Business Plan for Mighty Network
Agenda
Who is Mighty network?
Mighty Network Snapshot
China Social e-commerce(SEC) Market Overview
China Cross border E-commerce Market Overview
China Imported Cross border E-commerce Main Players What are our priorities if we start with Mighty network E-com from scratch
Market strategy for Mighty network
Who is Mighty Network?
Mission |
Founded in2011, have already operated for almost 8-9 years, Social E-commerce ( SEC) Model
Registered account number is Only between 10K-20K!!!
What is the exact active account number ?
(Linkedin: 300-400million registered accounts ; founded in 2003;
Xiaohongshu: 300million Registered accounts, founded in 2013) Integrated with Linkedin/Facebook /Twitter account
What is Wrong with Mighty Network??
Mighty Network Snapshot
Product | online Courses sharing Industry | Social E-commerce(SEC)Customer & Profit Model ?Mighty network mainly focus on
content sharing community(UGC
model) E-com, different with the
group buying, and membership
social E-com
?Formulate the closed business
circle from discovery, buying and
sharing , trigger the buying
passion from ender user, and
better understand about ender
user accordingly ..
?Content Chain , the community
should share the same interest
?Main player in China for this type
are : Xiao Hongshu, Douyin E-com Mighty Network: upload the notes , courses and interview video Product positioning is not clear : ?No priority for the high class sharing notes to meet with common-based consumers’ need,, can not develop and foster the user application good feeling and loyalty,, KOL is important ?Mobile APP is quite hard to use in Apple and Android system both ?No specific searching function for users ?Product Framework is not built based on customer using habit No clear target customer segment analysis and positioning.. E.g: teenager or middle class ect … product positioning and framework are not matched with customer needs , so they directly cause the unclear profit model .. No customer, SO no business and profit..
China Social E-commerce(SEC) Market Overview ?2014-2019: China Social E-commerce market
scale growth rate YoY is 60%;
?2018 China SEC market has grown to 1.2
trillions scale, 2019 is 2.0 Trillions scale
?2019the number of China SEC consumers
has gone to 500Million
Market Scale:
China Government Favorable policy:
China government Recognizes the platform economics:
Encourage New organized type for productivities, New
driver for economic development and Digital economic
new type
12Technology : 5G is coming
3
China Cross border E-commerce Market Overview
2019 China cross border E-commerce Trading
scale is 10 trillion RMB, YoY growth rate is
30% ；83.2% comes from exported E-
commerce, 16.8% comes from Imported E-
commerce
Big potential in cross border e-commerce market for Imported E-commerce players
under the China favorable policy of ‘the belt and road’ and E-commerce globalization
Best Selling products for cross border E-commerce focused on 3C electronics products, clothing, home accessories, mother & baby products and bags & suitcases..
Best Selling services for cross border E-commerce is Linkedin platform in china .. Mainly providing the branding built up for employer, talent sourcing and sufficient BIG DATA
China Imported Cross border E-commerce Main Players Summary Internet Industry new growth points
Cross border E-commence and Social E-commerce will be the new blue ocean in the next wave….
List out the top 5 cross border E-commerce players as below..
15 Set up in 1995Set up in Jan-2014
(JD set up in 1998)
Set up in Feb-2014
（Ali set up in 1999）
Set up in Jan-2015
(163net set up in 1997)
Set up in 2013
B2C, Traditional E-
commerce
B2C, Traditional E-
commerce
B2C, Traditional E-
commerce
B2C, traditional E-
commerce
B2C UGC model,
SEC model
Compared with traditional E-commerce platform, Xiaohongshu has been late for almost 14-18 years , but for cross border trading E-commerce business, just use 6years, then it can be ranked as top5 E-commerce , competing with traditional E-commerce Giants!!
Xiaohongshu’s sales revenue has gone to 10Billion+ in 2019
What are our priorities if we start with Mighty network E-com from scratch
Value Focus
?High quality content
sharing & communication
to create buying activities ?Differentiation online courses, target searching
and provide additional
value added services Vs.
China local online
platform, e.g: Hundun
/Dedao E-com
Foster High Quality
Customer Base
?Invite star in different industries
and introduce KOL model for the
good online courses sharing to
increase the customer flow
?Select the active/dynamic
middle class for the target
customer base
?Improve the customer online
experiences
Quality Assurance and
IP protection
?Product and service Quality
assurance system set up
with consideration of IP
protection and aligned with
local government policy
and regulation
?IT infrastructure should be
adapted into local customer
experience habit
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Financial Target Driven Vs. Customer Driven? --Value System
Market Strategy for Mighty Network
Mission
Help customer discover favorable and high quality online courses and create consumption via frequent communication in various online communities ( Combine brand marketing and channel trading )
Customer feature
Middle class(18-45ages) with active online
shopping habits
The middle class group with high education
background and high pay,
not sensitive with price,
but like trying some news
with high quality,
excellent functional
products/services under
limited time permitted Clear Product positioning
Differentiate the online
courses with local ones via
global sourcing
The online courses global
sourced from EU/NA with
popular customer base
Category management
and group
mapping/searching
Content , branding and
customer experience
focus; decentralized
experiences sharing
Product Hierarchy and
portfolio
Besides online courses,
need consider the live
video sharing, book
selling ect to complete
the full portfolio with
limited investment
Vertical Integration and
extend the product
portfolio if the existing
category built solid
enough
Multi sales channel
Joint development with
Linkedin or Douyin
platform for online courses
or video broadcast
promotion
Combined the online and
offline training channels via
mobile APP application
with local language support
KOL selection and UGC for
branding promotion
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