Book Report on International Business Negotiation
International Business Negotiation Theory Cases and Practices is a book written by Bai Y uan. It is a text book for international economy and trading of the 21st century and has been compiled to contribute to high qualified negotiation specialists, who will possess necessary knowledge in both negotiation theories and practices. The objective of the book is in complete accordance with the need of China’s requirement for high qualified personnel after its accession into WTO; therefore the book has been widely accepted by experts, professors and students. In 2006, the book was chosen into the list of the national textbooks for “the Eleventh Five Y ear Plan”.
Introduction of the author:
Bai Y uan, Assistant professor, advisor of postgraduates, now teaching in the Department of Foreign Trade and Economics in Beijing Second Institute of Foreign Languages (BSIFL). After graduation from English Department of BSIFL, she pursued M A degree in world economy in both New Y ork University and International University of Japan. She worked as a special advisor with the national project office for World Bank project of rural water supply for 6 years and participated in quite a few complex negotiations on investment and trade.
Introduction of the content of the book:
The focus of the book is on negotiation theories and principles, case studies and practices rather than negotiation skills. The deliberation of the writer is to let students understand the general characteristics of a negotiation so that they will be able to deal with all kinds of negotiations no matter where, when and with whom they are talking with.
The book has three components:
1. Lectures: concentrating on motives, structure, basic theories and principles, personality styles and culture patterns.
2. Case studies: to facilitate better understanding of lectures, both famous cases and cases happening in normal business activities provided for analysis, for example, Sino-US Intellectual Property Right Case, US-Japan Negotiation on Auto and Auto Parts, and cases based on writers’ personal experiences. Also the book made studies on trust and cultural values, cost structure analysis and ways of achieving win-win result.
3. Simulations: compiled in light of true stories to suit for class practices. Students can, after negotiating among themselves, compare their results and results actually happened and find out the discrepancy. Simulations and other purposely designed exercises aid learning of (1) different negotiation situations, (2)absorbing information and sizing up a situation quickly，(3) condensing and intensifying what happens in business and personal situations,(4) connecting theory with practice.
My understanding of the book
The book has developed a comprehensive knowledge system consisting of negotiation motives, procedure and structure, preparation, basic negotiation theories and principles, negotiators’psychological behavior and personality styles, negotiation categories, culture patters, exercises and cases. Through learning, we will be able to:
1. Increase understanding the characteristics of a negotiation;
A negotiation is a process of communication between parties to manage conflicts in order for them to come to an agreement, solve a problem or make arrangements. It is a basic means of getting what you want from others. James Wall believes that “business negotiation is a process through which two or more parties coordinate an exchange of goods or services and attempt to agree upon rate of exchange for them. ”(Ja mes Wall, 1985: 4) ;Ways Max defines negotiation as “a process in which two or more parties, who have both common interests and conflicting interests, put forth and discuss explicit proposals concerning specific terms of a possible agreement. ”(Ways Max, 1979: 15)
2. Develop ability to analyze the process and structure of a negotiation;
People negotiate due to the following motives: 1) to get the limited resources; 2) to fulfill the task both the party can’t do it on his own; 3) to
reach an agreement when have different ideas.
Structure of business negotiations consists of inquire, offer, counteroffer and acceptance.
3. Increase awareness of attitudes, mind set and basic theories in different negotiation situations;
Here are the major steps for negotiation: 1) determine interests and issues; 2) design and offer options; 3) introduce criteria to agreement; 4) estimate reservation points; 5) explore alternative to agreement; 6) reach an agreement.
While the negotiation format steps including: 1) introduction of team members; 2) negotiation agenda and its arrangement; 3) formal negotiation; 4) wrapping up.
4. Increase awareness of one’s psychological behavior and personality style as they are backed by one’s culture.
If you are going to have a negotiation, you must make some preparations. a) Know what you want and don’t want; b) know what your counterpart wants and doesn’t wants; c) know what your concession you are willing to give; d) know your alternative options; e) know your counterpart and you subject matter; f) rehearse.
The main concern of this book:
1. Principled negotiation strategy
1) try to see the situation from your opponent’s perspective; 2) don’t
deduce your opponent’s intentions from your fears; 3) avoid blaming your opponent for the problem; 4) discuss each other’s perception; 5) seek opportunities to act in consistently with your opponent’s misperceptions;
6) give your opponent a stake in the outcome by making sure they participate in the negotiation process.
2. Win-win model
Win-win model is to determine each party’s interests and needs, to find out the other party’s interests and demands, offer constructive options and solutions, announce success of negotiations, or declare failure of negotiations or negotiations in impasse.
Win-win assertion is practically possible because every negotiator has his own priorities during negotiation. In other words, the priorities attached to the various issues that are presented by both sides will always be different because each gives something of less important for something of great importance, the bargaining process becomes possible and both sides can win. The win-win outcome is a function if the fact that the buyers’ and sellers’ agendas are different.
To reach a successful negotiation, you also should enhance your negotiation power. Y ou can provoke and stimulate the other party’s motivation by offering inducement, demonstrating attractiveness, getting external third party’s back and placing a time limit; or increase the other party’s dependence on itself and meanwhile reduce its own dependence
on the other (reducing, delaying or withholding services or resources; blocking the other party’s ability to work on their own; isolating the other party; convincing the other party to give up;) offer more substitutes.
There are also other sources of negotiation such as the state of the market, market share, information, time, corporate size and structure, reputation and product life-cycle.
Being used as teaching materials for undergraduates, postgraduates and trainees, the book revises repeatedly to fit the teaching purpose. The book is suitable for students majoring in subjects in international business, such as trade, economic cooperation, MBA, investment, finance, world economy, and international relation. Since its publication in 2002, the book has received high comments and been used as their textbooks by quite a lot of universities nationwide. We as students of business English major, the book is worth reading.
字数：1200words
BEC商务英语高级真题及答案(5) In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need. Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated. From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life. Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the
英语专业基础阶段推荐课外阅读书目 以下读物指简写本、改写本及原著科普读物 Charles Darwin (by Carla Greene) 查尔斯?达尔文 John F. Kennedy (by Charles P. Graves) 约翰?肯尼迪 King Arthur and His Knights (by William Kottmeyer) 亚瑟王和他的骑士One Million Pound (by Mark Twain) 百万英镑 Robin Hood (adapted by Michael West) 罗宾汉 Rip Van Winkle (adapted by Michael West) 里普?范?温格尔Stories from the Sands of Africa (adapted by Michael West) 非洲沙漠的故事Tales from the Arabian Nights (adapted by Michael West) 天方夜谭 The Canterbury Tales (adapted by Michael West) 坎特伯雷故事集 The House of a Thousand Lanterns (by Victoria Holt) 千灯府 The Legends of Ancient Rome 古罗马的传说 The Mystery of the Island (by Jules Verne) 神秘的海岛 The Seventh Key 第七把钥匙 Three Men on the Bummel (by K. Jerome) 三人出游记 Tom Jones (by Henry Fielding) 汤姆?琼斯 Airport (by Arthur Hailey) 航空港 Around the World in Eighty Days (by Jules Verne) 环绕世界八十天 A Separate Peace (by John Knowles) 独自和解 Daisy Miller (by H. James) 黛丝?密勒 Dr Jekyll and Mr Hyde (by R. L. Stevenson) 化身博士 Flowers for Mrs. Harris (by Paul Gallico) 献给哈里斯夫人的鲜花Frankenstein (by Mary Shelly) 弗兰肯斯特 Hatter’s Castle (by A. J. Cronin) 帽商的城堡 Little Tom (by B. Bell & D. Bell) 小汤姆 Lucky Jim (by Kingsley Amis) 幸运的吉姆 The Adventures of Alice in Wonderland (by Lewis Carrol) 艾丽斯漫游记 The Black Tulip (by Alexandre Dumas) 黑郁金香 The Life of Abraham Lincoln (by Stegan Lorant) 林肯传 The Mill on the Floss (by George Eliot) 弗洛斯河上的磨坊The Prince and the Pauper (by Mark Twain) 王子和贫儿 The Red Badge of Courage (by Stephen Crane) 红色英勇勋章 The Scapegoat (by Daphne Du Maurier) 替罪羊 The Sign of Indra 印达拉神像 Thirty-nine Steps (by John Buchan) 三十九级台阶 Three Men in a Boat (by J. K. Jerome) 三人同舟 Tom Brown’s Schooldays (by Thomas Hughes) 汤姆?布朗的求学时代Witch (by George Mackay Brown) 女巫 Aesop’s Fables 伊索寓言Anderson’s Fairy Tales 安徒生通话选Compell’s Kingdom (by Hammond Innes) 坎伯尔王国 Frontiers of Science 科学的新领域Grimm’s Fairy Tales 格林通话选 Hotel (by Arthur Hailey) 旅馆 Jamaica Inn (by Daphne Du Maurier) 牙买加旅店
全国职业能力测评考试 高级商务英语模拟试题（一） 第一部分模拟试题 I．In each of the following questions and select a different 1．A、bread B、dream C、lead D、team 2．A、hole B、none C、old D、fold 3．A、house B、south C、touch D、mouth 4．A、bush B、must C、rub D、truck 5．A、ease B、mean C、head D、heat II.The following example from the sentence chosen the right answer 6 、Adults sometimes envy children who play all the time they themselves have to work.rain or shine. A、while B、once C、since D、though 7、Talking to foreigners is fun if you the right time and place. A、locate B、consider C、choose D、decide
8、A person with the blood type AB can any type of blood. A、apply B、recognize C、receive D、absorb 9、In a second-hand bookshop ,Billy came across a book which he thought was certainly a edition. A、rare B、scarce C、seldom D、hardly 10、The red color can stimulate all our ,including appetite. A、thoughts B、worries C、senses D、desires 11、While I was waiting for her ,I killed time looking in the show windows. A、by B、with C、in D、over 12、Mrs.London has that she is unable to get a job. A、such small education B 、so little education C、a such little education D、a so small education 13、I come yesterday ,but I could not. A、was to have B、must C、ought D、have to 14、He treats it a request for information. A、for B、as C、like D、by 15、They promised each other when they went to work. A、get in touch with B、getting in touch with C、to get in touch with D、to get touch with 16、She was too shy to speak . A、in public B、in the public C、in a public D、at public 17、I often thought of my childhood, I lived on a farm. A、when B、which C、where D、who 18、I don’t like this hat.Please show me . A、another B、the other C、others D 、both 19、They shopping,when someone knocked at the door. A、are about to B、are to go C、were about to go D、were to go 20、He gained his by printing of famous writers. A、wealth; work B、wealthy ; works C、wealthy; work D、wealth;works III.The following example from the short space select the right answer Nobody wants to be 21 .Unfortunately our bodies can 22 problems.When we aren’t 23 ,our bodies tell us .Sometimes a part of our bodies hurts. When a part of our bodies 24 ,we say we have aches and pains. We can have aches and pains in 25 parts of the body. We call some simple 26 proplems“aches”.For example, we can have a headache,a toothache,an earache,a backache or a stomachache.Other simple problems are not 27 aches,so we describe them in different ways. For example,we can 28 a sore throat,a sore leg ,a sore toe. “Pain”is another word that we use to 29 a problem.We can have a pain in the chest, a pain in the shoulder or a pain 30 the back.A pain is strong. Also, a pain hurts in a specific place. When aches and pains aren’t too31 ,we can buy medicine in the drugstore . Usually small aches go away 32 .When pain is more serious ,we 33 to visit the doctor(or the dentist).The doctor asks us what our 34 are.The doctor may have to do tests or take Xrays to 35 what is wrong .Then he or she will tell us what to do. 21、A、sleep B、bad C、cold D、sick
Unit 6 The Quality and Quantity I Teaching Aim 1. Cognitive Information(认知信息): Quality and Quantity of Customers 2. Language Focus(内容重点): 1）Word Study: A. cast, complex, relatively, critical, matter, conversely, specific, seminar, initially； B. income, budget, straightforward, cost, beneficial, individual, prospective, overall 2）Phrases: A. in the hopes of, depend on, result in, instead of, be exposed to；B. seek to 3）Key Words: A. spread；B. Specify 3. Grammar: There be 结构 4. Writing （写作技巧）: 英语写作的语气 5. Translation （翻译技巧）: 句子主语的翻译 III Background Information The Marketing Plan营销计划 营销决策的核心部分就是营销计划。营销计划的作用是：需要营销人员充分地了解营销决策的结果。需要营销人员充分地了解他们所经营的市场。制定目标并且为企业内部人员提供指导。 营销计划无论是计划一年或更长，都要求进行市场研究，以便更好地了解市场。随着对市场的了解，营销人员可以根据以下要点进行计划： 企业任务——企业长期发展的目标。这是企业高层领导的意愿并且长期不变。 宗旨——反映出企业的希望。与企业任务一样，企业宗旨也是从上贯彻到下的。宗旨可能是以财政目标（比如，赢利）或营销目标的形式（比如，达到市场份额的某一水平）。 营销战略——为达到目标，要求营销人员参与制定资源（比如，营销资金）的利用。但是，在营销决策之前（比如，在哪里做广告），营销人员需要制定全面的行动计划。 营销预算——执行营销策略几乎总意味着费用。营销费用必须与营销战术策略相配合。营销部门先制定出全部费用的预算，最终由管理层来决定预算的多少。 IV language and Culture Focus （语言文化要点） Text A 1 .W ord study 1）cast v. to throw （sth.），esp deliberately or with force 扔，投，掷，抛 e.g. cast a stone 扔石头 The angler cast his line (into the water). 钓鱼的人把鱼线抛入水中。 2）complex a. difficult to understand or explain because there are many different parts 复杂的，难懂的 e.g. a complex argument, theory, subject 复杂的论证、理论、学科
英语专业学生必读书目 一、英文书籍30种 1. Geoffrey Chaucer, The Canterbury Tales 2. John Bunyan, The Pilgrim’s Progress 3. Daniel Defoe, Robinson Crusoe 4. Jonathan Swift, Gulliver’s Travels 5. Charles and Mary Lamb, Tales from Shakespeare 6. Charles Dickens, A Tale of two Cities 7. William Makepeace Thackeray, Vanity Fair 8. Jane Austin, Pride and Prejudice 9. Charlotte Bront?, Jane Eyre 10. Emily Bront?, Wuthering Heights 11. George Eliot (Mary Ann Evans), The Mill on the Floss 12. Robert Louis Stevenson, Treasure Island 13. Joseph Conrad, Lord Jim 14. Henry James, The Portrait of a Lady 15. Thomas Hardy, Tess of the D’Urbervilles 16. E. M. Forster, A Passage to India 17. George Bernard Shaw, Pygmalion 18. David Herbert Lawrence, Sons and Lovers 19. Virginia Woolf, To the Lighthouse 20. Herman Melville, Moby Dick, or the Whale 21. Harriet Beecher Stowe, Uncle Tom’s Cabin 22. Nathaniel Hawthorne, The Scarlet Letter 23. Mark Twain (Samuel Langhorne Clemens), The Adventures of Huckleberry Finn 24. Theodore Dreiser, Sister Carrie 25. Jack London, The Call of the Wild 26. Scott Fitzgerald, The Great Gatsby 27. Ernest Hemingway, The Old Man and the Sea 28. William Faulkner, The Sound and the Fury 29. John Steinbeck, The Grapes of Wrath
BEC商务英语高级阅读真题 The Negotiating T able You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him. The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not,
项目班自主学习推荐书目Semester 1 1.Lewis Carroll, Alice’s Adventures in Wonderland 2.Frances Eliza Hodgson Burnett, The Secret Garden 3.Daphne Du Maurier, Rebecca 4.Jonathan Swift, Gulliver’s Travels 5.Robert Louis Stevenson, Treasure Island 6.Daniel Defoe, Robinson Crusoe 7. E.B. White, Charlotte’s Web 8.Lyman Frank Baum, The Wonderful Wizard of Oz 9.Sue Monk Kidd, The Secret Life of Bees 10.Louisa May Alcott, Little Women (注：1-6 英国，7-10 美国) Semester 2 1.Charlotte Bronte, Jane Eyre 2.Emily Bronte, Wuthering Heights 3.William Golding, Lord of the Flies 4.Kingsley Amis, Lucky Jim 5. F. Scott Fitzgerald, The Great Gatsby 6.Ernest Hemingway, The Old Man and the Sea 7.Jack London, The Call of the Wild 8.J. D. Salinger, The Catcher in the Rye 9.L. M. Montgomery, Anne of Green Gables https://www.doczj.com/doc/2418920569.html,es Franklin, My Brilliant Career （注：1-4 英国，5-8 美国，9加拿大，10 澳大利亚）Semester 3 1.Margaret Drabble, The Waterfall 2.Oscar Wilde, The Picture of Dorian Gray 3.Jane Austen, Pride and Prejudice 4.Agatha Christie, Murder on the Orient Express 5.Stephen Crane, The Red Badge of Courage 6.Nathaniel Hawthorne, The Scarlet Letter 7.John Steinbeck, The Grapes of Wrath 8.Harriet Beecher Stowe, Uncle Tom’s Cabin 9.Stephen Leacock, Sunshine Sketches of a Little Town 10.Randolph Stow, To the Islands （注：1-4 英国，5-8 美国，9加拿大，10 澳大利亚）
商务英语(BEC)考试高级阅读真题及答案题目 PART ONE Questions 1 – 8 Look at the statements below and at the five reports about companies onλ the opposite page from an article giving advice to self-employed consultants about negotiating fees for their services. Which book (A, B, C,D or E) dose each statement 1 –8 refer to ?λ For each statement ! – 8, make one letter (A, B, C,D or E) on your Answerλ Sheet . You will need to use some of these letters more than once .λ Example : 0 Lack of self-confidence will put you at a disadvantage in a negotiation . 0 A B C D E 1. This company has been involved in diversifying its business activities. 2. Although this company is doing well, it has a number of internal difficulties to deal with 3. This company has reduced the profits it makes on individual items 4. One statistic is a less accurate guide to this company’s performance than another 5. The conditions which have helped this company are likely to be less favourable in the future 6. This company’s share price has been extremely volatile over the last twelve months 7. This company is likely to be the subject of a takeover bid in the near future 8. This company’s performance exemplifies a widely held belief A
新编国际商务英语阅读教程译文 第一单元国际贸易理论 重商主义 世界上第一个国际贸易理论——重商主义，产生于16世纪中期。重商主义宣 称金银是一国财富的支柱，是繁荣商业所不可或缺的。当时，金银是国家间的贸易 货币，出口国赚取金银，同样从他国进口货物，导致金银的外流。重商主义认为出 口大于进口从而保持贸易顺差是一国的根本利益。这样，一国积累金银，最终使国 家财富增加，国家地位得以提升。正如1930年，英国重商主义学者托马斯?孟所说: 增加一国财富的最普遍的做法是对外贸易，而且我们必须遵守这样的规则:每 年出口产品的价值要大于进口产品的价值。 遵循这一说法，重商主义提倡政府干涉，以确保贸易顺差。重商主义认为大量 的贸易额并没有什么益处。他们建议颁布政策以扩大出口，限制进口。具体做法可 以是对进口施加关税和对配额进行限制，对出口则给予补贴。 1752年古典经济学 家大卫?休谟指出了重商主义学说的缺陷。据休谟所说，如果英国对法国贸易顺差(即出口大于进口)，相应的金银的流入会导致英国国内货币供应充足，从而产生通 货膨胀。而法国会因为金银的外流产生相反的效应——通货紧缩，价格降低。英法 之间相对价格的变化将促使法国的进口商购买的英国货物数量减少(因为英国货物 变得昂贵)，英国的进口商将购买更多法国的货物(因为法国货物价格降低)。结 果，英国贸易收支状况不断恶化，法国贸易收支逐步得到改善，这种情况一直持续 到英国的顺差被抵消。因此，休谟认为，长期来看，没有国家能够如重商主义者所 想象的那样保持贸易顺差。 除了休谟指出的缺陷之外，重商主义的另一缺限在于其视国际贸易为零和博弈(零和博弈是指一国得益必导致另一国受损)。亚当?斯密和大卫?李嘉图指出了重商
英语专业一年级学生必读书目 外语教学与研究出版社 1. 书虫系列· 牛津英汉双语读物曼斯菲尔德著出版日期：2004-02-27 “书虫”是外语教学与研究出版社和牛津大学出版社共同奉献给广大英语学习者的一大精品。书虫在英语中大概是颇可爱的形象，试想想如痴如醉沉迷于书卷，孜孜水倦地咀嚼着字母的那么一只“书虫”…… 如今这只“书虫”漂洋过海，轻盈地落在了中国英语学习者的掌中。“书虫”首先将给你自信，即使你目前只有几百词汇，却可以不大费劲地阅览世界名作了。书虫还会用它细细的鸣叫声不停地提醒你：要坚持不懈地读下去，要广泛而丰富地读下去。待到读完丛书系列中的最后一本，你也许会突然发现：你已经如蛹变蝶一样，振翅欲翔了！ 2. 外研社·DK英汉对照百科读物出版日期：2002-08-15 这是第一套专门为非英语国家学习者编写的非小说类读物。这些缤纷多彩的读物揭示了我们周围世界的各个侧面：历史、地理、科技、体育……还有许许多多其他的事情。它们还为我们展示了现在和过去人们各种各样的生活方式。外研社·DK英汉对照百科读物为您提供了从中获取知识及享受阅读之乐的材料，使您体会到学习英语的真正意义所在。书中插图会帮助您理解与书的主题相关的特殊词汇：奥林匹克运动、时光之旅、特洛伊战争等等。选择您感兴趣的主题，在提高英语水平的同时学到知识，实在是一举两得的事情。本套丛书按语言难度分为5个级别：入门级、初级A、初级B、中级、中高级、词汇量分别为300词、600词、800词、1300词和2000词，非常适合中学生、大学生和剑桥考试参加者使用。丛书的编排也颇具特色，书中图文穿插，彩色印刷，逼真的视觉效果将使您拥有更加美妙的阅读感受。希望本丛书能令您读得开心！ 3. 英语习语与英美文化(跨文化交际丛书) 平洪张国扬编出版日期： 2000-01-01 习语是语言发展的结晶，是语言使用者长期以来习用的、形式简洁而意思精辟的定型词组或短句。英语是世界上词汇最丰富的语言之一，英语习语更显得纷繁浩瀚，渗透着浓郁的西方文化气息，交织着其他民族的影响，犹如一幅色彩斑斓的画卷，展示出英语民族语言文化的发展和演变。本书从探索语言与文化、习语与语言的关系入手，分析英语习语与英语民族的历史发展、地理环境、风俗习惯、宗教信仰、寓言神话、文学艺术等几个主要文化侧面的关系。 本书从文化的角度探讨英语习语的起源与发展，广泛收集各类习语，按各个文化侧面进行分类，每条习语辅以简洁准确的例句，使读者既能学到文化，又能学到语言，并能从大量的语言材料中看到语言与文化的密切关系，通过加深对英语民族文化的了解来提高跨文化的语言交际能力。
Text A 令狐文艳 II. Choose the best answer from the following. 1.C 2. B 3. B 4. D 5. D III. Translate the following into Chinese. 1.经过数月在网上搜寻研究西北大学和仔细询问到访过西 北大学的朋友、老师和咨询顾问，玛克辛最终希望自己能被西北大学录取。 2.对于像玛克辛一样正在申请秋季入学的学生来说，他们 会沮丧地发现这一梦想难以实现。考入一所知名院校的机会从未如此渺茫。 3.但是招生主管们已经开始担忧申请者数量缩减的问题， 尤其是为数不多每年有能力支付4万美金费用的那部分申请者。 Text B II. Decidewhether the following statements are true or falseaccording to the text. 1. T 2. F 3. F 4. F 5. F III. Translate the following into Chinese 1.20世纪80年代和90年代初期私立中学毕业生能够期 望一生的收入比国立中学同时期毕业生多35％，他们
发现这其中大约一半可以归因于他们所接受的教育，而非他们的背景。 2.研究人员也尽量精确地描述私立中学施展魔力的办法： 凭借更优秀的考试成绩，而不是凭借关系网带来的各种机会或者质量更高的诸如礼仪或领导方法等软技巧的教学。 3.一位知情人士认为如下的操作不太可能：许多父母通过 再抵押贷款来支付学费，但由于不稳定的房价和银行日益紧缩的信贷条件，这条路很快就走不通了。 Fast Reading Practice 1. C 2. A 3. D 4. D 5. B
剑桥商务英语高级真题阅读 为了让大家更好的准备商务英语BEC考试，给大家整理一下剑桥BEC商务英语考试高级真题,下面就和大家分享，来欣赏一下吧。 剑桥商务英语高级(BEC3)：阅读真题一 ·Look at the sentences below and at five passages taken from a book about famous management thinkers on the opposite page. · Which passage does each sentence refer to? · For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet. · You will need to use some of these letters more than once. Example: He has developed his own company to promote his work. 0 A B C D E 1 Others in his field think very highly of him. 2 His ideas have spread beyond the business world. 3 He felt that people should be able to enjoy their work. 4 His ideas are more complex than they seem. 5 He did a variety of interesting things before writing his books. 6 His most successful book was written with a colleague. 7 He is particularly skilled at forecasting important developments.
二年级学生可适当读原著，一般每本阅读时间为30天左右，依书的厚薄难易而定。要求达到理解并在理解的基础上对书中某些方面进行欣赏、分析。 1.Wilde, Oscar: The Happy Prince （奥斯卡·王尔德：《快乐王子集》） 2.Grahame, Kenneth: The Wind in the Willows （肯尼斯·格拉姆：《柳 林风声》） 3.Baum, L. Frank: The Wizard of Oz （弗兰克·鲍尔姆《绿野仙踪》） 4.Dahl, Roald: Charlie and the Chocolate Factory （罗尔德·达尔《查理 和巧克力工厂》） 5.Paterson, Katherine: The Bridge to Terabithia. （凯瑟琳·佩特森《仙 境之桥》） 6.Sewell, Anna: Black Beauty. （安娜·斯维尔《黑美人》） 7.Montgomery L.M: Anne of Green Gables （L.M.蒙哥马利《绿山墙的 安妮》） 8.Salinger. J.D.: The Catcher in the Rye （J.D.塞林杰《麦田里的守望 者》） 9.Defoe, Daniel: Robinson Crusoe （丹尼尔·笛福《鲁滨逊漂流记》） 10.Homer: The Iliad （荷马《伊里亚特》） 11.Homer: The Odyssey （荷马《奥德赛》） 12.London, Jack: The Call of the Wild （杰克·伦敦《荒野的呼唤》） 13.Shelley, Mary: Frankenstein （玛丽·雪莱《弗兰肯斯坦》） 14.Stevenson, Robert Louis: Treasure Island （刘易斯·斯蒂文森《金银岛》） 15.Swift, Jonathan: Gulliver's Travels （乔纳森·斯威夫特《格列佛游记》） 16.Austen, Jane: Pride and Prejudice （简·奥斯汀《傲慢与偏见》）
关于《世纪商务英语阅读教程》系列教材浅析 关于《世纪商务英语阅读教程》系列教材浅析 摘要：自教育部批准设立商务英语专业以来，该专业蓬勃发展，教学探索日益精进，各系列教材应运而生。本文以青岛理工大学琴岛学院外语系商务英语专业《商务英语阅读》系列课程所用教材为例，分析此套教材的优缺点，希望为商务英语专业教材的改进及专业的发展做出一定的贡献。 关键词：商务英语阅读课程;商务英语阅读教程;世纪商务英语阅读教程 2009年，《高等学校商务英语专业本科教学要求》(试行)推出，明确提出了商务英语专业本科层次的人才培养目标，并确认了该专业的课程设置，将阅读课程设置为十二门专业核心课之一。自青岛理工大学琴岛学院外语系成立商务英语专业以来，一直对其阅读课程进行教改，不断研究和分析市场各类阅读教程，现使用教材为“十二五职业教育国家规划教材”系列中的大连理工大学出版社出版的《世纪商务英语阅读教程》。该套教材主编为刘杰英，共4册，分为基础篇和专业篇系列，每系列各两册，现已更新至2014年第五版。在使用该套教材过程中，作为工作在一线教学的笔者对此套教材有比较浅薄的认识，现针对此套教材，作出如下分析： 一、教材优点 (一)基础性强 该套教材课程设置结构合理，循序渐进。其基础篇内容以商务文化及礼仪、企业商务工作为主线，让学生学习英语国家文化和商务礼仪，了解企业工作内容及工作环境，提升职业素养，以适应未来的外事及商务工作。此外，基础篇教材还融入了英语专业普通阅读教材的特色一一培养学生阅读技巧、注重学生阅读能力。每个单元配有阅读技巧训练，涵盖了自我阅读技巧、速度技能、理解及应用技能，如：词义猜测、归纳主旨、细节理解、略读、跳读等，使学生在大一阶段能够学习到各种常见的阅读技巧，提高对普通英语材料的`阅读理解能力、商务材料的阅读理解能力和阅读技巧的运用能力，不仅可以满足学生应对大学英语四六级及英语专业四级八级等考试的需要，更能为其英语语言的基础学习打下坚实的基础。 (二)专业度高 商务英语学科是一门跨学科跨专业的综合性学科，该套教材充分抓住了商务英语专业的核心特点，在承接基础篇的基础上，专业篇的学习内容涉及到市场营销、商品定价、风险管理、国际贸易、物流、电子商务、商务法等各方面。商务知识的补充深入、综合而广泛，为学生进行学习提供了更为丰富的宏观经济内容，使学生了解商务相关行业，具备一定的专业知识，为将来从事相关领域工作打下坚实的理论基础。 (三)创新性强 商务英语是一门不断发展的学科，与时俱进是对该专业教学的基础要求。该套教材不满足于固步自封，而是通过对企业进行深入调研，结合学生就业需求与社会发展的需要，及时更新教材版本。我系现使用版本为2014年最新修订的第五版，阅读材料选自最前沿的报刊、杂志等，这就保证了学生能够接触到最实用最前沿的商务专业知识，同时也对授课教师提出挑战，消除了授课教案一成不变的不良教学现象，使得教师与学生共同学习和进步，真正做到与时俱进，符合事物变化发展规律。 (四)实践性强 该套教材每个单元配有相关习题，既有对文章内容的理解又有对所学知识的拓展，题型丰富多样，可以充分检验学生的学习效果。更设置了期中和期末测试环节，可以分阶段地检验学生宏观学习情况。此外，每个单元还有与所学内容相关的实践环节，如：保险单据的制作、模拟公司运作等，这也充分调动了学生的学习积极性和动手能力，使学生在掌握丰富的