Crowne Plaza Design Guide
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I n t r o d u c t i o n
Note: this design guide has been prepared to provide an introduction to the Crowne Plaza brand and in no way replaces Crowne Plaza Brand Standards or the InterContinental Hotels Group Fire Life Safety Standards, which are the documents against which brand compliance is measured.Located mainly in key business areas of major cities and at international airports, Crowne Plaza
Hotels & Resorts offer a superior standard of amenities and services. They feature superior spacious well appointed guest rooms, room service, enhanced amenities and services, fitness and
leisure facilities, full service restaurants, fully equipped meeting facilities and enhanced business services.In designing the brand standards for Crowne Plaza, we have focused on the things that we know, from extensive market research, that our target customers appreciate and value. This is what gives us our advantage over competitors in the same segment, rather than trying simply to be more 'luxurious' than them.Crowne Plaza Hotels & Resorts should be distinctive buildings, noticeably of an architectural character that takes both advantage of and harmonises with the local environment. The exterior and interior should enhance the guest experience and reinforce the market positioning of the Hotel. Building materials, finishes and furnishings should be of superior quality and landscaping should be used to beautify the grounds and screen the service areas.The guest room is the primary product of a Crowne Plaza hotel and should provide a comfortable environment, memorably attractive in decor, and be of a style appropriate to its location and market. The guest room is key to achieving guest satisfaction goals.Firstly, comfort. That doesn't mean ostentatious luxury or extravagant décor. It means a place where our guests can sink into a comfortable sofa, kick off their shoes and unwind after a hard day's work. It means surroundings which put our guests at ease and appeal to their senses. It means thoughtful and attentive service, where staff members respect and value their guests, anticipate their needs, and ensure that everything is just as they expect.
Secondly, substance. Staying at Crowne Plaza is a reassuring experience. The furnishings are solid and generous. Hotels should be designed to include curved shapes, warm colours and natural materials.
The detailed requirements are described in the Crowne Plaza Standards Manual and Standards Specifications, however for the first planning phases some indications are given in this outline specification and design guidelines summary to assist in the initial development of the project.
Hotels must be designed to be in accordance with all applicable National and Local regulations and with the appropriate InterContinental Hotels Group EMEA brand standards and Fire and Life Safety standards. If an occasion arises where these regulations and/or standards differ, the greater or more onerous requirement will apply.
All information supplied is the subject of copyright ownership and may only be used for guidance in the design of Crowne Plaza Hotels.
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B a c k o f H o u s e
L a n d s c a p i n g D e s i g n G u i d e l i n e s
I n d e x
L i f e S a f e t y /M e a n s o f E s c a p e
L a n d s c a p i n g D e s i g n G u i d e l i n e s
P r i v a t e
G u e s t A r e a s
L a n d s c a p i n g I m a g e s
D e s i g n G u i d e l i n e s O t h e r I n f o r m a t i o n
I n d i c a t i v e S p a c e A l l o c a t i o n T a b l e G e n e r i c G u e s t r o o m L a y o u t s
E x t e r i o r A r e a s
L a n d s c a p i n g I m a g e s
D e s i g n G u i d e l i n e s P u b l i c A r e a s
L a n d s c a p i n g I m a g e s
D e s i g n G u i d e l i n e s l o b b y a n d r e c e p t i o n
p u b l i c r e s t r o o m s b a r a n d r e s t a u r a n t s
c o n f e r e n c e /m e e t i n g r o o m s
l e i s u r e a n d f i t n e s s g u e s t r o o m s
g u e s t b a t h r o o m s g u e s t r o o m c o r r i d o r s
c l u b f l o o r
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E x t e r i o r D e s i g n G u i d e l i n e s
General Requirements
The building Hill comply in all aspects to:
· Local legal building requirements; · Local authorities’ requirements for compliance for to the National 4/5 star rating, subject to · agreement; · Crowne Plaza standards and Standard Specifications; · National reference building description; · National Normalisation Institutes’ standards and all other applicable standards.
General Design Criteria
§ Service/loading areas to be screened from guest view where possible; § Sufficient ceiling height in the delivery areas for cool vans, lorries and refuse lorries; § Rooftop/ground floor plant equipment to be architecturally concealed or screened from § ground level observation or view from guest rooms and public areas. Signage
External signage to be provided in line with the principles described in the current “Crowne Plaza Hotels & Resorts Worldwide Signage Guidelines” in order that guests can identify the hotel and navigate around the hotel site as easily as possible. In simple terms the hotel will be required to have as a minimum:
§ Illuminated building-mounted script signs (to create maximum visual identification of hotel) § Illuminated free-standing gateway or prime sign at entrance to hotel/hotel site § Ill uminated entrance canopy medallion signage § Appropriate site directional signage
Min. 2 flagpoles with brand and national /regional flags. Min. Dimensions 1mx1.5m. Illumination required.
Entrance
§ The entrance must be conveniently located and easily identifiable and must have an illuminated canopy, which will protect guests from inclement weather. Hotels with driveways and hotels where sufficient room should have canopies large enough to
cover the guests’ vehicle (recommended to be minimum 2.5 car widths, minimum 4.2m
clear height) § Canopies must be in keeping with the hotel design § Appropriate disabled access to the hotel must be provided (through-kerb access ramps with max. slope of 8% required)
Parking
§ Minimum 1 space per guestroom is recommended along with adequate conference and
staff parking. However it is understood that it may not be possible in certain locations to achieve these recommendations and if this is the case the number of parking spaces is to be agreed with InterContinental Hotels; § The car park must be marked to indicate lanes and parking bays (recommended 2.5mx5.0m); § Car park lighting must be provided in order to provide a safe environment for guests; § Disability parking spaces equivalent to the hotel wheelchair accessible room provision (min. 2 of 3.6m wide) must be provided close to the hotel entrance; § Recommended width of driveways is 6.0m; § Floor/ceiling height: Internal car parking: minimum 2.1m clearance, generally higher.
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Lobby and Reception
· Revolving door (3.6m diameter) OR · Entrance vestibule with automatically activated doors; · The lobby interior design scheme must be appropriate to the hotel’s location and consistent
with the Crowne Plaza brand. The design must include comfortable seating, tables, professionally displayed artwork and appropriate wall, floor and ceiling finishes. Carpet
Axmister or “tufted”, min. pile weight 1400g/m 2
; tile/stone flooring to have minimum slip resistance “R9/10” · Lighting must be capable of variable settings. Standard fluorescent fixtures are not
acceptable; · Minimum one public pay phone per 100 guest rooms (minimum 2) and one house phone
per 200 guest rooms are required; · Airport locations must provide electronic on-screen arrival and departure details; · Air conditioning and/or comfort cooling must be provided. Front Desk
· Serves three functions minimum; reception, cashier and concierge. Sometimes business
services where no dedicated Business Centre is provided; · The front desk must be convenient to and provide an excellent view of the hotel entrance.
Where possible it must have good visual links to the lifts and entrances to guestroom areas; · The desk must be designed to be in keeping with the overall lobby interior design scheme
and have a working surface height between 1.0m and 1.1m. All technical equipment is fitted inside the front desk to provide a clear worksurface; · Size of reception desk will be in line with the size of the hotel. As a rule of thumb provide
1 workstation for every 70 guestrooms and allow 2m per station (minimum 8m) traditional front desk configuration; · 1 workstation for group check-in, where appropriate; · Adequate circulation space must be provided in front of the reception desk; · Slip resistant (R10) hard flooring must be installed around the hotel’s reception desk area; · The back wall to be free from clutter. Crowne Plaza reception signage should be displayed; · Concierge desk OR concierge services at dedicated area at front desk; · Free standing Guest Relations Desk/Counter must also be provided close to the front desk; · Televisions or security mirrors are not prohibited at the reception desk;
· Luggage storage 10-20m 2
· Seating area: minimum 10 seats Dimensions
Lobby/reception floor/ceiling height: min. 4.0m double height preferred; min. 2.4m height over the working area at the reception desk. Public circulation floor/ceiling height: minimum 3.0m Shop
Shop OR alternatively, a minimum list of items are to be sold via the front desk. Recommend access to shop from hotel exterior as well as the lobby. Store minimum 5% of shop area
Area: minimum 1.8m 2
Floor/Ceiling height: minimum 2.4m preferred 3.0m Lifts
· Minimum 1 lift for 2 storey building; · Minimum 2 lifts for buildings over 2 stories · In general, one cab per 100 guestrooms. General criteria: traffic flow – 15% of guest
population per 5 minutes evenly distributed in both directions (ie. 7.5% up and 7.5% down). Guest population = 1.5 x no. of guestrooms. Service intervals maximum 45 seconds (ie. waiting time); · Restaurant and meeting rooms accessible by lift will require additional cabs; · Lifts should be in view of front desk; · Cab dimensions: 1.8 x 1.4m preferred, minimum 8 persons; · Minimum door width 1070mm centre opening, 900mm side opening.
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p u b l i c a r e a g u i d e l i n e Restaurant and Bars
General requirements to all F&B areas:
· Direct access to lobby, public WC’s and fire exits; · External entrance where possible with lobby or revolving door; · Barrier free access for wheelchair guests; · Balustrade to raised areas and both sides of steps. Bar/lounge area:
· Part of the lobby or a separate room or alcove near entrance lobby; · Bar to act as service point for restaurant where possible; · Storage area adjacent to bar; · Pantry if snacks are provided all day; · Additional check out stations to be considered. Primary restaurant:
· Full service restaurant: breakfast, lunch and dinner; · Breakfast buffet area; · Cashier/waitress stations; · Additional check out stations to be considered Speciality restaurant:
· Optional; · Capacity and brand subject to market analysis.
Dimensions/Spatial Requirements
Bar/lounge area:
· ca. 1.2m 2
/person; · Number of seats: approximately 0.25 seats per guestroom and not less than 20
persons.
Primary restaurant:
· 0.75 seats per guestroom, minimum 50 seats and final count determined on an
individual basis and subject to market analysis;
· ca. 1.7m 2
/seat; · 60% of tables to be for 2 (that can be combined) Speciality restaurant:
· ca. 1.7-2.0m 2
/seat
Floor/ceiling height: minimum 3.0m
Public Restrooms
To be in accordance with local building codes and subject to approval by IHG. Following schedule is recommended:
· Separate male and female toilets are required. Wheelchair accessible facilities
are required and it is recommended that these are provided as a separate unisex facility; · Female toilets: 2 WC’s per 100 persons up to 200 persons, 1 WC per additional
100 persons or part thereof;
· Male toilets: 1 WC per 100 persons up to 100 persons, then 1 WC per additional
250 persons or part thereof: 1 urinal per 50 persons or part thereof;
· Views into the restrooms must be prevented (e.g by the use of a vestibule); · Entrance doors to be 0.9m wide and fitted with automatic door closers (except to
doors to wheelchair accessible facilities); · Toilet stalls to have lock, coat hook, toilet roll holder and reserve toilet roll holder; · Nappy changing facility to be provided (preferably in both male and female and not
in the wheelchair accessible facility); · Mechanical extract ventilation must be provided to public restrooms.
Floor/ceiling height: minimum 2.4m generally 3.0m
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p u b l i c a r e a g u i d e l i n e Conference/Meeting Facilities
Business Centre
Secretarial services, fax and photocopy services, house and public telephones etc. However the services could be provided alternatively from a dedicated area at the
front desk or combined with administration services (eg. sales office), subject to IHG approval
Location: adjacent to front desk OR independently in a large conference area OR near Club Lounge also allowed
Floor/Ceiling height: minimum 2.4m Pre-Function Area
· Central bar counter recommended (or removable unit); · Storage area adjacent to bar; · Separate external entrance recommended; · Area: should be 25-30% of the total meeting room area · Floor/ceiling height: minimum 3.0m Meeting Room/Board Room/Function Suite
· Minimum 1m 2
per guestroom; · One banquet style room for 100 persons recommended; · One board room for 12 persons required, should be 45-50m; · Direct access to lobby, pre-function area, public WC’s and fire exits; · Storage space equal to 10% of total meeting room floor area; · Larger rooms to be divisible: sliding partitions, movable walls with enclosed storage; · Acoustic performance required: noise level from external sources should not
exceed 35dB L Aeq (1 hour) during the day with any solid meeting room walls providing a minimum sound insulation performance of 500dB D nTw. If movable walls are provided they must provide a minimum sound insulation performance of 48dB D nTw ; · Meeting rooms to be fitted with one way viewer and meeting identification sign
when meeting is in progress; · All meeting rooms must be provided with appropriate credenzas or sideboards; · Air conditioning and/or comfort cooling with individual thermostatic control
required in all meeting rooms and breakout areas; · Natural daylight is strongly recommended. Area
Large Meeting Rooms: 70 persons as auditorium 180m 2
with x no. folding
sliding sub-division(s)
40 persons as conference table 120m 2
with 1 number folding sliding sub-division
22 persons ditto 60m 2
Breakout Meeting Rooms: 12 persons ditto 40m
2
Executive Boardroom: 12 persons as boardroom 50m
2
In addition a Function Suite is required, subject to specific Crowne Plaza market appraisal. Generally a minimum capacity allocation of 1 seat at 1.2sqm per guest room is required;
Function suite (say): 200 person as banquet 240m 2
with x no. folding sliding sub-division(s)
300 person as reception at 0.8m 2
per person. Floor/ceiling height: Boardroom and breakout meeting rooms: minimum 3m Larger meeting rooms: minimum 3.5-4.0m Function suite (ballroom) and pre function area: minimum 4.0-4.5m
Cloakroom
Near function rooms, public toilets, restaurant and bar;
Area: minimum 1.2m
2
Floor/ceiling height: minimum 2.3m
2
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