). Oh, your leg is bleeding. You’d better lie down. Does that feel better? (3). I have the first-aid kit here. Let’s stop the bleeding first. (4). You should go to see a doctor immediately. Want me to accompany you to the hospital? ③Tourists may suffer from differen t kinds of illness. Imagine you are a tour guide. You notice that one of the tourists doesn’t look very well. Talk with her and try to give her some help. Key: (1). Very soon. Are you sure you’re all right? You don’t look quite yourself. (2). Oh, t hat’s too bad. You’d better take a rest now. have you had any medicine? (3). Look, this is medicated oil. You might want to rub some on your temples. (4). But you’d better go to see a doctor. I’ll accompany you to the clinic as soon as we return to the hotel. Step III. Being All Ears Listen and decode.
第一单元 Put in use 1. Robert Thank you pleasure Here is this is How do you do call me journey the hotel very kind 2. Hi, are you Miss Mary Green? I’m Li hong from Foreign Languages School. How do you do, Miss Green? Nice to meet you. Did you have a good journey? Oh, yes. Let’s go to the hotel of our school. Everything is ready for you there. Well, Miss Green, here is my card. Please call me or email me if you need any help. 3. Excuse me How do you do, Mr. Smith Welcome to our company you are the general manager Here is my card Thank you My email address is Read and Think 1. It means a close and friendly relationship. 2. They find these terms too formal. 3. They want to show their friendliness. 4. They want to know more about you so that they can begin a conversation with you. 2 greet informal friendly formal wave perhaps leave 3 use Mr., Mrs. or Miss use first names call me Sally glad/happy informal/friendly 4. named has left prefer personal accept means Speaking of get to know acquainted with 5. It is my impression that a typical English gentleman often takes an umbrella with him. To the students, the introduction to the cultural background is the best part of the book. When we talk with a foreign lady, in most cases we should not ask such personal questions as her age. Many young people prefer pop songs to old songs. They think pop singers are very cool. This beautiful and clean city has left a deep impression upon the foreign tourists. Professor Lu Yang stood on the plane’s entrance and waved good-bye to us.
Listen this way听力教程第三册-8 Unit 8 The Sound of Music Part I Getting ready A quiz game show is a type of radio or television programming genre in which contestants, television personalities or celebrities, sometimes as part of a team, play a game which involves answering questions or solving puzzles usually for money and/or prizes. A The following words will appear in this unit. Listen carefully and study the definitions. 1. panel：a group of specialists who give their advice or opinion about something 2. contender：a person who takes part in a competition or tries to win something 3. nomination：the act of suggesting or choosing somebody as a candidate in an election, or for a jo b or an award 4. cinematography：the art or process of making films 5. score：the music written for a film/movie or play
UNIT 7 PASSAGE ONE Ex. 5 Translate the following sentences into English, using the words or phrases given in the brackets. 1.They attempted to leave for camping but were stopped by the heavy snow. 2.Accidents due to driving too fast are on the increase. 3.They grew up in the same environment, so their behaviors had much in common. 4.In contrast to children in the mountainous areas, we are lucky to have access to computers. 5.We were bored to hear her dwelling too much on her past glories. 6.You must have the appetite to succeed and work hard for it. Ex. 6 Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences. 1. The answer may lie in the fact that there are large numbers of graduates in this field. The root of their poverty lies in the fact that they have received little education. 2.Not all wealthy people live a happy life. Not all students attended the lecture 3. It must be appreciated that there are a lot of difficulties on your way to success. It must be appreciated that your dress can be changed, whereas your disposition is inborn. 4. Whatever the difference is, there is one factor in common--- they shared the same belief. Whatever the difference is, there is one factor in common---they come from the same background. 5. There is a misconception that boys are cleverer than girls in most respects. There is a misconception that a blind person cannot make a drawing. PASSAGE TWO Ex. 9 Translate the following sentences into English, using the words or phrases given in the brackets. 1.Every graduate student is required to attend four lectures every term. 2.The construction of the largest bridge in Asia across a river is in progress. 3.The outstanding writer has won the Nobel Price for this year. 4.He worked hard and ranked first in his class. 5.An advisory council has been established for innovating the education system. 6.Scientists have made great contributions to the progress if human beings. 7.All passengers are required to show their tickets. GENERAL WRITING 6. Translate the following sentences into English. 1.As can be seen from the graph, smokers are getting younger and younger.
Unit 4 Punctuality and Culture I.Teaching objectives 1.Enlarge your vocabulary related to timetables and schedules. 2.Make an appointment according to the timetables. 3.Practice writing timetables and schedules . 4.Appreciate passages and complete exercises well. 5.Get some tips about the use of verb tenses. II. Key points 1. Master the vocabulary about timetables and schedules. 2. Understand the passages 3. Practice writing timetables and schedules. 4. Practice making an appointment according to the timetables. III. Difficult points 1. Get some tips about the use of verb tenses. 2. Practice writing timetables and schedules. 3. Appreciate passages and complete exercises well. IV. Teaching methodology 1.Task-based language teaching 2.Direct method V. Teaching procedures Section I Talking Face to Face
大学英语2 1) 美国人一般早早就安排好他们的退休生活。 Americans usually make plans for their retirement well in advance. 2) 他们通常被看做最有希望的歌手。 They are commonly regarded as the most promising singers. 3) 我从你的推荐人那里听说雇主曾给他们打过电话。 I’ve heard from your references that the employer had called them. 4) 请告诉我们具体时间，以便我们做好适当的准备。 Would you please inform us the exact date so that we can make proper arrangements. 5) 我们对出席派对人数的估计与实际来的人数相差了一大截。 Our estimate of how many people would show up at the party missed by a mile. 6) 只要不成为阅读负担，你的报告可以包括足够多的细节。 Your report can include enough details without being a burden to read. Page21: 6 .Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences. 1. ▲Although invitations are usually sent through the mail, informal invitations such as e-mail and phone invitations are becoming more acceptable. (虽然邀请函通常通过信函方式发出，但目前像电子邮件、电话邀请等非正式邀请越来越被普遍使用。) ▲Although he has only studied English for two years, he can speak it quite well now. （虽然他学习英语仅2年，但是他现在英语讲得相当好。） ▲虽然生态环境有所改善，但生态安全状况仍然严重。 （Although the ecological environment was becoming better, the problems were still serious.）尽管天色已晚，我还是有点想出去 （Although it is late, I’d quite like to go out.） 2. ▲For most formal occasions, it’s best to invite guests three or four weeks in advance. （大多数正式场合，最好提前三到四个星期发出邀请。） ▲It’s best to slice into a rich cake from the middle. （最好从中间切油腻蛋糕。） ▲在中午太阳光线很强的时候，你最好避免外出。 （It’s best to avoid going out in the strong midday sun.） ▲如果你应邀去参加正式的聚会，你最好穿上西装，打上领带。 （If you are invited to a formal party, it’s best to wear a suit and a tie.） 3. ▲A company can use any color of paper it desires, as long as it upholds and promotes the company’s image. （公司可以选择使用自己想要的任何颜色的纸张，只要它有利于维护和提升企业的形象。）▲Your college or university will provide a report about your education as long as you continue to study there.