Unit 3 Travel
Part I Business V ocabulary
Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.
1 As someone who has _______B________ Emirates in the past year, you will have experienced our outstanding service to the Middle East.
A taken
B flown
C by
D via
2 But were you aware that Emirates also flies to an extensive network of major _____A__________ all around the world?
A destinations
B places
C cities
D regions
3 By filling in the ______B________ questionnaire, you’ll be helping us with our research on your views as a business traveler, as well as providing an update for our database.
A enclosing
B enclosed
C to enclose
D being enclosed
4 This will ______D_________ that we only send out information and offers that are relevant to you personally.
A sure
B reassure
C assure
D ensure
5 I do hope you find the information in it interesting and that you take _______D_________ of our free flight offer.
A pleasure
B use
C interest
D advantage
6 As a business traveler we need you to tell us about your views, requirements and habits in _______B_________ of business travel.
A view
B terms
C use
D flight
7 So by picking up a pen and filling in the attached questionnaire, you will be doing us a great _____A_______ too.
A favor
B help
C assistance
D facilitation
8 Delta Air Lines crew suffer 100 verbal and physical ________D________ a month, while cabin crews in some airlines are seeking early retirement at 50 because of their stressful work.
A flights
B fights
C beating
D assaults
9 IDP is a computer software company _______D__________ in Los Angels, USA.
A operated
B operating
C basing
D based
10 They will expect to relax, enjoy the ______C__________ of the hotel, explore the
surrounding area, and have a really good time.
A facilities
B equipment
C amenities
D infrastructure
11 Thank you for your letter of February 8 informing us _______C_____ the packing
details.
A about
B for
C of
D by
12 ____C____ reply, we are now confirming the acceptance of your modes of packing.
A For
B At
C In
D On
13 For your information, we have _____A_______ our bank to open an irrevocable
letter of credit
A instructed
B informed
C advised
D notified
14 We would appreciate _____C______ if you could ship the order as scheduled.
A them
B you
C it
D whom
15 We are looking forward to ____B______ the consignment in prime condition.
A received
B receiving
C receive
D to receive
16 We can supply all the bicycles you required ____B________ stock and are
arranging shipment by M.V. Mermaid.
A for
B from
C to
D against
17 ____B_____ stipulated in our Sales Confirmation No. 593, each bicycle is
enclosed in a corrugated cardboard pack.
A Since
B As
C For
D Because
18 We would like to remind you that the _____A_____ L/C must reach us before
March10 so that we can make shipment in good time.
A covering
B cover
C covered
D being covered
19 We are now confirming the prices ____C______ on the fax of June 15 for our
Phoenix range.
A quoting
B to quote
C quoted
D being quoted
20 We have _____D______ every possible precaution to make sure of safe
transportation of our products.
A prepared
B given
C conducted
D taken
Part II Phrase Translation
Directions: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.
1 经济舱Economy Class
2 商务舱Business Class
3 远东Far East
4 中东Middle East
5 重要目的地major destinations
6 免费优惠券free voucher
7 抽奖prize draw
8 酒店住宿hotel accommodation
9 时差综合症jet lag
10 商务之旅business travel
11 新产品系列new collection
12 全球问题a world-wide problem
13 身体攻击physical assaults
14 大众旅游mass travel
15 安全问题safety issue
16 高档区域exclusive area
17 机票费air fare
18 销售税sales tax
19 软件公司software company
20 团队建设研讨会a team-building seminar
Part III Sentence Translation
Directions: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.
1.As someone who has flown Emirates in the past year, you will have experienced
our outstanding service to the Middle East.
作为去年乘坐过阿联酋航空公司航班的乘客，您已经体验了我们公司中东之行的杰出服务。
2.But were you aware that Emirates also flies to an extensive network of major
destinations all around the world?
但是您知道吗？阿航航班飞达的主要目的地组成了一个覆盖全球的广泛的网络。
3.By filling in the enclosed questionnaire, you’ll be helping us with our research on
your views as a business traveler, as well as providing an update for our database.只要填写附寄的问卷调查表，您就正在帮助我们调查您作为商务旅客的看法，并且为我们的数据库提供信息更新。
4.This will ensure that we only send out information and offers that are relevant to
you personally.
这将保证我们只为您寄送和您个人需要相关的信息和优惠活动宣传单。
5.To qualify for your free voucher and enter the prize draw, please ensure that your
completed questionnaire reaches us by 22 January.
为了能得到免费优惠券并参加抽奖，请确保在1月22日前将调查问卷寄到我公司。
6.Most of all, I hope we will be welcoming you once more on board an Emirates
flight.
最重要的是，我希望我们能够再次欢迎你登上阿联酋航班。
7.As a business traveler we need you to tell us about your views, requirements and
habits in terms of business travel.
作为一个商务旅行者，我们需要你从商务旅行方面告诉我们你的意见，要求和习惯。
8.There’s another excellent reason for completing our questionnaire.
这里还有另外一个非常好的理由使你来完成我们的调查问卷。
9.Instead, passengers are kept in cramped conditions on an aircraft, where they
have no control.
相反，乘客们被要求呆在飞机上拥挤的环境中，他们对此无可奈何。
10. Dahlberg also blames ‘changes in society’s views on technology and authority’
and ‘stresses related to mass travel.
达尔伯格也批评了“社会上对技术和权威的看法的改变”及“大规模旅游造成的压力”。
Part IV Sentence Translation
Directions: There are five sentences in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, four points for each sentence.
1 感谢你方2月15日的来函，询购我方的产品。
Thank you for your letter of February 15 inquiring about our products.
2我方可提供各类高质量的化工产品，价格非常有竞争力。
We can supply all kinds of high-quality chemical products and the prices are very competitive.
3收到你方订单后30天内可交货。货款用即期信用证支付。
We can deliver the goods within 30 days after receiving your order and payment should be made by L/C at sight.
4 随附我方的最新商品目录及价格表，供你方参考。
Our latest catalogue and price-list is enclosed for your reference.
5 期望早日收到你方的订单。
We look forward to receiving your order as soon as possible.
Part V Letter Translation
Directions: There is one letter in this part. You are required to translate it into English and write down your translation on the Answer Sheet. This part totals 20
points.
敬启者
很高兴收到你方9月15日询价，根据你方要求，今寄上价目单和产品目录一份。相信你们看到上述资料后，一定会同意我方的产品品质优良而且价格合理。
由于质量好而且价格合理，我们的服装倍受海外市场欢迎。若你方在本月底前
下订单，我方可保证在收到订单后两个月内交货。对每种产品不少于100打的
订单，我公司可给予5%的折扣。
请注意价目单上的我方其他产品，并盼早来首次订单。
此致
Dear sirs,
We are pleased to receive your inquiry of 15th September about our products. As requested, we are sending you our price list and catalogue. We are sure that once you have seen the materials above mentioned, you will agree that our products are of high quality and reasonable prices.
Because of the good quality and reasonable prices, our clothes are very popular in overseas market. If you can place an order by the end of this month, we can ensure that the delivery will be made within two months after receiving your order. If your orders for each product exceed 100 dozen, we’ll grant you a 5% discount.
We would like to draw your attention to the other products of us on the price list and look forward to your initial order soon.
Sincerely yours
Part VI Business Writing
Directions: For this part, you are required to write on the Answer Sheet an email in the full correct format based on the information given below. This part totals 20 points.
● Elizabeth Sharp is going to be the new Human Resources Manager at your company.
● She is going to visit your office to learn more about the company.
● Write an e-mail to all staff:
* explaining who she is
* saying when she will be in the office
* asking staff to introduce themselves to her.
● Write 30-40 words.
TO：
Cc: N/A
BCC: N/A
FROM：
Subject: HR Manager’s visit
Good Morning to all,
Elizabeth Sharp who is going to be the new Human Resources Manager at our company will come to learn more about the company.
Next Monday she will come to visit our office.
So please get ready to introduce yourselves to her at that time.
Jane
Reference Keys Unit 2 Establishing Business Relations 学学练练 I. 1. d 2. c 3. a 4. b 5. h 6. f 7. e 8. g II. 1.供你方参考 2. 期望，盼望 3. 供应中 4. in the hope of/that 5. establish business relations 6. fall within the scope of III. 1. desirous to 2. in the line of 3.give you a general idea 4. covering 5. in the market 6.refer to 7.be informed IV. 1. appreciate 2. in, for 3.upon 4. to 5. informed 6. with 7.enclosed 8. in 9. desire 10. for 实操练习 I. 1.Through the courtesy of ABC company, we have your name and address. 2. We would like to inform you that we could supply various types of men’s leather shoes. 3. We have established business relations with more than 50 countries in the world, on the basis of equality, mutual benefit and exchange of needed goods。 4. Specializing in the export of Chinese bicycles, we express our desire to trade with you in this line. 5. In order to promote business between us, we shall airmail you some samples for your reference. 6. We enclose a copy of catalog and a sampl e and are sure that you will be satisfied
Key (练习答案) Unit 6 Jewelry Reading I Exercise II 1. c 2. c 3. b 4. d 5. d III 1. accumulate 2. brilliant 3. choosy 4. malicious 5. bachelor 6. destined 7. odd 8. communion 9. intuition 10. fulfill IV 1. infect 2. was destined 3. joke about 4. to do with 5. takes her time 6. were to 7. in his stead 8. edge to her voice 9. fell apart 10. won’t be cut out for V 1. shortly 2. It’s very odd 3. choosy 4. in my stead 5. in communion with 6. be destined never to see each other again VI 1.revel 1) vt. to make known (something previously secret or unknown)揭示；揭 露；泄露 . The investigation has revealed some serious faults in the system. 2) vt. to show or allow sth. to be seen 展现;显露出 . The curtains opened, to reveal a darkened stage. [相关词] revealing adj. allowing parts to be seen which are usually kept covered 暴露的；裸露的 . a very revealing dress revelation n. the making known of some secret 展示；揭露；显露 . The revelation of his scandalous past led to his resignation. revelations n. (宗教)启示录 [相关搭配] reveal a scandal 揭露丑闻 reveal the inside story (of) 揭开内幕 reveal a secret 揭开秘密 reveal the objective laws 揭示客观规律 a. Her biography revealed that she was not as rich as everyone thought. b. A joke can be very revealing of what someone’s really thinking. c. He still did not reveal what he felt about me. 2. accumulate vi./ vt. to collect or grow into a mass积累；积聚 . A thick layer of dust had accumulated in the room.
随着全球经济的快速发展和经济一体化的进程，世界各国的经济贸易往来日益频繁，而众所周知，英语是当今全球运用最广的语言，因此英语便也成为了对外贸易中的主要用语我们也称之为商务英语。而商务函电是指在对外贸易中所使用的信函，电报，电传，传真，电子邮件等通讯方式。所以商务英语函电就是指在对外贸易活动中以英语为载体而进行的商务函电往来。商务英语函电是国际商务往来中经常使用的联系方式，是开展对外贸易业务和有关商务活动的基础及重要工具。商务英语函电是对外贸易的交流工具，它贯穿于对外贸易的各个环节，及时，具体，完整，准确地为贸易双方传递商务事业信息以及帮助双方达成最有效的交流与沟通。商务英语函电是对外贸易的重要媒介，它在各国之间相互沟通，开展业务，达成交易，建立友好关系工作等对外贸易活动中起着举足轻重的作用，是对外贸易中不可或缺的组成部分。如果没有往来的商务英语函电，贸易双方就无法完成正常的交流与沟通，无法获知对方的各项商务信息，因此大部分的国际贸易活动也都不可能顺利进行，所以，商务英语函电在对外贸易中的重要性可想而知。 商务英语函电在对外贸易中的第一个重要性就表现在它的索取信息和传递信息的功能。对外贸易本身就是特指国际贸易活动中的一国或地区同其他国家或地区所进行的商品、劳务和技术的交换活动。这是立足于一个国家或地区去看待它与其他国家或地区的商品贸易活动。他不同于国内贸易，可以去实地进行考察，双方面对面进行交流与沟通，从而获取一切对方的商务事业信息，对外贸易大多涉及本国以外的不同国家与不同地区，在很大程度上受到贸易双方地理位置等客观条件的限制，如果也像国内贸易那样进行面对面的索取信息与传递信息，这个过程肯定是繁琐而复杂的，而且加上空间和时间的限制，这个过程的成本费用也会很高，速度也会很缓慢，过程中的安全问题也不能得到保障，甚至于可能在这种实际的信息传递中造成数据的丢失或者毁坏。商务英语函电的存在，就让这些问题得到了一一化解，索取信息和传递信息不会再受到时间和空间等因素的限制，甚至比以前更加快捷，可以快速的索取有效的信息传递给从事对外贸易的双方，利用商务英语函电开展对外贸易，买卖双方可采用标准化、电子化的格式合同、提单、保险凭证、发票和汇票、信用证等，使各种相关单证在网上即可实现瞬间传递，大大节省了单证的传输时间，而且还能有效地减少因纸面单证中数据重复录入导致的各种错误，对提高交易效率的作用十分明显,而且加上中间大量环节的减少，也在一定程度上降低了对外贸易过程中的成本。 商务英语函电在对外贸易中的第二个重要性表现在它一直贯穿于对外贸易的始终，处理整个对外贸易中各个环节的相关事宜。它涉及外贸业务中的各个环节。从建立业务关系、询盘、发盘、还盘、接受、执行提供、装运、保险、付款，到执行合同过程中的纠纷，以及最后的索赔，大都需要商务英语函电的解决。对外贸易过程各环节中所有往来的商务英语函电也都构成重要的法律依据，特别是当产生贸易纠纷时，它有可能左右解决纠纷的最终结果。而前面提到的还仅仅是体现在实实在在的对外贸易实际活动中，事实上，商务英语函电还在对外贸易过程中起着很多隐性作用，其实在建立业务关系之前商务英语函电的重要性就体现出来了，商务英语函电的出现让我们摒弃了传统方式上的寻找合作伙伴的方法，通过商务英语函电的平台，不但能节省大量的人力，物力，财力让你找到满意合作伙伴，也可以大大的拓宽你的选择范围，进一步寻找潜在客户。商务英语函电在洽谈过程中也起着重要的作用，他可以跨越传统的面对面洽谈的限制，在获得大量信息的情况下，还能提供更多更方便的异地洽谈方式。 商务英语函电在对外贸易中第三个重要性主要是在它使对外贸易双方更加方便的保持联络与沟通感情，促进双方得后续合作甚至长期合作。对外贸易过程中，买卖双方肯定不会只想仅仅只合作一次，甚至于双方特别互相认可的话，是容易发展长期的战略合作伙伴的，而商务英语函电就提供了这样一个长期交流的机会，商务英语函电能让交易双方能在最快的时间内进行信息与意见的交流，能在第一时间获知对方的需求，不管你在任何地方，任何时 1
I can't believe it!Right in the middle of our conversation,Peter turned around abruptly and walked out of the room! C.suddenly突然的 The doctor said that there was only a slim hope of survival for the people in the air crash. D.very little微弱的 7 Unlike the well-mannered John,Jim was rather uncouth. A.rude粗鲁的 Jack is a resolute man. Once he sets up a goal,he won't give it up easily. resolute:坚决的 The results of the competition excedded our expectations. 超过 The author tried to interpret a difficult problem in a simple way to the readers. 解释 The company was sold according to the evaluation of its assets. 计算 They exaggerated the enemy's losses and understated their own. 没有如实地陈述 Her work is sometimes good,but the problem is she's not consistent. 一致的 The subsidiary company is operated by a young manager appointed by the board of directors. 属附公司 Canada is a bilingual country where two languages are used officially. 双语的 He had the ability to write fluent and idiomatic English. 习语的 The number of employees in the company has trebled over the past decade. 雇员 They have published a lot of new books on international issues. 发行 I will have to consult my lawyer before I can give you an answer on that. 就诊 I'd appreciate it if you let me get on with my job. 感谢 Company sales improved dramatically following a ＄2 million marketing campaign. 市场营销His parents are quite well-off;they've just bought him a new car for his birthday. 富有的 Please describe the operation of the system in unprofessional language so that
Dear Sirs, We obtain your name and address from the internet, and we are writing you in the hope of establishing direct business relations with you. We’re one of the importers of Beddings with years’of experience in this line. At present, we’ll be pleased to get the samples for your bed-sheets. Thank you for your cooperation. Yours sincerely, \\ 2 Dear Sirs, Your company has been introduced to us by FMC Company, Sydney, Australia, who has informend us that you are interested in electric goods . As we have been in this line for years, we are writing you in the hope of establishing business relations with you. In order to give you a rough idea of our products available for export at present, we are sending you under separate cover the latest catalogues. Looking forward to your early reply. Yours faithfully Dear Sirs, We learn from the internet that you are in urgent need of a large quantity of Children’s Sport Shoes. We’re writing you in the hope of entering into long-term business relations with you. We have been handling the export of various kinds of textiles and shoes for many years, and our products are very popular in the American and European markets for their good quality and reasonable prices. We also have kept close connections with the local shoe manufacturers, and can ensure the steady source and quality. In order to give you a rough idea of our products, we are sending you our latest catalogues and price lists for Children’s Sport Shoes for your reference. If you are interested in any of the items, please let us know. We await your early reply. Yours faithfully,
Unit 1 Introductions and Greetings I: Listening & Speaking Task Two :Listen to the dialogue again and fill in the missing words. 1. boss 2. meet 3. lot 4. business 5. seat 6. card 7. mine 8. Coffee Task Three: Listen to the dialogue twice and decide “T” or “F”. 1. T 2. F 3. T 4. T Practice Comprehension of the Text I. Read the passage and decide whether the following statement are True or False. 1. F 2. F 3. T 4. F II. Translate the following sentences into Chinese. 1.恰当的介绍是以后沟通的好的开端。 2.握手是显示你对另一方的信任和尊敬。 3.一旦你被介绍，你将引起别人的关注。 4.通过重复另一方的名字来问候对方。 Word Study III. Give the English words or phrases for the meanings provided. 1.customer 2. communication 3. attract 4. custom 5. company 6. request 7. respect 8. proper IV. Fill in the blanks with the words or expressions given below. 1. respect 2. requested 3.look forward to 4.introduce 5. heard of 6. communication 7. respond 8. customer Grammar Exercises V. Complete the following sentences with the words in blanks. 1. When people meet for the first time 2. First, names and positions 3. a secretary 4. three basic rules 5. the beginning of the first meeting VI. Choose the best answer.
第三章市场营销 学习目标： 1、了解市场营销的定义 2、了解市场营销的组合策略 3、掌握市场细分和市场定位的方法 课文一 市场营销概述 大约十年以前，如果你问IBM的高层管理人员他们是做什么的，他们可能会回答：“我们销售电脑的硬件和软件。”由于缺乏市场远见，以产品为中心的IBM 公司没有注重客户的需求。因此，当客户需求改变的时候，IBM却没有进行相应的调整，公司的业绩也大幅度下滑。到90年代初期，大企业的市场份额和蓝筹股价急剧下跌。在这段经济低靡的时期，IBM进行了一场具有重大意义的改革：所有的高层管理人员在与重要客户面谈之后，将客户的问题和要求上报给公司。其实，在计算机市场，客户不但要从公司购买电脑的硬件和软件，更重要的是他们需要购买到能解决大量信息技术问题的方案。现在，如果你要IBM的管理人员给他们的业务下个定义，他们会告诉你：“我们为客户的任何问题提供解决方案。”大公司营销策略的转变取得了巨大的成功。那么，什么是市场营销呢？ 市场营销的定义 美国市场营销协会将市场营销的定义为：计划和执行观念，商品和服务的构思，定价、促销和分销以便产生满足个人、组织和社会目标的交易的过程。 IBM的营销经理们如果想要取得好的销售成绩，他们必须要明白客户的需要就是他们的目标。如果不遵循这一原则，他们生产出来的产品将一无是处，也无人问津。“找到客户的需求并且尽力满足”就是市场营销的主旨，换句话说，就是要“找到一个市场，并为其服务。” 市场营销组合策略 一旦确定了客户的需求，营销人员就应该尽力满足这些要求，有四点需要注意，第一，要求生产出合适的产品，这是物质基础。要使产品能尽量接近客户的要求，企业就要通过改变现有产品类型、改进产品的特点和包装或用另一种方法来描述这个产品等方式生产出“量体裁衣”型的产品。第二点是关于交付货物的整个体系：生产者必须及时将货物运至消费者可以购买到的地方。第三点就是消费者可以通过广告被告知这个商品的用途，营销人员应该与客户沟通，并说服他们购买。第四就是这个商品应该有一个合理的定价，既可以让消费者买得起，又能赢得市场竞争。
Chapter 8 Learning Aims 学完本章，学生应能： 1．识别装船指示和装船通知； 2．熟悉一些模具产品名称； 3．掌握装运方面信件的结构以及相关术语和表达方式； 4．学会案例分析，并撰写与装运相关的信函。 Background Information 在国际贸易中，在装运前，买方通常把他们的装运需求发送给卖方，告知他们包装和标志，运输方式等，此为装运指示。 卖方在装运货物后应立即向买方发送装船通知，告知他们装运情况。装船通知通常包含以下内容： （1）预计出发时间；预计到达时间 （2）装船货物 （3）船名 （4）集装箱号 （5）铅封号 （6）所附单证 装运当事人有三方，即货主，承运人和收货人。 提单可被看作为货物收据、运输合同证明和物权凭证。 Letter 1
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Letter 2 Letter 3 Letter 4
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Exercises I．Fill in the following blanks. 1. importance; urgent; advance; co-operation 2. circumstances; compelled; an alternative/alternatives; 3. extended; expired 4. pleasure; informing 5. in duplicate II．Translate the following sentences into Chinese. 1．我们很高兴在此通知，贵方所订的车灯模具已由“魅力”号货轮发出，将于5月15号抵达宁波。 2．我们很奇怪至今尚未收到于8月1号所订的螺钉，我方客户要求予以解释，因为他们急需此批货物。 3．由于交货长期延误，给我们带来不便。我们要求立即发货，否则，我们将不得不按合同规定取消订单。 4．请尽快安排装运我方所订的货物。 5．这艘货船将于7月20号左右驶往上海。 III．Translate the following sentences into English. 1. Upon receipt of the L/C, please effect shipment of the goods booked by us as soon as possible. 2. We are informed by ABC shipping company that S.S. “Beauty” is due to sail from your city to our port on or about 6th this month. 3. We are very much obliged for your kind cooperation. 4. We hope that these goods will reach you in time and turn out to your entire satisfaction. 5. We are in urgent need of the goods and have to request you to ship them without any further delay.
Unit 4 Advertising Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. C1 Outdoor advertising is one of the fastest growing _______________ in the market. A markets B sections C segments D sectors D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising. A worthwhile B worthy C valued D worth C3 The soaring costs of TV are ______________ clients to consider alternatives. A making B driving C prompting D letting A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters. A exclusively B largely C greatly D inclusively C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90. A works on B works away C works out D calculates D6 We are facing a ________________ with our market share. What are we going to do about it A promotion B sale C order D crisis A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns. A effective B efficient C effect D efficacious C8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer. A ensure B assure C convince D persuade B9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned. A offer B present C supply D furnish
1. 检验证书用来表明商品是否符合合同条款。 2. 有时，在合同中有必要订立一个罚金条款，以防万一出现未交货、迟交货、或迟开信用证等一方违约的情况。 3. 当发生不可抗力时，援引不可抗力条款的一方必须在规定期限内及时通知另一方。 4. 裁决指仲裁庭做出的决定。 5. 仲裁协定或合同中的仲裁条款应写明仲裁费用由谁承担。 6. In this case, who is to bear the losses? 7. A force majeure clause should also be specified in the sales contract. 8. Any claim by the buyer regarding the goods shall be filed within thirty days after the arrival of the goods at the port of destination. 9. If you want to file a claim, you should give us a survey report issued by an inspection agency approved by us. 10. I’ll ty pe a clean contract and we can sign it this afternoon. 1. 在信用证支付方式下指望银行付款，而非进口方付款的能力或意愿，但出口方只有遵从信用证的所有条款，才能得到货款。 2. 银行开出信用证就意味着该银行要承担在合适的汇票和单据被出示后付款的责任。 3. 受益人即信用证中所指定的有权接受货款的人，即出口商。 4. 在这一步骤中，买方应填写申请表，包括品名、质量、数量、单价、总值、贸易术语、付款时间、包装、装运期限等。通常买方还应该明确信用证的有效期。 5. 通常，信用证应在装运日期前至少15天内到达卖方，以留出充足的时间进行审核，必要时进行修改，并安排装运。 6. 如果修改通知书涉及两个以上条款，相关各方只能按照惯例全部接受或全部拒绝，而不能只接受其中的一部分，而拒绝其他部分。 7. Wang Ling found that all its clauses were all right except the shipment validity when checking the L/C. 8. As stipulated in the contract, the buyer should open a letter of credit in favor of the seller 30 days before the month of shipment. 9. The letter of credit has been opened in your favor. 10. Generally, the letter of credit specifies the beneficiary’s name, description of goods, quantity, unit price, total amou nt, ports of loading and destination, trade terms, payment terms, shipping documents, shipment validity, negotiation validity, etc. 1. 在中国，由国家质量监督检验检疫总局来主管全国进出口商品的检验工作。 2. 未经检验合格，《种类表》中的进口商品不准销售、使用， 出口商品不准出口。 3. 应注意不同检验证书的有效期不同，如果检验证书到期，商品就需要重新报验。 4. 商检机构应当在对外贸易合同约定的索赔期限内完成检验，并签发检验证书。 5. 对这批货物进行30%的抽样检查所得的检验报告是最终的，对双方都有约束力。 6. What’s the time limit for the reinspection? 7. The reinspection fee should be borne by the seller. 8. These goods are not allowed to pass the customs without legal inspection. 9. The buyer is entitled to reinspect the goods upon their arrival even though inspection has been made before shipment. 10. Whose survey report will be taken as final if we find any shortage? Unit 12 1. 运输代理行是运输领域的专家，了解各种最新的运输方式及其相关运费。 2. 运费按以公吨为单位的重量（重量吨）来计算，这种方式用“W ”表示。运费也可以按尺码吨来计算，用“M ”表示。 3. 对于贵重物品，按商品估价的一定百分比收取从价运费，这种方式用“Ad V al.”表示。 4. 航空运费的性质是运费只适用于从一机场到另一机场（单程），且只是运费，不包括其他额外费用， 如报关和仓储费用等。 5. 规定滞期费和速遣费的目的是为了促进装卸任务的及时完成。 6. 提单代表货物的所有权。 7. The freight is roughly based on weight and destination. 8. As we are in urgent need of the goods, please ship the goods immediately upon receipt of the L/C. 9. Under FOB, instead of the seller, it is the buyer who will arrange for the shipping space. 10. We await your shipping instructions. Unit 9 Unit 10 Unit 11
Unit 1 Company Profile 1.Translate the following Chinese terms into English. candidate patent industry personnel registered trademark core competency domain name intended market emerging market headquarter multinational corporation Chief Executive Officer stakeholder 2.Translate the following English terms into Chinese. 股本，股金总额 以人为本的解决方案 精于心简于形 对客户的深入了解 工业革命 回收利用 3.Translation: 宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。2007财政年度，公司全年销售额达682亿美元。在《财富》杂志评选出的全球500家最大企业中，排名第74位。 宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括美容护理、居家护理、吉列产品等。每天，在世界各地，宝洁公司的产品与全球消费者发生着三十亿次亲密接触。宝洁大中华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。 一九八八年，宝洁公司在广州成立了在中国的第一家合资企业－广州宝洁有限公司，从此开始了其中国业务发展的历程。宝洁总部位于广州,目
前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂，并在北京设立技术中心。 二十年来，宝洁取得了飞速的发展，主要表现在： 建立了领先的大品牌 宝洁公司是中国最大的日用消费品公司，年销售额超过二十亿美元。我们在参与竞争的领域内占据了最大的市场份额。飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领域内都处于领先的市场地位。 业务保持了强劲的增长 中国宝洁是全球业务增长速度最快的区域市场之一。目前, 宝洁大中华区的销售量已位居宝洁全球区域市场中的第二位,销售额也已位居前五位。 建立了出色的组织结构 伴随着公司的业务发展，宝洁的中国员工得到了迅速的成长。中国籍的员工占员工总数的97%以上，宝洁大中华区已成为向宝洁其他市场的重要管理人才输出地。 承诺做模范企业公民 宝洁向中国的各项公益事业捐款的总额已超过八千万元人民币（一千万美元），希望工程是宝洁公司慈善捐赠的最大接受者。 4.略 Unit 2 Business Meeting 1.Translation: Honorable Guests, Ladies and Gentlemen, Good evening! It is a great pleasure for me to attend, among all of you here the opening ceremony of the 2005 FORTUNE Global Forum on this pleasant
Unit 9 职场 Background Knowledge I. Career Career is a term defined by the Oxford English Dictionary as an individual’s ―course or progress through life (or a distinct portion of life)‖. As of 2006, the word usually only pertains to one’s remunerative work (and sometimes also formal education). A career is traditionally seen as a course of successive situations that make up a person's worklife. One can have a sporting career or a musical career without being a professional athlete or musician, but most frequently "career" in the 20th century referenced the series of jobs or positions by which one earned one's money. It tended to look only at the past. As the idea of personal choice and self direction picks up in the 21st century, aided by the power of the Internet and the increased acceptance of people having multiple kinds of work, the idea of a career is shifting from a closed set of achievements, like a chronological résumé of past jobs, to a defined set of pursuits looking forward. In its broadest sense, career refers to an individual’s work and life roles over their lifespan. In the relatively static societies before modernism, many workers would often inherit or take up a single lifelong position (a place or role) in the workforce, and the concept of an unfolding career had little or no meaning. With the spread during the Enlightenment of the idea of progress and of the habits of individualist self-betterment, careers became possible, if not expected. II. Career Assessment Career Assessments are tests that come in a variety of forms and rely on both quantitative and qualitative methodologies. Career Assessments can help individuals identify and better articulate their unique interests, values, and skills. Career counselors, executive coaches, career development centers, and outplacement companies often administer career assessments to help individuals focus their search on careers that closely match their unique personal profile. Career counseling advisors assess people's interests, personality, values and skills, and also help them explore career options and research graduate and professional schools. Career counseling provides one-on-one or group professional assistance in exploration and decision making tasks related to choosing a major/occupation, transitioning into the world of work or further professional training. The field is vast and includes career placement, career planning, learning strategies and student development. By the late 20th century a plethora of choices (especially in the range of potential professions) and more widespread education had allowed it to become fashionable to plan (or design) a career: in this respect the careers of the career counsellor and of the career advisor have grown up. It is also not uncommon for adults in the late 20th/early 21st centuries to have dual or multiple careers, either sequentially or concurrently. Thus, professional identities have