剑桥商务英语(BEC)中级阅读全真试题5

剑桥BEC商务英语中级阅读真题及参考答案推荐文章BEC中级阅读真题答案解析热度： BEC商务英语中级阅读真题及参考答案热度： BEC商务英语中级阅读真题精讲热度： BEC中级阅读真题详解：TroublewithTeamwork 热度：BEC中级阅读真题解析热度：bec中级其实不算特别难，只要我们认真备考就会通过的，为了方便大家的备考，下面小编给大家带来剑桥BEC商务英语中级阅读真题及参考答案。

剑桥BEC商务英语中级阅读真题及参考答案1Personal Assistant of the Year0 Anne-Marie Garrard was shocked when it was announced that she had won the00 Personal Assistant of the Year award. ‘The other candidates seemed me34 to be very strong, and I have to say I found that the selection procedure really35 hard,' she says. 'I didn't think I had any chance of winning. When I heard my36 name, my legs were so weak I could only hardly stand up,' she laughs. So37 how is 'the best' personal assistant chosen from a group of so extremely good38 and very different individuals? The final decision was reached after a39 day-long session of the tests, interviews and exercises. Garrard believes40 the skills she uses in her job helped her how to perform well. For instance, although41 most of her work is for her company's Managing Director, she works for six bosses42 in all, so she always tries out to be prepared for anything that might happen.43 As for the future, her firm has closed for its summer break now; as soon as44 they will open again, there is a pay rise waiting for her. But Garrard is not45 going to be relax. She says, 'There's always room for personal development.You must keep trying to improve.这篇文章讲的是一个女生获得个人助理奖后的情况。

bec中级真题集5答案解析1. 真题集的重要性在备考一项考试时，真题集是不可或缺的工具之一。

对于想要通过BEC中级考试的考生来说，BEC中级真题集5是一个非常有价值的资源。

通过仔细分析和解析这个真题集中的题目，考生可以更好地了解考试的要求和考点，提升自己的备考水平。

2. 阅读理解部分解析BEC中级真题集5中的阅读理解部分涵盖了各种商务文本，如报告、公告、广告等。

这些题目要求考生能够准确理解文本中的信息，并能够根据要求回答相关问题。

在解答这些题目时，考生应该注意词汇的理解和句子结构的分析。

同时，还需要培养自己的阅读理解能力，拓宽自己的阅读背景和知识面。

3. 写作部分解析写作部分是BEC中级考试的重点部分之一。

在BEC中级真题集5中的写作题目中，往往会给出一些商务场景，并要求考生根据这些场景写出相关的商务信函。

在解答这些题目时，考生应该明确写作的目的和受众，并注意语气和措辞的恰当运用。

此外，还需要注意商务文体的特点和写作结构的组织，使得写作更加准确和流畅。

4. 口语部分解析口语部分是考察考生表达和交流能力的重要环节。

在BEC中级真题集5中的口语题目中，会模拟一些商务场景，要求考生用英语进行表达。

在回答这些题目时，考生应该注意语速和语调的自然，同时保持清晰和准确的表达。

此外，还要注意适当地运用一些商务词汇和表达习惯，使得表达更具有商务场景的真实性。

5. 听力部分解析听力部分是考察考生听力理解能力的重要部分。

在BEC中级真题集5中的听力题目中，会涉及到各种商务场景的对话和讲话，要求考生能够准确地理解内容，并作出相应的回答。

在回答这些题目时，考生应该提升自己的听力理解能力，并注意语速和语调的变化。

同时，还要注意词汇的理解和上下文的推测，从而更好地理解听力材料。

通过对BEC中级真题集5进行细致的分析和解析，考生可以更好地了解考试的考点和要求，提升自己的备考水平。

同时，还可以针对自身的薄弱环节进行重点练习，以达到更好的备考效果。

bec中级真题答案解析第5BEC中级真题答案解析(第5)BEC中级考试是国际上广受欢迎的商务英语考试，很多人都在备考BEC中级考试。

今天，我们将对第5套真题进行答案解析，帮助考生更好地理解和掌握考试内容。

第一部分：阅读理解在第一部分的阅读理解中，考生需要阅读一篇关于公司营销策略的文章，然后回答相关问题。

文章介绍了一家公司如何通过市场调研、产品创新和客户关系管理来提高销售业绩。

问题一问到公司为什么要进行市场调研。

正确答案是：为了了解客户需求和市场竞争情况，从而制定更好的营销战略。

市场调研是公司了解消费者需求和市场环境的有效工具。

问题二问到公司如何进行产品创新。

正确答案是：通过与客户合作和分析市场趋势，不断改进现有产品和推出新产品。

产品创新是公司保持竞争力和满足客户需求的重要手段。

问题三问到公司如何进行客户关系管理。

正确答案是：通过建立长期合作关系、提供优质客户服务和定期进行客户满意度调查等方式。

客户关系管理是公司建立良好客户关系和留住现有客户的关键。

第二部分：商务写作在第二部分的商务写作中，考生需要根据提示写一封商务邮件或备忘录。

邮件或备忘录的内容通常涉及日常业务、项目进展或问题解决。

考生需要注意邮件或备忘录的格式、语言流畅和逻辑清晰。

在本套真题中，考生需要写一封邮件向同事询问关于新产品发布的情况。

正确答案应包括以下内容：1. 开头用礼貌的问候语，引入主题；2. 提出询问关于新产品发布情况的具体问题，如发布日期、目标市场、竞争优势等；3. 表达疑虑或希望得到更多信息的意愿；4. 结尾用礼貌的结束语，表达感谢并期待收到回复。

第三部分：听力理解在第三部分的听力理解中，考生需要听一段对话或独白，然后回答相关问题。

听力材料通常涉及商品订购、客户服务、公司会议等不同场景。

考生需要提高听力技巧，重点抓取关键信息。

在本套真题中，考生需要听一段对话，了解一家公司目前的销售业绩和扩展计划。

正确答案应包括以下内容：1. 公司今年的销售业绩较去年下降10%；2. 公司计划在下个季度推出新产品以增加销售额；3. 公司欢迎员工提出关于新产品的建议和意见。

bec中级真题辑5答案解析《BEC中级真题辑5答案解析》在商业环境中，具备良好的商务英语能力是非常重要的。

而为了提高自己的商务英语水平，很多人会选择参加商务英语考试，如BEC 中级。

本文将对BEC中级真题辑5进行详细的答案解析，帮助读者更好地了解考试内容和应对策略。

文中将按照题目顺序逐题解析，通过讲解题目设定、正确答案的选取以及解题的逻辑思路，帮助读者更好地理解和掌握商务英语考试的技巧和方法。

首先，文中将对阅读理解部分进行解析。

这部分主要考察考生对商务英语文章的理解和阅读能力。

通过对文章的分析和细节把握，读者将能更好地回答题目。

然后，文中将对写作部分进行解析。

写作部分是BEC中级考试的重要组成部分，也是很多考生所担心的部分。

通过解析考题设定，举例说明和写作技巧的讲解，读者将能更好地应对写作题目，提高自己的写作能力。

接下来，文中将对听力部分进行解析。

听力是商务英语能力的重要组成部分，也是很多考生所困扰的部分。

通过对听力录音的分析和关键信息的把握，读者将能更好地答题和提高听力水平。

最后，文中将对口语部分进行解析。

口语是商务英语沟通的重要方式之一，也是很多考生所欠缺的部分。

通过解析口语考题和提供口语训练的技巧和方法，读者将能更好地应对口语部分，提高自己的口语表达能力。

在本文中，我们将提供详细的答案解析并针对每个部分给出相应的技巧和方法。

读者将能更好地了解商务英语考试的要求和考点，并通过练习提高自己的商务英语能力。

总之，《BEC中级真题辑5答案解析》将为读者提供详细的解析和实用的技巧，帮助他们更好地应对商务英语考试。

希望本文能对读者提供有价值的信息和帮助，使他们能够在商业领域中取得更好的发展。

BEC商务英语（中级）阅读模拟试卷5(题后含答案及解析)题型有：1. PART ONE 2. PART TWO 3. PART THREE 4. PART FOUR 5. PART FIVEPART ONE—Look at the sentences and the book reviews below.—Which book (A, B, C or D)does each sentence 1—7 refer to?—For each sentence 1—7, mark one letter (A, B, C or D) on your Answer Sheet.—You will need to use some of the letters more than once. ASalinas outlines the key qualities of good management in this autobiography. He believes that decisions should be based on facts, not opinions; that people’s strengths should be exploited; and that disagreement is some times necessary. But the main point he makes is that leadership means performing well at all times and setting a good example. BIn this collection of essays, top business leaders predict how businesses will change over the next few years. They analyse changes in business and society and their effects on job markets, as well as taking a look at possible strengths and weaknesses of leading economics and their currencies. This collection outlines a vision of tomorrow’s business world and the type of leaders that will be required. CThis book is a well-researched study of the problem of leadership in global quoted companies. 160 international business leaders were asked how they added value to their companies and their answers form the main part of this book. Both managers and companies are analysed in order to show how they cope with difficult issues. A useful book for all senior managers. D100 well-known US business leaders through this century are described in this book, which analyses how their fortunes were made and sometimes lost. The background, business career character and personal life of each individual are outlined, creating an impressive collection of biographies and an excellent reference work.1．This is an account of one business leader’s experiences.A．B．C．D．正确答案：A解析：“这是对一个商业公司领导的经历的介绍。

bec中级真题5答案解析高级BEC中级真题5是商务英语考试中的一套题目，主要针对商务英语中级水平的学习者。

这套题目包含了一系列的问题，涉及商务交流、市场营销、财务管理等方面。

本文将对BEC中级真题5的答案进行解析，帮助大家更好地理解和掌握商务英语知识。

首先，我们来看第一题。

该题要求考生根据提供的广告短文，为一家咖啡店撰写一则电话营销的对话。

正确的答案是：A: Good morning, Café Brew. How can I help you?B: Good morning. I saw your advertisement in the local newspaper and I'm interested in your coffee. Can you tell me more about it?A: Of course. Our coffee is made from premium Arabica beans, carefully selected and roasted to perfection. It has a rich, smooth flavor and a delightful aroma. Would you like to try it?B: Yes, I would. Can I come to your shop to taste it?A: Absolutely. We're open from 8am to 8pm every day. We look forward to seeing you.B: Great. Thank you. See you soon.解析：在这个对话中，A是咖啡店的员工，B是潜在客户。

A首先问候了B，然后B表达了对咖啡的兴趣。

接着，A用简洁明了的语言向B介绍了咖啡的特点，并主动提出让B前来品尝。

B表示愿意并询问了咖啡店的营业时间。

剑桥商务英语（BEC）中级考试阅读全真模拟试题PART ONEQuestions1-7Look at the sentences below and the job advertisements on the opposite page.Which job does each sentence1-7refer to?For each sentence,mark one letter(A,B,C or D)on your Answer Sheet.You will need to use some of these letters more than once.1You will be responsible for the operation of a computer system.2You must be able to forecast what people will want to wear.3You will be able to work with people from many different countries and backgrounds.4You will have a qualification which covers two subject areas.5It is necessary to have worked in this sector before.6You will need to keep in contact with the headquarters of the organization.7The advertisement emphasizes the need to have a suitable approach to important people.ABUSINESS MANAGERYou will be responsible for our global business within specific countries and will have a good understanding of international distribution,possibly based on previous experience,plus the ability to work in markets that are highly varied in their culture.You will be fluent in a second language, be willing to travel extensively,and preferably have a degree.BDEPARTMENT STORE BUYERBased at our head office in London,you will select and order stock from our suppliers in Italy. You will need to predict fashion trends and build a strong relationship with our Italian office.You will have gained your buying experience in women’s fashion and will hold a degree in design with a business studies component.CLEGAL SERVICES ADMINISTRATORAs head of the legal office,your work will include managing the office IT network,typing reports,diary maintenance and supervision of another staff member.You will need good organizational skills in order to keep ahead of a varied workload.You will be dealing with senior executives and government officials,so a mature and efficient manner is essential DREGIONAL LEISURE SITES MANAGERYou will be responsible for budgetary planning,contract negotiations,local marketing and effective administration.You will communicate frequently with our main office using the latest technology.Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.PART TWOQuestions8-12·Read the extract below from an article about the coffee industry.·Choose the best sentence from the list on the opposite page to fill each of the gaps.·For each gap8-12,mark one letter(A-I)on your Answer Sheet.·Do not use any letter more than once.Coffee is worth approximately$50-60bn per annum in terms of world sales.It is a truly international commodity,and today more than50countries in the world grow coffee beans. (example)______I_____.ICO organization helps coffee producers and promotes coffee conumption worldwide.ICO estimates that world production next year will reach97.5million bags.11.3million bags higher than the current year.(8)____________.As the largest producing country,Brazil is particularly important in the coffee world.In1994Brazil was responsible for25%of world production,Colombia was next with13.4%,Indonesia had7.5%,Mexico4.7%,Guatemala3.8% and Ethiopia and Vietnam were equal with3.4%.Coffee is a tough crop,and can be grown in areas where it is difficult or impossible to grow other crops.(9)However,disease is always problem for coffee production,as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country,explains Pablo Dubois.In most countries the smaller farmers sell their crop to a local trader,who then sells it on to exporters. There are,however,other distribution systems.(10)____________.Some countries,like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next.In1997,for example,there was a large rise in the world price,which was immediately felt by the consumer.Rising prices always result in a drop in sales,which will have a bad effect on those developing countries,which are highly dependent on foreign exchange from coffee exports.(11)____________.In the opinion of Pablo Dubois,the biggest problem for his organization is to create greater consumer awareness of the different varieties of coffee and different ways of preparing it.(12)____________.ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production,and last year’s seminar on coffee and the environment created a lot of interest.The future looks bright for the coffee industry.It is estimated that consumption over the next few years will continue to rise steadily.New markets like Eastern Europe and China are expected to develop fast.A.As a result,the membership now represents94%of all exporters and60%of all importers.B.In some of these countries,this can amount to as much as50%of all export earning.C.In North America,most consumers already have above average knowledge of the range available.D.For example,frost and wind are particularly damaging to coffee crops.rger coffee growers,for example,frequently export directly.F.The main reason for this is higher Brazilian output as production recovers from weather damage to crops.G.It is cultivated in mountain regions which can only be reached by animal transport,and in other difficult areas where modern agricultural equipment cannot be used.H.This is because there is a demand for coffee in Germany,and it is also sold in the UK and in the US.I.This make the coffee industry fairly universal,according to Pablo Dubois,Head of the International Coffee Organization(ICO),based in London.PART THREEQuestions13-20Read the article below about stress management,and answer questions13-20on the opposite page.A Lesson In Stress ManagementDemands placed on us at work can often lead to considerable worry and discomfort.There are,however,ways of protecting ourselves from the stress we face at work.We interviewed Jane Collard,a consultant in stress management.1.In Jane Collard’s opinion,stress is becoming an increasingly common feature of the workplace.Stress is a highly individual reaction,which varies considerably from person to person, and it is difficult for some employees to avoid it.Indeed,stress is regarded by many as part of the organizational culture of our institutions:it comes with the job.Recent figures indicate that time taken off work because of stress has increased by500per cent since the1950s.Undoubtedly, changes in working conditions have led to greater pressure at work at all levels.With reductions in staffing,workloads for individual employees have increased.In addition,many employees are left worrying about the security of their jobs.2.On the stress management courses that she runs,Jane Collard tries to make the trainees realise that stress in itself is not harmful.Everyone needs a certain level of stress to enable them to feel motivated and to perform effectively.A complete absence of stress can be as damaging as overstress,since it can make people lose interest in their work,and even lead to depression.The difficulties occur when the amount of stress rises above a level which is healthy for a particular individual.If this happens,the effects are very obvious and the trainees are taught to recognize the signs.Stress may be expressed physically,for example through headaches and tiredness,or through emotional problems such as depression.A person suffering from stress may also start to behave differently,and can be difficult to deal with.3.While it may not always be possible to prevent stress,there are a number of ways in which it can be controlled.The first thing that the trainees learn is how to manage their time effectively. This involves,first of all,setting realistic goals for both the short and long term.Once this framework has been established,tasks are then prioritised on a daily basis.The trainees are also reminded that when they are under pressure the less important items should be left,and they should never hesitate to delegate.Everyone is encouraged to look at ways of reducing‘wasted time’,for example by grouping similar tasks together or dealing with items immedkiately.4.Jane feels that one of the most useful features of the course is that it enables trainees to deal with those demands or deadlines that they regard as unreasonable.They are encouraged to avoid being defensive,but at the same time they are advised not to be afraid of saying‘no’.They are asked to give reasons only if necessary.The training helps them to foresee difficult situations or unwanted demands,and they learn how to prepare themselves mentally.Everyone is encouraged not to get stuck in negative thought patterns,where stress can feed a circular sense of helplessness.One solution they discuss is to think of a more encouraging alternative for each negative message.They learn,for example,to remind themselves that nothing terrible happens when a demand is refused or a deadline missed.Life goes on.Questions13-16For questions13-16,choose the best title for each numbered paragraph from the list below.For each numbered paragraph1-4,mark one letter(A-G)on your Answer Sheet.Do not use any letter more than once.A Higher stress levels among top managersB Coping with stress through a positive attitudeC Time lost at work through sicknessD Causes of increased stress in the work environmentE Explanations for missed deadlinesF stress reduction through better organisationG Typical problems associated with stress13Paragraph114Paragraph215Paragraph316Paragraph4Questions17—20Using the information in the text,complete each sentence17-20with a phrase A-G from the list below.For each question17-20,mark one letter(A-G)on your Answer Sheet.Do not use any letter more than once.17Most people agree that the recent increase in stress is due to changes in____________.18The trainees are taught that the right level of stress at work is important for good.19Trainees learn that one way of limiting stress is by deciding upon.20One of the most important parts of the course is learning how to react toA levels of performanceB shorter deadlinesC employment practicesD higher levels of sicknessE unfair demandsF successful management structureG practical targetsPART FOURQuestions21-35·Read the text below about job prospects at the Provincial Bank.·Choose the correct word A,B,C,or,D on the opposite page to fill each gap.·For each question21-35,mark one letter(A,B,C,or D)on your Answer Sheet.Employment Opportunities for Graduates with the Provincial BankThe Provincial Bank is one of the biggest(example)____________institutions in the U.K. With its1,900branches and58,000employees,it has(21)____________a household name. Almost4,000of these employees(22)____________managerial or executive positions.The bank has an outstanding(23)____________of profitability,which has been achieved by introducing innovations at the same time as maintaining leadership of the(24)____________.The bank’s comprehensive training programme concentrates on(25)____________the most important skills that graduates need in order to(26)____________early management responsibility.Trainees take responsibility for their own continuous self-development through visiting other branches and departments,and by(27)____________courses in management skills. They also receive training in order to increase their knowledge of the bank’s(28)___________. The bank supports(29)____________of staff who wish to take professional examinations,and itsGraduate Training Scheme is(30)_____________to the nationally recognized Diploma in Management.Obviously the quality of its mangers is of(31)____________importance to the bank’s performance.It welcomes good graduates in any subject area,(32)____________they can demonstrate the ability to influence events,and have the potential to(33)____________both as leaders and as part of a team.Most graduate trainees join the Retail Banking division initially. Those starting on this programme will soon have the(34)____________to work in other parts of the bank and can(35)____________a varied and flexible working life.Example:A budgetaryB fiscalC financialD economic0A B C DExample21A opened B entered C turned D become22A hold B do C keep D own23A career B catalogue C record D experience24A area B trade C record D market25A making B reaching C developing D heightening26A present B treat C deal D handle27A observing B attending C involving D staying28A services B goods C creations D abilities29A colleague B members C people D persons30A qualified B combined C fastened D linked31A main B vital C necessary D superior32A therefore B thus C provided D only33A succeed B realize C gain D overcome34A choice B chance C likelihood D probability35A forecast B believe C suppose D expectPART FIVESection AQuestions36-40Read the text below about a special kind of competition.In most of the lines36-40there is one extra word which does not fit.One or two lines, however,are correct.If a line is correct,write CORRECT on your Answer Sheet.If there is an extra word in the line,write the extra word in CAPITAL LETTERS on your Answer Sheet.Examples:0The international Youth Skills Olympics is a vocational skills competition in0C O R R E C T00which the young people demonstrate their achievements in a range of areas.00T H E36The competition,which there is held every two years,is organized by the international 37Training Organisation.All petitors qualify for the team by getting through38a tough national competition.Their backgrounds are vary from arts to sciences,39and students to the self-employed.Since they do not know which skill area they40will be tested in,they must to train for everything before the start of the competition.Section BQuestions41-45Read the text below about market research.In each line41-45there is one wrong word.For each line41-45,write the correct word in CAPITAL LETTERS on your Answer Sheet.Examples:0Your business will only success if customers like your product0S U C C E E D00or service and are prepared to give you money in exchange about it00F O RMarket Research41Before you start a business,it is importance to undertake market research42and to assess the results with great care:you need to finding out about your43potential customers and the state of the market,included your competitors.44The more detailed your market research are,the more profitable your business45is likely to be.Carry out your study thorough,and repeat it to ensure your results are reliable.。

bec中级真题第5辑答案解析BEC中级真题第5辑答案解析BEC中级考试是被广泛认可的商务英语考试之一，它涉及了商业领域的广泛知识和技能。

每一辑的考题都是经过精心设计的，旨在考察考生的商务英语能力。

在解析这些题目之前，让我们先来了解一下BEC中级真题第5辑的一般情况。

BEC中级真题第5辑共包含四个部分，分别是Reading, Writing, Listening和Speaking。

每个部分都涵盖了不同的题型，考察不同的能力。

下面，我们将对每个部分的题目进行逐一解析。

首先是Reading部分。

这一部分主要测试考生的阅读技巧和理解商务英语文本的能力。

题目类型包括多项选择题、判断正误题以及填空题。

考生需要通过阅读题目并仔细阅读相关文本，准确理解信息，找出正确答案。

解答这一部分的关键是提高阅读速度和理解能力，熟悉商务英语词汇和表达方式。

接下来是Writing部分。

这一部分考察考生的写作技能，要求考生根据所给的信息和提示，完成一篇商务英语写作任务。

题目类型包括写信、备忘录、报告等。

考生需要注意语法和拼写，准确表达自己的意思，并根据任务要求进行适当的组织和结构。

第三部分是Listening部分。

这一部分考察考生的听力技巧和理解商务英语听力材料的能力。

题目类型包括听力选择题、填空题以及判断正误题。

考生需要仔细聆听听力材料，准确抓住关键信息，并根据要求选择正确答案或填写正确答案。

最后是Speaking部分。

这一部分考察考生的口语表达能力和交流能力。

考生需要与考官进行面对面的对话，回答问题，讨论话题，并展示自己的商务英语口语能力。

考生需要注意流利地表达自己的意思，准确运用商务英语词汇和表达方式。

综上所述，BEC中级真题第5辑的四个部分各有不同的考察目标和题型。

考生需要通过充分的准备和练习，提高自己的英语技能，熟悉题型和考试要求，才能取得较好的成绩。

希望通过这篇文章的解析，对BEC中级真题第5辑有一个初步的了解，并对备考有所帮助。

商务英语 BEC 中级考试阅读理解练习题第一篇： THE ART OF PERSUASIONLet me send you our brochure ’ is probably the most commonly used phrase in business. But all too often, it can spell theend of a customer enquiry because many brochures appear tobe produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businessesfail to ask themselves critical questions like,’Who willthe brochure be sent to? ’ ’What do we want to achieve withit? ’ The truth is that a brochure has usually been producedfor no other reason than that the competition has one.However, with a little research, it often transpires thatwhat the client wants is a mixture：part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget islikely to be finite. There may not be enough money to meet allthree marketing needs, so the first task is to plan the brochure,taking into account the most significant of these. The otherrequirements will have to be met in a different way.After all,introducing the company’s product range to newcustomers by mail is a different task from selling a newseason’s collection to existing customers.The second task is to get the content right. In 95 per centof cases, a company will hire a designer to oversee thelayout, so the final product looks stylish, interesting and professional; but they don ’t get a copywriter or someone withthe right expertise to produce the text, or at leasttidy it up - and this shows. A bigger failing is to produce abrochure that is not customer focused. Your brochure shouldcover areas of interest to the customer, concentrating on thebenefits of buying from you.Instead, thousands of brochures start with a historylesson, ’Founded in 1987, we have been selling ourproducts .. I can assure you that customers are never goingto say to themselves, ’They’ve been around for 20 years - I ’ll buy from them. ’ It’s not how long you ’ve been in business that counts, it ’s what you’ve done in that time.The important point to get across at the beginning is thatyou have a good track record. Once this has been established,the rest of the brochure should aim to convince customersthat your products are the best on the market.It is helpful with content to get inside the customer ’s head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits thatpotential customers would gain from doing business with you,for example, product quality, breadth of range, expertise ofstaff and so on. But remember that it is not enough just tostate these; in order to persuade, they need to be spelt out.One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you,rather than it simply being a set of supplier s’ photographs with your name on the front.At the design stage, there are many production featuresthat can distinguish your brochure from the run of the mill.You may think that things like cutouts or pop-ups will do thisfor you and thus make you stand out, or you may think theyjust look like designer whims that add cost. Go through allthe options in detail. One of them might be thatall-important magical ingredient.13 What point does the writer make about brochures in thefirst paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.graph 14 The writer’s advice to companies in the second parais toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producingbrochures.15 In the third paragraph, which of the following does thewriter say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16 In the introduction to a brochure, the writer advisescompanies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17 When discussing brochure content in the fifth paragraph, the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18 What does’run of the mill’ in line 67 mean?A eye-catchingB complicatedC stylishD ordinary第一篇参考答案与解析：《 The art of persuasion》，劝说的艺术。

BEC剑桥商务英语中级阅读练习题俗话说，熟能生巧，多做一些考前练习题可以帮助我们得到一些做题经验，为了方便大家备考，下面小编给大家带来BEC剑桥商务英语中级阅读练习题。

BEC剑桥商务英语中级阅读练习题Issues in the recruitment worldIn the competitive world of investment banking, good senior executives are not easy to find. So what should the industry's hard-pressed directors do when they need to find senior staff? Increasingly, they decide to call in the headhunters. These are busy and profitable times for the recruitment agencies that dominate the world of executive search and selection.(0) .....They needed new people to revitalise their operations, and the result has been a boom in the recruitment market. Pinnacle, a leading recruitment agency, has helped various UK investment banks to rebuild their entire senior management teams. It is hard to overstate the significance of this. (8)............But now everything has changed, and Pinnacle is not the only major player in the field. Some analysts believe that rival recruitment specialists ALT Associates has a larger share of the market. However, there is little doubt that over its 13-year history, Pinnacle and its chairman, Matthew Edwards, have built up an impressive reputation.Edwards estimates that his company controls between 10 and 15 per cent of the headhunting market for senior investment banking jobs in the UK. (9)............Rather, it is the high-calibre jobs and people that Pinnacle deals with that define the company's success. For example, the company was recently commissioned to find a new chairman for NBS Bank, a vacancy that was one ofthe most talked about in the banking world.Most HR directors recognise that headhunters such as Pinnacle play a valuable role in the recruitment process.(10)............Some are concerned that a few companies, including Pinnacle, have too much power over high-level recruitment.(11)............As Tim Davidson, HR Director at Cawfield Bank, explains, They can be kingmakers. These are the people who decide who gets a future and who doesn't. If Edwards forms a view about an individual, it can affect their ability to get a particular job. That view could just have been formed on a bad day.' (12)............ Final decisions in the selection process are always taken by his clients, he says, whoever they are.The role of headhunters should not be exaggerated. Many companies never use them. But as top executives are hard to find, there will always be a role for people like Matthew Edwards.A Although others may put it lower, it is important to remember that the company's reputation is not based on market share alone.B Their chief worry is that the headhunters can now make or break managerial careers.C According to Edwards, this is a further indication that the way Pinnacle searches for a candidate tends to favour a certain type of manager.D But this acceptance does not mean they are universally happy, either with the state of the market or with Pinnacle's role within it.E Until a few years ago, even the biggest companies were unlikely to use headhunters to fill more than one or two jobs a year.F Edwards objects to this suggestion, claiming that all hedoes is find candidates and encourage them to apply for a particular post.G A number of big investment banks recently decided to make changes to their management boards after disappointing end-of-year results.BEC剑桥商务英语中级阅读练习题解析《Issues in the recruitment world》，招聘世界里的话题。