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东财《网络营销理论与实务》在线作业一-0028.247EE40F

东财《网络营销理论与实务》在线作业一-0028.247EE40F
东财《网络营销理论与实务》在线作业一-0028.247EE40F

东财《网络营销理论与实务》在线作业一-0028企业文化建设的起点是()。

A:企业文化的建设

B:企业文化的定位

C:企业文化的更新

D:企业文化的创新

答案:B

在网络营销中,企业要以()为核心。

A:利润

B:产品

C:服务

D:客户

答案:D

下列关于RFM法的说法中错误的是( )

A:它是对数据库记录进行管理的一个重要法则

B:它能够将公司的顾客进行分类

C:它能够识别公司营销活动的目标顾客

D:运用它的三个指标能对客户数据库做数据挖掘

答案:D

企业利用Web技术把自己的名称、标志、电话等信息发布在互联网上,这是采用哪种形式____网络广告

A:关键字广告

B:主页形式

C:电子邮件广告

D:旗帜广告

答案:B

网络营销发展的最高阶段是()

A:虚拟社区

B:客户关系营销

C:网络直销

D:信息代理人

答案:D

“一对一”营销的核心是()。

A:个性化营销

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