Philip kotler, one of the leading marketing scholars, considers that marketing refers to providing customer satisfaction in case of profits. The degree of satisfaction reflects a kind of psychological state of customer. It derives from a contrast of customer’s feeling about the product and service to their expectation. Therefore, in a highly competitive market, in order to get a better development, companies must research from the point of customer satisfaction, thus to explore the effect of customer satisfaction to enterprise marketing, and how to improve customer satisfaction to get loyal customers. Thus make the enterprise develop for a long time under the circumstance of fierce market competition.