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环球雅思VS新东方

环球雅思VS新东方
环球雅思VS新东方

环球雅思VS新东方(1):单腿巨人与金刚巨无霸?

环球天下(GEDU,10.00,+4.93%)教育科技有限公司(GlobalEducation&TechnologyGroupLimited,简称环球雅思)于9月17日向美国证券交易委员会(SEC)递交了在美首次公开发售(IPO)申请F-1文件,公司计划以“GEDU”为股票代码在纳斯达克股票市场上市,瑞士信贷及美国银行(BAC,11.70,+0.69%)美林证券担任此次IPO主承销商,发行价区间定在8.5美元至10.50美元,IPO计划发行640万股,融资6100万美元。如果以发行价的中间值计算,环球雅思的市值约为2.41亿美元,将于10月8日上市。

教育培训业务对比

环球雅思和新东方(EDU,107.48,-1.06%)同是分割中国英语培训这一块市场,主要业务都包括教育培训、网络课程、留学咨询、教材资料。不管是环球雅思还是新东方,教育培训业务都是其占总营收超过80%的主营业务。据统计,2010年英语培训市场规模预计达到21.8亿元,较2009年增长23.9%;2011年和2012年该市场规模预计达到26.5亿元和31.6亿元,较前一年的增长率分别为21.6%和19.2%。下面将选取雅思、托福以及中小学教育三个领域来分析两者的品牌知名度和市场占有度。

1,雅思

国内雅思考试参加人数逐年增加,相应的雅思培训市场逐年不断增大。2005年中国大陆地区报名参与雅思考试的仅9万人,2009年就达到32万,同年托福仅为13万。如今雅思已经是国内考试人数最多的英语语言考试,预计在2012年,国内参加雅思考试的人数将达到40万。据统计,今年雅思培训市场总额约为11亿人民币,预计到2012年将增长到17亿。

雅思培训市场在品牌和地区竞争十分激烈。据了解,目前开办雅思培训包括国内外开办的英语培训机构和留学中介机构,形成品牌知名度的不下十家。2006年新东方上市前的招股说明书中就曾明确指出:在雅思培训市场,新东方在全国范围内都和环球雅思存在竞争关系。

以下是2010年Q2雅思培训品牌关注度排行榜。其中,环球雅思以54.4%的关注度排名第一,占据大半江山;新东方学校位列第二,关注度16.5%。其余品牌的关注度则皆不足10%。由此可见,在雅思培训市场,与新东方相比环球雅思品牌优势比例超越一半,占据领先地位。据环球雅思官网公开资料显示,环球雅思在雅思培训市场占有率约为60%,截止2010年2月20日累计培训1150820个学生。

2,托福&GRE&GMAT

以下是2010年Q2托福、GRE和GMAT(留学北美主要语言考试)培训品牌关注度排行榜。在这个细分市场,新东方的关注度超过了九成,占据绝对的领导地位,剩下所有品牌关注度总和不超过10%,可见新东方在这个领域占有绝对压倒性优势。

3,中小学教育培训

在中小学教育培训方面,环球雅思主要侧重于英语和科学培训,环球雅思旗下有144家环球灵童英语连锁学校(包括1家直营和143家加盟),为全国3-16岁青少儿提供全方位立体语言培训环境开发互动教学。17家环球倍趣科学儿童学院(包括3家直营和14家加盟),为4-12岁儿童打造的科学素质课包括自然、科学、生物、动力、光学等200套教材,旨在培养孩子的动手能力和学习兴趣。

新东方在2001年推出的“优能中学全科教育”品牌,主要进行语文、数学、英语、文科综合、理科综合等科目的中学全科教学内容研发。2010年Q1-Q4财季优能非英语课程注册人数同比增长率分别为100%、100%、80%和180%。俞敏洪曾表示,随着新项目加入到网络课程和培训中心课程中,预计2011财年新增100万新注册学生,未来十二个月内将共计有200万新注册学生。俞敏洪就此对媒体表示,“英语培训仍旧是新东方的核心,但优能中学全科项目将是新东方转型的一个方向。”

新东方2004年创立“泡泡少儿英语”也经营得有声有色。财报显示,在2010年四个季度中POP少儿英语项目营收的同比增长均超过40%。俞敏洪表示,2011年将在POP儿童品牌下增设两个新课程:少儿数学和少儿作文课程,以此来作为POP少儿英语的补充。有下图可见,少儿英语培训竞争激烈,四家品牌关注度均超过10%,新东方泡泡少儿英语关注度超过20%从而在少儿英语培训品牌中居于领先地位。

由此可见,中国国内教育(包括英语)培训市场规模在逐年上升,且国内教育培训市场的品牌集中度较高。在雅思培训市场,环球雅思以54.4%的关注度排名第一,新东方学校位列第二关注度为16.5%。在托福、GRE和GMAT(留学北美主要语言考试)市场,新东方的品牌关注度超过了九成,占绝对压倒性优势。除了雅思培训和托福、GRE和GMAT这

些留学课程,新东方在其他考试类课程比如四六级、考研,以及语言能力课程(包括新概念英语、听说口语、精英英语等)都占有强大的品牌优势。

在中小学教育培训领域,环球雅思的两个品牌为“环球少儿国际英语”和“环球倍趣科学”,主要以加盟连锁为主,并没有形成品牌效应;而新东方的“优能中学全科”和“泡泡少儿英语”不仅品牌关注度高,而且课程体系非常丰富,从而形成了一个“巨无霸”式的教育培训集团。

通过对雅思、托福以及中小学教育培训市场的品牌关注度分析发现,环球雅思除了在雅思培训业务上较新东方(EDU,107.48,-1.06%)占有优势,占有约60%的市场份额,在其他领域,品牌知名度、人群覆盖面和实力都远逊于新东方。这几乎相当于是一个单腿巨人面对一个金刚巨无霸。下面,将从两者财务报表来一探究竟环球雅思和新东方的经营状况。

从09全年的财务数据来看,环球雅思的营收、运营利润和净利润均远远低于新东方各项数据,分别是新东方的10.8%、10.5%和11.5%,仅相当于新东方的1/10左右。

从2010上半年财务数据来看,环球雅思的营收、运营利润和净利润同样远远低于新东方各项数据,分别是新东方的11.1%、15.8%和11.3%。

对于教育培训机构来说,无论是环球雅思还是新东方,注册学生数都是影响业务营收的一个关键性的指标,因为业务的持续增长需要吸引足够的学生进行缴费注册学习。从下图可以很明显看出,注册学生数的增长趋势和营收的增长趋势基本保持一致,通常情况下士每年的第三季度达到最高值。

09年环球雅思和新东方总注册人数分别为640243和1636400,环球雅思总注册人数仅为新东方的39%;2010年上半年分别为419545和853200,环球雅思总注册人数仅为新东方的49%。

教育培训行业注册学生人数受多方面因素的综合影响:首先,市场对品牌的认可度,其次,较成功的市场营销,三,行业的竞争水平,四,学习中心数量的增长,五,不断升级和拓展适应市场需求的课程。另外,教育培训行业注册学生人数季度波动的影响也较大,通常来说,每一年的第三季度的注册人数都较其他季度高,每一年的第一季度最低。

纵观整个中国教育(包括英语)培训市场,首先,需求和规模持续扩大,竞争也日趋激烈;其次,品牌关注度集中,大型培训机构瓜分大半市场份额;第三,区域性特征十分明显,培训机构的发展程度与当地的经济、教育发展水平保持一致,且聚集大量需求和师资,但二三线城市的需求也在保持增长,未来发展潜力不可小觑。

在这样的背景下,环球雅思走了一条不同于新东方的道路,采用的直营+加盟的策略,回购优秀的加盟机构,从而在短时间内迅速扩大规模,不过这里也存在一个问题,如何保证加盟店的质量以及口碑和水准。从经营业绩来看,环球雅思总的营业规模相当于新东方的1/10,因此,在拓宽课程体系、加大培训覆盖人群,拓宽品牌关注度和认可度等等方面,或许环球雅思还要向新东方学习的东西还有不少。

在环球雅思上班怎么样

在环球雅思上班怎么样 公司考勤制度怎么样?(年假、单双休、加班、调休情况等) 工作自由。适合。教育培训机构都是周末上班,工作日休息一天的。工资是按基本工资差不多在4k这个档次,其他的是按照课时来算的,课时超过了底薪的时候,就按照课时费来算公司,课时没超过底薪的时候,就按照底薪来拿。 问:你选择加入环球雅思学校的原因是什么? 英语专业对口,教学相长。 问:公司的人员流动性大吗?是否适合长期发展? 适合。教育培训机构都是周末上班,工作日休息一天的。工资是按基本工资差不多在4k这个档次,其他的是按照课时来算的,课时超过了底薪的时候,就按照课时费来算公司,课时没超过底薪的时候,就按照底薪来拿。每周每天课会排的比较满,如果自己喜欢当然没什么障碍了也可以学很多东西沟通教育等等。 在环球雅思上班怎么样篇2 公司的岗位级别大概有哪些?公司的晋升机会怎么样?各个级别工资大概多少? 教师,正式教师,专项主管,教学主管。晋升机会很少,且不透明。各级别工资按照课时费来看差别巨大。 此信息由环球雅思员工[雅思教师]分享于2020年03月 请说说你在公司的工作经历给你带来哪些影响和变化?有哪些印象特

别深刻的事情吗? 影响不大,了解这个行业基本操作,影响深刻就是基本上没有培训,全靠自己摸索,和前人留下的经验 此信息由环球雅思员工[课程顾问]分享于2018年06月 公司的工作节奏怎么样?下班是否准时?周末需要加班吗?有加班补助吗? 工作节奏比较紧凑,课与课之间节奏比较紧,忘记周末可能有一天是需要上课的,课时费一样,但是雅思的工作就是这个样子。 在环球雅思上班怎么样篇3 公司及待遇点评: 你觉得公司公司未来发展前景如何?和同类公司相比优势在哪里?在行业中处于什么地位? 公司更新换代快,可以学到东西,但不适合长期干。在行业中处于领先地位,特别是在雅思考试方面。 工作氛围和团队怎么样?你是如何评价你的公司领导的? 氛围好,积极向上,公司领导好,管理好。经常组织教研活动,利于新人发展和学习。大家一起互相交流教学经验,能够很快提高教学水平。 公司的人员流动性大吗?是否适合长期发展? 大,不适合长期发展。寒暑假强度太大,岁数大一些体力跟不上,很难请假。岁数大一些、高强度课量身体受不了,年轻一些教师比较适合。

雅思历年真题口语题目汇总

雅思历年真题口语题目汇总 version 01old person describe an old man influenced you 1.who was he 2.when did you know him 3.what he did and explain why he influenced you part3 1.老人的经验有什么问题存在? 2.喜欢什么艺术品? 3.给老人拍照片时候注意什么呢? 4.你们国家对老年人是什么态度? 5.你认为这个社会在哪些方面对老年人不太好? 6.老人在你们家有什么影响? 7.你认为老年人在看问题的时候跟年轻人有什么不一样? 8.他们对大家有什么影响? version 02 city 1.where it is located? 2. what special for you? 3. why you want to stay there? part 3 1.please compare 100 hundred years old city and modern city and what predict about the city in the future. 2.上海是个怎样的城市 3.都有那些著名建筑

4.你想为这个城市做些什么? 5.有哪些现象有待提高或者那些提倡 version 03 room part2: 1.what's your favorite room in your home 2.what it likes you live 3.what you do in the room normally and explain why you like it part3: 1.你认识你的邻居吗? 2.城市里的房子和乡村有什么不同? 2003年9月换题后的口语topic Old person Describe a older person you know You should say:Who he or she is How you know him or her How he or she is And explain what infection he or she give you and in what aspect Further question: 1、你们国家对老年人是什么态度? 2、你认为这个社会在哪些方面对老年人不太好? 3、老人在你们家有什么影响? 4、你认为老年人在看问题的时候跟年轻人有什么不一样? 5、他们对大家有什么影响?

环球雅思资料下载(写作精讲)

真题示范: 1.Tourism is becoming good source of revenue for many countries. Discuss the advantage and disadvantage of exploiting this resource. 2.What is your opinion about the advantages and disadvantages of fast food?(2002,10;2003,1;2004,4) 3.In 1995,an Englishman killed a burglar who broke into his house. He was sentenced. Do you think he should be sentenced ? How can we protect our property? 4.With the development of a market economy. Advertisements have become a dominant feature in television industry, despite the rich information brought by television. There still exists strong criticism against television advertisement. Write an article analyzing the positive and negative effects of television advertisement. 5.作业:version:000121(2005年G类新题) Some people think that visitors to other countries imitate local custom and behaviors. Some people disagree. They think the host country should welcome culture different. Discuss the two views and give your own opinion. 主体和方向 例文讲解:真题重现: 1.Some people think that people at the age of 55 and over should be encouraged to retire in order to give opportunities to a new generation. Do you agree or disagree? 2.A report indicates that nowadays children are becoming more and more lazy, fat and unsociable. Give the reasons for this and a proposal for a solution.(2003) 主体相似方向不同: 3.Computers are widely used for education and some people think that teachers will not play important role in the classroom. Disagree or agree? 4.People use computers when they work, go banking and so on, but some argue that it will make people isolated and decrease their social skills. To what extent do you agree or disagree? 5.Some people think that traditional techniques and modern technology are incompatible. To what extent do you agree or disagree? 6.Oriental session 7.Some people think that strong tradition can civilize a country and the government should subsidize musicians, artists, actors and drama companies. Do you agree or disagree with this opinion? what should government do? 8.Is it possible for a woman to be a good mother and a successful career woman at the same time? some people agree that government should pay some money to women so that they can stay at home to look after their children. Do you agree or disagree? 9.Modern technology, such as fertilizer and machinery has changed our world so much. What are the advantages and disadvantages? Discuss 10.There have been many technological developments in the 20th century. For example, computer and electric power. Choose either of them, describe the change it has brought about and discuss whether all the changes are positive. 11.作业:What are the purposes of places, such as museums and how should they be funded? 审题和构思后如何展开段落 题目重现:首段展开 1.电视对儿童的影响?正面还是负面?你的观点 A.Television is the most popular form of entertainment in the modern household.(引入话题)people of all ages use this medium to entertain themselves for an average of four hours a day.(发展话题)thus, television has had a tremendous influence on its viewers, especially children.(缩小话题范围指电视 对孩子的影响)scientists now say that children can be negatively effected by constantly watching

国内十大雅思培训机构排名

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