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BEC高级写作讲义

BEC高级写作讲义
BEC高级写作讲义

CAMBRIDGE

BUSINESS ENGLISH CERTIFICATE

HIGHER

BEC高级写作讲义

内部资料,仅供参考

目录

一.BEC考试概述

二.BEC高级写作概述

三.Part One写作(概述与方式) 四.Part Two写作(概述)

五.Part Two (Report写作方式) 六.Part Two (Proposal写作方式) 七.Part Two (Letter 写作方式) 八.总结

教科书:《剑桥BEC真题辑》第2、3辑

练习资料:《剑桥BEC真题辑》第4辑

一.BEC考试概述

剑桥商务英语(Cambridge Business English Certificate):简称为BEC考试,是英国剑桥大学考试委员会专门为非英语母语国家的人

员进行国际商务活动需要而设计的。该证书由于其颁发机构的权威性,在欧洲大多数国家的商业企业部门获得认可,作为确认证书持有者英语能力证明的首选证书。也是在所有举办该项考试的国家和地区求职的“通行证”。在一些国家,许多大学要求获得BEC3(第三级)证书者才能获得工商管理硕士(MBA)学位或参加学位课程学习。

BEC考试特点:

1.BEC考试报名不受年龄、性别、职业、地区、学历等限制,任何人(包括学生、待业人员等)均可持本人身份证到当地考点报名。

2.BEC考试测试考生在听、说、读、写四个方面的语言交际能力,着重考察学生的应用能力与接受能力,并对考生的能力概况做出较全面、客观的评价。3.BEC考试分为三级,BEC1为初级语言水平考试,难度相当于我国大学英语四级,就剑桥英语考试系列来说,它介于入门英语考试(Key English Test)和初级英语考试(Preliminary English Test)之间;BEC2介于我国大学英语

四、六级之间,相当于剑桥第一证书英语考试(First Certificate in English);

BEC3介于我国大学英语六级和英语专业八级之间,相当于剑桥熟练英语证书考试(Certificate of Proficiency in English)。

BEC高级(BEC3)考试:

1. 考试同样分为四个部分(阅读,60分钟;写作,70分钟;听力,40分钟左

右;口语16分钟);即总时间为166分钟左右(2.5小时)

2. 四部分总分为120分,每部分为30分,考生的登记以4部分所得的总分为

基础,并不需要所有的四分试卷都达到令人满意的水平才能通过考试。

3. 分数分为5档,A(优秀),B(优良),C(及格),D、E(不及格)

4. BEC考试所使用的材料尽可能属于真实事件中的节选,因此不存在偏见或者

其他个性因素。

二.BEC高级写作概述

概述:

1.总时间为70分钟;

2.两部分内容,第一部分(Part One)为一片短篇报告(Short Report);第二部分(Part Two)为三选一(Report,Letter,Proposal);

3.总字数要求为320-390词,第一部分为120-140词,第二部分为200-250词;

4.考官会根据整体印象评分,印象的标准主要来源于能否满足题目要求和是否具有商业逻辑性为主。

5.分数同样分5档,5、4、3为及格,2、1、0为不及格

具体评分标准:

1. 是否完成题目要求:

?所有内容点是否已包含在文章内

?语言是否规范、自然;错误的多少

?是否灵活运用语言,词汇量

?文体是否组织得当,逻辑性、格式是否适当

2. 给读者的感觉

?5极佳、4良好、3较好、2不佳、1,0极差

写作课程训练目标:

1. 商务思维训练

2. 模板灵活运用

扩展阅读资料:

1. https://www.doczj.com/doc/1f15487430.html,/EDGARFSClient/jsp/EDGAR_MainAccess.jsp

(美国证券交易所网站,在此网站下点击Advanced Search,搜10K文档,10K文档为年报,可下载阅读)

2. https://www.doczj.com/doc/1f15487430.html,/(雅虎财经,在GET QUOTES处输入股票代码,

然后查询免费下载分析报告)

3.各上市公司中(Investor Relation)链接,建议找寻英国基地公司,如英航等三.Part One写作(概述与方式)

问题共点概述:

●Write a Short Report

●Write 120-140 Words

●Describe the movements (Charts or graphs)

●At least one chart (Line, Bar and Pie)

解题总思路:(Accomplish In Four Steps)

I. Reading ...................................读题(归纳图表主要内容)

II. Organizing ...............................订框架(根据模板、例句完成文章主要部分)III. Conclusion ...............................客观总结(仅归纳最显而易见的客观联系)IV. Checking ..................................检查(拼写、语法及其他错误)

文章基本框架:(Basic Structure)

●Introduction ..............................简要介绍题目,归纳图表主要内容

●Findings ...................................说明图表中数据走势,趋势和变化

●Conclusion ...............................图表、数字简最客观联系

写作要点:

●直接了当进入主题

●抓住数据特点,突出变化趋势,进行对比

●建议写作中使用小标题,增强各段落写作方向,条理更加清晰

分步解题:

1.如何读题:

●学会节省时间,速读

●只挑不同的内容读

●归纳图表的主要表达内容,先中文后英文

例:Book2,Test1,Part One (以下例题部分均为此题,简称如上题)Question1:

●The graphs below (Page 28) show the performance of a European

country’s manufacturing and agricultural sectors in terms of

exports and imports between 1991 and 2001.

●Using the information from the graphs, write a short report

describing the general movements in exports, imports and the

resulting balance of trade.

●Write 120-140 words.

1. 词语不多,难度不大,阅读时间尽量缩短

2. 斜体字部分基本为Part One惯例,可基本忽略阅读

3. 下划线部分为题目“不同内容”所在,亦是表格的主要内容

4. 根据题目要求和图表内容“再造”下划线部分

如:表格描述的是欧洲某国工业和农业在1991到2001年间进出口

情况,而后将此句子翻译为英文即可。(The two charts describe one

European country’s manufacturing and agricultural performance

in exports and imports parts during 1991 and 2001.)

2.如何订框架:Basic Structure基本框架(见上页)

A. Introduction Part:简要介绍题目、图表内容,基本内容如上英文表达,

即先根据题目和图表归纳出中文内容,后将其内容翻译成英文即可成为

开始部分。适当将上句进行修改为:

●The aim of the report is to summarize the changes of one European

country’s agricultural and manufacturing sectors’exports and

imports performance during 1991 and 2001.

●下划线部分为Introduction部分模板句型,其他句型还有:

●The …chart ( or graph ) shows \ displays \ outlines \

describes \ summaries \ indicates \ reflects … .

●This is a report about ….

●As we can see \ learn from the chart (or graph) ….

●The aim of the report is to summarize \ describe \

outline ….

●The report describes \ summaries \ outlines \ shows the

change of \ in ….

B. Findings Part:说明数字变化、走势及对比数据,该部分为第一部分写

作重中之重,因为在一份专业的商业报告中,对于数据走势的描写十分

重要,它可能影响某商业活动的发展方向,通过对数据变化的描写可以

增强公司决策层在发展企业的正确判断可能性。此部分也是锻炼考生逻

辑思维和缜密思考的能力。

●既然数据走势为重中之重,那么对于数据走势的描写就必须进行积累,

这里提供部分趋势描写词汇或短语,可供模板使用:

1. 表示上升:Increase, go up, rise, grow, jump, climb (动词);An

increase, a growth, a jump, an upward trend (名词词组)

2. 表示下降:fall, decrease, go down, slide, collapse, decline, drop

(动词);A collapse, a decrease, a fall, a decline, a drop (名词词

组)

3. 表示波动:from…to…, between…and…(在......之间);at the start

of…, at the end of …,throughout (自始至终)…(时间);a

fluctuation from … to …, fluctuate …(波动,起伏)

4. 两个必记介词:...to...(到某一点),...by...(涨了多少)

5. 最高,at the top (peak) of,最低,at the bottom of

●对比会增加考官对文章的印象,充实文章内容的内容;但必须注意,进

行对比时必须是同类比同类,如上题中出现的可能对比的类型为工业VS

工业,农业VS农业;或进口VS进口,出口VS出口。

●增加适当的联词,如关联词(But,However...),形容词、副词(Slowly,

fast...)对文章的连贯性会有很好的帮助,此处提供部分关联词语可供模

板套用:

1. 描写程度大小:slightly, gradually, slowly, steadily(程度较小);

considerably, dramatically, greatly, markedly, obviously, quickly,

rapidly, sharply, significantly, suddenly(程度较大)

2. 表示顺序:first, firstly, initially, secondly, to begin with, then, next,

after, followed(-ing), at last, afterwards(以后、后来), first and

foremost(首要的)

3. 表示时间:before, since, as, until, meanwhile, at the moment, when,

whenever, as soon as, just as…

4. 表示对比:however, on the other hand, whether, despite, in spite of,

though, although, but, otherwise, yet, instead of, rather, even

though, compared with, in contrast, nevertheless, alternatively(二

者选一)

5. 表示强调:indeed, in fact, obviously, certainly, plainly, of course

●如上述模板及联词,该题可归纳为:

A. 中文:工业在91-01年间进口与出口上升幅度均较大,但进口低于

出口;二者基本属于波动上升态势,91年最低,01年最高,进出口

最低最高值分别是......。

英文:The performance of manufacturing sector during the decay is

more better than agricultural. Both exports and imports show

significant upward trends, and exports act better than imports, but

the distance between them is much less than the agricultural’s.

The fluctuations for both sectors are steadily. The bottoms for both

parts are in 1991, while the tops are in 2001.

B. 中文:农业在此区间内虽呈现上升态势,但速度没工业快,且进出

口额度差距较大;92年前后仅出口值出现下滑,至94年前后恢复

上升,而到99年二者又呈现下滑趋势,且没出现恢复状态。

英文:On the other hand, the agricultural sectors show increased

slightly during the ten years. The same as manufacturing sectors,

agricultural’s exports also performed better than its imports and

the gap between them is at least 3 billion dollars. Both sectors

dropped during 1992 to 1994 and then rised again. The same

dropping situation appeared after 1999, which marked at the top of

both sectors are in 1999.

●上述英文内容并无出现具体数字内容,而十分强调数据变化趋势。并且

巧妙运用关联词语。考生在练习是可适当进行部分趋势描写删减或增加

对于具体数字的描写以便训练出更适合自己的文体模式。

3.归纳:

●不要猜、不要估计,直接归纳客观联系即可

如上题所述,其图表内容最类似部分即为不管农业工业,在此10年间

均呈现上升态势。

Both agricultural and manufacturing sectors show upward trends

during the decay.

●部分关于归纳总结的词组:

A. 表示结果:as a result, as a consequence, thus, so, therefore, it

follows that, eventually, then, thereby

B. 表示总结:in conclusion, in summary, lastly, finally, to sum up, to

conclude, in short, in a word

●注意该部分需要考虑字数限制,按上内容(英文部分,字数已经超过140

词,故此处可以适当考虑是否增加此部分);若字数已经超出规定字数,则不需再加任何关于归纳性语言,可在开始Introduction部分进行一定

修改即可。

4.检查

●上述表达有无语法、时态或者拼写错误,根据考官一般习惯,适量的语

法错误和单词拼写错误可以接受,为避免可能出现的类似错误,建议大

家使用简单的表达方式和不需要过多复杂单词。

●注意格式,标点符号,全文顶格。

●请注意通读文章一次以便察看是否满足问题全部要求。

●对于第一部分写作时间尽可能别超过20分钟

标题式写作范文模板:Book 2 Test 2 Sample A

Introduction:

The aim of this report is to summarise the changes ... between....

Findings:

Focusing our attention on ... rose steadily over the period. A general upward trend from ... in 1990 to ... is clearly recognisable.

On the other hand, the average price of ... totalled in 1990, but in 1995 it increased repidly reaching a peak of ... In 2000, the price fell to ... however more than the minimum price in 1990.

Conclusion:

As we can be seen from both graphs ... did not show the same characteristics as total....

模板的使用需要自己进行一定的练习,可以根据一些公司股票走势、国家某些数据统计进行练习。

BEC考试中图表的考试均来自真实数据和图表,故一定的积累练习会减少考试精神压力。

四、Part Two写作(概述)

问题共点概述:

●200-250 words

●All report to a higher rank officer (managing director, head of department) ●All questions have at least 3 requests

●No more data

问题特点:

●三道题目选一

1. A business report(商业报告)

2. A business Letter(商业信函)

3. A business proposal(商业计划)

●涉及行业主要为之前介绍的微观部分

1. 综合管理类(General Management):主要涉及公司内部管理、协调、

运作某组织、项目等多功能的综合学科,目标是使项目、企业、组织运

转更高效。题目一般包含制度建设、规章完善、部门建设扩展等内容,

例题如Book2 Test1

2. 人力资源(Human Resources):人所具有的脑力和体力劳动总合,包

括管理和协调其相关内容。题目一般包含公司内部员工情况、教育发展、晋级、士气等内容,例题如Book2 Test2

3. 市场类(Marketing):主要指商业活动中商业交易中的各项行为,如交

易、销售、营销、市场扩展等,目的在于增加企业收入。题目一般包含

市场销售、分公司建设、会展、开拓业务等内容,例题如Book2 Test4 ●需要更加缜密的逻辑和商业思维,需要提出建议或者意见,并且可行

●同第一部分不同,模板只能运用于框架制订,具体句子需要考生自行完成

解题总思路:(Accomplish In Five Steps)

1. Reading 读题,根据自己实际能力进行三选一,归纳问题要点

2. Head&Feet First ................................根据模板或者问题归纳出的要点进

行开头和结尾部分描写,简单框架或者中文即可

3. Organizing ..........................................框架制定,根据问题进行“矩阵”

列表,而后拓展矩阵中要点成为句子

4. Combining ..........................................灵活运用关联词或词组将各句子串

联,并适当修改开始和结尾部分

5. Checking .............................................检查,语法、单词拼写有无错误,

商业观点有无重大纰漏,问题要点有无涵盖

注意:此部分内容需要实际并且可行的商业思维运用,故建议考生多阅读关于上述三行业中的内容及案例。

五、Part Two (Report写作方式)

Business Report:

1. To give a description of the business activites, including buying, selling,

services and company’s functions or information about these to

someone or some groups.

2. Focus on summarizing the problems and giving solutions.

文章基本框架(Basic Structure):

1. Introduction ..................................同第一部分写作内容,归纳、总起全

文及介绍报告主要内容

2. Findings ........................................说明问题,阐明问题发生原因

3. Recommendations ........................分析问题解决方法,提出建议

4. Conclusion .....................................使用该建议的效果或其他可能性,归

纳全文

写作要点:

1. 简洁明了,快速切入主题(同第一部分写作要求)

2. 制订框架尽快完善要点

3. 所提意见或建议必须可行性高

分步解题:

1.如何读题:

●同第一部分,快速浏览相同部分,选择其中一问题作答

●快速归纳问题内容,整理出全文开始部分(Introduction)

●抓住问题要点迅速运用积累知识做出扩展

例:Book2,Test2,Part Two Report Part

Question1:

●You have recently attended the following one-day courses:

1. Developing Your Potential

2. Trends in Electronic Commerce

3. Managing People

4. Reducing Costs

Your company’s Training Mnager has asked you to write a short

report about the training.

●Write the report for the Training Manager:

1. Describing the two courses which you found most useful

2. Explaining how you benefited from them

3. Outlining the specfic training courses you would like to attend next year

4. Giving reasons why these courses would be useful to you

●问题概述:

1.斜体字部分基本未第二部分均会出现重复内容,读题是可以迅速略过

2.粗体下划线部分为问题的主要内容,需要认真阅读

3.从题目可以得出此报告需要考生写一篇关于人力的文章

4.文章的主要内容:

中文:你参加的一次培训课程和你对本课程的意见或建议

英文:Summarizing the one-day training course you

have just attended and give advice or

recommendations.

(此种归纳在问题中有出现类似句子,适当将其修改即可)5.针对题目进行选择,一般在报告中市场科目题目易于发挥,且难度相对较低

2.如何定首尾:Basic Structure基本框架(见上页)

A. 先制定首尾有利于写作的大致方向,且在第一部分训练中关于

Introduction部分的模板已经给出,直接根据问题就可以写出开始部分

B. Introduction Part:归纳问题所提主要内容(如上黑体下划线句子,但必

须将句子进行一定修改),开门见山直接进入正题,

根据问题,此文章开头必须包含两点内容:

1. 归纳总结培训课

2. 提出建议或意见

3. 将上黑体下划线表达进行修改

修改前:Summarizing the one-day training course you have

just attended and give advice or recommendations.

修改后:The report is about the one-day course I have

attended and raise some feasible recommendations for a

better training course. (斜体下划线部分为第一部分所用模板句型,

后部分需要根据问题进行一定修改,但不需使用过多复杂单词,达意即

可)

其他表达方式:The aim of the report is to summarize the one-day

course and recommend some more subjects for a better one.

注意:

●问题中有包含起始部分主要内容,需要针对问题进行归纳总结

●模板可以沿用第一部分开始表达:

The aim of the report is to....

The report is to summarize...

●切记直接进入主题,不需任何寒暄表达

C. Ending Part(Conclusion):归纳文章,初步考虑所提建议或者意见会

达到什么效果,或有何其他可能性,归纳语言同样简洁

如此文章,既然开头已经订出两个目标,结尾部分可以作为回应起始部

分进行归纳总结:

1. 培训课不错,应该继续

2. 建议加入的新课程会增加培训课实用性,对员工和公司都有利

根据上述要点进行简单翻译:

The training course should be continued, but it should

contain the recommend subjects which would benfit for

both the employee and company.

●将此句子暂时记住或者记住关键词语(黑体下划线),因为不管提何

种意见,最终结果都是需要对公司和员工有帮助(这就是强调意见

可行性的原因)。

●结尾部分归纳尽量回应起始部分,做到有始有终

●一般考生在写完文章主题部分后都会有新的观点去归纳全文,故此

处建议大家暂时先记录关键词语即可,记录关键词语将有利于考生写作

方向

3. 如何定框架:基本框架(Basic Structure)

●框架的制定可根据问题提出的要点进行分段描写

●BEC考试的问题要点描述很清晰,将有助于考生在写作时根据其问题进

行分段描述,如上题,问题要求四点:

a. 描述你认为最有用的两门学科

b. 解释你从这两门学科有何收益

c. 阐述明年你还想参加何种类型培训

d. 解释为何这些培训对你有帮助

●从问题看出,a,b可以作为一段,讲述已经参加课程的情况,即基本

框架中对应的Findings部分(提出问题,解释问题)

●c,d可以作为一段,提出对今后培训课程的更改,即基本框架中对应

的Recommendations部分(提出建议)

●由上述内容可以看出,定框架实际就是定文章的主体部分,则

Findings:归纳培训课程,出现什么问题,什么最好,有什么好处

Recommendations:提出新课程,为什么加入新课程,有什么获益

●段落一经分好,则可以根据四个已有学科进行思考(发掘潜能、电子商

务、员工管理、降低成本),我们将根据上一点内容(斜体下划线)进行表格制定(请注意,此处表格制定可以运用于今后Letter和Proposal 写作),根据斜体部分,可以制订出两个表格,one for Findings, the other for Recommendations

●根据上述内容设定表格框架(问题已经基本帮助大家设定好,故此处只

需做好积累和补充扩展即可)

●Findings: (Sample)

●根据上文,作者给出的例子是将电子商务和成本管理课程保留,因

为此部分内容较为发挥且确实有用。

●上述主要观点已经表述,则将此观点造句即可:

Findings:

According to the training course, Developing Potential

and Managing People are specific subjects of

Human-Resources which have little help for the

Marketing Department. But Electronic Commerce does

take me into a new world of selling products. As the

high-technology developing, we should study more in

this field, because it does stand for the trend of selling

and buying products in the future. Beisdes, since our

department’s cost keeps increasing in the last three

years, the Reducing Cost should be also kept in the

future. After taking the course, I have realized that some

of our cost subjects are really a waste of money. This

course will guide us into a systematically management of

the cost control.

a. 上述段落仅供参考

b. 文段包含两大部分内容,一是直接排出两门课程(因为不实用),

二是提出保留两门课程(电子商务和成本控制),因为受到启发和

有实质性意义

c. 注意表达中并无过多复杂词汇,但可以适当增加第一部分所提及

关联词语以增加连贯性

●Recommendations:

●既然在Findings中提出该部门为市场部,则可以选择市场相关的一

些科目

●其目的最终在于创收或者降低成本,即表格中所涉及受益内容

●完善上述观点,造句即可

Recommendations:

To earn more and take more market share, I recommend

Operation Management and Advertising instead of

Developing Potential and Managing People. Operation

Management should help in our production-line building,

which would help us to produce more effeciency and to

reduce maintain cost against the old production-line.

Adversting is focusing on our market share expansion. Our

formal adversting only published in the newspaper, which

cannot follow the new demand of our new product. We can

learn from the subject on how to expand our publishing

methods and should make a better profit from now.

a. 上述文段仅供参考

b. 文段主要内容为提出新课程,并且分析提出该课程原因及受益

c. 注意此部分提议内容必须可行,从公司出发,从个人出发

4. 组合成文章:

●将以上英文描写部分进行串联即可

●注意使用部分美观连词

●可以加入小标题(如同第一部分),可增强方向性,并且可让考官清楚地

看到此部分的主要内容

●例:

Topic:

Report on Training Course

Introduction:

The report is about the one-day course I have attended and

raise some feasible recommendations for a better training course.

Findings:

According to the training course, Developing Potential and Managing People are specific subjects of Human-Resources which have little help for the Marketing Department. But Electronic Commerce does take me into a new world of selling products. As the high-technology developing, we should study more in this field, because it does stand for the trend of selling and buying products in the future. Beisdes, since our department’s cost keeps increasing in the last three years, the Reducing Cost should be also kept in the future. After taking the course, I have realized that some of our cost subjects are really a waste of money. This course will guide us into a systematically management of the cost control.

Recommendations:

To earn more and take more market share, I recommend Operation Management and Advertising instead of Developing Potential and Managing People. Operation Management should help in our production-line building, which would help us to produce more effeciency and to

reduce maintain cost against the old production-line.

Adversting is focusing on our market share expansion. Our

formal adversting only published in the newspaper, which

cannot follow the new demand of our new product. We can

learn from the subject on how to expand our publishing

methods and should make a better profit from now.

Conclusion:The training course should be continued, but it

should contain the recommend subjects which would benfit

for both the employee and company.

●全文总字数为265(含大小标题)

●可根据需要进行小量修改即可,如结尾部分,不需重复课程是否再开,

可以直接强调新课程会对公司和员工都有益即可(The course should

help more after the adjustment, which would benfit for both the

employee and the company.)

●适当进行相关训练以增强此种解题方式感觉

5. 检查:

●单词拼写有无错误

●语法、时态使用是否得当

●各段落内容是否包含问题所有内容

●字数勿超太多,检查过程中可以做一定删改

●尽量保持卷面美观(勿修改过多)

●时间足够,勿着急

六.Part Two (Proposal写作方式)

Business Proposal:

1. Almost the same as the business report’s description, but proposal

focuses on more feasible recommendations

2. Basic Structure is acceptable, another structure called SWOT Analysis

is also recommended.

文章基本框架(Basic Structure):

1. Introduction

2. Findings

3. Recommendations

4. Conclusion

新框架(SWOT Analysis):

1. S:Strength

2. W:Weakness

3. O:Oppotunity

4. T:Threats

●S&W focus on the internal, while the others focus on the external

●Fashionable Structure in BEC and nowadays, focus on giving solutions

for the future

●Compared to Basic Structure, the new one would be much easier in

answering the quesions with four certained parts

写作要点:

1. 简洁明了(同第一部分及报告部分)

2. 段落清晰,方向明确

3. 需要更多商业思维及可行性意见

4. 问题中出现的人力或市场类题目居多,利用SWOT写作容易制定框架并

且便于发挥(难度与报告类基本类似)

分步解体:

1. 如何读题:

如同Report,Proposal也有相同内容,如下题:(Book2,Test1,Part2)

●Your Managing Director has decided that the company’s

website should be improved and has asked you to consider

ways of going about this.

●Write a proposal for the Managing Director:

a) Summarising the strengths and weaknesses of the

current website

b) Suggesting new services and information to be provided

through the website

c) Explaining the benefits the improvements would bring

●问题中斜线部分为重复内容,可以略过速读

●黑体下划线部分为重要部分,但Proposal一般只包含市场

和人力类题目,类似此题即为一市场类题目

●归纳题目要点,此文应该为一篇描述“关于网络建设的计划

书“,则英文为:The proposal is about the website building.

●另外本文主要要旨有两点,一个是归纳总结现有优势、劣势;

另外一个是提出相关意见或建议(开头部分使用,详见第2

点,定首尾)。

2. 定首尾:

●根据第1点中所提,文章的两个主旨应该包含归纳总结和提出建议,

且问题已经包含优缺点的归纳和对于将来改进的目标,则起始部分

可以以归纳文章主要内容为主,

中文:该计划书内容包含两点,一个是归纳目前网站优缺

点,二是根据缺点提出建议。

英文:The purpose of this proposal is to summarise

the situation of the current website and to give some

feasible recommendations for it.

1. 如上述英文部分(仅供参考),黑体下划线部分如同第一部分及报告

类开头句型,而斜体部分则包含此文章的两个主旨内容,归纳和

提议。

2. 文字依然趋向简单明了,不需过多华丽词语,达意即可

●结尾部分可以依据问题或已经归纳的要点进行揣测,问题需要的是

建设一个更好的网站,结尾部分就应该包含类似语句,或可以理解

为,通过提议,该网站会有什么更好的发展,而后将此翻译成英文

即可。

中文:在吸取该提议后,网站将会更商业化,公司盈利也

会增加。

英文:After taking the recommendations, the websites

would operate more profitable.

1. 将此句子暂时做部分关键词语记录即可,因为在正式描写主体部

分时可能有适当修改

2. 不管如何修改,一个企业的运转最终目的是为了追求效益最大

化,故此结果基本可以适用于任何市场类题目

3. 如何定框架:

根据SWOT四个部分,分别制定四个框架

Strength

Weakness

Strength

Threat

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BEC商务英语中级写作 为了让大家更好的准备商务英语BEC考试,给大家整理写作指导,下面就和大家分享,来欣赏一下吧。 拒绝信 Dear Mr. Johnson, We are terribly sorry that the repair of your cassette player is really beyond our reach. There are several reasons why we left your equipment unrepaired. Firstly, our technician in charge of the cassette player had been several days off for serious flu, the delayed the handling of the equipment Secondly, there is no parts found in the present market to replace the volume control which really needs repairing.

We have the ability to replace the on/off switch, however, the cost is too high to worth it, because you can use the amount of money to buy a new one. Accoring to our survey, this type of equipment is manufactured in 1985 and the manufacturer has gone out of business, so it is impossible for you to talk with them. We are really sorry for our helplessness Sincerely, Mason Manager BEC商务英语中级写作范文2 可行性报告 Report on installation of a new word processing On several occations, we have discussed the desiability of installing a new word processing system to replace the six-year-old stand-alone word processing system we currently use.

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BEC商务英语中高级写作范例

Begin at the same level~~~~ 下降到最低点: 波折变化: fluctuate around fluctuation of 幅度:slightly sharply significantly dramatically a is in direct proportion to b merely roughly 一、BEC高级(Higher)Part Ⅰ——图表作文 图表作文的文章结构 1)引言部分 2)主体段落 3)结论部分 4)例文分析: The bar chart below shows the number of complaints made by consumers about different products and services in the years 1994 and 1997.

Write a short report for a university lecturer describing the information in the graph. You should write at least 140 words. The bar chart displays the changes in the number of complaints made by consumers about five kinds of products and services between 1994 and 1997. According to the diagram, there was an increase in the complaints about most of the products and services. The number of complaints about package holidays abroad and financial services increased over the period. The complaints made about the package holidays abroad rose by 12.7% from 15,000 in 1994 to about 18,000 in 1997. And there were about 52,000 complaints about the financial services in 1997, 5.2% up on 1994. There were also more complaints about electric goods and second-hand cars in 1997 than in 1994. The complaints about the two products rose by 9.2% and 6.7% respectively. The former increased from 66,000 in 1994 to about 70,000 in 1997 and the latter went up from 80,000 to 86,000. And clothing is the only sector where the number of complaints dropped over the period. In 1994, there were around 45,000 complaints while the figure decreased by 4% to around 43,000 in 1997. In conclusion we can see there were more complaints about the products and services in 1997 than in 1994 with the only exception of clothing. ●图表作文常用的语言手段 1)作文的开头——表示“出处”的句子结构。 2)描述“数据变化”的常用表达方式 3)表示变化的副词和形容词 4)描述“数据”的表达方式 5)“大约”的表达方式 ●真题写作范例: 例一(课堂15分钟快速练习): The graph below shows development in the ownership of mobile telephones as a percentage of telephones owned. Write a short report for a university lecturer describing the changes in telephone ownership. You should write at least 150 words.

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商务英语写作基础知识

使用日常讲话的方式来写作 Pedantic学究式的Readable日常可用的ascertain find out (发现) aforementioned these (这些) is a result of because (因为) at this point in time now (现在) before long soon (不久) cease stop (停止) commence start, begin (开始) compensate pay (报酬) correspondence letter (信函) demonstrate show (表现) desire want (需要) due to the fact because (因为) during the time that while (当……的时候) elect choose (选择) facilitate ease, help (方便) for the purpose of to (为了) give consideration to consider (考虑) implement do (完成) in close proximity near (靠近) in the future soon (不久) in the event that if (如果) indebtedness debt (欠债) indicate show (表现) in the view of the fact that since (由于) locate find (发现) numerous many (许多) on condition that provided (如果) prior to before (在……之前) purchase buy (购买) rapid fast (快速) reason is because reason is (因为) residence address (住址) subsequent to after (在……之后) subsequently later (之后) sufficient enough (足量)

BEC商务英语写作 (1)

便函写作Memo (Memorandum) 一、什么是便函 简单地说,便函就是指在同一家机构内从一个人或一个部门传递到另一个人或部门的书面信息,内容是要在当天或近期内所要办理的事情。 二、便函写作的格式 便函通常包含以下几个部分: 1.公司名称; 2.公司的电话号码或传真号码; 3.收函人姓名(和职位)To: 4.留言人姓名(和职位)From: 5.留言日期Date: 6.便函主题Subject(Re): 7.正文

商务便条Note 便条一般有四个组成部分:日期、称呼、正文、签名。一些公司有印好的便条笺。 让秘书通知推迟约会

You are Head of Research for an international car manufacturer. You have to make an urgent trip tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary. Write a memo of 40-50 words to your secretary. telling her who you are going to see and when asking her to book flight tickets and accommodation telling her what work you would like her to do in your absence. 题目分析 Overall effect: The secretary would know where the Head of Research was going and when, and would understand she was required to book flights and accommodation, and what work she should do tomorrow. To: Alice Hu, Personal Secretary From: David Guan, Head of Research Date: 1 May 2001 Subject: Urgent trip to subsidiary company I have to make an urgent trip tomorrow, 2nd May 2001, to visit Pierre Blanco. Please book flight tickets and accommodation. In my absence, I would like you to handle all matters that do not need my personal decisions. Please inform all relevant colleagues. To: Alice Hu, Personal Secretary From: David Guan, Head of Research Date: 1 May 2001 Subject: Urgent trip to French subsidiary I’ll visit Pierre Blanco in Paris on 2 May 2001 in the afternoon. Please book me return flight tickets and accommodation at Hilton Hotel for my three-day visit. In my absence, you should schedule and then fax me the arrangements for next week.

商务英语写作重点

名词解释 写作目的(writing purpose) 受众/读者(audience) 构思过程(thought process) 演绎式组织模式(deductive organizational patterns) 归纳式组织模式(inductive organizational patterns) 直接组织模式(direct organizational patterns) 间接组织模式(indirect organizational patterns) 写作修改的3个步骤(three distinct stages of revision: adding on; moving around; cutting out) 管理沟通(managerial communication) 组织沟通(organizational communication) 人际关系与团队建设(human relationships and team building) 销售沟通(sales communication) 商务文件(business documentation) 国际交流(跨文化交际)(international communication/ intercultural communication) 表达式写作(expressive writing) 沟通式写作(communicative writing) 简洁风格(clarity) 简易风格(the plain style)

简明风格(concision) 附件说明信函(cover letters of résumé) 3类求职信函(three general types of cover letters for job applications: the application letter; the prospecting letter; networking letter )后续询问信函(follow-up letter) 致谢信函(thank-you letter) 谢绝工作回复(job rejection letter) 接受工作回复(job acceptance letter) 辞职信函(resignation letter) 告别信函(farewell letter) 常见履历表格式(common résumé formats):按年月顺序(chronological résum é format) 按任职顺序(functional résumé format) 复合式(combination résuméformat) 简短文件(short document) 信息咨询函(message to obtain information) 谈判便函(messages that negotiate) 说服沟通便函(persuasive messages) 商务便函的特征(8C):清晰性(clarity)正确性(correctness)具体性(concreteness)完整性(completeness)周到性(consideration)礼貌性(courtesy)简洁性(conciseness)一致性(coherence) 商务备忘录版式(format of a business memo) 商务备忘录功能(function of a business memo)

BEC商务英语写作绝对全

I am writing to tell/inform you that// explain express (my regret) 1 As a result of our merger with Mason&Co., the name of our company will be changed MasonGolding. Please start to use the new name on 1 March 2006. You are reminded that only the new name can be used from then on. 2 I need to have an urgent meeting with Pierre Blanco of our Paris office tomorrow. Please book a return ticket to Paris and a hotel room for me as soon as possible. During my absence, please keep me informed of the progress of the project. If there is anything urgent, give me a phone call. 3 Mr Peter Watson is visiting us in October. Could you please hire a hotel room for him? He is arriving on 22nd October and will stay for three nights. If possible, the hotel should be one near the office. Thank you. 4 I am writing to enquire about the reason of the late delivery of the ordered components. We need the components by next Monday. In order to smooth our cooperation, I suggest that we have a meeting to discuss future deliveries. 5 I am writing to inform you that the next project meeting will be postponed. Because several team members will be abroad for another project, we will hold our next meeting on 1 August, starting from 9am. Please let me know if you have any suggestions as to the agenda of the meeting.[ Do you have any suggestions regarding the schedule?/// I welcome your suggestions concerning the timetable.] 6 I am writing to apply for a replacement calculator. I found the old one missing after the client meeting yesterday. As a calculator is essential to my daily work, could you kindly approve this request? 推荐建议类I think.... Why not...... Shall we...... I suggest....... Suggest suggest doing sth//suggest eg suggest a holidy//suggest that sb do sth Recommend recommend recommend some articles/ / recommend to sb (eg a friend) recommend doing sth (eg putting another board up)// recommend that sb do sth I am pleased to tell you/to say...// Please find out the reason. Referring to your letter // Thank you for your letter// We are writing to inform you I shall be glad to hear from you.// Your request will be carefully considered. Referring to previous contact: Thank you for your letter of/dated …//With reference to//Further to//In reply to Stating the reason for writing: I am writing to enquire about …// to confirm that …// to apologise for/about…Ending a letter If you have any further questions, please contact me on … I look forward to hearing from you soon // in due course // in the near future. 称为Dear ……/ 敬语Yours…… Dear Sir or Madam----------Yours faithfully Dear Mr./Mrs./Miss/Ms Smith---------Yours sincerely Dear John-----------Best wishes (私人关系比较亲密) We are writing to enquire about //in connection with … We are interested in … and we would like to know … Thank you for your letter of (date), enquiring about …// asking if … We have received your letter of (date), enclosing …// concerning … 如果写信的开头或者是信中要提到某件事情:

BEC剑桥商务英语中级作文模板、例题超全解析

题型:1.商务书信类;2.商务便条便函类;3.商务信函类;4. 商务报告类 这一题型要求考生根据所提供的短文,如书信、传真、便函、留言条(电话留言条)等,起草一封书信,字数要求达到120—140词左右。 题目结构: Input: 1 situation description 2 task 3 target reader Reading: texts in note, letter, fax, memo + content points (handwritten notes; second letter) Write: business letter (120-140 words) 【例题】 ●You have organised a production conference for your company which will be held on 10 October 2005. The following is the letter of confirmation you received from the Conference Centre. ●Read the letter and fax below, which gives details of the conference. ●Then, using all information from the fax, write your letter to John Smith at the Nuffield Conference Centre, explaining the changes to the arrangements. ●Do not include postal addresses. ●Write 120-140 words on separate sheet.

商务英语写作,BEC Report writing

You work for PJT Ltd, a manufacturing company. You need more staff in your department and your line manager has asked you to write a report explaining why. ?Look at the information below, on which you have already made some handwritten notes. ?Then, using all your handwritten notes, write your report. ?Write 120-140 words. 范文: To: From: Date: March 20th, 2015 Subject: More staff in our department Introduction This report aims to explain why our department needs more staff. Findings/Reasons Statistics show that there exists a big gap between the number of staff in our department and staff workload. While the number of ordered units grew up from only 200000 to 400000 in 2 years, the number of staff grew only by 5 people. According to the Staff Newsletter dated February 2013, we have won a big new order from an international company. That will bring us more work. At the same time, annual holiday has been increased to 5 weeks per year, meaning there won’t be enough staff for all the work. Our customer service department recently received a complaint from one of our clients about a tremendous delay in our delivery. Conclusion There are many reasons which explain the need of more staff. It is especially important for reducing the number of delays in delivery and to optimize the workflow. Recommendations More staff does not only mean more costs, it also means improved customer satisfaction.

bec商务英语写作范文:通知

bec商务英语写作范文:通知 通知是上级对下级、组织对成员或平行单位之间部署工作、传达事情或召开会议等所使用的应用文。通知的写法有两种,一种是以报告形式贴出,把事情通知有关人员,如学生、观众等,通常不用称呼;另一种是以书信的形式,发给有关人员,这种通知写作形式同普通书信,只要写明通知的具体内容即可。要求言简意赅、措辞得当、时间及时。 例一:报告形式的通知:通常此类通知上方正中写Notice或NOTICE(通知),发出通知的的单位的具体名称可放在正文前,也可放在正文后,右下角处,发出通知的日期写在左下角处。例如:NOTICE All professors and associate professors are requested to meet in the college conference room on Saturday, August 18, at 2:00 p. m. to discuss questions of international academic exchanges. May. 14, 2000 通知 本星期六(8月18日)下午二时,全体教授和副教授在学院会议室开会,讨论国际学术交流问题,请准时出席。 书信形式的通知

Dear Examinee: As you know, due to unfortunate circumstances, ETS was forced to cancel the scores of the Octorber 1992 TOEFL administration in the People’s Republic of China. At that time, you were notified that you would be able to take another TOEFL without charge up through the October 1993 administration. You should be aware that the TOEFL program has a long standing policy of not refunding test fees when administrations are cancelled. We apologize for any inconvenience that this may cause to you. Russell Webster Executive Director TOEFL Program Educational Testing Service 诸考生: 如你所知,很遗憾,教育考试服务处被迫取消1992年10月在中华人民共和国进行的托福考试成绩,当时,我方通知你直至1993年10月止,可免费参加在此期间的任何一次考试。你本应知道托福考试项目有一条长期有效的政策:当考试被取消时,之后的一次考试不再收取费用。 因此带给您的不便,深表歉意。

BEC商务英语写作万能句子.doc

BEC商务英语写作万能句子 商业书信常用开头语 Opening Phrases Sentences Generally Used In Business Letters 1. I will write you particulars in my next. 2. Particulars will be related in the following. 3. I will relate further details in the following. 4. I will inform you more fully in my next. 5. I will go (enter) into further details in my next. 如下列所记,如附件所述,等。 1. As stated below, 2. Annexed hereto, 3. Attached you will find... 4. As shown on the next page 5. As indicated overleaf(下页,背面) 6. As at foot hereof, 7. Sent with this, 8. As the drawings attached, 9. As shown in the enclosed documents, 10. As already mentioned, 11. As particularized on the attached sheet, 12. As detailed in the previous letter,

我们盼望于近日内接获回信,等。 1. We hope to receive your favour at an early date. 2. We hope to be favoured with a reply with the least delay. 3. We await a good news with patience. 4. We hope to receive a favourable reply per return mail. 5. We await the pleasure of receiving a favourable reply at an early date. 6. We await the favour of your early (prompt) reply. 7. A prompt reply would greatly oblige us. 8. We trust you will favour us with an early (prompt) reply. 9. We trust that you will reply us immediately. 10. We should be obliged by your early (prompt) reply. 11. Will your please reply without delay what your wishes are in this matter? 12. Will you kindly inform us immediately what you wish us to do. 13. We request you to inform us of your decision by return of post. 14. We are awaiting (anxious to receive) your early reply. 15. We thank you for the anticipated favour of your early reply. 16. We should appreciate an early reply. 17. We thank you in anticipation of your usual courteous prompt attention. 18. We thank you now for the courtesy of your early attention.

世纪商务英语写作第三版Lesson 10 Resumes

Lesson 10 Résumés (简历) Key to Exercises Practice 1 Answer the following questions according to the information given in the samples. 1. Sample 1 (clue: expected) 2. The present tense is used when listing the present job responsibilities. 3. The past tense is used when list the previous experience. 4. The writer uses verb form to list the skill in Sample 1 and the adjective form in Sample 2. 5. The first one wants the reader to notice his education since he has not graduated yet and has not much experience while the second one gives emphasis on the experience. Practice 2 Categorize the following information. Write O for Objective, B for Experience, C for Education and D for Special skills. B 1. Summer Intern, Operations Research—Summer 2000, Defense Systems and Electronics Group B 2. My responsibilities at Edward International included invoicing, logging deposits, resolving billing problems related to data entry and filing a monthly report on the department. A 3. A position in Foreign Trade Department, with opportunities for advancement to management position in the department. C 4. 2-year degree from Zhengzhou Technical College in office administration, 1999. A 5. Seeking an International Sales Management position in Information Technology where my extensive sales experience will be used to the full. D 6. Office skills including operating English word processor and microcomputer, taking shorthand 85 wpm. C 7. B.A., Business Administration and Information Systems. B 8. Collected and analyzed data using Excel. A 9. To obtain a challenging position as a software engineer with an emphasis on software design and development. D 10. Have a good command of both spoken and written English. TOEFL: 623; GRE:2213. Practice 3

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