我先列举一些大部分朋友写时常范的错误，大家可以看看，对比一下自己，其中的几条是自己也会有的？接下来再讨论开发信怎么写.
）邮件写得过长。客人的时间很宝贵，每天要收到数百封邮件，你想想，一个不认识的人发了一封又长又臭的邮件给你，英语表述又不好，还加了好几的附件，你会不会认真去看？而且很多老外的时间观念很强，每天都有几块固定的时间用来处理，很多长篇大论的邮件，只要不是他的熟人发的，一般会被直接删除，或者是把你的地址设为垃圾邮件。
我问过很多欧美客人，他们一般处理每一封邮件的时间是秒，也就是大致扫一眼，重要的邮件，一般马上仔细阅读并回复，不是太重要的，会在里标注上要处理的具体时间，然后从拉到相应的子目录里。换句话说，只要客人的邮箱地址是对的，也是你要找的，你的开发信只能停留在他眼前秒，就是决定命运的时刻了。这种情况下，试问你敢不敢把邮件写得很长？
）没有明确的主题。一个不明确的主题，会让客人根本没兴趣去打开陌生人的邮件。这个就需要经验了，内容要言简意赅，直接吸引客人通过主题去点开邮件，目的就达到了。至于他看了以后有没有反应，就要看实际情况和你内容的功力了。有些人写邮件会这样设置主题：“”，又或者“”，或者“ *** ”，或者“ *** ”等等，一看就知道是推销信。当你一个礼拜就收到一封推销信，你可能会有兴趣看看，但是如果你一天收到封推销信，估计就会很厌烦，直接删掉算是客气的了。所以如何把主题写好，让客人知道这是封推销信，还是要忍不住打开看看？就要根据之际情况来判断了。
举个例子吧，假设我是做太阳能灯的公司 . ，目前公司最大的客人是美国的，尽管可能是通过贸易商做的，不是直接合作，但是完全可以当作一个开发新客人的筹码！如果我要写一封开发信给美国的（这个名字是我编的），我从上了解了一些这个公司的信息，知道他们是美国的进口商，有做太阳能灯系列，希望能试着开发这个客人，我一般会这样写主题，“: ., .”
其中，代表了客人的公司名，你在写给他的主题上首先加上他公司名，表示对他们公司的尊重；明确表示你是北美第二大零售商的太阳能灯供应商，既表明了实力，也勾起他的兴趣；最后的 ., .代表自己公司。这样一来，假设你找对了人，这个正是公司太阳能灯的，又或者是他的某一个主管，突然某一天收到这么一个主题的邮件，哇，的供应商找上来了，太棒了，应该看看是不是有合作机会，是不是比原有供应商更好？他打开邮件的概率会非常非常大！再说了，这个主题设置的还有一个好处，就是客人即使暂时不回你邮件，只是放在收件箱里，但是将来某一天他突然想让你报报价，很容易就能找到这封邮件！只要关键词输入，保证一下子就找到。
）长篇大论的公司或工厂介绍。会收到工厂和贸易公司的推销信。贸易公司还稍微好一点，很多工厂的业务员，开发信实在写得不咋地，简直可以说是惨不忍睹，既浪费客人时间，也浪费自己时间。有的人写开发信描述自己工厂一些无用繁琐信息。比如“我们是某某电子厂，地处美丽的珠江三角洲东南，交通便利，风景优美，离深圳市区仅小时车程，我们公司成立于年，具有丰富的太阳能灯生产和开发经验，享誉全球，我们工厂获得：质量体系，严格按照管理，真诚欢迎您来我厂参观拜访，希望和您建立起长久的业务关系，我们以真诚和服务赢得客户……”诸如此类的话，客人会看得很不耐烦，即使你是一个很好的公司或很好的工厂，第一次就收到这样一封邮件，任谁都会感到厌烦的。
有朋友会反问，那是不是完全不写呢？我的回答是这种介绍最好一笔带过就可以了。可以这样写： . !
简单一点，一两句话点到重点，调起老外的胃口，让他反过来问你各种问题，你的目的就达到了。做业务久了你就发现，很少有客人每封邮件长篇大论的，即使有，也是极少数的特例，或者是要确认一些细节之类的。
）爱炫耀英文水平。以前有个助理，英语八级，刚毕业的学生，要她给老外写，总是喜欢把文字写得
很出彩，各种语法从句层出不穷，还喜欢用冷僻词，让人理解都需要老半天。如果是英语为母语的客人或者德国、北欧这些英语很棒的客人还好一点，如果你写给韩国人日本人中东人法国人，那就要他们老命了，看一封邮件还得用上字典或翻译工具，还是半懂不懂，你说客人会对你印象好么？
能用一个词表达的绝对不用两个词或短语，能用一句话写清楚的，绝对不写两句。谁能用最少的句子表达同样的意思，那就是最厉害的！
只要做到“简洁”、“清楚”、“准确”，这就是一封好的了。
）喜欢用奇奇怪怪的字体。很多人为了追求醒目，总喜欢用很夸张的字体，颜色，甚至放大，加粗，再用斜体等等，其实一眼看上去会让人很不舒服。经常跟老外写的人会发现，客人很少会用奇怪的字体或者粗体，甚至全部大写来写邮件，除了少数的尼日利亚、非洲客人，我还真没遇到过别的。欧美人一般比较常用的字体就是以下几种：，，，，也有一些用字体的，但相对少一点。一部分台湾和香港客人会用这种字体。至于颜色，一般都是黑色或者蓝色，别在一封邮件里出现多种奇奇挂怪的颜色，像彩虹一样，看着不舒服。
一般客人在邮件里特别加粗，或者大写，或者用红色标注的，肯定是特别强调的东西。比如有个客人的邮件如下：
,
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这就很明显了，客人用大写的目的是为了提醒并强调，必须要周末前寄出！可能这封邮件很简单，你不太容易忽视，但是如果一封很长的邮件，里面详细确认各种规格的时候，突然加了一句要你周末前寄样品，是很容易被忽略的。
）主动语态用得太多。英文信函中，如果你仔细琢磨老外的行文方式，很少会充满，之类的人称的。相反要多用被动语态。
比如说，我们明天会寄你样品。中国人喜欢说' . 这句话没错，语法正确，意思清楚，但是老外就不喜欢这样说。他们通常会这样写： . 用得是被动语态，人称就没有了。
）经常会问一些毫无意义的话。比如？这句话被我列为最傻疑问句排行榜第一名。如果客人说，你怎么回复？那就没下文了哦。而且本身你是去推销的，你希望客人感兴趣，你要引起客人的兴趣。但是这句话就大煞风景，等于一下子就把客人逼到了绝路上，一定要说是或者否。
还有诸如 ? *****? ? ? 这些都是毫无意义的话。
开发信还是要直接一点，告诉客人你是谁，你做什么，你的优势在那里。只要清楚表述出这点，就完全足够了。其他的东西可以以后慢慢谈。
知道对方： Via the canton fair held in April,we are pleased to get to know that you are presently on the market for cables. It’s great pleasure to see you in last canton fair, and know that you are in the market for cables,which just fall into our business scope. 去信目的： 感谢询价： Thank you for your inquiry dated 11th I’m glad that you’re interested in our products. 公司介绍： The stable supplies,the quality guarantee as well as the flexible ways doing business can be reached. 提供信息; I’m glad to send its information to you and hope that it will be helpful to you. We shall be glad to give you our lowest quotations upon the receipt of your detailed requirements.产品介绍： Product: Specification: Packing: 100m/roll or as per your requirement. Payment: L/C at sight or T/T (prepay 30%)
英文邮件常用语集 附件是……，请参阅。 Please kindly find the attached …… Attached please kindly find the …… Enclosed is the ……, please kindly find it. Attached you will find……, 我已经收到您的邮件。 I have received your email (yesterday/last week/this morning……). Your email has been received. 非常感谢您的回信。 Thanks very much for your early reply. Thank you for your email. 我明白您的意思。 I know what you mean. I understand what you mean. Got it. （*非常口语化，适合于关系很熟悉的同事朋友之间。） 我不太明白您的意思。 I do not quite understand what you meant. I have some problem understanding what you meant. 您能具体解释一下么？您能在说的清楚一点么？ Could you please put it in a clearer way? Could you please explain it in detail? Could you please further explain it? What do you mean exactly by saying……？
邮件标题：客户求购的产品名称 邮件内文： To：客户公司名称 Attn：客户人名 Re：客户求购的产品名称 We are pleased to get to know that you are presently on the market for 产品名称，and as a specialized manufacturer and exporter for this product in China，we sincerely hope to establish business relations with your esteemed corporation. Herewith pls find our competitive offer as product：Specification：packinguantity：as per yr requirementPayment/C sightShipment:promptIf the product we offered above is some different from what you require actually,kindly inform us in detail，we will be pleased to re-offer you as per yr actual requirements note that the product pictures will be sent to you upon yr request，and a small sample could also be sent to you for yr final checking if the price is finally konw more about our corporation，kindly visit our website: kindly check and revert at yr 落款Co：Add：Tel：Fax：E-mail： 几点说明： 1、邮件标题只能是客户求购的产品名称，而不要加其它的任何多余语言，这样，客户打开你邮件的可能性一般可达到100%。 2、开头语简洁带过证明你是专业而老练的商人，可立即拉近与客户的距离，而对商人来说过多的寒喧实在是多余；不少人喜欢一开始就说从何得知该客户的，我们建议你，一般情况下最好不用提，客户在那里发布过求购信息，客户自己知道，多说多余，不过，如是本网线下转发给你的外商询盘，加一句话也无妨。 3、开头语特忌讳主动过多介绍自己，因为会给人一种推销的感觉，给人的第一感觉就不好，事实上，没有几个客户会有耐心来阅读你的长篇介绍的，不主动过多介绍自己将一定反而会给客户一种很自信、很专业的印象，这种印象对你来说是非常重要的；那么，“过多”的标准是什么呢我们认为，介绍性语言超过两句即是“过多”。 4、简洁开头后，你必须立即进入正文，即报价，因为客户最关心的无非是产品规格与价格而已，你如不能提供客户想要的东西，客户回你干吗立即进入报价，证明你是专业做该行的，你是有诚意、实实在在想做生意的，大家的时间都很宝贵，都不想浪费时间，特别是欧美商人更是如此；有人说，客户询盘中规格说的不全，无法报价，事实上，没有那个外商会在询盘中一次就把要求说完的，你可估摸着试探性报，报错了没关系，这只是证明你是专业的、多年做该行的，如所报的规格与客户所要的不符，客户一般会很快回复你并详细告诉你他所需产品的具体要求的；有人总喜欢第一次联系客户时就问东问西的，有些国家的客户（如印度、韩国）可能会耐心回你，但对大多数欧美客商（如美国）来说，他们一般是不会回复该类邮件的。
外贸邮件常用单词汇总 ETD交货期 (全称：estimated time of departure) Consignee 收货人 C/O，Form A 原产地证 B/L 提单 Freight 货代 Forwarder 代运人 Shipment term 运输方式 Port of discharge 卸货港 Payment 付款30% deposit and balance before shipment. 30%定金余款出货前付清Remit 汇款 the payment to our account as below AWB# 航空提单全称(airway bill) package 包裹 Enclosed pls find the …/Attached are…../….. as above attached to you One parcel for you today via S/F.TNT Further to 关于 Bargain with讨价还价 As following 如下 Ensure 保证delivery date 交期 Interling 夹层 Take risk 冒险 We did it as your following email just now我们按照你刚才的邮件做了。Though 尽管 Nothing is needed 没有什么东西是需要的 Please also confirm 请另确认 Probably 大概，或许，可能 Please proceed 请进展 I have refused to accept 我已经拒绝接受 Sample will be probably ready by this Wednesday To be advise 待复 Please treat them as top urgent 请重视他们 Counter sample 初样 Work out 制作出 paper pattern 纸样 Reliable supplier 可靠的供应商 Once again 再一次 Looking forward for your further comment期待你的进一步的意见 Long term business 长期贸易 In case 万一 Hence 因此 This is what I am mostly concerned 这就是我十分关心的事情 Previous 之前的 On the other hand 另外 PVG 上海浦东国际机场 L/D CARD 色卡 at our end我们这边 re-send重发 Thank you for your help 感谢你的帮助 in Top urgent十分紧迫
外贸人写开发信时最常用的例句 回复、总结、确认之前与客人的讨论“ 1. With reference to our telephone conversation today… 关于我们今天在中的谈话…（用于沟通后的确认） 2. As we discussed on the phone... 如我们上次在中的讨论… 3. In my previous on October 5 在10月5日所写的中… 4. As I mentioned earlier about... 如我先前所提及关于… 5. As indicated in my previous ... 如我在先前的信中所提出… 6. I am writing to follow up on our earlier decision on the... 我写信来追踪我们之前对于…的决定 7. from our decision at the previous meeting… 如我们在上次会议中的决定… 8. As you requested/per your requirement... 按照您的要求… 9. In reply to your dated April l, we decided... 针对您4月1日的，我们有如下决定… 10. As a follow-up to our phone conversation yesterday, I wanted to getback to you about the pending issues of our agreement. 对于我们昨天在中所谈，我想答复您我们合约的—些待解决的问题。 11. I received your voice message regarding the subject. I'm wondering ifyou can elaborate i.e. provide more details. 我收到您关于这个主题的留言．我想您是否可以再详尽说明，也就是再提供多一点细节 12. I received your message regarding the subject. I'm wondering if you can elaborate i.e. provide more details. 我收到您关于这个主题的留言，能否可以再详尽说明，再提供多一点细节。
收到客户询盘时的回复： Dear sir, We hereby acknowledge receipt your inquiry of XX,(products)and i just got the information from our production department,these standard is available for us.and the now pls check the quotation below: The specification you required: The length: The diameter: The material ........ The price:XX usd /pes FOB(tian jin) I hope this is the one in your favor,As a experienced company (ISO9001:2000)in the XX filed for more than 20 years.and we take the opportunity seriously to cooperate with you.if you have any questions ,pls feel free to contact me.i will try my best Thanks and regards 签名 客户询盘模糊，向客户询问规格 Dear sir, Thanks for your inquiry of our XX(products).on dec.10th.and we are in XX filed for many years,so we are confident we can do it.but the specifications you given is still lack.such as the diameter,meterial,quantity and so on.....,so pls can you send us the details?the drawing(cad)is ok. After we confirmed,we are happy to provide you with our good quality and competitive price. Look forward your soonest reply, Thanks and regards 签名 针对客户的讨价还价的回复 Dear sir, Sorry for my late reply,i discuss with our boss for a long time, but regarding the price,it is near our bottom line,you know the market is changing everyday,and it is hard to cut more on cost as we need the products with best quality. But we treasure our first cooperation,so we allow you a 2%discount,this is the best i can do for you. I hope that if you have the will to cooperate,pls don’t just focus on the price,the most important is the quality,i think. If you any comments ,pls let me know. Thanks and regards Angela 这个得针对情况，如果利润真的不太高，就这样写没有关系，如果老板太黑了，就给点折扣，关于价格不是一封两封的邮件可以搞定的，总之灵活点啦 应对客户的迟迟不回复的邮件: Dear sir, Did you receive our quotation on dec12th?and no reply from you.i was waiting until all the
常用英语 2011年01月21日星期五 6:19 P.M. I will take a holiday on 13 of Oct .?? Will back to office on 14 of Oct if you have any urgently matter please contact with my colleagues: pls kindly cfm（coNfirm） the attached d/c note ---账单 FYI(FOR YOU Inference—） Pls fill attached application with your stamp in order to arrange telex release. Kindly find our SI for SZAWL09093093, pls send us bl copy for checking asap. Pls kindly find the attached BL darft ,pls cfm and return ,tks Enclosed si for subject https://www.doczj.com/doc/426531302.html,s! Cfm ok, pls arrange tlx rls to us. If need application,pls advise the
tlx application format by return. the shipment 货物 Please kindly find the telex release letter as attached, pls confirm your receipt by return, pls provide the surrendered MBL copy for the subject B/L within today, Tks Duly noted Kindly find attached one set of documents for your refernce subject shipment此货 Pls check and confirm your receipt by return.收到后请回复。 Pls confirm to our enclosed debit note. Sorry,pls see attached revised(修改） D/N: SZAWL09082046B asap（AS SOON AS POSSIBLE)尽快 Received with thanks. Pls confirm by return before 12:30,tks!
外贸业务全套英文邮件 第一步 1. 向顾客推销商品 Dear Sir: May 1, 2001 Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure. Yours faithfully 2. 提出询价 Dear Sir: Jun.1, 2001 We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon.. Truly 3. 迅速提供报价 Dear Sir: June 4, 2001 Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you. 交易的契机 4. 如何讨价还价 Dear Sir: June 8, 2001 We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from you
英文邮件模板常用100句 1.I am writing to confirm/enquire/inform you... 我发邮件是想找你确认/询问/想通知你有关… 2. I am writing to follow up on our earlier decision on the marketing campaign in Q2. 我写邮件来是为了跟进我们之前对第二季度营销活动的决定。 3. With reference to our telephone conversation today... 关于我们今天在电话中的谈话… 4. In my previous e-mail on October 5... 在之前10月5日所写的邮件中提到… 5. As I mentioned earlier about... 在先前我所提到的关于… 6. As indicated in my previous e-mail... 如我在之前邮件中所提到的… 7. As we discussed on the phone... 如我们上次在电话中所说的… 8. from our decision at the previous meeting... 如我们在上次会议中所决定的… 9. as you requested... 根据贵方要求…
10. In reply to your e-mail dated April 1，we decided... 回复贵方4月1日的邮件，我方决定… 11. This is in response to your e-mail today. 这是对您今早发来的邮件的回复。 12. As mentioned before, we deem this product has strong unique selling points in china. 如先前所述，我们认为这个产品在中国有强有力且独一无二的销售点。 13. As a follow-up to our phone conversation yesterday, I wanted to get back to you about the pending issues of our agreement. 追踪我们昨天在电话中所谈，我想答复你我们合约的一些待解决的议题。 14. I received your voice message regarding the subject. I'm wondering if you can elaborate i.e. provide more details. 我收到了你关于这个主题的留言。我在想您你是否可以再详尽的说明一下，也就是再提供多一点相关细节。 15. Please be advised/informed that... 请被告知... 16. Please note that... 请注意... 17. We would like to inform you that... 我们想要通知你...
推荐公司其他产品 I visited your company web, find there are many goods match to our products. We have a good price and quality, so I want to send some samples for you Hope we can have more co-operations in the future 报价 Quote our best price based on 2,000m as below Your feedback for our quotation would be much appreciated。期待您对我们的报价的反馈信息 We hope you will find our quotation satisfactory and look forward to receiving your order.我们希望您对我们的报价满意并期盼您的订货。 We hope this will be a good start for profitable business relations. 希望这将是我们互利商业往来的良好开端 回复得迟表示歉意 I am really sorry for the late reply, cause we do not take good care of your sample. Sorry for my late reply 要求增加订单起定量 Is it possible to increase the quantity？ 因涨价需买方或卖方承担额外费用 Please burden this raised cost for us, we are not able to burden this extra cost, as our price has been very low. Production time will extend for extra one week. Considering the long pleasant relationship, we will bear the extra costs and keep the price unchanged for this order. Hope we can have more co-operations in the future, quality products at good price are always supplied for customer. 价格变动，P/I确认回传、货款安排 Because of the rising cost of raw materials, we have to adjust price. Please check the attached Proforma invoice. ( Please check the new price in attached proforma invoice.) After you stamp and sign it, then we start the production. Please arrange 100% T/T in advance, after receive your payment, we will start the production. Please sign the P/I and send back to us by email today, after we received your signed P/I, then we start the production immediately tomorrow morning. 我们老客户，尽力满足要求 You are our old customer; we always would like to try our best to meet your requirement
英文邮件常用 1. I am writing to confirm /enquire/inform you…我写信时要确认/询问/通知你… 2. I am writing to follow up on our earlier decision on the marketing campaign in Q2.我写信来追踪我们之前对于第二季度营销活动的决定。 3. Withreferencetoour telephone conversation today…关于我们今天在电话中的谈话。 4. In my previous e-mail on October 5…先前在10月5日所写的信… 5. As I mentioned earlier about…如我先前所提及关于… 6. as indicated in my previous e-mail…如我在先前的信中所提出… 7. As we discussed on the phone…如我们上次在电话中的讨论… 8. from our decision at the previous meeting…如我们在上次会议中的决定… 9. as you requested/per your requirement…按照你的要求… 10.In reply to your e-mail dated April 1，we decided…回答你在4月1日写的信，我们决定… 11.This is in response to your e-mail today.这是针对你今天早上来信的回复。 12. As mentionedbefore,we deem this product has strong unique selling points inchina. 如先前所述，我们认为这个产品在中国有强有力且独一无二的销售点。 13. As a follow-up to our phone conversation yesterday, I wanted to get back to youabout the pending issues of our agreement.追踪我们昨天在电话中所谈，我想答复你我们合约的一些待解决的议题。
2、 for your reference 做为你的参考 3、 sign back 签回 4、 Pls see attachment 请看附件 5、 Pls sign back the telex releae letter . 请签回电放信 6、 Pls find attached SO for your reference (yr ref.) 请查收附件做为你的参考 7、 Pls make sure your cargo will send to our warehouse before tomorrow afternoon(18:00pm). 请尽量将你的货在明天下午6点前送到我们的仓库 8、 Pls see attchment and cfm the b/l of XXX. 请收附件并且确认提单为XXX是否OK？ 9、 I receipted the telex released requirment , but no payment receipt , we can’t telex release this mail it to me hurry! 我有收到电放函，但未收到付款收据，请尽快Email过来，否则我们不能电放此票货物。 10、Any further question, pls feel free to contact me, tks! 有任何问题，请及时联络我 11、Enclosed booking form for yr ref, pls fill it out by return 附件所涵内容给你参考，请填好后回传给我
12、Enclosed our airport warehouse address for yr send the cargo tomorrow morning 请于明天早上送货，附件为飞机场仓库地址 13、Pls find the attached , 1 filed for two TELEX RELEASE B/L to CHICAGO and check it ‘s OK or NOT 请收附件，我已电放好了去芝加哥的两票货物，请检查是否OK？ 14、Have received 已有收到 15、Received with tks. 收到，谢谢 16、Received and will arrange 已收到且将会安排 17、The s/o can use till next week. 这份S/O下星期也可以使用 18、Please confirm the attached bill by 请确认附件并传回 19、Please kindly advice yr PO#. 请提供PO号码 20、Please find the attached invoice for yr 请查收附件中的付款单做参考 21、I have release S/O to you , Pls received it . 我已有释放S/O给你，请查收。 22、Pls find attached the application form for telex release. 请查收附件中的电放申请函 23、Pls see the attached that we had arranged the hb/l telex release. Here is the copy for you in your information.
产品报价 （一）客户主动询价，我方报价 Dear Mr./Ms XX Thanks for your inquiry about XX products by e-mail dd xxxx, 2007! Now we here kindly quote you our best XX price as following: Products name: Specification, weight and size: Packing: Payment: Delivery time: Shipment fee: Quantity: Validity: Others: Pls review the above price and let us know your confirmation in an early date. Looking forward to hearing from you soon （二）我方主动询价，向客户报价 Dear Mr/Ms XX We have met somewhere / we knew your inquiry about XX products on alibaba. We are pleased we can supply them, now we here kindly quote you our best price as follows: Products name: Specification, weight and size: Packing: Payment: Delivery time: Shipment fee: Quantity: Validity: Others: Pls review the above price and let us know your confirmation in an early date.
外贸业务员：如何写一封客户必回的邮件？(总2页) -CAL-FENGHAI.-(YICAI)-Company One1 -CAL-本页仅作为文档封面，使用请直接删除
邮件标题：客户求购的产品名称 邮件内文： To：客户公司名称 Attn：客户人名 Re：客户求购的产品名称 We are pleased to get to know that you are presently on the market for 产品名称，and as a specialized manufacturer and exporter for this product in China，we sincerely hope to establish business relations with your esteemed corporation. Herewith pls find our competitive offer as p 几点说明： 1、邮件标题只能是客户求购的产品名称，而不要加其它的任何多余语言，这样，客户打开你邮件的可能性一般可达到100%。 2、开头语简洁带过证明你是专业而老练的商人，可立即拉近与客户的距离，而对商人来说过多的寒喧实在是多余；不少人喜欢一开始就说从何得知该客户的，我们建议你，一般情况下最好不用提，客户在那里发布过求购信息，客户自己知道，多说多余，不过，如是本网线下转发给你的外商询盘，加一句话也无妨。 3、开头语特忌讳主动过多介绍自己，因为会给人一种推销的感觉，给人的第一感觉就不好，事实上，没有几个客户会有耐心来阅读你的长篇介绍的，不主动过多介绍自己将一定反而会给客户一种很自信、很专业的印象，这种印象对你来说是非常重要的；那么，“过多”的标准是什么呢？我们认为，介绍性语言超过两句即是“过多”。 4、简洁开头后，你必须立即进入正文，即报价，因为客户最关心的无非是产品规格与价格而已，你如不能提供客户想要的东西，客户回你干吗？立即进入报价，证明你是专业做该行的，你是有诚意、实实在在想做生意的，大家的时间都很宝贵，都不想浪费时间，特别是欧美商人更是如此；有人说，客户询盘中规格说的不全，无法报价，事实上，没有那个外商会在询盘中一次就把要求说完的，你可估摸着试探性报，报错了没关系，这只是证明你是专业的、多年做该行的，如所报的规格与客户所要的不符，客户一般会很快回复你并详细告诉你他所需产品的具体要求的；有人总喜欢第一次联系客户时就问东问西的，有些国家的客户（如印度、韩国）可能会耐心回你，但对大多数欧美客商（如美国）来说，他们一般是不会回复该类邮件的。 5、所报的价必须是实价，必须与现有的市场行情相吻合，价太低，客户知道你不是做该行，不会理你；价太高也会吓跑客户，客户也不会回你，所以，切勿乱报价，应了解清楚了、多比较后再报，对新产品、对外贸公司来说这点尤其重要。 6、第一次联系客户时，除非客户在询盘中提出，最好不要主动附上图片，以免被删或被国外反垃圾邮件软件拦截。 7、与客户第一次联系最好用HOTMAIL邮箱，或在邮件中另附上你的HOTMAIL邮箱，因为垃圾邮件泛滥的原因，中国越来越多的邮件服务器被国外打入黑名单，你发的邮件可能最终
1. I am writing to confirm/enquire/inform you... 我发邮件是想找你确认/询问/想通知你有关… 2. I am writing to follow up on our earlier decision on the marketing campaign in Q2. 我写邮件来是为了跟进我们之前对第二季度营销活动的决定。 3. With reference to our telephone conversation today... 关于我们今天在电话中的谈话… 4. In my previous e-mail on October 5... 在之前10月5日所写的邮件中提到… 5. As I mentioned earlier about... 在先前我所提到的关于… 6. As indicated in my previous e-mail... 如我在之前邮件中所提到的… 7. As we discussed on the phone... 如我们上次在电话中所说的… 8. from our decision at the previous meeting... 如我们在上次会议中所决定的… 9. as you requested... 根据贵方要求… 10. In reply to your e-mail dated April 1，we decided... 回复贵方4月1日的邮件，我方决定… 11. This is in response to your e-mail today. 这是对您今早发来的邮件的回复。 12. As mentioned before, we deem this product has strong unique selling points in china. 如先前所述，我们认为这个产品在中国有强有力且独一无二的销售点。 13. As a follow-up to our phone conversation yesterday, I wanted to get back to you about the pending issues of our agreement. 追踪我们昨天在电话中所谈，我想答复你我们合约的一些待解决的议题。 14. I received your voice message regarding the subject. I'm wondering if you can elaborate i.e. provide more details. 我收到了你关于这个主题的留言。我在想您你是否可以再详尽的说明一下，也就是再提供多一点相关细节。 15. Please be advised/informed that... 请被告知... 16. Please note that... 请注意... 17. We would like to inform you that... 我们想要通知你... 18. I am convinced that... 我确信... 19. We agree with you on... 我们同意你在...的看法。 1