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2012年上半年BEC商务英语高级真题及答案(网友版)

2012年上半年BEC商务英语高级真题及答案(网友版)
2012年上半年BEC商务英语高级真题及答案(网友版)

part 1:关于 new products/ideas的

A 好像是说the product is too expensive to be lauched.

B好像是说poor top management focus on take-over etc. other employees then get restless.

C好像是说good ideas fail to realis because of personal gain.

D好像是说need time

E好像consider contingency plan&worst scenarios,还有一点是mass market is not necessarily mean succes。因为这部分一向会错很多,所以多看了几眼。

part2:不记得了,居然完全没印象了。

part3:comments on a book named"The Upside" 关于risk taken吧。

part4:从小做到大的提醒,看着舒服啊。

写作部分:

小作文:分析2009-2011三年中,来自North America 和Asia的multinational company,对其turnover和profit的变化情况作比较,图形:柱状图

大作文:

Report:关于公司部门内的training。主要包括以下几个方面的内容:一是,为什么要举办这个training;二是,the outline of the traing;三是,training 的positive 和negative;最后,recommendation for the future。

Proposal:proposal的要求是针对关闭工厂,请分析利弊并提出建议。

听力部分:

1:题目说的是lecture on marketing什么的,分了两部分:第一部分的subtitle不记得了,第二部分好像是什么“in-the-loop marketing”的。记得几个答案是:over-supply, advertising spend ,messages ,over-stimulated, satisfaction, database(不确定)……junky mails(不确定)。关于The Global Beach &Jaguar 的它讲得太多了,完全没抓住重点,哪位大侠听到了“which_ had the most effectiveness on the contact of consumers””led Jaguar had a higher_ (我猜的是Percentage)to……”

2:讲的是changes in the co.& the obstacles they face 唯一庆幸的是这次貌似没有什么indian accent

3:(1).Kelly considered the company’s packages to be: 我猜是C,好像是指它很重要。后面的题序已经记不清了,大概还有关于saving costs;Kelly 对包装的改进,什么在瓶身上干什么什么;一家对手的用了新的箔的什么包装,其中D说了sparkling point 好像是指人们对健康与否的重视,那题选C的……

第一部分是一个Lecture,关于close-loop martketing的,速度相当快。

第二部分是对公司的改变介绍和未来面对的发展困境的表述。

第三部分是关于对产品包装话题展开的讨论。

Part1:marketing method,具体不太记得了。好像提到什么 support chain 之类的。

Part2:公司存在的问题以及,公司的优势。

Part3:一男一女,两个人讨论关于产品包装的问题。包括包装的特点,能给公司带来什么好处,采取什么样的包装,某公司的包装上印又笑脸,能让顾客觉得心情好,并且 health 的感觉,所以效果很好,本公司要不要借鉴,借鉴之后可能存在何种问题,该如何解决等等。

口语部分:

Part 1:进去先问了名字和家乡。问了关于study和理想的employer是啥样的问题。 Partner的问题是为什么要选择这个career和中国的tourist industry以后发展如何。

Part 2:如何做sales campaign

Part 3:staff 不是很motivated,原因和对公司的影响。之后问了我们三个问题,每个问题都要求两个人分别作答,是关于part3话题的,有一个木有听懂!一个问题是觉得什么因素最能激发motive,还有一个是如何平衡工作和生活。

Part1:这部分比较正常,先问了下个人姓名,专业,喜不喜欢自己的专业,为什么。专业问题问的是:中国旅游业将来的发展。

part2:先说我的搭档的吧,她先说的,她的好像是关于员工激励,还是团队合作的。反正我听见她说什么要培养员工间的 corporation。我提的问题是问她将采取何种措施以实现良好的corporation。个人觉得,举例子的之类的问题会比较好回答一点。我的那张纸上,第一个话题好像是 information 或者是international 技术,瞟了一眼,貌似是这些技术在商业场景用的运用之流的,平时准备这个话题较少,就看了下第二个:potential building。这个是说如果

公司要建立一个新的building,你将考虑哪些因素。可以跟平时看的东西靠上,就直接选了这个,第三个没看~~ 抓紧时间准备这个了。

part3:discussing 部分:讨论客户关系的。一个问题是,怎样评估现存的客户关系,第二个是,通过什么方式(how to)去改进(模糊了~~)客户关系。

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