Unit 7 Sales Promotion
Unit7Sales Promotion
销售促销
7.1 Introduction（简介）
目的：掌握如何撰写一封有效的促销信函。
必须具有以下四个特征：吸引注意（Attention），激发兴趣（Interest），产生购买欲望（Desire）和导致购买行动（Action）。促销信函应以诱人的开头来吸引对方的注意力，然后，通过介绍产品或服务的特征（Feature）、优势（Advantage）和利益（Benefit）来引起对方的兴趣和欲望，并最终导致对方采取购买行为。
一般说来，在撰写促销信函时，应注意以下问题：
（1）促销信函不可冗长，应以简短为上，否则会给人以负担。
）在介绍产品或服务的特征优势和利益时语言要清楚（2）在介绍产品或服务的特征、优势和利益时，语言要清楚、简洁，态度要诚恳，切勿使用夸大的言辞，避免给人以不实的感觉。
（3）促销信函的口吻要有亲切感，多使用敬称。
（4）要使对方明了能从你所推荐的产品或服务中受益。
（5）促销信函不仅在外观上要吸引人，而且信函一开头就要能引起读者的兴趣。
7.2 Writing Skills （写作技巧）
促销信函的写作步骤及常见表达方式：
写作步骤表达方式
t b d f （1）介绍所促销的产品，使对方了解to be made of…（由……制成）
to be moderate in price, superior in quality,
excellent in craftsmanship, and novel in designs…（价格公道，质量上乘，工艺精湛，设计新颖……）
to be beautiful in pattern, elegant in style, 并对该产品产生兴趣matching in colors and skillful in
workmanship…（式样优美，款式典雅，色泽和谐，做工考究……）
to be famous for…（以……著名）
to be well-know for…（以……闻名）to sell well/fast…（销路很好）
to meet with warm reception…（很受欢迎）
to have/find/command a good/ready market/sale…（畅销）
to be popular with customers…（受到顾客欢迎）
（2）进行商品比较，to compare favorably with…（优于）
to be 形容词比较级than…（比……要……）a comparison will convince … of …（比较会
体现本产品的优势，进一步激发对方的兴趣使人相信……）
to make a comparison of …. in respect to …（作有关……的比较）
（3）给予对方定的to give … the first chance…（给予……优先）
对方一定的
优惠条件，诱发对方的购买欲望to offer/ allow/ give/ grant … a… discount…（给……折扣）
（
to advise you to avail yourselves of …
in your own interest…（建议你方……为
了自己的利益）
to deem it to one’s advantage to do …4）表述对方
可以从中获益，引起对方最终的购买行为
g
（认为……对……很有利）
to advise … to work fast…（劝……尽早做决定）
to be acceptable to
to be acceptable to …（可以为……接受）
7.3 Specimen Letters（样函）
Letter 1：Product promotion
Dear Mr. Jones,
As you may know, considerable interest was shown in our new product following its recent introduction into overseas markets. We believe you may be interested in personally evaluating its outstanding qualities, and have taken the
liberty of forwarding under separate air shipment directly to liberty of forwarding under separate air shipment directly to your attention.
Customers who have ordered this highly innovative machine on a trial basis have praised its unique features, especially its completely automated operation, and have placed repeated orders.
By integrating this revolutionary new machine into your
B i t ti thi l ti hi i t
manufacturing system we feel sure your production
volume can be substantially increased.
We are looking forward to your reply.
y y y,
Very truly yours,
Robin Williams
7.4 Focal Words（焦点词汇）
charge
v. 收费，索要，把……记帐，使承担，指控，使充满
He is charged 5 dollars for mending a pair of shoes.
The new appointed manager is charged with heavy responsibility.
n. 费用，掌管，责任，指控，负荷
p g
Samples will be sent free of charge.
The manager assumes full charge of the business.
chargeable: adj. 可以控诉的，应付费的，应由某人负责的These expenses are chargeable on him.
concern
v. 涉及，使关心
This negotiation is concerned with the payment terms. The businessman is concerned for the discount.
n. 利害关系，关心
It is a matter of utmost concern.
He has shown his concern for the quality. concerned: adj. 有关的，关切的
All parties concerned should attend the meeting.
All parties concerned should attend the meeting
concerning: prep. 关于
Please inform me concerning this matter.
draw
v. 抽出，汲取，开立（票据），草拟
Samples are drawn from the bales at random.
The water is drawn from the well.
We are going to draw the L/C within this week.
We are going to draw the L/C within this week
They will draw a document next week.
n. 抽签，有吸引力的事物，平局
This business is a great draw.
The game ended in a draw.
drawee: n. 受票人，汇票付款人
drawer: n. 抽屉，开票人，汇票发票人
pay
v. 支付，有利
How much do you pay for it?
It will pay to do that business.
n. 工资，薪金
equal pay for equal work
payment: n. 支付，付款
Both sides have agreed on the payment terms.
payable: adj. 可付的，应付的
bl dj可付的应付的
payer: n. 付款人
payee: n. 收款人
stipulate
v. 规定，订定
It is stipulated that the payment should be made within a month.
th
We regret to find that the goods are not packed as stipulated.
stipulation: n. 规定，条款，项目
The transaction is settled down with the stipulation of direct The transaction is settled down with the stipulation of direct shipment.
7.5 Useful Sentences（实用语句）
1. Our goods are moderate in price, about 10% lower than
our competitors’.
2. Our products have been enjoying fast sales in Europe.
3. Being moderate in price, excellent in craftsmanship,
and unique in design, our products are very popular y g
with the young.
4. The quality and prices of our products compare
favorably with those you are now using.
5. We are giving you the first chance in view of your
previous substantial orders, but we should appreciate
a prompt reply.
6. We give you this special discount for the order with
6We give you this special discount for the order with the view of developing the business relations between us.
7. To encourage you to place orders with us, we would
allow for a 3% special discount for any order received at the end of September.
t th d f S t b
8. As this product is now in great demand, we would
recommend you to accept this offer as soon as
possible.
9. We deem it to your advantage to avail yourselves of
our offer.
10. We believe that the above terms are acceptable to 10W b li h h b bl you and await your final order with keen interest.
11. In view of the huge demand of this product, we
should advise you to work fast and place an order with us as soon as possible.
外贸英语函电的写作格式常用范文 外贸函电涉及到的知识很广泛，那么外贸函电的英语写作格式需要注意哪些问题呢，接下来为大家整理了外贸英语函电的写作格式，希望对你有帮助哦! 1.请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2.回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We
《外贸英语函电》课程总结 《外贸英语函电》课程是国际贸易专业的必修课程，本课程系统讲述了外贸英语函电中常用文体的基本知识，并详细讲解了外贸业务磋商过程中各个环节往来函电的实例。本人从事该课程的教学三年，现做课程总结。 一、教学目标 通过外贸英语函电的学习，应当让学生达到以下要求：（1）通过阅读和学习介绍外贸交易业务过程中的章节，了解并熟悉外贸进出口业务的关键步骤；（2）重点掌握外贸业务信函的撰写要点，初步做到能再一般情况下写出内容确切、表达得体、符合规范、语句通顺、没有语法错误的信函（由于现代化的信息传送方式如传真的撰写和普通信函相似，故以掌握信函撰写为重点）；（3）了解外贸业务过程中的相关术语，包括交易条件和环境。（4）让学生了解业务信函的趋向，并学习电传、传真、邮件的有关知识及写法 二、教学方法 本课程采用多媒体教学，根据国贸专业学生英语的实际情况，采用不同的方法，提高教学质量，保证教学目标的实现。在教学过程中，我先后采用学生朗读、分组翻译、角色扮演等方法。同时，为了帮助学生复习和巩固所学知识，提高学生们的学习兴趣，定期使用经典欧美歌曲、经典电影片段等影像资料。 三、教学过程 基于“学生为本”的思想和理念，本课程的教学过程设计为：单词句式教学、函电教学、集中练习。单词句式部分，首先，跟读单词和词汇，并让同学们课后进行熟读熟记；其次，课堂听写，检验学生们的记忆情况；最后，结合经典英语歌曲，对重点词句进行强化，同时提高学生们的学习兴趣，营造轻松的学习氛围。在函电教学阶段，采用分组学习与教师重点讲解结合的方法，提高学生学习的自主性。提前布置函电，每组完成朗读、翻译两项任务，然后，对于学生朗读和翻译中存在的问题，进行及时纠正，并对重点用语和词汇进行讲解。集中练习阶段，主要是书写函电和完成课后习题。 四、学情分析 10国贸三个班级，分两班教学，即：10国贸1班和10国贸2、3班。总体上来看，大部分同学都能按照老师的教学方法和过程进行学习，效果也不错。10国贸1班情况好于其他班级，这个班级同学英语基础好，好学上进。国贸2班和3班基本上能按照课堂要求进行，总体还可以，但是部分同学记不住单词和用语，这可能与学习用功程度有关。三个班级同学课后作业都能按时完成，质量可以得到保证。在教学过程中，角色扮演环节，每个班级每组同学都能按照要求进行，用英语进行对话。应该说，教学过程都很顺利，教学目标基本达到。 五、考试分析 上学期，在外贸英语函电课程考试中，10国贸1班通过率87.5%，10国贸2班76%，10国贸3班的通过率率是66%。总体来看，外贸英语函电教学达到了教学目标的要求，国
外贸英语函电的实训心得写作范文 为期四天的外贸英语函电实训总结已经结束，在这四天里，我们严格按照实训要求操作，完成了一系列有关于外贸英语函电写作的 步骤，在实训过程中我们不断巩固和提高了英语函电的写作知识， 使我们的专业技术水平得到了有效的提高。 本次实训的主要目的是:通过实训，使学生系统掌握《外贸英语 函电》的知识体系，学习商务函电写作的基本技巧和方法，能够灵 活 运用商务函电的专业术语、常用词汇、相关句型和习惯表达方式进行外贸交易洽谈中主要环节信息的撰写和交流，从而培养学生的 阅读、翻译和写作能力，使学生能用英语处理进出口业务往来函电，为其今后参与毕业实习、顺利求职就业，并熟练掌握本专业岗位工 作奠定基础。 这次的实训感觉很仓促，主要是不在学校，只能挤时间来完成，做起来感觉蛮吃力的。 作为一名学生,最终能够很好地掌握书本上的知识并且灵活运用,不仅仅只有自己的功劳,还应该感谢不厌其烦为我们解答每一个疑难 问题的老师,感谢老师对我们每一位学生的热心帮助。我想我还会珍 惜在学校的每一次的学习,而这样的实训学习更是值得我去珍惜!同时,我也希望学校在以后我们的学习中,那些操作性比较强的课程能 结合教材多展开一些实训,那样将会更有助于我们对知识的理解和掌握。 通过外贸英语函电的实训，让我了解并熟悉外贸进出口业务的关键步骤，重点掌握外贸业务信函的撰写要点，初步做到能再一般情 况下写出内容确切、表达得体、符合规范、语句通顺、没有语法错 误的信函，了解外贸业务过程中的相关术语，包括交易条件和环境。了解业务信函的趋向，并学习电传、传真、邮件的有关知识及写法。
1.Letterhead信头就是信纸最上方的关于一个公司的名字和地址。 2.Dateline日期写信的日期。 3.InsideAddress信内地址信内地址是收信人的地址，包括对方公司的名字和地址。 4.Salutation 称呼语可以是DearSir(s)，LadiesandGentlemen，如果知道对方的姓名则要写对方的姓(Mr/Mrsxxx)。具体要因情况而异。 5.BodyoftheLetter正文此处就是你写信的意图和想要达成的目的了。注意商务书信要尽量简洁、直接，以免含混不清、造成误会。 6.SignatureBlock签名栏先要写上一些ComplimentaryClose(信尾客套语)，如：Yoursfaithfully,Yourstruly等等。Hand-WrittenSignatureandSignatureIdentification手写体签名和签名签名部分包括手写体签名和印刷体签名，手写签名要在印刷的签名的上面。 猜你喜欢：
贸易术语Incoterms 2000简介 2000年国际贸易术语解释通则 E组（发货） EXW工厂交货（……指定地点） F组（主要运费未付） FCA货交承运人（……指定地点） FAS船边交货（……指定装运港） FOB船上交货（……指定装运港） C组（主要运费已付） CFR成本加运费（……指定目的港） CIF成本、保险费加运费付至（……指定目的港）CPT运费付至（……指定目的港） CIP运费、保险费付至（……指定目的地） D组（到达） DAF边境交货（……指定地点） DES目的港船上交货（……指定目的港） DEQ目的港码头交货（……指定目的港） DDU未完税交货（……指定目的地） DDP完税后交货（……指定目的地）
27种常用外贸英语函电书信文体 评论:0 条查看:99 次jianyf发表于 2007-01-15 13:36 1.请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2.回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us. 本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货，请电传或传真为盼。此致敬礼 3.请求担任独家代理 We would like to inform you that we act on a sole agency basis fora number
外贸英语函电范文大全 泰勒先生和营销部经理珍姆罗杰斯先生，想拜访北京继续商讨合资企业之事。 他们计划四月下半月出发并在中国停留一周。 请告知我方该访问计划对你方是否方便或您要建议什么行程计划。 如对他们的访问时间无异议的话，可否要求使馆签发所需签证。 您诚挚的六、外贸英语函电范文大全--介绍信篇：Letters of Introduction Dear Mr. / Ms.,This is to introduce Mr. Frank Jones, our new marketing specialist who will be in London from April 5 to mid April on business.We shall appreciate any help you can give Mr. Jones and will always be happy to reciprocate.Yours faithfully尊敬的先生/小姐，现向您推荐我们的市场专家弗兰克。 琼斯先生。 他将因公务在四月15日到四月中旬期间停留伦敦。 我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。 您诚挚的七、外贸英语函电范文大全--祝贺信篇：Dear Mr. / Ms,On the occasion of the 35th anniversary of your National Day, please accept our heartiest congratulations. May the trade connections between our countries continue to develop with each passing day!Yours faithfully尊敬的先生/小姐，值此国庆三十五周年之际，请接受我们最真诚的祝贺。
Unit 7 Sales Promotion Unit7Sales Promotion 销售促销 7.1 Introduction（简介） 目的：掌握如何撰写一封有效的促销信函。 必须具有以下四个特征：吸引注意（Attention），激发兴趣（Interest），产生购买欲望（Desire）和导致购买行动（Action）。促销信函应以诱人的开头来吸引对方的注意力，然后，通过介绍产品或服务的特征（Feature）、优势（Advantage）和利益（Benefit）来引起对方的兴趣和欲望，并最终导致对方采取购买行为。
一般说来，在撰写促销信函时，应注意以下问题： （1）促销信函不可冗长，应以简短为上，否则会给人以负担。 ）在介绍产品或服务的特征优势和利益时语言要清楚（2）在介绍产品或服务的特征、优势和利益时，语言要清楚、简洁，态度要诚恳，切勿使用夸大的言辞，避免给人以不实的感觉。 （3）促销信函的口吻要有亲切感，多使用敬称。 （4）要使对方明了能从你所推荐的产品或服务中受益。 （5）促销信函不仅在外观上要吸引人，而且信函一开头就要能引起读者的兴趣。 7.2 Writing Skills （写作技巧） 促销信函的写作步骤及常见表达方式： 写作步骤表达方式 t b d f （1）介绍所促销的产品，使对方了解to be made of…（由……制成） to be moderate in price, superior in quality, excellent in craftsmanship, and novel in designs…（价格公道，质量上乘，工艺精湛，设计新颖……） to be beautiful in pattern, elegant in style, 并对该产品产生兴趣matching in colors and skillful in workmanship…（式样优美，款式典雅，色泽和谐，做工考究……） to be famous for…（以……著名）
11----------------精选公文范文----------------1 外贸英语函电书写格式要求 各位读友大家好，此文档由网络收集而来，欢迎您下载，谢谢 篇一：外贸英语函电写作技巧 外贸英语函电写作技巧 英文信函的信头也称信端，其内容包括发件公司的名称、标志、通信地址、电话号码、传真号、电子邮箱等。书写信头的目的是为了方便收件人了解信函来自何处，并为回复提供联系方式。 很多公司都会印制带信头的信纸。一般来说，人们喜欢将简单的信头放在信纸上端居中，将复杂的信头放在信纸的右侧或上下两端。在使用这种信纸打印信函时，一定要注意为信头留出足够的空间。 对于私人商务信函，如求职信等，
22----------------精选公文范文----------------2 信头通常写在信纸的右上方。 如果信函的长度超过两页，那么从第2页开始就不再需要信头了，只需写上页码、收件人姓名及日期。 英文地址的书写和中文地址的书写有很大区别，应遵循从小到大的原则。特别值得注意的是，地址中的标点符号需正确使用。当前的习惯做法是，行末一般不加标点符号，但行中间该加标点的地方，还是不应省略。门牌号码与街道名称之间不加标点，但是在城市与国家名称之间必须用逗号分开。 英文商务信函中称呼的书写有讲究 在英文信函书写中称呼是对收信人的尊称语。一般位于信内地址下方空一行；有Attention时也一样，位于Attention下面空一行。称呼后面一般用逗号（英式），也可以用冒号（美式）。 如果信是写给公司的，并没有直接
33----------------精选公文范文----------------3 的联系人，称呼应为：“Dear Sirs,”（英式）或“Gentlemen:”（美式）。在不能确定收信人性别的情况下，还可以使用To Whom It May Concern或Dear Madam or Sir。不过这两种称呼应尽量避免使用，因为人们觉得它们不能显示足够的友好。在写信给特定的组织时，更愿意使用Dear Member,Dear Customer,和Dear Human Resources Manager这样的称呼。 如果知道收件人的姓名，就应该直接把姓名用入称呼里。 1．商务信函一般用Dear Miss Brown，Dear 。Dear纯属公务上往来的客气形式。 2．写给亲人、亲戚和关系密切的朋友时，用Dear或Mydear再加上表示亲属关系的称呼或直称其名。例如：My dear father，Dear Tom等。
本文档由实惠网（https://www.doczj.com/doc/1d5285373.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.doczj.com/doc/1d5285373.html,） 外贸函电常用范文Set new business relationship 建立贸易关系，可以通过多种途径，比如通过驻外机构、国外商会、同业商行、银行、出国访问、商品交易会、报纸广告、市场调查等等。建立贸易关系的信函，要写得诚恳、热情、礼貌、得体，并将写信人的意图清楚地叙述完整，给对方留下深刻地印象，使其愿意与你交往。 Dear Mr. Jones: We understand from your information posted on https://www.doczj.com/doc/1d5285373.html, that you are in the market for textiles. We 本文档由实惠网（https://www.doczj.com/doc/1d5285373.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.doczj.com/doc/1d5285373.html,）
would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our website https://www.doczj.com/doc/1d5285373.html,,which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, John Roberts 本文档由实惠网（https://www.doczj.com/doc/1d5285373.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.doczj.com/doc/1d5285373.html,）
常用外贸英语函电书信写作 外贸函电是建立对外贸易关系和外贸往来的重要手段。外贸函电不同于普通信函，有其语言、内容、态度、格式方面的文体独特特点，也要学习跨文化交际常识。接下来为大家整理了常用外贸英语函电书信写作，希望对你有帮助哦! 1.请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2.回复对方建立商业关系的请求
1. 主动联系采购商 Dear Sirs: May 1, 2001 Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure. Yours faithfully 2. 提出询价 Dear Sirs: Jun.1, 2001 We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon.. Truly 3. 迅速提供报价 Gentlemen: June 4, 2001 Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you. 交易的契机 4. 如何讨价还价 Gentlemen: June 8, 2001 We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared
外贸英语函电范例 外贸函电包括建立客户业务关系、询价、报盘、还盘、订货、接受、签约、包装、装运、支付、结算、保险、商检、索赔、代理及仲裁等到几项特殊贸易形式和经济技术合作。接下来为大家整理了外贸英语函电范例，希望对你有帮助哦! Foreign Economic Relations & Trade Committee of What City Address: 地址略------- Tel: 电话号码略Fax: 传真号码略________ To: Ms Jaana Pekkala, Consultant for China Swiss Organization for Facilitating Investments Fax: +41-1-249 31 33 Total pages of this fax: 2 _________________________ Dear Ms Jaana Pekkala, We understand from The Swiss Business Guide for China that your organization is helping Swiss firms in seeking opportunities of investing in China and business cooperating with Chinese partners. To establish business relations with your organization and attract Swiss companies' investment here in What, We write to introduce our city, the
27种常用外贸英语函电书信文体 编辑: admin | 作者: ... | 发布日期: 2007-1-13 4:51:28 1.请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2.回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us. 本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货，请电传或传真为盼。此致敬礼 3.请求担任独家代理 We would like to inform you that we act on a sole agency basis fora number of manufacturers. We specialize in finished cotton goods for the Middle eastern market: Our activities cover all types of household linen. Until now , we have been working with your textiles department and our collaboration has proved to be mutually beneficial. Please refer to them for any information regarding our company. We are very interested in an exclusive arrangement with your factoryfor the promotion of your products in Bahrain. We look forward to your early reply. `本公司担任多家厂家的独家代理，专营精制棉织品，包括各灯家用亚麻制品，行销中东。与贵公司向有业务联系，互利互作。贵公司纺织部亦十分了解有关业务合作之情况。盼望能成为贵公司独家代理，促销在巴林市场的货品。上述建议，烦请早日赐复，以便进一步联系合作。此致敬礼 4.拒绝对方担任独家代理
竭诚为您提供优质文档/双击可除外贸函电感谢信常用语句 篇一：外贸英语函电经典语句 外贸英语函电范文 20XX年10月11日星期一 外贸英语达到何种等级能够做外贸？ 一般很多外企都会要求过ceT4或者ceT6，当然最好是过了英语专业八级，也就是Tem8了。但是在实际工作中，企业最看重的还是于人沟通的能力，说英语的能力，也就是口语。口语不仅仅包括日常口语的交流，还有专门的外贸口语，讨价还价，报价，争取客户。 如何学好外贸英语？ 在学校学习外贸英语，可以这样： 1，重视外贸口语，有条件的话最好是交个外国朋友，这样能在一定程度上提高你的与外国人交流的能力2，学校开的外贸函电课程还有相关书籍，实用性不是很大，但是还是要多看看，学到一些基本的方法和相关术语3，多去外贸论坛，如Fob上海外贸论坛学习
5，借鉴别人的方法，同时形成自己独特的方法 如果英语基础不好从事外贸，可以这样： 1,没必要专门全职去学习英语，学习英语不在于你每天可以花多少时间学习，而在于你能坚持多久 2，在工作的过程中，留心地道的外贸英语的用法，记 下来，找机会多用3，如果你想学的话，在自学的基础上也 一定要有一个朋友或者老师给你指导，这样可以少走很多弯路。 4，在跟外国客户交流的过程中，要多学习别人的正确 表达方式，尽量多用地道的表达方式，而不要满足于能交流就可以 5，会说英语不代表会教英语，有外国朋友一起交流是 很好的，但是最好还是能跟专业的老师系统的学习外贸英语。 外贸函电解析： 函电(1) 今天的题目是:self-introduction 例文如下: Dearsirs, weoweyournameandaddresstothecommercialcounselor’sofficeoftheswedishembassyinbeijingwhohaveinformedu sthatyouareinthemarketforTextiles.
外贸英语函电范文汇总 We owe your name and address to the Commercial Counselor s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items suppliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Richard 函电(1) ------ 注解A 1. owe ...... to ...... 把.....归功于...... 例句: We owe your name and address to ....... 2. Commercial Counselor s Office 商务参赞处 3. be in the market for 想要购买.... 例句: We are in the market for Groundnuts.
外贸英语函电常用开头语 1)We have (take) pleasure in informing you that...... 兹欣告你方...... 2)We have the pleasure of informing you that...... 兹欣告你方..... 3)We are pleased (glad) to inform you that...... 兹欣告你方...... 4)Further to our letter of yesterday, we now have (the) pleasure in informing you that...... 续谈我方昨日函, 现告你方...... 5)We confirm telegrams/fax messages recently exchanged between us and are pleased to say that...... 我方确认近来双方往来电报/传真,并欣告...... 6)We confirm cables exchanged as per copies (cable confirmation) herewith attached. 我方确认往来电报,参见所附文本. 7)We learn from Messrs......that you are interested and well experienced in ......business, and would like to establish business relationship with us. 我方从...公司获悉,你方对...业务感兴趣且颇有经验,意欲与我方建立业务关系. 8)Although no communication has been exchanged between us for a long time, we trust that you are doing well in business. 虽然久未通讯,谅你方生意兴隆. 9)Although we have not heard from you for quite some time, we hope your business is progressing satisfactorily. 虽然好久没接到你方来信,谅业务进展顺利. 10)We have pleasure in sending you our catalog, which gives full information about our various products. 欣寄我方目录,提供我方各类产品的详细情况。 11)We are pleased to send you by parcel post a package containing... 很高兴寄你一邮包内装... 12)We have the pleasure in acknowledging the receipt of your letter dated... 欣获你方...月...日来信. 13)We acknowledge with thanks the receipt of your letter of... 谢谢你方...月...日来信. 14)We have duly received your letter of ... 刚刚收悉你方...月...日来信. 15)We thank you for your letter of ...contents of which have been noted. 谢谢你方...月...日来信,内容已悉.
1、A 5% commission will certainly help you in pushing your sales. 2、Our Survey Report indicates that the damage was attributable to improper packing. We must therefore lodge a claim against you. 3、Please make an offer for the bamboo shoots of the quality as that in the last contract. 4、We are in a position to offer tea from stock. 5、Can you make an offer, CFR London in US dollar, at your earliest convenience? 6、Our offer is RMB300 per set of tape-recorder, FOB Tianjin. /We quote tape-recorder at RMB 300 per set FOB Tianjin. 7、We are anxious to expand the overseas markets. 8、Insurance is to be covered by the Seller for 110% of the invoice value against All Risks as per and subject to CIC dated 1st Jan. 1981 of the PICC . 9、If any items is of interest to you, please let us know. 10、We thank you for your letter of Apr 6th, confirming your purchase from us for 10000 tons of Red Beans.
外贸英语函电：催款函范文文体介绍 催款函是卖放在规定期限内未收到货款，提醒或催促买方付款的函件。 写此类催款函要求文字简练、意思清楚；同时要求语气诚恳、体贴，彬彬有理。不可轻易怀疑对方故意拖欠不付，以免伤害对方感情，不利于达到索款的目的，或妨碍以后的业务。对于某些屡催不付，故意逃款的客户，语气则要强硬，措辞坚决。总之索款要把握一个原则：既要达到索款目的，又要与客户保持友好关系。 外贸英语函电：催款函范文实用范例 （1）subject: Demanding Overdue Payment Dear Sirs, Account No.8756 As you are usually very prompt in settling your accounts, we wonder whether there is any special reason why we have not received payment of the above account, already a month overdue. We think you may not have received the statement of account we sent you on 30th August showing the balance of US$ 80,000 you owe. We send you a copy and hope it may have your early attention. Yours faithfully, xxx 催款函主题：索取逾期账款 亲爱的先生： 第8756号账单 鉴于贵方总是及时结清项目，而此次逾期一个月仍未收到贵方上述账目的欠款，我们想知道是否有何特殊原因。 我们猜想贵方可能未及时收到我们8月30日发出的80，000美元欠款的账单。现寄出一份，并希望贵方及早处理。 你真诚的xxx （2）Subject: Urging Payment Dear Sirs, Account No.8756 Not having received any reply to our E-mail of September 8 requesting settlement of the above account, we are writing again to remind you that the amount still owing is US$ 80,000. No doubt there is some special reason for delay in payment and we should welcome an explanation and also your remittance,