商务英语EMAIL高手 讨价还价 还盘

有关还价还盘的商务英语导语：如何用英语去还价还盘?下面是的有关还价还盘的商务英语，欢迎借鉴!Mr. Smith: This is our rock-bottom price, Mr. Wang. We can't make any further concessions.史密斯先生：王先生，这是我方的最低价格，不可能再让步了。

Mr. Wang: If that's the case, there's not much point in further discussion. We might as well call the whole dealoff!王先生：如果是这样的话，那就没有必要再谈下去了，我们是不是干脆放弃这笔生意算了!Mr. Smith: What I mean is that we'll never be able to e down to your price. The gap is too great.史密斯先生：我的意思是说我们的价格永远不可能降到你方提出的水平，差距太大了。

Mr. Wang: I think it is unwise for either of us to insist on our own price. How about meeting each other half way and each making a further concession so that business can be concluded?王先生：我想我们双方都坚持自己的价格是不明智的，能不能互相做出让步?各方都再让一半，生意就能成交了。

Mr. Smith: What is your proposal?史密斯先生：你的建议是……?Mr. Wang: Your unit price is 100 dollars higher than we can aept. When I suggested we meet each other half way, I meant it literally.王先生：你方提出的单价比我们可以承受的价格高出100美元，我说的各让一半，是名副其实的一半。

商务英语口语：价格谈判,回复还盘的英语商务英语口语：价格谈判，回复还盘的英语1. We hope you will consider our counter-offer most favorably and tell us your decision at your earliest convenience.我方希望你方能考虑我们的还盘，给出一个最优惠的价格，并在方便的时候，尽早告诉我们你们的决定。

2. We wish you will consider you price and give a new bid, so that there can be a possibility for us to meet halfway.希望你们能重新考虑你们的价格，报出一个新的价格，这样我们双方才有可能各让半步。

3. To accept the prices you quote would leave us with only a small profit on our sales because the principal demand in or city is for articles in the medium price range.接受你们报价的话，留给我们的利润就不多了，因为我方市场对商品的主要需求是中等价格范围内的货物。

4. Your competitors are offering considerably lower prices and unless you can reduce your quotations, we shall have to buy elsewhere.你们的竞争对手所报的价格要低得多，除非贵方降低报价，否则我们就从其它地方购货。

5. To accept your present quotation would mean a heavy loss to us, not to speak of profit.如接受你方现报价格，对我方来说是一个重大损失，更不要说利润了。

商务英语书信之询价和报价Business English---Enquiries and QuotationsHow to start:How to reply:Useful sentences in enquiries (Enquiries) 询盘常用的句子(Quotation) 报价常用的句子About Prices 关于价格表达Examples: 询盘、报价、还盘的例子Letter 1: Enquiry (询盘)Dear Sir,We are in the market for Melon Seeds of the first grade and second grade and should be appreciated if you let us have your offers with some representative samples. When offering the seeds, please state the earliest possible time of shipment and quantities available.Your faithfulLetter 2: Offers and Quotations （报价）Dear Sir,Thanks for your letter of 19th May.Our “D.D.”(raincoat) range is particularly suitable for warm climates, and during the past years we have supplied this range to dealers in several tropical countries. This range is popular not only because it is light in weight, but also because the material used has been specially treated to prevent excessive condensation on the insider surface.For the quantities you mention, we are pleased to quote as follows:………Payment: by irrevocable L/C at sightShipment: Shipment will be effected within three or four days after receiving the L/CThis offer is subject to our final confirmation. We feel you may be interested in our other products and enclose some pamphlets for your reference.We are waiting for your early orders.Yours sincerelyLetter 3: Counter-offers （还盘）Dear Sir,Thank you for your letter dated October 20. As regards your count-offer, we regret we are unable to accept it because our current price has already been proved workable by many orders received from other buyers.However, in order to meet you on this occasion, we are prepared to grant you a special discount of 2% on condition that the quantity of the order is no less than 1000 pieces.We hope this will enable you to enjoy the benefit of our special discount.Yours sincerelyLetter 4: Counter-offers （还盘）Dear Sir,From your letter of November 22, we are disappointed at learning that you find our offer unacceptable because other suppliers are offering lower prices.We are not in a position to accept your count-offer because our price is reasonably fixed. Regarding the qualities of the goods offered by others, we are rather doubtful whether they are similar to or comparable with those of ours. Please call the attention to this point and convince that not only price but also quality should be taken into consideration.We hope to hear from you before long.Yours sincerely生活买卖中实用的巧答。

外贸经验:如何与客户讨价还价首先要分清楚，客户的动机。

A类客户，恶意还价：你开个价格，每次他都说，HI TRACY，YOU GIVE ME A CRAZY PRICE，I KNOW XX COMPANY WHO PRODUCE A SIMILAR PRODUCT，THEY ONL Y GIVE ME 30% PRICE AS YOU GA VE.这种情况下，你听到一定很火，这个不识货的家伙，去死吧，你到别人那里去买好了。

听到这种的时候，我会这样答复：YES，SIR，I DO KNOW THEY GIVE YOU LOW PRICE FOR SIMILAR PRICE，BUT OUR PRODUCT IS DIFFERENT TO THEIRS 。

接着讲下，公司的产品特色，售后服务等的优势。

然后说很遗憾，我们的产品跟你要求的价格相差太远，不过我们还有些便宜的产品（介绍些特价，库存品给他），看他的答复，如果他还是不要，或者继续砍价就算了。

我感觉，外贸1定要晓得自己的目标市场在哪里，你的销售对象不是所有的人，你只要能抓住你的目标市场的1小部分人就足够了。

比如你的市场定位是在10USD，你的客户就是能接受8-12元产品的人（举个大概的价格空间），那些只肯出1元买便宜产品或者20元买奢侈品的人，你就该把他们从客户名单中暂时删除掉。

除非他们将来能接受这个10元的价格和质量。

B类客户，善意还价：比如每次开价后，他们总是要个10% DISCOUNT。

这种客户，1般来说，都是想买你的产品的，就不要为了些小零碎把人家得罪。

这种情况，是需要知道你的权限在哪里，你能接受的折扣在哪里。

你可以回答“DEAR SIR，THE PRICE WE GIVE IS ALMOST REACH OUR BOTTOM LINE，I TRIED TO GET A 2% DISCOUNT FROM MY BOSS，HOPE THIS WILL MAKE YOU SATISFIED。

绿色是买家，黑色是卖家It’good that we’ve settled on the questions of price ,quantity and packaging. Shall we discuss terms of payment now.Good idea, let’s get down to business.According to our usual pratice. We would like make the payment by L/C. actually an L/C provides us with guaranteed payment from bank. You know the international monetary market is unstable recently.But as our order is quite substantial this time, our exchange quota is insufficient. After so many years of business with us, will you kindly make your payment terms easier for us this time. I’d like you to have confidence in us.What term do you suggest?I wonder if you accept payment by D/P . you know ,it will involve great expense to open an L/C with a bank in our country. moreover, it allows large profit margin for both sides.That sound reasonable. Well, I think we can make an exception for you. I’ll accept you last proposal . but my company required the D/P at sight .Do you think that will be ok for you?That’s all right with us. And you can rest assured, it will all go through OK.`。

商务讨价还价英语对话商务讨价还价英语对话下面是商务讨价还价英语对话，快来读一读吧。

Conversation 1对话1A： We have made some adjustment on the prices. And this is renewed price list.A:我们对价格作了调整，这是新的报价单。

B：Thank you for allowing us 3% reduction, but still we findyour price is on the high side.B:谢谢你们给3%的优惠，但我们觉得价格仍然偏高。

A：This is our rock-bottom price, and we can't make any further reduction.A:这是我们的最低价格了，不能再降了。

B:If so，we find It difficult for us to go on with our talks.B:如果这样,我们就难以谈下去了。

A：Then what’s your counter-offer?A:那么你方的还价是多少呢?B：This is our counter-offer.B:这是我们的还价。

A:We are sincere to make business with you, but the difference between your counter-offer and our price is too great.A:我们是有诚意跟你们做成这笔生意的，但你方的还价与我方的价格的差距太大。

B：So are we. Our counter-offer is in line with the world market.B:我方也是有诚意的，我方的还盘是符合国际行情的。

A：How about meeting each other half-way in order to conclude the business?A:为了成交，咱们互相就各让一半吧?B： Agreed.B:好吧Conversation 2对话2A：What do you think of our price?A:你认为我们的价格如何?B：Your price has gone up sharply, hasn't It?B:你们的价格已经大幅度上涨了，不是吗?A：Yes. We regret we cannot maintain our original price. Since the prices of the raw materials have been raised, we have to adjust the price of our products accordingly.A:是的.。

——教学资料参考参考范本——【资格考试】2019最新整理--(备考辅导)商务英语email高手讨价还价还盘______年______月______日____________________部门1. 文体介绍还盘（counter-offer）,也叫还价，是贸易往来中（主要是对价格）的磋商（negotiation）过程。

当买、卖双方，不能接受对方所提供的某项贸易条件时，可以通过还盘说明原因，表示遗憾，或建议对方给予一定让步。

贸易条件逐项在这个过程中一一确定，直至交易达成。

2。

实用范例（1）Subject: Counter-offerDear Sir,We have been very pleased with your product, as you know. However, we find that we can obtain a price of $4.00 per hundred with a local firm. This is fifty cents per hundred lower than your price.If you can see your way clear to meeting these figures we would be pleased to place with you an order that will carry us for the rest of this year. That order is likely to be one of the largest that we have ever placed with you.Sincerely,Xxx主题：还盘亲爱的先生：。

商务英语函电：还盘策略与实例分析In the realm of international business transactions, counter-offers play a crucial role in negotiating deals and agreements. They allow buyers and sellers to haggle over prices, terms, and other critical elements of a contract, ensuring mutual satisfaction and a win-win situation for both parties. This article explores the strategies behind counter-offers and provides a detailed analysis of a business letter example in both English and Chinese, highlighting the key elements and considerations in effective counter-offer communication.**Strategies Behind Counter-Offers**1. **Market Knowledge**: Before making a counter-offer, it is essential to have a thorough understanding of the market dynamics, including prices, demand, and competition. This information helps in setting a realistic and competitive counter-offer.2. **Timing**: Timing is crucial in counter-offer negotiations. It is advisable to wait for the right moment, when the seller is most likely to accept a lower price or the buyer is willing to offer a higher price.3. **Flexibility**: Be prepared to compromise oncertain terms to reach a deal. Flexibility in approaching the negotiation table can lead to better outcomes. 4.**Professional Tone**: When communicating a counter-offer, it is important to maintain a professional tone, focusing on the business interests of both parties rather than personal opinions or emotions.**Example of a Business Letter: Counter-Offer****[Date]****[Buyer's Company Name]****[Buyer's Address]****[City, State, ZIP Code]****[Email Address]****[Phone Number]****[Seller's Company Name]****[Seller's Address]****[City, State, ZIP Code]****[Subject: Counter-Offer for Purchase of [Product Name]]**Dear [Seller's Name],We appreciate your prompt response and the initialoffer for the [Product Name]. After careful consideration, we have decided to submit a counter-offer for your consideration.While we acknowledge the quality and uniqueness of your product, we believe that the initial price quoted is slightly above our budget. Therefore, we propose a revised price of [revised price] for the [Product Name], with a quantity of [quantity] units.We understand that your product demands a premium due to its superior features, and we are willing to pay for that. However, given the current market conditions and our financial constraints, we believe that the revised price is more realistic and sustainable for both of us.We value your partnership and look forward to further discussing this counter-offer. Please let us know if you are willing to consider this revised offer, and we can schedule a meeting or continue the discussion via email.Thank you for your time and attention. We look forward to hearing from you soon.Best regards,**[Buyer's Name]****[Buyer's Position]****[Buyer's Signature]****[Buyer's Contact Information]****[Date]****[Seller's Company Name]****[Seller's Address]****[City, State, ZIP Code]****[Subject: Response to Counter-Offer for [Product Name]]**Dear [Buyer's Name],Thank you for your counter-offer. We appreciate your interest in our product and your feedback on the pricing. After reviewing your counter-offer, we understand your concerns regarding the pricing. However, we would like toemphasize that our product offers unparalleled features and quality that justify the initial price.Nevertheless, we value your partnership and are willing to make a concession. We propose a revised price of [revised price] for the [Product Name], with a quantity of [quantity] units. This revised price takes into account your feedback while still ensuring that we can maintain the quality of our product.We would like to discuss this further and find a mutually beneficial solution. Please let us know if you are willing to consider this revised offer, and we can schedule a meeting or continue the discussion via email.Thank you for your cooperation and understanding. We look forward to hearing from you soon.Best regards,**[Seller's Name]****[Seller's Position]****[Seller's Signature]****[Seller's Contact Information]****中文翻译与分析****商务英语函电：还盘策略与实例分析**在国际商务交易中，还盘是谈判和达成协议的关键环节。

以下是整理的《外贸英语⼝语对话：讨价还价》，希望⼤家喜欢！Let's have you counter-offer.请还个价。

Do you want to make a counter-offer?您是否还个价？I appreciate your counter-offer but find it too low.谢谢您的还价，可我觉得太低了。

Now we look forward to replying to our offer in the form of counter-offer. 现在我们希望你们能以还盘的形式对我⽅报盘予以答复。

Your price is too high to interest buyers in counter-offer.你的价格太⾼，买⽅没有兴趣还盘。

Your counter-offer is much more modest than mine.你们的还盘⽐我的要保守得多。

We make a counter-offer to you of $150 per metric ton F.O.B. London. 我们还价为每公吨伦敦离岸价150美圆。

I'll respond to your counter-offer by reducing our price by three dollars. 我同意你们的还价，减价3元。

Words and Phrasescounter-offer 还盘，还价offeror 发价（盘）⼈offerer 发价⼈，报盘⼈offeree 被发价⼈offering 出售物offer letter 报价书offer sheet 出售货物单offer list/book 报价单offer price 售价offering date 报价有效期限offering period 报价⽇concentration of offers 集中报盘combined offer 联盘，搭配报盘lump offer 综合报盘（针对两种以上商品）bid n. 递价；出价；递盘（由买⽅发出）v. 递盘to make a bid 递价to get a bid 得到递价to be outbidding ⾼于...的价（四）品质quality。

外贸英文函电买方讨价还价范文Subject: Request for Price Reduction on Purchase Order [PO Number]Dear [Supplier Name],。

We hope this email finds you well.We are writing to request a price reduction for Purchase Order [PO Number] placed on [Date of Order]. We have been a loyal customer of your company for several years and have always been satisfied with the quality of your products and services.However, due to recent market conditions and increased competition, we are facing significant cost pressures. We believe that a price reduction on this order would enable us to continue our business relationship while maintaining our profitability targets.We have reviewed our current pricing agreement and identified several areas where we believe there is room for negotiation. Specifically, we would like to request the following price adjustments:Item [Item Number 1]: Reduce unit price from [Current Price] to [Requested Price]Item [Item Number 2]: Reduce unit price from [Current Price] to [Requested Price]Shipping Costs: Request a discount of [Discount Percentage]% on all shipping charges.We understand that you may have certain cost constraints, but we kindly request you consider our request. We are confident that by working together, we can find a mutually acceptable solution that benefits both parties.We have attached a revised purchase order reflectingthe requested price adjustments. We would appreciate it if you could review the revised order and provide us with yourfeedback at your earliest convenience.We are open to discussing alternative arrangements,such as extended payment terms or volume discounts, that may help us achieve the desired price reduction. We are committed to finding a solution that allows us to continue our partnership and support your business.Thank you for your time and consideration. We look forward to hearing from you soon.Sincerely,。