课程代码：12040092
东营职业学院2013---2014学年度第一学期期末考试
2011级商务英语专业《会展英语》试题（A）卷
2013年12月学号：姓名：班级：
注：所有答案均需书写在答题纸上，写在试题上无效
ⅠWords Translation（1’×10）
1、产品发布会；
2、赞助商；
3、总面积；
4、半岛型展位；
5、合同期满；
6、毁约；
7、陈列柜；
8、撤展；
9、价格表；10、欢送会
ⅡTranslation（4’×10）
1.I would suggest you make a reservation with your credit card now,otherwise we can’t guarantee your booth.
2.Do you have any raw space in the center?
3.Cancellation will only be accepted in writing before the stipulated deadline.
4.All cancelled orders will be subject to a30%cancellation charge.
5.The balance should be paid not later than Sept.1st,2010.
6.Do you have any end-cap booth?
7.We’ll send you a layout of the exhibition hall,and mark the available booth on it.
8.Only cancellation and refund requests made in writing will be accepted.
9.我们在5个工作日内会给您电邮/传真一份预订确认书。
10价格毫无再减的余地了。
ⅢReading Comprehension（2’×15）
Passage One
Bill Gates,the billionaire Microsoft chairman without a single earned university degree,is by his success raising new doubts about the worth of the business world’s favorite academic title:the MBA(Master of Business Administration).
The MBA,a20th-century product,always has borne the mark of lowly commerce and greed (贪婪)on the tree-lined campuses ruled by purer disciplines such as philosophy and literature. But even with the recession apparently cutting into the hiring of business school graduates,
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about79,000people are expected to receive MBAs in1993.This is nearly16times the number of business graduates in1960,a testimony(宣言)to the widespread assumption that the MBA is vital for young men and women who want to run companies some day.
“If you are going into the corporate world it is still a disadvantage not to have one,”said Donald Morrison,professor of marketing and management science.“But in the last five years or so,when someone says,‘Should I attempt to get an MBA,’the answer a lot more is:It depends.”
The success of Bill Gates and other non-MBAs,such as the late Sam Walton of Wal-Mart Stores Inc.,has helped inspire self-conscious debates on business school campuses over the worth of a business degree and whether management skills can be taught.
The Harvard Business Review printed a lively,fictional exchange of letters to dramatize complaints about business degree holders.
The article called MBA hires“extremely disappointing”and said“MBAs want to move up too fast,they don’t understand politics and people,and they aren’t able to function as part of a team until their third year.But by then,they’re out looking for other jobs.”
The problem,most participants in the debate acknowledge,is that the MBA has acquired an aura(光环)of future riches and power far beyond its actual importance and usefulness. Enrollment in business schools exploded in the1970s and1980s and created the assumption that no one who pursued a business career could do without one.The growth was fueled by a backlash(反冲)against the anti-business values of the1960s and by the women’s movement. Business people who have hired or worked with MBAs say those with the degrees often know how to analyze systems but are not so skillful at motivating people.“They don’t get a lot of grounding in the people side of the business,”said James Shaffer,vice-president and principal of the Towers Per-fin management consulting firm.
1.According to Paragraph2,what is the general attitude towards business on campuses dominated by purer disciplines?
A.Scornful
B.Appreciative.
C.Envious.
D.Realistic.
2.It seems that the controversy(争辩)over the value of MBA degrees has been fueled mainly by______.
A.the complaints from various employers
B.the success of many non-MBAs
C.the criticism from the scientists of purer disciplines
D.the poor performance of MBAs at work
3.What is the major weakness of MBA holders according to The Harvard Business Review?
A.They are usually serf-centered.
B.They are aggressive and greedy.
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C.They keep complaining about their jobs.
D.They are not good at dealing with people.
4.From the passage we know that most MBAs______.
A.can climb the corporate ladder fairly quickly
B.quit their jobs once they are familiar with their workmates
C.receive salaries that do not match their professional training
D.cherish unrealistic expectations about their future
5.What is the passage mainly about?
A.Why there is an increased enrollment in MBA programs.
B.The necessity of reforming MBA programs in business schools.
C.Doubts about the worth of holding an MBA degree.
D.A debate held recently on university campuses.
Passage Two
Over the past decade,American companies have tried hard to find ways to discourage senior managers from feathering their own nests at the expense of their shareholder.The three most popular reforms have been recruiting more outside directors in order to make boards more independent,linking bosses'pay to various performance measures,and giving bosses share options,so that they have the same long-term interests as their shareholders.
These reforms have been widely adopted by America's larger companies,and surveys suggest that many more companies are thinking of following their lead.But have they done any good?Three papers presented at the annual meeting of the Academy of Management in Boston this week suggest not.As is usually the case with boardroom tinkering,the consequences have differed from those intended.
Start with those independent boards.On the face of it,dismissing the boss's friends from the board and replacing them with outsiders looks a perfect way to make senior managers more accountable.But that is not the conclusion of a study by Professor James Westphal.Instead,he found that bosses with a boardroom full of outsiders spend much of their time building alliances,doing personal favors and generally pleasing the outsiders.
All too often,these seductions succeed.Mr.Westphal found that,to a remarkable degree, "independent"boards pursue strategies that are likely to favor senior managers rather than shareholders.Such companies diversify their business,increase the pay of executives and weaken the link between pay and performance.
To assess the impact of performance-related pay,Mr.Westphal asked the bosses of103 companies with sales of over$1billion what measurements were used to determine their pay. The measurements varied widely,ranging from sales to earnings per share.But the researcher's big discovery was that bosses attend to measures that affect their own incomes and ignore or play down other factors that affect a company's overall success.
In short,bosses are quick to turn every imaginable system of corporate government to their
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advantage-which is probably why they are the people who are put in charge of things.Here is paradox for the management theorists:any boss who can not beat a system designed to keep him under control is probably not worth having not beat a system designed to keep him under control is probably not worth having.
6.What is the purpose of the large companies in recruiting outsiders and putting them on the board of directors?
A.To diversify the business of the corporation.
B.To enhance the cooperation between the senior managers and the board directors.
C.To protect the interests of the shareholders.
D.To introduce effective reforms in business management.
7.What does Professor James Westphal’s study suggest?
A.With a boardroom full of outsiders,senior managers work more conscientiously.
B.Outside board directors tend to be more independent.
C.Boardroom reforms have failed to achieve the desired result.
D.Cooperation between senior managers and board directors suffered from the reforms.
8.The word“seduction”in the fourth paragraph probably means“____”
A.efforts to conquer
B.exertions to understand
C.endeavors to increase profits
D.attempts to win over
9.Which of the following statements is true?
A.Corporate executives in general are worth the high pay they receive.
B.The income of corporate executives is proportional to the growth of corporate profits.
C.Corporate executives tend to take advantage of their position to enrich themselves.
D.The performance of corporate executives affects their own interests more than those of the shareholders.
10.How does the author feel about the efforts to control senior executives?
A.approving.
B.optimistic.
C.positive.
D.doubtful
Passage Three
There seems never to have been a civilization without toys,but when and how they developed is unknown.They probably came about just to five children something to do.
In the ancient world,as is today,most boys played with some kinds of toys and most girls with another.In societies where social roles are rigidly determined,boys pattern their play after the activities of their fathers and girls after the tasks of their mothers.This is true because boys and girls are being prepared,even in play,to step into the roles and responsibilities of the adult world.
What is remarkable about the history of toys is not so much how they changed over the centuries but how much they have remained the same.The changes have been mostly in terms of craftsmanship,mechanics,and technology.It is the universality of toys with regard to their development in all part of the world and their persistence to the present that is amazing.In
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Egypt,the Americas,China,Japan and among the Arctic（北极的）peoples,generally the same kinds of toys appeared.Variations depended on local customs and ways of life because toys imitate their surroundings.Nearly every civilization had dolls,little weapons,toy soldiers,tiny animals and vehicles.
Because toys can be generally regarded as a kind of art form,they have not been subject to technological leaps that characterize inventions for adult use.The progress from the wheel to the oxcart to the automobile is a direct line of ascent（进步）.The progress from a rattle（拨浪鼓）used by a baby in3000BC to one used by an infant today,however,is not characterized by inventiveness.Each rattle is the product of the artistic tastes of the times and subject to the limitations of available materials.
11.The reason why the toys most boys play with are different from those that girls play with is that_______.
A.they like challenging activities
B.their social roles are rigidly determined
C.most boys would like to follow their fathers’professions
D.boys like to play with their fathers while girls with their mothers
12.One aspect of“the universality of toys”lies in the fact that_______.
A.the basic characteristics of toys are the same the world over
B.technological advances have greatly improved the durability of toys
C.the improvement of craftsmanship in making toys depends on the efforts of universities
D.the exploration of the universe has led to the creation of new kinds of toys
13.Which of the following is the author's view on the historical development of toys?
A.Toys are playing an increasingly important role in shaping a child’s character.
B.The craftsmanship in toy-making has remained essentially unchanged.
C.Toys have remained basically the same all through the centuries.
D.The toy industry has witnessed great leaps in technology in recent years.
14.Regarded as a kind of art form,toys_______.
A.reflect the pace of social progress
B.follow a direct line of ascent
C.also appeal greatly to adults
D.are not characterized by technological progress
15.The author used the example of a rattle to show that_______.
A.even a simple toy can mirror the artistic tastes of the time
B.in toy-making there is a continuity in the use of materials
C.even the simplest toys can reflect the progress of technology
D.it often takes a long time to introduce new technology into toy-making
ⅣQuestions（10’×2）
1.The benefits of exhibition
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2.How to decorate a booth successfully?
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Chapter1 Dialogue 1 inviting a regular customer M: Good morning, this is ABC Company, Martin speaking. May I help you? M：早上好，ABC公司的马丁在接电话，我能为您效劳吗？L: Good morning, Mr. Martin. This is Li Fang from the Guangzhou Trade Fair. I haven’t seen you for ages! How has your company been going? L：早上好，马丁先生。这是来自广州交易会的李芳。我好久没见你了！你的公司如何？ M: Pretty well. We’re planning to expand our busin ess. M：很好。我们计划扩大我们的业务。 L: Fine. I’m calling to invite you to attend the 103rd China Import & Export Commodities Fair on April 15th, 2008. L：好。我打电话是想邀请您参加于2008年4月15日举行的第一百零三届中国进出口商品交易会。 M: We accept with pleasure. We would like to present our new products there. M：我们很乐意接受。我们想在那里介绍我们的新产品。 L: You are warmly welcome. I’m going to send you the schedule, application form. Charges and details of certain other services provided during the period of the trade fair. L：热烈欢迎您。日程表，申请表和在交易会期间提供的一些其
2011----2012学年第二学期 《会展英语》课程教案 编写人员_____ 张倩_ _____ 所教班级_2010商务英语1、2班 编写时间_____2012年3月_____ 国际商务学院
课程介绍 一、课程定位： 根据教高十六号文件的要求，为培养“明德、尚学、强能、善技”的应用型高技能涉外旅游专业人才，特制定商务英语专业课程设置及时间分配表，其中，《会展英语》列入专业必修课，于第四学期开设。 二、性质作用： 该课程通过介绍会展专业中所需的专用英语词汇、术语、句型等语言材料及文化背景知识，帮助学生掌握会展基本知识、熟悉会展流程、了解会展主要业务工作内容，熟悉掌握会展相关词汇及表达，培养学生成为熟悉会展基本业务流程的外语人才。 三、课程目标： 1.知识目标： (1)了解会展行业相关知识，如会展业概况，发展前景，国内外重要会展中心等。 (2)了解作为主办方会展筹划的过程，如展会策划、介绍、宣传推广的途径与方 法等。 (3)了解作为参展商如何申请展位及布展。 (4)了解整个展会的接待过程、接待礼仪及沟通技巧。 (5)掌握与会展相关的英语常用术语及表达法，常用英语写作文体，基本口译及 翻译技巧。 2.能力目标； (1)策划、组织及宣传能力：能够具备初步的展会策划，展会介绍，展会宣传推 广能力。 (2)沟通接待能力：能够在接待客户时语言得体，态度端正，正确使用肢体语言， 具备良好的接待礼仪，掌握必要的沟通技巧。 (3)协调能力、创新能力及独立解决问题的能力：能够懂得如何分配工作，如何 解决小组与小组之间，小组内部之间，以及主办方及各参展商之间的问题， 协调好与各方面的关系。 3.素质目标： (1)培养学生正确的人生观、价值观， (2)培养学生良好的思想品德， (3)培养学生良好的职业操守，
1. Background and Fundamentals 背景和基础知识 2. Trade Fairs & Exhibitions 贸易展和展览会 3. Definitions and types of fairs & exhibitions 贸易展和展览会的定义和类型 4. Fair organizers 展会组织者 5. The Marketing Functions of Fairs & Exhibitions 贸易展和展览会的市场营销功能 6. Promoting, Launching, and Selling 促销宣传，新产品的发布和销售 7. Assessing, Learning, and Interacting 评估，学习和互动 8. Return on Investment 投资回报 9. Journeying traders 商务旅行者 10. bazaars 集市 11. itinerant locations 流动的场所 12. permanent places 永久的/ 固定的场所 13. Fair Industry 集市产业 14. a permanent fair centre 永久的交易中心 15. fair 展览会 16. cash-and-carry products 现购自运 17. the Leipzig fair 莱比锡展 18. direct sales 直销 19. Sample Fairs 样品展 20. consumer goods 消费品
a specific theme 具体的主题 specialized fairs 专业展 temporary marketplaces 临时交易场所 sales and marketing tools 销售和营销工具 communications media 沟通媒介 market events 市场活动 a specific duration 具体的持续时间 industry sectors 产业部门 sell it on the basis of samples 看样订货 trade and business visitors 贸易观众 the general public 普通观众 / 公众 UFI ( =Union of International Fair ) 国际展览联盟 criteria 标准 an international trade fair/exhibition 国际展 foreign exhibitors 国外参展商 exhibitors 参展商 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42.
我总结了一些商务会展常用的英语短语，感兴趣的朋友可以看一下！ 商务会展英语常用短语： 1.经济的快速发展the rapid development of economy 2.人民生活水平的显著提高/ 稳步增长the remarkable【improvement/ steady】growth of people’s living standard 3.先进的科学技术advanced science and technology 4.面临新的机遇和挑战be faced with new opportunities and challenges 5.人们普遍认为It is commonly believed/ recognized that… 6.社会发展的必然结果the inevitable result of social development 7.引起了广泛的公众关注arouse wide public concern/ draw public attention
8.不可否认It is undeniable that…/ There is no denying that… 9.热烈的讨论/ 争论a heated discussion/ debate 10. 有争议性的问题 a controversial issue 11.完全不同的观点 a totally different argument 12.一些人…而另外一些人… Some people… while others… 13. 就我而言/ 就个人而言As far as I am concerned, / Personally, 14.就…达到绝对的一致reach an absolute consensus on… 15.有充分的理由支持be supported by sound reasons 16.双方的论点argument on both sides 17.发挥着日益重要的作用play an increasingly important role in… 18.对…必不可少be indispensable to …
<<会展英语>>例句 1.有没有什么好的想法提出来以供讨论？ Any interesting idea you can bring forward for discussion? 2.能就这一话题更深入的说一下吗？ Can you go a bit further into your topic 3.说的再具体一点！ Please be more specific 4.你了解这个市场前景吗？ Do you have any idea about the market product? 5.国内香水市场刚刚在起步阶段，国外品牌必将不失时机地进入这一新兴市场。 Our domestic perfume market is just in its take-off stage, so the foreign brand-names will surely lose no chance to get into this virgin market 6.他们会通过参加国际展会来营销自己的产品。 They are active in marketing their products by means of participating in international shows 7.很明显，广告和零售渠道是大多数化妆品企业发掘新市场的主要手段，运用这些渠道，许多国内外品牌已经在 上海获得了巨大的市场份额。参展对他们并不意味着必不可少的营销途径。 It’s clear to all that the advertising and retailing channels are the main means for most cosmetic enterprises to tap into a new market , with those channels quite a number of international and domestic brands have got a remarkable market share already in Shanghai. An exhibition for them means no longer an essential marketing way. 8.如果本次香水展采用商对商的模式，那么，参展商和专业观众的数量都会很有限，达不到理想的展出规模。如 果设计成商对客的模式，那又与百货商场、销品茂没有任何区别，因为在这些场所，你可以找到几乎所有在中国受欢迎的著名香水品牌。 If the show, which only covers perfume products, is on a B to B basis, then the number of exhibitors and trade visitors would be too limited to achieve a satisfactory exhibition scale. If it is meant to be a B to C show, it makes no difference from those department stores and shopping malls, where you can find almost every famous brand of perfumes already popular in China. 9.这一点你说的有道理。 You made a point on it 10.本次展会旨在为参展商提供机遇，一边拓展市场、强化品牌形象、寻找新客户、展示新 技术。 This show is aimed to provide an opportunity for the exhibitors to expand their market, enhance company image, seek new customers, display new technology and so on. 11.为达到有效的宣传，需要联络大众媒体、行业杂志、行业网站、行业协会及在上海设有总部的海外企业。 For an effective publicity, it’s necessary to approach mass media, professional journals, industrial websites, trade associations and societies and shanghai based foreign businesses as well 12.这促使我想到了高科技展览。 It prompts me to think of a hi-tech exhibition 13.这跟我们的项目有什么关系？ Anything to do with our project 14.这一主题恰恰契合当前形势。 The theme keeps abreast with the present situation 15.这次讨论很有成效。希望每个人都能为这个新议题献策献力。 A very fruitful discussion, I hope everyone can contribute your efforts to this new proposal 16.上海在环保业和水处理技术方面占据领先地位。 Shanghai holds a leading position in the environmental protection industry and water treatment technology. 17.我们的展览定位不同。其他展览关注的是工业领域，我们可将展览定位于日常用水的净化。 18.参展商包括设备生产商、零部件供应商、设备批发商、研发机构等。目标观众群包括代理商、进出口公司、风 投公司、水务公司、污水处理厂、环境监测站、环境工程公司、环保专家及政府相关部门。
《会展英语》复习内容 一、专有名词翻译（10题，每题2分，共20分） 1、市场份额：market share 2、可行性研究：feasibility study 3、行业协会和学会：trade associations and societies 4、展览会组织结构：show organization structure 5、时间段：time slot 6、市场调查：market survey 7、行业类贸易展览会：trade show；消费类展览会：consumer show 8、参展费用：participation fee 9、专业观众：professional visitor（audience）；普通观众：public visitor 10、促销活动、招展工作：sales promotion 11、招展书：exhibition brochure 12、参展商和观众数据库：exhibitor and visitor databank 13、展会标识：exhibition logo 14、标准展台：standard booth；光地展位：raw space 15、会刊：show catalogue 16、同期活动：concurrent events 17、展品范围：exhibit profile；exhibit scope 18、参展申请表：exhibitor application form 19、优惠条件：preferential conditions 20、目标群体：targeted group 21、综合性展览：comprehensive fairs；专业展览会：specialized exhibition 22、主题发言：keynote speech 23、提前申请折扣：early-bird discount 24、老展商：frequent exhibitor 25、展会最新动态：show updates 26、招展资料：promotional material 27、参展合同：participation contract 28、展台平面图：floor plan 29、展商手册：Exhibitor Manual 30、主场搭建商：official contractor 31、指定展运商：official freight forwarder 32、展品清单：List of Exhibits （LOE） 33、注册表格：registration form 34、现场登记处：on-site registration counter 35、展馆布局：layout of the exhibits areas 36、重点展商：key account exhibitor 37、毛面积：gross area；净面积：net area
公司基础信息问答 客户询问 1、ＣｏuｌｄI ｈave sｏmｅiｎfｏrmａtiｏn abｏut your sｃope of buｓｉnｅss？ 我想知道您企业得经营范围? 2、Would ｙou tell me thｅｍａin itｅｍs you expｏrt? 您主要得出口产品就是什么？ ３、May I have a look at yoｕr ｃａtａloｇue? 我能瞧瞧您公司得产品目录吗？ 4、Ｗe ｒeally need mｏre sｐecｉ?c ｉnfｏrmａtion abｏｕtｙｏuｒｔechｎｏlogy、 我们确实需要您公司技术得进一步资料。 回答询问 1、Tｈis is a coｐy of caｔaｌog、 这就是我们得产品目录。 ２、Whａt abｏutｈaviｎｇ a look at sａｍple ？rst? 您可以先瞧瞧我们得样品。 3、Our ｐroduｃtｓhavｅbｅｅn sold in a nuｍbｅr oｆａreas ａbｒｏad、Ｔhey are ｖerｙpopｕlａr ｗｉth the uｓerｓｔhｅｒe、 我们得产品曾广销海外,并且在当地非常受欢迎。 4、This product ｈaｓｍany aｄvａntａges pared tｏｏtｈeｒpｅtｉnｇproducts、 这款产品有其她同类产品没办法比较得优势. 5、I wｉｓh yｏｕａsuｃｃess ｉn youｒbusiness trａnsａctiｏn、 希望您得业务一切顺利。 Ｖｉctor外展小贴士-—展会常用英语 关于产品质量品质问答 1、Weｈave a veryｓtｒiｃt ｑuaｌiｔyｃonｔroｌling system ｗhiｃh proｍiｓes ｔhat gｏoｄs we prodｕced are alwayｓｏf the ｂest quality、 我们公司有着很严格得质量检测系统,这保证了我司得产品得高质量。 ２、How ｄｏｙoｕfeeｌlｉｋｅｔhe qｕaliｔy ｏf ourｐrodｕｃtｓ？ 您觉得我们产品得质量怎么样? 3、as lｏｎg aｓｔｈe qｕalｉty is ｇoｏｄ、It ｉs aｌl right if thｅpriｃe is a bit hｉghｅr、 因为我们得高质量，我们得价格自然就会高一些。 4、Ｔｈeｙenjｏy ｇood reputation in tｈe woｒld、 我们得产品在世界上享有很高得声誉。 关于价格方面得问答 客户询价 1、Wｉll yoｕｐlease let uｓhave an idea ｏf your pricｅ? 可以让我们了解一下您产品得价格吗？ 2、Arｅthe ｐｒiceｓonｔhｅlisｔ？rm oｆｆers? 报价单上得价格就是实价吗？ ３、Hｏｗabｏuｔtｈe pｒｉce/ Ｈow mｕch iｓthiｓ?
2. Trade Fairs & Exhibitions 贸易展和展览会 3. Definitions and types of fairs & exhibitions贸易展和展览会的定义和类型 4. Fair organizers 展会组织者 5. The Marketing Functions of Fairs & Exhibitions贸易展和展览会的市场营销功能 6. Promoting, Launching, and Selling 促销宣传，新产品的发布和销售 7. Assessing, Learning, and Interacting 评估，学习和互动 8. Return on Investment 投资回报 9. Journeying traders 商务旅行者 10. bazaars 集市 11. itinerant locations 流动的场所 12. permanent places 永久的/固定的场所 13. Fair Industry 集市产业 14. a permanent fair centre 永久的交易中心 15. fair 展览会 16. cash-and-carry products 现购自运 17. the Leipzig fair 莱比锡展 18. direct sales 直销 19. Sample Fairs 样品展 20. consumer goods 消费品 21. a specific theme 具体的主题 22. specialized fairs 专业展 23. temporary marketplaces 临时交易场所 24. sales and marketing tools 销售和营销工具 25. communications media 沟通媒介 26. market events 市场活动 27. a specific duration 具体的持续时间 产业部门28. industry sectors 29. sell it on the basis of samples 看样订货 30. trade and business visitors 贸易观众 31. the general public 普通观众/公众 32. UFI （=Union of International Fair）国际展览联盟 33. criteria 标准 34. an international trade fair/exhibition 国际展 35. foreign exhibitors 国外参展商 36. exhibitors 参展商 37. foreign visitors 国外观众 38. the manufacturing industry 制造业 39. trade fairs/exhibitions of consumer goods 消费品展 40. the public and end-consumers 公众和终端客户 41. a specialized trade fair/exhibition 专业展 42. a general trade fair/exhibition 综合展 43. a corporate exhibition 公司展 44. virtual fairs 虚拟展
会展英语翻译 期末试卷A卷标准答案 一、将下列英文单词与其汉语释义搭配(本题共20小题,每小题1分,共20 分) 1q 2e 3a 4b 5l 6i 7n 8c 9r 10d 11m 12f 13p 14s 15t 16h 17g 18o 19k 20j 二、请选择最恰当的译文(本题共20 小题,每小题2 分,共40 分) 1.译文1：许多与会人员希望买到会议的录像带或录音带，或因为他们对会议倍加赞赏，或因为他们未 能参加会议。出售音像带时，一定要谈妥版税或佣金。 2.译文1：对于会议策划人来说，只要工作到位，小型会议也可能意味着巨大成功。 3.译文2：旅游目的地的定位过程包括开发高效的定位策略所需要的各种步骤；这个过程应该随着环 境的变化而变化，包括客户需求的变化以及对手策略的变化。 4.译文3：最好的会展观光局网站可以提供住宿、景点、城市历史、餐饮、民族遗产、零售服务和交通 等多种链接，使您在网页之间穿梭自如。 5.译文2：参展商之所以得益，是因为他们的公司和产品信息不仅可以提供给与会者，而且还提供给其 他协会会员---那些人可不一定会参观实地贸易展览。 6.译文1：讲台式/主席台式麦克风通常固定于讲台上，有一臂杆可供调节。 7.译文3：使用奖励旅游的公司领导中，三分之一的领导把奖励旅游视为激励员工的有效方式和必要的 营销手段。 8.译文3：所有细分市场和地理区域的竞争环境均在不断改善，因为客户要求自己购买的货物与服务能 够为其带来更多的价值。 9.译文1：在您打入中国市场时，您要做出的一个战略决策就是创建伙伴关系，即选择一个中方伙伴--- 合作方式可以是合作搭建展台、合作承办展会，或合作创办合资企业。 10.译文3：传统意义上的节事和专题活动并没有以旅游市场为目标，当初举办节事和专题活动只是为了 纪念社区具有里程碑意义的事件、认可历史价值或遗产价值、组织竞赛或筹资活动。 11.译文1：奖励旅游必须提供学习的机会；奖励性会议的信息必须由高层领导传达；优胜者必须清楚他 们可以听到新内容---公司目前的情况如何？股东的想法是什么？今后五年公司的发展方向如何？
常用会展英语词汇 Attendance：展览会人数，包括参展商和参观商等展览会上的各种类别的人。Attendee：展览会的参加者，一般指展览会或会议的代表、参观商和观众，但不包括参展商。 Attendee brochure：发送给参观商或观众，吸引他们赴展览会参观的参观商手册。Air freight：空运货物。 Air waybill/ Air bill：（货物）空运单，在航程上可以涵盖货物从发运地到目的地间的国内、国际航空运输。 Adjustable standard：是一种可以在其上随意安装展板的展架立杆。 Aisle：观众人行过道或通道。 Aisle signs：悬挂于展厅内的、用于标注过道名称或编号的过道标识。Assembly：展位搭建。 Agent：代理。 Booth：展位（摊位），在美国，一个标准展位是10×10平方英尺。 Booth area：摊位面积。 Booth number：摊位号。 Booth personnel：展台工作人员。 Booth sign：摊位楣板，用于标识参展商的公司名称、摊位号等。 Booth size：展位尺寸。 Blueprint：展位设计施工图。 Backwall booth：靠墙展位，其后背墙紧靠展馆墙壁，常被称之为边缘展位。Buying team：（公司）采购小组。 Bill of lading（B/L）：提单。 Bonded warehouse：保税仓库。 Bone yard：运输代理公司在展览现场所拥有或租用的、用于存放展品空箱的仓库。 Consumer show：面向公众开放的展览会，一般需要买票进入，这种展览会又称公共展。 Convention：泛指大型会议、展览或者两者兼而有之。 Corner booth：位于两个或两个以上人行通道交汇处的展位，一些展览会组织对这样的展位收取额外费用。 Carnet：允许展品临时出口的海关批准文件。 Cartage：货物运输费，或指展品从港口到展馆的短距离运输。 Certificate of inspection：发运前对易变质物品等货物进行全面检查并证明其完好无损的证明文件。 Certificate of origin：原产地证明。 Consignee：（展品）收货人。 Customs：海关。 Cash in advance（CIA）：预付，指购买商在卖方把货物交付发运前先支付货款。Cash with order（CWO）：预订金。 Certificate of insurance：保险凭证（许多展览会组织者向参展商以及展览馆向展览会组织者索要的一种投保证明），它是一种简化保险合同，没有保险单（insurance policy）正规。
1 B: Business person C: Client B: Good morning, sir. C: Good morning B: Welcome to our display, please take your time. There are the samples of our company’s products. C: What are your main products? B: We are specialized in the product of bicycle and machine of part. C: Yes, I am interested in your bicycle. B: Right, Please allow me to demonstrate this bicycle for you. C: What are the characteristics of them compared with the precious ones? B: We have improved some of the functions with the access to the convenience in management and operations. Here’s a folding bicycle. C: Very good, may I have a try? B: Sure, The design of the seat is comfortable and high safety, Could you please leave your contact number so that we can provide you with the lastest information in time. C: I really appreciate that. B: At the same. You are welcome to browse, the website of our company. Here’s our working name card, you may contact our staff any time. B: Thank you for your visit and have a nice day. 2 Z：Good morning, sir. Welcome to our exhibition. Here is my card. X: Good morning. Z: May I know what you are interested in, sir? X: I’m interested in your bicycle. Z: Good, this product is the result of latest technology. X: Can you tell me about it special? Z: Certainly. Here is all the information you might need. Please take it for your reference. X: Thank you. Mm, I’ve already seen some of the items we’d like to order. Z: Let me show you how to operate this bicycle, sir. X: OK. Z: This kind of bicycle is make and become to with titanium alloy and
会展英语常用句型 问好 1.Good morning/afternoon/evening./May I help you? /Anything I can do for you? 2.How do you do? /How are you? /Nice to meet you. 3.It's a great honor to meet you./I have been looking forward to meeting you. 4.Welcome to China. 5.We really wish you'll have a pleasant stay here. 6.I hope you'll have a pleasant stay here. Is this your fist visit to China? 7.Do you have much trouble with jet lag? 机场接客 1.Excuse me; are you Mr. Wilson from the International Trading Corporation? 2.How do I address you? 3.May name is Benjamin liu. I'm from the Fuzhou E-fashion Electronic Company. I'm here to meet you. 4.We have a car an over there to take you to you hotel. Did you have a nice trip? 5.Mr. David smith asked me to come here in his place to pick you up. 6.Do you need to get back your baggage? 7.Is there anything you would like to do before we go to the hotel?
第一部分会展简介about MICE 第一节会展的定义和分类Definition and Classification of MICE 一．会议的分类 二．展览的分类 第二节会展中心常见的组织结构和职位Organization Chart and Position of Convention and Exhibition Center 一．会展中心常见的组织结构Organization Chart of a Convention and Exhibition Center 二．会展中心常见职位Position of a Convention and Exhibition Center 第二部分展览及其服务Exhibition and Service 第一章招展Exhibition Invitation 第一节展会招展函的主要内容及样板Main Contents and Sample of the Exhibition Invitation Letter 一．招展函的主要内容Main Contents of the Exhibition Invitation Letter 二．招展函样板Exhibition Invitation Letter Samples 1.展会介绍 2.以往展会回顾 3.本届展会的特色和创新之处 4.展会招商和宣传推广计划-1---传统展会 5.展会招商和宣传推广计划-2—传统展会 6.参展办法 7.其他信息 第二节参展信息手册的主要内容及样板Main Contents and Samples of the Exhibitor Manual 一．参展信息手册的主要内容Main Contents of the Exhibitor Manual 二．参展信息手册样板Exhibitor Manual Samples (一)前言 1样板1—侧重性前言 2. 样板2—一般性前言 (二) 展览场地基本情况 1. 展馆交通图样板 2. 展馆及展区平面图 3. 展览场地的技术参数展馆的水电供应情况等 (三)展会的基本信息 (四)展会规则 1. 有关证件的使用和管理规定Regulation of Badge Usage and Issue 2. 消防及安全条例Fire and safety Regulation 3. 展品安全及其保险（Exhibit Security and Insurance） 4. 展出规定Stand Operation 5. 展台清洁Stand Cleaning 6.展馆损坏及赔偿Ｈall Damage & Penalty 7.知识产权Intellectual Properey Rights 8.不可抗力Force Majeure
1 admission ticket：入场卷 2 attendee：出席者,在场者 3 applicant：申请者 4 badge：胸章 5 booth：展台；售货棚；展览摊位 6 booth contractor：展台搭建公司 7 booth number：展位号码 8 booth order：展位预定 9 box lunch：盒饭 10 brochure：宣传小册子 11 budget：预算开支 12 business card：名片 13 classroom type meeting room：教室形会议厅 14 clinic：教学班，现场会议 15 company fascia/signage：公司楣板 16 confetti：彩色纸屑 17 conference：专业会议，协商会 18 congress：代表大会，会议 19 cooperation：合作;协作 20 consortium：国际财团 21 convention site inspection：会议场地考察 22 convention registration：会议代表签到
23 corner booth：角落展台 24 dealer meeting：经销商会议 25 decorator：装潢公司 26 destination：目的地 27 diplomat：外交官,外交家 28 draping：布帘，铺设桌面的群布 29 drayage：运送展品 30 dress code: 着装规范 31 exhibit designer：展台设计师 32 exhibit producer：展台搭建商 33 exhibit directory：参观指南（主要列出参展商名单及其位置） 34 exhibit：展位或展品，很多场合下，可与booth互换，意为“展位”，但主要指展出的物品 35 exhibition：展览会 36 exhibition planning：展前联络 37 exhibitor manual：参展商手册 38 exhibitor：参展商 39 exposition manager：展厅经理，负责一个展览会从立项、促销到现场举办的各个方面的工作，也称为“show manager”或“show organizer”。 40 exposition：博览会 41 facility manager：展馆或展厅经理 42 facility：同“convention center*”，指展览馆或展览设施
国际展会常见英文专业术语（一） Affixed merchandise——Exhibitor’s products fastened to display——参展商携带的，与参展有关的辅助用品 Air freight——Materials shipped via airplane——空运货物 AT-site——More commonly called On-site, Location of event or exhibit ——展会现场 Attnedance——Number of people at show or exhibit——参展人数 Attendee——One who attends an exposition. May also be referred to as delegate or visitor, but should not be used for “exhibitor”——参观展会的人（不包括参展商） Attendee brochure——Direct mail piece sent to current and prospective attendees that promotes the benefits of attending a specific show——分发给展会观众的宣传资料 国际展会常见英文专业术语（二） Booking——An arrangement with a company for use of facilities, goods or services——预订 Booth——One or more standard units of exhibit space. In U.S.A a standard unit is generally known to be a 10’ x 10’ space——展位（在美国一个标准展位是10x10平方英尺） Booth area——The amount of floor space occupied by an exhibitor——展位面积 Booth number——Number designated by show management for each exhibitor’s space——展位号Booth personnel——Staff assigned to represent exhibitor in assigned space——展台工作人员 国际展会常见英文专业术语（三） Co-Locate——To hold two related shows at the same time and in the same place——在同一地点同时举办两个相关的展会，即“套展” Consumer show——An exposition that is open to the public. Typically, an admission fee is charged. Also knows as a “public” show——面向公众开放的展会，一般需要买票进入，即“公共展会” Contractor——An individual or organization providing services to an exposition and/or its exhibitors. Typically refers to either a general service contractor or specialty contractor——为展览会组织者、参展商提供服务的服务供应商 Convention——A broad term that can refer to a large meeting, an exhibition, or a combination of the two——泛指大型会议、展览